Sterling Investment Counsel, LLC
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 20, 2026), Sterling Investment Counsel, LLC reported 195 stock positions worth $424.8 million. Its top holding was iShares S&P 500 Growth ETF (IVW) at 9.3% of the portfolio, followed by Invesco Nasdaq 100 ETF (QQQM, 8.8%) and JPMorgan Equity Premium Inco (JEPI, 7.3%). Compared with Q1 2026, it opened 9 new positions, sold out of 10, added to 80 and reduced 77. The biggest buy was a new position in JPM NY TX Free BD ETF (JTNY) and the biggest sale Cardinal Health (CAH, shares −50%).
- Most Recent 13F
- Q3 2026
- Location
- BUFFALO, NY
- CIK
- 0001925853
- Portfolio Value
- $424.8M (Q2 2026)
- SEC Filing
- 0002085853-26-000775 ↗ filed Jul 20, 2026
Holdings Value
Holdings 195 stocks · $424.8M
| IVW iShares S&P 500 Growth ETF | 9.32% | 287,866 | $39.6M | Add +1.7% |
| QQQM Invesco Nasdaq 100 ETF | 8.76% | 122,854 | $37.2M | Add +1.6% |
| JEPI JPMorgan Equity Premium Inco | 7.33% | 551,241 | $31.1M | Add +3.5% |
| CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT | 7.14% | 876,583 | $30.3M | Add +2.6% |
| AAPL Apple Inc. | 4.03% | 59,160 | $17.1M | Reduce -2.4% |
| IJH iShares Core S&P Midcap ETF | 3.68% | 202,585 | $15.6M | Add +1.9% |
| JTNY JPM NY TX Free BD ETF filed as J P MORGAN EXCHANGE TRADED F | 3.00% | 253,686 | $12.7M | New |
| GOOGL Alphabet Inc. Class A | 2.70% | 32,127 | $11.5M | Reduce -0.0% |
| IJR iShares Core S&P Small-Cap E | 2.42% | 69,218 | $10.3M | Add +1.4% |
| FTEC Fidelity MSCI Info Tech Indx | 2.39% | 35,541 | $10.1M | Add +2.8% |
| NVDA Nvidia Corp. | 2.27% | 48,228 | $9.6M | Add +4.6% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.26% | 93,707 | $9.6M | Add +0.4% |
| IVV iShares Core S&P 500 ETF | 2.04% | 11,581 | $8.7M | Reduce -0.8% |
| AMZN Amazon.com Inc. | 1.73% | 30,771 | $7.3M | Add +1.8% |
| MSFT Microsoft Corp. | 1.58% | 17,940 | $6.7M | Add +3.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.29% | 10,969 | $5.5M | Reduce -0.8% |
| JPM JPMorgan Chase & Co. | 1.12% | 14,512 | $4.8M | Reduce -2.6% |
| PANW Palo Alto Networks Inc. | 1.05% | 13,083 | $4.5M | Add +4.4% |
| META Meta Platforms Inc. Class A | 1.04% | 7,827 | $4.4M | Add +8.1% |
| WMT Walmart Inc. | 0.95% | 35,483 | $4.0M | Reduce -0.1% |
| V Visa Inc. Class A | 0.92% | 11,359 | $3.9M | Reduce -0.7% |
| GEV GE Vernova Inc. | 0.84% | 3,036 | $3.6M | Reduce -0.1% |
| KO The Coca-Cola Co. | 0.76% | 39,946 | $3.2M | Add +1.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.71% | 4,067 | $3.0M | Reduce -0.1% |
| LLY Eli Lilly & Co. | 0.66% | 2,327 | $2.8M | Add +0.9% |
| GOOG Alphabet Inc. Class C | 0.65% | 7,782 | $2.7M | Reduce -1.2% |
| IWF iShares Russell 1000 Growth | 0.62% | 21,357 | $2.7M | Reduce -2.8% |
| AVGO Broadcom Inc. | 0.61% | 6,815 | $2.6M | Add +4.5% |
| ABBV Abbvie Inc. | 0.55% | 9,241 | $2.3M | Add +4.9% |
| CFG Citizens Financial Group | 0.54% | 32,884 | $2.3M | Add +1.8% |
| IXUS iShares Core Intl Stock ETF | 0.54% | 24,009 | $2.3M | Reduce -10.1% |
