RFG Advisory, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 21, 2025), RFG Advisory, LLC reported 758 stock positions worth $3.5 billion. Its top holding was Invesco Rafi US 1000 ETF (PRF) at 7.2% of the portfolio, followed by SS SPDR P S&P 500 Growth ETF (SPYG, 7.0%) and Vanguard Total Bond Market (BND, 5.8%). Compared with Q3 2024, it opened 85 new positions, sold out of 59, added to 373 and reduced 288. The biggest buy was a new position in Invesco QQQ Trust Series 1 (QQQ) and the biggest sale SP Funds Dow Jones Global Su (SPSK, shares −54%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001633387
- Portfolio Value
- $3.5B (Q4 2024)
- SEC Filing
- 0001085146-25-000342 ↗ filed Jan 21, 2025
Holdings Value
Holdings 758 stocks · $3.5B
| PRF Invesco Rafi US 1000 ETF | 7.19% | 6,300,762 | $254.2M | Add +5.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 7.04% | 2,829,544 | $248.7M | Add +3.7% |
| BND Vanguard Total Bond Market | 5.83% | 2,864,839 | $206.0M | Add +5.7% |
| FBND Fidelity Total Bond ETF | 5.45% | 4,293,510 | $192.6M | Add +6.2% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 4.07% | 2,013,872 | $143.9M | Add +5.6% |
| DFAX Dimensional World Ex US Core | 2.69% | 3,828,009 | $95.2M | Add +7.1% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 2.64% | 1,709,182 | $93.5M | Add +4.2% |
| QQQM Invesco Nasdaq 100 ETF | 2.27% | 381,653 | $80.3M | Add +8.1% |
| JAAA Janus Henderson Aaa Clo ETF | 1.65% | 1,150,651 | $58.3M | Add +8.4% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 1.64% | 2,216,944 | $58.1M | Add +27.1% |
| QQQ Invesco QQQ Trust Series 1 | 1.33% | 92,040 | $47.1M | New |
| AAPL Apple Inc. | 1.21% | 170,468 | $42.7M | Add +3.1% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 1.07% | 413,894 | $37.8M | Add +62.6% |
| BOND PIMCO Active Bond Exchange-T | 1.03% | 400,887 | $36.2M | Add +2.6% |
| XLK SS Technology Select Sector | 0.90% | 137,175 | $31.9M | Add +14.7% |
| IVV iShares Core S&P 500 ETF | 0.88% | 53,057 | $31.2M | Reduce -3.7% |
| VOO Vanguard S&P 500 ETF | 0.86% | 56,266 | $30.3M | Add +1.0% |
| NVDA Nvidia Corp. | 0.79% | 209,043 | $28.1M | Add +13.0% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.74% | 380,027 | $26.2M | Add +5.5% |
| IEF iShares 7-10 Year Treasury B | 0.70% | 268,711 | $24.8M | New |
| MSFT Microsoft Corp. | 0.68% | 57,071 | $24.1M | Add +12.7% |
| AMZN Amazon.com Inc. | 0.68% | 108,983 | $23.9M | Add +7.2% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.67% | 775,220 | $23.6M | Add +21.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.64% | 78,228 | $22.7M | Reduce -1.4% |
| DFSD Dimensional Short Duration | 0.63% | 477,757 | $22.4M | Add +5.9% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.60% | 466,910 | $21.1M | Add +0.1% |
| SGOV iShares 0-3 Month Treasury B | 0.59% | 208,478 | $20.9M | Add +2.1% |
| SCHD Schwab US DVD Equity ETF | 0.58% | 750,119 | $20.5M | Add +3.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.50% | 43,191 | $17.7M | Reduce -0.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.50% | 104,114 | $17.6M | Reduce -2.2% |
