Shakespeare Wealth Management, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 4, 2025), Shakespeare Wealth Management, LLC reported 102 stock positions worth $439.4 million. Its top holding was Vanguard S&P 500 Value ETF (VOOV) at 12.4% of the portfolio, followed by Vanguard S&P 500 Growth ETF (VOOG, 10.2%) and iShares Core U.S. Aggregate (AGG, 7.7%). Compared with Q2 2025, it opened 12 new positions, sold out of 3, added to 27 and reduced 48. The biggest buy was a new position in iShares Core U.S. Aggregate (AGG) and the biggest sale Vanguard S&P 500 Growth ETF (VOOG, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- Pewaukee, WI
- CIK
- 0001658509
- Portfolio Value
- $439.4M (Q3 2025)
- SEC Filing
- 0001104659-25-106233 ↗ filed Nov 4, 2025
Holdings Value
Holdings 102 stocks · $439.4M
| VOOV Vanguard S&P 500 Value ETF | 12.36% | 272,220 | $54.3M | Add +3.9% |
| VOOG Vanguard S&P 500 Growth ETF | 10.19% | 102,839 | $44.8M | Reduce -3.6% |
| AGG iShares Core U.S. Aggregate | 7.72% | 338,563 | $33.9M | New |
| FBND Fidelity Total Bond ETF | 7.69% | 730,293 | $33.8M | Add +8.0% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 7.00% | 176,232 | $30.8M | Add +3.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 5.30% | 111,542 | $23.3M | Add +1.8% |
| SCZ iShares MSCI Eafe Small-Cap | 5.05% | 289,424 | $22.2M | Reduce 0.0% |
| EFV iShares MSCI Eafe Value ETF | 4.93% | 319,363 | $21.7M | Add +1.6% |
| EFG iShares MSCI Eafe Growth ETF | 4.46% | 171,892 | $19.6M | Add +2.6% |
| MDYG SS SPDR S&P 400 MC GR ETF | 4.33% | 207,851 | $19.0M | Add +1.9% |
| SLYG SS SPDR S&P 600 SC GR ETF | 3.79% | 176,443 | $16.6M | Add +2.8% |
| IEMG iShares Core MSCI Emerging | 3.60% | 240,122 | $15.8M | Reduce -0.3% |
| DISV Dimensional International SM | 3.60% | 442,602 | $15.8M | Reduce -0.5% |
| QQEW First TR Nasdaq-100 Sel Eq | 1.13% | 35,172 | $5.0M | Reduce -0.9% |
| VTI VG Morningstar TS MKT ETF-US | 1.11% | 14,810 | $4.9M | No change |
| FNDX Schwab Fndmntl US LRG Co. ETF | 1.03% | 172,446 | $4.5M | Reduce -3.0% |
| RPG Invesco S&P 500 Pure Growth | 0.73% | 67,287 | $3.2M | Reduce -3.0% |
| WEC WEC Energy Group Inc. | 0.67% | 25,607 | $2.9M | Add +0.9% |
| PEP Pepsico Inc. | 0.64% | 20,061 | $2.8M | Reduce -0.1% |
| AAPL Apple Inc. | 0.58% | 10,017 | $2.6M | Add +1.6% |
| IWP iShares Russell Mid-Cap Grow | 0.53% | 16,416 | $2.3M | Reduce -1.5% |
| SCHC Schwab Intl Small-Cap Equity | 0.51% | 48,957 | $2.2M | Reduce -3.2% |
| DWM Wisdomtree International Equ | 0.43% | 28,675 | $1.9M | Reduce -3.0% |
| DFAC Dimensional US Core Equity 2 | 0.43% | 49,172 | $1.9M | Add +6.8% |
| JPM JPMorgan Chase & Co. | 0.42% | 5,798 | $1.8M | Add +0.4% |
| IWN iShares Russell 2000 Value E | 0.41% | 10,102 | $1.8M | Reduce -1.9% |
| FNDC Schwab Fndmnt Intl SM Eq ETF | 0.41% | 40,105 | $1.8M | Reduce -0.6% |