| DGRO iShares Core Dividend Growth | 0.54% | 30,186 | $2.3M | Reduce -1.5% |
| ETN Eaton Corp. PLC | 0.52% | 5,222 | $2.2M | Reduce -1.0% |
| IVE iShares S&P 500 Value ETF | 0.52% | 9,740 | $2.2M | Reduce -0.7% |
| IUSG iShares Core S&P U.S. Growth | 0.49% | 11,129 | $2.1M | Reduce -11.7% |
| ADI Analog Devices Inc. | 0.48% | 5,187 | $2.1M | Reduce -0.6% |
| APH Amphenol Corp. Class A | 0.48% | 11,682 | $2.1M | Add +3.2% |
| NOW ServiceNow Inc. | 0.47% | 20,147 | $2.0M | Add +18.9% |
| C Citigroup Inc. | 0.46% | 13,861 | $1.9M | Add +1.8% |
| AEP American Electric Power | 0.43% | 13,355 | $1.8M | Add +2.6% |
| HD Home Depot Inc. | 0.41% | 4,896 | $1.7M | Add +2.5% |
| MRK Merck & Co. Inc. | 0.40% | 13,344 | $1.7M | Add +2.0% |
| BOTZ Global X Robotics & Artifici | 0.40% | 45,056 | $1.7M | Add +5.2% |
| STX Seagate Technology Holdings | 0.40% | 1,749 | $1.7M | Reduce -1.7% |
| XLE SS Energy Select Sector | 0.39% | 31,515 | $1.7M | Reduce -15.2% |
| ARKW ARK Next Generation Technolo | 0.39% | 11,380 | $1.6M | Add +5.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.39% | 2,230 | $1.6M | Add +0.1% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.37% | 37,038 | $1.6M | Add +1.6% |
| TMO Thermo Fisher Scientific Inc. | 0.36% | 3,090 | $1.5M | Add +6.5% |
| VOO Vanguard S&P 500 ETF | 0.36% | 2,215 | $1.5M | Reduce -7.9% |
| MCD McDonald's Corp. | 0.36% | 5,624 | $1.5M | Add +6.0% |
| PH Parker Hannifin Corp. | 0.35% | 1,519 | $1.5M | Add +1.8% |
| GLW Corning Inc. | 0.35% | 5,795 | $1.5M | Reduce -31.9% |
| COST Costco Wholesale Corp. | 0.35% | 1,572 | $1.5M | Add +0.8% |
| UBER Uber Technologies Inc. | 0.34% | 19,813 | $1.4M | Add +6.3% |
| XLB SS Materials Select Sector | 0.32% | 26,883 | $1.4M | Add +3.2% |
| AMAT Applied Materials Inc. | 0.32% | 1,880 | $1.4M | Reduce -3.8% |
| CAH Cardinal Health Inc. | 0.32% | 5,704 | $1.4M | Reduce -49.8% |
| EZU iShares MSCI Eurozone ETF | 0.30% | 18,618 | $1.3M | Add +10.1% |
| MU Micron Technology Inc. | 0.30% | 1,106 | $1.3M | Reduce -8.9% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.27% | 3,766 | $1.2M | Reduce -11.3% |
| BLK BlackRock Inc. | 0.27% | 1,191 | $1.1M | Add +3.7% |
| GILD Gilead Sciences Inc. | 0.27% | 9,013 | $1.1M | Add +2.3% |
| BUG Global X Cybersecurity ETF | 0.26% | 29,212 | $1.1M | Add +7.8% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.26% | 13,802 | $1.1M | Add +0.8% |
| ONEQ Fidelity Nasdaq Comp Indx | 0.25% | 10,462 | $1.1M | No change |
| JNJ Johnson & Johnson | 0.25% | 4,172 | $1.1M | Add +0.5% |
| CRM Salesforce Inc. | 0.25% | 6,675 | $1.0M | Add +5.9% |
| DE Deere & Co. | 0.24% | 1,639 | $1.0M | Add +0.1% |
| NLR Vaneck Urani & Nuclr ETF-Usd | 0.24% | 8,790 | $1.0M | Add +5.9% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.24% | 4,216 | $1.0M | Add +0.1% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.24% | 14,847 | $1.0M | Reduce -12.8% |
| TSLA Tesla Inc. | 0.23% | 2,292 | $964K | Reduce -1.0% |
| EQIX Equinix Inc. | 0.22% | 913 | $952K | Add +2.6% |