| XLI SS Industrial Select Sector | 0.49% | 131,073 | $17.3M | Reduce -2.5% |
| XLC SS Comm Select Sector SPDR | 0.48% | 175,778 | $17.0M | Add +38.7% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.45% | 203,612 | $15.9M | Add +9.1% |
| XETYX Eaton Vance Tax-MGD Div Eqty | 0.44% | 1,040,804 | $15.6M | Reduce -12.6% |
| SPAB SS SPDR P Agg Bond ETF | 0.41% | 586,999 | $14.7M | Add +36.7% |
| JNK SS SPDR BB High Yield Bond | 0.41% | 152,975 | $14.6M | Add +2.0% |
| QUAL iShares MSCI USA Quality Fac | 0.40% | 79,223 | $14.1M | Reduce -3.4% |
| IWF iShares Russell 1000 Growth | 0.39% | 33,968 | $13.6M | Add +10.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.37% | 387,156 | $13.2M | Add +7.1% |
| GOOGL Alphabet Inc. Class A | 0.36% | 67,684 | $12.8M | Add +8.2% |
| VEA Vanguard Ftse Developed ETF | 0.36% | 267,918 | $12.8M | Add +5.8% |
| FLOT iShares Floating Rate Bond E | 0.36% | 249,243 | $12.7M | Add +25.2% |
| META Meta Platforms Inc. Class A | 0.36% | 21,534 | $12.6M | Add +11.2% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.35% | 244,075 | $12.5M | Add +22.6% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.35% | 158,784 | $12.5M | Add +6.2% |
| DFAC Dimensional US Core Equity 2 | 0.35% | 355,740 | $12.3M | Reduce -11.0% |
| WMT Walmart Inc. | 0.34% | 134,268 | $12.1M | Add +42.3% |
| SCHG Schwab US Large-Cap Growth | 0.34% | 431,191 | $12.0M | Add +6.6% |
| DFSB Dim GLB Sustain Fix Inc. ETF | 0.34% | 235,615 | $12.0M | Add +2.4% |
| HD Home Depot Inc. | 0.32% | 29,092 | $11.3M | Add +2.2% |
| AVGO Broadcom Inc. | 0.31% | 47,593 | $11.0M | Add +7.5% |
| SHV iShares 0-1 Year Treasury Bo | 0.30% | 97,308 | $10.7M | Add +525.0% |
| XLV SS Health Care Select Sector | 0.30% | 77,723 | $10.7M | Reduce -5.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.30% | 18,133 | $10.6M | Add +53.5% |
| DFLV Dim US Large Cap Value ETF | 0.29% | 346,165 | $10.4M | Add +5.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.29% | 183,619 | $10.4M | Add +16.6% |
| SCI Service Corp. International | 0.29% | 128,489 | $10.3M | Reduce -8.5% |
| EFG iShares MSCI Eafe Growth ETF | 0.29% | 105,480 | $10.2M | Add +9.6% |
| HYD Vaneck High Yield Muni ETF | 0.29% | 195,938 | $10.2M | Add +0.4% |
| XLY SS Consumer Disc Select Sect | 0.29% | 45,211 | $10.1M | Add +47.7% |
| XLF SS Financial Select Sector | 0.28% | 207,378 | $10.0M | Reduce -8.7% |
| BNDX Vanguard Total Intl Bond ETF | 0.28% | 202,550 | $9.9M | Add +46.9% |
| SDVY First Trust Smid Cap Rising | 0.28% | 277,020 | $9.9M | Add +35.5% |
| DUHP Dimensional US High Profi Et | 0.27% | 280,003 | $9.5M | Add +0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.27% | 20,750 | $9.4M | Add +5.6% |
| AVUV Avantis US Small Cap Value | 0.26% | 95,748 | $9.2M | Reduce -3.9% |
| USFR Wisdomtree Floating Rate Tre | 0.26% | 180,860 | $9.1M | Add +22.1% |
| FMB First Trust Managed Municipa | 0.25% | 176,020 | $9.0M | Reduce -3.1% |
| SO The Southern Co. | 0.25% | 107,741 | $8.9M | Reduce -2.9% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.24% | 172,742 | $8.7M | Add +4.8% |
