Sterling Financial Group, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 10, 2024), Sterling Financial Group, Inc. reported 64 stock positions worth $210.6 million. Its top holding was JPMorgan Active Growth ETF (JGRO) at 11.7% of the portfolio, followed by Amplify CWP Enhan Divid ETF (DIVO, 11.0%) and Dimensional US Core Equity M (DFAU, 10.3%). Compared with Q4 2023, it opened 6 new positions, sold out of 4, added to 30 and reduced 18. The biggest buy was Invesco Bulletshares 2028 CB (BSCS, shares +4100%) and the biggest sale Invesco Bulletshares 2027 CB (BSCR, shares −93%).
- Most Recent 13F
- Q3 2025
- Location
- PASADENA, CA
- CIK
- 0001991301
- Portfolio Value
- $210.6M (Q1 2024)
- SEC Filing
- 0001991301-24-000004 ↗ filed Apr 10, 2024
Holdings Value
Holdings 64 stocks · $210.6M
| JGRO JPMorgan Active Growth ETF | 11.69% | 350,599 | $24.6M | Reduce -1.5% |
| DIVO Amplify CWP Enhan Divid ETF | 10.98% | 594,844 | $23.1M | Add +78.6% |
| DFAU Dimensional US Core Equity M | 10.29% | 593,116 | $21.7M | Add +2.4% |
| BSJP Invesco Bulletshares 2025 HY | 8.48% | 778,283 | $17.9M | Add +34.1% |
| BLV Vanguard Long-Term Bond ETF | 8.27% | 240,861 | $17.4M | Add +82.7% |
| DFAI Dimensional International Co. | 6.18% | 430,633 | $13.0M | Add +6.0% |
| BSCS Invesco Bulletshares 2028 CB | 5.82% | 611,213 | $12.3M | Add +4100.2% |
| BSCW Invesco Bulletshares 2032 CB | 5.01% | 521,363 | $10.6M | Add +3723.2% |
| IDVO Amplify CWP Intl Enh DVD Inc. | 4.96% | 342,007 | $10.4M | Add +16.1% |
| AAPL Apple Inc. | 4.60% | 56,469 | $9.7M | Add +0.0% |
| TFI SS SPDR N Ice Muni Bond ETF | 4.01% | 181,790 | $8.4M | Add +111.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.57% | 6,328 | $3.3M | No change |
| BSSX Invesco Bulletshares 2033 MB | 1.39% | 111,675 | $2.9M | New |
| BSMT Invesco Bulletshares 2029 MB | 0.96% | 86,634 | $2.0M | Add +208.5% |
| MSFT Microsoft Corp. | 0.83% | 4,147 | $1.7M | Add +8.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.79% | 3,935 | $1.7M | Add +113.9% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.78% | 10,520 | $1.6M | No change |
| IWV iShares Russell 3000 ETF | 0.71% | 5,000 | $1.5M | No change |
| IWR iShares Russell Mid-Cap ETF | 0.70% | 17,606 | $1.5M | No change |
| DVY iShares Select Dividend ETF | 0.68% | 11,675 | $1.4M | No change |
| BSMW Invesco Bulletshares 2032 MB | 0.66% | 54,311 | $1.4M | Add +115.4% |
| IWN iShares Russell 2000 Value E | 0.64% | 8,545 | $1.4M | No change |
| AMZN Amazon.com Inc. | 0.63% | 7,316 | $1.3M | Reduce -0.4% |
| NVDA Nvidia Corp. | 0.62% | 1,452 | $1.3M | Add +0.9% |
| CVS CVS Health Corp. | 0.50% | 13,218 | $1.1M | Add +0.3% |
| BSMV Invesco Bulletshares 2031 MB | 0.48% | 47,790 | $1.0M | Add +55.8% |
| ESBA Empire State Realty Op LP-Es | 0.48% | 101,522 | $1.0M | Reduce -2.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.44% | 2,079 | $923K | No change |
| BSCR Invesco Bulletshares 2027 CB | 0.41% | 44,341 | $855K | Reduce -93.0% |
| BSCQ Invesco Bulletshares 2026 CB | 0.38% | 41,576 | $799K | Reduce -91.9% |
| BSCX Invesco Bulletshares 2033 CB | 0.36% | 36,602 | $763K | Add +178.3% |
| CVX Chevron Corp. | 0.34% | 4,561 | $719K | Add +4.4% |
