RFG Advisory, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 17, 2024), RFG Advisory, LLC reported 732 stock positions worth $3.3 billion. Its top holding was Invesco Rafi US 1000 ETF (PRF) at 7.4% of the portfolio, followed by SS SPDR P S&P 500 Growth ETF (SPYG, 6.9%) and Vanguard Total Bond Market (BND, 6.2%). Compared with Q2 2024, it opened 82 new positions, sold out of 49, added to 318 and reduced 313. The biggest buy was SS SPDR P S&P 1500 Comp ETF (SPTM, shares +49%) and the biggest sale an exit from Invesco QQQ Trust Series 1 (QQQ).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001633387
- Portfolio Value
- $3.3B (Q3 2024)
- SEC Filing
- 0001085146-24-004971 ↗ filed Oct 17, 2024
Holdings Value
Holdings 732 stocks · $3.3B
| PRF Invesco Rafi US 1000 ETF | 7.40% | 5,980,169 | $243.0M | Add +7.3% |
| SPYG SS SPDR P S&P 500 Growth ETF | 6.89% | 2,727,967 | $226.3M | Add +2.8% |
| BND Vanguard Total Bond Market | 6.20% | 2,710,273 | $203.6M | Add +5.7% |
| FBND Fidelity Total Bond ETF | 5.76% | 4,042,746 | $189.0M | Add +9.6% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 4.07% | 1,906,333 | $133.6M | Add +49.4% |
| DFAX Dimensional World Ex US Core | 2.94% | 3,573,769 | $96.5M | Reduce -23.5% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 2.73% | 1,640,052 | $89.7M | Add +8.0% |
| QQQM Invesco Nasdaq 100 ETF | 2.16% | 353,190 | $70.9M | Add +15.0% |
| JAAA Janus Henderson Aaa Clo ETF | 1.64% | 1,061,347 | $54.0M | Add +8.6% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 1.54% | 1,744,100 | $50.7M | Reduce -9.3% |
| AAPL Apple Inc. | 1.17% | 165,382 | $38.5M | Reduce -2.8% |
| BOND PIMCO Active Bond Exchange-T | 1.13% | 390,804 | $37.0M | Add +9.5% |
| IVV iShares Core S&P 500 ETF | 0.97% | 55,089 | $31.8M | Reduce -17.6% |
| VOO Vanguard S&P 500 ETF | 0.90% | 55,715 | $29.4M | Reduce -3.2% |
| XLK SS Technology Select Sector | 0.82% | 119,630 | $27.0M | Add +12.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.74% | 360,319 | $24.3M | Reduce -38.7% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.71% | 254,587 | $23.4M | Reduce -12.1% |
| NVDA Nvidia Corp. | 0.68% | 184,964 | $22.5M | Add +18.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.68% | 79,302 | $22.5M | Reduce -2.6% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.67% | 466,345 | $22.0M | Add +14.8% |
| MSFT Microsoft Corp. | 0.66% | 50,643 | $21.8M | Add +1.7% |
| DFSD Dimensional Short Duration | 0.66% | 451,119 | $21.5M | Add +2.6% |
| SGOV iShares 0-3 Month Treasury B | 0.63% | 204,268 | $20.6M | Reduce -4.3% |
| SCHD Schwab US DVD Equity ETF | 0.62% | 242,339 | $20.5M | Add +20.9% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.58% | 637,192 | $19.0M | Reduce -16.4% |
| AMZN Amazon.com Inc. | 0.58% | 101,670 | $18.9M | Reduce -6.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.57% | 106,491 | $18.6M | Reduce -13.3% |
| XLI SS Industrial Select Sector | 0.55% | 134,404 | $18.2M | Add +6.6% |
| XETYX Eaton Vance Tax-MGD Div Eqty | 0.53% | 1,190,876 | $17.4M | Reduce -1.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.51% | 43,598 | $16.7M | Reduce -16.8% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.45% | 186,626 | $14.8M | Reduce -5.0% |
