Shakespeare Wealth Management, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 15, 2025), Shakespeare Wealth Management, LLC reported 96 stock positions worth $373.5 million. Its top holding was Vanguard S&P 500 Value ETF (VOOV) at 12.3% of the portfolio, followed by Vanguard S&P 500 Growth ETF (VOOG, 9.3%) and iShares Core U.S. Aggregate (AGG, 8.1%). Compared with Q4 2024, it opened 4 new positions, sold out of 8, added to 29 and reduced 44. The biggest buy was Fidelity Total Bond ETF (FBND, shares +3%) and the biggest sale Invesco S&P 500 Pure Growth (RPG, shares −11%).
- Most Recent 13F
- Q2 2026
- Location
- Pewaukee, WI
- CIK
- 0001658509
- Portfolio Value
- $373.5M (Q1 2025)
- SEC Filing
- 0001104659-25-049163 ↗ filed May 15, 2025
Holdings Value
Holdings 96 stocks · $373.5M
| VOOV Vanguard S&P 500 Value ETF | 12.28% | 248,907 | $45.8M | Add +0.9% |
| VOOG Vanguard S&P 500 Growth ETF | 9.31% | 103,914 | $34.8M | Add +1.9% |
| AGG iShares Core U.S. Aggregate | 8.12% | 306,737 | $30.3M | Add +2.0% |
| FBND Fidelity Total Bond ETF | 7.91% | 646,774 | $29.5M | Add +2.8% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 7.10% | 165,198 | $26.5M | Add +1.6% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 5.25% | 105,276 | $19.6M | Add +4.6% |
| SCZ iShares MSCI Eafe Small-Cap | 4.94% | 290,415 | $18.5M | Add +0.8% |
| EFV iShares MSCI Eafe Value ETF | 4.79% | 303,219 | $17.9M | Reduce -5.0% |
| EFG iShares MSCI Eafe Growth ETF | 4.50% | 168,175 | $16.8M | Add +0.1% |
| MDYG SS SPDR S&P 400 MC GR ETF | 4.23% | 198,593 | $15.8M | Add +6.1% |
| SLYG SS SPDR S&P 600 SC GR ETF | 3.66% | 164,594 | $13.7M | Add +8.5% |
| IEMG iShares Core MSCI Emerging | 3.50% | 242,346 | $13.1M | Add +1.6% |
| DISV Dimensional International SM | 3.45% | 442,519 | $12.9M | Reduce -1.1% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 1.12% | 177,103 | $4.2M | Reduce -2.1% |
| QQEW First TR Nasdaq-100 Sel Eq | 1.10% | 34,101 | $4.1M | Reduce -2.1% |
| VTI VG Morningstar TS MKT ETF-US | 1.09% | 14,846 | $4.1M | Reduce -0.2% |
| PEP Pepsico Inc. | 0.86% | 21,472 | $3.2M | Add +0.1% |
| WEC WEC Energy Group Inc. | 0.74% | 25,384 | $2.8M | Reduce -0.7% |
| RPG Invesco S&P 500 Pure Growth | 0.73% | 71,509 | $2.7M | Reduce -10.9% |
| DWM Wisdomtree International Equ | 0.65% | 42,006 | $2.4M | Reduce -6.3% |
| AAPL Apple Inc. | 0.59% | 9,872 | $2.2M | Reduce -1.4% |
| SCHC Schwab Intl Small-Cap Equity | 0.55% | 57,390 | $2.1M | Reduce -5.1% |
| IWP iShares Russell Mid-Cap Grow | 0.47% | 15,000 | $1.8M | Reduce -0.7% |
| PXF Invesco Rafi Developed Marke | 0.47% | 33,820 | $1.8M | Add +2.8% |
| BND Vanguard Total Bond Market | 0.45% | 22,878 | $1.7M | Reduce -11.6% |
| FNDC Schwab Fndmnt Intl SM Eq ETF | 0.44% | 44,893 | $1.6M | Reduce -11.8% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.41% | 12,840 | $1.5M | Reduce -3.2% |
| HBAN Huntington Bancshares Inc. | 0.40% | 99,016 | $1.5M | Reduce -5.8% |
| PRF Invesco Rafi US 1000 ETF | 0.40% | 36,659 | $1.5M | Reduce -0.9% |
| JPM JPMorgan Chase & Co. | 0.38% | 5,829 | $1.4M | Reduce -6.1% |
| DFAC Dimensional US Core Equity 2 | 0.38% | 42,485 | $1.4M | Add +9.6% |
| IWN iShares Russell 2000 Value E | 0.37% | 9,064 | $1.4M | Reduce -3.8% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.36% | 26,929 | $1.3M | Add +36.9% |
| IWO iShares Russell 2000 Growth | 0.36% | 5,192 | $1.3M | Reduce -4.0% |
