RFG Advisory, LLC

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 6, 2025), RFG Advisory, LLC reported 947 stock positions worth $4.8 billion. Its top holding was Bluemonte DYN Total Mark ETF (BLUX) at 7.5% of the portfolio, followed by Bluemonte Core Bond ETF (BDBT, 7.1%) and Bluemonte Global Equity ETF (BINT, 5.0%). Compared with Q2 2025, it opened 114 new positions, sold out of 84, added to 404 and reduced 401. The biggest buy was Bluemonte Core Bond ETF (BDBT, shares +30%) and the biggest sale Vanguard Total Bond Market (BND, shares −38%).

Most Recent 13F
Q2 2026
Location
BIRMINGHAM, AL
CIK
0001633387
Portfolio Value
$4.8B (Q3 2025)
SEC Filing
0001633387-25-000006 ↗ filed Nov 6, 2025

Holdings Value

0$2.0B$4.0B$6.0B$8.0B Q1 2024: $2.9B Q1 2024 Q2 2024: $3.1B Q2 2024 Q3 2024: $3.3B Q3 2024 Q4 2024: $3.5B Q4 2024 Q1 2025: $3.7B Q1 2025 Q2 2025: $4.3B Q2 2025 Q3 2025: $4.8B $4.8B Q3 2025 Q4 2025: $5.3B Q4 2025 Q1 2026: $5.4B Q1 2026 Q2 2026: $6.4B Q2 2026

