Sterling Investment Counsel, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 26, 2024), Sterling Investment Counsel, LLC reported 171 stock positions worth $216.5 million. Its top holding was iShares S&P 500 Growth ETF (IVW) at 12.0% of the portfolio, followed by Cap Group Intl Focus (CGXU, 7.4%) and Invesco Nasdaq 100 ETF (QQQM, 5.2%). Compared with Q4 2023, it opened 19 new positions, sold out of 5, added to 96 and reduced 44. The biggest buy was iShares Core S&P Midcap ETF (IJH, shares +18%) and the biggest sale Apple (AAPL, shares −16%).
- Most Recent 13F
- Q2 2026
- Location
- Buffalo, NY
- CIK
- 0001925853
- Portfolio Value
- $216.5M (Q1 2024)
- SEC Filing
- 0001925853-24-000002 ↗ filed Apr 26, 2024
Holdings Value
Holdings 171 stocks · $216.5M
| IVW iShares S&P 500 Growth ETF | 12.05% | 308,945 | $26.1M | Add +1.7% |
| CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT | 7.35% | 617,386 | $15.9M | Add +2.6% |
| QQQM Invesco Nasdaq 100 ETF | 5.21% | 61,756 | $11.3M | Add +2.3% |
| IJH iShares Core S&P Midcap ETF | 5.07% | 180,764 | $11.0M | Add +18.1% |
| AAPL Apple Inc. | 4.52% | 57,049 | $9.8M | Reduce -16.4% |
| IVV iShares Core S&P 500 ETF | 3.06% | 12,600 | $6.6M | Reduce -5.0% |
| MSFT Microsoft Corp. | 2.88% | 14,815 | $6.2M | Add +1.8% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.46% | 92,560 | $5.3M | Add +3.3% |
| GOOGL Alphabet Inc. Class A | 2.19% | 31,464 | $4.7M | Reduce -1.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.98% | 10,206 | $4.3M | Reduce -1.4% |
| AMZN Amazon.com Inc. | 1.98% | 23,722 | $4.3M | Reduce -7.3% |
| IJR iShares Core S&P Small-Cap E | 1.88% | 36,759 | $4.1M | Add +3.8% |
| HMOP Hartford Municipal Opp ETF | 1.78% | 99,382 | $3.9M | Add +3.2% |
| V Visa Inc. Class A | 1.48% | 11,508 | $3.2M | Add +2.1% |
| JPM JPMorgan Chase & Co. | 1.37% | 14,810 | $3.0M | Add +43.3% |
| KO The Coca-Cola Co. | 1.17% | 41,401 | $2.5M | Add +2.0% |
| DGRO iShares Core Dividend Growth | 1.06% | 39,465 | $2.3M | Reduce -0.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 1.04% | 18,453 | $2.3M | Add +13.4% |
| MUB iShares National Muni Bond E | 1.01% | 20,390 | $2.2M | Reduce -29.1% |
| NVDA Nvidia Corp. | 0.98% | 2,343 | $2.1M | Add +0.3% |
| IVE iShares S&P 500 Value ETF | 0.96% | 11,169 | $2.1M | Reduce -18.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.94% | 3,897 | $2.0M | Reduce -0.6% |
| WMT Walmart Inc. | 0.92% | 33,193 | $2.0M | Add +7.5% |
| IWF iShares Russell 1000 Growth | 0.89% | 5,741 | $1.9M | Reduce -4.4% |
| UNH Unitedhealth Group Inc. | 0.78% | 3,424 | $1.7M | Add +8.9% |
| IUSG iShares Core S&P U.S. Growth | 0.74% | 13,744 | $1.6M | Reduce -3.0% |
| META Meta Platforms Inc. Class A | 0.73% | 3,265 | $1.6M | Add +1.5% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.73% | 20,325 | $1.6M | Add +14.8% |
| ARKW ARK Next Generation Technolo | 0.73% | 18,881 | $1.6M | Reduce -10.0% |
