RFG Advisory, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 15, 2024), RFG Advisory, LLC reported 699 stock positions worth $3.1 billion. Its top holding was SS SPDR P S&P 500 Growth ETF (SPYG) at 6.9% of the portfolio, followed by Invesco Rafi US 1000 ETF (PRF, 6.9%) and Vanguard Total Bond Market (BND, 6.0%). Compared with Q1 2024, it opened 42 new positions, sold out of 54, added to 378 and reduced 258. The biggest buy was SS SPDR P S&P 500 Growth ETF (SPYG, shares +1%) and the biggest sale an exit from Allian US Equ 6 Mon BU10-Usd (SIXJ).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001633387
- Portfolio Value
- $3.1B (Q2 2024)
- SEC Filing
- 0001085146-24-002955 ↗ filed Jul 15, 2024
Holdings Value
Holdings 699 stocks · $3.1B
| SPYG SS SPDR P S&P 500 Growth ETF | 6.93% | 2,654,166 | $212.7M | Add +0.9% |
| PRF Invesco Rafi US 1000 ETF | 6.89% | 5,574,436 | $211.5M | Add +2.8% |
| BND Vanguard Total Bond Market | 6.02% | 2,564,794 | $184.8M | Add +7.3% |
| FBND Fidelity Total Bond ETF | 5.40% | 3,689,608 | $165.8M | Add +3.1% |
| DFAX Dimensional World Ex US Core | 3.87% | 4,673,373 | $118.8M | Add +3.5% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.76% | 1,275,735 | $84.6M | Add +2.0% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 2.54% | 1,518,281 | $77.9M | Reduce -2.4% |
| QQQM Invesco Nasdaq 100 ETF | 1.97% | 307,060 | $60.5M | Add +3.1% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 1.71% | 1,923,482 | $52.4M | Add +23.9% |
| JAAA Janus Henderson Aaa Clo ETF | 1.62% | 977,643 | $49.7M | Add +6.2% |
| QQQ Invesco QQQ Trust Series 1 | 1.47% | 94,471 | $45.3M | Reduce -11.4% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.23% | 587,569 | $37.6M | Add +40.8% |
| IVV iShares Core S&P 500 ETF | 1.19% | 66,865 | $36.6M | Reduce -8.9% |
| AAPL Apple Inc. | 1.17% | 170,149 | $35.8M | Add +0.3% |
| BOND PIMCO Active Bond Exchange-T | 1.06% | 357,013 | $32.5M | Add +8.6% |
| VOO Vanguard S&P 500 ETF | 0.94% | 57,566 | $28.8M | Reduce -23.6% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.87% | 289,500 | $26.6M | Reduce -3.8% |
| XLK SS Technology Select Sector | 0.79% | 106,712 | $24.1M | Add +14.6% |
| MSFT Microsoft Corp. | 0.73% | 49,811 | $22.3M | Add +4.5% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.72% | 762,377 | $22.0M | Add +19.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.71% | 81,389 | $21.8M | Add +0.0% |
| SGOV iShares 0-3 Month Treasury B | 0.70% | 213,501 | $21.5M | Reduce -2.3% |
| AMZN Amazon.com Inc. | 0.68% | 108,205 | $20.9M | Add +32.3% |
| DFSD Dimensional Short Duration | 0.67% | 439,534 | $20.7M | Add +6.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.64% | 122,870 | $19.7M | Add +13.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.64% | 52,372 | $19.6M | Add +28.2% |
| NVDA Nvidia Corp. | 0.63% | 156,294 | $19.3M | Add +2.1% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.60% | 406,179 | $18.4M | Reduce -3.0% |
| XETYX Eaton Vance Tax-MGD Div Eqty | 0.55% | 1,210,850 | $17.0M | Reduce -3.7% |
| IWF iShares Russell 1000 Growth | 0.53% | 44,260 | $16.1M | Add +3.9% |
