Shakespeare Wealth Management, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 13, 2025), Shakespeare Wealth Management, LLC reported 100 stock positions worth $370.9 million. Its top holding was Vanguard S&P 500 Value ETF (VOOV) at 12.3% of the portfolio, followed by Vanguard S&P 500 Growth ETF (VOOG, 10.1%) and iShares Core U.S. Aggregate (AGG, 7.9%). Compared with Q3 2024, it opened 9 new positions, sold out of 1, added to 38 and reduced 36. The biggest buy was Fidelity Total Bond ETF (FBND, shares +3%) and the biggest sale an exit from SS SPDR S&P 500 ETF Trust-US (SPY).

Most Recent 13F
Q2 2026
Location
Pewaukee, WI
CIK
0001658509
Portfolio Value
$370.9M (Q4 2024)
SEC Filing
0001104659-25-012625 ↗ filed Feb 13, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $344.9M Q1 2024 Q2 2024: $346.2M Q2 2024 Q3 2024: $382.5M Q3 2024 Q4 2024: $370.9M $370.9M Q4 2024 Q1 2025: $373.5M Q1 2025 Q2 2025: $375.1M Q2 2025 Q3 2025: $439.4M Q3 2025 Q4 2025: $452.5M Q4 2025 Q1 2026: $422.3M Q1 2026 Q2 2026: $377.6M Q2 2026

Holdings 100 stocks · $370.9M
VOOV Vanguard S&P 500 Value ETF 12.28% 246,765 $45.5M Reduce -0.4%
VOOG Vanguard S&P 500 Growth ETF 10.06% 101,963 $37.3M Reduce -1.6%
AGG iShares Core U.S. Aggregate 7.86% 300,828 $29.2M Add +2.3%
FBND Fidelity Total Bond ETF 7.61% 629,202 $28.2M Add +2.6%
VOE Vngrd Mrngstr MD-Cap Val ETF 7.09% 162,589 $26.3M Reduce -2.1%
VBR Vngrd Mrngst SL-CP Val ETF-U 5.38% 100,613 $19.9M Reduce -2.8%
SCZ iShares MSCI Eafe Small-Cap 4.72% 288,201 $17.5M Add +2.7%
EFV iShares MSCI Eafe Value ETF 4.51% 319,004 $16.7M Add +5.9%
EFG iShares MSCI Eafe Growth ETF 4.39% 167,989 $16.3M Add +4.4%
MDYG SS SPDR S&P 400 MC GR ETF 4.38% 187,121 $16.3M Reduce -0.3%
SLYG SS SPDR S&P 600 SC GR ETF 3.69% 151,641 $13.7M Reduce -1.9%
IEMG iShares Core MSCI Emerging 3.36% 238,432 $12.5M Add +0.4%
DISV Dimensional International SM 3.21% 447,528 $11.9M Add +3.9%
QQEW First TR Nasdaq-100 Sel Eq 1.17% 34,840 $4.4M Reduce -4.2%
VTI VG Morningstar TS MKT ETF-US 1.16% 14,881 $4.3M No change
FNDX Schwab Fndmntl US LRG Co. ETF 1.16% 180,968 $4.3M Reduce -4.3%
RPG Invesco S&P 500 Pure Growth 0.89% 80,279 $3.3M Reduce -1.8%
PEP Pepsico Inc. 0.88% 21,454 $3.3M Reduce -0.1%
AAPL Apple Inc. 0.68% 10,008 $2.5M Reduce -1.4%
WEC WEC Energy Group Inc. 0.65% 25,552 $2.4M Reduce -0.7%
DWM Wisdomtree International Equ 0.64% 44,817 $2.4M Reduce -15.0%
SCHC Schwab Intl Small-Cap Equity 0.56% 60,470 $2.1M Add +3.7%
IWP iShares Russell Mid-Cap Grow 0.52% 15,111 $1.9M Reduce -6.3%
BND Vanguard Total Bond Market 0.50% 25,893 $1.9M Add +14.2%
FNDC Schwab Fndmnt Intl SM Eq ETF 0.47% 50,913 $1.7M Reduce -7.7%
HBAN Huntington Bancshares Inc. 0.46% 105,074 $1.7M Add +0.0%
IJJ iShares S&P Mid-Cap 400 Valu 0.45% 13,266 $1.7M Reduce -0.2%
PXF Invesco Rafi Developed Marke 0.42% 32,895 $1.6M Add +8.5%
IWO iShares Russell 2000 Growth 0.42% 5,406 $1.6M Reduce -6.7%
IWN iShares Russell 2000 Value E 0.42% 9,425 $1.5M Reduce -1.3%
