Sterling Financial Group, Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 15, 2024), Sterling Financial Group, Inc. reported 64 stock positions worth $220.3 million. Its top holding was JPMorgan Active Growth ETF (JGRO) at 12.0% of the portfolio, followed by Amplify CWP Enhan Divid ETF (DIVO, 11.2%) and Dimensional US Core Equity M (DFAU, 10.9%). Compared with Q1 2024, it opened 5 new positions, sold out of 5, added to 19 and reduced 20. The biggest buy was Dimensional US Core Equity M (DFAU, shares +8%) and the biggest sale an exit from JPMorgan Ultra-Short Income (JPST).

Most Recent 13F
Q3 2025
Location
PASADENA, CA
CIK
0001991301
Portfolio Value
$220.3M (Q2 2024)
SEC Filing
0001991301-24-000005 ↗ filed Jul 15, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $210.6M Q1 2024 Q2 2024: $220.3M $220.3M Q2 2024 Q3 2024: $234.0M Q3 2024 Q4 2024: $268.8M Q4 2024 Q1 2025: $277.4M Q1 2025 Q2 2025: $297.9M Q2 2025 Q3 2025: $315.5M Q3 2025

Holdings 64 stocks · $220.3M
JGRO JPMorgan Active Growth ETF 12.03% 352,701 $26.5M Add +0.6%
DIVO Amplify CWP Enhan Divid ETF 11.22% 638,822 $24.7M Add +7.4%
DFAU Dimensional US Core Equity M 10.85% 637,796 $23.9M Add +7.5%
BSJP Invesco Bulletshares 2025 HY 8.17% 785,314 $18.0M Add +0.9%
BLV Vanguard Long-Term Bond ETF 7.76% 243,358 $17.1M Add +1.0%
DFAI Dimensional International Co. 5.99% 445,053 $13.2M Add +3.4%
BSCS Invesco Bulletshares 2028 CB 5.61% 619,177 $12.4M Add +1.3%
AAPL Apple Inc. 5.14% 53,813 $11.3M Reduce -4.7%
IDVO Amplify CWP Intl Enh DVD Inc. 5.09% 369,167 $11.2M Add +7.9%
BSCW Invesco Bulletshares 2032 CB 4.79% 527,567 $10.6M Add +1.2%
TFI SS SPDR N Ice Muni Bond ETF 3.87% 186,513 $8.5M Add +2.6%
SPY SS SPDR S&P 500 ETF Trust-US 1.71% 6,923 $3.8M Add +9.4%
BSSX Invesco Bulletshares 2033 MB 1.30% 110,153 $2.9M Reduce -1.4%
BSMT Invesco Bulletshares 2029 MB 0.93% 89,805 $2.1M Add +3.7%
MSFT Microsoft Corp. 0.85% 4,176 $1.9M Add +0.7%
NVDA Nvidia Corp. 0.84% 14,940 $1.8M Add +2.9%
BRK.B Berkshire Hathaway Inc. Class B 0.73% 3,935 $1.6M No change
VOE Vngrd Mrngstr MD-Cap Val ETF 0.72% 10,520 $1.6M No change
IWV iShares Russell 3000 ETF 0.70% 5,000 $1.5M No change
AMZN Amazon.com Inc. 0.67% 7,669 $1.5M Add +4.8%
IWR iShares Russell Mid-Cap ETF 0.65% 17,606 $1.4M No change
DVY iShares Select Dividend ETF 0.64% 11,675 $1.4M No change
IWN iShares Russell 2000 Value E 0.59% 8,545 $1.3M No change