| SCHD Schwab US DVD Equity ETF | 0.51% | 200,377 | $15.6M | Add +5.9% |
| XLI SS Industrial Select Sector | 0.50% | 126,115 | $15.4M | Add +6.8% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.49% | 196,436 | $15.2M | Add +16.3% |
| VEA Vanguard Ftse Developed ETF | 0.46% | 286,876 | $14.2M | Add +23.2% |
| JNK SS SPDR BB High Yield Bond | 0.45% | 145,291 | $13.7M | Add +8.6% |
| QUAL iShares MSCI USA Quality Fac | 0.44% | 79,462 | $13.6M | Add +15.7% |
| EFG iShares MSCI Eafe Growth ETF | 0.42% | 125,023 | $12.8M | Add +26.1% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.42% | 363,143 | $12.7M | Add +5.7% |
| DFAC Dimensional US Core Equity 2 | 0.41% | 391,594 | $12.6M | Add +1.4% |
| GOOGL Alphabet Inc. Class A | 0.40% | 67,487 | $12.3M | Add +27.7% |
| DFSB Dim GLB Sustain Fix Inc. ETF | 0.36% | 216,075 | $11.0M | Add +6.1% |
| XLV SS Health Care Select Sector | 0.35% | 73,483 | $10.7M | Add +5.8% |
| SPAB SS SPDR P Agg Bond ETF | 0.34% | 413,461 | $10.4M | Reduce -4.2% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.33% | 217,010 | $10.2M | Add +20.4% |
| HD Home Depot Inc. | 0.33% | 29,477 | $10.1M | Add +8.9% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.33% | 202,495 | $10.1M | Add +19.7% |
| SO The Southern Co. | 0.33% | 128,987 | $10.0M | Add +1.4% |
| SCI Service Corp. International | 0.33% | 140,483 | $10.0M | No change |
| META Meta Platforms Inc. Class A | 0.32% | 19,743 | $10.0M | Add +31.5% |
| SCHG Schwab US Large-Cap Growth | 0.32% | 98,700 | $10.0M | Add +3.1% |
| HYD Vaneck High Yield Muni ETF | 0.32% | 192,673 | $10.0M | Add +2.6% |
| FMB First Trust Managed Municipa | 0.31% | 189,044 | $9.7M | Reduce -1.7% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.31% | 124,233 | $9.6M | Add +8.8% |
| FLOT iShares Floating Rate Bond E | 0.31% | 186,820 | $9.5M | Reduce -6.0% |
| HLAL Wahed Ftse USA Shariah ETF | 0.30% | 183,259 | $9.3M | Add +89.7% |
| DUHP Dimensional US High Profi Et | 0.29% | 273,900 | $8.8M | Add +0.8% |
| AVUV Avantis US Small Cap Value | 0.28% | 96,530 | $8.7M | Add +1.8% |
| XLC SS Comm Select Sector SPDR | 0.28% | 99,601 | $8.5M | Add +8.1% |
| DFLV Dim US Large Cap Value ETF | 0.27% | 291,307 | $8.4M | Add +3.6% |
| XOM Exxon Mobil Corp. | 0.27% | 71,962 | $8.3M | Add +1.9% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.27% | 266,877 | $8.2M | Add +1.3% |
| BSV Vanguard Short-Term Bond ETF | 0.27% | 106,047 | $8.1M | Add +5.6% |
| FTSL First Trust Senior Loan ETF | 0.27% | 177,897 | $8.1M | Add +7.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.26% | 19,556 | $8.0M | Add +2.0% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.25% | 130,377 | $7.7M | Add +10.6% |
| IJR iShares Core S&P Small-Cap E | 0.25% | 72,197 | $7.7M | Add +20.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.25% | 140,523 | $7.7M | Reduce -22.5% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.25% | 30,478 | $7.6M | Reduce -4.0% |
| LLY Eli Lilly & Co. | 0.25% | 8,371 | $7.6M | Add +28.8% |
| MLPA Global X MLP ETF | 0.24% | 154,193 | $7.5M | Add +5.7% |
| USFR Wisdomtree Floating Rate Tre | 0.24% | 145,866 | $7.3M | Add +2.9% |