Holdings 947 stocks · $4.8B

BLUX Bluemonte DYN Total Mark ETF filed as EXCHANGE TRADED CONCEPTS TRU 7.47% 13,083,139 $361.1M Add +21.3%
BDBT Bluemonte Core Bond ETF filed as EXCHANGE TRADED CONCEPTS TRU 7.14% 13,528,281 $345.1M Add +29.5%
BINT Bluemonte Global Equity ETF filed as EXCHANGE TRADED CONCEPTS TRU 4.99% 8,796,275 $241.0M Add +21.5%
BLUC Bluemonte Large Cap Core ETF filed as EXCHANGE TRADED CONCEPTS TRU 4.54% 7,830,988 $219.7M Add +19.4%
BLGR Bluemonte Large Cap Grow ETF filed as EXCHANGE TRADED CONCEPTS TRU 3.81% 6,425,743 $184.2M Add +18.6%
BVAL Bluemonte Large Cap Valu ETF filed as EXCHANGE TRADED CONCEPTS TRU 3.71% 6,615,045 $179.5M Add +22.7%
BLTD Bluemonte Long Term Bond ETF filed as EXCHANGE TRADED CONCEPTS TRU 2.49% 4,653,808 $120.3M Add +32.0%
BLST Bluemonte Short Term BND ETF filed as EXCHANGE TRADED CONCEPTS TRU 2.44% 4,674,960 $118.2M Add +34.8%
BLUI Bluemonte Divrsified Inc. ETF filed as EXCHANGE TRADED CONCEPTS TRU 1.73% 3,287,646 $83.5M Add +40.3%
SPYG SS SPDR P S&P 500 Growth ETF 1.37% 633,446 $66.2M Reduce -23.6%
PRF Invesco Rafi US 1000 ETF 1.31% 1,395,529 $63.1M Reduce -26.1%
AAPL Apple Inc. 1.04% 196,937 $50.1M Reduce -8.4%
FBND Fidelity Total Bond ETF 0.99% 1,035,852 $47.9M Reduce -21.1%
NVDA Nvidia Corp. 0.96% 249,399 $46.5M Reduce -7.0%
BND Vanguard Total Bond Market 0.93% 607,303 $45.2M Reduce -37.9%
BIL SS SPDR BB 1-3M T-Bill ETF 0.76% 400,339 $36.7M Reduce -27.6%
QQQ Invesco QQQ Trust Series 1 0.74% 59,676 $35.8M Add +3.6%
SGOV iShares 0-3 Month Treasury B 0.68% 325,910 $32.8M Reduce -12.9%
DFAX Dimensional World Ex US Core 0.67% 1,036,612 $32.5M Reduce -29.8%
MSFT Microsoft Corp. 0.67% 62,674 $32.5M Add +4.3%
XLK SS Technology Select Sector 0.66% 112,769 $31.8M Reduce -10.7%
SPTM SS SPDR P S&P 1500 Comp ETF 0.62% 368,686 $29.7M Reduce -21.6%
VUG Vanguard Mrngstar GR ETF-Sui 0.61% 61,158 $29.3M Add +44.9%
SCI Service Corp. International 0.60% 351,275 $29.2M Add +296.9%
QQQM Invesco Nasdaq 100 ETF 0.59% 116,234 $28.7M Reduce -4.2%
SPYM Ste STR SPDR PT S&P 500 ETF 0.57% 352,116 $27.6M Reduce -12.2%
IDMO Invesco S&P International DE 0.55% 494,956 $26.7M Add +3550.9%
BUFR FT Vest Lad Buffervetf-Usd I 0.55% 788,325 $26.3M Reduce -22.5%
AMZN Amazon.com Inc. 0.53% 116,486 $25.6M Reduce -4.6%
