Shakespeare Wealth Management, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 12, 2025), Shakespeare Wealth Management, LLC reported 93 stock positions worth $375.1 million. Its top holding was Vanguard S&P 500 Value ETF (VOOV) at 13.2% of the portfolio, followed by Vanguard S&P 500 Growth ETF (VOOG, 11.3%) and Fidelity Total Bond ETF (FBND, 8.3%). Compared with Q1 2025, it opened 4 new positions, sold out of 7, added to 36 and reduced 30. The biggest buy was Vanguard S&P 500 Growth ETF (VOOG, shares +3%) and the biggest sale an exit from iShares Core U.S. Aggregate (AGG).

Most Recent 13F
Q2 2026
Location
Pewaukee, WI
CIK
0001658509
Portfolio Value
$375.1M (Q2 2025)
SEC Filing
0001104659-25-076737 ↗ filed Aug 12, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $344.9M Q1 2024 Q2 2024: $346.2M Q2 2024 Q3 2024: $382.5M Q3 2024 Q4 2024: $370.9M Q4 2024 Q1 2025: $373.5M Q1 2025 Q2 2025: $375.1M $375.1M Q2 2025 Q3 2025: $439.4M Q3 2025 Q4 2025: $452.5M Q4 2025 Q1 2026: $422.3M Q1 2026 Q2 2026: $377.6M Q2 2026

Holdings 93 stocks · $375.1M
VOOV Vanguard S&P 500 Value ETF 13.18% 261,918 $49.4M Add +5.2%
VOOG Vanguard S&P 500 Growth ETF 11.28% 106,652 $42.3M Add +2.6%
FBND Fidelity Total Bond ETF 8.25% 676,490 $30.9M Add +4.6%
VOE Vngrd Mrngstr MD-Cap Val ETF 7.48% 170,565 $28.1M Add +3.3%
VBR Vngrd Mrngst SL-CP Val ETF-U 5.70% 109,603 $21.4M Add +4.1%
SCZ iShares MSCI Eafe Small-Cap 5.61% 289,426 $21.0M Reduce -0.3%
EFV iShares MSCI Eafe Value ETF 5.32% 314,314 $20.0M Add +3.7%
EFG iShares MSCI Eafe Growth ETF 5.00% 167,531 $18.8M Reduce -0.4%
MDYG SS SPDR S&P 400 MC GR ETF 4.72% 203,991 $17.7M Add +2.7%
SLYG SS SPDR S&P 600 SC GR ETF 4.06% 171,586 $15.2M Add +4.3%
DISV Dimensional International SM 3.90% 444,756 $14.6M Add +0.5%
IEMG iShares Core MSCI Emerging 3.85% 240,744 $14.5M Reduce -0.7%
QQEW First TR Nasdaq-100 Sel Eq 1.29% 35,501 $4.8M Add +4.1%
VTI VG Morningstar TS MKT ETF-US 1.20% 14,810 $4.5M Reduce -0.2%
FNDX Schwab Fndmntl US LRG Co. ETF 1.16% 177,759 $4.4M Add +0.4%
RPG Invesco S&P 500 Pure Growth 0.85% 69,347 $3.2M Reduce -3.0%
PEP Pepsico Inc. 0.71% 20,088 $2.7M Reduce -6.5%
WEC WEC Energy Group Inc. 0.71% 25,384 $2.6M No change
IWP iShares Russell Mid-Cap Grow 0.62% 16,659 $2.3M Add +11.1%
SCHC Schwab Intl Small-Cap Equity 0.57% 50,557 $2.2M Reduce -11.9%
AAPL Apple Inc. 0.54% 9,858 $2.0M Reduce -0.1%
DWM Wisdomtree International Equ 0.50% 29,570 $1.9M Reduce -29.6%
FNDC Schwab Fndmnt Intl SM Eq ETF 0.45% 40,355 $1.7M Reduce -10.1%
JPM JPMorgan Chase & Co. 0.45% 5,775 $1.7M Reduce -0.9%
HBAN Huntington Bancshares Inc. 0.44% 99,080 $1.7M Add +0.1%
DFAC Dimensional US Core Equity 2 0.44% 46,057 $1.7M Add +8.4%
IWO iShares Russell 2000 Growth 0.44% 5,735 $1.6M Add +10.5%