PRF Invesco Rafi US 1000 ETF 0.40% 37,010 $1.5M Reduce -0.9%
JPM JPMorgan Chase & Co. 0.40% 6,207 $1.5M Add +1.2%
COFS Choiceone Financial SVCS Inc. 0.37% 38,721 $1.4M No change
IJH iShares Core S&P Midcap ETF 0.37% 21,873 $1.4M Add +1.5%
DFAC Dimensional US Core Equity 2 0.36% 38,777 $1.3M Add +2.4%
PRFZ Inv Rafi US 1500 SM-Usd Inc. 0.28% 25,394 $1.1M Reduce -3.9%
VWO Vanguard Ftse Emerging Marke 0.28% 23,375 $1.0M Add +10.7%
YUM Yum! Brands Inc. 0.27% 7,438 $998K No change
VTEB Vanguard Tax-Exempt Bond ETF 0.27% 19,674 $986K Add +12.9%
WFC Wells Fargo & Co. 0.26% 13,839 $972K Add +0.9%
RTN Raytheon Company filed as RTX CORP 0.26% 8,309 $962K Add +0.1%
MAR Marriott International Class A 0.25% 3,347 $934K Add +0.1%
NVDA Nvidia Corp. 0.24% 6,705 $900K Add +3.5%
DLS Wisdomtree Intl S/C DVD Fund 0.23% 13,729 $864K Reduce -25.9%
IVV iShares Core S&P 500 ETF 0.23% 1,434 $844K Reduce -6.3%
MSFT Microsoft Corp. 0.22% 1,895 $799K Add +6.1%
PH Parker Hannifin Corp. 0.20% 1,168 $743K Reduce -8.0%
PG The Procter & Gamble Co. 0.20% 4,416 $740K Reduce -0.7%
SCHF Schwab Intl Equity ETF 0.17% 34,398 $636K No change
VOO Vanguard S&P 500 ETF 0.16% 1,095 $590K Add +0.4%
CMA Comerica Inc. 0.16% 9,351 $578K No change
SCHB Schwab US Broad Market ETF 0.16% 25,396 $576K No change
CSL Carlisle Cos Inc. 0.15% 1,556 $574K Reduce -8.5%
CARR Carrier Global Corp. 0.15% 8,285 $566K Reduce -0.5%
FVD First Trust Value Line DVD 0.15% 12,929 $564K Reduce -1.2%
SHW The Sherwin-Williams Co. 0.15% 1,654 $562K Reduce -8.7%
MBWM Mercantile Bank Corp. 0.15% 12,568 $559K Reduce -8.6%
LNT Alliant Energy Corp. 0.15% 9,252 $547K No change
DFAX Dimensional World Ex US Core 0.15% 21,687 $539K Add +4.5%
HON Honeywell International Inc. 0.14% 2,350 $531K Reduce -3.0%
JNJ Johnson & Johnson 0.14% 3,664 $530K Add +0.4%
VEA Vanguard Ftse Developed ETF 0.14% 11,026 $527K Reduce -1.8%
UPS United Parcel Service Class B 0.14% 4,081 $515K Reduce -4.4%
ADP Automatic Data Processing 0.14% 1,741 $510K No change
PNR Pentair PLC 0.13% 4,708 $474K Reduce -2.4%
BRK.B Berkshire Hathaway Inc. Class B 0.12% 981 $445K Add +31.3%
IWV iShares Russell 3000 ETF 0.11% 1,262 $422K No change
IVW iShares S&P 500 Growth ETF 0.11% 3,945 $401K Add +0.3%
GOOGL Alphabet Inc. Class A 0.11% 2,067 $391K Add +19.7%
IVE iShares S&P 500 Value ETF 0.10% 2,018 $385K No change
OTIS Otis Worldwide Corp. 0.10% 4,152 $385K No change
SCHD Schwab US DVD Equity ETF 0.10% 13,300 $363K Add +2.9%
YUMC Yum China Holdings Inc. 0.09% 7,264 $350K No change
ABBV Abbvie Inc. 0.09% 1,954 $347K Add +2.0%
NVT Nvent Electric PLC 0.09% 4,887 $333K Add +0.3%
STE Steris PLC 0.09% 1,546 $318K Reduce -0.1%
AMZN Amazon.com Inc. 0.08% 1,428 $313K Add +12.8%
KEY Keycorp 0.08% 18,163 $311K No change
FIS Fidelity National Info Serv 0.08% 3,597 $291K Add +20.6%
VB Vanguard Most SM-Cap ETF-Usd 0.08% 1,191 $286K Add +0.1%
AVDV Avantis Intl S/C Value ETF 0.07% 4,207 $274K New
