Sterling Investment Counsel, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 22, 2024), Sterling Investment Counsel, LLC reported 173 stock positions worth $280.7 million. Its top holding was iShares S&P 500 Growth ETF (IVW) at 9.9% of the portfolio, followed by Invesco Nasdaq 100 ETF (QQQM, 8.1%) and JPMorgan Equity Premium Inco (JEPI, 7.4%). Compared with Q2 2024, it opened 16 new positions, sold out of 7, added to 81 and reduced 41. The biggest buy was a new position in Broadcom (AVGO) and the biggest sale an exit from Cisco Systems (CSCO).
- Most Recent 13F
- Q2 2026
- Location
- Buffalo, NY
- CIK
- 0001925853
- Portfolio Value
- $280.7M (Q3 2024)
- SEC Filing
- 0001925853-24-000004 ↗ filed Oct 22, 2024
Holdings Value
Holdings 173 stocks · $280.7M
| IVW iShares S&P 500 Growth ETF | 9.87% | 289,408 | $27.7M | Add +0.3% |
| QQQM Invesco Nasdaq 100 ETF | 8.08% | 112,951 | $22.7M | Add +1.2% |
| JEPI JPMorgan Equity Premium Inco | 7.44% | 350,768 | $20.9M | Add +4.6% |
| CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT | 5.81% | 604,377 | $16.3M | Add +1.6% |
| AAPL Apple Inc. | 5.80% | 69,824 | $16.3M | Add +3.8% |
| IJH iShares Core S&P Midcap ETF | 3.78% | 170,085 | $10.6M | Add +1.6% |
| MSFT Microsoft Corp. | 2.59% | 16,876 | $7.3M | Add +9.0% |
| IVV iShares Core S&P 500 ETF | 2.44% | 11,875 | $6.8M | Reduce -0.0% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.05% | 94,294 | $5.8M | Add +1.8% |
| GOOGL Alphabet Inc. Class A | 1.95% | 33,002 | $5.5M | Add +5.4% |
| AMZN Amazon.com Inc. | 1.81% | 27,292 | $5.1M | Add +7.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.78% | 10,879 | $5.0M | Add +0.7% |
| HMOP Hartford Municipal Opp ETF | 1.74% | 124,048 | $4.9M | Add +5.8% |
| NVDA Nvidia Corp. | 1.67% | 38,588 | $4.7M | Add +35.1% |
| IJR iShares Core S&P Small-Cap E | 1.62% | 38,945 | $4.6M | Add +4.0% |
| JPM JPMorgan Chase & Co. | 1.26% | 16,737 | $3.5M | Add +10.4% |
| V Visa Inc. Class A | 1.18% | 12,038 | $3.3M | Add +6.5% |
| META Meta Platforms Inc. Class A | 1.11% | 5,426 | $3.1M | Add +15.6% |
| KO The Coca-Cola Co. | 1.03% | 40,363 | $2.9M | Reduce -0.4% |
| SGOV iShares 0-3 Month Treasury B | 0.98% | 27,370 | $2.8M | Add +44.3% |
| WMT Walmart Inc. | 0.93% | 32,250 | $2.6M | Add +6.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.85% | 4,157 | $2.4M | No change |
| MUB iShares National Muni Bond E | 0.83% | 21,364 | $2.3M | No change |
| DGRO iShares Core Dividend Growth | 0.77% | 34,635 | $2.2M | Reduce -5.1% |
| UNH Unitedhealth Group Inc. | 0.77% | 3,708 | $2.2M | Add +7.4% |
| IUSG iShares Core S&P U.S. Growth | 0.75% | 15,929 | $2.1M | Add +16.6% |
| IWF iShares Russell 1000 Growth | 0.75% | 5,575 | $2.1M | Reduce -0.7% |
| IVE iShares S&P 500 Value ETF | 0.74% | 10,550 | $2.1M | Reduce -4.2% |
| COST Costco Wholesale Corp. | 0.64% | 2,023 | $1.8M | Add +12.0% |