| IGV iShares Expanded Tech-Softwa | 0.22% | 10,355 | $938K | Add +17.4% |
| LRGF iShares US Equity Factor ETF | 0.22% | 12,381 | $936K | Add +13.8% |
| MA Mastercard Inc. Class A | 0.22% | 1,806 | $928K | Reduce -0.9% |
| SYK Stryker Corp. | 0.19% | 2,607 | $821K | Add +2.8% |
| MELI MercadoLibre Inc. | 0.18% | 463 | $786K | Add +7.4% |
| DIA SS SPDR Dow Jones Indus Avg filed as STATE STR SPDR DOW JONES IND | 0.18% | 1,493 | $780K | Reduce -0.4% |
| VGT Vanguard Info Tech ETF | 0.18% | 6,472 | $774K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.18% | 6,905 | $762K | Reduce -3.6% |
| VOOG Vanguard S&P 500 Growth ETF | 0.18% | 9,218 | $762K | No change |
| SCHW Schwab (charles) Corp. | 0.18% | 8,158 | $753K | Add +21.9% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.18% | 1 | $749K | No change |
| CAT Caterpillar Inc. | 0.18% | 701 | $747K | Reduce -7.9% |
| IQV Iqvia Holdings Inc. | 0.17% | 3,765 | $727K | Add +4.2% |
| EWJ iShares MSCI Japan ETF | 0.15% | 6,711 | $626K | Add +7.4% |
| VYM Vanguard High DVD Yield ETF | 0.15% | 3,941 | $623K | Add +37.7% |
| GS Goldman Sachs Group Inc. | 0.14% | 592 | $599K | Reduce -0.3% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.14% | 6,782 | $596K | Reduce -4.3% |
| XOM Exxon Mobil Corp. | 0.14% | 4,312 | $590K | Reduce -8.3% |
| PM Philip Morris International | 0.14% | 3,190 | $577K | Reduce -0.4% |
| IWM iShares Russell 2000 ETF | 0.13% | 1,884 | $566K | No change |
| PEP Pepsico Inc. | 0.13% | 4,178 | $566K | Reduce -0.1% |
| CTAS Cintas Corp. | 0.13% | 3,316 | $564K | Reduce -10.0% |
| CINF Cincinnati Financial Corp. | 0.13% | 2,980 | $552K | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.13% | 2,437 | $531K | Add +2.7% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.12% | 689 | $526K | Add +1.3% |
| JPST JPMorgan Ultra-Short Income | 0.12% | 10,386 | $525K | Reduce -27.4% |
Options reported separately and not counted above: MCD calls ($54K), NOW calls ($10K).
Portfolio Sells Q1 2026 → Q2 2026
| CAH Cardinal Health Inc. | Reduce -49.8% | 0.32% | −0.35 |
| WMT Walmart Inc. | Reduce -0.1% | 0.95% | −0.29 |
| AAPL Apple Inc. | Reduce -2.4% | 4.03% | −0.28 |
| XLE SS Energy Select Sector | Reduce -15.2% | 0.39% | −0.24 |
| BCFN Baron Financials ETF | Sold out | 0.00% | −0.20 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.8% | 1.29% | −0.19 |
| CVX Chevron Corp. | Reduce -41.9% | 0.08% | −0.12 |
| JPM JPMorgan Chase & Co. | Reduce -2.6% | 1.12% | −0.11 |
| IXUS iShares Core Intl Stock ETF | Reduce -10.1% | 0.54% | −0.11 |
| TMP Tompkins Financial Corp. | Reduce -52.1% | 0.09% | −0.09 |
| IVV iShares Core S&P 500 ETF | Reduce -0.8% | 2.04% | −0.09 |
| XOM Exxon Mobil Corp. | Reduce -8.3% | 0.14% | −0.08 |
| JPST JPMorgan Ultra-Short Income | Reduce -27.4% | 0.12% | −0.08 |
| IWD iShares Russell 1000 Value E | Sold out | 0.00% | −0.08 |
| MOAT Vaneck Morningstar Wide Moat | Sold out | 0.00% | −0.07 |
| AWK American Water Works Co. Inc. | Sold out | 0.00% | −0.07 |
