RFG Advisory, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 28, 2025), RFG Advisory, LLC reported 917 stock positions worth $4.3 billion. Its top holding was Bluemonte DYN Total Mark ETF (BLUX) at 6.6% of the portfolio, followed by Bluemonte Core Bond ETF (BDBT, 6.2%) and Bluemonte Global Equity ETF (BINT, 4.4%). Compared with Q1 2025, it opened 134 new positions, sold out of 66, added to 399 and reduced 374. The biggest buy was a new position in Bluemonte DYN Total Mark ETF (BLUX) and the biggest sale Invesco Rafi US 1000 ETF (PRF, shares −72%).

Most Recent 13F
Q2 2026
Location
BIRMINGHAM, AL
CIK
0001633387
Portfolio Value
$4.3B (Q2 2025)
SEC Filing
0001085146-25-004183 ↗ filed Jul 28, 2025

Holdings Value

0$2.0B$4.0B$6.0B$8.0B Q1 2024: $2.9B Q1 2024 Q2 2024: $3.1B Q2 2024 Q3 2024: $3.3B Q3 2024 Q4 2024: $3.5B Q4 2024 Q1 2025: $3.7B Q1 2025 Q2 2025: $4.3B $4.3B Q2 2025 Q3 2025: $4.8B Q3 2025 Q4 2025: $5.3B Q4 2025 Q1 2026: $5.4B Q1 2026 Q2 2026: $6.4B Q2 2026