BSMW Invesco Bulletshares 2032 MB 0.57% 49,611 $1.3M Reduce -8.7%
SPYM Ste STR SPDR PT S&P 500 ETF 0.47% 16,200 $1.0M New
QQQ Invesco QQQ Trust Series 1 0.45% 2,079 $996K No change
BSMV Invesco Bulletshares 2031 MB 0.45% 47,440 $994K Reduce -0.7%
ESBA Empire State Realty Op LP-Es 0.42% 101,522 $925K No change
CVS CVS Health Corp. 0.35% 13,191 $779K Reduce -0.2%
BSCR Invesco Bulletshares 2027 CB 0.35% 40,007 $769K Reduce -9.8%
BSCQ Invesco Bulletshares 2026 CB 0.33% 37,931 $727K Reduce -8.8%
CVX Chevron Corp. 0.32% 4,561 $713K No change
BSCX Invesco Bulletshares 2033 CB 0.32% 34,588 $713K Reduce -5.5%
GOOGL Alphabet Inc. Class A 0.32% 3,880 $707K No change
UNP Union Pacific Corp. 0.31% 3,036 $687K Add +9.6%
META Meta Platforms Inc. Class A 0.24% 1,064 $536K Add +0.4%
LMT Lockheed Martin Corp. 0.24% 1,112 $519K Reduce -0.4%
GOOG Alphabet Inc. Class C 0.22% 2,589 $475K No change
TSLA Tesla Inc. 0.21% 2,391 $473K Reduce -9.5%
HODL Vaneck Bitcoin ETF 0.21% 6,930 $470K New
BSMU Invesco Bulletshares 2030 MB 0.21% 21,146 $460K Add +18.5%
MAR Marriott International Class A 0.19% 1,743 $421K No change
PANW Palo Alto Networks Inc. 0.19% 1,214 $412K Reduce -2.8%
BSMS Invesco Bulletshares 2028 MB 0.18% 16,663 $387K Reduce -24.3%
XOM Exxon Mobil Corp. 0.17% 3,329 $383K Add +1.5%
BSCV Invesco Bulletshares 2031 CB 0.17% 23,904 $381K Reduce -11.9%
BSMR Invesco Bulletshares 2027 MB 0.17% 15,831 $372K Reduce -14.9%
BSMQ Invesco Bulletshares 2026 MB 0.17% 15,805 $371K Reduce -12.0%
BSMP Invesco Bulletshares 2025 MB 0.17% 15,287 $371K Reduce -12.0%
PEP Pepsico Inc. 0.16% 2,146 $354K No change
JPM JPMorgan Chase & Co. 0.15% 1,671 $338K No change
LLY Eli Lilly & Co. 0.15% 361 $327K No change
HD Home Depot Inc. 0.13% 849 $292K No change
CP Canadian Pacific Kansas City 0.12% 3,442 $271K New
V Visa Inc. Class A 0.12% 1,023 $269K No change
BSCU Invesco Bulletshares 2030 CB 0.12% 15,628 $254K Reduce -13.5%
TSM Taiwan Semiconductor-SP ADR 0.12% 1,461 $254K Reduce -2.7%
IVV iShares Core S&P 500 ETF 0.11% 460 $252K No change
COST Costco Wholesale Corp. 0.11% 289 $246K No change
BSMO Invesco Bulletshares 2024 MB 0.11% 9,366 $232K No change
MRK Merck & Co. Inc. 0.10% 1,764 $218K Reduce -1.7%
AVGO Broadcom Inc. 0.10% 136 $218K New
QCOM Qualcomm Inc. 0.10% 1,077 $215K New
LYG Lloyds Banking Group PLC-ADR 0.02% 17,206 $47K Reduce -14.8%