| IJH iShares Core S&P Midcap ETF | 0.33% | 21,049 | $1.2M | Reduce -3.8% |
| YUM Yum! Brands Inc. | 0.31% | 7,436 | $1.2M | Reduce -0.0% |
| COFS Choiceone Financial SVCS Inc. | 0.29% | 37,621 | $1.1M | Reduce -2.8% |
| RTN Raytheon Company filed as RTX CORP | 0.28% | 7,823 | $1.0M | Reduce -5.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.25% | 1,678 | $939K | New |
| WFC Wells Fargo & Co. | 0.25% | 13,016 | $934K | Reduce -6.0% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 0.25% | 24,359 | $922K | Reduce -4.1% |
| VWO Vanguard Ftse Emerging Marke | 0.23% | 18,832 | $852K | Reduce -19.4% |
| DLS Wisdomtree Intl S/C DVD Fund | 0.22% | 12,473 | $823K | Reduce -9.2% |
| IVV iShares Core S&P 500 ETF | 0.22% | 1,446 | $813K | Add +0.8% |
| MAR Marriott International Class A | 0.21% | 3,350 | $798K | Add +0.1% |
| PG The Procter & Gamble Co. | 0.20% | 4,430 | $755K | Add +0.3% |
| META Meta Platforms Inc. Class A | 0.20% | 1,269 | $731K | New |
| NVDA Nvidia Corp. | 0.19% | 6,698 | $726K | Reduce -0.1% |
| MSFT Microsoft Corp. | 0.19% | 1,897 | $712K | Add +0.1% |
| PH Parker Hannifin Corp. | 0.18% | 1,136 | $691K | Reduce -2.7% |
| SCHF Schwab Intl Equity ETF | 0.18% | 34,398 | $680K | No change |
| DFAX Dimensional World Ex US Core | 0.17% | 24,082 | $631K | Add +11.0% |
| JNJ Johnson & Johnson | 0.16% | 3,664 | $608K | No change |
| LNT Alliant Energy Corp. | 0.16% | 9,252 | $595K | No change |
| FVD First Trust Value Line DVD | 0.15% | 12,929 | $577K | No change |
| VOO Vanguard S&P 500 ETF | 0.15% | 1,090 | $560K | Reduce -0.5% |
| SHW The Sherwin-Williams Co. | 0.15% | 1,604 | $560K | Reduce -3.0% |
| SCHB Schwab US Broad Market ETF | 0.14% | 25,089 | $540K | Reduce -1.2% |
| ADP Automatic Data Processing | 0.14% | 1,741 | $532K | No change |
| MBWM Mercantile Bank Corp. | 0.14% | 12,194 | $530K | Reduce -3.0% |
| CARR Carrier Global Corp. | 0.14% | 8,285 | $525K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.14% | 985 | $525K | Add +0.4% |
| CMA Comerica Inc. | 0.14% | 8,801 | $520K | Reduce -5.9% |
| CSL Carlisle Cos Inc. | 0.14% | 1,511 | $514K | Reduce -2.9% |
| VEA Vanguard Ftse Developed ETF | 0.14% | 10,089 | $513K | Reduce -8.5% |
| MRK Merck & Co. Inc. | 0.13% | 5,483 | $492K | New |
| HON Honeywell International Inc. | 0.13% | 2,280 | $483K | Reduce -3.0% |
| UPS United Parcel Service Class B | 0.12% | 4,062 | $447K | Reduce -0.5% |
| OTIS Otis Worldwide Corp. | 0.12% | 4,160 | $429K | Add +0.2% |
| PNR Pentair PLC | 0.11% | 4,708 | $412K | No change |
| ABBV Abbvie Inc. | 0.11% | 1,963 | $411K | Add +0.5% |
| IWV iShares Russell 3000 ETF | 0.11% | 1,262 | $401K | No change |
| IVE iShares S&P 500 Value ETF | 0.10% | 2,018 | $385K | No change |
| YUMC Yum China Holdings Inc. | 0.10% | 7,264 | $378K | No change |
| SCHD Schwab US DVD Equity ETF | 0.10% | 12,927 | $361K | Reduce -2.8% |
| IVW iShares S&P 500 Growth ETF | 0.10% | 3,884 | $361K | Reduce -1.6% |
| STE Steris PLC | 0.09% | 1,546 | $350K | No change |
| GOOGL Alphabet Inc. Class A | 0.08% | 1,914 | $296K | Reduce -7.4% |
| TGTX TG Therapeutics Inc. | 0.08% | 7,398 | $292K | No change |
| KEY Keycorp | 0.08% | 18,163 | $290K | No change |
| AEP American Electric Power | 0.08% | 2,627 | $287K | No change |
| IDLV Invesco S&P International DE | 0.07% | 9,131 | $277K | Reduce -1.4% |
| MA Mastercard Inc. Class A | 0.07% | 501 | $275K | Add +0.4% |
