Sterling Investment Counsel, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 27, 2026), Sterling Investment Counsel, LLC reported 187 stock positions worth $349.0 million. Its top holding was iShares S&P 500 Growth ETF (IVW) at 10.2% of the portfolio, followed by Invesco Nasdaq 100 ETF (QQQM, 8.8%) and JPMorgan Equity Premium Inco (JEPI, 8.0%). Compared with Q3 2025, it opened 63 new positions, sold out of 6, added to 72 and reduced 31. The biggest buy was Alphabet Class A (GOOGL, shares +20%) and the biggest sale an exit from Hartford Municipal Opp ETF (HMOP).

Most Recent 13F
Q2 2026
Location
Buffalo, NY
CIK
0001925853
Portfolio Value
$349.0M (Q4 2025)
SEC Filing
0002085853-26-000096 ↗ filed Jan 27, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $216.5M Q1 2024 Q2 2024: $254.0M Q2 2024 Q3 2024: $280.7M Q3 2024 Q4 2024: $151.3M Q4 2024 Q1 2025: $292.2M Q1 2025 Q2 2025: $170.5M Q2 2025 Q3 2025: $311.9M Q3 2025 Q4 2025: $349.0M $349.0M Q4 2025 Q1 2026: $356.9M Q1 2026 Q2 2026: $424.8M Q2 2026

Holdings 187 stocks · $349.0M
IVW iShares S&P 500 Growth ETF 10.24% 289,892 $35.7M Reduce -1.5%
QQQM Invesco Nasdaq 100 ETF 8.80% 121,400 $30.7M Reduce -0.3%
JEPI JPMorgan Equity Premium Inco 7.97% 486,101 $27.8M Add +3.8%
CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT 6.07% 717,100 $21.2M Add +2.5%
AAPL Apple Inc. 5.02% 65,301 $17.5M Add +16.8%
IJH iShares Core S&P Midcap ETF 3.64% 192,716 $12.7M Add +0.6%
GOOGL Alphabet Inc. Class A 2.79% 33,642 $9.7M Add +19.8%
IVV iShares Core S&P 500 ETF 2.36% 12,032 $8.2M Add +1.7%
NVDA Nvidia Corp. 2.30% 44,485 $8.0M Add +13.1%
MSFT Microsoft Corp. 2.25% 16,881 $7.9M Add +37.9%
IJR iShares Core S&P Small-Cap E 2.25% 65,400 $7.9M Add +1.5%
AMZN Amazon.com Inc. 1.97% 29,916 $6.9M Add +8.3%
EMXC iShares MSCI Emr MRK Ex Chna 1.87% 89,859 $6.5M Reduce -0.2%
BRK.B Berkshire Hathaway Inc. Class B 1.57% 10,972 $5.5M Add +10.3%
JPM JPMorgan Chase & Co. 1.35% 15,462 $4.7M Add +14.0%
META Meta Platforms Inc. Class A 1.28% 6,822 $4.5M Add +12.3%
V Visa Inc. Class A 1.18% 11,951 $4.1M Add +19.1%
WMT Walmart Inc. 1.10% 35,456 $3.9M Add +15.1%
SPY SS SPDR S&P 500 ETF Trust-US 0.80% 4,090 $2.8M Reduce -0.2%
KO The Coca-Cola Co. 0.78% 39,924 $2.7M Add +21.2%
IUSG iShares Core S&P U.S. Growth 0.73% 15,173 $2.5M Reduce -2.7%
IWF iShares Russell 1000 Growth 0.71% 5,230 $2.5M Reduce -2.5%
GOOG Alphabet Inc. Class C 0.71% 8,580 $2.5M Add +15.5%
LLY Eli Lilly & Co. 0.70% 2,287 $2.4M Add +3.4%
CAH Cardinal Health Inc. 0.67% 11,364 $2.3M No change
IXUS iShares Core Intl Stock ETF 0.66% 27,179 $2.3M Reduce -1.2%
DGRO iShares Core Dividend Growth 0.64% 32,098 $2.2M Reduce -3.4%
IVE iShares S&P 500 Value ETF 0.64% 10,480 $2.2M Add +0.0%
AVGO Broadcom Inc. 0.60% 6,437 $2.1M Add +25.3%
PANW Palo Alto Networks Inc. 0.60% 11,314 $2.1M Add +3.1%
GEV GE Vernova Inc. 0.56% 2,978 $1.9M Add +2.5%
