Sterling Financial Group, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 22, 2024), Sterling Financial Group, Inc. reported 66 stock positions worth $234.0 million. Its top holding was JPMorgan Active Growth ETF (JGRO) at 11.5% of the portfolio, followed by Amplify CWP Enhan Divid ETF (DIVO, 11.4%) and Dimensional US Core Equity M (DFAU, 10.8%). Compared with Q2 2024, it opened 3 new positions, sold out of 1, added to 20 and reduced 16. The biggest buy was Ste STR SPDR PT S&P 500 ETF (SPYM, shares +85%) and the biggest sale JPMorgan Active Growth ETF (JGRO, shares −1%).

Most Recent 13F
Q3 2025
Location
PASADENA, CA
CIK
0001991301
Portfolio Value
$234.0M (Q3 2024)
SEC Filing
0001991301-24-000007 ↗ filed Oct 22, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $210.6M Q1 2024 Q2 2024: $220.3M Q2 2024 Q3 2024: $234.0M $234.0M Q3 2024 Q4 2024: $268.8M Q4 2024 Q1 2025: $277.4M Q1 2025 Q2 2025: $297.9M Q2 2025 Q3 2025: $315.5M Q3 2025

Holdings 66 stocks · $234.0M
JGRO JPMorgan Active Growth ETF 11.51% 350,413 $26.9M Reduce -0.7%
DIVO Amplify CWP Enhan Divid ETF 11.44% 649,666 $26.8M Add +1.7%
DFAU Dimensional US Core Equity M 10.80% 636,590 $25.3M Reduce -0.2%
BLV Vanguard Long-Term Bond ETF 7.83% 243,788 $18.3M Add +0.2%
BSJP Invesco Bulletshares 2025 HY 7.79% 788,090 $18.2M Add +0.3%
DFAI Dimensional International Co. 6.03% 443,783 $14.1M Reduce -0.3%
BSCS Invesco Bulletshares 2028 CB 5.51% 627,578 $12.9M Add +1.4%
AAPL Apple Inc. 5.35% 53,753 $12.5M Reduce -0.1%
IDVO Amplify CWP Intl Enh DVD Inc. 5.11% 388,557 $12.0M Add +5.3%
BSCW Invesco Bulletshares 2032 CB 4.79% 534,898 $11.2M Add +1.4%
TFI SS SPDR N Ice Muni Bond ETF 3.87% 193,397 $9.1M Add +3.7%
SPY SS SPDR S&P 500 ETF Trust-US 1.70% 6,923 $4.0M No change
BSSX Invesco Bulletshares 2033 MB 1.24% 110,100 $2.9M Reduce -0.1%
BSMT Invesco Bulletshares 2029 MB 0.94% 94,991 $2.2M Add +5.8%
SPYM Ste STR SPDR PT S&P 500 ETF 0.87% 30,000 $2.0M Add +85.2%
NVDA Nvidia Corp. 0.79% 15,225 $1.8M Add +1.9%
BRK.B Berkshire Hathaway Inc. Class B 0.77% 3,935 $1.8M No change
MSFT Microsoft Corp. 0.76% 4,148 $1.8M Reduce -0.7%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.75% 10,520 $1.8M No change
DVY iShares Select Dividend ETF 0.67% 11,675 $1.6M No change
IWR iShares Russell Mid-Cap ETF 0.66% 17,606 $1.6M No change
BSMW Invesco Bulletshares 2032 MB 0.65% 59,611 $1.5M Add +20.2%
IWV iShares Russell 3000 ETF 0.65% 4,670 $1.5M Reduce -6.6%