VOO Vanguard S&P 500 ETF 0.52% 40,941 $25.1M Add +3.8%
SPMD SS SPDR P S&P 400 Midcap ETF 0.48% 408,146 $23.3M Reduce -29.2%
SPTL SS SPDR PF LNG TRM TSY E-Usd 0.46% 822,763 $22.2M Reduce -23.7%
DFGP Dimensional GLBL Core PL Fix 0.46% 398,471 $22.1M Add +0.7%
META Meta Platforms Inc. Class A 0.40% 26,471 $19.4M Add +7.1%
VTV Vanguard Mrngstr Val ETF-Aui 0.40% 103,737 $19.3M Reduce -7.4%
SCHD Schwab US DVD Equity ETF 0.40% 704,778 $19.2M Reduce -18.9%
IVV iShares Core S&P 500 ETF 0.38% 27,706 $18.5M Reduce -12.0%
HD Home Depot Inc. 0.38% 45,616 $18.5M Reduce -5.8%
SPSK SP Funds Dow Jones Global Su 0.37% 967,424 $17.9M Add +79.3%
SPDW Ste STR SPDR PT DW Eu ETF 0.37% 417,705 $17.9M Add +12.9%
VEA Vanguard Ftse Developed ETF 0.35% 282,860 $16.9M Add +3.2%
GOOGL Alphabet Inc. Class A 0.35% 69,035 $16.8M Reduce -6.2%
PVAL Putnam Focused LRG Cap Value 0.34% 388,065 $16.6M Add +38.2%
BOND PIMCO Active Bond Exchange-T 0.34% 176,709 $16.5M Reduce -15.6%
GSLC Goldman Activebeta US LC ETF 0.33% 124,075 $16.2M Add +7.1%
DIHP Dimensional International Hi 0.33% 524,669 $15.9M Reduce -0.5%
IWF iShares Russell 1000 Growth 0.32% 33,366 $15.6M Add +3.7%
SPMO Invesco S&P 500 Momentum ETF 0.32% 126,354 $15.3M Add +642.2%
DXUV Dimensional US Vtor Eqty ETF 0.31% 253,333 $14.8M Add +0.7%
VCSH Vanguard S/T Corp. Bond ETF 0.30% 181,172 $14.5M Reduce -16.3%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.30% 243,705 $14.4M Add +85.6%
FLOT iShares Floating Rate Bond E 0.29% 276,921 $14.1M Reduce -0.1%
FBCG Fidelity Blue Chip Grow ETF 0.29% 262,089 $14.1M Add +9.2%
XLC SS Comm Select Sector SPDR 0.29% 117,545 $13.9M Add +14.2%
DGCB Dimensional Global Credit 0.28% 247,902 $13.7M Add +0.5%
VTI VG Morningstar TS MKT ETF-US 0.28% 41,793 $13.7M Reduce -2.9%
JAAA Janus Henderson Aaa Clo ETF 0.28% 268,324 $13.6M Reduce -31.7%
SPEM State Street SP PTF Em ETF 0.28% 290,015 $13.6M Add +101.2%
FLMI Franklin Dynamic Municipal B 0.28% 547,366 $13.6M Reduce -1.4%
DUHP Dimensional US High Profi Et 0.26% 334,823 $12.6M Add +0.7%
SPAB SS SPDR P Agg Bond ETF 0.26% 484,127 $12.5M Reduce -0.2%
SPSB SS SPDR P St C Corp. ETF 0.25% 405,146 $12.3M Add +1.9%
SO The Southern Co. 0.24% 124,536 $11.8M Add +2.5%
NFLX Netflix Inc. 0.24% 9,824 $11.8M Add +28.1%
