Sterling Investment Counsel, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 21, 2025), Sterling Investment Counsel, LLC reported 174 stock positions worth $292.2 million. Its top holding was iShares S&P 500 Growth ETF (IVW) at 9.4% of the portfolio, followed by JPMorgan Equity Premium Inco (JEPI, 8.1%) and Invesco Nasdaq 100 ETF (QQQM, 7.8%). Compared with Q4 2024, it opened 49 new positions, sold out of 3, added to 111 and reduced 8. The biggest buy was a new position in iShares 0-3 Month Treasury B (SGOV) and the biggest sale Cardinal Health (CAH, shares −5%).

Most Recent 13F
Q2 2026
Location
Buffalo, NY
CIK
0001925853
Portfolio Value
$292.2M (Q1 2025)
SEC Filing
0001667731-25-000464 ↗ filed Apr 21, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $216.5M Q1 2024 Q2 2024: $254.0M Q2 2024 Q3 2024: $280.7M Q3 2024 Q4 2024: $151.3M Q4 2024 Q1 2025: $292.2M $292.2M Q1 2025 Q2 2025: $170.5M Q2 2025 Q3 2025: $311.9M Q3 2025 Q4 2025: $349.0M Q4 2025 Q1 2026: $356.9M Q1 2026 Q2 2026: $424.8M Q2 2026

Holdings 174 stocks · $292.2M
IVW iShares S&P 500 Growth ETF 9.41% 296,330 $27.5M Add +74.3%
JEPI JPMorgan Equity Premium Inco 8.09% 414,001 $23.7M Add +125.5%
QQQM Invesco Nasdaq 100 ETF 7.84% 118,655 $22.9M Add +79.5%
CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT 5.42% 647,280 $15.8M Add +84.0%
AAPL Apple Inc. 5.16% 67,925 $15.1M Add +82.5%
IJH iShares Core S&P Midcap ETF 3.60% 180,114 $10.5M Add +78.2%
IVV iShares Core S&P 500 ETF 2.28% 11,853 $6.7M Add +308.3%
MSFT Microsoft Corp. 2.25% 17,519 $6.6M Add +114.9%
HMOP Hartford Municipal Opp ETF 2.15% 163,297 $6.3M Add +347.2%
IJR iShares Core S&P Small-Cap E 2.15% 60,041 $6.3M Add +54.2%
BRK.B Berkshire Hathaway Inc. Class B 2.02% 11,059 $5.9M Add +46.9%
AMZN Amazon.com Inc. 1.94% 29,749 $5.7M Add +149.1%
GOOGL Alphabet Inc. Class A 1.85% 35,014 $5.4M Add +58.8%
EMXC iShares MSCI Emr MRK Ex Chna 1.80% 95,693 $5.3M Add +46.5%
NVDA Nvidia Corp. 1.51% 40,778 $4.4M Add +50.5%
SGOV iShares 0-3 Month Treasury B 1.51% 43,873 $4.4M New
V Visa Inc. Class A 1.49% 12,414 $4.4M Add +191.1%
JPM JPMorgan Chase & Co. 1.44% 17,103 $4.2M Add +128.0%
META Meta Platforms Inc. Class A 1.15% 5,850 $3.4M Add +84.8%
WMT Walmart Inc. 1.00% 33,163 $2.9M Add +270.8%
KO The Coca-Cola Co. 0.96% 39,250 $2.8M Add +227.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.79% 4,113 $2.3M Add +547.7%
DGRO iShares Core Dividend Growth 0.75% 35,268 $2.2M Add +496.6%
IWF iShares Russell 1000 Growth 0.70% 5,695 $2.1M New
IVE iShares S&P 500 Value ETF 0.69% 10,563 $2.0M Add +108.0%
