Planning Directions Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 30, 2025), Planning Directions Inc. reported 117 stock positions worth $233.9 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 15.3% of the portfolio, followed by Vanguard Short-Term Bond ETF (BSV, 6.6%) and Vanguard Dividend Apprec ETF (VIG, 5.9%). Compared with Q4 2024, it opened 42 new positions, sold out of 2, added to 47 and reduced 27. The biggest buy was a new position in Philip Morris International (PM) and the biggest sale Vanguard Short-Term Bond ETF (BSV, shares −22%).

Most Recent 13F
Q2 2026
Location
GLEN MILLS, PA
CIK
0000821103
Portfolio Value
$233.9M (Q1 2025)
SEC Filing
0001085146-25-002474 ↗ filed Apr 30, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $143.9M Q1 2024 Q2 2024: $146.8M Q2 2024 Q3 2024: $167.9M Q3 2024 Q4 2024: $172.3M Q4 2024 Q1 2025: $233.9M $233.9M Q1 2025 Q2 2025: $177.7M Q2 2025 Q3 2025: $191.6M Q3 2025 Q4 2025: $198.4M Q4 2025 Q1 2026: $197.6M Q1 2026 Q2 2026: $215.9M Q2 2026

Holdings 117 stocks · $233.9M
SCHD Schwab US DVD Equity ETF 15.30% 1,280,082 $35.8M Add +10.2%
BSV Vanguard Short-Term Bond ETF 6.58% 196,641 $15.4M Reduce -22.3%
VIG Vanguard Dividend Apprec ETF 5.88% 70,955 $13.8M Reduce -5.0%
UITB Victoryshares Core Intermedi 4.59% 228,823 $10.7M Add +5.5%
AAPL Apple Inc. 4.18% 43,975 $9.8M Add +1.8%
PM Philip Morris International 3.26% 47,983 $7.6M New
MGV Vngrd Mrgstr MG CP VL ETF-Ui 2.59% 46,967 $6.1M Reduce -7.0%
VUG Vanguard Mrngstar GR ETF-Sui 2.44% 15,387 $5.7M Add +22.3%
VCSH Vanguard S/T Corp. Bond ETF 2.40% 71,251 $5.6M Reduce -5.1%
HD Home Depot Inc. 2.28% 14,534 $5.3M Add +926.4%
IJR iShares Core S&P Small-Cap E 2.20% 49,214 $5.1M Add +20.5%
FLDR Fidelity Low Durat Fact ETF 2.13% 99,297 $5.0M Add +22.4%
VT Vanguard Tot World STK ETF 2.12% 42,839 $5.0M Add +5.5%
PG The Procter & Gamble Co. 2.03% 27,842 $4.7M Add +1373.9%
QCOM Qualcomm Inc. 2.01% 30,611 $4.7M New
VOT Vngrd Mrngstr MC GRW ETF-Usd 1.93% 18,496 $4.5M Add +8.1%
SPY SS SPDR S&P 500 ETF Trust-US 1.83% 7,636 $4.3M Add +1121.8%
PEP Pepsico Inc. 1.56% 24,409 $3.7M Add +1095.9%
SHYG iShares 0-5 YR HY Corp. Bond 1.38% 75,733 $3.2M New
JEPI JPMorgan Equity Premium Inco 1.37% 56,223 $3.2M Add +8.8%
NVDA Nvidia Corp. 1.31% 28,201 $3.1M Add +134.5%
SDY SS SPDR S&P Dividend ETF 1.24% 21,303 $2.9M Reduce -1.8%
PFE Pfizer Inc. 1.04% 96,107 $2.4M New
WPC WP Carey Inc. 1.00% 37,191 $2.3M New
IUSG iShares Core S&P U.S. Growth 0.99% 18,176 $2.3M Reduce -16.6%
VYM Vanguard High DVD Yield ETF 0.96% 17,337 $2.2M Add +903.3%
VTV Vanguard Mrngstr Val ETF-Aui 0.94% 12,761 $2.2M Add +26.3%
VOO Vanguard S&P 500 ETF 0.93% 4,223 $2.2M Add +41.1%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.92% 8,501 $2.1M Add +437.7%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.88% 12,892 $2.1M Add +37.4%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.87% 39,421 $2.0M Add +19.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.85% 7,664 $2.0M Reduce -1.8%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.80% 10,088 $1.9M Add +25.8%