| PANW Palo Alto Networks Inc. | 0.62% | 5,131 | $1.8M | Add +7.6% |
| HD Home Depot Inc. | 0.62% | 4,323 | $1.8M | Add +10.0% |
| ABBV Abbvie Inc. | 0.59% | 8,322 | $1.6M | Add +15.0% |
| GOOG Alphabet Inc. Class C | 0.58% | 9,676 | $1.6M | Reduce -2.1% |
| IXUS iShares Core Intl Stock ETF | 0.57% | 22,018 | $1.6M | Add +30.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.57% | 16,542 | $1.6M | Reduce -0.0% |
| ARKW ARK Next Generation Technolo | 0.56% | 18,533 | $1.6M | Reduce -0.2% |
| XLE SS Energy Select Sector | 0.55% | 17,434 | $1.5M | Add +15.1% |
| CAH Cardinal Health Inc. | 0.51% | 13,064 | $1.4M | No change |
| NOW ServiceNow Inc. | 0.51% | 1,603 | $1.4M | Add +5.6% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.51% | 17,695 | $1.4M | No change |
| PLD Prologis Inc. | 0.48% | 10,653 | $1.3M | Add +6.2% |
| TMO Thermo Fisher Scientific Inc. | 0.48% | 2,169 | $1.3M | Add +10.6% |
| MCD McDonald's Corp. | 0.46% | 4,213 | $1.3M | Add +5.5% |
| LLY Eli Lilly & Co. | 0.45% | 1,434 | $1.3M | Add +24.7% |
| BOTZ Global X Robotics & Artifici | 0.45% | 39,201 | $1.3M | Add +2.0% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.45% | 5,154 | $1.3M | Add +0.5% |
| MRK Merck & Co. Inc. | 0.43% | 10,564 | $1.2M | Add +74.1% |
| ETN Eaton Corp. PLC | 0.40% | 3,420 | $1.1M | Add +27.8% |
| SO The Southern Co. | 0.37% | 11,598 | $1.0M | Add +10.7% |
| CRM Salesforce Inc. | 0.37% | 3,779 | $1.0M | Add +1.4% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.37% | 5,799 | $1.0M | Reduce -22.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.36% | 18,630 | $1.0M | Add +24.6% |
| PH Parker Hannifin Corp. | 0.36% | 1,587 | $1.0M | Add +17.2% |
| PEP Pepsico Inc. | 0.34% | 5,534 | $941K | Add +0.3% |
| AVGO Broadcom Inc. | 0.33% | 5,369 | $926K | New |
| HON Honeywell International Inc. | 0.33% | 4,478 | $926K | Add +6.0% |
| TSLA Tesla Inc. | 0.32% | 3,404 | $891K | Reduce -27.4% |
| BLK BlackRock Finance Inc. | 0.31% | 924 | $877K | Add +16.7% |
| XLB SS Materials Select Sector | 0.31% | 9,044 | $872K | Add +17.5% |
| IGV iShares Expanded Tech-Softwa | 0.29% | 8,963 | $801K | Reduce -0.8% |
| ADI Analog Devices Inc. | 0.28% | 3,456 | $795K | Add +3.5% |
| MA Mastercard Inc. Class A | 0.28% | 1,609 | $795K | Add +37.8% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.28% | 1,845 | $781K | No change |
| SYK Stryker Corp. | 0.27% | 2,107 | $761K | Add +17.1% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.27% | 17,158 | $745K | Add +1.9% |
| JNJ Johnson & Johnson | 0.27% | 4,594 | $745K | Add +0.0% |
| CTAS Cintas Corp. | 0.25% | 3,460 | $712K | Reduce -3.5% |
| STZ Constellation Brands Inc. Class A | 0.25% | 2,752 | $709K | Add +3.0% |
| AMGN Amgen Inc. | 0.24% | 2,109 | $680K | Add +0.6% |
| BUG Global X Cybersecurity ETF | 0.24% | 21,861 | $677K | Add +0.3% |
| TMP Tompkins Financial Corp. | 0.23% | 11,394 | $658K | No change |
