Sterling Investment Counsel, LLC
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 16, 2026), Sterling Investment Counsel, LLC reported 196 stock positions worth $356.9 million. Its top holding was iShares S&P 500 Growth ETF (IVW) at 9.0% of the portfolio, followed by JPMorgan Equity Premium Inco (JEPI, 8.5%) and Invesco Nasdaq 100 ETF (QQQM, 8.1%). Compared with Q4 2025, it opened 23 new positions, sold out of 14, added to 78 and reduced 77. The biggest buy was Fidelity MSCI Info Tech Indx (FTEC, shares +2539%) and the biggest sale iShares S&P 500 Growth ETF (IVW, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- Buffalo, NY
- CIK
- 0001925853
- Portfolio Value
- $356.9M (Q1 2026)
- SEC Filing
- 0002085853-26-000392 ↗ filed Apr 16, 2026
Holdings Value
Holdings 196 stocks · $356.9M
| IVW iShares S&P 500 Growth ETF | 8.98% | 283,172 | $32.0M | Reduce -2.3% |
| JEPI JPMorgan Equity Premium Inco | 8.46% | 532,358 | $30.2M | Add +9.5% |
| QQQM Invesco Nasdaq 100 ETF | 8.05% | 120,899 | $28.7M | Reduce -0.4% |
| CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT | 7.06% | 854,424 | $25.2M | Add +19.1% |
| AAPL Apple Inc. | 4.31% | 60,631 | $15.4M | Reduce -7.2% |
| IJH iShares Core S&P Midcap ETF | 3.76% | 198,909 | $13.4M | Add +3.2% |
| GOOGL Alphabet Inc. Class A | 2.59% | 32,137 | $9.2M | Reduce -4.5% |
| IJR iShares Core S&P Small-Cap E | 2.38% | 68,287 | $8.5M | Add +4.4% |
| NVDA Nvidia Corp. | 2.25% | 46,091 | $8.0M | Add +3.6% |
| IVV iShares Core S&P 500 ETF | 2.14% | 11,671 | $7.6M | Reduce -3.0% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.06% | 93,313 | $7.3M | Add +3.8% |
| FTEC Fidelity MSCI Info Tech Indx | 2.02% | 34,567 | $7.2M | Add +2538.7% |
| MSFT Microsoft Corp. | 1.80% | 17,383 | $6.4M | Add +3.0% |
| AMZN Amazon.com Inc. | 1.76% | 30,226 | $6.3M | Add +1.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.49% | 11,059 | $5.3M | Add +0.8% |
| WMT Walmart Inc. | 1.24% | 35,515 | $4.4M | Add +0.2% |
| JPM JPMorgan Chase & Co. | 1.23% | 14,904 | $4.4M | Reduce -3.6% |
| META Meta Platforms Inc. Class A | 1.16% | 7,244 | $4.1M | Add +6.2% |
| V Visa Inc. Class A | 0.97% | 11,433 | $3.5M | Reduce -4.3% |
| KO The Coca-Cola Co. | 0.84% | 39,391 | $3.0M | Reduce -1.3% |
| GEV GE Vernova Inc. | 0.74% | 3,039 | $2.7M | Add +2.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.74% | 4,072 | $2.6M | Reduce -0.4% |
| CAH Cardinal Health Inc. | 0.67% | 11,366 | $2.4M | Add +0.0% |
| IWF iShares Russell 1000 Growth | 0.66% | 5,493 | $2.3M | Add +5.0% |
| IXUS iShares Core Intl Stock ETF | 0.65% | 26,708 | $2.3M | Reduce -1.7% |
| XLE SS Energy Select Sector | 0.64% | 37,148 | $2.3M | Reduce -0.2% |
| GOOG Alphabet Inc. Class C | 0.63% | 7,880 | $2.3M | Reduce -8.2% |
| DGRO iShares Core Dividend Growth | 0.60% | 30,656 | $2.2M | Reduce -4.5% |
| LLY Eli Lilly & Co. | 0.59% | 2,306 | $2.1M | Add +0.8% |