AMZN Amazon.com Inc. 0.63% 7,853 $1.5M Add +2.4%
IWN iShares Russell 2000 Value E 0.61% 8,545 $1.4M No change
QQQ Invesco QQQ Trust Series 1 0.43% 2,079 $1.0M No change
BSMV Invesco Bulletshares 2031 MB 0.43% 47,440 $1.0M No change
ESBA Empire State Realty Op LP-Es 0.42% 93,409 $988K Reduce -8.0%
CVS CVS Health Corp. 0.35% 13,194 $830K Add +0.0%
BSCR Invesco Bulletshares 2027 CB 0.32% 37,728 $744K Reduce -5.7%
BSCX Invesco Bulletshares 2033 CB 0.31% 34,058 $735K Reduce -1.5%
UNP Union Pacific Corp. 0.30% 2,876 $709K Reduce -5.3%
BSCQ Invesco Bulletshares 2026 CB 0.29% 34,792 $681K Reduce -8.3%
CVX Chevron Corp. 0.29% 4,561 $672K No change
TSLA Tesla Inc. 0.28% 2,538 $664K Add +6.2%
LMT Lockheed Martin Corp. 0.28% 1,112 $650K No change
GOOGL Alphabet Inc. Class A 0.28% 3,880 $643K No change
BSMS Invesco Bulletshares 2028 MB 0.27% 27,163 $641K Add +63.0%
META Meta Platforms Inc. Class A 0.26% 1,064 $609K No change
HODL Vaneck Bitcoin ETF 0.25% 8,130 $584K Add +17.3%
BSMU Invesco Bulletshares 2030 MB 0.23% 24,796 $549K Add +17.3%
MAR Marriott International Class A 0.19% 1,743 $433K No change
PANW Palo Alto Networks Inc. 0.18% 1,214 $415K No change
GOOG Alphabet Inc. Class C 0.18% 2,469 $413K Reduce -4.6%
XOM Exxon Mobil Corp. 0.17% 3,329 $390K No change
BSCV Invesco Bulletshares 2031 CB 0.16% 22,828 $381K Reduce -4.5%
BSMQ Invesco Bulletshares 2026 MB 0.16% 15,805 $375K No change
BSMR Invesco Bulletshares 2027 MB 0.16% 15,831 $375K No change
BSMP Invesco Bulletshares 2025 MB 0.16% 15,287 $374K No change
PEP Pepsico Inc. 0.16% 2,169 $369K Add +1.1%
JPM JPMorgan Chase & Co. 0.15% 1,671 $352K No change
HD Home Depot Inc. 0.15% 849 $344K No change
LLY Eli Lilly & Co. 0.14% 366 $324K Add +1.4%
JPST JPMorgan Ultra-Short Income 0.13% 6,178 $313K New
CP Canadian Pacific Kansas City 0.13% 3,442 $294K No change
V Visa Inc. Class A 0.12% 1,023 $281K No change
IVV iShares Core S&P 500 ETF 0.11% 460 $265K No change
COST Costco Wholesale Corp. 0.11% 289 $256K No change
TSM Taiwan Semiconductor-SP ADR 0.10% 1,411 $245K Reduce -3.4%
BSCU Invesco Bulletshares 2030 CB 0.10% 14,308 $243K Reduce -8.4%
AVGO Broadcom Inc. 0.10% 1,394 $240K Add +2.5%
ACN Accenture PLC Class A 0.10% 659 $233K New
BSMO Invesco Bulletshares 2024 MB 0.10% 9,366 $232K No change
VTWG Vanguard Russell 2000 Growth 0.09% 1,025 $212K New
MRK Merck & Co. Inc. 0.09% 1,764 $200K No change
LYG Lloyds Banking Group PLC-ADR 0.02% 17,206 $54K No change