IUSG iShares Core S&P U.S. Growth 0.67% 15,449 $2.0M Add +26.1%
COST Costco Wholesale Corp. 0.66% 2,044 $1.9M Add +49.4%
PANW Palo Alto Networks Inc. 0.62% 10,679 $1.8M Add +377.6%
UNH Unitedhealth Group Inc. 0.62% 3,465 $1.8M Add +97.4%
ARKW ARK Next Generation Technolo 0.61% 18,875 $1.8M Add +16.1%
IXUS iShares Core Intl Stock ETF 0.61% 25,582 $1.8M Add +18.0%
ABBV Abbvie Inc. 0.59% 8,251 $1.7M Add +131.1%
CAH Cardinal Health Inc. 0.58% 12,364 $1.7M Reduce -5.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.58% 17,255 $1.7M Add +119.2%
HD Home Depot Inc. 0.58% 4,644 $1.7M Add +139.4%
XLE SS Energy Select Sector 0.58% 18,145 $1.7M Add +152.4%
LLY Eli Lilly & Co. 0.58% 2,051 $1.7M New
NOW ServiceNow Inc. 0.48% 1,780 $1.4M Add +485.5%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.48% 5,778 $1.4M Add +35.8%
GOOG Alphabet Inc. Class C 0.48% 8,998 $1.4M Add +399.9%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.46% 17,072 $1.3M Add +17.9%
MCD McDonald's Corp. 0.45% 4,254 $1.3M Add +97.9%
UBER Uber Technologies Inc. 0.42% 16,795 $1.2M Add +133.4%
PLD Prologis Inc. 0.41% 10,735 $1.2M Add +194.9%
BOTZ Global X Robotics & Artifici 0.40% 41,543 $1.2M Add +27.8%
BLK BlackRock Inc. 0.40% 1,248 $1.2M New
ETN Eaton Corp. PLC 0.40% 4,327 $1.2M Add +220.5%
CRM Salesforce Inc. 0.40% 4,316 $1.2M Add +277.9%
SO The Southern Co. 0.39% 12,424 $1.1M Add +288.4%
HON Honeywell International Inc. 0.37% 5,095 $1.1M Add +294.7%
TMO Thermo Fisher Scientific Inc. 0.37% 2,154 $1.1M Add +108.3%
AVGO Broadcom Inc. 0.35% 6,100 $1.0M Add +166.1%
CFG Citizens Financial Group 0.35% 24,868 $1.0M Add +196.1%
MRK Merck & Co. Inc. 0.34% 11,170 $1.0M Add +99.5%
MA Mastercard Inc. Class A 0.34% 1,817 $996K Add +55.6%
SPMD SS SPDR P S&P 400 Midcap ETF 0.33% 18,818 $963K Reduce -1.8%
XLB SS Materials Select Sector 0.32% 11,027 $948K Add +346.1%
ADI Analog Devices Inc. 0.30% 4,354 $878K Add +358.3%
QQQ Invesco QQQ Trust Series 1 0.29% 1,828 $857K New
PH Parker Hannifin Corp. 0.29% 1,396 $849K Add +175.3%
SHYG iShares 0-5 YR HY Corp. Bond 0.28% 18,954 $806K Add +11.0%
SYK Stryker Corp. 0.27% 2,153 $801K New
BRK.A Berkshire Hathaway Inc. Class A 0.27% 1 $798K New
MTB M & T Bank Corp. filed as M & T BK CORP 0.27% 4,428 $791K Add +26.6%
CTAS Cintas Corp. 0.27% 3,781 $777K Add +9.3%
GILD Gilead Sciences Inc. 0.26% 6,860 $769K New
TSLA Tesla Inc. 0.26% 2,930 $759K Add +28.3%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.25% 1,734 $728K New
MUB iShares National Muni Bond E 0.25% 6,857 $723K New
