RFG Advisory, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 9, 2025), RFG Advisory, LLC reported 849 stock positions worth $3.7 billion. Its top holding was Invesco Rafi US 1000 ETF (PRF) at 7.5% of the portfolio, followed by SS SPDR P S&P 500 Growth ETF (SPYG, 6.4%) and Vanguard Total Bond Market (BND, 6.2%). Compared with Q4 2024, it opened 153 new positions, sold out of 62, added to 381 and reduced 295. The biggest buy was Dimensional World Ex US Core (DFAX, shares +50%) and the biggest sale SS SPDR P S&P 1500 Comp ETF (SPTM, shares −26%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001633387
- Portfolio Value
- $3.7B (Q1 2025)
- SEC Filing
- 0001085146-25-001983 ↗ filed Apr 9, 2025
Holdings Value
Holdings 849 stocks · $3.7B
| PRF Invesco Rafi US 1000 ETF | 7.49% | 6,861,510 | $277.3M | Add +8.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 6.40% | 2,946,637 | $236.8M | Add +4.1% |
| BND Vanguard Total Bond Market | 6.15% | 3,099,984 | $227.7M | Add +8.2% |
| FBND Fidelity Total Bond ETF | 5.86% | 4,752,156 | $216.9M | Add +10.7% |
| DFAX Dimensional World Ex US Core | 4.07% | 5,744,314 | $150.5M | Add +50.1% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.73% | 1,483,749 | $100.9M | Reduce -26.3% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 2.63% | 1,898,736 | $97.2M | Add +11.1% |
| QQQM Invesco Nasdaq 100 ETF | 2.15% | 411,699 | $79.5M | Add +7.9% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 1.92% | 2,603,482 | $71.0M | Add +17.4% |
| JAAA Janus Henderson Aaa Clo ETF | 1.59% | 1,163,109 | $59.0M | Add +1.1% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 1.45% | 584,637 | $53.6M | Add +41.3% |
| AAPL Apple Inc. | 1.17% | 194,090 | $43.1M | Add +13.9% |
| BOND PIMCO Active Bond Exchange-T | 1.10% | 440,085 | $40.7M | Add +9.8% |
| QQQ Invesco QQQ Trust Series 1 | 1.09% | 85,873 | $40.3M | Reduce -6.7% |
| SGOV iShares 0-3 Month Treasury B | 1.03% | 379,384 | $38.2M | Add +82.0% |
| XLK SS Technology Select Sector | 0.82% | 147,535 | $30.5M | Add +7.5% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.81% | 1,004,415 | $29.8M | Add +29.6% |
| NVDA Nvidia Corp. | 0.80% | 271,863 | $29.5M | Add +30.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.79% | 443,142 | $29.1M | Add +16.6% |
| IEF iShares 7-10 Year Treasury B | 0.69% | 268,652 | $25.6M | Reduce -0.0% |
| AMZN Amazon.com Inc. | 0.62% | 120,976 | $23.0M | Add +11.0% |
| SCHD Schwab US DVD Equity ETF | 0.60% | 798,274 | $22.3M | Add +6.4% |
| MSFT Microsoft Corp. | 0.60% | 58,917 | $22.1M | Add +3.2% |
| DFGP Dimensional GLBL Core PL Fix | 0.58% | 405,018 | $21.6M | New |
| VOO Vanguard S&P 500 ETF | 0.57% | 41,008 | $21.1M | Reduce -27.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.52% | 69,620 | $19.1M | Reduce -11.0% |
| IVV iShares Core S&P 500 ETF | 0.50% | 33,099 | $18.6M | Reduce -37.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.48% | 102,740 | $17.7M | Reduce -1.3% |
| DXUV Dimensional US Vtor Eqty ETF | 0.48% | 351,715 | $17.7M | New |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.48% | 47,576 | $17.6M | Add +10.2% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.46% | 217,426 | $17.2M | Add +6.8% |