| QUAL iShares MSCI USA Quality Fac | 0.45% | 82,014 | $14.7M | Add +3.2% |
| JNK SS SPDR BB High Yield Bond | 0.45% | 149,938 | $14.7M | Add +3.2% |
| DFAC Dimensional US Core Equity 2 | 0.42% | 399,575 | $13.7M | Add +2.0% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.41% | 361,531 | $13.6M | Reduce -0.4% |
| VEA Vanguard Ftse Developed ETF | 0.41% | 253,181 | $13.4M | Reduce -11.8% |
| XLV SS Health Care Select Sector | 0.38% | 81,885 | $12.6M | Add +11.4% |
| XLRE SS Real Estate Select Sector | 0.37% | 274,683 | $12.3M | Add +54.1% |
| DFSB Dim GLB Sustain Fix Inc. ETF | 0.37% | 230,100 | $12.2M | Add +6.5% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.37% | 149,563 | $12.0M | Add +20.4% |
| IWF iShares Russell 1000 Growth | 0.35% | 30,832 | $11.6M | Reduce -30.3% |
| HD Home Depot Inc. | 0.35% | 28,458 | $11.5M | Reduce -3.5% |
| XLC SS Comm Select Sector SPDR | 0.35% | 126,743 | $11.5M | Add +27.3% |
| SPAB SS SPDR P Agg Bond ETF | 0.34% | 429,320 | $11.2M | Add +3.8% |
| SCI Service Corp. International | 0.34% | 140,483 | $11.1M | No change |
| META Meta Platforms Inc. Class A | 0.34% | 19,366 | $11.1M | Reduce -1.9% |
| SPSK SP Funds Dow Jones Global Su | 0.33% | 580,425 | $10.7M | Add +5640.0% |
| SCHG Schwab US Large-Cap Growth | 0.32% | 101,092 | $10.5M | Add +2.4% |
| GOOGL Alphabet Inc. Class A | 0.32% | 62,554 | $10.4M | Reduce -7.3% |
| EFG iShares MSCI Eafe Growth ETF | 0.32% | 96,287 | $10.4M | Reduce -23.0% |
| HYD Vaneck High Yield Muni ETF | 0.32% | 195,139 | $10.4M | Add +1.3% |
| XLF SS Financial Select Sector | 0.31% | 227,057 | $10.3M | Add +45.1% |
| FLOT iShares Floating Rate Bond E | 0.31% | 199,131 | $10.2M | Add +6.6% |
| DFLV Dim US Large Cap Value ETF | 0.31% | 329,555 | $10.2M | Add +13.1% |
| SO The Southern Co. | 0.30% | 110,985 | $10.0M | Reduce -14.0% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.30% | 199,141 | $9.9M | Reduce -8.2% |
| AVUV Avantis US Small Cap Value | 0.29% | 99,588 | $9.6M | Add +3.2% |
| DUHP Dimensional US High Profi Et | 0.29% | 278,576 | $9.5M | Add +1.7% |
| FMB First Trust Managed Municipa | 0.29% | 181,743 | $9.4M | Reduce -3.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.28% | 157,430 | $9.1M | Add +12.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.28% | 19,654 | $9.0M | Add +0.5% |
| XOM Exxon Mobil Corp. | 0.26% | 73,272 | $8.6M | Add +1.8% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.26% | 164,803 | $8.4M | Reduce -18.6% |
| FTSL First Trust Senior Loan ETF | 0.25% | 178,647 | $8.2M | Add +0.4% |
| DLN Wisdomtree US Largecap Divid | 0.25% | 104,085 | $8.2M | Add +19.9% |
| MUB iShares National Muni Bond E | 0.25% | 75,219 | $8.2M | Add +30.4% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.25% | 133,166 | $8.1M | Add +2.1% |
| EFV iShares MSCI Eafe Value ETF | 0.25% | 141,168 | $8.1M | Add +41.1% |
| BSV Vanguard Short-Term Bond ETF | 0.24% | 101,631 | $8.0M | Reduce -4.2% |
| LLY Eli Lilly & Co. | 0.24% | 9,006 | $8.0M | Add +7.6% |
| SHW The Sherwin-Williams Co. | 0.23% | 20,106 | $7.7M | Add +0.4% |