| HD Home Depot Inc. | 0.71% | 4,028 | $1.5M | Add +7.6% |
| GOOG Alphabet Inc. Class C | 0.70% | 9,942 | $1.5M | Reduce -0.4% |
| CAH Cardinal Health Inc. | 0.68% | 13,064 | $1.5M | Add +0.3% |
| COST Costco Wholesale Corp. | 0.65% | 1,926 | $1.4M | Add +6.9% |
| PANW Palo Alto Networks Inc. | 0.63% | 4,799 | $1.4M | Add +6.4% |
| XLE SS Energy Select Sector | 0.62% | 14,243 | $1.3M | Add +8.9% |
| PLD Prologis Inc. | 0.59% | 9,894 | $1.3M | Add +3.5% |
| ABBV Abbvie Inc. | 0.57% | 6,792 | $1.2M | Add +7.8% |
| BOTZ Global X Robotics & Artifici | 0.57% | 38,681 | $1.2M | Add +8.3% |
| TMO Thermo Fisher Scientific Inc. | 0.54% | 2,006 | $1.2M | Add +14.2% |
| NOW ServiceNow Inc. | 0.51% | 1,462 | $1.1M | Add +8.0% |
| IXUS iShares Core Intl Stock ETF | 0.50% | 15,874 | $1.1M | Add +6.9% |
| CRM Salesforce Inc. | 0.50% | 3,560 | $1.1M | Add +5.1% |
| MCD McDonald's Corp. | 0.49% | 3,792 | $1.1M | Add +3.8% |
| PEP Pepsico Inc. | 0.43% | 5,370 | $940K | Reduce -0.4% |
| HON Honeywell International Inc. | 0.43% | 4,522 | $928K | Add +3.7% |
| MA Mastercard Inc. Class A | 0.41% | 1,863 | $897K | Add +6.6% |
| LLY Eli Lilly & Co. | 0.41% | 1,152 | $896K | Add +0.2% |
| CSCO Cisco Systems Inc. | 0.40% | 17,421 | $869K | Reduce -12.9% |
| ETN Eaton Corp. PLC | 0.40% | 2,761 | $863K | Add +4.5% |
| MRK Merck & Co. Inc. | 0.39% | 6,438 | $850K | Add +0.5% |
| TSLA Tesla Inc. | 0.37% | 4,608 | $810K | Add +86.1% |
| IGV iShares Expanded Tech-Softwa | 0.36% | 9,035 | $770K | Reduce -7.0% |
| SO The Southern Co. | 0.36% | 10,732 | $770K | Add +15.4% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.35% | 14,289 | $762K | Add +8.1% |
| JNJ Johnson & Johnson | 0.35% | 4,749 | $751K | Add +0.3% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.34% | 1,845 | $734K | No change |
| PH Parker Hannifin Corp. | 0.34% | 1,307 | $726K | Add +7.7% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.33% | 3,029 | $714K | Add +137.2% |
| CTAS Cintas Corp. | 0.33% | 1,028 | $706K | Add +8.1% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.32% | 16,498 | $702K | Add +2.1% |
| STZ Constellation Brands Inc. Class A | 0.32% | 2,564 | $697K | Add +4.9% |
| PG The Procter & Gamble Co. | 0.31% | 4,144 | $672K | Reduce -3.9% |
| ADI Analog Devices Inc. | 0.31% | 3,362 | $665K | Add +6.6% |
| XLB SS Materials Select Sector | 0.30% | 7,021 | $652K | Add +9.4% |
| BUG Global X Cybersecurity ETF | 0.29% | 21,138 | $629K | New |
| SBUX Starbucks Corp. | 0.29% | 6,833 | $624K | Reduce -4.0% |
| CVX Chevron Corp. | 0.29% | 3,913 | $617K | Add +6.8% |
| SYK Stryker Corp. | 0.28% | 1,717 | $614K | Add +8.1% |
| CINF Cincinnati Financial Corp. | 0.27% | 4,770 | $592K | Add +1.3% |
| IHI iShares U.S. Medical Devices | 0.27% | 10,067 | $590K | Add +20.8% |
| TMP Tompkins Financial Corp. | 0.26% | 11,394 | $573K | No change |
