Sterling Financial Group, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 16, 2025), Sterling Financial Group, Inc. reported 63 stock positions worth $277.4 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 14.0% of the portfolio, followed by Invesco Bulletshares 2026 HY (BSJQ, 10.1%) and Amplify CWP Enhan Divid ETF (DIVO, 10.1%). Compared with Q4 2024, it opened 2 new positions, sold out of 4, added to 26 and reduced 20. The biggest buy was Invesco Bulletshares 2026 HY (BSJQ, shares +38%) and the biggest sale Apple (AAPL, shares −1%).
- Most Recent 13F
- Q3 2025
- Location
- PASADENA, CA
- CIK
- 0001991301
- Portfolio Value
- $277.4M (Q1 2025)
- SEC Filing
- 0001991301-25-000003 ↗ filed Apr 16, 2025
Holdings Value
Holdings 63 stocks · $277.4M
| GSLC Goldman Activebeta US LC ETF | 13.99% | 352,450 | $38.8M | Add +5.8% |
| BSJQ Invesco Bulletshares 2026 HY | 10.10% | 1,208,421 | $28.0M | Add +37.7% |
| DIVO Amplify CWP Enhan Divid ETF | 10.07% | 685,028 | $27.9M | Add +3.4% |
| JGRO JPMorgan Active Growth ETF | 9.36% | 351,976 | $26.0M | Add +2.7% |
| SPLB SS SPDR P Long Term C ETF | 6.71% | 825,090 | $18.6M | Add +1.2% |
| BSCS Invesco Bulletshares 2028 CB | 5.29% | 721,552 | $14.7M | Reduce -0.0% |
| INTF iShares International Equity | 4.97% | 446,889 | $13.8M | Add +2.7% |
| IDVO Amplify CWP Intl Enh DVD Inc. | 4.94% | 436,046 | $13.7M | Add +1.1% |
| BSCW Invesco Bulletshares 2032 CB | 4.33% | 589,738 | $12.0M | Add +0.4% |
| AAPL Apple Inc. | 4.24% | 53,000 | $11.8M | Reduce -1.0% |
| TFI SS SPDR N Ice Muni Bond ETF | 2.83% | 174,012 | $7.8M | Reduce -4.1% |
| GSY Invesco Ultra Short Duration | 2.04% | 112,839 | $5.7M | Add +0.2% |
| CI The Cigna Group | 1.88% | 15,815 | $5.2M | No change |
| DFAU Dimensional US Core Equity M | 1.28% | 92,211 | $3.5M | Reduce -5.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.28% | 6,328 | $3.5M | No change |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 1.21% | 66,275 | $3.4M | Add +567.4% |
| DFAI Dimensional International Co. | 1.07% | 95,001 | $3.0M | Reduce -7.0% |
| BSSX Invesco Bulletshares 2033 MB | 0.99% | 108,714 | $2.8M | Reduce -1.6% |
| MSTR Strategy Inc. filed as MICROSTRATEGY INC | 0.76% | 7,337 | $2.1M | New |
| BSMT Invesco Bulletshares 2029 MB | 0.76% | 93,001 | $2.1M | Add +2.2% |
| MSFT Microsoft Corp. | 0.74% | 5,487 | $2.1M | Add +32.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.72% | 3,744 | $2.0M | Reduce -4.2% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.71% | 30,000 | $2.0M | No change |
| AMZN Amazon.com Inc. | 0.68% | 9,919 | $1.9M | Add +27.6% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.61% | 10,520 | $1.7M | No change |
| NVDA Nvidia Corp. | 0.59% | 15,223 | $1.6M | Reduce -1.3% |
| DVY iShares Select Dividend ETF | 0.57% | 11,675 | $1.6M | No change |
| IWV iShares Russell 3000 ETF | 0.53% | 4,670 | $1.5M | No change |
| BSMW Invesco Bulletshares 2032 MB | 0.49% | 55,034 | $1.4M | Reduce -31.7% |
| IWN iShares Russell 2000 Value E | 0.47% | 8,545 | $1.3M | No change |
