Sterling Financial Group, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 10, 2025), Sterling Financial Group, Inc. reported 71 stock positions worth $297.9 million. Its top holding was Invesco S&P 500 Quality ETF (SPHQ) at 12.5% of the portfolio, followed by JPMorgan Active Growth ETF (JGRO, 10.2%) and Amplify CWP Enhan Divid ETF (DIVO, 10.0%). Compared with Q1 2025, it opened 10 new positions, sold out of 2, added to 19 and reduced 23. The biggest buy was a new position in Invesco S&P 500 Quality ETF (SPHQ) and the biggest sale Goldman Activebeta US LC ETF (GSLC, shares −99%).

Most Recent 13F
Q3 2025
Location
PASADENA, CA
CIK
0001991301
Portfolio Value
$297.9M (Q2 2025)
SEC Filing
0001991301-25-000004 ↗ filed Jul 10, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $210.6M Q1 2024 Q2 2024: $220.3M Q2 2024 Q3 2024: $234.0M Q3 2024 Q4 2024: $268.8M Q4 2024 Q1 2025: $277.4M Q1 2025 Q2 2025: $297.9M $297.9M Q2 2025 Q3 2025: $315.5M Q3 2025

Holdings 71 stocks · $297.9M

SPHQ Invesco S&P 500 Quality ETF 12.49% 522,195 $37.2M New
JGRO JPMorgan Active Growth ETF 10.24% 354,535 $30.5M Add +0.7%
DIVO Amplify CWP Enhan Divid ETF 10.03% 702,425 $29.9M Add +2.5%
IBHF iShares Ibond 2026 HY & Inc. 9.44% 1,210,761 $28.1M New
INTF iShares International Equity 7.17% 623,742 $21.4M Add +39.6%
SPLB SS SPDR P Long Term C ETF 6.34% 837,120 $18.9M Add +1.5%
IDVO Amplify CWP Intl Enh DVD Inc. 5.08% 440,056 $15.1M Add +0.9%
BSCS Invesco Bulletshares 2028 CB 5.02% 730,147 $15.0M Add +1.2%
BSCW Invesco Bulletshares 2032 CB 4.13% 597,161 $12.3M Add +1.3%
AAPL Apple Inc. 3.65% 53,042 $10.9M Add +0.1%
TFI SS SPDR N Ice Muni Bond ETF 2.63% 175,675 $7.8M Add +1.0%
GSY Invesco Ultra Short Duration 1.97% 117,212 $5.9M Add +3.9%
CI The Cigna Group 1.75% 15,769 $5.2M Reduce -0.3%
SPY SS SPDR S&P 500 ETF Trust-US 1.33% 6,413 $4.0M Add +1.3%
DFAU Dimensional US Core Equity M 1.30% 91,296 $3.9M Reduce -1.0%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 1.15% 67,141 $3.4M Add +1.3%
DFAI Dimensional International Co. 1.05% 90,873 $3.1M Reduce -4.3%
BSSX Invesco Bulletshares 2033 MB 0.90% 107,253 $2.7M Reduce -1.3%
NVDA Nvidia Corp. 0.83% 15,648 $2.5M Add +2.8%
SPYM Ste STR SPDR PT S&P 500 ETF 0.73% 30,000 $2.2M No change
AMZN Amazon.com Inc. 0.73% 9,890 $2.2M Reduce -0.3%
BSMT Invesco Bulletshares 2029 MB 0.71% 92,500 $2.1M Reduce -0.5%
MSFT Microsoft Corp. 0.69% 4,150 $2.1M Reduce -24.4%
IBIT iShares Bitcoin Trust ETF 0.66% 32,075 $2.0M New
BRK.B Berkshire Hathaway Inc. Class B 0.61% 3,721 $1.8M Reduce -0.6%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.58% 10,520 $1.7M No change
