Sterling Investment Counsel, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 25, 2024), Sterling Investment Counsel, LLC reported 164 stock positions worth $254.0 million. Its top holding was iShares S&P 500 Growth ETF (IVW) at 10.5% of the portfolio, followed by Invesco Nasdaq 100 ETF (QQQM, 8.7%) and JPMorgan Equity Premium Inco (JEPI, 7.5%). Compared with Q1 2024, it opened 8 new positions, sold out of 15, added to 59 and reduced 82. The biggest buy was JPMorgan Equity Premium Inco (JEPI, shares +6728%) and the biggest sale iShares S&P 500 Growth ETF (IVW, shares −7%).
- Most Recent 13F
- Q2 2026
- Location
- Buffalo, NY
- CIK
- 0001925853
- Portfolio Value
- $254.0M (Q2 2024)
- SEC Filing
- 0001925853-24-000003 ↗ filed Jul 25, 2024
Holdings Value
Holdings 164 stocks · $254.0M
| IVW iShares S&P 500 Growth ETF | 10.51% | 288,423 | $26.7M | Reduce -6.6% |
| QQQM Invesco Nasdaq 100 ETF | 8.66% | 111,606 | $22.0M | Add +80.7% |
| JEPI JPMorgan Equity Premium Inco | 7.49% | 335,467 | $19.0M | Add +6728.1% |
| CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT | 6.02% | 594,651 | $15.3M | Reduce -3.7% |
| AAPL Apple Inc. | 5.58% | 67,259 | $14.2M | Add +17.9% |
| IJH iShares Core S&P Midcap ETF | 3.86% | 167,482 | $9.8M | Reduce -7.3% |
| MSFT Microsoft Corp. | 2.73% | 15,488 | $6.9M | Add +4.5% |
| IVV iShares Core S&P 500 ETF | 2.56% | 11,880 | $6.5M | Reduce -5.7% |
| GOOGL Alphabet Inc. Class A | 2.24% | 31,299 | $5.7M | Reduce -0.5% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.16% | 92,639 | $5.5M | Add +0.1% |
| AMZN Amazon.com Inc. | 1.92% | 25,293 | $4.9M | Add +6.6% |
| HMOP Hartford Municipal Opp ETF | 1.79% | 117,304 | $4.5M | Add +18.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.73% | 10,807 | $4.4M | Add +5.9% |
| IJR iShares Core S&P Small-Cap E | 1.57% | 37,451 | $4.0M | Add +1.9% |
| NVDA Nvidia Corp. | 1.39% | 28,551 | $3.5M | Add +21.9% |
| JPM JPMorgan Chase & Co. | 1.21% | 15,164 | $3.1M | Add +2.4% |
| V Visa Inc. Class A | 1.17% | 11,307 | $3.0M | Reduce -1.8% |
| KO The Coca-Cola Co. | 1.01% | 40,508 | $2.6M | Reduce -2.2% |
| META Meta Platforms Inc. Class A | 0.93% | 4,693 | $2.4M | Add +43.7% |
| MUB iShares National Muni Bond E | 0.90% | 21,364 | $2.3M | Add +4.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.89% | 4,157 | $2.3M | Add +6.7% |
| DGRO iShares Core Dividend Growth | 0.83% | 36,496 | $2.1M | Reduce -7.5% |
| IWF iShares Russell 1000 Growth | 0.81% | 5,613 | $2.0M | Reduce -2.2% |
| WMT Walmart Inc. | 0.80% | 30,182 | $2.0M | Reduce -9.1% |
| IVE iShares S&P 500 Value ETF | 0.79% | 11,014 | $2.0M | Reduce -1.4% |
| SGOV iShares 0-3 Month Treasury B | 0.75% | 18,969 | $1.9M | New |
| GOOG Alphabet Inc. Class C | 0.71% | 9,880 | $1.8M | Reduce -0.6% |
| UNH Unitedhealth Group Inc. | 0.69% | 3,453 | $1.8M | Add +0.8% |
| IUSG iShares Core S&P U.S. Growth | 0.69% | 13,665 | $1.7M | Reduce -0.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.65% | 16,547 | $1.6M | Reduce -10.3% |
| PANW Palo Alto Networks Inc. | 0.64% | 4,769 | $1.6M | Reduce -0.6% |
| COST Costco Wholesale Corp. | 0.60% | 1,806 | $1.5M | Reduce -6.2% |
| ARKW ARK Next Generation Technolo | 0.57% | 18,568 | $1.4M | Reduce -1.7% |