| IWO iShares Russell 2000 Growth | 0.40% | 5,510 | $1.8M | Reduce -3.9% |
| HBAN Huntington Bancshares Inc. | 0.39% | 98,154 | $1.7M | Reduce -0.9% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.38% | 12,834 | $1.7M | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.38% | 33,110 | $1.7M | Add +0.3% |
| PRF Invesco Rafi US 1000 ETF | 0.37% | 36,313 | $1.6M | Reduce -0.1% |
| PXF Invesco Rafi Developed Marke | 0.37% | 26,799 | $1.6M | Reduce -0.5% |
| NVDA Nvidia Corp. | 0.31% | 7,372 | $1.4M | Add +4.4% |
| IJH iShares Core S&P Midcap ETF | 0.31% | 20,941 | $1.4M | Reduce -0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.30% | 1,995 | $1.3M | New |
| RTN Raytheon Company filed as RTX CORP | 0.30% | 7,789 | $1.3M | Reduce -0.7% |
| BND Vanguard Total Bond Market | 0.26% | 15,624 | $1.2M | Reduce -26.8% |
| YUM Yum! Brands Inc. | 0.26% | 7,425 | $1.1M | Reduce -0.1% |
| MSFT Microsoft Corp. | 0.26% | 2,173 | $1.1M | Reduce -0.4% |
| WFC Wells Fargo & Co. | 0.25% | 12,923 | $1.1M | Reduce -0.8% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 0.24% | 23,608 | $1.1M | Reduce -1.6% |
| VWO Vanguard Ftse Emerging Marke | 0.23% | 18,320 | $993K | Reduce -4.9% |
| META Meta Platforms Inc. Class A | 0.20% | 1,223 | $898K | Reduce -2.3% |
| MAR Marriott International Class A | 0.20% | 3,380 | $880K | Add +0.5% |
| SCHF Schwab Intl Equity ETF | 0.20% | 37,098 | $864K | No change |
| DFAX Dimensional World Ex US Core | 0.19% | 27,090 | $850K | Add +6.0% |
| IVV iShares Core S&P 500 ETF | 0.19% | 1,247 | $835K | Reduce -14.9% |
| DLS Wisdomtree Intl S/C DVD Fund | 0.19% | 10,466 | $832K | Reduce -8.0% |
| PH Parker Hannifin Corp. | 0.19% | 1,096 | $831K | Reduce -3.5% |
| COFS Choiceone Financial SVCS Inc. | 0.18% | 27,683 | $802K | Reduce -26.4% |
| PG The Procter & Gamble Co. | 0.16% | 4,489 | $690K | Add +1.1% |
| VOO Vanguard S&P 500 ETF | 0.15% | 1,097 | $672K | Reduce -12.0% |
| SCHB Schwab US Broad Market ETF | 0.15% | 25,089 | $645K | No change |
| VEA Vanguard Ftse Developed ETF | 0.14% | 10,343 | $620K | No change |
| CMA Comerica Inc. | 0.14% | 8,832 | $605K | Add +0.3% |
| JNJ Johnson & Johnson | 0.14% | 3,206 | $594K | Add +0.8% |
| FVD First Trust Value Line DVD | 0.13% | 12,094 | $559K | Reduce -5.4% |
| SHW The Sherwin-Williams Co. | 0.12% | 1,544 | $535K | Reduce -3.7% |
| LNT Alliant Energy Corp. | 0.12% | 7,734 | $521K | No change |
| MBWM Mercantile Bank Corp. | 0.12% | 11,574 | $521K | Reduce -5.1% |
| GOOGL Alphabet Inc. Class A | 0.12% | 2,086 | $507K | Add +4.2% |
| PNR Pentair PLC | 0.12% | 4,560 | $505K | Reduce -3.1% |
| CARR Carrier Global Corp. | 0.11% | 8,285 | $495K | No change |
| CSL Carlisle Cos Inc. | 0.11% | 1,446 | $476K | Reduce -4.4% |
| NVT Nvent Electric PLC | 0.11% | 4,778 | $471K | Reduce -2.9% |
| IWV iShares Russell 3000 ETF | 0.11% | 1,233 | $467K | Add +0.1% |