VEU Vanguard Ftse All-World Ex-U 0.07% 1,383 $271K Reduce -70.5%
VXF Vanguard Extended Market ETF 0.07% 1,408 $267K No change
SNA Snap-on Inc. 0.07% 775 $263K No change
MA Mastercard Inc. Class A 0.07% 499 $263K Add +2.3%
IDLV Invesco S&P International DE 0.07% 9,261 $258K Reduce -4.9%
FITB Fifth Third Bancorp 0.07% 5,823 $246K No change
AEP American Electric Power 0.07% 2,627 $242K Add +0.2%
KO The Coca-Cola Co. 0.06% 3,819 $238K Add +0.6%
IWM iShares Russell 2000 ETF 0.06% 1,038 $229K No change
ABT Abbott Laboratories 0.06% 1,994 $226K Add +0.3%
UNH Unitedhealth Group Inc. 0.06% 444 $225K Add +2.1%
TGTX TG Therapeutics Inc. 0.06% 7,398 $223K New
ASB Associated Banc-Corp. 0.05% 8,410 $201K New
ABR Arbor Realty Trust Inc. 0.02% 4,272 $59K New
EU Encore Energy Corp. 0.01% 15,105 $52K New
AHRT Ah Realty Trust Inc. filed as ARMADA HOFFLER PPTYS INC 0.00% 302 $3K New
APLE Apple Hospitality REIT Inc. 0.00% 158 $2K New
AMH American Homes 4 Rent- A 0.00% 50 $2K New
ADC Agree Realty Corp. 0.00% 17 $1K New

Portfolio Sells Q3 2024 → Q4 2024
SPY SS SPDR S&P 500 ETF Trust-US Sold out 0.00% −0.25
VOE Vngrd Mrngstr MD-Cap Val ETF Reduce -2.1% 7.09% −0.19
DWM Wisdomtree International Equ Reduce -15.0% 0.64% −0.16
DLS Wisdomtree Intl S/C DVD Fund Reduce -25.9% 0.23% −0.10
FNDC Schwab Fndmnt Intl SM Eq ETF Reduce -7.7% 0.47% −0.08
VOOV Vanguard S&P 500 Value ETF Reduce -0.4% 12.28% −0.08
PEP Pepsico Inc. Reduce -0.1% 0.88% −0.08
SLYG SS SPDR S&P 600 SC GR ETF Reduce -1.9% 3.69% −0.07
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -2.8% 5.38% −0.05
VEU Vanguard Ftse All-World Ex-U Reduce -70.5% 0.07% −0.05
CSL Carlisle Cos Inc. Reduce -8.5% 0.15% −0.05
SHW The Sherwin-Williams Co. Reduce -8.7% 0.15% −0.03
FNDX Schwab Fndmntl US LRG Co. ETF Reduce -4.3% 1.16% −0.03
CARR Carrier Global Corp. Reduce -0.5% 0.15% −0.02
QQEW First TR Nasdaq-100 Sel Eq Reduce -4.2% 1.17% −0.02
UPS United Parcel Service Class B Reduce -4.4% 0.14% −0.01
VEA Vanguard Ftse Developed ETF Reduce -1.8% 0.14% −0.01
STE Steris PLC Reduce -0.1% 0.09% −0.01
IWO iShares Russell 2000 Growth Reduce -6.7% 0.42% −0.01
PH Parker Hannifin Corp. Reduce -8.0% 0.20% −0.01
IDLV Invesco S&P International DE Reduce -4.9% 0.07% −0.01
MBWM Mercantile Bank Corp. Reduce -8.6% 0.15% −0.01
FVD First Trust Value Line DVD Reduce -1.2% 0.15% −0.00
IVV iShares Core S&P 500 ETF Reduce -6.3% 0.23% −0.00
PRFZ Inv Rafi US 1500 SM-Usd Inc. Reduce -3.9% 0.28% −0.00
PG The Procter & Gamble Co. Reduce -0.7% 0.20% −0.00
IWN iShares Russell 2000 Value E Reduce -1.3% 0.42% +0.00
WEC WEC Energy Group Inc. Reduce -0.7% 0.65% +0.00
PNR Pentair PLC Reduce -2.4% 0.13% +0.00
PRF Invesco Rafi US 1000 ETF Reduce -0.9% 0.40% +0.01
HON Honeywell International Inc. Reduce -3.0% 0.14% +0.01
IJJ iShares S&P Mid-Cap 400 Valu Reduce -0.2% 0.45% +0.02
IWP iShares Russell Mid-Cap Grow Reduce -6.3% 0.52% +0.02
RPG Invesco S&P 500 Pure Growth Reduce -1.8% 0.89% +0.05
AAPL Apple Inc. Reduce -1.4% 0.68% +0.06