| XLE SS Energy Select Sector | 0.54% | 15,147 | $1.4M | Add +6.3% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.54% | 17,695 | $1.4M | Reduce -12.9% |
| HD Home Depot Inc. | 0.53% | 3,931 | $1.4M | Reduce -2.4% |
| CAH Cardinal Health Inc. | 0.51% | 13,064 | $1.3M | No change |
| ABBV Abbvie Inc. | 0.49% | 7,235 | $1.2M | Add +6.5% |
| NOW ServiceNow Inc. | 0.47% | 1,518 | $1.2M | Add +3.8% |
| BOTZ Global X Robotics & Artifici | 0.47% | 38,426 | $1.2M | Reduce -0.7% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.46% | 5,131 | $1.2M | Add +69.4% |
| IXUS iShares Core Intl Stock ETF | 0.45% | 16,932 | $1.1M | Add +6.7% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.45% | 7,489 | $1.1M | Add +370.1% |
| PLD Prologis Inc. | 0.44% | 10,033 | $1.1M | Add +1.4% |
| TMO Thermo Fisher Scientific Inc. | 0.43% | 1,962 | $1.1M | Reduce -2.2% |
| LLY Eli Lilly & Co. | 0.41% | 1,150 | $1.0M | Reduce -0.2% |
| MCD McDonald's Corp. | 0.40% | 3,992 | $1.0M | Add +5.3% |
| CRM Salesforce Inc. | 0.38% | 3,726 | $958K | Add +4.7% |
| TSLA Tesla Inc. | 0.37% | 4,692 | $929K | Add +1.8% |
| PEP Pepsico Inc. | 0.36% | 5,519 | $910K | Add +2.8% |
| HON Honeywell International Inc. | 0.36% | 4,225 | $902K | Reduce -6.6% |
| ETN Eaton Corp. PLC | 0.33% | 2,676 | $839K | Reduce -3.1% |
| SO The Southern Co. | 0.32% | 10,477 | $813K | Reduce -2.4% |
| IGV iShares Expanded Tech-Softwa | 0.31% | 9,036 | $785K | Add +0.0% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.30% | 14,955 | $767K | Add +4.7% |
| ADI Analog Devices Inc. | 0.30% | 3,340 | $762K | Reduce -0.7% |
| MRK Merck & Co. Inc. | 0.30% | 6,069 | $751K | Reduce -5.7% |
| CSCO Cisco Systems Inc. | 0.28% | 15,230 | $724K | Reduce -12.6% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.28% | 1,845 | $722K | No change |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.28% | 16,834 | $710K | Add +2.0% |
| STZ Constellation Brands Inc. Class A | 0.27% | 2,672 | $687K | Add +4.2% |
| PH Parker Hannifin Corp. | 0.27% | 1,354 | $685K | Add +3.6% |
| XLB SS Materials Select Sector | 0.27% | 7,697 | $680K | Add +9.6% |
| JNJ Johnson & Johnson | 0.26% | 4,592 | $671K | Reduce -3.3% |
| AMGN Amgen Inc. | 0.26% | 2,096 | $655K | Add +27.2% |
| BUG Global X Cybersecurity ETF | 0.25% | 21,788 | $644K | Add +3.1% |
| PG The Procter & Gamble Co. | 0.25% | 3,905 | $644K | Reduce -5.8% |
| CTAS Cintas Corp. | 0.25% | 896 | $627K | Reduce -12.8% |
| BLK BlackRock Finance Inc. | 0.25% | 792 | $624K | Add +15.6% |
| SYK Stryker Corp. | 0.24% | 1,800 | $612K | Add +4.8% |
| CVX Chevron Corp. | 0.23% | 3,690 | $577K | Reduce -5.7% |
| IHI iShares U.S. Medical Devices | 0.23% | 10,290 | $577K | Add +2.2% |
| AMAT Applied Materials Inc. | 0.23% | 2,440 | $576K | Add +1.0% |
| TMP Tompkins Financial Corp. | 0.22% | 11,394 | $557K | No change |
| CINF Cincinnati Financial Corp. | 0.21% | 4,455 | $526K | Reduce -6.6% |
| MA Mastercard Inc. Class A | 0.20% | 1,168 | $515K | Reduce -37.3% |
| LMT Lockheed Martin Corp. | 0.19% | 1,056 | $493K | Reduce -7.0% |
| VGT Vanguard Info Tech ETF | 0.19% | 848 | $489K | Reduce -8.3% |
| GLW Corning Inc. | 0.19% | 12,457 | $484K | Add +1.2% |
| QUAL iShares MSCI USA Quality Fac | 0.18% | 2,650 | $453K | Reduce -1.1% |
| DE Deere & Co. | 0.18% | 1,208 | $451K | Add +1.4% |
| MDLZ Mondelez International Inc. Class A | 0.17% | 6,755 | $442K | Reduce -3.4% |