| RDVY First Trust Rising Dividend | 0.24% | 133,228 | $7.3M | Add +14.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.24% | 13,295 | $7.2M | Add +8.1% |
| XLRE SS Real Estate Select Sector | 0.22% | 178,234 | $6.8M | Add +9.5% |
| AJAN In Eq DF PR ETF 2Y JAN28-Usd | 0.22% | 268,418 | $6.8M | New |
| SDVY First Trust Smid Cap Rising | 0.22% | 200,725 | $6.7M | Add +121.9% |
| SPSB SS SPDR P St C Corp. ETF | 0.22% | 225,538 | $6.7M | Reduce -22.1% |
| PG The Procter & Gamble Co. | 0.21% | 39,460 | $6.5M | Add +15.7% |
| XLF SS Financial Select Sector | 0.21% | 156,448 | $6.4M | Add +37.6% |
| JPM JPMorgan Chase & Co. | 0.21% | 31,621 | $6.4M | Add +7.5% |
| DFAT Dimensional US Target Value | 0.21% | 123,095 | $6.4M | Add +0.6% |
| DLN Wisdomtree US Largecap Divid | 0.21% | 86,792 | $6.3M | Reduce -1.1% |
| IWD iShares Russell 1000 Value E | 0.21% | 36,074 | $6.3M | Add +29.6% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.20% | 173,953 | $6.2M | Add +6.4% |
| MUB iShares National Muni Bond E | 0.20% | 57,674 | $6.1M | Reduce -20.7% |
| AVGO Broadcom Inc. | 0.20% | 3,765 | $6.0M | Add +10.9% |
| MRK Merck & Co. Inc. | 0.20% | 48,715 | $6.0M | Add +28.3% |
| SHW The Sherwin-Williams Co. | 0.19% | 20,025 | $6.0M | Reduce -5.5% |
| SPHQ Invesco S&P 500 Quality ETF | 0.19% | 92,677 | $5.9M | Add +1.3% |
| BNDX Vanguard Total Intl Bond ETF | 0.19% | 120,501 | $5.9M | Add +5.7% |
| IVW iShares S&P 500 Growth ETF | 0.19% | 63,302 | $5.9M | Add +79.3% |
| WMT Walmart Inc. | 0.19% | 85,298 | $5.8M | Add +6.6% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.19% | 137,708 | $5.7M | Reduce -19.0% |
| COST Costco Wholesale Corp. | 0.18% | 6,669 | $5.7M | Add +20.7% |
| ABBV Abbvie Inc. | 0.18% | 32,900 | $5.6M | Add +5.9% |
| PGX Invesco Preferred ETF | 0.18% | 483,631 | $5.6M | Add +8.5% |
| JANT Allianzim US Eq BFFR10 JN-US | 0.18% | 163,855 | $5.6M | Reduce -1.0% |
| IVE iShares S&P 500 Value ETF | 0.18% | 30,586 | $5.6M | Add +1.2% |
| PULS Pgim Ultra Short Bond ETF | 0.18% | 111,340 | $5.5M | Reduce -4.1% |
| CVX Chevron Corp. | 0.18% | 34,771 | $5.4M | Add +3.0% |
Portfolio Sells Q1 2024 → Q2 2024
| SIXJ Allian US Equ 6 Mon BU10-Usd | Sold out | 0.00% | −0.31 |
| VOO Vanguard S&P 500 ETF | Reduce -23.6% | 0.94% | −0.29 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -2.4% | 2.54% | −0.29 |
| NOBL Proshares S&P 500 Dividend A | Reduce -91.1% | 0.02% | −0.17 |
| AGG iShares Core U.S. Aggregate | Reduce -43.2% | 0.17% | −0.14 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -11.4% | 1.47% | −0.14 |
| IVV iShares Core S&P 500 ETF | Reduce -8.9% | 1.19% | −0.12 |
| WFC Wells Fargo & Co. | Reduce -69.6% | 0.05% | −0.12 |
| RSP Invesco S&P 500 Equal Weight | Reduce -87.4% | 0.02% | −0.11 |
| SLYV SS SPDR S&P 600 SC Val ETF | Sold out | 0.00% | −0.11 |
| EFV iShares MSCI Eafe Value ETF | Reduce -35.1% | 0.17% | −0.11 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -22.5% | 0.25% | −0.11 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -39.5% | 0.12% | −0.09 |
| MCI Barings Corporate Investors | Sold out | 0.00% | −0.09 |