Holdings 917 stocks · $4.3B

BLUX Bluemonte DYN Total Mark ETF filed as EXCHANGE TRADED CONCEPTS TRU 6.57% 10,788,189 $279.6M New
BDBT Bluemonte Core Bond ETF filed as EXCHANGE TRADED CONCEPTS TRU 6.20% 10,444,888 $263.6M New
BINT Bluemonte Global Equity ETF filed as EXCHANGE TRADED CONCEPTS TRU 4.41% 7,238,440 $187.4M New
BLUC Bluemonte Large Cap Core ETF filed as EXCHANGE TRADED CONCEPTS TRU 4.01% 6,558,640 $170.6M New
BLGR Bluemonte Large Cap Grow ETF filed as EXCHANGE TRADED CONCEPTS TRU 3.34% 5,417,191 $142.2M New
BVAL Bluemonte Large Cap Valu ETF filed as EXCHANGE TRADED CONCEPTS TRU 3.26% 5,390,726 $138.7M New
BLTD Bluemonte Long Term Bond ETF filed as EXCHANGE TRADED CONCEPTS TRU 2.10% 3,524,379 $89.3M New
BLST Bluemonte Short Term BND ETF filed as EXCHANGE TRADED CONCEPTS TRU 2.05% 3,467,335 $87.1M New
PRF Invesco Rafi US 1000 ETF 1.88% 1,887,406 $79.8M Reduce -72.5%
SPYG SS SPDR P S&P 500 Growth ETF 1.86% 829,241 $79.0M Reduce -71.9%
BND Vanguard Total Bond Market 1.69% 978,037 $72.0M Reduce -68.5%
FBND Fidelity Total Bond ETF 1.41% 1,312,340 $60.0M Reduce -72.4%
BLUI Bluemonte Divrsified Inc. ETF filed as EXCHANGE TRADED CONCEPTS TRU 1.39% 2,343,217 $59.0M New
BIL SS SPDR BB 1-3M T-Bill ETF 1.19% 553,363 $50.8M Reduce -5.3%
AAPL Apple Inc. 1.04% 214,907 $44.1M Add +10.7%
DFAX Dimensional World Ex US Core 1.02% 1,477,428 $43.4M Reduce -74.3%
NVDA Nvidia Corp. 1.00% 268,244 $42.4M Reduce -1.3%
SGOV iShares 0-3 Month Treasury B 0.89% 374,371 $37.7M Reduce -1.3%
SPTM SS SPDR P S&P 1500 Comp ETF 0.83% 470,079 $35.2M Reduce -68.3%
BUFR FT Vest Lad Buffervetf-Usd I 0.76% 1,017,113 $32.3M Add +1.3%
XLK SS Technology Select Sector 0.75% 126,253 $32.0M Reduce -14.4%
QQQ Invesco QQQ Trust Series 1 0.75% 57,624 $31.8M Reduce -32.9%
SPMD SS SPDR P S&P 400 Midcap ETF 0.74% 576,157 $31.3M Reduce -69.7%
MSFT Microsoft Corp. 0.70% 60,098 $29.9M Add +2.0%
SPYM Ste STR SPDR PT S&P 500 ETF 0.69% 401,116 $29.2M Reduce -9.5%
SPTL SS SPDR PF LNG TRM TSY E-Usd 0.67% 1,078,211 $28.7M Reduce -58.6%
QQQM Invesco Nasdaq 100 ETF 0.65% 121,386 $27.6M Reduce -70.5%
AMZN Amazon.com Inc. 0.63% 122,147 $26.8M Add +1.0%
SCHD Schwab US DVD Equity ETF 0.54% 868,854 $23.0M Add +8.8%
VOO Vanguard S&P 500 ETF 0.53% 39,431 $22.4M Reduce -3.9%
DFGP Dimensional GLBL Core PL Fix 0.51% 395,882 $21.6M Reduce -2.3%
JAAA Janus Henderson Aaa Clo ETF 0.47% 393,044 $19.9M Reduce -66.2%
VTV Vanguard Mrngstr Val ETF-Aui 0.47% 112,032 $19.8M Add +9.0%
IVV iShares Core S&P 500 ETF 0.46% 31,475 $19.5M Reduce -4.9%
BOND PIMCO Active Bond Exchange-T 0.45% 209,352 $19.3M Reduce -52.4%
VUG Vanguard Mrngstar GR ETF-Sui 0.43% 42,202 $18.5M Reduce -11.3%
META Meta Platforms Inc. Class A 0.43% 24,723 $18.2M Reduce -1.9%
HD Home Depot Inc. 0.42% 48,404 $17.7M Add +68.0%
VCSH Vanguard S/T Corp. Bond ETF 0.40% 216,338 $17.2M Reduce -0.5%
SHV iShares 0-1 Year Treasury Bo 0.38% 147,171 $16.3M Add +864.0%
IAUM iShares Gold Trust Micro 0.37% 476,293 $15.7M Add +72.4%
VEA Vanguard Ftse Developed ETF 0.37% 274,096 $15.6M Reduce -8.7%
DIHP Dimensional International Hi 0.37% 527,283 $15.5M Reduce -1.9%
SPDW Ste STR SPDR PT DW Eu ETF 0.35% 369,949 $15.0M Reduce -11.4%
XETYX Eaton Vance Tax-MGD Div Eqty 0.34% 928,828 $14.4M Reduce -5.3%
FLOT iShares Floating Rate Bond E 0.33% 277,120 $14.1M Reduce -16.3%
GSLC Goldman Activebeta US LC ETF 0.33% 115,855 $14.1M Add +801.3%