| UPS United Parcel Service Class B | 0.17% | 3,202 | $438K | Add +0.5% |
| GILD Gilead Sciences Inc. | 0.17% | 6,348 | $436K | Add +33.7% |
| XOM Exxon Mobil Corp. | 0.17% | 3,650 | $420K | Add +7.5% |
| IP International Paper Co. | 0.16% | 9,601 | $414K | Reduce -9.2% |
| MO Altria Group Inc. | 0.16% | 9,081 | $414K | Reduce -0.2% |
| LOW Lowe's Cos Inc. | 0.16% | 1,840 | $406K | Add +12.2% |
| XBI SS SPDR S&P Biotech ETF | 0.16% | 4,261 | $395K | Add +6.8% |
| AEP American Electric Power | 0.15% | 4,421 | $388K | New |
| QQQ Invesco QQQ Trust Series 1 | 0.15% | 808 | $387K | No change |
| VOO Vanguard S&P 500 ETF | 0.15% | 770 | $385K | Reduce -0.5% |
| AWK American Water Works Co. Inc. | 0.15% | 2,966 | $383K | Add +78.8% |
| T AT&T Inc. | 0.15% | 19,913 | $381K | Reduce -1.8% |
| NKE Nike Inc. Class B | 0.15% | 5,044 | $380K | Reduce -2.4% |
| IJT iShares S&P Small-Cap 600 GR | 0.15% | 2,939 | $377K | Add +7.7% |
| HCA HCA Healthcare Inc. | 0.15% | 1,153 | $370K | Reduce -8.0% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.14% | 1,169 | $367K | Add +1.1% |
| TT Trane Technologies PLC | 0.14% | 1,107 | $364K | Reduce -9.1% |
| ADBE Adobe Inc. | 0.14% | 654 | $363K | Reduce -10.0% |
Portfolio Sells Q1 2024 → Q2 2024
| IVW iShares S&P 500 Growth ETF | Reduce -6.6% | 10.51% | −1.54 |
| CGXU Cap Group Intl Focus | Reduce -3.7% | 6.02% | −1.33 |
| IJH iShares Core S&P Midcap ETF | Reduce -7.3% | 3.86% | −1.21 |
| IVV iShares Core S&P 500 ETF | Reduce -5.7% | 2.56% | −0.50 |
| DIS The Walt Disney Co. | Reduce -10.3% | 0.65% | −0.40 |
| V Visa Inc. Class A | Reduce -1.8% | 1.17% | −0.32 |
| DGRO iShares Core Dividend Growth | Reduce -7.5% | 0.83% | −0.23 |
| MA Mastercard Inc. Class A | Reduce -37.3% | 0.20% | −0.21 |
| SBUX Starbucks Corp. | Reduce -62.3% | 0.08% | −0.21 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -12.9% | 0.54% | −0.19 |
| HD Home Depot Inc. | Reduce -2.4% | 0.53% | −0.18 |
| IVE iShares S&P 500 Value ETF | Reduce -1.4% | 0.79% | −0.17 |
| ARKW ARK Next Generation Technolo | Reduce -1.7% | 0.57% | −0.16 |
| KO The Coca-Cola Co. | Reduce -2.2% | 1.01% | −0.15 |
| SON Sonoco Products Co. | Sold out | 0.00% | −0.15 |
| BIP Brookfield Infrastructure Pa | Sold out | 0.00% | −0.13 |
| EMR Emerson Electric Co. | Sold out | 0.00% | −0.12 |
| WMT Walmart Inc. | Reduce -9.1% | 0.80% | −0.12 |
| CSCO Cisco Systems Inc. | Reduce -12.6% | 0.28% | −0.12 |
| TMO Thermo Fisher Scientific Inc. | Reduce -2.2% | 0.43% | −0.11 |
| ROP Roper Technologies Inc. | Sold out | 0.00% | −0.11 |
| BUD Anheuser-Busch Inbev-SPN ADR | Sold out | 0.00% | −0.10 |
| GPC Genuine Parts Co. | Sold out | 0.00% | −0.10 |
| BOTZ Global X Robotics & Artifici | Reduce -0.7% | 0.47% | −0.10 |
| C Citigroup Inc. | Sold out | 0.00% | −0.10 |
| CSX CSX Corp. | Sold out | 0.00% | −0.10 |
| RF Regions Financial Corp. | Sold out | 0.00% | −0.10 |
| EFX Equifax Inc. | Sold out | 0.00% | −0.10 |
| IWO iShares Russell 2000 Growth | Sold out | 0.00% | −0.10 |
| CME Cme Group Inc. | Sold out | 0.00% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -5.7% | 0.30% | −0.10 |
| FE Firstenergy Corp. | Sold out | 0.00% | −0.09 |
| IWF iShares Russell 1000 Growth | Reduce -2.2% | 0.81% | −0.09 |
| ARCC Ares Capital Corp. | Reduce -43.4% | 0.08% | −0.09 |