| IVW iShares S&P 500 Growth ETF | 0.11% | 3,866 | $467K | New |
| ADP Automatic Data Processing | 0.11% | 1,583 | $465K | Add +0.1% |
| HON Honeywell International Inc. | 0.11% | 2,204 | $464K | Reduce -3.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.10% | 887 | $446K | Reduce -3.3% |
| IVE iShares S&P 500 Value ETF | 0.09% | 2,018 | $417K | No change |
| OTIS Otis Worldwide Corp. | 0.09% | 4,142 | $379K | Reduce -0.4% |
| STE Steris PLC | 0.08% | 1,484 | $367K | Reduce -4.0% |
| SCHD Schwab US DVD Equity ETF | 0.08% | 12,927 | $353K | No change |
| UPS United Parcel Service Class B | 0.08% | 4,082 | $341K | Reduce -0.6% |
| KEY Keycorp | 0.08% | 18,121 | $339K | No change |
| ABBV Abbvie Inc. | 0.08% | 1,439 | $333K | Add +1.4% |
| YUMC Yum China Holdings Inc. | 0.07% | 7,264 | $312K | No change |
| SCHX Schwab US Large-Cap ETF | 0.07% | 11,829 | $312K | Reduce -29.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.07% | 1,383 | $298K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.07% | 1,169 | $297K | Reduce -1.5% |
| AEP American Electric Power | 0.07% | 2,633 | $296K | Add +0.2% |
| VXF Vanguard Extended Market ETF | 0.07% | 1,408 | $295K | No change |
| IDLV Invesco S&P International DE | 0.07% | 8,731 | $292K | Reduce -4.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.07% | 485 | $291K | New |
| MA Mastercard Inc. Class A | 0.07% | 506 | $288K | Add +1.0% |
| TGTX TG Therapeutics Inc. | 0.06% | 7,370 | $266K | Reduce -0.4% |
| TSLA Tesla Inc. | 0.06% | 590 | $262K | New |
| FITB Fifth Third Bancorp | 0.06% | 5,879 | $262K | No change |
| IWM iShares Russell 2000 ETF | 0.06% | 1,036 | $251K | New |
| CAT Caterpillar Inc. | 0.06% | 520 | $248K | New |
| AMZN Amazon.com Inc. | 0.05% | 1,060 | $233K | New |
| MRK Merck & Co. Inc. | 0.05% | 2,692 | $226K | Reduce -2.8% |
| AVGO Broadcom Inc. | 0.05% | 682 | $225K | New |
| ASB Associated Banc-Corp. | 0.05% | 8,412 | $216K | No change |
| CSCO Cisco Systems Inc. | 0.05% | 3,130 | $214K | Add +1.2% |
| PLTR Palantir Technologies Inc. Class A | 0.05% | 1,159 | $211K | New |
| IJK iShares S&P Mid-Cap 400 Grow | 0.05% | 2,160 | $207K | New |
| SOMC Southern Michigan Bancorp | 0.05% | 8,404 | $206K | New |
Portfolio Sells Q2 2025 → Q3 2025
| VOOG Vanguard S&P 500 Growth ETF | Reduce -3.6% | 10.19% | −1.08 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce 0.0% | 5.05% | −0.55 |
| DISV Dimensional International SM | Reduce -0.5% | 3.60% | −0.31 |
| IEMG iShares Core MSCI Emerging | Reduce -0.3% | 3.60% | −0.25 |
| QQEW First TR Nasdaq-100 Sel Eq | Reduce -0.9% | 1.13% | −0.16 |
| BND Vanguard Total Bond Market | Reduce -26.8% | 0.26% | −0.15 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Reduce -3.0% | 1.03% | −0.13 |
| RPG Invesco S&P 500 Pure Growth | Reduce -3.0% | 0.73% | −0.12 |