| BLK BlackRock Finance Inc. | 0.26% | 685 | $571K | Add +8.7% |
| LMT Lockheed Martin Corp. | 0.24% | 1,135 | $516K | Add +3.9% |
| AMAT Applied Materials Inc. | 0.23% | 2,415 | $498K | Reduce -3.1% |
| MDLZ Mondelez International Inc. Class A | 0.23% | 6,990 | $489K | Add +10.2% |
| DE Deere & Co. | 0.23% | 1,191 | $489K | Add +23.3% |
| NKE Nike Inc. Class B | 0.22% | 5,169 | $486K | Add +13.0% |
| VGT Vanguard Info Tech ETF | 0.22% | 925 | $485K | Reduce -5.0% |
| UPS United Parcel Service Class B | 0.22% | 3,185 | $473K | Reduce -4.0% |
| AMGN Amgen Inc. | 0.22% | 1,648 | $469K | Reduce -16.6% |
| QUAL iShares MSCI USA Quality Fac | 0.20% | 2,678 | $440K | Add +0.1% |
| FITB Fifth Third Bancorp | 0.20% | 11,454 | $426K | Add +7.0% |
| HCA HCA Healthcare Inc. | 0.19% | 1,253 | $418K | Add +8.7% |
| LOW Lowe's Cos Inc. | 0.19% | 1,640 | $418K | Reduce -4.9% |
| IP International Paper Co. | 0.19% | 10,570 | $412K | Add +0.1% |
| GLW Corning Inc. | 0.19% | 12,304 | $406K | Add +0.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.19% | 2,117 | $404K | Add +6.0% |
| USB US Bancorp | 0.19% | 8,985 | $402K | Add +5.6% |
| MO Altria Group Inc. | 0.18% | 9,102 | $397K | Add +2.9% |
| XOM Exxon Mobil Corp. | 0.18% | 3,394 | $395K | Add +14.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.18% | 7,637 | $383K | Reduce -2.4% |
| JNK SS SPDR BB High Yield Bond | 0.18% | 3,993 | $380K | Add +23.9% |
| DUK Duke Energy Corp. | 0.18% | 3,923 | $379K | Add +7.9% |
| XBI SS SPDR S&P Biotech ETF | 0.17% | 3,988 | $378K | Add +22.8% |
| VZ Verizon Communications Inc. | 0.17% | 8,934 | $375K | Add +0.3% |
| VOO Vanguard S&P 500 ETF | 0.17% | 774 | $372K | Reduce -0.6% |
| ETR Entergy Corp. | 0.17% | 3,515 | $371K | Add +6.5% |
| ARCC Ares Capital Corp. | 0.17% | 17,630 | $367K | Reduce -13.4% |
| ADBE Adobe Inc. | 0.17% | 727 | $367K | Add +11.2% |
| TT Trane Technologies PLC | 0.17% | 1,218 | $366K | Add +11.9% |
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -16.4% | 4.52% | −2.19 |
| MUB iShares National Muni Bond E | Reduce -29.1% | 1.01% | −0.58 |
| BAC Bank of America Corp. | Reduce -75.8% | 0.12% | −0.37 |
| IHAK iShares Cybersecurity & Tech | Sold out | 0.00% | −0.32 |
| IVE iShares S&P 500 Value ETF | Reduce -18.6% | 0.96% | −0.25 |
| AEP American Electric Power | Sold out | 0.00% | −0.20 |
| IVV iShares Core S&P 500 ETF | Reduce -5.0% | 3.06% | −0.17 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.12 |
| CSCO Cisco Systems Inc. | Reduce -12.9% | 0.40% | −0.11 |
| AWK American Water Works Co. Inc. | Reduce -44.1% | 0.09% | −0.11 |
| REET iShares Global REIT ETF | Sold out | 0.00% | −0.11 |
| BND Vanguard Total Bond Market | Sold out | 0.00% | −0.10 |
| GILD Gilead Sciences Inc. | Reduce -22.1% | 0.16% | −0.09 |
| ARKW ARK Next Generation Technolo | Reduce -10.0% | 0.73% | −0.09 |
| AMGN Amgen Inc. | Reduce -16.6% | 0.22% | −0.07 |