ONEQ Fidelity Nasdaq Comp Indx 0.24% 10,462 $712K New
BUG Global X Cybersecurity ETF 0.24% 22,000 $711K Add +15.3%
JNJ Johnson & Johnson 0.24% 4,210 $698K New
IGV iShares Expanded Tech-Softwa 0.23% 7,706 $686K Add +15.7%
FNF Fidelity National Financial 0.23% 10,535 $686K Add +155.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.23% 2,741 $682K Add +68.9%
PG The Procter & Gamble Co. 0.23% 3,982 $679K Add +133.7%
XOM Exxon Mobil Corp. 0.23% 5,629 $669K Add +68.5%
CINF Cincinnati Financial Corp. 0.23% 4,455 $658K No change
PEP Pepsico Inc. 0.22% 4,321 $648K New
TMP Tompkins Financial Corp. 0.22% 10,280 $647K Add +0.2%
AMGN Amgen Inc. 0.22% 2,071 $645K New
CVX Chevron Corp. 0.21% 3,754 $628K Add +72.1%
DE Deere & Co. 0.21% 1,333 $626K New
MELI MercadoLibre Inc. 0.21% 313 $611K Add +28.8%
APH Amphenol Corp. Class A 0.21% 9,178 $602K New
T AT&T Inc. 0.20% 20,951 $592K Add +0.2%
GLW Corning Inc. 0.20% 12,465 $571K Add +1.3%
ETR Entergy Corp. 0.19% 6,518 $557K Add +7.1%
PM Philip Morris International 0.19% 3,466 $550K Add +0.8%
MO Altria Group Inc. 0.19% 9,043 $543K Reduce -0.9%
VOOG Vanguard S&P 500 Growth ETF 0.18% 1,536 $514K New
AEP American Electric Power 0.17% 4,651 $508K New
IP International Paper Co. 0.17% 9,428 $503K Reduce -0.9%
IQV Iqvia Holdings Inc. 0.17% 2,837 $500K New
WMB Williams Cos Inc. 0.16% 7,999 $478K Add +9.8%
AWK American Water Works Co. Inc. 0.16% 3,096 $457K New
LMT Lockheed Martin Corp. 0.15% 1,002 $448K Add +3.7%
LOW Lowe's Cos Inc. 0.15% 1,919 $448K New
LRGF iShares US Equity Factor ETF 0.15% 7,631 $442K New
VGT Vanguard Info Tech ETF 0.15% 814 $441K New

Show all 174 holdings

Portfolio Sells Q4 2024 → Q1 2025
CAH Cardinal Health Inc. Reduce -5.4% 0.58% −0.44
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -1.8% 0.33% −0.36
IP International Paper Co. Reduce -0.9% 0.17% −0.17
PWR Quanta Services Inc. Sold out 0.00% −0.15
SRE Sempra Sold out 0.00% −0.13
IBB iShares Biotechnology ETF Sold out 0.00% −0.13
MO Altria Group Inc. Reduce -0.9% 0.19% −0.13
PAYX Paychex Inc. Reduce -13.7% 0.11% −0.11
QUAL iShares MSCI USA Quality Fac Reduce -5.6% 0.09% −0.10
JIRE JPMorgan Int Res Enh Eqty Reduce -7.0% 0.07% −0.07
CME Cme Group Inc. Reduce -0.1% 0.09% −0.06

Portfolio Buys Q4 2024 → Q1 2025
SGOV iShares 0-3 Month Treasury B New 1.51% +1.51
HMOP Hartford Municipal Opp ETF Add +347.2% 2.15% +1.22
IVV iShares Core S&P 500 ETF Add +308.3% 2.28% +1.15
JEPI JPMorgan Equity Premium Inco Add +125.5% 8.09% +1.11
IWF iShares Russell 1000 Growth New 0.70% +0.70
