RFG Advisory, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 11, 2024), RFG Advisory, LLC reported 711 stock positions worth $2.9 billion. Its top holding was Invesco Rafi US 1000 ETF (PRF) at 7.1% of the portfolio, followed by SS SPDR P S&P 500 Growth ETF (SPYG, 6.5%) and Vanguard Total Bond Market (BND, 5.9%). Compared with Q4 2023, it opened 105 new positions, sold out of 39, added to 365 and reduced 226. The biggest buy was Fidelity Total Bond ETF (FBND, shares +44%) and the biggest sale SS SPDR P Int C Corp. ETF (SPIB, shares −99%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001633387
- Portfolio Value
- $2.9B (Q1 2024)
- SEC Filing
- 0001085146-24-001705 ↗ filed Apr 11, 2024
Holdings Value
Holdings 711 stocks · $2.9B
| PRF Invesco Rafi US 1000 ETF | 7.10% | 5,424,976 | $208.7M | Add +3.8% |
| SPYG SS SPDR P S&P 500 Growth ETF | 6.55% | 2,629,411 | $192.3M | Add +0.2% |
| BND Vanguard Total Bond Market | 5.91% | 2,391,124 | $173.7M | Add +21.2% |
| FBND Fidelity Total Bond ETF | 5.52% | 3,578,128 | $162.1M | Add +44.0% |
| DFAX Dimensional World Ex US Core | 3.91% | 4,515,992 | $114.9M | Add +6.2% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 2.82% | 1,555,072 | $82.9M | Add +7.5% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.73% | 1,250,690 | $80.2M | Add +2.7% |
| QQQM Invesco Nasdaq 100 ETF | 1.85% | 297,708 | $54.4M | Add +2.6% |
| QQQ Invesco QQQ Trust Series 1 | 1.61% | 106,609 | $47.3M | Reduce -2.8% |
| JAAA Janus Henderson Aaa Clo ETF | 1.59% | 920,531 | $46.7M | Add +25.8% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 1.48% | 1,552,258 | $43.4M | Add +57.1% |
| IVV iShares Core S&P 500 ETF | 1.31% | 73,426 | $38.6M | Reduce -8.9% |
| VOO Vanguard S&P 500 ETF | 1.23% | 75,306 | $36.2M | Reduce -7.7% |
| BOND PIMCO Active Bond Exchange-T | 1.03% | 328,614 | $30.2M | Add +48.1% |
| AAPL Apple Inc. | 0.99% | 169,610 | $29.1M | Reduce -1.1% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.94% | 300,988 | $27.6M | Add +62.2% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.87% | 417,297 | $25.7M | Add +40.4% |
| SGOV iShares 0-3 Month Treasury B | 0.75% | 218,596 | $22.0M | Add +245.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.72% | 81,379 | $21.2M | Add +0.2% |
| MSFT Microsoft Corp. | 0.68% | 47,641 | $20.0M | Reduce -8.4% |
| DFSD Dimensional Short Duration | 0.66% | 412,706 | $19.4M | Add +5.0% |
| XLK SS Technology Select Sector | 0.66% | 93,096 | $19.4M | Add +7.1% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.65% | 418,720 | $19.1M | Add +27.6% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.61% | 640,145 | $17.9M | Add +0.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.60% | 107,896 | $17.6M | Reduce -2.4% |
| XETYX Eaton Vance Tax-MGD Div Eqty | 0.57% | 1,257,307 | $16.8M | Add +0.3% |
| SCHD Schwab US DVD Equity ETF | 0.52% | 189,254 | $15.3M | Reduce -44.3% |
| XLI SS Industrial Select Sector | 0.51% | 118,030 | $14.9M | Add +10.4% |
| AMZN Amazon.com Inc. | 0.50% | 81,789 | $14.8M | Add +8.0% |
| IWF iShares Russell 1000 Growth | 0.49% | 42,608 | $14.4M | Reduce -1.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.48% | 40,845 | $14.1M | Reduce -8.4% |