| GOOGL Alphabet Inc. Class A | Reduce -1.0% | 2.19% | −0.07 |
| SBUX Starbucks Corp. | Reduce -4.0% | 0.29% | −0.06 |
| IWO iShares Russell 2000 Growth | Reduce -33.5% | 0.10% | −0.05 |
| UPS United Parcel Service Class B | Reduce -4.0% | 0.22% | −0.05 |
| VIG Vanguard Dividend Apprec ETF | Reduce -19.6% | 0.17% | −0.05 |
| IGV iShares Expanded Tech-Softwa | Reduce -7.0% | 0.36% | −0.05 |
| ARCC Ares Capital Corp. | Reduce -13.4% | 0.17% | −0.04 |
| IWF iShares Russell 1000 Growth | Reduce -4.4% | 0.89% | −0.04 |
| PEP Pepsico Inc. | Reduce -0.4% | 0.43% | −0.03 |
| EMR Emerson Electric Co. | Reduce -24.4% | 0.12% | −0.03 |
| DGRO iShares Core Dividend Growth | Reduce -0.4% | 1.06% | −0.03 |
| VHT Vanguard Health Care ETF | Reduce -18.0% | 0.11% | −0.03 |
| IJT iShares S&P Small-Cap 600 GR | Reduce -6.9% | 0.16% | −0.02 |
| IBB iShares Biotechnology ETF | Reduce -8.8% | 0.10% | −0.02 |
| GOOG Alphabet Inc. Class C | Reduce -0.4% | 0.70% | −0.02 |
| VGT Vanguard Info Tech ETF | Reduce -5.0% | 0.22% | −0.02 |
| CME Cme Group Inc. | Reduce -5.8% | 0.10% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -3.9% | 0.31% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.6% | 0.94% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -2.4% | 0.18% | −0.01 |
| AMZN Amazon.com Inc. | Reduce -7.3% | 1.98% | −0.01 |
| IUSG iShares Core S&P U.S. Growth | Reduce -3.0% | 0.74% | −0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -0.7% | 0.15% | −0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -4.1% | 0.15% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -4.9% | 0.19% | −0.00 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Reduce -1.3% | 0.12% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.7% | 0.13% | −0.00 |
| HIG Hartford Insurance Group Inc. | Reduce -15.2% | 0.14% | −0.00 |
| VOO Vanguard S&P 500 ETF | Reduce -0.6% | 0.17% | −0.00 |
| XLF SS Financial Select Sector | Reduce -2.1% | 0.10% | −0.00 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -0.9% | 0.12% | +0.00 |
| MPC Marathon Petroleum Corp. | Reduce -11.1% | 0.16% | +0.01 |
| AMAT Applied Materials Inc. | Reduce -3.1% | 0.23% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.4% | 1.98% | +0.10 |
Portfolio Buys Q4 2023 → Q1 2024
| IJH iShares Core S&P Midcap ETF | Add +18.1% | 5.07% | +0.74 |
| JPM JPMorgan Chase & Co. | Add +43.3% | 1.37% | +0.47 |
| IVW iShares S&P 500 Growth ETF | Add +1.7% | 12.05% | +0.41 |
| NVDA Nvidia Corp. | Add +0.3% | 0.98% | +0.39 |
| DIS The Walt Disney Co. | Add +13.4% | 1.04% | +0.29 |
| BUG Global X Cybersecurity ETF | New | 0.29% | +0.29 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +137.2% | 0.33% | +0.19 |
| META Meta Platforms Inc. Class A | Add +1.5% | 0.73% | +0.15 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.14% | +0.14 |
| IWS iShares Russell Mid-Cap Valu | New | 0.13% | +0.13 |
| JEPI JPMorgan Equity Premium Inco | New | 0.13% | +0.13 |
