Sterling Financial Group, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 15, 2025), Sterling Financial Group, Inc. reported 65 stock positions worth $268.8 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 14.3% of the portfolio, followed by JPMorgan Active Growth ETF (JGRO, 10.3%) and Amplify CWP Enhan Divid ETF (DIVO, 10.0%). Compared with Q3 2024, it opened 9 new positions, sold out of 10, added to 24 and reduced 18. The biggest buy was a new position in Goldman Activebeta US LC ETF (GSLC) and the biggest sale Dimensional US Core Equity M (DFAU, shares −85%).
- Most Recent 13F
- Q3 2025
- Location
- PASADENA, CA
- CIK
- 0001991301
- Portfolio Value
- $268.8M (Q4 2024)
- SEC Filing
- 0001991301-25-000001 ↗ filed Jan 15, 2025
Holdings Value
Holdings 65 stocks · $268.8M
| GSLC Goldman Activebeta US LC ETF | 14.27% | 333,126 | $38.4M | New |
| JGRO JPMorgan Active Growth ETF | 10.33% | 342,684 | $27.8M | Reduce -2.2% |
| DIVO Amplify CWP Enhan Divid ETF | 9.98% | 662,498 | $26.8M | Add +2.0% |
| BSJQ Invesco Bulletshares 2026 HY | 7.60% | 877,333 | $20.4M | New |
| SPLB SS SPDR P Long Term C ETF | 6.74% | 815,305 | $18.1M | New |
| BSCS Invesco Bulletshares 2028 CB | 5.41% | 721,849 | $14.5M | Add +15.0% |
| AAPL Apple Inc. | 4.99% | 53,557 | $13.4M | Reduce -0.4% |
| IDVO Amplify CWP Intl Enh DVD Inc. | 4.79% | 431,308 | $12.9M | Add +11.0% |
| INTF iShares International Equity | 4.65% | 435,009 | $12.5M | New |
| BSCW Invesco Bulletshares 2032 CB | 4.39% | 587,447 | $11.8M | Add +9.8% |
| TFI SS SPDR N Ice Muni Bond ETF | 3.08% | 181,474 | $8.3M | Reduce -6.2% |
| GSY Invesco Ultra Short Duration | 2.10% | 112,663 | $5.6M | New |
| CI The Cigna Group | 1.62% | 15,815 | $4.4M | New |
| DFAU Dimensional US Core Equity M | 1.47% | 97,849 | $4.0M | Reduce -84.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.38% | 6,328 | $3.7M | Reduce -8.6% |
| DFAI Dimensional International Co. | 1.11% | 102,201 | $3.0M | Reduce -77.0% |
| BSSX Invesco Bulletshares 2033 MB | 1.06% | 110,437 | $2.8M | Add +0.3% |
| BSMT Invesco Bulletshares 2029 MB | 0.78% | 90,964 | $2.1M | Reduce -4.2% |
| NVDA Nvidia Corp. | 0.77% | 15,424 | $2.1M | Add +1.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.77% | 30,000 | $2.1M | No change |
| BSMW Invesco Bulletshares 2032 MB | 0.75% | 80,544 | $2.0M | Add +35.1% |
| BSJP Invesco Bulletshares 2025 HY | 0.72% | 84,094 | $1.9M | Reduce -89.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.66% | 3,906 | $1.8M | Reduce -0.7% |
| MSFT Microsoft Corp. | 0.65% | 4,148 | $1.7M | No change |
| AMZN Amazon.com Inc. | 0.63% | 7,773 | $1.7M | Reduce -1.0% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.63% | 10,520 | $1.7M | No change |
| IWV iShares Russell 3000 ETF | 0.58% | 4,670 | $1.6M | No change |
| DVY iShares Select Dividend ETF | 0.57% | 11,675 | $1.5M | No change |
| IWN iShares Russell 2000 Value E | 0.52% | 8,545 | $1.4M | No change |
| HODL Vaneck Bitcoin ETF | 0.43% | 10,875 | $1.1M | Add +33.8% |
| BSMS Invesco Bulletshares 2028 MB | 0.42% | 48,064 | $1.1M | Add +77.0% |
| TSLA Tesla Inc. | 0.40% | 2,694 | $1.1M | Add +6.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.40% | 2,079 | $1.1M | No change |