ABBV Abbvie Inc. 0.55% 8,683 $1.9M Add +17.1%
HD Home Depot Inc. 0.52% 5,026 $1.8M Add +45.6%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.51% 15,666 $1.8M Add +15.3%
COST Costco Wholesale Corp. 0.51% 1,980 $1.8M Add +126.5%
CFG Citizens Financial Group 0.50% 31,925 $1.7M Add +39.0%
XLE SS Energy Select Sector 0.48% 37,238 $1.7M Add +0.9%
MCD McDonald's Corp. 0.46% 5,266 $1.6M Add +37.6%
NOW ServiceNow Inc. 0.45% 10,230 $1.6M Add +4.1%
ETN Eaton Corp. PLC 0.44% 4,871 $1.6M Add +1.0%
UBER Uber Technologies Inc. 0.44% 18,902 $1.5M Add +3.3%
TMO Thermo Fisher Scientific Inc. 0.44% 2,715 $1.5M Add +42.0%
BOTZ Global X Robotics & Artifici 0.44% 42,232 $1.5M Add +1.4%
APH Amphenol Corp. Class A 0.43% 11,017 $1.5M Reduce -3.8%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.42% 5,707 $1.5M Add +407.3%
ARKW ARK Next Generation Technolo 0.42% 9,853 $1.5M Add +8.5%
C Citigroup Inc. 0.41% 13,449 $1.4M Add +39.9%
AEP American Electric Power 0.40% 13,008 $1.4M Add +68.5%
CRM Salesforce Inc. 0.39% 5,047 $1.4M Add +12.5%
ADI Analog Devices Inc. 0.39% 4,993 $1.4M Add +1.4%
MRK Merck & Co. Inc. 0.38% 12,898 $1.3M Add +39.3%
PH Parker Hannifin Corp. 0.38% 1,546 $1.3M Add +24.4%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.37% 16,381 $1.3M New
BLK BlackRock Inc. 0.34% 1,114 $1.2M Reduce -11.5%
SPMD SS SPDR P S&P 400 Midcap ETF 0.33% 19,703 $1.1M Add +0.1%
NYF iShares New York Muni Bond E 0.32% 21,033 $1.1M Add +282.1%
QQQ Invesco QQQ Trust Series 1 0.32% 1,817 $1.1M No change
TSLA Tesla Inc. 0.31% 2,446 $1.1M Add +5.9%
XLB SS Materials Select Sector 0.31% 23,548 $1.1M Reduce -8.4%
NLR Vaneck Urani & Nuclr ETF-Usd 0.29% 8,291 $1.0M Add +13.8%
MA Mastercard Inc. Class A 0.29% 1,850 $999K Add +226.3%
GLW Corning Inc. 0.28% 11,182 $979K Reduce -9.6%
ONEQ Fidelity Nasdaq Comp Indx 0.27% 10,462 $956K No change
MELI MercadoLibre Inc. 0.25% 426 $858K Add +15.8%
JNJ Johnson & Johnson 0.24% 4,106 $850K Reduce -0.8%
MTB M & T Bank Corp. filed as M & T BK CORP 0.24% 4,212 $849K Reduce -5.0%
SYK Stryker Corp. 0.24% 2,404 $845K Reduce -3.4%
GILD Gilead Sciences Inc. 0.23% 6,598 $810K Add +1.0%
IGV iShares Expanded Tech-Softwa 0.23% 7,609 $804K Add +1.8%
BCFN Baron Financials ETF 0.22% 30,666 $763K New
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.22% 1,584 $761K Reduce -1.3%
LRGF iShares US Equity Factor ETF 0.22% 10,881 $755K No change
BRK.A Berkshire Hathaway Inc. Class A 0.22% 1 $755K No change
IQV Iqvia Holdings Inc. 0.22% 3,335 $752K Reduce -2.5%
DE Deere & Co. 0.21% 1,599 $744K Reduce -0.2%
SHYG iShares 0-5 YR HY Corp. Bond 0.21% 17,025 $725K New
BUG Global X Cybersecurity ETF 0.20% 22,718 $692K Add +3.4%
CTAS Cintas Corp. 0.20% 3,780 $691K New
VOOG Vanguard S&P 500 Growth ETF 0.20% 1,536 $683K No change
XOM Exxon Mobil Corp. 0.19% 5,725 $673K Add +28.0%
TMP Tompkins Financial Corp. 0.19% 9,280 $673K Reduce -9.7%