| VEU Vanguard Ftse All-World Ex-U | Sold out | 0.00% | −0.06 |
| DGRO iShares Core Dividend Growth | Reduce -1.5% | 0.54% | −0.06 |
| WEAV Weave Communications Inc. | Sold out | 0.00% | −0.06 |
| IVE iShares S&P 500 Value ETF | Reduce -0.7% | 0.52% | −0.06 |
| NOC Northrop Grumman Corp. | Sold out | 0.00% | −0.06 |
| QUAL iShares MSCI USA Quality Fac | Reduce -47.7% | 0.06% | −0.06 |
| DUK Duke Energy Corp. | Reduce -31.4% | 0.07% | −0.06 |
| IUSG iShares Core S&P U.S. Growth | Reduce -11.7% | 0.49% | −0.06 |
| LAR Lithium Argentina AG | Sold out | 0.00% | −0.05 |
| V Visa Inc. Class A | Reduce -0.7% | 0.92% | −0.05 |
| PEP Pepsico Inc. | Reduce -0.1% | 0.13% | −0.05 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -12.8% | 0.24% | −0.05 |
| VOO Vanguard S&P 500 ETF | Reduce -7.9% | 0.36% | −0.04 |
| WULF Terawulf Inc. | Sold out | 0.00% | −0.04 |
| CTAS Cintas Corp. | Reduce -10.0% | 0.13% | −0.04 |
| MA Mastercard Inc. Class A | Reduce -0.9% | 0.22% | −0.04 |
| HCA HCA Healthcare Inc. | Reduce -1.1% | 0.08% | −0.04 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -11.3% | 0.27% | −0.03 |
| MO Altria Group Inc. | Reduce -27.7% | 0.07% | −0.03 |
| IWF iShares Russell 1000 Growth | Reduce -2.8% | 0.62% | −0.03 |
| VZ Verizon Communications Inc. | Reduce -14.4% | 0.05% | −0.03 |
| LAC Lithium Americas Corp. | Sold out | 0.00% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -8.8% | 0.11% | −0.03 |
| VIG Vanguard Dividend Apprec ETF | Reduce -19.1% | 0.09% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.1% | 0.71% | −0.03 |
| AMGN Amgen Inc. | Reduce -13.8% | 0.08% | −0.03 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -17.4% | 0.06% | −0.02 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -5.0% | 0.11% | −0.02 |
| SOUN Soundhound AI Inc. Class A | Reduce -26.7% | 0.03% | −0.02 |
| IWS iShares Russell Mid-Cap Valu | Reduce -17.4% | 0.07% | −0.02 |
| EMB iShares JP Morgan Usd Emergi | Reduce -0.2% | 0.11% | −0.02 |
| TJX TJX Companies Inc. | Reduce -0.9% | 0.06% | −0.02 |
| IWR iShares Russell Mid-Cap ETF | Reduce -3.6% | 0.18% | −0.02 |
| GOVT iShares US Treasury Bond ETF | Reduce -3.6% | 0.07% | −0.02 |
Portfolio Buys Q1 2026 → Q2 2026
| JTNY JPM NY TX Free BD ETF | New | 3.00% | +3.00 |
| QQQM Invesco Nasdaq 100 ETF | Add +1.6% | 8.76% | +0.71 |
| PANW Palo Alto Networks Inc. | Add +4.4% | 1.05% | +0.49 |
| FTEC Fidelity MSCI Info Tech Indx | Add +2.8% | 2.39% | +0.37 |
| IVW iShares S&P 500 Growth ETF | Add +1.7% | 9.32% | +0.34 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +0.4% | 2.26% | +0.20 |
| AMD Advanced Micro Devices | New | 0.10% | +0.10 |
| APH Amphenol Corp. Class A | Add +3.2% | 0.48% | +0.08 |
| CGXU Cap Group Intl Focus | Add +2.6% | 7.14% | +0.08 |
| KLAC KLA Corp. | New | 0.08% | +0.08 |
| BUG Global X Cybersecurity ETF | Add +7.8% | 0.26% | +0.07 |
| JEPQ JPM Nasdaq Equity Premium | New | 0.06% | +0.06 |
| LLY Eli Lilly & Co. | Add +0.9% | 0.66% | +0.06 |
| IBIT iShares Bitcoin Trust ETF | New | 0.06% | +0.06 |