| PG The Procter & Gamble Co. | 0.23% | 3,774 | $654K | Reduce -3.4% |
| XOM Exxon Mobil Corp. | 0.22% | 5,367 | $629K | Add +47.0% |
| IHI iShares U.S. Medical Devices | 0.22% | 10,342 | $612K | Add +0.5% |
| CINF Cincinnati Financial Corp. | 0.22% | 4,455 | $606K | No change |
| FNF Fidelity National Financial | 0.21% | 9,446 | $586K | Add +123.2% |
| GILD Gilead Sciences Inc. | 0.20% | 6,842 | $574K | Add +7.8% |
| LMT Lockheed Martin Corp. | 0.20% | 966 | $565K | Reduce -8.5% |
| GLW Corning Inc. | 0.20% | 12,460 | $563K | Add +0.0% |
| CVX Chevron Corp. | 0.19% | 3,695 | $544K | Add +0.1% |
| DE Deere & Co. | 0.19% | 1,261 | $526K | Add +4.4% |
| MDLZ Mondelez International Inc. Class A | 0.18% | 6,953 | $512K | Add +2.9% |
| LOW Lowe's Cos Inc. | 0.18% | 1,840 | $498K | No change |
| VGT Vanguard Info Tech ETF | 0.18% | 848 | $497K | No change |
| AMAT Applied Materials Inc. | 0.17% | 2,416 | $488K | Reduce -1.0% |
| QUAL iShares MSCI USA Quality Fac | 0.17% | 2,642 | $474K | Reduce -0.3% |
| MO Altria Group Inc. | 0.17% | 9,121 | $466K | Add +0.4% |
| IP International Paper Co. | 0.17% | 9,510 | $465K | Reduce -0.9% |
| AEP American Electric Power | 0.16% | 4,421 | $454K | No change |
| NOC Northrop Grumman Corp. | 0.16% | 856 | $452K | Add +81.7% |
| HCA HCA Healthcare Inc. | 0.16% | 1,099 | $447K | Reduce -4.7% |
| UPS United Parcel Service Class B | 0.16% | 3,220 | $439K | Add +0.6% |
| TT Trane Technologies PLC | 0.15% | 1,117 | $434K | Add +0.9% |
| AWK American Water Works Co. Inc. | 0.15% | 2,966 | $434K | No change |
| IQV Iqvia Holdings Inc. | 0.15% | 1,828 | $433K | Add +9.0% |
| PM Philip Morris International | 0.15% | 3,488 | $423K | No change |
| FITB Fifth Third Bancorp | 0.15% | 9,847 | $422K | No change |
| MELI MercadoLibre Inc. | 0.15% | 205 | $421K | Add +24.2% |
| XBI SS SPDR S&P Biotech ETF | 0.15% | 4,221 | $417K | Reduce -0.9% |
| T AT&T Inc. | 0.15% | 18,853 | $415K | Reduce -5.3% |
Portfolio Sells Q2 2024 → Q3 2024
| CSCO Cisco Systems Inc. | Sold out | 0.00% | −0.28 |
| NKE Nike Inc. Class B | Sold out | 0.00% | −0.15 |
| GOOG Alphabet Inc. Class C | Reduce -2.1% | 0.58% | −0.14 |
| NFG National Fuel Gas Co. | Sold out | 0.00% | −0.13 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.13 |
| IVV iShares Core S&P 500 ETF | Reduce -0.0% | 2.44% | −0.12 |
| OEF iShares S&P 100 ETF | Sold out | 0.00% | −0.11 |
| XOP SS SPDR S&P Og Exp & Prod | Sold out | 0.00% | −0.09 |
| ARCC Ares Capital Corp. | Sold out | 0.00% | −0.08 |
| DIS The Walt Disney Co. | Reduce -0.0% | 0.57% | −0.08 |
| MTB M & T Bank Corp. | Reduce -22.6% | 0.37% | −0.08 |
| IWF iShares Russell 1000 Growth | Reduce -0.7% | 0.75% | −0.06 |
| DGRO iShares Core Dividend Growth | Reduce -5.1% | 0.77% | −0.05 |
| AMAT Applied Materials Inc. | Reduce -1.0% | 0.17% | −0.05 |
| TSLA Tesla Inc. | Reduce -27.4% | 0.32% | −0.05 |