| MUB iShares National Muni Bond E | 0.24% | 80,070 | $8.5M | Add +6.5% |
| FTSL First Trust Senior Loan ETF | 0.24% | 179,988 | $8.3M | Add +0.8% |
| BSV Vanguard Short-Term Bond ETF | 0.23% | 106,353 | $8.2M | Add +4.7% |
| TSLA Tesla Inc. | 0.23% | 20,291 | $8.2M | Add +39.1% |
| XOM Exxon Mobil Corp. | 0.23% | 75,967 | $8.2M | Add +3.7% |
| DLN Wisdomtree US Largecap Divid | 0.23% | 103,011 | $8.0M | Reduce -1.0% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.22% | 142,553 | $7.9M | Add +7.0% |
| SOXX iShares Semiconductor ETF | 0.22% | 36,621 | $7.9M | Add +15.6% |
| LLY Eli Lilly & Co. | 0.22% | 10,212 | $7.9M | Add +13.4% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.22% | 28,148 | $7.9M | Add +3.9% |
| MLPA Global X MLP ETF | 0.22% | 158,213 | $7.8M | Add +1.0% |
| DFAT Dimensional US Target Value | 0.21% | 135,794 | $7.6M | Add +8.3% |
| IJR iShares Core S&P Small-Cap E | 0.21% | 65,403 | $7.5M | Add +3.5% |
| HLAL Wahed Ftse USA Shariah ETF | 0.21% | 140,675 | $7.4M | Add +36.7% |
| JPM JPMorgan Chase & Co. | 0.21% | 30,415 | $7.3M | Add +5.9% |
| EFV iShares MSCI Eafe Value ETF | 0.20% | 137,525 | $7.2M | Reduce -2.6% |
| XLRE SS Real Estate Select Sector | 0.20% | 177,257 | $7.2M | Reduce -35.5% |
| IYW iShares Ustechnology ETF | 0.20% | 44,734 | $7.1M | Add +6.4% |
| CVX Chevron Corp. | 0.20% | 47,712 | $6.9M | Add +18.2% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.19% | 223,864 | $6.9M | Add +0.4% |
| PG The Procter & Gamble Co. | 0.19% | 40,652 | $6.8M | Add +5.3% |
| MA Mastercard Inc. Class A | 0.19% | 12,802 | $6.7M | Add +7.6% |
| SHW The Sherwin-Williams Co. | 0.18% | 19,041 | $6.5M | Reduce -5.3% |
| FDVV Fidelity High Dividend ETF | 0.18% | 129,129 | $6.4M | Reduce -6.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.18% | 28,950 | $6.4M | Add +3.8% |
| COST Costco Wholesale Corp. | 0.17% | 6,619 | $6.1M | Add +0.7% |
| RSPC Invesco S&P 500 Equal Weig C | 0.17% | 176,608 | $6.0M | Add +2.4% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.17% | 133,588 | $6.0M | Reduce -3.2% |
| IVW iShares S&P 500 Growth ETF | 0.17% | 58,600 | $5.9M | Reduce -4.8% |
| SPSB SS SPDR P St C Corp. ETF | 0.17% | 195,600 | $5.8M | Add +1.1% |
Portfolio Sells Q3 2024 → Q4 2024
| SPSK SP Funds Dow Jones Global Su | Reduce -54.3% | 0.13% | −0.19 |
| XLRE SS Real Estate Select Sector | Reduce -35.5% | 0.20% | −0.17 |
| ANET Arista Networks Inc. | Sold out | 0.00% | −0.09 |
| XETYX Eaton Vance Tax-MGD Div Eqty | Reduce -12.6% | 0.44% | −0.09 |
| IVV iShares Core S&P 500 ETF | Reduce -3.7% | 0.88% | −0.08 |
| XLV SS Health Care Select Sector | Reduce -5.1% | 0.30% | −0.08 |
| DFAC Dimensional US Core Equity 2 | Reduce -11.0% | 0.35% | −0.07 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.2% | 0.50% | −0.07 |
| XLI SS Industrial Select Sector | Reduce -2.5% | 0.49% | −0.07 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -22.6% | 0.13% | −0.06 |
| ABBV Abbvie Inc. | Reduce -14.8% | 0.13% | −0.05 |
| PDEC Innovator U.S. Equity Power | Reduce -60.0% | 0.03% | −0.05 |
| SO The Southern Co. | Reduce -2.9% | 0.25% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -21.6% | 0.09% | −0.05 |