MDYG SS SPDR S&P 400 MC GR ETF Reduce -0.3% 4.38% +0.08
VOOG Vanguard S&P 500 Growth ETF Reduce -1.6% 10.06% +0.70

Portfolio Buys Q3 2024 → Q4 2024
FBND Fidelity Total Bond ETF Add +2.6% 7.61% +0.12
AGG iShares Core U.S. Aggregate Add +2.3% 7.86% +0.07
AVDV Avantis Intl S/C Value ETF New 0.07% +0.07
JPM JPMorgan Chase & Co. Add +1.2% 0.40% +0.06
TGTX TG Therapeutics Inc. New 0.06% +0.06
WFC Wells Fargo & Co. Add +0.9% 0.26% +0.06
HBAN Huntington Bancshares Inc. Add +0.0% 0.46% +0.06
BND Vanguard Total Bond Market Add +14.2% 0.50% +0.06
ASB Associated Banc-Corp. New 0.05% +0.05
NVDA Nvidia Corp. Add +3.5% 0.24% +0.04
MAR Marriott International Class A Add +0.1% 0.25% +0.03
VTEB Vanguard Tax-Exempt Bond ETF Add +12.9% 0.27% +0.03
GOOGL Alphabet Inc. Class A Add +19.7% 0.11% +0.03
BRK.B Berkshire Hathaway Inc. Class B Add +31.3% 0.12% +0.03
AMZN Amazon.com Inc. Add +12.8% 0.08% +0.02
DFAC Dimensional US Core Equity 2 Add +2.4% 0.36% +0.02
IJH iShares Core S&P Midcap ETF Add +1.5% 0.37% +0.02
ABR Arbor Realty Trust Inc. New 0.02% +0.02
MSFT Microsoft Corp. Add +6.1% 0.22% +0.01
EU Encore Energy Corp. New 0.01% +0.01
VWO Vanguard Ftse Emerging Marke Add +10.7% 0.28% +0.01
FIS Fidelity National Info Serv Add +20.6% 0.08% +0.01
PXF Invesco Rafi Developed Marke Add +8.5% 0.42% +0.01
IVW iShares S&P 500 Growth ETF Add +0.3% 0.11% +0.01
VOO Vanguard S&P 500 ETF Add +0.4% 0.16% +0.01
MA Mastercard Inc. Class A Add +2.3% 0.07% +0.01
VB Vanguard Most SM-Cap ETF-Usd Add +0.1% 0.08% +0.00
SCHD Schwab US DVD Equity ETF Add +2.9% 0.10% +0.00
ABT Abbott Laboratories Add +0.3% 0.06% +0.00
AHRT Ah Realty Trust Inc. New 0.00% +0.00
APLE Apple Hospitality REIT Inc. New 0.00% +0.00
AMH American Homes 4 Rent- A New 0.00% +0.00
ADC Agree Realty Corp. New 0.00% +0.00
NVT Nvent Electric PLC Add +0.3% 0.09% +0.00
DFAX Dimensional World Ex US Core Add +4.5% 0.15% −0.00
RTN Raytheon Company Add +0.1% 0.26% −0.00
AEP American Electric Power Add +0.2% 0.07% −0.01
ABBV Abbvie Inc. Add +2.0% 0.09% −0.01
UNH Unitedhealth Group Inc. Add +2.1% 0.06% −0.01
KO The Coca-Cola Co. Add +0.6% 0.06% −0.01
JNJ Johnson & Johnson Add +0.4% 0.14% −0.01
EFV iShares MSCI Eafe Value ETF Add +5.9% 4.51% −0.02
SCHC Schwab Intl Small-Cap Equity Add +3.7% 0.56% −0.03
DISV Dimensional International SM Add +3.9% 3.21% −0.07
EFG iShares MSCI Eafe Growth ETF Add +4.4% 4.39% −0.14
IEMG iShares Core MSCI Emerging Add +0.4% 3.36% −0.21
SCZ iShares MSCI Eafe Small-Cap Add +2.7% 4.72% −0.25

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 79$377.6MVOOV, VOOG, FBND, SCZ, VOE
Q1 2026 98$422.3MVOOV, VOOG, FBND, VOE, VBR
Q4 2025 106$452.5MVOOV, VOOG, AGG, FBND, VOE
Q3 2025 102$439.4MVOOV, VOOG, AGG, FBND, VOE
Q2 2025 93$375.1MVOOV, VOOG, FBND, VOE, VBR
Q1 2025 96$373.5MVOOV, VOOG, AGG, FBND, VOE
Q4 2024 100$370.9MVOOV, VOOG, AGG, FBND, VOE
Q3 2024 92$382.5MVOOV, VOOG, AGG, FBND, VOE
Q2 2024 89$346.2MVOOV, VOOG, AGG, FBND, VOE
Q1 2024 87$344.9MVOOV, VOOG, AGG, FBND, DWM