| IVE iShares S&P 500 Value ETF | Reduce -4.2% | 0.74% | −0.05 |
| PRPL Purple Innovation Inc. | Reduce -87.6% | 0.00% | −0.03 |
| IGV iShares Expanded Tech-Softwa | Reduce -0.8% | 0.29% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -3.4% | 0.23% | −0.02 |
| F Ford Motor Co. | Reduce -4.3% | 0.05% | −0.02 |
| GBTC Grayscale Bitcoin Trust ETF | Reduce -0.6% | 0.09% | −0.01 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -10.0% | 0.09% | −0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -2.0% | 0.13% | −0.01 |
| LYB Lyondellbasell Indu Class A | Reduce -4.4% | 0.09% | −0.01 |
| VOO Vanguard S&P 500 ETF | Reduce -2.2% | 0.14% | −0.01 |
| QUAL iShares MSCI USA Quality Fac | Reduce -0.3% | 0.17% | −0.01 |
| PWR Quanta Services Inc. | Reduce -15.5% | 0.07% | −0.01 |
| ARKW ARK Next Generation Technolo | Reduce -0.2% | 0.56% | −0.01 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -3.4% | 0.08% | −0.01 |
| XBI SS SPDR S&P Biotech ETF | Reduce -0.9% | 0.15% | −0.01 |
| SUB iShares Short-Term National | Reduce -0.5% | 0.07% | −0.01 |
| HIG Hartford Insurance Group Inc. | Reduce -10.6% | 0.10% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -2.6% | 0.12% | −0.01 |
| EMB iShares JP Morgan Usd Emergi | Reduce -0.0% | 0.10% | −0.00 |
| DES Wisdomtree US Smallcap Divid | Reduce -3.3% | 0.13% | −0.00 |
| IJT iShares S&P Small-Cap 600 GR | Reduce -0.5% | 0.15% | −0.00 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Reduce -1.0% | 0.10% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.4% | 0.11% | −0.00 |
| T AT&T Inc. | Reduce -5.3% | 0.15% | −0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -0.2% | 0.12% | −0.00 |
| USB US Bancorp | Reduce -4.2% | 0.13% | −0.00 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -0.2% | 0.13% | +0.00 |
| IP International Paper Co. | Reduce -0.9% | 0.17% | +0.00 |
| CTAS Cintas Corp. | Reduce -3.5% | 0.25% | +0.01 |
| LMT Lockheed Martin Corp. | Reduce -8.5% | 0.20% | +0.01 |
| HCA HCA Healthcare Inc. | Reduce -4.7% | 0.16% | +0.01 |
| IBM Intl Business Machines Corp. | Reduce -1.2% | 0.13% | +0.02 |
| KO The Coca-Cola Co. | Reduce -0.4% | 1.03% | +0.02 |
Portfolio Buys Q2 2024 → Q3 2024
| AVGO Broadcom Inc. | New | 0.33% | +0.33 |
| NVDA Nvidia Corp. | Add +35.1% | 1.67% | +0.28 |
| SGOV iShares 0-3 Month Treasury B | Add +44.3% | 0.98% | +0.23 |
| AAPL Apple Inc. | Add +3.8% | 5.80% | +0.22 |
| META Meta Platforms Inc. Class A | Add +15.6% | 1.11% | +0.18 |
| MRK Merck & Co. Inc. | Add +74.1% | 0.43% | +0.13 |
| FNF Fidelity National Financial | Add +123.2% | 0.21% | +0.13 |
| WMT Walmart Inc. | Add +6.8% | 0.93% | +0.12 |
| IXUS iShares Core Intl Stock ETF | Add +30.0% | 0.57% | +0.12 |
| ABBV Abbvie Inc. | Add +15.0% | 0.59% | +0.10 |
| HD Home Depot Inc. | Add +10.0% | 0.62% | +0.09 |
| LRGF iShares US Equity Factor ETF | New | 0.09% | +0.09 |