| MSTR Strategy Inc. | Sold out | 0.00% | −0.09 |
| VT Vanguard Tot World STK ETF | Reduce -78.5% | 0.02% | −0.08 |
| GLD SPDR Gold Shares | Reduce -35.6% | 0.14% | −0.08 |
| SPSB SS SPDR P St C Corp. ETF | Reduce -22.1% | 0.22% | −0.08 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -3.8% | 0.87% | −0.07 |
| IGEB iShares Investment Grade SYS | Reduce -71.2% | 0.03% | −0.07 |
| MUB iShares National Muni Bond E | Reduce -20.7% | 0.20% | −0.07 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -19.0% | 0.19% | −0.06 |
| BGH Barings GLBL SHRT Dur Hi YLD | Sold out | 0.00% | −0.06 |
| TFLO iShares Treasury Floating Ra | Reduce -39.5% | 0.08% | −0.06 |
| SHW The Sherwin-Williams Co. | Reduce -5.5% | 0.19% | −0.06 |
| RSPT Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.05 |
| IXC iShares Global Energy ETF | Reduce -76.3% | 0.01% | −0.05 |
| TROW T Rowe Price Group Inc. | Reduce -63.3% | 0.03% | −0.05 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -3.0% | 0.60% | −0.05 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -41.1% | 0.05% | −0.05 |
| SGOV iShares 0-3 Month Treasury B | Reduce -2.3% | 0.70% | −0.05 |
| PFFA Virtus Infracap US Pref STCK | Reduce -67.3% | 0.02% | −0.04 |
| TRGP Targa Resources Corp. | Reduce -81.5% | 0.01% | −0.04 |
| SLV iShares Silver Trust | Reduce -83.9% | 0.01% | −0.04 |
| PFE Pfizer Inc. | Reduce -35.0% | 0.06% | −0.04 |
| FLOT iShares Floating Rate Bond E | Reduce -6.0% | 0.31% | −0.03 |
| XLY SS Consumer Disc Select Sect | Reduce -16.9% | 0.13% | −0.03 |
| SPBO SS SPDR P Corp. Bond ETF | Reduce -24.2% | 0.08% | −0.03 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -4.2% | 0.34% | −0.03 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -4.0% | 0.25% | −0.03 |
| IRS Irsa -SP ADR | Sold out | 0.00% | −0.03 |
| ARES Ares Management Corp. Class A | Reduce -46.7% | 0.03% | −0.03 |
| ADP Automatic Data Processing | Reduce -32.1% | 0.05% | −0.03 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -9.0% | 0.15% | −0.03 |
| KYN Kayne Anderson Energy Infra | Sold out | 0.00% | −0.03 |
| RTX RTX Corp. | Reduce -21.4% | 0.10% | −0.03 |
| GILD Gilead Sciences Inc. | Reduce -47.5% | 0.03% | −0.03 |
| DBC Invesco DB Commodity Index T | Sold out | 0.00% | −0.03 |
| XYZ Block Inc. | Sold out | 0.00% | −0.03 |
| EWJ iShares MSCI Japan ETF | Reduce -50.7% | 0.02% | −0.03 |
Portfolio Buys Q1 2024 → Q2 2024
| SPYG SS SPDR P S&P 500 Growth ETF | Add +0.9% | 6.93% | +0.38 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +40.8% | 1.23% | +0.35 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Add +23.9% | 1.71% | +0.23 |
| AJAN In Eq DF PR ETF 2Y JAN28-Usd | New | 0.22% | +0.22 |
| AMZN Amazon.com Inc. | Add +32.3% | 0.68% | +0.18 |
| AAPL Apple Inc. | Add +0.3% | 1.17% | +0.18 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +28.2% | 0.64% | +0.16 |
| NVDA Nvidia Corp. | Add +2.1% | 0.63% | +0.16 |
| IEF iShares 7-10 Year Treasury B | New | 0.16% | +0.16 |
| ICSH iShares Ultra Short Duration | Add +933.8% | 0.16% | +0.14 |
| HLAL Wahed Ftse USA Shariah ETF | Add +89.7% | 0.30% | +0.14 |
