Shakespeare Wealth Management, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 13, 2024), Shakespeare Wealth Management, LLC reported 89 stock positions worth $346.2 million. Its top holding was Vanguard S&P 500 Value ETF (VOOV) at 11.7% of the portfolio, followed by Vanguard S&P 500 Growth ETF (VOOG, 9.3%) and iShares Core U.S. Aggregate (AGG, 7.8%). Compared with Q1 2024, it opened 7 new positions, sold out of 5, added to 35 and reduced 37. The biggest buy was Vanguard S&P 500 Growth ETF (VOOG, shares +10%) and the biggest sale Wisdomtree International Equ (DWM, shares −17%).
- Most Recent 13F
- Q2 2026
- Location
- Pewaukee, WI
- CIK
- 0001658509
- Portfolio Value
- $346.2M (Q2 2024)
- SEC Filing
- 0001104659-24-088764 ↗ filed Aug 13, 2024
Holdings Value
Holdings 89 stocks · $346.2M
| VOOV Vanguard S&P 500 Value ETF | 11.69% | 230,197 | $40.5M | Add +14.9% |
| VOOG Vanguard S&P 500 Growth ETF | 9.32% | 96,718 | $32.3M | Add +10.3% |
| AGG iShares Core U.S. Aggregate | 7.80% | 278,353 | $27.0M | Add +6.5% |
| FBND Fidelity Total Bond ETF | 7.45% | 574,057 | $25.8M | Add +6.4% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 6.70% | 154,258 | $23.2M | Add +12.7% |
| DWM Wisdomtree International Equ | 5.66% | 364,893 | $19.6M | Reduce -16.7% |
| SCZ iShares MSCI Eafe Small-Cap | 5.18% | 291,122 | $17.9M | Reduce -15.0% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 5.09% | 96,631 | $17.6M | Add +11.7% |
| EFG iShares MSCI Eafe Growth ETF | 4.90% | 165,764 | $17.0M | Reduce -16.1% |
| MDYG SS SPDR S&P 400 MC GR ETF | 4.17% | 171,793 | $14.4M | Add +12.6% |
| IEMG iShares Core MSCI Emerging | 3.87% | 250,394 | $13.4M | Reduce -13.5% |
| DLS Wisdomtree Intl S/C DVD Fund | 3.86% | 210,617 | $13.4M | Reduce -15.3% |
| SLYG SS SPDR S&P 600 SC GR ETF | 3.57% | 143,810 | $12.3M | Add +10.9% |
| QQEW First TR Nasdaq-100 Sel Eq | 1.30% | 36,453 | $4.5M | Reduce -1.6% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 1.23% | 63,570 | $4.3M | Reduce -5.6% |
| VTI VG Morningstar TS MKT ETF-US | 1.15% | 14,881 | $4.0M | Add +12.7% |
| PEP Pepsico Inc. | 1.02% | 21,470 | $3.5M | Add +0.1% |
| RPG Invesco S&P 500 Pure Growth | 0.90% | 83,331 | $3.1M | Reduce -12.3% |
| FNDC Schwab Fndmnt Intl SM Eq ETF | 0.61% | 61,187 | $2.1M | Reduce -11.6% |
| SCHC Schwab Intl Small-Cap Equity | 0.61% | 59,199 | $2.1M | Reduce -8.1% |
| AAPL Apple Inc. | 0.59% | 9,769 | $2.1M | Reduce -4.6% |
| WEC WEC Energy Group Inc. | 0.57% | 25,345 | $2.0M | Add +0.3% |
| BND Vanguard Total Bond Market | 0.55% | 26,457 | $1.9M | Reduce -12.6% |
| IWP iShares Russell Mid-Cap Grow | 0.51% | 15,887 | $1.8M | Reduce -5.8% |
| IWN iShares Russell 2000 Value E | 0.45% | 10,118 | $1.5M | Reduce -1.3% |
| IWO iShares Russell 2000 Growth | 0.44% | 5,845 | $1.5M | Add +3.9% |
| PXF Invesco Rafi Developed Marke | 0.44% | 31,407 | $1.5M | Reduce -7.6% |
| PRF Invesco Rafi US 1000 ETF | 0.41% | 37,385 | $1.4M | Reduce -0.1% |
| HBAN Huntington Bancshares Inc. | 0.41% | 107,492 | $1.4M | Reduce -4.6% |
| IJH iShares Core S&P Midcap ETF | 0.38% | 22,487 | $1.3M | Reduce -0.3% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.37% | 11,272 | $1.3M | Reduce -0.4% |
| JPM JPMorgan Chase & Co. | 0.36% | 6,221 | $1.3M | Add +0.2% |
| NVDA Nvidia Corp. | 0.35% | 9,696 | $1.2M | Add +1.3% |