| AXP American Express Co. | New | 0.09% | +0.09 |
| PH Parker Hannifin Corp. | Add +17.2% | 0.36% | +0.09 |
| RF Regions Financial Corp. | New | 0.09% | +0.09 |
| EFX Equifax Inc. | New | 0.08% | +0.08 |
| FE Firstenergy Corp. | New | 0.08% | +0.08 |
| ONON On Holding AG Class A | New | 0.08% | +0.08 |
| MA Mastercard Inc. Class A | Add +37.8% | 0.28% | +0.08 |
| NOC Northrop Grumman Corp. | Add +81.7% | 0.16% | +0.08 |
| UNH Unitedhealth Group Inc. | Add +7.4% | 0.77% | +0.08 |
| NEE Nextera Energy Inc. | New | 0.08% | +0.08 |
| ITOT iShares Core S&P Total U.S. | New | 0.08% | +0.08 |
| BIP Brookfield Infrastructure Pa | New | 0.08% | +0.08 |
| GS Goldman Sachs Group Inc. | New | 0.08% | +0.08 |
| CME Cme Group Inc. | New | 0.08% | +0.08 |
| NOBL Proshares S&P 500 Dividend A | New | 0.08% | +0.08 |
| ETN Eaton Corp. PLC | Add +27.8% | 0.40% | +0.07 |
| BUD Anheuser-Busch Inbev-SPN ADR | New | 0.07% | +0.07 |
| BLK BlackRock Finance Inc. | Add +16.7% | 0.31% | +0.07 |
| IUSG iShares Core S&P U.S. Growth | Add +16.6% | 0.75% | +0.06 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +24.6% | 0.36% | +0.06 |
| XOM Exxon Mobil Corp. | Add +47.0% | 0.22% | +0.06 |
| MCD McDonald's Corp. | Add +5.5% | 0.46% | +0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.7% | 1.78% | +0.05 |
| SO The Southern Co. | Add +10.7% | 0.37% | +0.05 |
| TMO Thermo Fisher Scientific Inc. | Add +10.6% | 0.48% | +0.05 |
| IJR iShares Core S&P Small-Cap E | Add +4.0% | 1.62% | +0.05 |
| JPM JPMorgan Chase & Co. | Add +10.4% | 1.26% | +0.05 |
| CAT Caterpillar Inc. | Add +40.7% | 0.14% | +0.05 |
| MELI MercadoLibre Inc. | Add +24.2% | 0.15% | +0.04 |
| XLB SS Materials Select Sector | Add +17.5% | 0.31% | +0.04 |
| LLY Eli Lilly & Co. | Add +24.7% | 0.45% | +0.04 |
| NOW ServiceNow Inc. | Add +5.6% | 0.51% | +0.04 |
| PLD Prologis Inc. | Add +6.2% | 0.48% | +0.04 |
| COST Costco Wholesale Corp. | Add +12.0% | 0.64% | +0.03 |
| GILD Gilead Sciences Inc. | Add +7.8% | 0.20% | +0.03 |
| LAR Lithium Americas Argentina C | New | 0.03% | +0.03 |
| SYK Stryker Corp. | Add +17.1% | 0.27% | +0.03 |
| LAC Lithium Americas Corp. | New | 0.03% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 195 | $424.8M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2026 | 196 | $356.9M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2025 | 187 | $349.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q3 2025 | 130 | $311.9M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2025 | 140 | $170.5M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2025 | 174 | $292.2M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2024 | 128 | $151.3M | IVW, QQQM, JEPI, AAPL, CGXU |
| Q3 2024 | 173 | $280.7M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2024 | 164 | $254.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2024 | 171 | $216.5M | IVW, CGXU, QQQM, IJH, AAPL |