| BSMV Invesco Bulletshares 2031 MB | 0.40% | 53,790 | $1.1M | Add +12.2% |
| CVS CVS Health Corp. | 0.38% | 15,504 | $1.1M | Add +0.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.35% | 2,079 | $975K | No change |
| ESBA Empire State Realty Op LP-Es | 0.26% | 93,409 | $725K | No change |
| TSLA Tesla Inc. | 0.26% | 2,782 | $721K | Add +3.3% |
| CVX Chevron Corp. | 0.26% | 4,251 | $711K | Reduce -6.5% |
| BSCX Invesco Bulletshares 2033 CB | 0.25% | 33,388 | $697K | Reduce -2.0% |
| META Meta Platforms Inc. Class A | 0.23% | 1,126 | $649K | Add +3.5% |
| BSMU Invesco Bulletshares 2030 MB | 0.22% | 27,769 | $599K | Add +10.8% |
| GOOGL Alphabet Inc. Class A | 0.21% | 3,738 | $578K | Reduce -3.7% |
| V Visa Inc. Class A | 0.18% | 1,396 | $489K | Add +31.0% |
| UNP Union Pacific Corp. | 0.17% | 2,031 | $480K | Reduce -2.2% |
| BSMS Invesco Bulletshares 2028 MB | 0.17% | 20,104 | $466K | Reduce -58.2% |
| BSMP Invesco Bulletshares 2025 MB | 0.16% | 17,922 | $439K | Add +15.7% |
| BSMQ Invesco Bulletshares 2026 MB | 0.16% | 18,563 | $438K | Add +15.6% |
| BSMR Invesco Bulletshares 2027 MB | 0.16% | 18,578 | $438K | Add +15.6% |
| XOM Exxon Mobil Corp. | 0.16% | 3,640 | $433K | Add +5.8% |
| LMT Lockheed Martin Corp. | 0.15% | 945 | $422K | No change |
| PANW Palo Alto Networks Inc. | 0.15% | 2,428 | $414K | Reduce -0.3% |
| MAR Marriott International Class A | 0.15% | 1,739 | $414K | No change |
| BSCV Invesco Bulletshares 2031 CB | 0.15% | 24,677 | $402K | Reduce -2.8% |
| GOOG Alphabet Inc. Class C | 0.14% | 2,447 | $382K | Add +5.2% |
| JPM JPMorgan Chase & Co. | 0.14% | 1,547 | $379K | Reduce -6.8% |
| LLY Eli Lilly & Co. | 0.12% | 412 | $340K | Add +8.7% |
| AVGO Broadcom Inc. | 0.11% | 1,888 | $316K | Add +9.1% |
| HD Home Depot Inc. | 0.11% | 849 | $311K | No change |
| PEP Pepsico Inc. | 0.11% | 1,999 | $300K | Reduce -1.9% |
| COST Costco Wholesale Corp. | 0.10% | 292 | $276K | No change |
| BSCU Invesco Bulletshares 2030 CB | 0.08% | 13,778 | $229K | Reduce -3.7% |
| IVV iShares Core S&P 500 ETF | 0.08% | 393 | $221K | Reduce -14.6% |
| BSX Boston Scientific Corp. | 0.08% | 2,076 | $209K | New |
| MS Morgan Stanley | 0.08% | 1,789 | $209K | No change |
| ACN Accenture PLC Class A | 0.07% | 659 | $206K | No change |
Portfolio Sells Q4 2024 → Q1 2025
| AAPL Apple Inc. | Reduce -1.0% | 4.24% | −0.75 |
| BSJP Invesco Bulletshares 2025 HY | Sold out | 0.00% | −0.72 |
| HODL Vaneck Bitcoin ETF | Sold out | 0.00% | −0.43 |
| BSMW Invesco Bulletshares 2032 MB | Reduce -31.7% | 0.49% | −0.26 |
| TFI SS SPDR N Ice Muni Bond ETF | Reduce -4.1% | 2.83% | −0.25 |
| BSMS Invesco Bulletshares 2028 MB | Reduce -58.2% | 0.17% | −0.25 |
| DFAU Dimensional US Core Equity M | Reduce -5.8% | 1.28% | −0.20 |
| NVDA Nvidia Corp. | Reduce -1.3% | 0.59% | −0.18 |
| BSCS Invesco Bulletshares 2028 CB | Reduce -0.0% | 5.29% | −0.11 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.08 |
| TSM Taiwan Semiconductor-SP ADR | Sold out | 0.00% | −0.08 |