| IVE iShares S&P 500 Value ETF | 0.58% | 9,811 | $2.1M | Reduce -6.4% |
| AVGO Broadcom Inc. | 0.57% | 6,523 | $2.0M | Add +1.3% |
| PANW Palo Alto Networks Inc. | 0.56% | 12,533 | $2.0M | Add +10.8% |
| IUSG iShares Core S&P U.S. Growth | 0.55% | 12,610 | $2.0M | Reduce -16.9% |
| CFG Citizens Financial Group | 0.54% | 32,304 | $1.9M | Add +1.2% |
| ABBV Abbvie Inc. | 0.54% | 8,810 | $1.9M | Add +1.5% |
| ETN Eaton Corp. PLC | 0.53% | 5,273 | $1.9M | Add +8.3% |
| NOW ServiceNow Inc. | 0.50% | 16,940 | $1.8M | Add +65.6% |
| AEP American Electric Power | 0.48% | 13,020 | $1.7M | Add +0.1% |
| ADI Analog Devices Inc. | 0.47% | 5,218 | $1.7M | Add +4.5% |
| MCD McDonald's Corp. | 0.46% | 5,303 | $1.6M | Add +0.7% |
| MRK Merck & Co. Inc. | 0.44% | 13,079 | $1.6M | Add +1.4% |
| HD Home Depot Inc. | 0.44% | 4,777 | $1.6M | Reduce -5.0% |
| COST Costco Wholesale Corp. | 0.44% | 1,559 | $1.6M | Reduce -21.3% |
| C Citigroup Inc. | 0.43% | 13,619 | $1.5M | Add +1.3% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.43% | 36,467 | $1.5M | Add +114.2% |
| VOO Vanguard S&P 500 ETF | 0.40% | 2,405 | $1.4M | Add +119.0% |
| APH Amphenol Corp. Class A | 0.40% | 11,320 | $1.4M | Add +2.8% |
| TMO Thermo Fisher Scientific Inc. | 0.40% | 2,900 | $1.4M | Add +6.8% |
| BOTZ Global X Robotics & Artifici | 0.40% | 42,811 | $1.4M | Add +1.4% |
| UBER Uber Technologies Inc. | 0.38% | 18,641 | $1.3M | Reduce -1.4% |
| PH Parker Hannifin Corp. | 0.37% | 1,492 | $1.3M | Reduce -3.5% |
| XLB SS Materials Select Sector | 0.36% | 26,040 | $1.3M | Add +10.6% |
| ARKW ARK Next Generation Technolo | 0.36% | 10,769 | $1.3M | Add +9.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.36% | 2,228 | $1.3M | Add +22.6% |
| GILD Gilead Sciences Inc. | 0.34% | 8,808 | $1.2M | Add +33.5% |
| CRM Salesforce Inc. | 0.33% | 6,305 | $1.2M | Add +24.9% |
| GLW Corning Inc. | 0.32% | 8,512 | $1.2M | Reduce -23.9% |
| NLR Vaneck Urani & Nuclr ETF-Usd | 0.31% | 8,302 | $1.1M | Add +0.1% |
| BLK BlackRock Inc. | 0.31% | 1,149 | $1.1M | Add +3.1% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.31% | 4,246 | $1.1M | Reduce -25.6% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.31% | 13,698 | $1.1M | Reduce -16.4% |
| EZU iShares MSCI Eurozone ETF | 0.30% | 16,913 | $1.1M | New |
| JNJ Johnson & Johnson | 0.28% | 4,151 | $1.0M | Add +1.1% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.28% | 17,020 | $1.0M | Reduce -13.6% |
| DE Deere & Co. | 0.26% | 1,638 | $923K | Add +2.4% |
| MA Mastercard Inc. Class A | 0.26% | 1,822 | $910K | Reduce -1.5% |
| ONEQ Fidelity Nasdaq Comp Indx | 0.25% | 10,462 | $888K | No change |
| EQIX Equinix Inc. | 0.24% | 890 | $872K | Add +19.3% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.24% | 4,214 | $871K | Add +0.1% |
| TSLA Tesla Inc. | 0.24% | 2,315 | $861K | Reduce -5.4% |
| SYK Stryker Corp. | 0.23% | 2,535 | $833K | Add +5.5% |
| XOM Exxon Mobil Corp. | 0.22% | 4,703 | $798K | Reduce -17.9% |