AVGO Broadcom Inc. 0.24% 35,672 $11.8M Reduce -19.1%
BSV Vanguard Short-Term Bond ETF 0.24% 148,681 $11.7M Reduce -16.5%
FLRN SS SPDR BB Ig Float RT ETF 0.24% 377,421 $11.6M Reduce -3.0%
SDVY First Trust Smid Cap Rising 0.24% 306,336 $11.6M Reduce -14.5%
SPHQ Invesco S&P 500 Quality ETF 0.24% 158,195 $11.6M Add +175.6%
FFSM Fidelity FNDM SM Mid Cap ETF 0.24% 391,942 $11.4M Add +12.2%
BRK.B Berkshire Hathaway Inc. Class B 0.24% 22,706 $11.4M Reduce -5.4%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.23% 138,581 $11.3M Add +4.8%
SIXJ Allian US Equ 6 Mon BU10-Usd 0.23% 333,638 $11.1M Add +5.4%
SPYV SS SPDR P S&P 500 Value ETF 0.23% 200,153 $11.1M Add +179.0%
SIXO Allian US Equ 6 Mon BU10-Usd 0.23% 323,700 $11.0M Add +6.7%
DFSV Dimensional US Small Cap Val 0.23% 342,589 $10.9M Add +3.7%
AGG iShares Core U.S. Aggregate 0.22% 107,857 $10.8M Add +33.8%
QUAL iShares MSCI USA Quality Fac 0.22% 55,374 $10.8M Reduce -3.8%
DFLV Dim US Large Cap Value ETF 0.22% 320,828 $10.6M Add +1.3%
VWO Vanguard Ftse Emerging Marke 0.21% 191,300 $10.4M Add +77.7%
IJR iShares Core S&P Small-Cap E 0.21% 87,068 $10.3M Add +27.9%
MSTR Strategy Inc. 0.21% 31,809 $10.2M Add +4885.7%
WMT Walmart Inc. 0.21% 98,216 $10.1M Reduce -12.1%
JPM JPMorgan Chase & Co. 0.21% 31,870 $10.1M Reduce -7.2%
FENI Fidelity Enhanced Intl ETF 0.21% 283,403 $10.0M Add +13.6%
XETYX Eaton Vance Tax-MGD Div Eqty 0.20% 615,175 $9.8M Reduce -33.8%
SPWO SP Funds S&P World Ex-US ETF 0.20% 364,359 $9.7M Add +91.8%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.20% 31,793 $9.5M Add +15.3%
LLY Eli Lilly & Co. 0.20% 12,378 $9.4M Add +6.5%
SHV iShares 0-1 Year Treasury Bo 0.19% 85,149 $9.4M Reduce -42.1%
FDL First Trust Morn DVD Lead Inc. 0.19% 213,904 $9.3M Add +31.9%
DLN Wisdomtree US Largecap Divid 0.19% 105,370 $9.2M Add +17.7%
BNDX Vanguard Total Intl Bond ETF 0.19% 183,756 $9.1M Reduce -3.8%
ABBV Abbvie Inc. 0.19% 39,110 $9.1M Reduce -4.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.19% 31,739 $9.0M Add +52.5%
SCHF Schwab Intl Equity ETF 0.18% 379,089 $8.8M Add +266.2%
DEHP Dimensional Emrg MRK Hi Prof 0.18% 288,260 $8.8M Add +0.1%
TSLA Tesla Inc. 0.18% 19,209 $8.5M Add +21.7%
COST Costco Wholesale Corp. 0.18% 9,212 $8.5M Add +10.9%
GOOG Alphabet Inc. Class C 0.17% 34,608 $8.4M Add +2.1%