| NVDA Nvidia Corp. | 0.47% | 15,312 | $13.8M | Reduce -2.4% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.44% | 168,970 | $13.1M | Add +2.7% |
| JNK SS SPDR BB High Yield Bond | 0.43% | 133,799 | $12.7M | Add +9.3% |
| DFAC Dimensional US Core Equity 2 | 0.42% | 386,157 | $12.3M | Add +9.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.42% | 343,540 | $12.3M | Add +40.5% |
| VEA Vanguard Ftse Developed ETF | 0.40% | 232,833 | $11.7M | Reduce -9.3% |
| QUAL iShares MSCI USA Quality Fac | 0.38% | 68,684 | $11.3M | Reduce -16.5% |
| SPAB SS SPDR P Agg Bond ETF | 0.37% | 431,604 | $10.9M | Reduce -42.9% |
| DFSB Dim GLB Sustain Fix Inc. ETF | 0.36% | 203,688 | $10.5M | Add +3.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.36% | 181,242 | $10.5M | Reduce -15.0% |
| SCI Service Corp. International | 0.35% | 140,483 | $10.4M | No change |
| HD Home Depot Inc. | 0.35% | 27,066 | $10.4M | Add +1.4% |
| EFG iShares MSCI Eafe Growth ETF | 0.35% | 99,186 | $10.3M | Reduce -0.5% |
| XLV SS Health Care Select Sector | 0.35% | 69,472 | $10.3M | Add +14.7% |
| FLOT iShares Floating Rate Bond E | 0.35% | 198,763 | $10.1M | Reduce -13.6% |
| FMB First Trust Managed Municipa | 0.34% | 192,325 | $9.9M | Reduce -1.2% |
| HYD Vaneck High Yield Muni ETF | 0.33% | 187,808 | $9.8M | Add +1.4% |
| SIXJ Allian US Equ 6 Mon BU10-Usd | 0.31% | 332,472 | $9.2M | New |
| SO The Southern Co. | 0.31% | 127,211 | $9.1M | Add +1.7% |
| AGG iShares Core U.S. Aggregate | 0.31% | 92,598 | $9.1M | Add +7.9% |
| AVUV Avantis US Small Cap Value | 0.30% | 94,839 | $8.9M | Add +0.0% |
| SCHG Schwab US Large-Cap Growth | 0.30% | 95,729 | $8.9M | Reduce -6.9% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.30% | 114,153 | $8.9M | Add +13.1% |
| SPSB SS SPDR P St C Corp. ETF | 0.29% | 289,610 | $8.6M | Add +46.9% |
| DUHP Dimensional US High Profi Et | 0.29% | 271,845 | $8.6M | Reduce -1.1% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.29% | 169,212 | $8.6M | Add +24.6% |
| DFLV Dim US Large Cap Value ETF | 0.29% | 281,124 | $8.4M | Add +1.3% |
| EFV iShares MSCI Eafe Value ETF | 0.29% | 154,086 | $8.4M | Reduce -23.3% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.28% | 31,745 | $8.3M | Add +51.0% |
| XOM Exxon Mobil Corp. | 0.28% | 70,658 | $8.2M | Add +2.8% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.28% | 263,529 | $8.1M | Add +19.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.27% | 19,174 | $8.1M | Add +2.6% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.27% | 180,319 | $8.0M | New |
| GOOGL Alphabet Inc. Class A | 0.27% | 52,840 | $8.0M | Reduce -0.9% |
| MUB iShares National Muni Bond E | 0.27% | 72,727 | $7.8M | Reduce -5.0% |
| BSV Vanguard Short-Term Bond ETF | 0.26% | 100,386 | $7.7M | Add +116.6% |
| FTSL First Trust Senior Loan ETF | 0.26% | 165,796 | $7.7M | Add +7.9% |
| XLC SS Comm Select Sector SPDR | 0.26% | 92,101 | $7.5M | Add +334.9% |
| SHW The Sherwin-Williams Co. | 0.25% | 21,198 | $7.4M | Add +0.8% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.25% | 169,961 | $7.3M | Add +60.6% |