| BSMV Invesco Bulletshares 2031 MB | 0.37% | 47,940 | $1.0M | Add +1.1% |
| ESBA Empire State Realty Op LP-Es | 0.35% | 93,409 | $951K | No change |
| GOOGL Alphabet Inc. Class A | 0.27% | 3,880 | $734K | No change |
| BSCX Invesco Bulletshares 2033 CB | 0.26% | 34,058 | $702K | No change |
| CVS CVS Health Corp. | 0.26% | 15,363 | $690K | Add +16.4% |
| CVX Chevron Corp. | 0.24% | 4,545 | $658K | Reduce -0.3% |
| META Meta Platforms Inc. Class A | 0.24% | 1,088 | $637K | Add +2.3% |
| BSMU Invesco Bulletshares 2030 MB | 0.20% | 25,064 | $544K | Add +1.1% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.19% | 9,930 | $504K | New |
| MAR Marriott International Class A | 0.18% | 1,739 | $485K | Reduce -0.2% |
| UNP Union Pacific Corp. | 0.18% | 2,076 | $473K | Reduce -27.8% |
| LMT Lockheed Martin Corp. | 0.17% | 945 | $459K | Reduce -15.0% |
| PANW Palo Alto Networks Inc. | 0.16% | 2,436 | $443K | Add +0.3% |
| GOOG Alphabet Inc. Class C | 0.16% | 2,327 | $443K | Reduce -5.8% |
| BSCV Invesco Bulletshares 2031 CB | 0.15% | 25,397 | $408K | Add +11.3% |
| AVGO Broadcom Inc. | 0.15% | 1,730 | $401K | Add +24.1% |
| JPM JPMorgan Chase & Co. | 0.15% | 1,659 | $398K | Reduce -0.7% |
| BSMP Invesco Bulletshares 2025 MB | 0.14% | 15,487 | $380K | Add +1.3% |
| BSMR Invesco Bulletshares 2027 MB | 0.14% | 16,078 | $379K | Add +1.6% |
| BSMQ Invesco Bulletshares 2026 MB | 0.14% | 16,053 | $378K | Add +1.6% |
| XOM Exxon Mobil Corp. | 0.14% | 3,439 | $370K | Add +3.3% |
| V Visa Inc. Class A | 0.13% | 1,066 | $337K | Add +4.2% |
| HD Home Depot Inc. | 0.12% | 849 | $330K | No change |
| PEP Pepsico Inc. | 0.12% | 2,037 | $310K | Reduce -6.1% |
| LLY Eli Lilly & Co. | 0.11% | 379 | $293K | Add +3.5% |
| IVV iShares Core S&P 500 ETF | 0.10% | 460 | $271K | No change |
| COST Costco Wholesale Corp. | 0.10% | 292 | $268K | Add +1.0% |
| BSCU Invesco Bulletshares 2030 CB | 0.09% | 14,308 | $234K | No change |
| ACN Accenture PLC Class A | 0.09% | 659 | $232K | No change |
| MS Morgan Stanley | 0.08% | 1,789 | $225K | New |
| HON Honeywell International Inc. | 0.08% | 989 | $223K | New |
| TSM Taiwan Semiconductor-SP ADR | 0.08% | 1,037 | $205K | Reduce -26.5% |
Portfolio Sells Q3 2024 → Q4 2024
| DFAU Dimensional US Core Equity M | Reduce -84.6% | 1.47% | −9.32 |
| BLV Vanguard Long-Term Bond ETF | Sold out | 0.00% | −7.83 |
| BSJP Invesco Bulletshares 2025 HY | Reduce -89.3% | 0.72% | −7.06 |
| DFAI Dimensional International Co. | Reduce -77.0% | 1.11% | −4.92 |
| JGRO JPMorgan Active Growth ETF | Reduce -2.2% | 10.33% | −1.18 |
| TFI SS SPDR N Ice Muni Bond ETF | Reduce -6.2% | 3.08% | −0.79 |
| IWR iShares Russell Mid-Cap ETF | Sold out | 0.00% | −0.66 |
| AAPL Apple Inc. | Reduce -0.4% | 4.99% | −0.36 |
| BSCR Invesco Bulletshares 2027 CB | Sold out | 0.00% | −0.32 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -8.6% | 1.38% | −0.32 |
| BSCQ Invesco Bulletshares 2026 CB | Sold out | 0.00% | −0.29 |
| BSMT Invesco Bulletshares 2029 MB | Reduce -4.2% | 0.78% | −0.17 |
| JPST JPMorgan Ultra-Short Income | Sold out | 0.00% | −0.13 |
| UNP Union Pacific Corp. | Reduce -27.8% | 0.18% | −0.13 |
| CP Canadian Pacific Kansas City | Sold out | 0.00% | −0.13 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.7% | 0.66% | −0.12 |