| MELI MercadoLibre Inc. | 0.21% | 431 | $745K | Add +1.2% |
| CVX Chevron Corp. | 0.20% | 3,521 | $728K | Reduce -4.8% |
| BCFN Baron Financials ETF | 0.20% | 34,878 | $727K | Add +13.7% |
| JPST JPMorgan Ultra-Short Income | 0.20% | 14,297 | $724K | Add +15.5% |
| LRGF iShares US Equity Factor ETF | 0.20% | 10,881 | $718K | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.20% | 1 | $718K | No change |
| IGV iShares Expanded Tech-Softwa | 0.20% | 8,824 | $706K | Add +16.0% |
| STX Seagate Technology Holdings | 0.20% | 1,779 | $697K | Reduce -8.2% |
| IWR iShares Russell Mid-Cap ETF | 0.20% | 7,160 | $696K | New |
| DIA SS SPDR Dow Jones Indus Avg filed as STATE STR SPDR DOW JONES IND | 0.19% | 1,499 | $694K | Reduce -5.4% |
| BUG Global X Cybersecurity ETF | 0.19% | 27,095 | $680K | Add +19.3% |
| AMAT Applied Materials Inc. | 0.19% | 1,954 | $668K | Add +3.2% |
| TMP Tompkins Financial Corp. | 0.18% | 8,280 | $653K | Reduce -10.8% |
| PEP Pepsico Inc. | 0.18% | 4,183 | $650K | Add +1.0% |
| SCHW Schwab (charles) Corp. | 0.18% | 6,692 | $629K | Add +41.5% |
| VOOG Vanguard S&P 500 Growth ETF | 0.18% | 1,536 | $626K | No change |
| CTAS Cintas Corp. | 0.17% | 3,686 | $623K | Reduce -2.5% |
| T AT&T Inc. | 0.17% | 21,341 | $619K | Add +2.1% |
| IQV Iqvia Holdings Inc. | 0.17% | 3,612 | $616K | Add +8.3% |
| VGT Vanguard Info Tech ETF | 0.16% | 809 | $564K | No change |
| CAT Caterpillar Inc. | 0.15% | 761 | $539K | Add +2.4% |
| PM Philip Morris International | 0.15% | 3,203 | $530K | Reduce -6.8% |
| EWJ iShares MSCI Japan ETF | 0.15% | 6,250 | $528K | New |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.15% | 1,418 | $521K | Add +44.8% |
| GS Goldman Sachs Group Inc. | 0.14% | 594 | $502K | Reduce -7.5% |
| PG The Procter & Gamble Co. | 0.14% | 3,422 | $494K | Reduce -6.6% |
| PLD Prologis Inc. | 0.14% | 3,732 | $493K | Reduce -3.2% |
| CINF Cincinnati Financial Corp. | 0.13% | 2,980 | $469K | Reduce -33.1% |
Portfolio Sells Q4 2025 → Q1 2026
| IVW iShares S&P 500 Growth ETF | Reduce -2.3% | 8.98% | −1.26 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -0.4% | 8.05% | −0.75 |
| AAPL Apple Inc. | Reduce -7.2% | 4.31% | −0.70 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.51 |
| IVV iShares Core S&P 500 ETF | Reduce -3.0% | 2.14% | −0.23 |
| NYF iShares New York Muni Bond E | Reduce -65.1% | 0.11% | −0.21 |
| V Visa Inc. Class A | Reduce -4.3% | 0.97% | −0.21 |
| GOOGL Alphabet Inc. Class A | Reduce -4.5% | 2.59% | −0.20 |
| IUSG iShares Core S&P U.S. Growth | Reduce -16.9% | 0.55% | −0.18 |
| IP International Paper Co. | Sold out | 0.00% | −0.15 |
| VB Vanguard Most SM-Cap ETF-Usd | Sold out | 0.00% | −0.12 |
| JPM JPMorgan Chase & Co. | Reduce -3.6% | 1.23% | −0.12 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -25.6% | 0.31% | −0.12 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.09 |