| META Meta Platforms Inc. Class A | 0.25% | 15,016 | $7.3M | Reduce -6.2% |
| USFR Wisdomtree Floating Rate Tre | 0.24% | 141,757 | $7.1M | Add +160.8% |
| MLPA Global X MLP ETF | 0.24% | 145,887 | $7.0M | Add +7.8% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.23% | 117,886 | $6.8M | Add +90.5% |
| DFAT Dimensional US Target Value | 0.23% | 122,365 | $6.7M | Add +0.1% |
| IJR iShares Core S&P Small-Cap E | 0.22% | 59,709 | $6.6M | Add +8.5% |
| RDVY First Trust Rising Dividend | 0.22% | 116,643 | $6.6M | Add +20.4% |
| XLRE SS Real Estate Select Sector | 0.22% | 162,727 | $6.4M | Add +10.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 12,297 | $6.4M | Reduce -50.1% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.22% | 16,027 | $6.4M | Reduce -17.8% |
| GLD SPDR Gold Shares | 0.22% | 30,826 | $6.3M | Add +77.5% |
| DLN Wisdomtree US Largecap Divid | 0.22% | 87,728 | $6.3M | Add +593.6% |
| JPM JPMorgan Chase & Co. | 0.20% | 29,401 | $5.9M | Add +0.3% |
| PULS Pgim Ultra Short Bond ETF | 0.20% | 116,046 | $5.8M | Add +1309.7% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.19% | 163,551 | $5.7M | Reduce -42.2% |
| ABBV Abbvie Inc. | 0.19% | 31,079 | $5.7M | Reduce -7.2% |
| IVE iShares S&P 500 Value ETF | 0.19% | 30,233 | $5.6M | Add +200.3% |
| BNDX Vanguard Total Intl Bond ETF | 0.19% | 114,027 | $5.6M | Add +1.6% |
| NOBL Proshares S&P 500 Dividend A | 0.19% | 55,126 | $5.6M | Add +5.4% |
| PG The Procter & Gamble Co. | 0.19% | 34,115 | $5.5M | Reduce -9.8% |
| SPHQ Invesco S&P 500 Quality ETF | 0.19% | 91,496 | $5.5M | Add +6.0% |
| TLT iShares 20+ Year Treasury BD | 0.19% | 57,988 | $5.5M | Reduce -8.3% |
| JANT Allianzim US Eq BFFR10 JN-US | 0.19% | 165,575 | $5.5M | Add +2.9% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.18% | 27,791 | $5.3M | Add +54.4% |
| CVX Chevron Corp. | 0.18% | 33,773 | $5.3M | Add +9.4% |
| PGX Invesco Preferred ETF | 0.18% | 445,604 | $5.3M | Add +50.2% |
| EFA iShares MSCI Eafe ETF | 0.17% | 64,356 | $5.1M | Reduce -13.2% |
| SPEM State Street SP PTF Em ETF | 0.17% | 141,004 | $5.1M | Add +19.9% |
| LLY Eli Lilly & Co. | 0.17% | 6,500 | $5.1M | Add +3.1% |
Portfolio Sells Q4 2023 → Q1 2024
| SPIB SS SPDR P Int C Corp. ETF | Reduce -99.1% | 0.01% | −1.61 |
| SCHD Schwab US DVD Equity ETF | Reduce -44.3% | 0.52% | −0.49 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -42.9% | 0.37% | −0.38 |
| VGLT Vanguard Long-Term Treasury | Sold out | 0.00% | −0.36 |
| AAPL Apple Inc. | Reduce -1.1% | 0.99% | −0.30 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -50.1% | 0.22% | −0.24 |
| BALT Inn Defined Wealth Shield | Reduce -73.5% | 0.06% | −0.20 |
| IVV iShares Core S&P 500 ETF | Reduce -8.9% | 1.31% | −0.19 |
| VOO Vanguard S&P 500 ETF | Reduce -7.7% | 1.23% | −0.16 |
| HEFA Isha Curr Hedged MSCI Eafe | Reduce -42.2% | 0.19% | −0.15 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -2.8% | 1.61% | −0.14 |
| JULW Alianzim US Eq BFR20 Jul-Usd | Reduce -88.0% | 0.02% | −0.14 |
| TFLO iShares Treasury Floating Ra | Reduce -40.7% | 0.14% | −0.13 |
| EFV iShares MSCI Eafe Value ETF | Reduce -23.3% | 0.29% | −0.12 |