UNH Unitedhealth Group Inc. 0.18% 1,274 $644K New
CINF Cincinnati Financial Corp. 0.18% 4,455 $640K New
VOO Vanguard S&P 500 ETF 0.18% 1,098 $632K Add +125.5%
JPST JPMorgan Ultra-Short Income 0.18% 12,377 $626K Reduce -43.2%
VGT Vanguard Info Tech ETF 0.17% 809 $610K Reduce -0.3%
PEP Pepsico Inc. 0.17% 4,141 $605K Add +41.1%
EQIX Equinix Inc. 0.16% 746 $572K Reduce -10.3%
PG The Procter & Gamble Co. 0.16% 3,664 $569K Add +81.2%
GS Goldman Sachs Group Inc. 0.16% 642 $564K Add +3.2%
CVX Chevron Corp. 0.16% 3,700 $547K Add +161.5%
FNF Fidelity National Financial 0.15% 9,657 $534K Add +85.2%
IP International Paper Co. 0.15% 9,510 $512K New
ETR Entergy Corp. 0.14% 6,518 $494K New
AMAT Applied Materials Inc. 0.14% 1,893 $482K Reduce -2.3%
MO Altria Group Inc. 0.14% 9,121 $477K New
T AT&T Inc. 0.14% 20,901 $476K New
QUAL iShares MSCI USA Quality Fac 0.14% 2,396 $476K Reduce -0.2%
LMT Lockheed Martin Corp. 0.14% 979 $476K New
SCHW Schwab (charles) Corp. 0.14% 4,730 $473K New

Show all 187 holdings

Portfolio Sells Q3 2025 → Q4 2025
HMOP Hartford Municipal Opp ETF Sold out 0.00% −2.20
SGOV iShares 0-3 Month Treasury B Sold out 0.00% −1.50
IVW iShares S&P 500 Growth ETF Reduce -1.5% 10.24% −1.15
QQQM Invesco Nasdaq 100 ETF Reduce -0.3% 8.80% −0.85
MUB iShares National Muni Bond E Sold out 0.00% −0.21
JPST JPMorgan Ultra-Short Income Reduce -43.2% 0.18% −0.18
BLK BlackRock Inc. Reduce -11.5% 0.34% −0.13
IWF iShares Russell 1000 Growth Reduce -2.5% 0.71% −0.10
IUSG iShares Core S&P U.S. Growth Reduce -2.7% 0.73% −0.09
ORCL Oracle Corp. Sold out 0.00% −0.09
DGRO iShares Core Dividend Growth Reduce -3.4% 0.64% −0.09
EMXC iShares MSCI Emr MRK Ex Chna Reduce -0.2% 1.87% −0.08
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.2% 0.80% −0.08
ODC Oil-Dri Corp. of America Sold out 0.00% −0.08
IXUS iShares Core Intl Stock ETF Reduce -1.2% 0.66% −0.07
AWK American Water Works Co. Inc. Sold out 0.00% −0.07
XLB SS Materials Select Sector Reduce -8.4% 0.31% −0.06
SYK Stryker Corp. Reduce -3.4% 0.24% −0.05
EQIX Equinix Inc. Reduce -10.3% 0.16% −0.05
GLW Corning Inc. Reduce -9.6% 0.28% −0.04
MTB M & T Bank Corp. Reduce -5.0% 0.24% −0.04
ADP Automatic Data Processing Reduce -13.7% 0.07% −0.03
APH Amphenol Corp. Class A Reduce -3.8% 0.43% −0.03
LOW Lowe's Cos Inc. Reduce -2.5% 0.13% −0.03
TMP Tompkins Financial Corp. Reduce -9.7% 0.19% −0.03
DE Deere & Co. Reduce -0.2% 0.21% −0.02
DIA SS SPDR Dow Jones Indus Avg Reduce -1.3% 0.22% −0.02
VGT Vanguard Info Tech ETF Reduce -0.3% 0.17% −0.02
QUAL iShares MSCI USA Quality Fac Reduce -0.2% 0.14% −0.01
VTI VG Morningstar TS MKT ETF-US Reduce -5.6% 0.07% −0.01
SPXE Proshares S&P 500 Ex-Energy Reduce -2.4% 0.09% −0.01
XLK SS Technology Select Sector Reduce -4.8% 0.06% −0.01
ONON On Holding AG Class A Reduce -4.9% 0.08% −0.01
AXP American Express Co. Reduce -2.6% 0.10% −0.00
JNJ Johnson & Johnson Reduce -0.8% 0.24% −0.00
