Sterling Financial Group, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 17, 2025), Sterling Financial Group, Inc. reported 73 stock positions worth $315.5 million. Its top holding was Invesco S&P 500 Quality ETF (SPHQ) at 12.9% of the portfolio, followed by Amplify CWP Enhan Divid ETF (DIVO, 10.8%) and JPMorgan Active Growth ETF (JGRO, 10.1%). Compared with Q2 2025, it opened 7 new positions, sold out of 5, added to 23 and reduced 30. The biggest buy was Invesco Bulletshares 2032 CB (BSCW, shares +60%) and the biggest sale SS SPDR P Long Term C ETF (SPLB, shares −99%).
- Most Recent 13F
- Q3 2025
- Location
- PASADENA, CA
- CIK
- 0001991301
- Portfolio Value
- $315.5M (Q3 2025)
- SEC Filing
- 0001991301-25-000008 ↗ filed Nov 17, 2025
Holdings Value
Holdings 73 stocks · $315.5M
| SPHQ Invesco S&P 500 Quality ETF | 12.87% | 554,026 | $40.6M | Add +6.1% |
| DIVO Amplify CWP Enhan Divid ETF | 10.82% | 765,866 | $34.1M | Add +9.0% |
| JGRO JPMorgan Active Growth ETF | 10.10% | 339,850 | $31.9M | Reduce -4.1% |
| INTF iShares International Equity | 9.20% | 808,140 | $29.0M | Add +29.6% |
| IBHF iShares Ibond 2026 HY & Inc. | 8.04% | 1,084,888 | $25.4M | Reduce -10.4% |
| BSCS Invesco Bulletshares 2028 CB | 6.37% | 977,025 | $20.1M | Add +33.8% |
| BSCW Invesco Bulletshares 2032 CB | 6.32% | 954,762 | $19.9M | Add +59.9% |
| IDVO Amplify CWP Intl Enh DVD Inc. | 6.25% | 528,577 | $19.7M | Add +20.1% |
| AAPL Apple Inc. | 4.12% | 51,040 | $13.0M | Reduce -3.8% |
| GSY Invesco Ultra Short Duration | 1.72% | 108,261 | $5.4M | Reduce -7.6% |
| BSMT Invesco Bulletshares 2029 MB | 1.52% | 206,991 | $4.8M | Add +123.8% |
| XSMO Invesco S&P Smallcap Momentu | 1.45% | 62,384 | $4.6M | Add +1515.3% |
| CI The Cigna Group | 1.44% | 15,753 | $4.5M | Reduce -0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.35% | 6,413 | $4.3M | No change |
| DFAU Dimensional US Core Equity M | 1.25% | 86,506 | $4.0M | Reduce -5.3% |
| BSSX Invesco Bulletshares 2033 MB | 1.25% | 154,131 | $3.9M | Add +43.7% |
| DFAI Dimensional International Co. | 1.05% | 90,877 | $3.3M | Add +0.0% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.93% | 57,288 | $2.9M | Reduce -14.7% |
| NVDA Nvidia Corp. | 0.91% | 15,319 | $2.9M | Reduce -2.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.74% | 30,000 | $2.4M | No change |
| MSFT Microsoft Corp. | 0.66% | 4,007 | $2.1M | Reduce -3.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.59% | 3,687 | $1.9M | Reduce -0.9% |
| AMZN Amazon.com Inc. | 0.59% | 8,432 | $1.9M | Reduce -14.7% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.58% | 10,520 | $1.8M | No change |