IWV iShares Russell 3000 ETF 0.55% 4,670 $1.6M No change
DVY iShares Select Dividend ETF 0.52% 11,675 $1.6M No change
MSTR Strategy Inc. filed as MICROSTRATEGY INC 0.49% 3,606 $1.5M Reduce -50.9%
IWN iShares Russell 2000 Value E 0.45% 8,545 $1.3M No change
BSMW Invesco Bulletshares 2032 MB 0.45% 54,584 $1.3M Reduce -0.8%
QQQ Invesco QQQ Trust Series 1 0.38% 2,079 $1.1M No change
BSMV Invesco Bulletshares 2031 MB 0.37% 53,290 $1.1M Reduce -0.9%
CVS CVS Health Corp. 0.36% 15,556 $1.1M Add +0.3%
TSLA Tesla Inc. 0.29% 2,730 $867K Reduce -1.9%
META Meta Platforms Inc. Class A 0.28% 1,137 $839K Add +1.0%
ESBA Empire State Realty Op LP-Es 0.25% 93,409 $735K No change
BSCX Invesco Bulletshares 2033 CB 0.24% 33,388 $708K No change
GOOGL Alphabet Inc. Class A 0.22% 3,732 $658K Reduce -0.2%
BSMU Invesco Bulletshares 2030 MB 0.20% 27,604 $593K Reduce -0.6%
CVX Chevron Corp. 0.20% 4,127 $591K Reduce -2.9%
AVGO Broadcom Inc. 0.18% 1,910 $526K Add +1.2%
PANW Palo Alto Networks Inc. 0.17% 2,428 $497K No change
V Visa Inc. Class A 0.17% 1,396 $496K No change
MAR Marriott International Class A 0.16% 1,739 $475K No change
UNP Union Pacific Corp. 0.16% 2,031 $467K No change
BSMS Invesco Bulletshares 2028 MB 0.15% 19,549 $454K Reduce -2.8%
JPM JPMorgan Chase & Co. 0.15% 1,547 $448K No change
LMT Lockheed Martin Corp. 0.15% 945 $438K No change
GOOG Alphabet Inc. Class C 0.15% 2,448 $434K Add +0.0%
BSMQ Invesco Bulletshares 2026 MB 0.15% 18,408 $434K Reduce -0.8%
BSMR Invesco Bulletshares 2027 MB 0.15% 18,423 $432K Reduce -0.8%
BSMP Invesco Bulletshares 2025 MB 0.14% 17,228 $423K Reduce -3.9%
PEP Pepsico Inc. 0.14% 3,092 $408K Add +54.7%
XOM Exxon Mobil Corp. 0.14% 3,744 $404K Add +2.9%
BSCV Invesco Bulletshares 2031 CB 0.13% 23,347 $386K Reduce -5.4%
GSLC Goldman Activebeta US LC ETF 0.12% 2,894 $351K Reduce -99.2%
LLY Eli Lilly & Co. 0.11% 410 $320K Reduce -0.5%
HD Home Depot Inc. 0.10% 849 $311K No change
ETHE Grayscale Ethereum Staking E 0.10% 14,000 $292K New
COST Costco Wholesale Corp. 0.10% 292 $289K No change
XSMO Invesco S&P Smallcap Momentu 0.09% 3,862 $263K New
MS Morgan Stanley 0.08% 1,789 $252K No change
IVV iShares Core S&P 500 ETF 0.08% 393 $244K No change
TSM Taiwan Semiconductor-SP ADR 0.08% 1,019 $231K New
BSX Boston Scientific Corp. 0.07% 2,076 $223K No change
CSCO Cisco Systems Inc. 0.07% 3,096 $215K New
BSCU Invesco Bulletshares 2030 CB 0.07% 12,441 $209K Reduce -9.7%
NFLX Netflix Inc. 0.07% 153 $205K New
QCOM Qualcomm Inc. 0.07% 1,286 $205K New
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.07% 1,622 $200K New