V Visa Inc. Class A Add +191.1% 1.49% +0.60
LLY Eli Lilly & Co. New 0.58% +0.58
SPY SS SPDR S&P 500 ETF Trust-US Add +547.7% 0.79% +0.54
DGRO iShares Core Dividend Growth Add +496.6% 0.75% +0.51
KO The Coca-Cola Co. Add +227.5% 0.96% +0.47
WMT Walmart Inc. Add +270.8% 1.00% +0.46
BLK BlackRock Inc. New 0.40% +0.40
PANW Palo Alto Networks Inc. Add +377.6% 0.62% +0.35
QQQ Invesco QQQ Trust Series 1 New 0.29% +0.29
SYK Stryker Corp. New 0.27% +0.27
BRK.A Berkshire Hathaway Inc. Class A New 0.27% +0.27
NOW ServiceNow Inc. Add +485.5% 0.48% +0.27
GILD Gilead Sciences Inc. New 0.26% +0.26
GOOG Alphabet Inc. Class C Add +399.9% 0.48% +0.25
DIA SS SPDR Dow Jones Indus Avg New 0.25% +0.25
MUB iShares National Muni Bond E New 0.25% +0.25
JPM JPMorgan Chase & Co. Add +128.0% 1.44% +0.25
ONEQ Fidelity Nasdaq Comp Indx New 0.24% +0.24
JNJ Johnson & Johnson New 0.24% +0.24
PEP Pepsico Inc. New 0.22% +0.22
AMGN Amgen Inc. New 0.22% +0.22
SO The Southern Co. Add +288.4% 0.39% +0.22
DE Deere & Co. New 0.21% +0.21
APH Amphenol Corp. Class A New 0.21% +0.21
AMZN Amazon.com Inc. Add +149.1% 1.94% +0.20
XLB SS Materials Select Sector Add +346.1% 0.32% +0.19
HON Honeywell International Inc. Add +294.7% 0.37% +0.18
VOOG Vanguard S&P 500 Growth ETF New 0.18% +0.18
AEP American Electric Power New 0.17% +0.17
XLE SS Energy Select Sector Add +152.4% 0.58% +0.17
ABBV Abbvie Inc. Add +131.1% 0.59% +0.17
IQV Iqvia Holdings Inc. New 0.17% +0.17
ADI Analog Devices Inc. Add +358.3% 0.30% +0.17
AWK American Water Works Co. Inc. New 0.16% +0.16
PLD Prologis Inc. Add +194.9% 0.41% +0.16
LOW Lowe's Cos Inc. New 0.15% +0.15
LRGF iShares US Equity Factor ETF New 0.15% +0.15
VGT Vanguard Info Tech ETF New 0.15% +0.15
CRM Salesforce Inc. Add +277.9% 0.40% +0.14
USMV iShares MSCI USA Min Vol Fac New 0.14% +0.14
UBER Uber Technologies Inc. Add +133.4% 0.42% +0.13
VIG Vanguard Dividend Apprec ETF New 0.13% +0.13
IJT iShares S&P Small-Cap 600 GR New 0.12% +0.12
GLD SPDR Gold Shares New 0.12% +0.12
NFLX Netflix Inc. New 0.11% +0.11

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 195$424.8MIVW, QQQM, JEPI, CGXU, AAPL
Q1 2026 196$356.9MIVW, JEPI, QQQM, CGXU, AAPL
Q4 2025 187$349.0MIVW, QQQM, JEPI, CGXU, AAPL
Q3 2025 130$311.9MIVW, QQQM, JEPI, CGXU, AAPL
Q2 2025 140$170.5MIVW, QQQM, JEPI, CGXU, AAPL
Q1 2025 174$292.2MIVW, JEPI, QQQM, CGXU, AAPL
Q4 2024 128$151.3MIVW, QQQM, JEPI, AAPL, CGXU
Q3 2024 173$280.7MIVW, QQQM, JEPI, CGXU, AAPL
Q2 2024 164$254.0MIVW, QQQM, JEPI, CGXU, AAPL
Q1 2024 171$216.5MIVW, CGXU, QQQM, IJH, AAPL