| UNP Union Pacific Corp. | 0.32% | 2,771 | $681K | Add +118.0% |
| GOOGL Alphabet Inc. Class A | 0.28% | 3,880 | $586K | Add +2.9% |
| BSMS Invesco Bulletshares 2028 MB | 0.25% | 22,013 | $517K | Reduce -75.8% |
| META Meta Platforms Inc. Class A | 0.24% | 1,060 | $515K | Reduce -0.4% |
| LMT Lockheed Martin Corp. | 0.24% | 1,116 | $508K | Reduce -22.7% |
| TSLA Tesla Inc. | 0.22% | 2,641 | $464K | Add +77.6% |
| BSMR Invesco Bulletshares 2027 MB | 0.21% | 18,611 | $440K | Reduce -79.3% |
| MAR Marriott International Class A | 0.21% | 1,743 | $440K | Add +0.2% |
| BSCV Invesco Bulletshares 2031 CB | 0.21% | 27,137 | $437K | Add +51.1% |
| BSMQ Invesco Bulletshares 2026 MB | 0.20% | 17,960 | $423K | Reduce -42.0% |
| BSMP Invesco Bulletshares 2025 MB | 0.20% | 17,367 | $423K | Reduce -42.1% |
| BSMU Invesco Bulletshares 2030 MB | 0.19% | 17,846 | $395K | Reduce -39.6% |
| GOOG Alphabet Inc. Class C | 0.19% | 2,589 | $394K | No change |
| XOM Exxon Mobil Corp. | 0.18% | 3,279 | $381K | Add +3.5% |
| PEP Pepsico Inc. | 0.18% | 2,146 | $376K | Reduce -2.9% |
| PANW Palo Alto Networks Inc. | 0.17% | 1,249 | $355K | Add +4.2% |
| JPM JPMorgan Chase & Co. | 0.16% | 1,671 | $335K | Add +0.7% |
| HD Home Depot Inc. | 0.15% | 849 | $326K | No change |
| JPST JPMorgan Ultra-Short Income | 0.15% | 6,270 | $316K | New |
| BSCU Invesco Bulletshares 2030 CB | 0.14% | 18,072 | $296K | Add +1.6% |
| V Visa Inc. Class A | 0.14% | 1,023 | $285K | Reduce -2.1% |
| LLY Eli Lilly & Co. | 0.13% | 361 | $281K | Add +1.1% |
| VTWG Vanguard Russell 2000 Growth | 0.12% | 1,275 | $251K | No change |
| IVV iShares Core S&P 500 ETF | 0.11% | 460 | $242K | Reduce -41.4% |
| MRK Merck & Co. Inc. | 0.11% | 1,794 | $237K | New |
| BSCP Invesco Bulletshares 2025 CB | 0.11% | 11,576 | $236K | Reduce -25.7% |
| BSMO Invesco Bulletshares 2024 MB | 0.11% | 9,366 | $232K | Reduce -68.2% |
| ACN Accenture PLC Class A | 0.11% | 659 | $228K | New |
| COST Costco Wholesale Corp. | 0.10% | 289 | $212K | New |
| BSCT Invesco Bulletshares 2029 CB | 0.10% | 11,385 | $208K | Reduce -29.3% |
| TSM Taiwan Semiconductor-SP ADR | 0.10% | 1,502 | $204K | New |
| LYG Lloyds Banking Group PLC-ADR | 0.02% | 20,203 | $52K | Add +57.2% |
Portfolio Sells Q4 2023 → Q1 2024
| BSCR Invesco Bulletshares 2027 CB | Reduce -93.0% | 0.41% | −6.88 |
| BSCQ Invesco Bulletshares 2026 CB | Reduce -91.9% | 0.38% | −5.50 |
| JGRO JPMorgan Active Growth ETF | Reduce -1.5% | 11.69% | −1.22 |
| BSMR Invesco Bulletshares 2027 MB | Reduce -79.3% | 0.21% | −1.07 |
| BSMS Invesco Bulletshares 2028 MB | Reduce -75.8% | 0.25% | −1.04 |
| BSMO Invesco Bulletshares 2024 MB | Reduce -68.2% | 0.11% | −0.33 |
| BSMP Invesco Bulletshares 2025 MB | Reduce -42.1% | 0.20% | −0.24 |
| BSMQ Invesco Bulletshares 2026 MB | Reduce -42.0% | 0.20% | −0.24 |
| BSMU Invesco Bulletshares 2030 MB | Reduce -39.6% | 0.19% | −0.21 |
| BSCO Invesco Bulletshares 2024 CB | Sold out | 0.00% | −0.19 |
| LMT Lockheed Martin Corp. | Reduce -22.7% | 0.24% | −0.15 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.12 |
| IVV iShares Core S&P 500 ETF | Reduce -41.4% | 0.11% | −0.11 |
| ESBA Empire State Realty Op LP-Es | Reduce -2.1% | 0.48% | −0.10 |