BSV Vanguard Short-Term Bond ETF 0.33% 178,103 $14.0M Add +35.2%
IWF iShares Russell 1000 Growth 0.32% 32,165 $13.7M Add +1.8%
DXUV Dimensional US Vtor Eqty ETF 0.32% 251,680 $13.6M Reduce -28.4%
FLMI Franklin Dynamic Municipal B 0.32% 555,398 $13.5M Reduce -0.8%
DGCB Dimensional Global Credit 0.31% 246,559 $13.4M Reduce -4.1%
VTI VG Morningstar TS MKT ETF-US 0.31% 43,051 $13.1M Reduce -38.2%
GOOGL Alphabet Inc. Class A 0.30% 73,598 $13.0M Reduce -2.4%
SDVY First Trust Smid Cap Rising 0.30% 358,188 $12.6M Add +5.1%
SPAB SS SPDR P Agg Bond ETF 0.29% 485,171 $12.4M Add +3.1%
AVGO Broadcom Inc. 0.29% 44,101 $12.2M Reduce -5.7%
SPSB SS SPDR P St C Corp. ETF 0.28% 397,388 $12.0M Add +35.4%
FLRN SS SPDR BB Ig Float RT ETF 0.28% 389,065 $12.0M Add +24.0%
DUHP Dimensional US High Profi Et 0.28% 332,592 $11.8M Reduce -0.8%
BRK.B Berkshire Hathaway Inc. Class B 0.27% 23,992 $11.7M Add +0.6%
FBCG Fidelity Blue Chip Grow ETF 0.27% 239,964 $11.6M New
PVAL Putnam Focused LRG Cap Value 0.27% 280,726 $11.3M New
XLC SS Comm Select Sector SPDR 0.26% 102,917 $11.2M Reduce -31.9%
SO The Southern Co. 0.26% 121,479 $11.2M Add +11.5%
SCHG Schwab US Large-Cap Growth 0.26% 379,914 $11.1M Reduce -7.4%
WMT Walmart Inc. 0.26% 111,712 $10.9M Add +9.4%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.25% 132,246 $10.7M Reduce -20.2%
QUAL iShares MSCI USA Quality Fac 0.25% 57,582 $10.5M Reduce -9.5%
NFLX Netflix Inc. 0.24% 7,670 $10.3M Add +13.9%
SIXJ Allian US Equ 6 Mon BU10-Usd 0.24% 316,552 $10.1M Add +41.8%
SIXO Allian US Equ 6 Mon BU10-Usd 0.24% 303,450 $10.0M Add +55.7%
JPM JPMorgan Chase & Co. 0.23% 34,327 $10.0M Reduce -0.6%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.23% 214,865 $9.9M Reduce -22.1%
SPSK SP Funds Dow Jones Global Su 0.23% 539,483 $9.8M Add +52.8%
DFLV Dim US Large Cap Value ETF 0.23% 316,789 $9.8M Reduce -31.9%
DFSV Dimensional US Small Cap Val 0.23% 330,478 $9.7M Reduce -31.2%
FFSM Fidelity FNDM SM Mid Cap ETF 0.22% 349,227 $9.5M New
BNDX Vanguard Total Intl Bond ETF 0.22% 191,064 $9.5M Reduce -10.8%
SLV iShares Silver Trust 0.22% 283,295 $9.3M Add +138.8%
LLY Eli Lilly & Co. 0.21% 11,622 $9.1M Reduce -2.9%
UNH Unitedhealth Group Inc. 0.21% 28,556 $8.9M Add +442.6%
XLV SS Health Care Select Sector 0.20% 63,934 $8.6M Reduce -6.5%
FENI Fidelity Enhanced Intl ETF 0.20% 249,502 $8.3M New
COST Costco Wholesale Corp. 0.19% 8,305 $8.2M Add +26.0%
EFG iShares MSCI Eafe Growth ETF 0.19% 73,042 $8.2M Reduce -1.6%
DEHP Dimensional Emrg MRK Hi Prof 0.19% 287,928 $8.1M Reduce -1.5%
AGG iShares Core U.S. Aggregate 0.19% 80,637 $8.0M Add +271.7%
XOM Exxon Mobil Corp. 0.19% 73,541 $7.9M Reduce -0.3%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.18% 27,573 $7.6M Reduce -8.4%
ABBV Abbvie Inc. 0.18% 40,824 $7.6M Add +6.2%
IJR iShares Core S&P Small-Cap E 0.17% 68,083 $7.4M Reduce -5.0%
DFGR Dim Global Real Estate ETF 0.17% 276,388 $7.4M Reduce -2.7%
DLN Wisdomtree US Largecap Divid 0.17% 89,522 $7.4M Reduce -25.9%
SCI Service Corp. International 0.17% 88,500 $7.2M Reduce -10.2%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.17% 131,324 $7.2M Add +12.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.17% 11,546 $7.1M Reduce -10.0%
MA Mastercard Inc. Class A 0.17% 12,681 $7.1M Add +6.8%
CSCO Cisco Systems Inc. 0.17% 101,558 $7.0M Add +18.1%
DFAS Dimensional US Small Cap ETF 0.16% 110,008 $7.0M Add +131.1%