| IWO iShares Russell 2000 Growth | New | 0.05% | +0.05 |
| USXF iShares ESG Advance MSCI USA | New | 0.05% | +0.05 |
| DMXF iShares ESG Advanc MSCI Eafe | New | 0.05% | +0.05 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +1.3% | 0.12% | +0.05 |
| ADP Automatic Data Processing | New | 0.05% | +0.05 |
| AVGO Broadcom Inc. | Add +4.5% | 0.61% | +0.04 |
| IJR iShares Core S&P Small-Cap E | Add +1.4% | 2.42% | +0.04 |
| VYM Vanguard High DVD Yield ETF | Add +37.7% | 0.15% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.1% | 0.39% | +0.03 |
| ARKW ARK Next Generation Technolo | Add +5.7% | 0.39% | +0.02 |
| C Citigroup Inc. | Add +1.8% | 0.46% | +0.02 |
| IGV iShares Expanded Tech-Softwa | Add +17.4% | 0.22% | +0.02 |
| LRGF iShares US Equity Factor ETF | Add +13.8% | 0.22% | +0.02 |
| NVDA Nvidia Corp. | Add +4.6% | 2.27% | +0.02 |
| CSCO Cisco Systems Inc. | Add +0.2% | 0.08% | +0.02 |
| F Ford Motor Co. | Add +11.7% | 0.09% | +0.01 |
| ABBV Abbvie Inc. | Add +4.9% | 0.55% | +0.01 |
| EZU iShares MSCI Eurozone ETF | Add +10.1% | 0.30% | +0.01 |
| VTI VG Morningstar TS MKT ETF-US | Add +12.9% | 0.07% | +0.01 |
| EWC iShares MSCI Canada ETF | Add +17.6% | 0.11% | +0.00 |
| BOTZ Global X Robotics & Artifici | Add +5.2% | 0.40% | +0.00 |
| XBI SS SPDR S&P Biotech ETF | Add +0.1% | 0.06% | +0.00 |
| FITB Fifth Third Bancorp | Add +0.1% | 0.11% | +0.00 |
| SCHW Schwab (charles) Corp. | Add +21.9% | 0.18% | +0.00 |
| MET Metlife Inc. | Add +0.4% | 0.08% | +0.00 |
| ITOT iShares Core S&P Total U.S. | Add +3.7% | 0.06% | +0.00 |
| CFG Citizens Financial Group | Add +1.8% | 0.54% | −0.00 |
| EWJ iShares MSCI Japan ETF | Add +7.4% | 0.15% | −0.00 |
| MKL Markel Group Inc. | Add +15.8% | 0.06% | −0.00 |
| IQV Iqvia Holdings Inc. | Add +4.2% | 0.17% | −0.00 |
| EPP iShares MSCI Pacific Ex Japa | Add +16.5% | 0.07% | −0.00 |
| SPXE Proshares S&P 500 Ex-Energy | Add +0.5% | 0.08% | −0.00 |
| RF Regions Financial Corp. | Add +0.6% | 0.07% | −0.00 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +2.2% | 0.06% | −0.00 |
| EWU iShares MSCI United Kingdom | Add +11.0% | 0.07% | −0.00 |
| EIX Edison International | Add +10.6% | 0.09% | −0.01 |
Options Activity Q1 2026 → Q2 2026
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q3 2026 | 194 | $436.9M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2026 | 195 | $424.8M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2026 | 196 | $356.9M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2025 | 187 | $349.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q3 2025 | 130 | $311.9M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2025 | 140 | $170.5M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2025 | 174 | $292.2M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2024 | 128 | $151.3M | IVW, QQQM, JEPI, AAPL, CGXU |
| Q3 2024 | 173 | $280.7M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2024 | 164 | $254.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2024 | 171 | $216.5M | IVW, CGXU, QQQM, IJH, AAPL |