| FLOT iShares Floating Rate Bond E | 0.46% | 330,973 | $16.9M | Add +32.8% |
| JNK SS SPDR BB High Yield Bond | 0.43% | 166,646 | $15.9M | Add +8.9% |
| VEA Vanguard Ftse Developed ETF | 0.41% | 300,116 | $15.3M | Add +12.0% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.41% | 417,649 | $15.2M | Add +7.9% |
| XLC SS Comm Select Sector SPDR | 0.39% | 151,021 | $14.6M | Reduce -14.1% |
| META Meta Platforms Inc. Class A | 0.39% | 25,215 | $14.5M | Add +17.1% |
| DIHP Dimensional International Hi | 0.39% | 537,413 | $14.5M | New |
| DFLV Dim US Large Cap Value ETF | 0.38% | 465,464 | $14.2M | Add +34.5% |
| XETYX Eaton Vance Tax-MGD Div Eqty | 0.38% | 980,285 | $14.0M | Reduce -5.8% |
| FLMI Franklin Dynamic Municipal B | 0.37% | 559,713 | $13.7M | Add +5425.9% |
| DGCB Dimensional Global Credit | 0.37% | 256,981 | $13.7M | Add +3779.5% |
| DFSV Dimensional US Small Cap Val | 0.37% | 480,330 | $13.5M | New |
| COWZ Pacer US Cash Cows 100 ETF | 0.36% | 241,563 | $13.2M | Add +31.6% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.35% | 165,661 | $13.1M | Add +4.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.34% | 275,854 | $12.7M | Reduce -40.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.34% | 23,845 | $12.7M | Add +14.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.32% | 470,582 | $12.0M | Reduce -19.8% |
| GOOGL Alphabet Inc. Class A | 0.32% | 75,418 | $11.7M | Add +11.4% |
| IWF iShares Russell 1000 Growth | 0.31% | 31,609 | $11.4M | Reduce -6.9% |
| SDVY First Trust Smid Cap Rising | 0.31% | 340,684 | $11.4M | Add +23.0% |
| DUHP Dimensional US High Profi Et | 0.30% | 335,400 | $11.1M | Add +19.8% |
| QUAL iShares MSCI USA Quality Fac | 0.29% | 63,601 | $10.9M | Reduce -19.7% |
| HD Home Depot Inc. | 0.29% | 28,804 | $10.6M | Reduce -1.0% |
| BNDX Vanguard Total Intl Bond ETF | 0.28% | 214,224 | $10.5M | Add +5.8% |
| BSV Vanguard Short-Term Bond ETF | 0.28% | 131,700 | $10.3M | Add +23.8% |
| SCHG Schwab US Large-Cap Growth | 0.28% | 410,443 | $10.3M | Reduce -4.8% |
| SO The Southern Co. | 0.27% | 108,988 | $10.0M | Add +1.2% |
| XLV SS Health Care Select Sector | 0.27% | 68,414 | $10.0M | Reduce -12.0% |
| LLY Eli Lilly & Co. | 0.27% | 11,973 | $9.9M | Add +17.2% |
| XLF SS Financial Select Sector | 0.27% | 197,878 | $9.9M | Reduce -4.6% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.26% | 313,857 | $9.7M | Add +40.2% |
| DLN Wisdomtree US Largecap Divid | 0.26% | 120,842 | $9.6M | Add +17.3% |
| XLY SS Consumer Disc Select Sect | 0.25% | 46,454 | $9.2M | Add +2.8% |
| WMT Walmart Inc. | 0.24% | 102,106 | $9.0M | Reduce -23.9% |
| MLPA Global X MLP ETF | 0.24% | 167,122 | $8.9M | Add +5.6% |
| FTSL First Trust Senior Loan ETF | 0.24% | 194,107 | $8.9M | Add +7.8% |
| SPSB SS SPDR P St C Corp. ETF | 0.24% | 293,520 | $8.8M | Add +50.1% |
| XOM Exxon Mobil Corp. | 0.24% | 73,736 | $8.8M | Reduce -2.9% |
| IAUM iShares Gold Trust Micro | 0.23% | 276,259 | $8.6M | Add +24.7% |
| JPM JPMorgan Chase & Co. | 0.23% | 34,533 | $8.5M | Add +13.5% |
| XLRE SS Real Estate Select Sector | 0.22% | 195,796 | $8.2M | Add +10.5% |
| ABBV Abbvie Inc. | 0.22% | 38,444 | $8.1M | Add +43.4% |
| SCI Service Corp. International | 0.21% | 98,519 | $7.9M | Reduce -23.3% |