| AVGO Broadcom Inc. | 0.23% | 44,259 | $7.6M | Add +17.6% |
| WMT Walmart Inc. | 0.23% | 94,331 | $7.6M | Add +10.6% |
| MLPA Global X MLP ETF | 0.23% | 156,668 | $7.5M | Add +1.6% |
| USFR Wisdomtree Floating Rate Tre | 0.23% | 148,178 | $7.4M | Add +1.6% |
| SDVY First Trust Smid Cap Rising | 0.23% | 204,513 | $7.4M | Add +1.9% |
| IJR iShares Core S&P Small-Cap E | 0.23% | 63,165 | $7.4M | Reduce -12.5% |
| SOXX iShares Semiconductor ETF | 0.22% | 31,679 | $7.3M | Add +2037.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.22% | 27,098 | $7.2M | Reduce -11.1% |
| FDVV Fidelity High Dividend ETF | 0.21% | 138,225 | $7.0M | Add +19.6% |
| DFAT Dimensional US Target Value | 0.21% | 125,371 | $7.0M | Add +1.9% |
| BNDX Vanguard Total Intl Bond ETF | 0.21% | 137,908 | $6.9M | Add +14.4% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.21% | 222,911 | $6.9M | Reduce -16.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.21% | 11,814 | $6.8M | Reduce -11.1% |
| PG The Procter & Gamble Co. | 0.20% | 38,621 | $6.7M | Reduce -2.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.20% | 79,642 | $6.4M | Add +118.2% |
| IYW iShares Ustechnology ETF | 0.19% | 42,044 | $6.4M | Add +30.1% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.19% | 137,991 | $6.3M | Add +0.2% |
| ABBV Abbvie Inc. | 0.19% | 31,466 | $6.2M | Reduce -4.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.19% | 27,901 | $6.2M | Add +22.9% |
| XLY SS Consumer Disc Select Sect | 0.19% | 30,619 | $6.1M | Add +44.8% |
| PGX Invesco Preferred ETF | 0.19% | 495,880 | $6.1M | Add +2.5% |
| JPM JPMorgan Chase & Co. | 0.18% | 28,722 | $6.1M | Reduce -9.2% |
| PULS Pgim Ultra Short Bond ETF | 0.18% | 121,476 | $6.0M | Add +9.1% |
| GLD SPDR Gold Shares | 0.18% | 24,690 | $6.0M | Add +24.5% |
| DEHP Dimensional Emrg MRK Hi Prof | 0.18% | 221,638 | $6.0M | Add +7.6% |
| CVX Chevron Corp. | 0.18% | 40,373 | $5.9M | Add +16.1% |
| NEE Nextera Energy Inc. | 0.18% | 70,109 | $5.9M | Add +19.0% |
| SPHQ Invesco S&P 500 Quality ETF | 0.18% | 87,652 | $5.9M | Reduce -5.4% |
| IVW iShares S&P 500 Growth ETF | 0.18% | 61,546 | $5.9M | Reduce -2.8% |
Portfolio Sells Q2 2024 → Q3 2024
| QQQ Invesco QQQ Trust Series 1 | Sold out | 0.00% | −1.47 |
| DFAX Dimensional World Ex US Core | Reduce -23.5% | 2.94% | −0.93 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -38.7% | 0.74% | −0.48 |
| IVV iShares Core S&P 500 ETF | Reduce -17.6% | 0.97% | −0.22 |
| AJAN In Eq DF PR ETF 2Y JAN28-Usd | Reduce -92.6% | 0.02% | −0.21 |
| IWF iShares Russell 1000 Growth | Reduce -30.3% | 0.35% | −0.17 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Reduce -9.3% | 1.54% | −0.16 |
| IEF iShares 7-10 Year Treasury B | Sold out | 0.00% | −0.16 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -12.1% | 0.71% | −0.15 |
| ICSH iShares Ultra Short Duration | Reduce -85.3% | 0.02% | −0.14 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -16.4% | 0.58% | −0.14 |
| HLAL Wahed Ftse USA Shariah ETF | Reduce -43.8% | 0.16% | −0.14 |
| JANT Allianzim US Eq BFFR10 JN-US | Reduce -73.7% | 0.05% | −0.14 |