Show all 947 holdings

Other holdings (3): bonds, preferreds, convertibles and warrants · $1.7M (not counted above)
SecurityClassShares / PrincipalValueChange
ALBEMARLE CORP (ALB 7.25 03/01/27) 7.25% DEP SHS A 29,450$1.1MAdd +1.6%
RINGCENTRAL INC (RNG 0 03/15/26) NOTE 3/1 · principal 390,000$379KNo change
PEBBLEBROOK HOTEL TRUST (PEB 6.375 PERP E) 6.375 PFD SER E 10,045$203KAdd +0.2%

Total filed on the 13F, all lines: $4.8B.

Portfolio Sells Q2 2025 → Q3 2025

BND Vanguard Total Bond Market Reduce -37.9% 0.93% −0.76
PRF Invesco Rafi US 1000 ETF Reduce -26.1% 1.31% −0.57
SPYG SS SPDR P S&P 500 Growth ETF Reduce -23.6% 1.37% −0.49
BIL SS SPDR BB 1-3M T-Bill ETF Reduce -27.6% 0.76% −0.43
FBND Fidelity Total Bond ETF Reduce -21.1% 0.99% −0.42
DFAX Dimensional World Ex US Core Reduce -29.8% 0.67% −0.35
IAUM iShares Gold Trust Micro Reduce -72.3% 0.10% −0.26
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -29.2% 0.48% −0.25
BUFR FT Vest Lad Buffervetf-Usd I Reduce -22.5% 0.55% −0.22
SPTL SS SPDR PF LNG TRM TSY E-Usd Reduce -23.7% 0.46% −0.22
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -21.6% 0.62% −0.21
SGOV iShares 0-3 Month Treasury B Reduce -12.9% 0.68% −0.21
SLV iShares Silver Trust Reduce -95.1% 0.01% −0.21
SHV iShares 0-1 Year Treasury Bo Reduce -42.1% 0.19% −0.19
JAAA Janus Henderson Aaa Clo ETF Reduce -31.7% 0.28% −0.19
UNH Unitedhealth Group Inc. Reduce -76.8% 0.05% −0.16
EFG iShares MSCI Eafe Growth ETF Reduce -72.1% 0.05% −0.14
SCHD Schwab US DVD Equity ETF Reduce -18.9% 0.40% −0.14
XETYX Eaton Vance Tax-MGD Div Eqty Reduce -33.8% 0.20% −0.14
XLV SS Health Care Select Sector Reduce -63.0% 0.07% −0.13
COWZ Pacer US Cash Cows 100 ETF Reduce -84.5% 0.02% −0.13
IUSB Ishr CR Unvrse Usd BD ETF-Ui Reduce -46.6% 0.11% −0.12
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -12.2% 0.57% −0.11
BOND PIMCO Active Bond Exchange-T Reduce -15.6% 0.34% −0.11
VCSH Vanguard S/T Corp. Bond ETF Reduce -16.3% 0.30% −0.10
AMZN Amazon.com Inc. Reduce -4.6% 0.53% −0.10
XLK SS Technology Select Sector Reduce -10.7% 0.66% −0.09
SCHG Schwab US Large-Cap Growth Reduce -32.7% 0.17% −0.09
BSV Vanguard Short-Term Bond ETF Reduce -16.5% 0.24% −0.09
IVV iShares Core S&P 500 ETF Reduce -12.0% 0.38% −0.08
IGOV iShares International Treasu Reduce -47.6% 0.06% −0.07
BWX SS SPDR BB Intl Treasury BD Reduce -48.6% 0.06% −0.07
CVX Chevron Corp. Reduce -40.2% 0.09% −0.07
KNG FT Vest S&P 500 DVD Arst TRG Reduce -37.4% 0.08% −0.07
C Citigroup Inc. Reduce -66.1% 0.04% −0.07
IEFA iShares Core MSCI Eafe ETF Reduce -53.9% 0.05% −0.07
VTV Vanguard Mrngstr Val ETF-Aui Reduce -7.4% 0.40% −0.07
DCRE DBL Comm Real Est Debt Sold out 0.00% −0.06
STIP iShares 0-5 Year Tips Bond E Reduce -80.9% 0.01% −0.06
CSCO Cisco Systems Inc. Reduce -25.1% 0.11% −0.06
QCOM Qualcomm Inc. Reduce -39.5% 0.07% −0.06
AMTM Amentum Holdings Inc. Sold out 0.00% −0.06
FPEI First Trust Institutional PR Reduce -77.7% 0.01% −0.06
SDVY First Trust Smid Cap Rising Reduce -14.5% 0.24% −0.06
VFLO Victoryshares Free Cash Flow Sold out 0.00% −0.06
NOW ServiceNow Inc. Reduce -31.7% 0.06% −0.05
CQQQ Invesco China Technology ETF Sold out 0.00% −0.05
QQQM Invesco Nasdaq 100 ETF Reduce -4.2% 0.59% −0.05
MELI MercadoLibre Inc. Reduce -44.0% 0.04% −0.05
APO Apollo Global Management Inc. Sold out 0.00% −0.05