Show all 917 holdings

Other holdings (3): bonds, preferreds, convertibles and warrants · $1.5M (not counted above)
SecurityClassShares / PrincipalValueChange
ALBEMARLE CORP (ALB 7.25 03/01/27) 7.25% DEP SHS A 28,994$931KAdd +28.7%
RINGCENTRAL INC (RNG 0 03/15/26) NOTE 3/1 · principal 390,000$375KAdd +5.4%
PEBBLEBROOK HOTEL TRUST (PEB 6.375 PERP E) 6.375 PFD SER E 10,023$176KNew

Total filed on the 13F, all lines: $4.3B.

Portfolio Sells Q1 2025 → Q2 2025

PRF Invesco Rafi US 1000 ETF Reduce -72.5% 1.88% −5.62
SPYG SS SPDR P S&P 500 Growth ETF Reduce -71.9% 1.86% −4.54
BND Vanguard Total Bond Market Reduce -68.5% 1.69% −4.46
FBND Fidelity Total Bond ETF Reduce -72.4% 1.41% −4.45
DFAX Dimensional World Ex US Core Reduce -74.3% 1.02% −3.05
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -68.3% 0.83% −1.90
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -69.7% 0.74% −1.89
QQQM Invesco Nasdaq 100 ETF Reduce -70.5% 0.65% −1.50
SPTL SS SPDR PF LNG TRM TSY E-Usd Reduce -58.6% 0.67% −1.24
JAAA Janus Henderson Aaa Clo ETF Reduce -66.2% 0.47% −1.13
IEF iShares 7-10 Year Treasury B Reduce -95.4% 0.03% −0.66
BOND PIMCO Active Bond Exchange-T Reduce -52.4% 0.45% −0.65
QQQ Invesco QQQ Trust Series 1 Reduce -32.9% 0.75% −0.34
JNK SS SPDR BB High Yield Bond Reduce -73.2% 0.10% −0.33
BIL SS SPDR BB 1-3M T-Bill ETF Reduce -5.3% 1.19% −0.26
COWZ Pacer US Cash Cows 100 ETF Reduce -53.1% 0.15% −0.21
VTI VG Morningstar TS MKT ETF-US Reduce -38.2% 0.31% −0.21
MLPA Global X MLP ETF Reduce -72.4% 0.05% −0.19
SHW The Sherwin-Williams Co. Sold out 0.00% −0.18
XLRE SS Real Estate Select Sector Reduce -74.4% 0.05% −0.17
FTSL First Trust Senior Loan ETF Reduce -66.9% 0.07% −0.17
DXUV Dimensional US Vtor Eqty ETF Reduce -28.4% 0.32% −0.16
DFLV Dim US Large Cap Value ETF Reduce -31.9% 0.23% −0.15
SGOV iShares 0-3 Month Treasury B Reduce -1.3% 0.89% −0.15
DFSV Dimensional US Small Cap Val Reduce -31.2% 0.23% −0.14
XLC SS Comm Select Sector SPDR Reduce -31.9% 0.26% −0.13
FLOT iShares Floating Rate Bond E Reduce -16.3% 0.33% −0.12
PGX Invesco Preferred ETF Reduce -69.4% 0.04% −0.12
IUSB Ishr CR Unvrse Usd BD ETF-Ui Reduce -22.1% 0.23% −0.11
XLF SS Financial Select Sector Reduce -34.8% 0.16% −0.11
SWTX Springworks Therapeutics Inc. Sold out 0.00% −0.11
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Reduce -20.2% 0.25% −0.10
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -9.5% 0.69% −0.10
DLN Wisdomtree US Largecap Divid Reduce -25.9% 0.17% −0.09
DFAC Dimensional US Core Equity 2 Reduce -37.4% 0.12% −0.09
XLY SS Consumer Disc Select Sect Reduce -31.5% 0.16% −0.09
DFGP Dimensional GLBL Core PL Fix Reduce -2.3% 0.51% −0.08
RSSB RTRN Stack GLBL STK & BD ETF Sold out 0.00% −0.08
MSTB Lha Market State Tactical Sold out 0.00% −0.08
SFLR Innovator Eqty MGD Floor ETF Sold out 0.00% −0.07
XLK SS Technology Select Sector Reduce -14.4% 0.75% −0.07
EFA iShares MSCI Eafe ETF Reduce -72.1% 0.03% −0.07
XLV SS Health Care Select Sector Reduce -6.5% 0.20% −0.07
MRK Merck & Co. Inc. Reduce -24.3% 0.09% −0.06
TLT iShares 20+ Year Treasury BD Reduce -46.7% 0.05% −0.06
BNDX Vanguard Total Intl Bond ETF Reduce -10.8% 0.22% −0.06
VCSH Vanguard S/T Corp. Bond ETF Reduce -0.5% 0.40% −0.06
SPDW Ste STR SPDR PT DW Eu ETF Reduce -11.4% 0.35% −0.06
AIRR First Trust Rba American Ind Reduce -60.0% 0.04% −0.06
DGCB Dimensional Global Credit Reduce -4.1% 0.31% −0.06