| ASML ASML Holding NV-NY Reg SHS | New | 0.12% | +0.12 |
| XOP SS SPDR S&P Og Exp & Prod | New | 0.12% | +0.12 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | New | 0.12% | +0.12 |
| ROP Roper Technologies Inc. | New | 0.11% | +0.11 |
| UBER Uber Technologies Inc. | New | 0.10% | +0.10 |
| GPC Genuine Parts Co. | New | 0.10% | +0.10 |
| C Citigroup Inc. | New | 0.10% | +0.10 |
| JIRE JPMorgan Int Res Enh Eqty | New | 0.10% | +0.10 |
| CSX CSX Corp. | New | 0.10% | +0.10 |
| RF Regions Financial Corp. | New | 0.10% | +0.10 |
| EFX Equifax Inc. | New | 0.10% | +0.10 |
| ADP Automatic Data Processing | New | 0.10% | +0.10 |
| MELI MercadoLibre Inc. | New | 0.10% | +0.10 |
| WMT Walmart Inc. | Add +7.5% | 0.92% | +0.09 |
| FE Firstenergy Corp. | New | 0.09% | +0.09 |
| MSFT Microsoft Corp. | Add +1.8% | 2.88% | +0.09 |
| ETN Eaton Corp. PLC | Add +4.5% | 0.40% | +0.07 |
| ABBV Abbvie Inc. | Add +7.8% | 0.57% | +0.07 |
| LLY Eli Lilly & Co. | Add +0.2% | 0.41% | +0.07 |
| TMO Thermo Fisher Scientific Inc. | Add +14.2% | 0.54% | +0.06 |
| XLE SS Energy Select Sector | Add +8.9% | 0.62% | +0.06 |
| TSLA Tesla Inc. | Add +86.1% | 0.37% | +0.06 |
| HD Home Depot Inc. | Add +7.6% | 0.71% | +0.05 |
| PH Parker Hannifin Corp. | Add +7.7% | 0.34% | +0.05 |
| BOTZ Global X Robotics & Artifici | Add +8.3% | 0.57% | +0.05 |
| COST Costco Wholesale Corp. | Add +6.9% | 0.65% | +0.04 |
| IHI iShares U.S. Medical Devices | Add +20.8% | 0.27% | +0.04 |
| SYK Stryker Corp. | Add +8.1% | 0.28% | +0.04 |
| CRM Salesforce Inc. | Add +5.1% | 0.50% | +0.04 |
| MRK Merck & Co. Inc. | Add +0.5% | 0.39% | +0.04 |
| MA Mastercard Inc. Class A | Add +6.6% | 0.41% | +0.03 |
| HCA HCA Healthcare Inc. | Add +8.7% | 0.19% | +0.03 |
| CTAS Cintas Corp. | Add +8.1% | 0.33% | +0.03 |
| TT Trane Technologies PLC | Add +11.9% | 0.17% | +0.03 |
| XOM Exxon Mobil Corp. | Add +14.5% | 0.18% | +0.03 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +14.8% | 0.73% | +0.03 |
| DE Deere & Co. | Add +23.3% | 0.23% | +0.03 |
| XBI SS SPDR S&P Biotech ETF | Add +22.8% | 0.17% | +0.03 |
| NOW ServiceNow Inc. | Add +8.0% | 0.51% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 195 | $424.8M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2026 | 196 | $356.9M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2025 | 187 | $349.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q3 2025 | 130 | $311.9M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2025 | 140 | $170.5M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2025 | 174 | $292.2M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2024 | 128 | $151.3M | IVW, QQQM, JEPI, AAPL, CGXU |
| Q3 2024 | 173 | $280.7M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2024 | 164 | $254.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2024 | 171 | $216.5M | IVW, CGXU, QQQM, IJH, AAPL |