| AMZN Amazon.com Inc. | 0.07% | 1,443 | $275K | Add +1.1% |
| KO The Coca-Cola Co. | 0.07% | 3,820 | $274K | Add +0.0% |
| VEU Vanguard Ftse All-World Ex-U | 0.07% | 1,383 | $268K | No change |
| FIS Fidelity National Info Serv | 0.07% | 3,567 | $266K | Reduce -0.8% |
| ABT Abbott Laboratories | 0.07% | 2,000 | $265K | Add +0.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.07% | 1,187 | $263K | Reduce -0.3% |
| SNA Snap-on Inc. | 0.07% | 775 | $261K | No change |
| NVT Nvent Electric PLC | 0.07% | 4,898 | $257K | Add +0.2% |
| VXF Vanguard Extended Market ETF | 0.06% | 1,408 | $243K | No change |
| UNH Unitedhealth Group Inc. | 0.06% | 447 | $234K | Add +0.7% |
| FITB Fifth Third Bancorp | 0.06% | 5,823 | $228K | No change |
| T AT&T Inc. | 0.05% | 7,131 | $202K | New |
| EU Encore Energy Corp. | 0.01% | 15,105 | $21K | No change |
Portfolio Sells Q4 2024 → Q1 2025
| RPG Invesco S&P 500 Pure Growth | Reduce -10.9% | 0.73% | −0.16 |
| AAPL Apple Inc. | Reduce -1.4% | 0.59% | −0.09 |
| COFS Choiceone Financial SVCS Inc. | Reduce -2.8% | 0.29% | −0.08 |
| AVDV Avantis Intl S/C Value ETF | Sold out | 0.00% | −0.07 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.2% | 1.09% | −0.07 |
| QQEW First TR Nasdaq-100 Sel Eq | Reduce -2.1% | 1.10% | −0.07 |
| IWO iShares Russell 2000 Growth | Reduce -4.0% | 0.36% | −0.06 |
| HBAN Huntington Bancshares Inc. | Reduce -5.8% | 0.40% | −0.06 |
| IWM iShares Russell 2000 ETF | Sold out | 0.00% | −0.06 |
| ASB Associated Banc-Corp. | Sold out | 0.00% | −0.05 |
| BND Vanguard Total Bond Market | Reduce -11.6% | 0.45% | −0.05 |
| IWN iShares Russell 2000 Value E | Reduce -3.8% | 0.37% | −0.05 |
| VWO Vanguard Ftse Emerging Marke | Reduce -19.4% | 0.23% | −0.05 |
| NVDA Nvidia Corp. | Reduce -0.1% | 0.19% | −0.05 |
| IWP iShares Russell Mid-Cap Grow | Reduce -0.7% | 0.47% | −0.04 |
| IJH iShares Core S&P Midcap ETF | Reduce -3.8% | 0.33% | −0.04 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Reduce -4.1% | 0.25% | −0.04 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Reduce -2.1% | 1.12% | −0.04 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -3.2% | 0.41% | −0.04 |
| FNDC Schwab Fndmnt Intl SM Eq ETF | Reduce -11.8% | 0.44% | −0.03 |
| GOOGL Alphabet Inc. Class A | Reduce -7.4% | 0.08% | −0.03 |
| UPS United Parcel Service Class B | Reduce -0.5% | 0.12% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -6.1% | 0.38% | −0.02 |
| CSL Carlisle Cos Inc. | Reduce -2.9% | 0.14% | −0.02 |
| CMA Comerica Inc. | Reduce -5.9% | 0.14% | −0.02 |
| ABR Arbor Realty Trust Inc. | Sold out | 0.00% | −0.02 |
| PH Parker Hannifin Corp. | Reduce -2.7% | 0.18% | −0.02 |
| HON Honeywell International Inc. | Reduce -3.0% | 0.13% | −0.01 |
| DLS Wisdomtree Intl S/C DVD Fund | Reduce -9.2% | 0.22% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -6.0% | 0.25% | −0.01 |
| IVW iShares S&P 500 Growth ETF | Reduce -1.6% | 0.10% | −0.01 |
| SCHB Schwab US Broad Market ETF | Reduce -1.2% | 0.14% | −0.01 |
| VOO Vanguard S&P 500 ETF | Reduce -0.5% | 0.15% | −0.01 |
| MBWM Mercantile Bank Corp. | Reduce -3.0% | 0.14% | −0.01 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -5.1% | 0.55% | −0.01 |
| FIS Fidelity National Info Serv | Reduce -0.8% | 0.07% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -0.3% | 0.07% | −0.01 |
| PRF Invesco Rafi US 1000 ETF | Reduce -0.9% | 0.40% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Reduce -8.5% | 0.14% | −0.00 |