| AVGO Broadcom Inc. | 0.21% | 46,773 | $7.8M | Reduce -1.7% |
| DFAC Dimensional US Core Equity 2 | 0.21% | 234,891 | $7.7M | Reduce -34.0% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.20% | 30,098 | $7.6M | Add +6.9% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.20% | 211,576 | $7.5M | Add +607.5% |
| IJR iShares Core S&P Small-Cap E | 0.20% | 71,684 | $7.5M | Add +9.6% |
| DFGR Dim Global Real Estate ETF | 0.20% | 283,938 | $7.5M | Add +61.3% |
| EFG iShares MSCI Eafe Growth ETF | 0.20% | 74,262 | $7.4M | Reduce -29.6% |
| DEHP Dimensional Emrg MRK Hi Prof | 0.20% | 292,263 | $7.4M | Add +25.7% |
| PG The Procter & Gamble Co. | 0.20% | 42,510 | $7.2M | Add +4.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.19% | 12,832 | $7.2M | Reduce -29.2% |
| SIXJ Allian US Equ 6 Mon BU10-Usd | 0.18% | 223,201 | $6.7M | Add +27.7% |
| SHW The Sherwin-Williams Co. | 0.18% | 19,004 | $6.6M | Reduce -0.2% |
| MA Mastercard Inc. Class A | 0.18% | 11,873 | $6.5M | Reduce -7.3% |
| FDVV Fidelity High Dividend ETF | 0.18% | 130,998 | $6.5M | Add +1.4% |
| SPSK SP Funds Dow Jones Global Su | 0.17% | 353,048 | $6.4M | Add +33.2% |
| NFLX Netflix Inc. | 0.17% | 6,731 | $6.3M | Add +98.5% |
| COST Costco Wholesale Corp. | 0.17% | 6,590 | $6.2M | Reduce -0.4% |
| PGX Invesco Preferred ETF | 0.17% | 550,221 | $6.2M | Add +12.7% |
| SIXO Allian US Equ 6 Mon BU10-Usd | 0.17% | 194,906 | $6.2M | Add +22.8% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.17% | 168,274 | $6.1M | Add +23.6% |
| SPEM State Street SP PTF Em ETF | 0.16% | 154,484 | $6.1M | Add +6.7% |
| MRK Merck & Co. Inc. | 0.15% | 63,569 | $5.7M | Add +90.9% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.15% | 116,812 | $5.7M | Reduce -52.1% |
| VGIT Vanguard Intermediate-Term T | 0.15% | 95,821 | $5.7M | Add +13.1% |
| CGCB Cap Group Core Bond | 0.15% | 213,248 | $5.6M | New |
| MAGS Roundhill Magnificent Seven | 0.15% | 122,164 | $5.6M | New |
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.2M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| ALBEMARLE CORP (ALB 7.25 03/01/27) | 7.25% DEP SHS A | 22,530 | $803K | New |
| RINGCENTRAL INC (RNG 0 03/15/26) | NOTE 3/1 · principal | 370,000 | $351K | New |
Total filed on the 13F, all lines: $3.7B.
Portfolio Sells Q4 2024 → Q1 2025
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -26.3% | 2.73% | −1.34 |
| DFSD Dimensional Short Duration | Reduce -79.7% | 0.12% | −0.51 |
| IVV iShares Core S&P 500 ETF | Reduce -37.6% | 0.50% | −0.38 |
| XLI SS Industrial Select Sector | Reduce -70.5% | 0.14% | −0.35 |
| DFSB Dim GLB Sustain Fix Inc. ETF | Sold out | 0.00% | −0.34 |
| VOO Vanguard S&P 500 ETF | Reduce -27.1% | 0.57% | −0.29 |
| HYD Vaneck High Yield Muni ETF | Reduce -93.4% | 0.02% | −0.27 |
| AVUV Avantis US Small Cap Value | Sold out | 0.00% | −0.26 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -84.3% | 0.05% | −0.26 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -40.9% | 0.34% | −0.25 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -6.7% | 1.09% | −0.24 |
| FMB First Trust Managed Municipa | Reduce -88.2% | 0.03% | −0.23 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -52.1% | 0.15% | −0.20 |