| LMT Lockheed Martin Corp. | Reduce -15.0% | 0.17% | −0.11 |
| BSMO Invesco Bulletshares 2024 MB | Sold out | 0.00% | −0.10 |
| VTWG Vanguard Russell 2000 Growth | Sold out | 0.00% | −0.09 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.09 |
| PEP Pepsico Inc. | Reduce -6.1% | 0.12% | −0.04 |
| CVX Chevron Corp. | Reduce -0.3% | 0.24% | −0.04 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -26.5% | 0.08% | −0.03 |
| LYG Lloyds Banking Group PLC-ADR | Sold out | 0.00% | −0.02 |
| GOOG Alphabet Inc. Class C | Reduce -5.8% | 0.16% | −0.01 |
| MAR Marriott International Class A | Reduce -0.2% | 0.18% | −0.00 |
| JPM JPMorgan Chase & Co. | Reduce -0.7% | 0.15% | −0.00 |
| AMZN Amazon.com Inc. | Reduce -1.0% | 0.63% | +0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| GSLC Goldman Activebeta US LC ETF | New | 14.27% | +14.27 |
| BSJQ Invesco Bulletshares 2026 HY | New | 7.60% | +7.60 |
| SPLB SS SPDR P Long Term C ETF | New | 6.74% | +6.74 |
| INTF iShares International Equity | New | 4.65% | +4.65 |
| GSY Invesco Ultra Short Duration | New | 2.10% | +2.10 |
| CI The Cigna Group | New | 1.62% | +1.62 |
| JMST JPM Ultra-Short Muni Income | New | 0.19% | +0.19 |
| HODL Vaneck Bitcoin ETF | Add +33.8% | 0.43% | +0.18 |
| BSMS Invesco Bulletshares 2028 MB | Add +77.0% | 0.42% | +0.14 |
| TSLA Tesla Inc. | Add +6.2% | 0.40% | +0.12 |
| BSMW Invesco Bulletshares 2032 MB | Add +35.1% | 0.75% | +0.10 |
| MS Morgan Stanley | New | 0.08% | +0.08 |
| HON Honeywell International Inc. | New | 0.08% | +0.08 |
| AVGO Broadcom Inc. | Add +24.1% | 0.15% | +0.05 |
| V Visa Inc. Class A | Add +4.2% | 0.13% | +0.01 |
| COST Costco Wholesale Corp. | Add +1.0% | 0.10% | −0.01 |
| BSCV Invesco Bulletshares 2031 CB | Add +11.3% | 0.15% | −0.01 |
| PANW Palo Alto Networks Inc. | Add +0.3% | 0.16% | −0.01 |
| BSMP Invesco Bulletshares 2025 MB | Add +1.3% | 0.14% | −0.02 |
| BSMR Invesco Bulletshares 2027 MB | Add +1.6% | 0.14% | −0.02 |
| BSMQ Invesco Bulletshares 2026 MB | Add +1.6% | 0.14% | −0.02 |
| NVDA Nvidia Corp. | Add +1.3% | 0.77% | −0.02 |
| META Meta Platforms Inc. Class A | Add +2.3% | 0.24% | −0.02 |
| XOM Exxon Mobil Corp. | Add +3.3% | 0.14% | −0.03 |
| LLY Eli Lilly & Co. | Add +3.5% | 0.11% | −0.03 |
| BSMU Invesco Bulletshares 2030 MB | Add +1.1% | 0.20% | −0.03 |
| BSMV Invesco Bulletshares 2031 MB | Add +1.1% | 0.37% | −0.06 |
| CVS CVS Health Corp. | Add +16.4% | 0.26% | −0.10 |
| BSCS Invesco Bulletshares 2028 CB | Add +15.0% | 5.41% | −0.11 |
| BSSX Invesco Bulletshares 2033 MB | Add +0.3% | 1.06% | −0.18 |
| IDVO Amplify CWP Intl Enh DVD Inc. | Add +11.0% | 4.79% | −0.32 |
| BSCW Invesco Bulletshares 2032 CB | Add +9.8% | 4.39% | −0.40 |
| DIVO Amplify CWP Enhan Divid ETF | Add +2.0% | 9.98% | −1.46 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q3 2025 | 73 | $315.5M | SPHQ, DIVO, JGRO, INTF, IBHF |
| Q2 2025 | 71 | $297.9M | SPHQ, JGRO, DIVO, IBHF, INTF |
| Q1 2025 | 63 | $277.4M | GSLC, BSJQ, DIVO, JGRO, SPLB |
| Q4 2024 | 65 | $268.8M | GSLC, JGRO, DIVO, BSJQ, SPLB |
| Q3 2024 | 66 | $234.0M | JGRO, DIVO, DFAU, BLV, BSJP |
| Q2 2024 | 64 | $220.3M | JGRO, DIVO, DFAU, BSJP, BLV |
| Q1 2024 | 64 | $210.6M | JGRO, DIVO, DFAU, BSJP, BLV |