Portfolio Sells Q1 2024 → Q2 2024
JPST JPMorgan Ultra-Short Income Sold out 0.00% −0.15
CVS CVS Health Corp. Reduce -0.2% 0.35% −0.15
VTWG Vanguard Russell 2000 Growth Sold out 0.00% −0.12
BSCP Invesco Bulletshares 2025 CB Sold out 0.00% −0.11
ACN Accenture PLC Class A Sold out 0.00% −0.11
BSCT Invesco Bulletshares 2029 CB Sold out 0.00% −0.10
BSSX Invesco Bulletshares 2033 MB Reduce -1.4% 1.30% −0.10
BSMW Invesco Bulletshares 2032 MB Reduce -8.7% 0.57% −0.09
BSMS Invesco Bulletshares 2028 MB Reduce -24.3% 0.18% −0.07
BSCR Invesco Bulletshares 2027 CB Reduce -9.8% 0.35% −0.06
BSCQ Invesco Bulletshares 2026 CB Reduce -8.8% 0.33% −0.05
BSMR Invesco Bulletshares 2027 MB Reduce -14.9% 0.17% −0.04
BSCX Invesco Bulletshares 2033 CB Reduce -5.5% 0.32% −0.04
BSCV Invesco Bulletshares 2031 CB Reduce -11.9% 0.17% −0.03
BSMQ Invesco Bulletshares 2026 MB Reduce -12.0% 0.17% −0.03
BSMV Invesco Bulletshares 2031 MB Reduce -0.7% 0.45% −0.03
BSMP Invesco Bulletshares 2025 MB Reduce -12.0% 0.17% −0.03
BSCU Invesco Bulletshares 2030 CB Reduce -13.5% 0.12% −0.03
MRK Merck & Co. Inc. Reduce -1.7% 0.10% −0.01
TSLA Tesla Inc. Reduce -9.5% 0.21% −0.01
LMT Lockheed Martin Corp. Reduce -0.4% 0.24% −0.01
LYG Lloyds Banking Group PLC-ADR Reduce -14.8% 0.02% −0.00
TSM Taiwan Semiconductor-SP ADR Reduce -2.7% 0.12% +0.02
PANW Palo Alto Networks Inc. Reduce -2.8% 0.19% +0.02
AAPL Apple Inc. Reduce -4.7% 5.14% +0.55

Portfolio Buys Q1 2024 → Q2 2024
DFAU Dimensional US Core Equity M Add +7.5% 10.85% +0.56
SPYM Ste STR SPDR PT S&P 500 ETF New 0.47% +0.47
JGRO JPMorgan Active Growth ETF Add +0.6% 12.03% +0.34
DIVO Amplify CWP Enhan Divid ETF Add +7.4% 11.22% +0.24
NVDA Nvidia Corp. Add +2.9% 0.84% +0.21
HODL Vaneck Bitcoin ETF New 0.21% +0.21
SPY SS SPDR S&P 500 ETF Trust-US Add +9.4% 1.71% +0.14
IDVO Amplify CWP Intl Enh DVD Inc. Add +7.9% 5.09% +0.14
CP Canadian Pacific Kansas City New 0.12% +0.12
AVGO Broadcom Inc. New 0.10% +0.10
QCOM Qualcomm Inc. New 0.10% +0.10
AMZN Amazon.com Inc. Add +4.8% 0.67% +0.05
BSMU Invesco Bulletshares 2030 MB Add +18.5% 0.21% +0.02
MSFT Microsoft Corp. Add +0.7% 0.85% +0.02
META Meta Platforms Inc. Class A Add +0.4% 0.24% −0.00
XOM Exxon Mobil Corp. Add +1.5% 0.17% −0.01
UNP Union Pacific Corp. Add +9.6% 0.31% −0.01
BSMT Invesco Bulletshares 2029 MB Add +3.7% 0.93% −0.02
TFI SS SPDR N Ice Muni Bond ETF Add +2.6% 3.87% −0.14
DFAI Dimensional International Co. Add +3.4% 5.99% −0.19
BSCS Invesco Bulletshares 2028 CB Add +1.3% 5.61% −0.22
BSCW Invesco Bulletshares 2032 CB Add +1.2% 4.79% −0.22
BSJP Invesco Bulletshares 2025 HY Add +0.9% 8.17% −0.31
BLV Vanguard Long-Term Bond ETF Add +1.0% 7.76% −0.51

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q3 2025 73$315.5MSPHQ, DIVO, JGRO, INTF, IBHF
Q2 2025 71$297.9MSPHQ, JGRO, DIVO, IBHF, INTF
Q1 2025 63$277.4MGSLC, BSJQ, DIVO, JGRO, SPLB
Q4 2024 65$268.8MGSLC, JGRO, DIVO, BSJQ, SPLB
Q3 2024 66$234.0MJGRO, DIVO, DFAU, BLV, BSJP
Q2 2024 64$220.3MJGRO, DIVO, DFAU, BSJP, BLV
Q1 2024 64$210.6MJGRO, DIVO, DFAU, BSJP, BLV