| RSPC Invesco S&P 500 Equal Weig C | Sold out | 0.00% | −0.17 |
| USFR Wisdomtree Floating Rate Tre | Reduce -61.7% | 0.09% | −0.16 |
| SOXX iShares Semiconductor ETF | Reduce -60.3% | 0.07% | −0.15 |
| DFAT Dimensional US Target Value | Reduce -60.8% | 0.07% | −0.14 |
| DFAC Dimensional US Core Equity 2 | Reduce -34.0% | 0.21% | −0.14 |
| HLAL Wahed Ftse USA Shariah ETF | Reduce -60.7% | 0.07% | −0.14 |
| TSLA Tesla Inc. | Reduce -32.5% | 0.10% | −0.14 |
| PULS Pgim Ultra Short Bond ETF | Reduce -94.0% | 0.01% | −0.14 |
| HYMB SS SPDR N Ice HY Muni ETF | Sold out | 0.00% | −0.13 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -11.0% | 0.52% | −0.12 |
| ZJUL Innovator Edp ETF 1 YR July | Sold out | 0.00% | −0.12 |
| EFV iShares MSCI Eafe Value ETF | Reduce -59.4% | 0.09% | −0.12 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -43.3% | 0.13% | −0.11 |
| AJUL Invtr Eq DP ETF-2Y-JULY28-Ui | Sold out | 0.00% | −0.11 |
| IYW iShares Ustechnology ETF | Reduce -44.6% | 0.09% | −0.11 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -29.2% | 0.19% | −0.11 |
| QUAL iShares MSCI USA Quality Fac | Reduce -19.7% | 0.29% | −0.11 |
| IVW iShares S&P 500 Growth ETF | Reduce -56.2% | 0.06% | −0.10 |
| MUB iShares National Muni Bond E | Reduce -39.8% | 0.14% | −0.10 |
| DFAU Dimensional US Core Equity M | Reduce -88.3% | 0.01% | −0.10 |
| WMT Walmart Inc. | Reduce -23.9% | 0.24% | −0.10 |
| AVGO Broadcom Inc. | Reduce -1.7% | 0.21% | −0.10 |
| JULT All US Equ BUF10 Jul ETF-Usd | Sold out | 0.00% | −0.10 |
| SPUS SP Funds S&P Sharia Indu Exc | Reduce -82.3% | 0.02% | −0.10 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -19.8% | 0.32% | −0.09 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -36.9% | 0.13% | −0.09 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -29.6% | 0.20% | −0.09 |
| XLC SS Comm Select Sector SPDR | Reduce -14.1% | 0.39% | −0.09 |
| DAL Delta Air Lines Inc. | Sold out | 0.00% | −0.08 |
| FTRI First Trust Indxx Global Nat | Reduce -95.5% | 0.00% | −0.08 |
| IWF iShares Russell 1000 Growth | Reduce -6.9% | 0.31% | −0.08 |
| SCI Service Corp. International | Reduce -23.3% | 0.21% | −0.08 |
| FMHI First Trust Municipal High I | Reduce -88.1% | 0.01% | −0.07 |
| FBTC Fidelity Wise Origin Bitcoin | Reduce -84.5% | 0.01% | −0.07 |
| CIBR First Trust Nasdaq Cybersecu | Reduce -50.6% | 0.06% | −0.07 |
| VGLT Vanguard Long-Term Treasury | Sold out | 0.00% | −0.07 |
| AGG iShares Core U.S. Aggregate | Reduce -52.7% | 0.06% | −0.07 |
Portfolio Buys Q4 2024 → Q1 2025
| DFAX Dimensional World Ex US Core | Add +50.1% | 4.07% | +1.38 |
| DFGP Dimensional GLBL Core PL Fix | New | 0.58% | +0.58 |
| DXUV Dimensional US Vtor Eqty ETF | New | 0.48% | +0.48 |
| SGOV iShares 0-3 Month Treasury B | Add +82.0% | 1.03% | +0.44 |
| FBND Fidelity Total Bond ETF | Add +10.7% | 5.86% | +0.41 |
| DIHP Dimensional International Hi | New | 0.39% | +0.39 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +41.3% | 1.45% | +0.38 |
| DFSV Dimensional US Small Cap Val | New | 0.37% | +0.37 |
| FLMI Franklin Dynamic Municipal B | Add +5425.9% | 0.37% | +0.36 |
| DGCB Dimensional Global Credit | Add +3779.5% | 0.37% | +0.36 |
| BND Vanguard Total Bond Market | Add +8.2% | 6.15% | +0.33 |