| IWD iShares Russell 1000 Value E | Reduce -64.4% | 0.07% | −0.13 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -16.8% | 0.51% | −0.13 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Sold out | 0.00% | −0.12 |
| AMZN Amazon.com Inc. | Reduce -6.0% | 0.58% | −0.10 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -23.0% | 0.32% | −0.10 |
| RDVY First Trust Rising Dividend | Reduce -36.7% | 0.15% | −0.09 |
| GOOGL Alphabet Inc. Class A | Reduce -7.3% | 0.32% | −0.08 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -13.3% | 0.57% | −0.08 |
| SGOV iShares 0-3 Month Treasury B | Reduce -4.3% | 0.63% | −0.07 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -18.6% | 0.26% | −0.07 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -59.0% | 0.05% | −0.07 |
| JANW Alianzim US Eq BFR20 Jan-Usd | Sold out | 0.00% | −0.07 |
| FENY Fidelity MSCI Energy Index | Reduce -80.5% | 0.01% | −0.06 |
| KJAN Innovator U.S. Small Cap Pow | Reduce -78.0% | 0.02% | −0.06 |
| MDY State Street SPDR S&P Midcap | Reduce -53.3% | 0.05% | −0.06 |
| FLRN SS SPDR BB Ig Float RT ETF | Reduce -16.5% | 0.21% | −0.06 |
| TOTL SS Doubleline TR Tact ETF | Sold out | 0.00% | −0.06 |
| MBB iShares MBS ETF | Reduce -44.0% | 0.07% | −0.05 |
| VEA Vanguard Ftse Developed ETF | Reduce -11.8% | 0.41% | −0.05 |
| SYY Sysco Corp. | Reduce -86.2% | 0.01% | −0.05 |
| TFLO iShares Treasury Floating Ra | Reduce -60.7% | 0.03% | −0.05 |
| NJAN Innovator Growth 100 Power B | Reduce -78.5% | 0.01% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -12.8% | 0.15% | −0.05 |
| IEMG iShares Core MSCI Emerging | Reduce -51.5% | 0.04% | −0.04 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -5.0% | 0.45% | −0.04 |
| VXUS Vanguard Total Intl Stock | Sold out | 0.00% | −0.04 |
| VOO Vanguard S&P 500 ETF | Reduce -3.2% | 0.90% | −0.04 |
| PNOV Innovator U.S. Equity Power | Reduce -29.4% | 0.09% | −0.04 |
| PANW Palo Alto Networks Inc. | Reduce -31.1% | 0.08% | −0.04 |
| TLT iShares 20+ Year Treasury BD | Reduce -24.2% | 0.12% | −0.04 |
| SPSB SS SPDR P St C Corp. ETF | Reduce -14.2% | 0.18% | −0.04 |
| GOOG Alphabet Inc. Class C | Reduce -8.7% | 0.14% | −0.04 |
| VIG Vanguard Dividend Apprec ETF | Reduce -26.4% | 0.11% | −0.04 |
| ESGU iShares ESG Aware MSCI USA | Reduce -22.6% | 0.13% | −0.04 |
| HEFA Isha Curr Hedged MSCI Eafe | Reduce -12.7% | 0.16% | −0.04 |
| VLO Valero Energy Corp. | Sold out | 0.00% | −0.03 |
| LNG Cheniere Energy Inc. | Reduce -78.3% | 0.01% | −0.03 |
Portfolio Buys Q2 2024 → Q3 2024
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +49.4% | 4.07% | +1.31 |
| PRF Invesco Rafi US 1000 ETF | Add +7.3% | 7.40% | +0.51 |
| FBND Fidelity Total Bond ETF | Add +9.6% | 5.76% | +0.35 |
| SPSK SP Funds Dow Jones Global Su | Add +5640.0% | 0.33% | +0.32 |
| SOXX iShares Semiconductor ETF | Add +2037.6% | 0.22% | +0.21 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +8.0% | 2.73% | +0.19 |
| QQQM Invesco Nasdaq 100 ETF | Add +15.0% | 2.16% | +0.19 |
| BND Vanguard Total Bond Market | Add +5.7% | 6.20% | +0.18 |
| XLRE SS Real Estate Select Sector | Add +54.1% | 0.37% | +0.15 |