Portfolio Sells Q2 2024 → Q3 2024
JGRO JPMorgan Active Growth ETF Reduce -0.7% 11.51% −0.52
QCOM Qualcomm Inc. Sold out 0.00% −0.10
MSFT Microsoft Corp. Reduce -0.7% 0.76% −0.08
DFAU Dimensional US Core Equity M Reduce -0.2% 10.80% −0.06
BSSX Invesco Bulletshares 2033 MB Reduce -0.1% 1.24% −0.06
IWV iShares Russell 3000 ETF Reduce -6.6% 0.65% −0.05
BSCQ Invesco Bulletshares 2026 CB Reduce -8.3% 0.29% −0.04
GOOG Alphabet Inc. Class C Reduce -4.6% 0.18% −0.04
BSCR Invesco Bulletshares 2027 CB Reduce -5.7% 0.32% −0.03
BSCU Invesco Bulletshares 2030 CB Reduce -8.4% 0.10% −0.01
TSM Taiwan Semiconductor-SP ADR Reduce -3.4% 0.10% −0.01
BSCV Invesco Bulletshares 2031 CB Reduce -4.5% 0.16% −0.01
BSCX Invesco Bulletshares 2033 CB Reduce -1.5% 0.31% −0.01
UNP Union Pacific Corp. Reduce -5.3% 0.30% −0.01
ESBA Empire State Realty Op LP-Es Reduce -8.0% 0.42% +0.00
DFAI Dimensional International Co. Reduce -0.3% 6.03% +0.03
AAPL Apple Inc. Reduce -0.1% 5.35% +0.21

Portfolio Buys Q2 2024 → Q3 2024
SPYM Ste STR SPDR PT S&P 500 ETF Add +85.2% 0.87% +0.39
DIVO Amplify CWP Enhan Divid ETF Add +1.7% 11.44% +0.21
JPST JPMorgan Ultra-Short Income New 0.13% +0.13
ACN Accenture PLC Class A New 0.10% +0.10
BSMS Invesco Bulletshares 2028 MB Add +63.0% 0.27% +0.10
VTWG Vanguard Russell 2000 Growth New 0.09% +0.09
BSMW Invesco Bulletshares 2032 MB Add +20.2% 0.65% +0.09
TSLA Tesla Inc. Add +6.2% 0.28% +0.07
BLV Vanguard Long-Term Bond ETF Add +0.2% 7.83% +0.07
HODL Vaneck Bitcoin ETF Add +17.3% 0.25% +0.04
BSMU Invesco Bulletshares 2030 MB Add +17.3% 0.23% +0.03
IDVO Amplify CWP Intl Enh DVD Inc. Add +5.3% 5.11% +0.02
BSMT Invesco Bulletshares 2029 MB Add +5.8% 0.94% +0.01
AVGO Broadcom Inc. Add +2.5% 0.10% +0.00
CVS CVS Health Corp. Add +0.0% 0.35% +0.00
BSCW Invesco Bulletshares 2032 CB Add +1.4% 4.79% −0.00
TFI SS SPDR N Ice Muni Bond ETF Add +3.7% 3.87% −0.00
PEP Pepsico Inc. Add +1.1% 0.16% −0.00
LLY Eli Lilly & Co. Add +1.4% 0.14% −0.01
AMZN Amazon.com Inc. Add +2.4% 0.63% −0.05
NVDA Nvidia Corp. Add +1.9% 0.79% −0.05
BSCS Invesco Bulletshares 2028 CB Add +1.4% 5.51% −0.09
BSJP Invesco Bulletshares 2025 HY Add +0.3% 7.79% −0.38

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q3 2025 73$315.5MSPHQ, DIVO, JGRO, INTF, IBHF
Q2 2025 71$297.9MSPHQ, JGRO, DIVO, IBHF, INTF
Q1 2025 63$277.4MGSLC, BSJQ, DIVO, JGRO, SPLB
Q4 2024 65$268.8MGSLC, JGRO, DIVO, BSJQ, SPLB
Q3 2024 66$234.0MJGRO, DIVO, DFAU, BLV, BSJP
Q2 2024 64$220.3MJGRO, DIVO, DFAU, BSJP, BLV
Q1 2024 64$210.6MJGRO, DIVO, DFAU, BSJP, BLV