Portfolio Buys Q1 2025 → Q2 2025

BLUX Bluemonte DYN Total Mark ETF New 6.57% +6.57
BDBT Bluemonte Core Bond ETF New 6.20% +6.20
BINT Bluemonte Global Equity ETF New 4.41% +4.41
BLUC Bluemonte Large Cap Core ETF New 4.01% +4.01
BLGR Bluemonte Large Cap Grow ETF New 3.34% +3.34
BVAL Bluemonte Large Cap Valu ETF New 3.26% +3.26
BLTD Bluemonte Long Term Bond ETF New 2.10% +2.10
BLST Bluemonte Short Term BND ETF New 2.05% +2.05
BLUI Bluemonte Divrsified Inc. ETF New 1.39% +1.39
SHV iShares 0-1 Year Treasury Bo Add +864.0% 0.38% +0.34
GSLC Goldman Activebeta US LC ETF Add +801.3% 0.33% +0.29
FBCG Fidelity Blue Chip Grow ETF New 0.27% +0.27
PVAL Putnam Focused LRG Cap Value New 0.27% +0.27
FFSM Fidelity FNDM SM Mid Cap ETF New 0.22% +0.22
FENI Fidelity Enhanced Intl ETF New 0.20% +0.20
FDL First Trust Morn DVD Lead Inc. Add +1875.4% 0.16% +0.15
IAUM iShares Gold Trust Micro Add +72.4% 0.37% +0.14
UNH Unitedhealth Group Inc. Add +442.6% 0.21% +0.13
IGOV iShares International Treasu New 0.13% +0.13
HD Home Depot Inc. Add +68.0% 0.42% +0.13
AGG iShares Core U.S. Aggregate Add +271.7% 0.19% +0.13
BWX SS SPDR BB Intl Treasury BD New 0.13% +0.13
JANU Allianzim US BF15 Uncap Jan New 0.12% +0.12
SLV iShares Silver Trust Add +138.8% 0.22% +0.12
DFAU Dimensional US Core Equity M Add +1030.6% 0.13% +0.12
MSFT Microsoft Corp. Add +2.0% 0.70% +0.10
DFUS Dimensional US Eq MKT ETF Add +279.1% 0.14% +0.10
FHDG Ftequity Qrtrly DYN Buff ETF New 0.10% +0.10
QGRO American Century US Quality Add +319.5% 0.12% +0.09
DFAS Dimensional US Small Cap ETF Add +131.1% 0.16% +0.09
NFLX Netflix Inc. Add +13.9% 0.24% +0.07
IEFA iShares Core MSCI Eafe ETF Add +171.8% 0.11% +0.07
SIXO Allian US Equ 6 Mon BU10-Usd Add +55.7% 0.24% +0.07
JPIE JPMorgan Income ETF New 0.07% +0.07
PHYL Pgim Active High Yield Bond New 0.07% +0.07
DFEM Dimensional Emrg MRKT Core Add +857.7% 0.07% +0.06
SPSK SP Funds Dow Jones Global Su Add +52.8% 0.23% +0.06
CSNR C&S Nat Resources Active ETF New 0.06% +0.06
SIXJ Allian US Equ 6 Mon BU10-Usd Add +41.8% 0.24% +0.06
HELO JPMorgan Hedged Equity ETF New 0.06% +0.06
AMTM Amentum Holdings Inc. New 0.06% +0.06
VFLO Victoryshares Free Cash Flow New 0.06% +0.06
QQQI Neos Nasdaq-100 High Inc. ETF Add +247.0% 0.08% +0.05
BSV Vanguard Short-Term Bond ETF Add +35.2% 0.33% +0.05
MGC Vngrd Mrngstr MG Cap ETF-Usd New 0.05% +0.05
UPS United Parcel Service Class B Add +247.4% 0.07% +0.05
CGGR Cap Group Growth Equity Add +79.7% 0.09% +0.04
CSPF C&S Pref & Income Active ETF New 0.04% +0.04
SPSB SS SPDR P St C Corp. ETF Add +35.4% 0.28% +0.04
TXN Texas Instruments Inc. Add +37.9% 0.14% +0.04

Notes & Other Activity Q1 2025 → Q2 2025

ALBEMARLE CORP (ALB 7.25 03/01/27) 7.25% DEP SHS A Add +28.7% 28,994 $931K
RINGCENTRAL INC (RNG 0 03/15/26) NOTE 3/1 · principal Add +5.4% 390,000 $375K
PEBBLEBROOK HOTEL TRUST (PEB 6.375 PERP E) 6.375 PFD SER E New 10,023 $176K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,102$6.4BBLUX, BDBT, BINT, BLUC, BVAL
Q1 2026 1,036$5.4BBDBT, BLUX, BINT, BLUC, BVAL
Q4 2025 977$5.3BBLUX, BDBT, BINT, BLUC, BLGR
Q3 2025 947$4.8BBLUX, BDBT, BINT, BLUC, BLGR
Q2 2025 917$4.3BBLUX, BDBT, BINT, BLUC, BLGR
Q1 2025 849$3.7BPRF, SPYG, BND, FBND, DFAX
Q4 2024 758$3.5BPRF, SPYG, BND, FBND, SPTM
Q3 2024 732$3.3BPRF, SPYG, BND, FBND, SPTM
Q2 2024 699$3.1BSPYG, PRF, BND, FBND, DFAX
Q1 2024 711$2.9BPRF, SPYG, BND, FBND, DFAX