| BSSX Invesco Bulletshares 2033 MB | Reduce -1.6% | 0.99% | −0.07 |
| GOOGL Alphabet Inc. Class A | Reduce -3.7% | 0.21% | −0.06 |
| DFAI Dimensional International Co. | Reduce -7.0% | 1.07% | −0.04 |
| IVV iShares Core S&P 500 ETF | Reduce -14.6% | 0.08% | −0.02 |
| PANW Palo Alto Networks Inc. | Reduce -0.3% | 0.15% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -6.8% | 0.14% | −0.01 |
| BSCX Invesco Bulletshares 2033 CB | Reduce -2.0% | 0.25% | −0.01 |
| PEP Pepsico Inc. | Reduce -1.9% | 0.11% | −0.01 |
| BSCV Invesco Bulletshares 2031 CB | Reduce -2.8% | 0.15% | −0.01 |
| BSCU Invesco Bulletshares 2030 CB | Reduce -3.7% | 0.08% | −0.00 |
| UNP Union Pacific Corp. | Reduce -2.2% | 0.17% | −0.00 |
| CVX Chevron Corp. | Reduce -6.5% | 0.26% | +0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -4.2% | 0.72% | +0.06 |
Portfolio Buys Q4 2024 → Q1 2025
| BSJQ Invesco Bulletshares 2026 HY | Add +37.7% | 10.10% | +2.51 |
| JMST JPM Ultra-Short Muni Income | Add +567.4% | 1.21% | +1.03 |
| MSTR Strategy Inc. | New | 0.76% | +0.76 |
| INTF iShares International Equity | Add +2.7% | 4.97% | +0.32 |
| IDVO Amplify CWP Intl Enh DVD Inc. | Add +1.1% | 4.94% | +0.16 |
| CVS CVS Health Corp. | Add +0.9% | 0.38% | +0.12 |
| MSFT Microsoft Corp. | Add +32.3% | 0.74% | +0.09 |
| DIVO Amplify CWP Enhan Divid ETF | Add +3.4% | 10.07% | +0.09 |
| BSX Boston Scientific Corp. | New | 0.08% | +0.08 |
| V Visa Inc. Class A | Add +31.0% | 0.18% | +0.05 |
| AMZN Amazon.com Inc. | Add +27.6% | 0.68% | +0.05 |
| BSMV Invesco Bulletshares 2031 MB | Add +12.2% | 0.40% | +0.03 |
| XOM Exxon Mobil Corp. | Add +5.8% | 0.16% | +0.02 |
| BSMQ Invesco Bulletshares 2026 MB | Add +15.6% | 0.16% | +0.02 |
| BSMP Invesco Bulletshares 2025 MB | Add +15.7% | 0.16% | +0.02 |
| BSMR Invesco Bulletshares 2027 MB | Add +15.6% | 0.16% | +0.02 |
| LLY Eli Lilly & Co. | Add +8.7% | 0.12% | +0.01 |
| BSMU Invesco Bulletshares 2030 MB | Add +10.8% | 0.22% | +0.01 |
| META Meta Platforms Inc. Class A | Add +3.5% | 0.23% | −0.00 |
| BSMT Invesco Bulletshares 2029 MB | Add +2.2% | 0.76% | −0.01 |
| GOOG Alphabet Inc. Class C | Add +5.2% | 0.14% | −0.03 |
| SPLB SS SPDR P Long Term C ETF | Add +1.2% | 6.71% | −0.03 |
| AVGO Broadcom Inc. | Add +9.1% | 0.11% | −0.04 |
| GSY Invesco Ultra Short Duration | Add +0.2% | 2.04% | −0.06 |
| BSCW Invesco Bulletshares 2032 CB | Add +0.4% | 4.33% | −0.06 |
| TSLA Tesla Inc. | Add +3.3% | 0.26% | −0.14 |
| GSLC Goldman Activebeta US LC ETF | Add +5.8% | 13.99% | −0.29 |
| JGRO JPMorgan Active Growth ETF | Add +2.7% | 9.36% | −0.97 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q3 2025 | 73 | $315.5M | SPHQ, DIVO, JGRO, INTF, IBHF |
| Q2 2025 | 71 | $297.9M | SPHQ, JGRO, DIVO, IBHF, INTF |
| Q1 2025 | 63 | $277.4M | GSLC, BSJQ, DIVO, JGRO, SPLB |
| Q4 2024 | 65 | $268.8M | GSLC, JGRO, DIVO, BSJQ, SPLB |
| Q3 2024 | 66 | $234.0M | JGRO, DIVO, DFAU, BLV, BSJP |
| Q2 2024 | 64 | $220.3M | JGRO, DIVO, DFAU, BSJP, BLV |
| Q1 2024 | 64 | $210.6M | JGRO, DIVO, DFAU, BSJP, BLV |