IWN iShares Russell 2000 Value E 0.43% 10,292 $1.6M Add +13.6%
VTEB Vanguard Tax-Exempt Bond ETF 0.43% 33,018 $1.6M Add +22.6%
IJJ iShares S&P Mid-Cap 400 Valu 0.42% 12,834 $1.6M Reduce -0.1%
BND Vanguard Total Bond Market 0.42% 21,350 $1.6M Reduce -6.7%
PXF Invesco Rafi Developed Marke 0.41% 26,941 $1.5M Reduce -20.3%
PRF Invesco Rafi US 1000 ETF 0.41% 36,351 $1.5M Reduce -0.8%
IJH iShares Core S&P Midcap ETF 0.35% 20,965 $1.3M Reduce -0.4%
RTN Raytheon Company filed as RTX CORP 0.31% 7,841 $1.1M Add +0.2%
NVDA Nvidia Corp. 0.30% 7,059 $1.1M Add +5.4%
YUM Yum! Brands Inc. 0.29% 7,436 $1.1M No change
MSFT Microsoft Corp. 0.29% 2,182 $1.1M Add +15.0%
COFS Choiceone Financial SVCS Inc. 0.29% 37,621 $1.1M No change
WFC Wells Fargo & Co. 0.28% 13,029 $1.0M Add +0.1%
PRFZ Inv Rafi US 1500 SM-Usd Inc. 0.26% 23,983 $975K Reduce -1.5%
VWO Vanguard Ftse Emerging Marke 0.25% 19,269 $953K Add +2.3%
META Meta Platforms Inc. Class A 0.25% 1,252 $924K Reduce -1.3%
MAR Marriott International Class A 0.25% 3,365 $919K Add +0.5%
IVV iShares Core S&P 500 ETF 0.24% 1,466 $910K Add +1.4%
DLS Wisdomtree Intl S/C DVD Fund 0.23% 11,376 $854K Reduce -8.8%
SCHF Schwab Intl Equity ETF 0.22% 37,098 $820K Add +7.8%
PH Parker Hannifin Corp. 0.21% 1,136 $793K No change
DFAX Dimensional World Ex US Core 0.20% 25,554 $751K Add +6.1%
VOO Vanguard S&P 500 ETF 0.19% 1,247 $709K Add +14.4%
PG The Procter & Gamble Co. 0.19% 4,438 $707K Add +0.2%
CARR Carrier Global Corp. 0.16% 8,285 $606K No change
SCHB Schwab US Broad Market ETF 0.16% 25,089 $598K No change
VEA Vanguard Ftse Developed ETF 0.16% 10,343 $590K Add +2.5%
FVD First Trust Value Line DVD 0.15% 12,789 $572K Reduce -1.1%
MBWM Mercantile Bank Corp. 0.15% 12,194 $566K No change
CSL Carlisle Cos Inc. 0.15% 1,513 $565K Add +0.1%
SHW The Sherwin-Williams Co. 0.15% 1,604 $551K No change
HON Honeywell International Inc. 0.14% 2,286 $532K Add +0.3%
CMA Comerica Inc. 0.14% 8,801 $525K No change
ADP Automatic Data Processing 0.13% 1,581 $488K Reduce -9.2%
JNJ Johnson & Johnson 0.13% 3,181 $486K Reduce -13.2%
PNR Pentair PLC 0.13% 4,708 $483K No change
LNT Alliant Energy Corp. 0.12% 7,734 $468K Reduce -16.4%
BRK.B Berkshire Hathaway Inc. Class B 0.12% 917 $445K Reduce -6.9%
IWV iShares Russell 3000 ETF 0.12% 1,232 $433K Reduce -2.4%
UPS United Parcel Service Class B 0.11% 4,107 $415K Add +1.1%
OTIS Otis Worldwide Corp. 0.11% 4,160 $412K No change
SCHX Schwab US Large-Cap ETF 0.11% 16,694 $408K New
IVE iShares S&P 500 Value ETF 0.11% 2,018 $394K No change
STE Steris PLC 0.10% 1,546 $371K No change
NVT Nvent Electric PLC 0.10% 4,918 $360K Add +0.4%
GOOGL Alphabet Inc. Class A 0.09% 2,002 $353K Add +4.6%
SCHD Schwab US DVD Equity ETF 0.09% 12,927 $343K No change
YUMC Yum China Holdings Inc. 0.09% 7,264 $325K No change