| UNH Unitedhealth Group Inc. | Reduce -5.7% | 0.09% | −0.09 |
| PAYX Paychex Inc. | Sold out | 0.00% | −0.09 |
| ONON On Holding AG Class A | Sold out | 0.00% | −0.08 |
| IONQ Ionq Inc. | Sold out | 0.00% | −0.08 |
| HD Home Depot Inc. | Reduce -5.0% | 0.44% | −0.07 |
| GOOG Alphabet Inc. Class C | Reduce -8.2% | 0.63% | −0.07 |
| COST Costco Wholesale Corp. | Reduce -21.3% | 0.44% | −0.07 |
| ADP Automatic Data Processing | Sold out | 0.00% | −0.07 |
| TSLA Tesla Inc. | Reduce -5.4% | 0.24% | −0.07 |
| GIS General Mills Inc. | Sold out | 0.00% | −0.07 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.07 |
| UBER Uber Technologies Inc. | Reduce -1.4% | 0.38% | −0.07 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -16.4% | 0.31% | −0.06 |
| CME Cme Group Inc. | Sold out | 0.00% | −0.06 |
| SRE Sempra | Sold out | 0.00% | −0.06 |
| ARCC Ares Capital Corp. | Sold out | 0.00% | −0.06 |
| NEE Nextera Energy Inc. | Sold out | 0.00% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.4% | 0.74% | −0.06 |
| IVE iShares S&P 500 Value ETF | Reduce -6.4% | 0.58% | −0.06 |
| CINF Cincinnati Financial Corp. | Reduce -33.1% | 0.13% | −0.05 |
| ETR Entergy Corp. | Reduce -53.1% | 0.10% | −0.05 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -13.6% | 0.28% | −0.04 |
| LMT Lockheed Martin Corp. | Reduce -42.8% | 0.09% | −0.04 |
| DGRO iShares Core Dividend Growth | Reduce -4.5% | 0.60% | −0.04 |
| MO Altria Group Inc. | Reduce -39.7% | 0.10% | −0.04 |
| IWS iShares Russell Mid-Cap Valu | Reduce -36.1% | 0.08% | −0.04 |
| FNF Fidelity National Financial | Reduce -3.0% | 0.12% | −0.03 |
| MA Mastercard Inc. Class A | Reduce -1.5% | 0.26% | −0.03 |
| IWP iShares Russell Mid-Cap Grow | Reduce -20.1% | 0.08% | −0.03 |
| JNK SS SPDR BB High Yield Bond | Reduce -25.6% | 0.08% | −0.03 |
| AMGN Amgen Inc. | Reduce -29.5% | 0.11% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -6.6% | 0.14% | −0.02 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -5.4% | 0.19% | −0.02 |
| CTAS Cintas Corp. | Reduce -2.5% | 0.17% | −0.02 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -20.1% | 0.08% | −0.02 |
| GS Goldman Sachs Group Inc. | Reduce -7.5% | 0.14% | −0.02 |
Portfolio Buys Q4 2025 → Q1 2026
| FTEC Fidelity MSCI Info Tech Indx | Add +2538.7% | 2.02% | +1.93 |
| CGXU Cap Group Intl Focus | Add +19.1% | 7.06% | +0.99 |
| JEPI JPMorgan Equity Premium Inco | Add +9.5% | 8.46% | +0.48 |
| EZU iShares MSCI Eurozone ETF | New | 0.30% | +0.30 |
| SHYG iShares 0-5 YR HY Corp. Bond | Add +114.2% | 0.43% | +0.22 |
| VOO Vanguard S&P 500 ETF | Add +119.0% | 0.40% | +0.22 |
| IWR iShares Russell Mid-Cap ETF | New | 0.20% | +0.20 |
| GEV GE Vernova Inc. | Add +2.0% | 0.74% | +0.19 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +3.8% | 2.06% | +0.19 |
| EWJ iShares MSCI Japan ETF | New | 0.15% | +0.15 |
| WMT Walmart Inc. | Add +0.2% | 1.24% | +0.13 |
| IWM iShares Russell 2000 ETF | New | 0.13% | +0.13 |