| COFS Choiceone Financial SVCS Inc. | Reduce -26.4% | 0.18% | −0.11 |
| IWP iShares Russell Mid-Cap Grow | Reduce -1.5% | 0.53% | −0.08 |
| DWM Wisdomtree International Equ | Reduce -3.0% | 0.43% | −0.07 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -3.2% | 0.51% | −0.07 |
| PEP Pepsico Inc. | Reduce -0.1% | 0.64% | −0.07 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.06 |
| HBAN Huntington Bancshares Inc. | Reduce -0.9% | 0.39% | −0.06 |
| KO The Coca-Cola Co. | Sold out | 0.00% | −0.05 |
| IVV iShares Core S&P 500 ETF | Reduce -14.9% | 0.19% | −0.05 |
| FNDC Schwab Fndmnt Intl SM Eq ETF | Reduce -0.6% | 0.41% | −0.05 |
| CSL Carlisle Cos Inc. | Reduce -4.4% | 0.11% | −0.04 |
| META Meta Platforms Inc. Class A | Reduce -2.3% | 0.20% | −0.04 |
| PXF Invesco Rafi Developed Marke | Reduce -0.5% | 0.37% | −0.04 |
| DLS Wisdomtree Intl S/C DVD Fund | Reduce -8.0% | 0.19% | −0.04 |
| SCHX Schwab US Large-Cap ETF | Reduce -29.1% | 0.07% | −0.04 |
| YUM Yum! Brands Inc. | Reduce -0.1% | 0.26% | −0.04 |
| HON Honeywell International Inc. | Reduce -3.6% | 0.11% | −0.04 |
| PRF Invesco Rafi US 1000 ETF | Reduce -0.1% | 0.37% | −0.04 |
| VOO Vanguard S&P 500 ETF | Reduce -12.0% | 0.15% | −0.04 |
| IWO iShares Russell 2000 Growth | Reduce -3.9% | 0.40% | −0.04 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.1% | 0.31% | −0.04 |
| MSFT Microsoft Corp. | Reduce -0.4% | 0.26% | −0.03 |
| UPS United Parcel Service Class B | Reduce -0.6% | 0.08% | −0.03 |
| MBWM Mercantile Bank Corp. | Reduce -5.1% | 0.12% | −0.03 |
| WFC Wells Fargo & Co. | Reduce -0.8% | 0.25% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Reduce -4.9% | 0.23% | −0.03 |
| IWN iShares Russell 2000 Value E | Reduce -1.9% | 0.41% | −0.03 |
| SHW The Sherwin-Williams Co. | Reduce -3.7% | 0.12% | −0.03 |
| FVD First Trust Value Line DVD | Reduce -5.4% | 0.13% | −0.03 |
| OTIS Otis Worldwide Corp. | Reduce -0.4% | 0.09% | −0.02 |
| PH Parker Hannifin Corp. | Reduce -3.5% | 0.19% | −0.02 |
| T AT&T Inc. | Reduce -15.9% | 0.05% | −0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -3.3% | 0.10% | −0.02 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Reduce -1.6% | 0.24% | −0.02 |
| STE Steris PLC | Reduce -4.0% | 0.08% | −0.02 |
| IDLV Invesco S&P International DE | Reduce -4.4% | 0.07% | −0.01 |
| PNR Pentair PLC | Reduce -3.1% | 0.12% | −0.01 |
| EU Encore Energy Corp. | Sold out | 0.00% | −0.01 |
| TGTX TG Therapeutics Inc. | Reduce -0.4% | 0.06% | −0.01 |
| RTN Raytheon Company | Reduce -0.7% | 0.30% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -1.5% | 0.07% | −0.01 |
| MRK Merck & Co. Inc. | Reduce -2.8% | 0.05% | −0.01 |
Portfolio Buys Q2 2025 → Q3 2025
| AGG iShares Core U.S. Aggregate | New | 7.72% | +7.72 |
| SPY SS SPDR S&P 500 ETF Trust-US | New | 0.30% | +0.30 |