FEZ State Street SPDR Euro Stoxx 0.64% 27,722 $1.5M New
XLP SS Consumer Staples Sel Sect 0.62% 17,889 $1.5M Reduce -2.9%
ACWV iShares MSCI Global Min Vol 0.62% 12,533 $1.5M Reduce -5.5%
AMZN Amazon.com Inc. 0.59% 7,258 $1.4M Add +4.8%
MSFT Microsoft Corp. 0.59% 3,648 $1.4M Add +28.7%
VHT Vanguard Health Care ETF 0.56% 4,977 $1.3M Reduce -8.2%
IWP iShares Russell Mid-Cap Grow 0.52% 10,301 $1.2M New
IYJ iShares U.S. Industrials ETF 0.46% 8,305 $1.1M Reduce -8.0%
WMT Walmart Inc. 0.43% 11,394 $1.0M Add +21.2%
JMUB JPMorgan Municipal ETF 0.42% 19,489 $974K Add +7.5%
TSLA Tesla Inc. 0.40% 3,623 $939K New
VTEB Vanguard Tax-Exempt Bond ETF 0.38% 18,039 $895K Add +0.5%
RSP Invesco S&P 500 Equal Weight 0.38% 5,114 $886K New
V Visa Inc. Class A 0.37% 2,445 $857K New
IYH iShares U.S. Healthcare ETF 0.36% 13,883 $845K Reduce -13.0%
FXR First Trust Indst/Producers 0.33% 11,204 $780K New
FXO First Trust Financial Alphad 0.33% 14,699 $779K New
RSPS Invesco S&P 500 Equal Weight 0.33% 25,167 $776K Reduce -4.5%
IWD iShares Russell 1000 Value E 0.32% 3,973 $748K New
FDN First Trust DJ Internet Ind 0.31% 3,306 $734K New
COIN Coinbase Global Inc. Class A 0.31% 4,193 $722K Add +3.4%
XLK SS Technology Select Sector 0.31% 3,489 $720K New
VB Vanguard Most SM-Cap ETF-Usd 0.31% 3,240 $718K Reduce -4.1%
MCD McDonald's Corp. 0.27% 2,036 $636K Reduce -2.2%
QTEC First Trust Nasdq 100 Tech I 0.26% 3,437 $597K New
NFLX Netflix Inc. 0.24% 599 $559K New
IWF iShares Russell 1000 Growth 0.23% 1,502 $542K New
XAR SS SPDR S&P Aerospace Def 0.23% 3,330 $535K Reduce -0.7%
XOM Exxon Mobil Corp. 0.23% 4,492 $534K Add +3.1%
VCIT Vanguard Int-Term Corporate 0.22% 6,424 $525K Add +27.3%
FVD First Trust Value Line DVD 0.21% 11,182 $499K Reduce -3.6%
SCHA Schwab US Small-Cap ETF 0.20% 20,327 $476K Add +0.2%
UNH Unitedhealth Group Inc. 0.20% 909 $476K New
XLU St Sr Utl SL SE SPDR ETF-Usd 0.20% 6,010 $474K Reduce -4.5%
VWO Vanguard Ftse Emerging Marke 0.20% 10,170 $460K New
USO United States Oil Fund LP 0.20% 5,927 $458K New
RTX RTX Corp. 0.19% 3,390 $449K New
USMV iShares MSCI USA Min Vol Fac 0.18% 4,575 $429K Add +0.2%
VUSB Vanguard Ultra Short Bond Et 0.18% 8,273 $412K Reduce -7.1%
IVV iShares Core S&P 500 ETF 0.18% 730 $410K Reduce -11.6%
NEE Nextera Energy Inc. 0.17% 5,768 $409K Add +72.3%
PDI PIMCO Dynamic Income Fund 0.17% 20,369 $403K New
O Realty Income Corp. 0.17% 6,753 $392K New
JPM JPMorgan Chase & Co. 0.16% 1,560 $383K New
IYC iShares US Consumer Discreti 0.16% 4,227 $373K Reduce -8.8%
PANW Palo Alto Networks Inc. 0.16% 2,170 $370K Reduce -21.0%
AMAT Applied Materials Inc. 0.16% 2,533 $368K Add +0.2%
VEA Vanguard Ftse Developed ETF 0.16% 7,195 $366K New
LOW Lowe's Cos Inc. 0.16% 1,567 $365K Add +0.5%
JPC Nuveen Prefered & Income Opp 0.15% 45,549 $363K New
ITOT iShares Core S&P Total U.S. 0.15% 2,906 $355K Reduce -5.2%
DE Deere & Co. 0.15% 739 $347K Add +1.2%
VTI VG Morningstar TS MKT ETF-US 0.15% 1,257 $346K New
SPMD SS SPDR P S&P 400 Midcap ETF 0.14% 6,534 $334K New
COST Costco Wholesale Corp. 0.14% 349 $330K Add +13.3%