| DFAC Dimensional US Core Equity 2 | 0.33% | 35,944 | $1.2M | Add +12.9% |
| COFS Choiceone Financial SVCS Inc. | 0.33% | 39,521 | $1.1M | No change |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 0.30% | 27,009 | $1.0M | Reduce -0.3% |
| YUM Yum! Brands Inc. | 0.28% | 7,432 | $984K | Reduce -0.4% |
| VWO Vanguard Ftse Emerging Marke | 0.28% | 21,982 | $962K | Add +14.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.27% | 1,687 | $918K | Add +0.2% |
| IVV iShares Core S&P 500 ETF | 0.24% | 1,526 | $835K | Add +0.1% |
| RTN Raytheon Company filed as RTX CORP | 0.24% | 8,286 | $832K | Reduce -0.3% |
| WFC Wells Fargo & Co. | 0.24% | 13,723 | $815K | Add +0.1% |
| MAR Marriott International Class A | 0.23% | 3,336 | $807K | Reduce -1.9% |
| MSFT Microsoft Corp. | 0.22% | 1,740 | $778K | Add +1.6% |
| PG The Procter & Gamble Co. | 0.21% | 4,430 | $731K | Reduce -0.1% |
| CSL Carlisle Cos Inc. | 0.20% | 1,698 | $688K | Reduce -13.5% |
| SCHF Schwab Intl Equity ETF | 0.19% | 17,199 | $661K | Add +165.7% |
| PH Parker Hannifin Corp. | 0.19% | 1,270 | $642K | Reduce -12.5% |
| UPS United Parcel Service Class B | 0.17% | 4,252 | $582K | Add +0.1% |
| VEA Vanguard Ftse Developed ETF | 0.16% | 11,517 | $569K | Add +48.6% |
| MBWM Mercantile Bank Corp. | 0.16% | 13,753 | $558K | Reduce -18.3% |
| FVD First Trust Value Line DVD | 0.16% | 13,281 | $541K | Add +1.5% |
| SCHB Schwab US Broad Market ETF | 0.16% | 8,570 | $539K | New |
| SHW The Sherwin-Williams Co. | 0.16% | 1,804 | $538K | Reduce -3.9% |
| CARR Carrier Global Corp. | 0.15% | 8,285 | $523K | No change |
| JNJ Johnson & Johnson | 0.15% | 3,561 | $520K | Add +1.3% |
| HON Honeywell International Inc. | 0.15% | 2,411 | $515K | Reduce -3.9% |
| DFAX Dimensional World Ex US Core | 0.15% | 19,800 | $503K | Reduce -20.4% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.14% | 9,818 | $492K | New |
| VEU Vanguard Ftse All-World Ex-U | 0.14% | 4,948 | $471K | Add +41.9% |
| LNT Alliant Energy Corp. | 0.14% | 9,252 | $471K | No change |
| CMA Comerica Inc. | 0.13% | 8,861 | $452K | Reduce -2.3% |
| IWV iShares Russell 3000 ETF | 0.13% | 1,415 | $437K | No change |
| ADP Automatic Data Processing | 0.12% | 1,735 | $414K | No change |
| OTIS Otis Worldwide Corp. | 0.12% | 4,142 | $399K | No change |
| IDLV Invesco S&P International DE | 0.11% | 14,087 | $384K | Reduce -24.1% |
| VOO Vanguard S&P 500 ETF | 0.11% | 745 | $373K | Add +2.5% |
| NVT Nvent Electric PLC | 0.11% | 4,852 | $372K | Reduce -3.1% |
| PNR Pentair PLC | 0.11% | 4,814 | $369K | Reduce -3.3% |
| STE Steris PLC | 0.10% | 1,546 | $339K | Reduce -4.0% |
| SCHD Schwab US DVD Equity ETF | 0.10% | 4,309 | $335K | New |
| ABBV Abbvie Inc. | 0.09% | 1,905 | $327K | Add +0.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.09% | 735 | $299K | Add +1.0% |
| GOOGL Alphabet Inc. Class A | 0.08% | 1,606 | $293K | Reduce -28.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.07% | 1,190 | $260K | Add +0.3% |
| KEY Keycorp | 0.07% | 18,121 | $257K | No change |
| KO The Coca-Cola Co. | 0.07% | 3,776 | $240K | New |
| VXF Vanguard Extended Market ETF | 0.07% | 1,408 | $238K | Reduce -23.8% |
| MRK Merck & Co. Inc. | 0.07% | 1,874 | $232K | New |
| AEP American Electric Power | 0.07% | 2,617 | $230K | Add +0.1% |