| IWV iShares Russell 3000 ETF | 0.56% | 4,670 | $1.8M | No change |
| ETHE Grayscale Ethereum Staking E | 0.54% | 50,000 | $1.7M | Add +257.1% |
| DVY iShares Select Dividend ETF | 0.53% | 11,675 | $1.7M | No change |
| IWN iShares Russell 2000 Value E | 0.48% | 8,545 | $1.5M | No change |
| MSTR Strategy Inc. | 0.43% | 4,227 | $1.4M | Add +17.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.40% | 2,079 | $1.2M | No change |
| TSLA Tesla Inc. | 0.38% | 2,668 | $1.2M | Reduce -2.3% |
| CVS CVS Health Corp. | 0.37% | 15,486 | $1.2M | Reduce -0.5% |
| GOOGL Alphabet Inc. Class A | 0.29% | 3,720 | $904K | Reduce -0.3% |
| BSMW Invesco Bulletshares 2032 MB | 0.27% | 33,863 | $846K | Reduce -38.0% |
| META Meta Platforms Inc. Class A | 0.25% | 1,078 | $792K | Reduce -5.2% |
| BSMU Invesco Bulletshares 2030 MB | 0.24% | 35,225 | $772K | Add +27.6% |
| BSMV Invesco Bulletshares 2031 MB | 0.24% | 36,270 | $762K | Reduce -31.9% |
| BSMS Invesco Bulletshares 2028 MB | 0.24% | 32,343 | $757K | Add +65.5% |
| BSMY Invesco Bulletshares 2034 MB | 0.24% | 31,062 | $756K | New |
| CVX Chevron Corp. | 0.23% | 4,620 | $717K | Add +11.9% |
| BSMR Invesco Bulletshares 2027 MB | 0.21% | 28,399 | $672K | Add +54.1% |
| ESBA Empire State Realty Op LP-Es | 0.20% | 84,909 | $632K | Reduce -9.1% |
| BSMQ Invesco Bulletshares 2026 MB | 0.20% | 26,509 | $626K | Add +44.0% |
| AVGO Broadcom Inc. | 0.19% | 1,815 | $599K | Reduce -5.0% |
| GOOG Alphabet Inc. Class C | 0.19% | 2,421 | $590K | Reduce -1.1% |
| BSMP Invesco Bulletshares 2025 MB | 0.16% | 20,696 | $508K | Add +20.1% |
| BSCX Invesco Bulletshares 2033 CB | 0.16% | 23,635 | $507K | Reduce -29.2% |
| BSCY Invesco Bulletshares 2034 CB | 0.16% | 23,730 | $499K | New |
| PANW Palo Alto Networks Inc. | 0.16% | 2,428 | $494K | No change |
| JPM JPMorgan Chase & Co. | 0.15% | 1,534 | $484K | Reduce -0.8% |
| LMT Lockheed Martin Corp. | 0.15% | 944 | $471K | Reduce -0.1% |
| UNP Union Pacific Corp. | 0.15% | 1,952 | $461K | Reduce -3.9% |
| BSCU Invesco Bulletshares 2030 CB | 0.14% | 27,034 | $457K | Add +117.3% |
| MAR Marriott International Class A | 0.14% | 1,739 | $453K | No change |
| V Visa Inc. Class A | 0.14% | 1,293 | $441K | Reduce -7.4% |
| BSCV Invesco Bulletshares 2031 CB | 0.14% | 26,072 | $435K | Add +11.7% |
| XOM Exxon Mobil Corp. | 0.14% | 3,781 | $426K | Add +1.0% |
| BSCT Invesco Bulletshares 2029 CB | 0.12% | 20,471 | $385K | New |
| BSCR Invesco Bulletshares 2027 CB | 0.12% | 19,515 | $385K | New |
| BSCQ Invesco Bulletshares 2026 CB | 0.11% | 17,521 | $343K | New |
| BSCP Invesco Bulletshares 2025 CB | 0.11% | 16,534 | $342K | New |