| PRF Invesco Rafi US 1000 ETF | Add +8.9% | 7.49% | +0.30 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Add +17.4% | 1.92% | +0.28 |
| CGDV Cap Group Dividend Value | Add +607.5% | 0.20% | +0.17 |
| CGCB Cap Group Core Bond | New | 0.15% | +0.15 |
| MAGS Roundhill Magnificent Seven | New | 0.15% | +0.15 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +29.6% | 0.81% | +0.14 |
| TBIL F/M US Treasury 3 Month Bill | New | 0.13% | +0.13 |
| SWTX Springworks Therapeutics Inc. | New | 0.11% | +0.11 |
| FLOT iShares Floating Rate Bond E | Add +32.8% | 0.46% | +0.10 |
| SLV iShares Silver Trust | Add +1154.4% | 0.10% | +0.09 |
| TIP iShares Tips Bond ETF | Add +454.2% | 0.11% | +0.09 |
| DFLV Dim US Large Cap Value ETF | Add +34.5% | 0.38% | +0.09 |
| OCTU Allianzim US BF15 Uncap Oct | New | 0.09% | +0.09 |
| NFLX Netflix Inc. | Add +98.5% | 0.17% | +0.08 |
| ABBV Abbvie Inc. | Add +43.4% | 0.22% | +0.08 |
| C Citigroup Inc. | Add +424.7% | 0.10% | +0.08 |
| CSCO Cisco Systems Inc. | Add +124.0% | 0.14% | +0.08 |
| ANET Arista Networks Inc. | New | 0.08% | +0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +14.9% | 0.34% | +0.08 |
| BOND PIMCO Active Bond Exchange-T | Add +9.8% | 1.10% | +0.07 |
| DFGR Dim Global Real Estate ETF | Add +61.3% | 0.20% | +0.07 |
| SPSB SS SPDR P St C Corp. ETF | Add +50.1% | 0.24% | +0.07 |
| IDXX Idexx Laboratories Inc. | New | 0.07% | +0.07 |
| DVN Devon Energy Corp. | New | 0.07% | +0.07 |
| KLAC KLA Corp. | Add +371.2% | 0.09% | +0.07 |
| IAUM iShares Gold Trust Micro | Add +24.7% | 0.23% | +0.07 |
| FLRN SS SPDR BB Ig Float RT ETF | Add +40.2% | 0.26% | +0.07 |
| AMAT Applied Materials Inc. | Add +295.4% | 0.09% | +0.07 |
| FTNT Fortinet Inc. | New | 0.07% | +0.07 |
| MELI MercadoLibre Inc. | Add +380.0% | 0.08% | +0.06 |
| COWZ Pacer US Cash Cows 100 ETF | Add +31.6% | 0.36% | +0.06 |
| JANT Allianzim US Eq BFFR10 JN-US | Add +166.8% | 0.10% | +0.06 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +305.9% | 0.09% | +0.06 |
| GRID First TRST Nasd Class Edg Sgiif | New | 0.06% | +0.06 |
| TLH iShares 10-20 Year Treasury | Add +183.6% | 0.10% | +0.06 |
| MPWR Monolithic Power Systems Inc. | Add +379.2% | 0.08% | +0.06 |
| MRK Merck & Co. Inc. | Add +90.9% | 0.15% | +0.06 |
| PHM Pultegroup Inc. | Add +1016.7% | 0.07% | +0.06 |
| KYN Kayne Anderson Energy Infra | New | 0.06% | +0.06 |
Notes & Other Activity Q4 2024 → Q1 2025
| ALBEMARLE CORP (ALB 7.25 03/01/27) | 7.25% DEP SHS A | New | 22,530 | $803K |
| RINGCENTRAL INC (RNG 0 03/15/26) | NOTE 3/1 · principal | New | 370,000 | $351K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,102 | $6.4B | BLUX, BDBT, BINT, BLUC, BVAL |
| Q1 2026 | 1,036 | $5.4B | BDBT, BLUX, BINT, BLUC, BVAL |
| Q4 2025 | 977 | $5.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q3 2025 | 947 | $4.8B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q2 2025 | 917 | $4.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q1 2025 | 849 | $3.7B | PRF, SPYG, BND, FBND, DFAX |
| Q4 2024 | 758 | $3.5B | PRF, SPYG, BND, FBND, SPTM |
| Q3 2024 | 732 | $3.3B | PRF, SPYG, BND, FBND, SPTM |
| Q2 2024 | 699 | $3.1B | SPYG, PRF, BND, FBND, DFAX |
| Q1 2024 | 711 | $2.9B | PRF, SPYG, BND, FBND, DFAX |