| YUMC Yum China Holdings Inc. | 0.07% | 7,391 | $228K | No change |
| AMZN Amazon.com Inc. | 0.07% | 1,167 | $226K | Add +3.5% |
| GNTX Gentex Corp. | 0.06% | 6,451 | $217K | Add +0.2% |
| IWM iShares Russell 2000 ETF | 0.06% | 1,065 | $216K | New |
| MA Mastercard Inc. Class A | 0.06% | 480 | $212K | Add +0.4% |
| FITB Fifth Third Bancorp | 0.06% | 5,801 | $212K | No change |
| UNH Unitedhealth Group Inc. | 0.06% | 405 | $206K | New |
| ABT Abbott Laboratories | 0.06% | 1,970 | $205K | Add +0.4% |
| SNA Snap-on Inc. | 0.06% | 771 | $202K | No change |
Portfolio Sells Q1 2024 → Q2 2024
| DWM Wisdomtree International Equ | Reduce -16.7% | 5.66% | −1.30 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -15.0% | 5.18% | −1.11 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -16.1% | 4.90% | −1.05 |
| DLS Wisdomtree Intl S/C DVD Fund | Reduce -15.3% | 3.86% | −0.84 |
| IEMG iShares Core MSCI Emerging | Reduce -13.5% | 3.87% | −0.46 |
| RPG Invesco S&P 500 Pure Growth | Reduce -12.3% | 0.90% | −0.11 |
| FNDC Schwab Fndmnt Intl SM Eq ETF | Reduce -11.6% | 0.61% | −0.10 |
| BND Vanguard Total Bond Market | Reduce -12.6% | 0.55% | −0.09 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Reduce -5.6% | 1.23% | −0.09 |
| IWF iShares Russell 1000 Growth | Sold out | 0.00% | −0.08 |
| COKE Coca-Cola Consolidated Inc. | Sold out | 0.00% | −0.07 |
| MGA Magna International Inc. | Sold out | 0.00% | −0.07 |
| LECO Lincoln Electric Holdings | Sold out | 0.00% | −0.06 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -8.1% | 0.61% | −0.06 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.06 |
| IWP iShares Russell Mid-Cap Grow | Reduce -5.8% | 0.51% | −0.05 |
| PH Parker Hannifin Corp. | Reduce -12.5% | 0.19% | −0.05 |
| PXF Invesco Rafi Developed Marke | Reduce -7.6% | 0.44% | −0.05 |
| HBAN Huntington Bancshares Inc. | Reduce -4.6% | 0.41% | −0.05 |
| IDLV Invesco S&P International DE | Reduce -24.1% | 0.11% | −0.04 |
| DFAX Dimensional World Ex US Core | Reduce -20.4% | 0.15% | −0.04 |
| SHW The Sherwin-Williams Co. | Reduce -3.9% | 0.16% | −0.03 |
| QQEW First TR Nasdaq-100 Sel Eq | Reduce -1.6% | 1.30% | −0.03 |
| IWN iShares Russell 2000 Value E | Reduce -1.3% | 0.45% | −0.03 |
| MBWM Mercantile Bank Corp. | Reduce -18.3% | 0.16% | −0.03 |
| VXF Vanguard Extended Market ETF | Reduce -23.8% | 0.07% | −0.03 |
| CSL Carlisle Cos Inc. | Reduce -13.5% | 0.20% | −0.02 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -0.4% | 0.37% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.3% | 0.38% | −0.02 |
| PNR Pentair PLC | Reduce -3.3% | 0.11% | −0.02 |
| MAR Marriott International Class A | Reduce -1.9% | 0.23% | −0.02 |
| YUM Yum! Brands Inc. | Reduce -0.4% | 0.28% | −0.02 |
| CMA Comerica Inc. | Reduce -2.3% | 0.13% | −0.01 |
| GOOGL Alphabet Inc. Class A | Reduce -28.3% | 0.08% | −0.01 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Reduce -0.3% | 0.30% | −0.01 |
| PRF Invesco Rafi US 1000 ETF | Reduce -0.1% | 0.41% | −0.01 |
| STE Steris PLC | Reduce -4.0% | 0.10% | −0.01 |
| NVT Nvent Electric PLC | Reduce -3.1% | 0.11% | −0.00 |
| HON Honeywell International Inc. | Reduce -3.9% | 0.15% | −0.00 |
| PG The Procter & Gamble Co. | Reduce -0.1% | 0.21% | +0.00 |
| RTN Raytheon Company | Reduce -0.3% | 0.24% | +0.01 |