| IJR iShares Core S&P Small-Cap E | Add +4.4% | 2.38% | +0.13 |
| IJH iShares Core S&P Midcap ETF | Add +3.2% | 3.76% | +0.12 |
| GILD Gilead Sciences Inc. | Add +33.5% | 0.34% | +0.11 |
| EWC iShares MSCI Canada ETF | New | 0.10% | +0.10 |
| EIX Edison International | New | 0.09% | +0.09 |
| CSX CSX Corp. | New | 0.09% | +0.09 |
| ETN Eaton Corp. PLC | Add +8.3% | 0.53% | +0.08 |
| SUB iShares Short-Term National | New | 0.08% | +0.08 |
| GOVT iShares US Treasury Bond ETF | New | 0.08% | +0.08 |
| EQIX Equinix Inc. | Add +19.3% | 0.24% | +0.08 |
| JIRE JPMorgan Int Res Enh Eqty | New | 0.08% | +0.08 |
| AEP American Electric Power | Add +0.1% | 0.48% | +0.08 |
| ADI Analog Devices Inc. | Add +4.5% | 0.47% | +0.08 |
| EWU iShares MSCI United Kingdom | New | 0.08% | +0.08 |
| EPP iShares MSCI Pacific Ex Japa | New | 0.07% | +0.07 |
| USIG iShares Broad Usd Investment | New | 0.07% | +0.07 |
| MOAT Vaneck Morningstar Wide Moat | New | 0.07% | +0.07 |
| IEFA iShares Core MSCI Eafe ETF | New | 0.07% | +0.07 |
| AWK American Water Works Co. Inc. | New | 0.07% | +0.07 |
| ODC Oil-Dri Corp. of America | New | 0.07% | +0.07 |
| SRLN SS Blackstone Sr Loan ETF | New | 0.07% | +0.07 |
| BBY Best Buy Co. Inc. | New | 0.07% | +0.07 |
| XLB SS Materials Select Sector | Add +10.6% | 0.36% | +0.06 |
| XBI SS SPDR S&P Biotech ETF | New | 0.06% | +0.06 |
| EXC Exelon Corp. | New | 0.06% | +0.06 |
| MRK Merck & Co. Inc. | Add +1.4% | 0.44% | +0.06 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +44.8% | 0.15% | +0.05 |
| MU Micron Technology Inc. | Add +51.0% | 0.11% | +0.05 |
| AMAT Applied Materials Inc. | Add +3.2% | 0.19% | +0.05 |
| NOW ServiceNow Inc. | Add +65.6% | 0.50% | +0.05 |
| CFG Citizens Financial Group | Add +1.2% | 0.54% | +0.05 |
| DE Deere & Co. | Add +2.4% | 0.26% | +0.05 |
| WULF Terawulf Inc. | New | 0.04% | +0.04 |
| F Ford Motor Co. | Add +81.7% | 0.08% | +0.04 |
| JNJ Johnson & Johnson | Add +1.1% | 0.28% | +0.04 |
| SCHW Schwab (charles) Corp. | Add +41.5% | 0.18% | +0.04 |
| QQQ Invesco QQQ Trust Series 1 | Add +22.6% | 0.36% | +0.04 |
| XLK SS Technology Select Sector | Add +86.2% | 0.10% | +0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 195 | $424.8M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2026 | 196 | $356.9M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2025 | 187 | $349.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q3 2025 | 130 | $311.9M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2025 | 140 | $170.5M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2025 | 174 | $292.2M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2024 | 128 | $151.3M | IVW, QQQM, JEPI, AAPL, CGXU |
| Q3 2024 | 173 | $280.7M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2024 | 164 | $254.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2024 | 171 | $216.5M | IVW, CGXU, QQQM, IJH, AAPL |