| OGCP Empire State Realty Op-S60 | Sold out | 0.00% | −0.09 |
| BSCT Invesco Bulletshares 2029 CB | Reduce -29.3% | 0.10% | −0.08 |
| BSCP Invesco Bulletshares 2025 CB | Reduce -25.7% | 0.11% | −0.08 |
| FISK Empire State Realty Op -S250 | Sold out | 0.00% | −0.06 |
| PEP Pepsico Inc. | Reduce -2.9% | 0.18% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -0.4% | 0.63% | −0.04 |
| V Visa Inc. Class A | Reduce -2.1% | 0.14% | −0.03 |
| META Meta Platforms Inc. Class A | Reduce -0.4% | 0.24% | +0.02 |
Portfolio Buys Q4 2023 → Q1 2024
| BSCS Invesco Bulletshares 2028 CB | Add +4100.2% | 5.82% | +5.65 |
| BSCW Invesco Bulletshares 2032 CB | Add +3723.2% | 5.01% | +4.85 |
| DIVO Amplify CWP Enhan Divid ETF | Add +78.6% | 10.98% | +3.76 |
| BLV Vanguard Long-Term Bond ETF | Add +82.7% | 8.27% | +2.44 |
| TFI SS SPDR N Ice Muni Bond ETF | Add +111.2% | 4.01% | +1.61 |
| BSSX Invesco Bulletshares 2033 MB | New | 1.39% | +1.39 |
| BSJP Invesco Bulletshares 2025 HY | Add +34.1% | 8.48% | +0.65 |
| BSMT Invesco Bulletshares 2029 MB | Add +208.5% | 0.96% | +0.56 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +113.9% | 0.79% | +0.40 |
| BSMW Invesco Bulletshares 2032 MB | Add +115.4% | 0.66% | +0.27 |
| NVDA Nvidia Corp. | Add +0.9% | 0.62% | +0.20 |
| BSCX Invesco Bulletshares 2033 CB | Add +178.3% | 0.36% | +0.20 |
| JPST JPMorgan Ultra-Short Income | New | 0.15% | +0.15 |
| UNP Union Pacific Corp. | Add +118.0% | 0.32% | +0.14 |
| MRK Merck & Co. Inc. | New | 0.11% | +0.11 |
| ACN Accenture PLC Class A | New | 0.11% | +0.11 |
| COST Costco Wholesale Corp. | New | 0.10% | +0.10 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.10% | +0.10 |
| BSMV Invesco Bulletshares 2031 MB | Add +55.8% | 0.48% | +0.09 |
| BSCV Invesco Bulletshares 2031 CB | Add +51.1% | 0.21% | +0.03 |
| LLY Eli Lilly & Co. | Add +1.1% | 0.13% | +0.01 |
| LYG Lloyds Banking Group PLC-ADR | Add +57.2% | 0.02% | +0.01 |
| TSLA Tesla Inc. | Add +77.6% | 0.22% | +0.00 |
| XOM Exxon Mobil Corp. | Add +3.5% | 0.18% | −0.01 |
| JPM JPMorgan Chase & Co. | Add +0.7% | 0.16% | −0.01 |
| MSFT Microsoft Corp. | Add +8.9% | 0.83% | −0.02 |
| MAR Marriott International Class A | Add +0.2% | 0.21% | −0.02 |
| GOOGL Alphabet Inc. Class A | Add +2.9% | 0.28% | −0.03 |
| BSCU Invesco Bulletshares 2030 CB | Add +1.6% | 0.14% | −0.03 |
| PANW Palo Alto Networks Inc. | Add +4.2% | 0.17% | −0.04 |
| CVX Chevron Corp. | Add +4.4% | 0.34% | −0.04 |
| IDVO Amplify CWP Intl Enh DVD Inc. | Add +16.1% | 4.96% | −0.07 |
| CVS CVS Health Corp. | Add +0.3% | 0.50% | −0.12 |
| DFAI Dimensional International Co. | Add +6.0% | 6.18% | −0.72 |
| DFAU Dimensional US Core Equity M | Add +2.4% | 10.29% | −1.13 |
| AAPL Apple Inc. | Add +0.0% | 4.60% | −1.85 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q3 2025 | 73 | $315.5M | SPHQ, DIVO, JGRO, INTF, IBHF |
| Q2 2025 | 71 | $297.9M | SPHQ, JGRO, DIVO, IBHF, INTF |
| Q1 2025 | 63 | $277.4M | GSLC, BSJQ, DIVO, JGRO, SPLB |
| Q4 2024 | 65 | $268.8M | GSLC, JGRO, DIVO, BSJQ, SPLB |
| Q3 2024 | 66 | $234.0M | JGRO, DIVO, DFAU, BLV, BSJP |
| Q2 2024 | 64 | $220.3M | JGRO, DIVO, DFAU, BSJP, BLV |
| Q1 2024 | 64 | $210.6M | JGRO, DIVO, DFAU, BSJP, BLV |