IQV Iqvia Holdings Inc. Reduce -2.5% 0.22% +0.01
AMAT Applied Materials Inc. Reduce -2.3% 0.14% +0.01

Portfolio Buys Q3 2025 → Q4 2025
GOOGL Alphabet Inc. Class A Add +19.8% 2.79% +0.60
AAPL Apple Inc. Add +16.8% 5.02% +0.45
HYG Ishr Ibx Usd Hiyld CB ETF-Ui New 0.37% +0.37
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +407.3% 0.42% +0.32
COST Costco Wholesale Corp. Add +126.5% 0.51% +0.25
NYF iShares New York Muni Bond E Add +282.1% 0.32% +0.23
MSFT Microsoft Corp. Add +37.9% 2.25% +0.22
BCFN Baron Financials ETF New 0.22% +0.22
SHYG iShares 0-5 YR HY Corp. Bond New 0.21% +0.21
CTAS Cintas Corp. New 0.20% +0.20
UNH Unitedhealth Group Inc. New 0.18% +0.18
CINF Cincinnati Financial Corp. New 0.18% +0.18
MA Mastercard Inc. Class A Add +226.3% 0.29% +0.18
LLY Eli Lilly & Co. Add +3.4% 0.70% +0.16
IP International Paper Co. New 0.15% +0.15
TMO Thermo Fisher Scientific Inc. Add +42.0% 0.44% +0.14
ETR Entergy Corp. New 0.14% +0.14
MO Altria Group Inc. New 0.14% +0.14
T AT&T Inc. New 0.14% +0.14
LMT Lockheed Martin Corp. New 0.14% +0.14
MRK Merck & Co. Inc. Add +39.3% 0.38% +0.14
SCHW Schwab (charles) Corp. New 0.14% +0.14
TT Trane Technologies PLC New 0.13% +0.13
FITB Fifth Third Bancorp New 0.13% +0.13
GOOG Alphabet Inc. Class C Add +15.5% 0.71% +0.13
VB Vanguard Most SM-Cap ETF-Usd New 0.12% +0.12
WMB Williams Cos Inc. New 0.12% +0.12
AEP American Electric Power Add +68.5% 0.40% +0.12
PM Philip Morris International New 0.12% +0.12
IWS iShares Russell Mid-Cap Valu New 0.12% +0.12
PLD Prologis Inc. New 0.12% +0.12
USB US Bancorp New 0.12% +0.12
EMB iShares JP Morgan Usd Emergi New 0.11% +0.11
DUK Duke Energy Corp. New 0.11% +0.11
IBM Intl Business Machines Corp. New 0.11% +0.11
IWP iShares Russell Mid-Cap Grow New 0.11% +0.11
JNK SS SPDR BB High Yield Bond New 0.10% +0.10
CFG Citizens Financial Group Add +39.0% 0.50% +0.10
HCA HCA Healthcare Inc. New 0.10% +0.10
DES Wisdomtree US Smallcap Divid New 0.10% +0.10
MET Metlife Inc. New 0.10% +0.10
VOE Vngrd Mrngstr MD-Cap Val ETF New 0.10% +0.10
VBR Vngrd Mrngst SL-CP Val ETF-U New 0.10% +0.10
MGK Vngrd Mrgstr MG CP GR ETF-Ui New 0.10% +0.10
PEG Public Service Enterprise GP New 0.09% +0.09
ADBE Adobe Inc. New 0.09% +0.09
TMUS T-Mobile US Inc. New 0.09% +0.09
PAYX Paychex Inc. New 0.09% +0.09
C Citigroup Inc. Add +39.9% 0.41% +0.09
STX Seagate Technology Holdings New 0.09% +0.09

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 195$424.8MIVW, QQQM, JEPI, CGXU, AAPL
Q1 2026 196$356.9MIVW, JEPI, QQQM, CGXU, AAPL
Q4 2025 187$349.0MIVW, QQQM, JEPI, CGXU, AAPL
Q3 2025 130$311.9MIVW, QQQM, JEPI, CGXU, AAPL
Q2 2025 140$170.5MIVW, QQQM, JEPI, CGXU, AAPL
Q1 2025 174$292.2MIVW, JEPI, QQQM, CGXU, AAPL
Q4 2024 128$151.3MIVW, QQQM, JEPI, AAPL, CGXU
Q3 2024 173$280.7MIVW, QQQM, JEPI, CGXU, AAPL
Q2 2024 164$254.0MIVW, QQQM, JEPI, CGXU, AAPL
Q1 2024 171$216.5MIVW, CGXU, QQQM, IJH, AAPL