| PSK SS SPDR Ice Pref Sec ETF | Sold out | 0.00% | −0.12 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -47.2% | 0.10% | −0.11 |
| FLOT iShares Floating Rate Bond E | Reduce -13.6% | 0.35% | −0.11 |
| OEF iShares S&P 100 ETF | Reduce -80.3% | 0.03% | −0.11 |
| DJUL FT Vest US Equity Deep Buffe | Sold out | 0.00% | −0.10 |
| GJUL FT Vest US Equity Moderate B | Sold out | 0.00% | −0.10 |
| ICSH iShares Ultra Short Duration | Reduce -82.3% | 0.02% | −0.09 |
| QUAL iShares MSCI USA Quality Fac | Reduce -16.5% | 0.38% | −0.09 |
| KNG FT Vest S&P 500 DVD Arst TRG | Reduce -29.7% | 0.15% | −0.08 |
| VEA Vanguard Ftse Developed ETF | Reduce -9.3% | 0.40% | −0.08 |
| MSFT Microsoft Corp. | Reduce -8.4% | 0.68% | −0.08 |
| NJUL Innovator Growth 100 Power B | Sold out | 0.00% | −0.08 |
| FTGC First Trust Global Tactical | Reduce -72.4% | 0.03% | −0.08 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -79.2% | 0.02% | −0.08 |
| IJUL Innovator International Deve | Sold out | 0.00% | −0.08 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -15.0% | 0.36% | −0.07 |
| IAU iShares Gold Trust | Reduce -70.8% | 0.03% | −0.07 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -17.8% | 0.22% | −0.07 |
| IBDX iShares Ibonds Dec 2032 TC | Sold out | 0.00% | −0.07 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -8.4% | 0.48% | −0.06 |
| MUB iShares National Muni Bond E | Reduce -5.0% | 0.27% | −0.06 |
| TLT iShares 20+ Year Treasury BD | Reduce -8.3% | 0.19% | −0.06 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -21.6% | 0.12% | −0.06 |
| UNH Unitedhealth Group Inc. | Reduce -28.9% | 0.08% | −0.06 |
| FMB First Trust Managed Municipa | Reduce -1.2% | 0.34% | −0.06 |
| EPS Wisdomtree US Large Cap Fund | Sold out | 0.00% | −0.05 |
| IEMG iShares Core MSCI Emerging | Reduce -31.3% | 0.08% | −0.05 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -49.4% | 0.04% | −0.05 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -22.3% | 0.13% | −0.05 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.4% | 0.60% | −0.05 |
| EFA iShares MSCI Eafe ETF | Reduce -13.2% | 0.17% | −0.04 |
| QQQE Dirx Nasdaq-100EQ Wi ETF-Usd | Sold out | 0.00% | −0.04 |
| FTRI First Trust Indxx Global Nat | Reduce -23.0% | 0.09% | −0.04 |
| OMFL Invesco Russell 1000 DYN M/F | Sold out | 0.00% | −0.04 |
| WRK Westrock Co. | Sold out | 0.00% | −0.04 |
| ADBE Adobe Inc. | Reduce -11.4% | 0.07% | −0.04 |
Portfolio Buys Q4 2023 → Q1 2024
| FBND Fidelity Total Bond ETF | Add +44.0% | 5.52% | +1.06 |
| SGOV iShares 0-3 Month Treasury B | Add +245.8% | 0.75% | +0.50 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Add +57.1% | 1.48% | +0.36 |
| SIXJ Allian US Equ 6 Mon BU10-Usd | New | 0.31% | +0.31 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +62.2% | 0.94% | +0.28 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 0.27% | +0.27 |
| BND Vanguard Total Bond Market | Add +21.2% | 5.91% | +0.25 |
| BOND PIMCO Active Bond Exchange-T | Add +48.1% | 1.03% | +0.23 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +40.4% | 0.87% | +0.23 |
| XLC SS Comm Select Sector SPDR | Add +334.9% | 0.26% | +0.20 |
| DLN Wisdomtree US Largecap Divid | Add +593.6% | 0.22% | +0.18 |