| PJUL Innovator U.S. Equity Power | Reduce -63.6% | 0.03% | −0.05 |
| GLD SPDR Gold Shares | Reduce -22.4% | 0.13% | −0.05 |
| SHW The Sherwin-Williams Co. | Reduce -5.3% | 0.18% | −0.05 |
| QUAL iShares MSCI USA Quality Fac | Reduce -3.4% | 0.40% | −0.05 |
| DCOR Dimensional US Core Eq 1 ETF | Reduce -47.9% | 0.05% | −0.05 |
| SCI Service Corp. International | Reduce -8.5% | 0.29% | −0.05 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -40.9% | 0.03% | −0.04 |
| EFV iShares MSCI Eafe Value ETF | Reduce -2.6% | 0.20% | −0.04 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.4% | 0.64% | −0.04 |
| PULS Pgim Ultra Short Bond ETF | Reduce -15.8% | 0.14% | −0.04 |
| KO The Coca-Cola Co. | Reduce -7.1% | 0.12% | −0.04 |
| EFA iShares MSCI Eafe ETF | Reduce -10.7% | 0.12% | −0.04 |
| BLK BlackRock Finance Inc. | Sold out | 0.00% | −0.04 |
| PAPR Innovator U.S. Equity Power | Reduce -60.9% | 0.02% | −0.04 |
| ESGU iShares ESG Aware MSCI USA | Reduce -26.1% | 0.09% | −0.04 |
| PZA Invesco National Amt-Free Mu | Sold out | 0.00% | −0.04 |
| ESGV Vanguard ESG US Stock ETF | Reduce -84.6% | 0.01% | −0.04 |
| BJAN Innovator U.S. Equity Buffer | Reduce -67.3% | 0.02% | −0.04 |
| BJUL Innovator U.S. Equity Buffer | Reduce -74.5% | 0.01% | −0.04 |
| PAUG Innovator U.S. Equity Power | Reduce -43.7% | 0.04% | −0.04 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -48.1% | 0.03% | −0.03 |
| FMB First Trust Managed Municipa | Reduce -3.1% | 0.25% | −0.03 |
| PMAY Innovator U.S. Equity Power | Sold out | 0.00% | −0.03 |
| JPST JPMorgan Ultra-Short Income | Sold out | 0.00% | −0.03 |
| AGGY Wisdomtree Yield Enhanced US | Reduce -7.9% | 0.14% | −0.03 |
| FDVV Fidelity High Dividend ETF | Reduce -6.6% | 0.18% | −0.03 |
| PJAN Innovator U.S. Equity Power | Reduce -42.5% | 0.04% | −0.03 |
| AMGN Amgen Inc. | Reduce -4.5% | 0.08% | −0.03 |
| HEFA Isha Curr Hedged MSCI Eafe | Reduce -10.3% | 0.13% | −0.03 |
| XLF SS Financial Select Sector | Reduce -8.7% | 0.28% | −0.03 |
| DFIC Dimensional International Co. | Reduce -46.7% | 0.02% | −0.03 |
| AVUV Avantis US Small Cap Value | Reduce -3.9% | 0.26% | −0.03 |
| KNG FT Vest S&P 500 DVD Arst TRG | Reduce -4.2% | 0.13% | −0.03 |
| NULV Nuveen ESG Large-Cap Val ETF | Sold out | 0.00% | −0.03 |
| PGX Invesco Preferred ETF | Reduce -1.5% | 0.16% | −0.03 |
| VSGX Vanguard ESG Intl Stock ETF | Sold out | 0.00% | −0.03 |
Portfolio Buys Q3 2024 → Q4 2024
| QQQ Invesco QQQ Trust Series 1 | New | 1.33% | +1.33 |
| IEF iShares 7-10 Year Treasury B | New | 0.70% | +0.70 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +62.6% | 1.07% | +0.36 |
| SHV iShares 0-1 Year Treasury Bo | Add +525.0% | 0.30% | +0.25 |
| SIXO Allian US Equ 6 Mon BU10-Usd | New | 0.15% | +0.15 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +3.7% | 7.04% | +0.14 |
| SIXJ Allian US Equ 6 Mon BU10-Usd | Add +2448.6% | 0.15% | +0.14 |
| XLC SS Comm Select Sector SPDR | Add +38.7% | 0.48% | +0.13 |
| TSLA Tesla Inc. | Add +39.1% | 0.23% | +0.12 |
| QQQM Invesco Nasdaq 100 ETF | Add +8.1% | 2.27% | +0.11 |