| HD Home Depot Inc. | 0.11% | 828 | $335K | Reduce -2.5% |
| LLY Eli Lilly & Co. | 0.09% | 385 | $294K | Reduce -6.1% |
| MS Morgan Stanley | 0.09% | 1,817 | $289K | Add +1.6% |
| TSM Taiwan Semiconductor-SP ADR | 0.09% | 1,019 | $285K | No change |
| PEP Pepsico Inc. | 0.09% | 2,017 | $283K | Reduce -34.8% |
| COST Costco Wholesale Corp. | 0.09% | 292 | $270K | No change |
| IVV iShares Core S&P 500 ETF | 0.08% | 393 | $263K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.07% | 1,622 | $234K | No change |
| CSCO Cisco Systems Inc. | 0.07% | 3,143 | $215K | Add +1.5% |
| SPLB SS SPDR P Long Term C ETF | 0.07% | 9,207 | $213K | Reduce -98.9% |
| QCOM Qualcomm Inc. | 0.07% | 1,252 | $208K | Reduce -2.6% |
| BLK BlackRock Inc. | 0.07% | 178 | $208K | New |
Portfolio Sells Q2 2025 → Q3 2025
| SPLB SS SPDR P Long Term C ETF | Reduce -98.9% | 0.07% | −6.27 |
| TFI SS SPDR N Ice Muni Bond ETF | Sold out | 0.00% | −2.63 |
| IBHF iShares Ibond 2026 HY & Inc. | Reduce -10.4% | 8.04% | −1.40 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.66 |
| CI The Cigna Group | Reduce -0.1% | 1.44% | −0.31 |
| GSY Invesco Ultra Short Duration | Reduce -7.6% | 1.72% | −0.25 |
| JMST JPM Ultra-Short Muni Income | Reduce -14.7% | 0.93% | −0.22 |
| BSMW Invesco Bulletshares 2032 MB | Reduce -38.0% | 0.27% | −0.18 |
| JGRO JPMorgan Active Growth ETF | Reduce -4.1% | 10.10% | −0.14 |
| AMZN Amazon.com Inc. | Reduce -14.7% | 0.59% | −0.14 |
| BSMV Invesco Bulletshares 2031 MB | Reduce -31.9% | 0.24% | −0.13 |
| GSLC Goldman Activebeta US LC ETF | Sold out | 0.00% | −0.12 |
| BSCX Invesco Bulletshares 2033 CB | Reduce -29.2% | 0.16% | −0.08 |
| BSX Boston Scientific Corp. | Sold out | 0.00% | −0.07 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.07 |
| PEP Pepsico Inc. | Reduce -34.8% | 0.09% | −0.05 |
| ESBA Empire State Realty Op LP-Es | Reduce -9.1% | 0.20% | −0.05 |
| DFAU Dimensional US Core Equity M | Reduce -5.3% | 1.25% | −0.04 |
| MSFT Microsoft Corp. | Reduce -3.5% | 0.66% | −0.04 |
| META Meta Platforms Inc. Class A | Reduce -5.2% | 0.25% | −0.03 |
| V Visa Inc. Class A | Reduce -7.4% | 0.14% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.9% | 0.59% | −0.02 |
| LLY Eli Lilly & Co. | Reduce -6.1% | 0.09% | −0.01 |
| UNP Union Pacific Corp. | Reduce -3.9% | 0.15% | −0.01 |
| QCOM Qualcomm Inc. | Reduce -2.6% | 0.07% | −0.00 |
| HD Home Depot Inc. | Reduce -2.5% | 0.11% | +0.00 |
| LMT Lockheed Martin Corp. | Reduce -0.1% | 0.15% | +0.00 |
| JPM JPMorgan Chase & Co. | Reduce -0.8% | 0.15% | +0.00 |
| CVS CVS Health Corp. | Reduce -0.5% | 0.37% | +0.01 |
| AVGO Broadcom Inc. | Reduce -5.0% | 0.19% | +0.01 |