PLTR Palantir Technologies Inc. Class A 0.14% 3,903 $329K New
BRK.B Berkshire Hathaway Inc. Class B 0.14% 613 $326K Reduce -10.9%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.14% 3,305 $326K New
GOOGL Alphabet Inc. Class A 0.14% 2,090 $323K Add +19.8%
IYW iShares Ustechnology ETF 0.14% 2,254 $317K Add +1.4%
CRMD Cormedix Inc. 0.13% 50,000 $308K No change
VGT Vanguard Info Tech ETF 0.13% 566 $307K Add +0.2%
IWS iShares Russell Mid-Cap Valu 0.13% 2,434 $307K New
CEG Constellation Energy 0.13% 1,511 $305K Add +2.6%
PAVE Global X US Infrastructure 0.13% 8,001 $302K Add +0.2%
VXUS Vanguard Total Intl Stock 0.13% 4,715 $293K Add +0.3%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.12% 687 $288K New
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.12% 928 $287K Reduce -3.0%
PSA Public Storage 0.12% 936 $280K New
SHW The Sherwin-Williams Co. 0.11% 752 $263K New
DFUV Dimensional US Marketwide Va 0.11% 6,189 $255K New
NSC Norfolk Southern Corp. 0.11% 1,054 $250K Add +19.6%
BA The Boeing Co. 0.11% 1,455 $248K Reduce -14.8%
USAI Pacer Ame Energy Infr ETF-US 0.11% 5,988 $246K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.10% 976 $243K Add +0.6%
BIV Vanguard Intermediate-Term B 0.10% 3,107 $238K New
WM Waste Management Inc. 0.10% 1,024 $237K Add +0.3%
BX Blackstone Inc. 0.10% 1,683 $235K Add +6.7%
META Meta Platforms Inc. Class A 0.10% 389 $225K Add +10.8%
NKE Nike Inc. Class B 0.10% 3,503 $222K New
EFAV iShares MSCI Eafe Min Vol Fa 0.09% 2,761 $215K Reduce -7.5%
EXC Exelon Corp. 0.09% 4,410 $203K New
MA Mastercard Inc. Class A 0.09% 369 $202K New
HCA HCA Healthcare Inc. 0.09% 582 $201K New

Portfolio Sells Q4 2024 → Q1 2025
BSV Vanguard Short-Term Bond ETF Reduce -22.3% 6.58% −4.76
VIG Vanguard Dividend Apprec ETF Reduce -5.0% 5.88% −2.60
MGV Vngrd Mrgstr MG CP VL ETF-Ui Reduce -7.0% 2.59% −1.07
VCSH Vanguard S/T Corp. Bond ETF Reduce -5.1% 2.40% −0.99
IUSG iShares Core S&P U.S. Growth Reduce -16.6% 0.99% −0.77
SDY SS SPDR S&P Dividend ETF Reduce -1.8% 1.24% −0.43
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -1.8% 0.85% −0.35
IYJ iShares U.S. Industrials ETF Reduce -8.0% 0.46% −0.24
VHT Vanguard Health Care ETF Reduce -8.2% 0.56% −0.23
ACWV iShares MSCI Global Min Vol Reduce -5.5% 0.62% −0.22
XLP SS Consumer Staples Sel Sect Reduce -2.9% 0.62% −0.22
IJH iShares Core S&P Midcap ETF Sold out 0.00% −0.18
IYH iShares U.S. Healthcare ETF Reduce -13.0% 0.36% −0.18
VB Vanguard Most SM-Cap ETF-Usd Reduce -4.1% 0.31% −0.16
PANW Palo Alto Networks Inc. Reduce -21.0% 0.16% −0.13
RSPS Invesco S&P 500 Equal Weight Reduce -4.5% 0.33% −0.13
PEG Public Service Enterprise GP Sold out 0.00% −0.13
IVV iShares Core S&P 500 ETF Reduce -11.6% 0.18% −0.11
IYC iShares US Consumer Discreti Reduce -8.8% 0.16% −0.10
XAR SS SPDR S&P Aerospace Def Reduce -0.7% 0.23% −0.09
FVD First Trust Value Line DVD Reduce -3.6% 0.21% −0.08
VUSB Vanguard Ultra Short Bond Et Reduce -7.1% 0.18% −0.08
MCD McDonald's Corp. Reduce -2.2% 0.27% −0.08
ITOT iShares Core S&P Total U.S. Reduce -5.2% 0.15% −0.08