Portfolio Sells Q1 2025 → Q2 2025

GSLC Goldman Activebeta US LC ETF Reduce -99.2% 0.12% −13.87
BSJQ Invesco Bulletshares 2026 HY Sold out 0.00% −10.10
MSTR Strategy Inc. Reduce -50.9% 0.49% −0.27
CI The Cigna Group Reduce -0.3% 1.75% −0.13
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.6% 0.61% −0.11
BSSX Invesco Bulletshares 2033 MB Reduce -1.3% 0.90% −0.09
ACN Accenture PLC Class A Sold out 0.00% −0.07
CVX Chevron Corp. Reduce -2.9% 0.20% −0.06
BSMT Invesco Bulletshares 2029 MB Reduce -0.5% 0.71% −0.06
MSFT Microsoft Corp. Reduce -24.4% 0.69% −0.05
BSMW Invesco Bulletshares 2032 MB Reduce -0.8% 0.45% −0.04
BSMV Invesco Bulletshares 2031 MB Reduce -0.9% 0.37% −0.03
BSMU Invesco Bulletshares 2030 MB Reduce -0.6% 0.20% −0.02
BSMP Invesco Bulletshares 2025 MB Reduce -3.9% 0.14% −0.02
BSCV Invesco Bulletshares 2031 CB Reduce -5.4% 0.13% −0.02
BSMS Invesco Bulletshares 2028 MB Reduce -2.8% 0.15% −0.02
LLY Eli Lilly & Co. Reduce -0.5% 0.11% −0.02
DFAI Dimensional International Co. Reduce -4.3% 1.05% −0.02
BSMR Invesco Bulletshares 2027 MB Reduce -0.8% 0.15% −0.01
BSMQ Invesco Bulletshares 2026 MB Reduce -0.8% 0.15% −0.01
BSCU Invesco Bulletshares 2030 CB Reduce -9.7% 0.07% −0.01
GOOGL Alphabet Inc. Class A Reduce -0.2% 0.22% +0.01
DFAU Dimensional US Core Equity M Reduce -1.0% 1.30% +0.02
TSLA Tesla Inc. Reduce -1.9% 0.29% +0.03
AMZN Amazon.com Inc. Reduce -0.3% 0.73% +0.05

Portfolio Buys Q1 2025 → Q2 2025

SPHQ Invesco S&P 500 Quality ETF New 12.49% +12.49
IBHF iShares Ibond 2026 HY & Inc. New 9.44% +9.44
INTF iShares International Equity Add +39.6% 7.17% +2.20
JGRO JPMorgan Active Growth ETF Add +0.7% 10.24% +0.88
IBIT iShares Bitcoin Trust ETF New 0.66% +0.66
NVDA Nvidia Corp. Add +2.8% 0.83% +0.23
IDVO Amplify CWP Intl Enh DVD Inc. Add +0.9% 5.08% +0.13
ETHE Grayscale Ethereum Staking E New 0.10% +0.10
XSMO Invesco S&P Smallcap Momentu New 0.09% +0.09
TSM Taiwan Semiconductor-SP ADR New 0.08% +0.08
CSCO Cisco Systems Inc. New 0.07% +0.07
NFLX Netflix Inc. New 0.07% +0.07
QCOM Qualcomm Inc. New 0.07% +0.07
TJX TJX Companies Inc. New 0.07% +0.07
AVGO Broadcom Inc. Add +1.2% 0.18% +0.06
SPY SS SPDR S&P 500 ETF Trust-US Add +1.3% 1.33% +0.05
META Meta Platforms Inc. Class A Add +1.0% 0.28% +0.05
PEP Pepsico Inc. Add +54.7% 0.14% +0.03
GOOG Alphabet Inc. Class C Add +0.0% 0.15% +0.01
CVS CVS Health Corp. Add +0.3% 0.36% −0.02
XOM Exxon Mobil Corp. Add +2.9% 0.14% −0.02
DIVO Amplify CWP Enhan Divid ETF Add +2.5% 10.03% −0.04
GSY Invesco Ultra Short Duration Add +3.9% 1.97% −0.07
JMST JPM Ultra-Short Muni Income Add +1.3% 1.15% −0.07
TFI SS SPDR N Ice Muni Bond ETF Add +1.0% 2.63% −0.19
BSCW Invesco Bulletshares 2032 CB Add +1.3% 4.13% −0.20
BSCS Invesco Bulletshares 2028 CB Add +1.2% 5.02% −0.27
SPLB SS SPDR P Long Term C ETF Add +1.5% 6.34% −0.37
AAPL Apple Inc. Add +0.1% 3.65% −0.59

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q3 2025 73$315.5MSPHQ, DIVO, JGRO, INTF, IBHF
Q2 2025 71$297.9MSPHQ, JGRO, DIVO, IBHF, INTF
Q1 2025 63$277.4MGSLC, BSJQ, DIVO, JGRO, SPLB
Q4 2024 65$268.8MGSLC, JGRO, DIVO, BSJQ, SPLB
Q3 2024 66$234.0MJGRO, DIVO, DFAU, BLV, BSJP
Q2 2024 64$220.3MJGRO, DIVO, DFAU, BSJP, BLV
Q1 2024 64$210.6MJGRO, DIVO, DFAU, BSJP, BLV