| SHW The Sherwin-Williams Co. | Reduce -3.0% | 0.15% | −0.00 |
| SCHD Schwab US DVD Equity ETF | Reduce -2.8% | 0.10% | −0.00 |
| AHRT Ah Realty Trust Inc. | Sold out | 0.00% | −0.00 |
| APLE Apple Hospitality REIT Inc. | Sold out | 0.00% | −0.00 |
| AMH American Homes 4 Rent- A | Sold out | 0.00% | −0.00 |
| ADC Agree Realty Corp. | Sold out | 0.00% | −0.00 |
| IDLV Invesco S&P International DE | Reduce -1.4% | 0.07% | +0.00 |
| DWM Wisdomtree International Equ | Reduce -6.3% | 0.65% | +0.02 |
| RTN Raytheon Company | Reduce -5.8% | 0.28% | +0.02 |
| YUM Yum! Brands Inc. | Reduce -0.0% | 0.31% | +0.04 |
| WEC WEC Energy Group Inc. | Reduce -0.7% | 0.74% | +0.09 |
Portfolio Buys Q4 2024 → Q1 2025
| FBND Fidelity Total Bond ETF | Add +2.8% | 7.91% | +0.29 |
| AGG iShares Core U.S. Aggregate | Add +2.0% | 8.12% | +0.27 |
| SPY SS SPDR S&P 500 ETF Trust-US | New | 0.25% | +0.25 |
| SCZ iShares MSCI Eafe Small-Cap | Add +0.8% | 4.94% | +0.22 |
| META Meta Platforms Inc. Class A | New | 0.20% | +0.20 |
| IEMG iShares Core MSCI Emerging | Add +1.6% | 3.50% | +0.15 |
| MRK Merck & Co. Inc. | New | 0.13% | +0.13 |
| EFG iShares MSCI Eafe Growth ETF | Add +0.1% | 4.50% | +0.12 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +36.9% | 0.36% | +0.09 |
| T AT&T Inc. | New | 0.05% | +0.05 |
| PXF Invesco Rafi Developed Marke | Add +2.8% | 0.47% | +0.05 |
| DFAX Dimensional World Ex US Core | Add +11.0% | 0.17% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.4% | 0.14% | +0.02 |
| ABBV Abbvie Inc. | Add +0.5% | 0.11% | +0.02 |
| DFAC Dimensional US Core Equity 2 | Add +9.6% | 0.38% | +0.01 |
| OTIS Otis Worldwide Corp. | Add +0.2% | 0.12% | +0.01 |
| ABT Abbott Laboratories | Add +0.3% | 0.07% | +0.01 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +1.6% | 7.10% | +0.01 |
| KO The Coca-Cola Co. | Add +0.0% | 0.07% | +0.01 |
| MA Mastercard Inc. Class A | Add +0.4% | 0.07% | +0.00 |
| PG The Procter & Gamble Co. | Add +0.3% | 0.20% | +0.00 |
| UNH Unitedhealth Group Inc. | Add +0.7% | 0.06% | +0.00 |
| VOOV Vanguard S&P 500 Value ETF | Add +0.9% | 12.28% | +0.00 |
| IVV iShares Core S&P 500 ETF | Add +0.8% | 0.22% | −0.01 |
| AMZN Amazon.com Inc. | Add +1.1% | 0.07% | −0.01 |
| PEP Pepsico Inc. | Add +0.1% | 0.86% | −0.02 |
| NVT Nvent Electric PLC | Add +0.2% | 0.07% | −0.02 |
| MSFT Microsoft Corp. | Add +0.1% | 0.19% | −0.02 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +8.5% | 3.66% | −0.04 |
| MAR Marriott International Class A | Add +0.1% | 0.21% | −0.04 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +4.6% | 5.25% | −0.12 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +6.1% | 4.23% | −0.16 |
| VOOG Vanguard S&P 500 Growth ETF | Add +1.9% | 9.31% | −0.76 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 79 | $377.6M | VOOV, VOOG, FBND, SCZ, VOE |
| Q1 2026 | 98 | $422.3M | VOOV, VOOG, FBND, VOE, VBR |
| Q4 2025 | 106 | $452.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q3 2025 | 102 | $439.4M | VOOV, VOOG, AGG, FBND, VOE |
| Q2 2025 | 93 | $375.1M | VOOV, VOOG, FBND, VOE, VBR |
| Q1 2025 | 96 | $373.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q4 2024 | 100 | $370.9M | VOOV, VOOG, AGG, FBND, VOE |
| Q3 2024 | 92 | $382.5M | VOOV, VOOG, AGG, FBND, VOE |
| Q2 2024 | 89 | $346.2M | VOOV, VOOG, AGG, FBND, VOE |
| Q1 2024 | 87 | $344.9M | VOOV, VOOG, AGG, FBND, DWM |