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -4.5% 0.20% −0.07
BA The Boeing Co. Reduce -14.8% 0.11% −0.07
MGK Vngrd Mrgstr MG CP GR ETF-Ui Reduce -3.0% 0.12% −0.07
BRK.B Berkshire Hathaway Inc. Class B Reduce -10.9% 0.14% −0.04
EFAV iShares MSCI Eafe Min Vol Fa Reduce -7.5% 0.09% −0.03

Portfolio Buys Q4 2024 → Q1 2025
PM Philip Morris International New 3.26% +3.26
QCOM Qualcomm Inc. New 2.01% +2.01
HD Home Depot Inc. Add +926.4% 2.28% +1.96
PG The Procter & Gamble Co. Add +1373.9% 2.03% +1.84
SPY SS SPDR S&P 500 ETF Trust-US Add +1121.8% 1.83% +1.61
PEP Pepsico Inc. Add +1095.9% 1.56% +1.38
SHYG iShares 0-5 YR HY Corp. Bond New 1.38% +1.38
PFE Pfizer Inc. New 1.04% +1.04
WPC WP Carey Inc. New 1.00% +1.00
VYM Vanguard High DVD Yield ETF Add +903.3% 0.96% +0.83
VBK Van Morst SML-Cap Gro-Usd Inc. Add +437.7% 0.92% +0.66
FEZ State Street SPDR Euro Stoxx New 0.64% +0.64
IWP iShares Russell Mid-Cap Grow New 0.52% +0.52
TSLA Tesla Inc. New 0.40% +0.40
RSP Invesco S&P 500 Equal Weight New 0.38% +0.38
NVDA Nvidia Corp. Add +134.5% 1.31% +0.37
V Visa Inc. Class A New 0.37% +0.37
FXR First Trust Indst/Producers New 0.33% +0.33
FXO First Trust Financial Alphad New 0.33% +0.33
IWD iShares Russell 1000 Value E New 0.32% +0.32
FDN First Trust DJ Internet Ind New 0.31% +0.31
XLK SS Technology Select Sector New 0.31% +0.31
QTEC First Trust Nasdq 100 Tech I New 0.26% +0.26
NFLX Netflix Inc. New 0.24% +0.24
IWF iShares Russell 1000 Growth New 0.23% +0.23
UNH Unitedhealth Group Inc. New 0.20% +0.20
VWO Vanguard Ftse Emerging Marke New 0.20% +0.20
USO United States Oil Fund LP New 0.20% +0.20
RTX RTX Corp. New 0.19% +0.19
PDI PIMCO Dynamic Income Fund New 0.17% +0.17
O Realty Income Corp. New 0.17% +0.17
JPM JPMorgan Chase & Co. New 0.16% +0.16
VEA Vanguard Ftse Developed ETF New 0.16% +0.16
JPC Nuveen Prefered & Income Opp New 0.15% +0.15
VTI VG Morningstar TS MKT ETF-US New 0.15% +0.15
SPMD SS SPDR P S&P 400 Midcap ETF New 0.14% +0.14
PLTR Palantir Technologies Inc. Class A New 0.14% +0.14
DIS The Walt Disney Co. New 0.14% +0.14
IWS iShares Russell Mid-Cap Valu New 0.13% +0.13
DIA SS SPDR Dow Jones Indus Avg New 0.12% +0.12
PSA Public Storage New 0.12% +0.12
SHW The Sherwin-Williams Co. New 0.11% +0.11
DFUV Dimensional US Marketwide Va New 0.11% +0.11
USAI Pacer Ame Energy Infr ETF-US New 0.11% +0.11
BIV Vanguard Intermediate-Term B New 0.10% +0.10
NKE Nike Inc. Class B New 0.10% +0.10
EXC Exelon Corp. New 0.09% +0.09
MA Mastercard Inc. Class A New 0.09% +0.09
HCA HCA Healthcare Inc. New 0.09% +0.09
NEE Nextera Energy Inc. Add +72.3% 0.17% +0.04

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 110$215.9MIVE, VIG, JPIE, SCHD, UITB
Q1 2026 106$197.6MIVE, SCHD, VIG, UITB, AAPL
Q4 2025 101$198.4MSCHD, BSV, VIG, UITB, AAPL
Q3 2025 93$191.6MSCHD, BSV, VIG, UITB, AAPL
Q2 2025 85$177.7MSCHD, BSV, VIG, UITB, AAPL
Q1 2025 117$233.9MSCHD, BSV, VIG, UITB, AAPL
Q4 2024 77$172.3MSCHD, BSV, VIG, AAPL, UITB
Q3 2024 81$167.9MSCHD, BSV, VIG, AAPL, UITB
Q2 2024 71$146.8MSCHD, BSV, VIG, AAPL, MGV
Q1 2024 76$143.9MSCHD, BSV, VIG, AAPL, MGV