Portfolio Buys Q2 2025 → Q3 2025

BDBT Bluemonte Core Bond ETF Add +29.5% 7.14% +0.94
BLUX Bluemonte DYN Total Mark ETF Add +21.3% 7.47% +0.90
BINT Bluemonte Global Equity ETF Add +21.5% 4.99% +0.58
IDMO Invesco S&P International DE Add +3550.9% 0.55% +0.54
BLUC Bluemonte Large Cap Core ETF Add +19.4% 4.54% +0.53
BLGR Bluemonte Large Cap Grow ETF Add +18.6% 3.81% +0.47
BVAL Bluemonte Large Cap Valu ETF Add +22.7% 3.71% +0.45
SCI Service Corp. International Add +296.9% 0.60% +0.44
BLST Bluemonte Short Term BND ETF Add +34.8% 2.44% +0.40
BLTD Bluemonte Long Term Bond ETF Add +32.0% 2.49% +0.39
BLUI Bluemonte Divrsified Inc. ETF Add +40.3% 1.73% +0.34
SPMO Invesco S&P 500 Momentum ETF Add +642.2% 0.32% +0.27
MSTR Strategy Inc. Add +4885.7% 0.21% +0.21
VUG Vanguard Mrngstar GR ETF-Sui Add +44.9% 0.61% +0.17
SPHQ Invesco S&P 500 Quality ETF Add +175.6% 0.24% +0.14
SPYV SS SPDR P S&P 500 Value ETF Add +179.0% 0.23% +0.14
SPSK SP Funds Dow Jones Global Su Add +79.3% 0.37% +0.14
SPEM State Street SP PTF Em ETF Add +101.2% 0.28% +0.14
NJUL Innovator Growth 100 Power B New 0.13% +0.13
COWG Pacer US LRG Cap Cows GR LD New 0.13% +0.13
DYNF Ishrs US E F R A ETF-Usd Inc. Add +85.6% 0.30% +0.13
SCHF Schwab Intl Equity ETF Add +266.2% 0.18% +0.13
XT Ishar Fture Exp Tech ETF-Usd Add +2492.6% 0.12% +0.12
SPMB SS SPDR P Mort Back Bond ETF Add +753.6% 0.13% +0.11
XLU St Sr Utl SL SE SPDR ETF-Usd Add +301.6% 0.15% +0.11
WBD Warner Bros Discovery Inc. Add +313.8% 0.11% +0.09
PYLD PIMCO Multisector Bond Actv Add +220.0% 0.14% +0.09
SPWO SP Funds S&P World Ex-US ETF Add +91.8% 0.20% +0.09
VWO Vanguard Ftse Emerging Marke Add +77.7% 0.21% +0.09
IGIB iShares 5-10Y Inv Grade Corp. New 0.09% +0.09
IWD iShares Russell 1000 Value E Add +762.1% 0.10% +0.09
XSMO Invesco S&P Smallcap Momentu Add +251.3% 0.12% +0.08
PVAL Putnam Focused LRG Cap Value Add +38.2% 0.34% +0.08
CGBL Cap Group Core Balanced Add +135.9% 0.14% +0.07
SMLR Semler Scientific Inc. New 0.07% +0.07
XMMO Invesco S&P Midcap Momentum Add +918.3% 0.08% +0.07
XMHQ Invesco S&P Midcap Qual ETF New 0.07% +0.07
KOMP SS SPDR S&P Kensho Ne Comp New 0.07% +0.07
VONV Vanguard Russell 1000 Value Add +121.2% 0.13% +0.06
TSLA Tesla Inc. Add +21.7% 0.18% +0.06
BCD Abrdn Bloomberg All Commodit New 0.06% +0.06
VONG Vanguard Russell 1000 Growth Add +55.4% 0.17% +0.06
CRWV Coreweave Inc. Class A New 0.05% +0.05
IAGG iShares Intl Aggregate Bond Add +191.5% 0.08% +0.05
NEM Newmont Corp. Add +82.4% 0.08% +0.05
SCHM Schwab US Mid Cap ETF Add +350.4% 0.06% +0.05
LQD Ishr Ibx Usd Invgd CB ETF-Ui Add +181.0% 0.08% +0.05
VXUS Vanguard Total Intl Stock Add +798.7% 0.05% +0.04
CDE Coeur Mining Inc. New 0.04% +0.04
ETHA iShares Ethereum Trust ETF Add +103.5% 0.06% +0.04

Notes & Other Activity Q2 2025 → Q3 2025

ALBEMARLE CORP (ALB 7.25 03/01/27) 7.25% DEP SHS A Add +1.6% 29,450 $1.1M
PEBBLEBROOK HOTEL TRUST (PEB 6.375 PERP E) 6.375 PFD SER E Add +0.2% 10,045 $203K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,102$6.4BBLUX, BDBT, BINT, BLUC, BVAL
Q1 2026 1,036$5.4BBDBT, BLUX, BINT, BLUC, BVAL
Q4 2025 977$5.3BBLUX, BDBT, BINT, BLUC, BLGR
Q3 2025 947$4.8BBLUX, BDBT, BINT, BLUC, BLGR
Q2 2025 917$4.3BBLUX, BDBT, BINT, BLUC, BLGR
Q1 2025 849$3.7BPRF, SPYG, BND, FBND, DFAX
Q4 2024 758$3.5BPRF, SPYG, BND, FBND, SPTM
Q3 2024 732$3.3BPRF, SPYG, BND, FBND, SPTM
Q2 2024 699$3.1BSPYG, PRF, BND, FBND, DFAX
Q1 2024 711$2.9BPRF, SPYG, BND, FBND, DFAX