| AAPL Apple Inc. | Reduce -4.6% | 0.59% | +0.09 |
Portfolio Buys Q1 2024 → Q2 2024
| VOOG Vanguard S&P 500 Growth ETF | Add +10.3% | 9.32% | +1.57 |
| VOOV Vanguard S&P 500 Value ETF | Add +14.9% | 11.69% | +1.20 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +12.7% | 6.70% | +0.51 |
| AGG iShares Core U.S. Aggregate | Add +6.5% | 7.80% | +0.38 |
| FBND Fidelity Total Bond ETF | Add +6.4% | 7.45% | +0.36 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +12.6% | 4.17% | +0.31 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +10.9% | 3.57% | +0.29 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +11.7% | 5.09% | +0.28 |
| SCHB Schwab US Broad Market ETF | New | 0.16% | +0.16 |
| VTI VG Morningstar TS MKT ETF-US | Add +12.7% | 1.15% | +0.15 |
| VTEB Vanguard Tax-Exempt Bond ETF | New | 0.14% | +0.14 |
| SCHF Schwab Intl Equity ETF | Add +165.7% | 0.19% | +0.12 |
| SCHD Schwab US DVD Equity ETF | New | 0.10% | +0.10 |
| NVDA Nvidia Corp. | Add +1.3% | 0.35% | +0.10 |
| VEU Vanguard Ftse All-World Ex-U | Add +41.9% | 0.14% | +0.08 |
| KO The Coca-Cola Co. | New | 0.07% | +0.07 |
| MRK Merck & Co. Inc. | New | 0.07% | +0.07 |
| IWM iShares Russell 2000 ETF | New | 0.06% | +0.06 |
| UNH Unitedhealth Group Inc. | New | 0.06% | +0.06 |
| VEA Vanguard Ftse Developed ETF | Add +48.6% | 0.16% | +0.05 |
| VWO Vanguard Ftse Emerging Marke | Add +14.8% | 0.28% | +0.05 |
| DFAC Dimensional US Core Equity 2 | Add +12.9% | 0.33% | +0.04 |
| MSFT Microsoft Corp. | Add +1.6% | 0.22% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.2% | 0.27% | +0.01 |
| IVV iShares Core S&P 500 ETF | Add +0.1% | 0.24% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +2.5% | 0.11% | +0.01 |
| AMZN Amazon.com Inc. | Add +3.5% | 0.07% | +0.01 |
| WFC Wells Fargo & Co. | Add +0.1% | 0.24% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +0.2% | 0.36% | +0.00 |
| IWO iShares Russell 2000 Growth | Add +3.9% | 0.44% | +0.00 |
| AEP American Electric Power | Add +0.1% | 0.07% | +0.00 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.0% | 0.09% | −0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.3% | 0.07% | −0.00 |
| FVD First Trust Value Line DVD | Add +1.5% | 0.16% | −0.00 |
| GNTX Gentex Corp. | Add +0.2% | 0.06% | −0.00 |
| ABT Abbott Laboratories | Add +0.4% | 0.06% | −0.01 |
| MA Mastercard Inc. Class A | Add +0.4% | 0.06% | −0.01 |
| ABBV Abbvie Inc. | Add +0.4% | 0.09% | −0.01 |
| JNJ Johnson & Johnson | Add +1.3% | 0.15% | −0.01 |
| UPS United Parcel Service Class B | Add +0.1% | 0.17% | −0.01 |
| WEC WEC Energy Group Inc. | Add +0.3% | 0.57% | −0.03 |
| PEP Pepsico Inc. | Add +0.1% | 1.02% | −0.07 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 79 | $377.6M | VOOV, VOOG, FBND, SCZ, VOE |
| Q1 2026 | 98 | $422.3M | VOOV, VOOG, FBND, VOE, VBR |
| Q4 2025 | 106 | $452.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q3 2025 | 102 | $439.4M | VOOV, VOOG, AGG, FBND, VOE |
| Q2 2025 | 93 | $375.1M | VOOV, VOOG, FBND, VOE, VBR |
| Q1 2025 | 96 | $373.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q4 2024 | 100 | $370.9M | VOOV, VOOG, AGG, FBND, VOE |
| Q3 2024 | 92 | $382.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q2 2024 | 89 | $346.2M | VOOV, VOOG, AGG, FBND, VOE |
| Q1 2024 | 87 | $344.9M | VOOV, VOOG, AGG, FBND, DWM |