KEY Keycorp 0.08% 18,121 $316K Reduce -0.2%
IDLV Invesco S&P International DE 0.08% 9,131 $302K No change
VEU Vanguard Ftse All-World Ex-U 0.08% 1,383 $283K No change
MA Mastercard Inc. Class A 0.08% 501 $282K No change
VB Vanguard Most SM-Cap ETF-Usd 0.07% 1,187 $281K No change
AEP American Electric Power 0.07% 2,627 $273K No change
VXF Vanguard Extended Market ETF 0.07% 1,408 $271K No change
TGTX TG Therapeutics Inc. 0.07% 7,398 $266K No change
ABBV Abbvie Inc. 0.07% 1,419 $263K Reduce -27.7%
FIS Fidelity National Info Serv 0.07% 3,083 $251K Reduce -13.6%
T AT&T Inc. 0.07% 8,586 $248K Add +20.4%
FITB Fifth Third Bancorp 0.06% 5,879 $242K Add +1.0%
MRK Merck & Co. Inc. 0.06% 2,768 $219K Reduce -49.5%
CSCO Cisco Systems Inc. 0.06% 3,092 $215K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.06% 1,720 $213K New
ASB Associated Banc-Corp. 0.05% 8,412 $205K New
KO The Coca-Cola Co. 0.05% 2,837 $201K Reduce -25.7%
EU Encore Energy Corp. 0.01% 15,105 $43K No change

Portfolio Sells Q1 2025 → Q2 2025
AGG iShares Core U.S. Aggregate Sold out 0.00% −8.12
SPY SS SPDR S&P 500 ETF Trust-US Sold out 0.00% −0.25
PEP Pepsico Inc. Reduce -6.5% 0.71% −0.15
DWM Wisdomtree International Equ Reduce -29.6% 0.50% −0.15
IVW iShares S&P 500 Growth ETF Sold out 0.00% −0.10
AMZN Amazon.com Inc. Sold out 0.00% −0.07
MRK Merck & Co. Inc. Reduce -49.5% 0.06% −0.07
ABT Abbott Laboratories Sold out 0.00% −0.07
SNA Snap-on Inc. Sold out 0.00% −0.07
UNH Unitedhealth Group Inc. Sold out 0.00% −0.06
PXF Invesco Rafi Developed Marke Reduce -20.3% 0.41% −0.06
AAPL Apple Inc. Reduce -0.1% 0.54% −0.05
ABBV Abbvie Inc. Reduce -27.7% 0.07% −0.04
LNT Alliant Energy Corp. Reduce -16.4% 0.12% −0.03
JNJ Johnson & Johnson Reduce -13.2% 0.13% −0.03
BND Vanguard Total Bond Market Reduce -6.7% 0.42% −0.03
BRK.B Berkshire Hathaway Inc. Class B Reduce -6.9% 0.12% −0.02
KO The Coca-Cola Co. Reduce -25.7% 0.05% −0.02
ADP Automatic Data Processing Reduce -9.2% 0.13% −0.01
FIS Fidelity National Info Serv Reduce -13.6% 0.07% −0.00
FVD First Trust Value Line DVD Reduce -1.1% 0.15% −0.00
KEY Keycorp Reduce -0.2% 0.08% +0.01
DLS Wisdomtree Intl S/C DVD Fund Reduce -8.8% 0.23% +0.01
IWV iShares Russell 3000 ETF Reduce -2.4% 0.12% +0.01
IJJ iShares S&P Mid-Cap 400 Valu Reduce -0.1% 0.42% +0.01
PRF Invesco Rafi US 1000 ETF Reduce -0.8% 0.41% +0.01
PRFZ Inv Rafi US 1500 SM-Usd Inc. Reduce -1.5% 0.26% +0.01
FNDC Schwab Fndmnt Intl SM Eq ETF Reduce -10.1% 0.45% +0.02
IJH iShares Core S&P Midcap ETF Reduce -0.4% 0.35% +0.02
SCHC Schwab Intl Small-Cap Equity Reduce -11.9% 0.57% +0.02
META Meta Platforms Inc. Class A Reduce -1.3% 0.25% +0.05
JPM JPMorgan Chase & Co. Reduce -0.9% 0.45% +0.06
VTI VG Morningstar TS MKT ETF-US Reduce -0.2% 1.20% +0.11