| GOOG Alphabet Inc. Class C | Reduce -1.1% | 0.19% | +0.04 |
| GOOGL Alphabet Inc. Class A | Reduce -0.3% | 0.29% | +0.07 |
| NVDA Nvidia Corp. | Reduce -2.1% | 0.91% | +0.08 |
| TSLA Tesla Inc. | Reduce -2.3% | 0.38% | +0.08 |
| AAPL Apple Inc. | Reduce -3.8% | 4.12% | +0.47 |
Portfolio Buys Q2 2025 → Q3 2025
| BSCW Invesco Bulletshares 2032 CB | Add +59.9% | 6.32% | +2.19 |
| INTF iShares International Equity | Add +29.6% | 9.20% | +2.03 |
| XSMO Invesco S&P Smallcap Momentu | Add +1515.3% | 1.45% | +1.37 |
| BSCS Invesco Bulletshares 2028 CB | Add +33.8% | 6.37% | +1.35 |
| IDVO Amplify CWP Intl Enh DVD Inc. | Add +20.1% | 6.25% | +1.17 |
| BSMT Invesco Bulletshares 2029 MB | Add +123.8% | 1.52% | +0.81 |
| DIVO Amplify CWP Enhan Divid ETF | Add +9.0% | 10.82% | +0.79 |
| ETHE Grayscale Ethereum Staking E | Add +257.1% | 0.54% | +0.45 |
| SPHQ Invesco S&P 500 Quality ETF | Add +6.1% | 12.87% | +0.38 |
| BSSX Invesco Bulletshares 2033 MB | Add +43.7% | 1.25% | +0.35 |
| BSMY Invesco Bulletshares 2034 MB | New | 0.24% | +0.24 |
| BSCY Invesco Bulletshares 2034 CB | New | 0.16% | +0.16 |
| BSCT Invesco Bulletshares 2029 CB | New | 0.12% | +0.12 |
| BSCR Invesco Bulletshares 2027 CB | New | 0.12% | +0.12 |
| BSCQ Invesco Bulletshares 2026 CB | New | 0.11% | +0.11 |
| BSCP Invesco Bulletshares 2025 CB | New | 0.11% | +0.11 |
| BSMS Invesco Bulletshares 2028 MB | Add +65.5% | 0.24% | +0.09 |
| BSCU Invesco Bulletshares 2030 CB | Add +117.3% | 0.14% | +0.07 |
| BSMR Invesco Bulletshares 2027 MB | Add +54.1% | 0.21% | +0.07 |
| BLK BlackRock Inc. | New | 0.07% | +0.07 |
| BSMQ Invesco Bulletshares 2026 MB | Add +44.0% | 0.20% | +0.05 |
| BSMU Invesco Bulletshares 2030 MB | Add +27.6% | 0.24% | +0.05 |
| CVX Chevron Corp. | Add +11.9% | 0.23% | +0.03 |
| BSMP Invesco Bulletshares 2025 MB | Add +20.1% | 0.16% | +0.02 |
| BSCV Invesco Bulletshares 2031 CB | Add +11.7% | 0.14% | +0.01 |
| MS Morgan Stanley | Add +1.6% | 0.09% | +0.01 |
| XOM Exxon Mobil Corp. | Add +1.0% | 0.14% | −0.00 |
| CSCO Cisco Systems Inc. | Add +1.5% | 0.07% | −0.00 |
| DFAI Dimensional International Co. | Add +0.0% | 1.05% | −0.01 |
| MSTR Strategy Inc. | Add +17.2% | 0.43% | −0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q3 2025 | 73 | $315.5M | SPHQ, DIVO, JGRO, INTF, IBHF |
| Q2 2025 | 71 | $297.9M | SPHQ, JGRO, DIVO, IBHF, INTF |
| Q1 2025 | 63 | $277.4M | GSLC, BSJQ, DIVO, JGRO, SPLB |
| Q4 2024 | 65 | $268.8M | GSLC, JGRO, DIVO, BSJQ, SPLB |
| Q3 2024 | 66 | $234.0M | JGRO, DIVO, DFAU, BLV, BSJP |
| Q2 2024 | 64 | $220.3M | JGRO, DIVO, DFAU, BSJP, BLV |
| Q1 2024 | 64 | $210.6M | JGRO, DIVO, DFAU, BSJP, BLV |