| IVW iShares S&P 500 Growth ETF | New | 0.11% | +0.11 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.07% | +0.07 |
| TSLA Tesla Inc. | New | 0.06% | +0.06 |
| IWM iShares Russell 2000 ETF | New | 0.06% | +0.06 |
| CAT Caterpillar Inc. | New | 0.06% | +0.06 |
| AMZN Amazon.com Inc. | New | 0.05% | +0.05 |
| AVGO Broadcom Inc. | New | 0.05% | +0.05 |
| PLTR Palantir Technologies Inc. Class A | New | 0.05% | +0.05 |
| IJK iShares S&P Mid-Cap 400 Grow | New | 0.05% | +0.05 |
| SOMC Southern Michigan Bancorp | New | 0.05% | +0.05 |
| AAPL Apple Inc. | Add +1.6% | 0.58% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +4.2% | 0.12% | +0.02 |
| NVDA Nvidia Corp. | Add +4.4% | 0.31% | +0.02 |
| JNJ Johnson & Johnson | Add +0.8% | 0.14% | +0.01 |
| ABBV Abbvie Inc. | Add +1.4% | 0.08% | +0.01 |
| CMA Comerica Inc. | Add +0.3% | 0.14% | −0.00 |
| AEP American Electric Power | Add +0.2% | 0.07% | −0.01 |
| DFAX Dimensional World Ex US Core | Add +6.0% | 0.19% | −0.01 |
| DFAC Dimensional US Core Equity 2 | Add +6.8% | 0.43% | −0.01 |
| CSCO Cisco Systems Inc. | Add +1.2% | 0.05% | −0.01 |
| IWV iShares Russell 3000 ETF | Add +0.1% | 0.11% | −0.01 |
| MA Mastercard Inc. Class A | Add +1.0% | 0.07% | −0.01 |
| FIS Fidelity National Info Serv | Add +0.1% | 0.05% | −0.02 |
| ADP Automatic Data Processing | Add +0.1% | 0.11% | −0.02 |
| JPM JPMorgan Chase & Co. | Add +0.4% | 0.42% | −0.03 |
| PG The Procter & Gamble Co. | Add +1.1% | 0.16% | −0.03 |
| WEC WEC Energy Group Inc. | Add +0.9% | 0.67% | −0.04 |
| MAR Marriott International Class A | Add +0.5% | 0.20% | −0.04 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +0.3% | 0.38% | −0.05 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +2.8% | 3.79% | −0.27 |
| EFV iShares MSCI Eafe Value ETF | Add +1.6% | 4.93% | −0.39 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +1.9% | 4.33% | −0.39 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +1.8% | 5.30% | −0.40 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +3.3% | 7.00% | −0.48 |
| EFG iShares MSCI Eafe Growth ETF | Add +2.6% | 4.46% | −0.55 |
| FBND Fidelity Total Bond ETF | Add +8.0% | 7.69% | −0.57 |
| VOOV Vanguard S&P 500 Value ETF | Add +3.9% | 12.36% | −0.82 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 79 | $377.6M | VOOV, VOOG, FBND, SCZ, VOE |
| Q1 2026 | 98 | $422.3M | VOOV, VOOG, FBND, VOE, VBR |
| Q4 2025 | 106 | $452.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q3 2025 | 102 | $439.4M | VOOV, VOOG, AGG, FBND, VOE |
| Q2 2025 | 93 | $375.1M | VOOV, VOOG, FBND, VOE, VBR |
| Q1 2025 | 96 | $373.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q4 2024 | 100 | $370.9M | VOOV, VOOG, AGG, FBND, VOE |
| Q3 2024 | 92 | $382.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q2 2024 | 89 | $346.2M | VOOV, VOOG, AGG, FBND, VOE |
| Q1 2024 | 87 | $344.9M | VOOV, VOOG, AGG, FBND, DWM |