RPG Invesco S&P 500 Pure Growth Reduce -3.0% 0.85% +0.11
IEMG iShares Core MSCI Emerging Reduce -0.7% 3.85% +0.35
EFG iShares MSCI Eafe Growth ETF Reduce -0.4% 5.00% +0.50
SCZ iShares MSCI Eafe Small-Cap Reduce -0.3% 5.61% +0.67

Portfolio Buys Q1 2025 → Q2 2025
VOOG Vanguard S&P 500 Growth ETF Add +2.6% 11.28% +1.97
VOOV Vanguard S&P 500 Value ETF Add +5.2% 13.18% +0.90
EFV iShares MSCI Eafe Value ETF Add +3.7% 5.32% +0.53
MDYG SS SPDR S&P 400 MC GR ETF Add +2.7% 4.72% +0.50
DISV Dimensional International SM Add +0.5% 3.90% +0.45
VBR Vngrd Mrngst SL-CP Val ETF-U Add +4.1% 5.70% +0.45
SLYG SS SPDR S&P 600 SC GR ETF Add +4.3% 4.06% +0.40
VOE Vngrd Mrngstr MD-Cap Val ETF Add +3.3% 7.48% +0.38
FBND Fidelity Total Bond ETF Add +4.6% 8.25% +0.35
QQEW First TR Nasdaq-100 Sel Eq Add +4.1% 1.29% +0.19
IWP iShares Russell Mid-Cap Grow Add +11.1% 0.62% +0.14
SCHX Schwab US Large-Cap ETF New 0.11% +0.11
NVDA Nvidia Corp. Add +5.4% 0.30% +0.10
MSFT Microsoft Corp. Add +15.0% 0.29% +0.10
IWO iShares Russell 2000 Growth Add +10.5% 0.44% +0.08
VTEB Vanguard Tax-Exempt Bond ETF Add +22.6% 0.43% +0.07
IWN iShares Russell 2000 Value E Add +13.6% 0.43% +0.07
DFAC Dimensional US Core Equity 2 Add +8.4% 0.44% +0.06
CSCO Cisco Systems Inc. New 0.06% +0.06
DIS The Walt Disney Co. New 0.06% +0.06
ASB Associated Banc-Corp. New 0.05% +0.05
HBAN Huntington Bancshares Inc. Add +0.1% 0.44% +0.04
FNDX Schwab Fndmntl US LRG Co. ETF Add +0.4% 1.16% +0.04
VOO Vanguard S&P 500 ETF Add +14.4% 0.19% +0.04
SCHF Schwab Intl Equity ETF Add +7.8% 0.22% +0.04
MAR Marriott International Class A Add +0.5% 0.25% +0.03
DFAX Dimensional World Ex US Core Add +6.1% 0.20% +0.03
WFC Wells Fargo & Co. Add +0.1% 0.28% +0.03
RTN Raytheon Company Add +0.2% 0.31% +0.03
NVT Nvent Electric PLC Add +0.4% 0.10% +0.03
VWO Vanguard Ftse Emerging Marke Add +2.3% 0.25% +0.03
IVV iShares Core S&P 500 ETF Add +1.4% 0.24% +0.03
VEA Vanguard Ftse Developed ETF Add +2.5% 0.16% +0.02
GOOGL Alphabet Inc. Class A Add +4.6% 0.09% +0.01
CSL Carlisle Cos Inc. Add +0.1% 0.15% +0.01
HON Honeywell International Inc. Add +0.3% 0.14% +0.01
T AT&T Inc. Add +20.4% 0.07% +0.01
FITB Fifth Third Bancorp Add +1.0% 0.06% +0.00
UPS United Parcel Service Class B Add +1.1% 0.11% −0.01
PG The Procter & Gamble Co. Add +0.2% 0.19% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 79$377.6MVOOV, VOOG, FBND, SCZ, VOE
Q1 2026 98$422.3MVOOV, VOOG, FBND, VOE, VBR
Q4 2025 106$452.5MVOOV, VOOG, AGG, FBND, VOE
Q3 2025 102$439.4MVOOV, VOOG, AGG, FBND, VOE
Q2 2025 93$375.1MVOOV, VOOG, FBND, VOE, VBR
Q1 2025 96$373.5MVOOV, VOOG, AGG, FBND, VOE
Q4 2024 100$370.9MVOOV, VOOG, AGG, FBND, VOE
Q3 2024 92$382.5MVOOV, VOOG, AGG, FBND, VOE
Q2 2024 89$346.2MVOOV, VOOG, AGG, FBND, VOE
Q1 2024 87$344.9MVOOV, VOOG, AGG, FBND, DWM