| PULS Pgim Ultra Short Bond ETF | Add +1309.7% | 0.20% | +0.18 |
| HLAL Wahed Ftse USA Shariah ETF | New | 0.16% | +0.16 |
| JAAA Janus Henderson Aaa Clo ETF | Add +25.8% | 1.59% | +0.15 |
| USFR Wisdomtree Floating Rate Tre | Add +160.8% | 0.24% | +0.14 |
| IVE iShares S&P 500 Value ETF | Add +200.3% | 0.19% | +0.12 |
| BSV Vanguard Short-Term Bond ETF | Add +116.6% | 0.26% | +0.12 |
| IAUM iShares Gold Trust Micro | New | 0.12% | +0.12 |
| SPBO SS SPDR P Corp. Bond ETF | New | 0.12% | +0.12 |
| PNOV Innovator U.S. Equity Power | Add +830.9% | 0.11% | +0.10 |
| VGIT Vanguard Intermediate-Term T | Add +251.0% | 0.15% | +0.10 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +90.5% | 0.23% | +0.10 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +40.5% | 0.42% | +0.09 |
| KJAN Innovator U.S. Small Cap Pow | New | 0.09% | +0.09 |
| GLD SPDR Gold Shares | Add +77.5% | 0.22% | +0.09 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +51.0% | 0.28% | +0.08 |
| XLF SS Financial Select Sector | Add +106.0% | 0.16% | +0.08 |
| JANW Alianzim US Eq BFR20 Jan-Usd | New | 0.08% | +0.08 |
| NJAN Innovator Growth 100 Power B | New | 0.08% | +0.08 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | New | 0.08% | +0.08 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +7.5% | 2.82% | +0.08 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +60.6% | 0.25% | +0.07 |
| PDEC Innovator U.S. Equity Power | New | 0.07% | +0.07 |
| RTX RTX Corp. | Add +96.1% | 0.13% | +0.07 |
| SPSB SS SPDR P St C Corp. ETF | Add +46.9% | 0.29% | +0.06 |
| POCT Innovator U.S. Equity Power | New | 0.06% | +0.06 |
| MTGP Wisdomtree Mtge Plus Bond | New | 0.06% | +0.06 |
| TOTL SS Doubleline TR Tact ETF | New | 0.06% | +0.06 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +27.6% | 0.65% | +0.06 |
| VONV Vanguard Russell 1000 Value | New | 0.06% | +0.06 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.06% | +0.06 |
| NEE Nextera Energy Inc. | Add +104.3% | 0.12% | +0.06 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +54.4% | 0.18% | +0.06 |
| AMZN Amazon.com Inc. | Add +8.0% | 0.50% | +0.05 |
| PJUL Innovator U.S. Equity Power | New | 0.05% | +0.05 |
| VONG Vanguard Russell 1000 Growth | New | 0.05% | +0.05 |
| PGX Invesco Preferred ETF | Add +50.2% | 0.18% | +0.05 |
| AIRR First Trust Rba American Ind | Add +61.1% | 0.12% | +0.05 |
| BJAN Innovator U.S. Equity Buffer | Add +384.9% | 0.06% | +0.05 |
| SLV iShares Silver Trust | New | 0.05% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,102 | $6.4B | BLUX, BDBT, BINT, BLUC, BVAL |
| Q1 2026 | 1,036 | $5.4B | BDBT, BLUX, BINT, BLUC, BVAL |
| Q4 2025 | 977 | $5.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q3 2025 | 947 | $4.8B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q2 2025 | 917 | $4.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q1 2025 | 849 | $3.7B | PRF, SPYG, BND, FBND, DFAX |
| Q4 2024 | 758 | $3.5B | PRF, SPYG, BND, FBND, SPTM |
| Q3 2024 | 732 | $3.3B | PRF, SPYG, BND, FBND, SPTM |
| Q2 2024 | 699 | $3.1B | SPYG, PRF, BND, FBND, DFAX |
| Q1 2024 | 711 | $2.9B | PRF, SPYG, BND, FBND, DFAX |