| WMT Walmart Inc. | Add +42.3% | 0.34% | +0.11 |
| NVDA Nvidia Corp. | Add +13.0% | 0.79% | +0.11 |
| XLY SS Consumer Disc Select Sect | Add +47.7% | 0.29% | +0.10 |
| AMZN Amazon.com Inc. | Add +7.2% | 0.68% | +0.10 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Add +27.1% | 1.64% | +0.10 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +53.5% | 0.30% | +0.09 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +21.7% | 0.67% | +0.09 |
| CGGR Cap Group Growth Equity | Add +1034.1% | 0.09% | +0.08 |
| XLK SS Technology Select Sector | Add +14.7% | 0.90% | +0.08 |
| AVGO Broadcom Inc. | Add +7.5% | 0.31% | +0.08 |
| JULU Allianzim US BF15 Uncap Jul | New | 0.07% | +0.07 |
| ARLU Allianzim US BF15 Uncap Apr | New | 0.07% | +0.07 |
| SPAB SS SPDR P Agg Bond ETF | Add +36.7% | 0.41% | +0.07 |
| RSP Invesco S&P 500 Equal Weight | Add +406.1% | 0.09% | +0.07 |
| AIRR First Trust Rba American Ind | Add +95.5% | 0.15% | +0.07 |
| BNDX Vanguard Total Intl Bond ETF | Add +46.9% | 0.28% | +0.07 |
| VGLT Vanguard Long-Term Treasury | New | 0.07% | +0.07 |
| IBIT iShares Bitcoin Trust ETF | Add +216.2% | 0.08% | +0.06 |
| VONG Vanguard Russell 1000 Growth | Add +83.1% | 0.13% | +0.06 |
| SDVY First Trust Smid Cap Rising | Add +35.5% | 0.28% | +0.05 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +22.6% | 0.35% | +0.05 |
| IAK iShares U.S. Insurance ETF | Add +799.5% | 0.06% | +0.05 |
| FLOT iShares Floating Rate Bond E | Add +25.2% | 0.36% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +8.2% | 0.36% | +0.05 |
| HLAL Wahed Ftse USA Shariah ETF | Add +36.7% | 0.21% | +0.05 |
| MRVL Marvell Technology Inc. | Add +6.3% | 0.13% | +0.04 |
| GSLC Goldman Activebeta US LC ETF | New | 0.04% | +0.04 |
| MTUM iShares MSCI USA Momentum Fa | New | 0.04% | +0.04 |
| AAPL Apple Inc. | Add +3.1% | 1.21% | +0.03 |
| IWF iShares Russell 1000 Growth | Add +10.2% | 0.39% | +0.03 |
| STIP iShares 0-5 Year Tips Bond E | New | 0.03% | +0.03 |
| USFR Wisdomtree Floating Rate Tre | Add +22.1% | 0.26% | +0.03 |
| WFC Wells Fargo & Co. | Add +45.5% | 0.07% | +0.03 |
| CADE Cadence Bank | Add +336.6% | 0.04% | +0.03 |
| FMHI First Trust Municipal High I | Add +61.5% | 0.08% | +0.03 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +49.9% | 0.10% | +0.03 |
| DCRE DBL Comm Real Est Debt | New | 0.03% | +0.03 |
| NFLX Netflix Inc. | Add +23.7% | 0.09% | +0.03 |
| OMC Omnicom Group | New | 0.03% | +0.03 |
| EMR Emerson Electric Co. | Add +78.8% | 0.05% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,102 | $6.4B | BLUX, BDBT, BINT, BLUC, BVAL |
| Q1 2026 | 1,036 | $5.4B | BDBT, BLUX, BINT, BLUC, BVAL |
| Q4 2025 | 977 | $5.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q3 2025 | 947 | $4.8B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q2 2025 | 917 | $4.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q1 2025 | 849 | $3.7B | PRF, SPYG, BND, FBND, DFAX |
| Q4 2024 | 758 | $3.5B | PRF, SPYG, BND, FBND, SPTM |
| Q3 2024 | 732 | $3.3B | PRF, SPYG, BND, FBND, SPTM |
| Q2 2024 | 699 | $3.1B | SPYG, PRF, BND, FBND, DFAX |
| Q1 2024 | 711 | $2.9B | PRF, SPYG, BND, FBND, DFAX |