| ZJUL Innovator Edp ETF 1 YR July | New | 0.13% | +0.13 |
| AJUL Invtr Eq DP ETF-2Y-JULY28-Ui | New | 0.12% | +0.12 |
| SCHD Schwab US DVD Equity ETF | Add +20.9% | 0.62% | +0.12 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +118.2% | 0.20% | +0.11 |
| XSMO Invesco S&P Smallcap Momentu | New | 0.11% | +0.11 |
| JULT All US Equ BUF10 Jul ETF-Usd | New | 0.11% | +0.11 |
| XLF SS Financial Select Sector | Add +45.1% | 0.31% | +0.10 |
| SPUS SP Funds S&P Sharia Indu Exc | New | 0.10% | +0.10 |
| RSSB RTRN Stack GLBL STK & BD ETF | New | 0.10% | +0.10 |
| FIX Comfort Systems USA Inc. | New | 0.08% | +0.08 |
| EFV iShares MSCI Eafe Value ETF | Add +41.1% | 0.25% | +0.07 |
| PH Parker Hannifin Corp. | Add +105.7% | 0.13% | +0.07 |
| PGR Progressive Corp. | Add +251.5% | 0.10% | +0.07 |
| MOH Molina Healthcare Inc. | New | 0.07% | +0.07 |
| EXP Eagle Materials Inc. | New | 0.07% | +0.07 |
| XLC SS Comm Select Sector SPDR | Add +27.3% | 0.35% | +0.07 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +14.8% | 0.67% | +0.07 |
| KJUL Innovator U.S. Small Cap Pow | New | 0.07% | +0.07 |
| EME Emcor Group Inc. | New | 0.07% | +0.07 |
| KNSL Kinsale Capital Group Inc. | New | 0.07% | +0.07 |
| BOND PIMCO Active Bond Exchange-T | Add +9.5% | 1.13% | +0.07 |
| XLP SS Consumer Staples Sel Sect | Add +159.1% | 0.11% | +0.07 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +137.5% | 0.11% | +0.06 |
| UMMA Wahed Dow Jones Islamic WRLD | Add +195.3% | 0.10% | +0.06 |
| XLY SS Consumer Disc Select Sect | Add +44.8% | 0.19% | +0.06 |
| IBM Intl Business Machines Corp. | Add +22.9% | 0.19% | +0.06 |
| SPRE SP/F S&P Global REIT Sharia | New | 0.06% | +0.06 |
| NJUL Innovator Growth 100 Power B | New | 0.06% | +0.06 |
| NVDA Nvidia Corp. | Add +18.3% | 0.68% | +0.06 |
| BKNG Booking Holdings Inc. | Add +176.4% | 0.09% | +0.05 |
| XLI SS Industrial Select Sector | Add +6.6% | 0.55% | +0.05 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +20.4% | 0.37% | +0.05 |
| SPWO SP Funds S&P World Ex-US ETF | New | 0.05% | +0.05 |
| VNQ Vanguard Real Estate ETF | Add +72.9% | 0.11% | +0.05 |
| SPTE SP Funds S&P Global Tech ETF | New | 0.05% | +0.05 |
| DIVI Franklin International Core | New | 0.05% | +0.05 |
| MUB iShares National Muni Bond E | Add +30.4% | 0.25% | +0.05 |
| MA Mastercard Inc. Class A | Add +29.8% | 0.18% | +0.05 |
| NEE Nextera Energy Inc. | Add +19.0% | 0.18% | +0.04 |
| GLD SPDR Gold Shares | Add +24.5% | 0.18% | +0.04 |
| WMT Walmart Inc. | Add +10.6% | 0.23% | +0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,102 | $6.4B | BLUX, BDBT, BINT, BLUC, BVAL |
| Q1 2026 | 1,036 | $5.4B | BDBT, BLUX, BINT, BLUC, BVAL |
| Q4 2025 | 977 | $5.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q3 2025 | 947 | $4.8B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q2 2025 | 917 | $4.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q1 2025 | 849 | $3.7B | PRF, SPYG, BND, FBND, DFAX |
| Q4 2024 | 758 | $3.5B | PRF, SPYG, BND, FBND, SPTM |
| Q3 2024 | 732 | $3.3B | PRF, SPYG, BND, FBND, SPTM |
| Q2 2024 | 699 | $3.1B | SPYG, PRF, BND, FBND, DFAX |
| Q1 2024 | 711 | $2.9B | PRF, SPYG, BND, FBND, DFAX |