| GOOGL Alphabet Inc. Class A | Add +27.7% | 0.40% | +0.13 |
| XLK SS Technology Select Sector | Add +14.6% | 0.79% | +0.13 |
| QQQM Invesco Nasdaq 100 ETF | Add +3.1% | 1.97% | +0.12 |
| SDVY First Trust Smid Cap Rising | Add +121.9% | 0.22% | +0.11 |
| BND Vanguard Total Bond Market | Add +7.3% | 6.02% | +0.11 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +19.1% | 0.72% | +0.11 |
| IVW iShares S&P 500 Growth ETF | Add +79.3% | 0.19% | +0.09 |
| MDY State Street SPDR S&P Midcap | Add +276.7% | 0.11% | +0.08 |
| VWO Vanguard Ftse Emerging Marke | Add +81.9% | 0.17% | +0.08 |
| META Meta Platforms Inc. Class A | Add +31.5% | 0.32% | +0.08 |
| LLY Eli Lilly & Co. | Add +28.8% | 0.25% | +0.07 |
| VGSH Vanguard Short-Term Treasury | Add +111.0% | 0.15% | +0.07 |
| VIG Vanguard Dividend Apprec ETF | Add +90.3% | 0.15% | +0.07 |
| EFG iShares MSCI Eafe Growth ETF | Add +26.1% | 0.42% | +0.07 |
| VEA Vanguard Ftse Developed ETF | Add +23.2% | 0.46% | +0.06 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +308.4% | 0.08% | +0.06 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +20.4% | 0.33% | +0.06 |
| QUAL iShares MSCI USA Quality Fac | Add +15.7% | 0.44% | +0.06 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.05% | +0.05 |
| SYY Sysco Corp. | Add +558.4% | 0.06% | +0.05 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +16.3% | 0.49% | +0.05 |
| MAA Mid-America Apartment Comm | New | 0.05% | +0.05 |
| COST Costco Wholesale Corp. | Add +20.7% | 0.18% | +0.05 |
| XLF SS Financial Select Sector | Add +37.6% | 0.21% | +0.05 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +51.4% | 0.12% | +0.05 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +13.9% | 0.64% | +0.04 |
| AVGO Broadcom Inc. | Add +10.9% | 0.20% | +0.04 |
| MSFT Microsoft Corp. | Add +4.5% | 0.73% | +0.04 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +19.7% | 0.33% | +0.04 |
| IWF iShares Russell 1000 Growth | Add +3.9% | 0.53% | +0.04 |
| TSLA Tesla Inc. | Add +49.0% | 0.10% | +0.04 |
| IWD iShares Russell 1000 Value E | Add +29.6% | 0.21% | +0.04 |
| MA Mastercard Inc. Class A | Add +55.8% | 0.13% | +0.04 |
| SIXP Allian US Equ 6 Mon BU10-Usd | New | 0.03% | +0.03 |
| UMMA Wahed Dow Jones Islamic WRLD | New | 0.03% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +6.6% | 0.18% | +0.03 |
| BOND PIMCO Active Bond Exchange-T | Add +8.6% | 1.06% | +0.03 |
| JAAA Janus Henderson Aaa Clo ETF | Add +6.2% | 1.62% | +0.03 |
| PJUN Innovator U.S. Equity Power | Add +77.0% | 0.07% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,102 | $6.4B | BLUX, BDBT, BINT, BLUC, BVAL |
| Q1 2026 | 1,036 | $5.4B | BDBT, BLUX, BINT, BLUC, BVAL |
| Q4 2025 | 977 | $5.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q3 2025 | 947 | $4.8B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q2 2025 | 917 | $4.3B | BLUX, BDBT, BINT, BLUC, BLGR |
| Q1 2025 | 849 | $3.7B | PRF, SPYG, BND, FBND, DFAX |
| Q4 2024 | 758 | $3.5B | PRF, SPYG, BND, FBND, SPTM |
| Q3 2024 | 732 | $3.3B | PRF, SPYG, BND, FBND, SPTM |
| Q2 2024 | 699 | $3.1B | SPYG, PRF, BND, FBND, DFAX |
| Q1 2024 | 711 | $2.9B | PRF, SPYG, BND, FBND, DFAX |