| JNJ Johnson & Johnson | Reduce -3.3% | 0.26% | −0.08 |
| CTAS Cintas Corp. | Reduce -12.8% | 0.25% | −0.08 |
| NKE Nike Inc. Class B | Reduce -2.4% | 0.15% | −0.07 |
| HON Honeywell International Inc. | Reduce -6.6% | 0.36% | −0.07 |
| IBM Intl Business Machines Corp. | Reduce -21.0% | 0.11% | −0.07 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -27.8% | 0.11% | −0.07 |
| ETN Eaton Corp. PLC | Reduce -3.1% | 0.33% | −0.07 |
| CINF Cincinnati Financial Corp. | Reduce -6.6% | 0.21% | −0.07 |
| IUSG iShares Core S&P U.S. Growth | Reduce -0.6% | 0.69% | −0.06 |
| CVX Chevron Corp. | Reduce -5.7% | 0.23% | −0.06 |
| PG The Procter & Gamble Co. | Reduce -5.8% | 0.25% | −0.06 |
| USB US Bancorp | Reduce -7.9% | 0.13% | −0.06 |
| JNK SS SPDR BB High Yield Bond | Reduce -19.0% | 0.12% | −0.06 |
| FITB Fifth Third Bancorp | Reduce -14.0% | 0.14% | −0.06 |
| MDLZ Mondelez International Inc. Class A | Reduce -3.4% | 0.17% | −0.05 |
| MPC Marathon Petroleum Corp. | Reduce -6.7% | 0.11% | −0.05 |
Portfolio Buys Q1 2024 → Q2 2024
| JEPI JPMorgan Equity Premium Inco | Add +6728.1% | 7.49% | +7.35 |
| QQQM Invesco Nasdaq 100 ETF | Add +80.7% | 8.66% | +3.45 |
| AAPL Apple Inc. | Add +17.9% | 5.58% | +1.06 |
| SGOV iShares 0-3 Month Treasury B | New | 0.75% | +0.75 |
| NVDA Nvidia Corp. | Add +21.9% | 1.39% | +0.41 |
| MTB M & T Bank Corp. | Add +370.1% | 0.45% | +0.34 |
| META Meta Platforms Inc. Class A | Add +43.7% | 0.93% | +0.20 |
| AEP American Electric Power | New | 0.15% | +0.15 |
| NFG National Fuel Gas Co. | New | 0.13% | +0.13 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +69.4% | 0.46% | +0.13 |
| NVO Novo-Nordisk A/S-Spons ADR | New | 0.13% | +0.13 |
| FTEC Fidelity MSCI Info Tech Indx | New | 0.09% | +0.09 |
| NXPI NXP Semiconductors NV | New | 0.09% | +0.09 |
| PWR Quanta Services Inc. | New | 0.08% | +0.08 |
| GLD SPDR Gold Shares | New | 0.08% | +0.08 |
| AWK American Water Works Co. Inc. | Add +78.8% | 0.15% | +0.06 |
| AMGN Amgen Inc. | Add +27.2% | 0.26% | +0.04 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +36.4% | 0.13% | +0.01 |
| GILD Gilead Sciences Inc. | Add +33.7% | 0.17% | +0.01 |
| MELI MercadoLibre Inc. | Add +19.6% | 0.11% | +0.01 |
| IWS iShares Russell Mid-Cap Valu | Add +29.6% | 0.14% | +0.01 |
| HMOP Hartford Municipal Opp ETF | Add +18.0% | 1.79% | +0.00 |
| GLW Corning Inc. | Add +1.2% | 0.19% | +0.00 |
| JIRE JPMorgan Int Res Enh Eqty | Add +15.6% | 0.10% | −0.00 |
| AMAT Applied Materials Inc. | Add +1.0% | 0.23% | −0.00 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +1.1% | 0.14% | −0.01 |
| TSLA Tesla Inc. | Add +1.8% | 0.37% | −0.01 |
| SPXE Proshares S&P 500 Ex-Energy | Add +3.1% | 0.10% | −0.01 |
| LIN Linde PLC | Add +12.4% | 0.11% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Add +2.4% | 0.09% | −0.01 |
| IJT iShares S&P Small-Cap 600 GR | Add +7.7% | 0.15% | −0.02 |
| XOM Exxon Mobil Corp. | Add +7.5% | 0.17% | −0.02 |
| IQV Iqvia Holdings Inc. | Add +24.6% | 0.14% | −0.02 |
| BLK BlackRock Finance Inc. | Add +15.6% | 0.25% | −0.02 |
| UBER Uber Technologies Inc. | Add +1.4% | 0.08% | −0.02 |
| XBI SS SPDR S&P Biotech ETF | Add +6.8% | 0.16% | −0.02 |
| GHC Graham Holdings Co. Class B | Add +0.3% | 0.11% | −0.03 |
| LOW Lowe's Cos Inc. | Add +12.2% | 0.16% | −0.03 |
| XLB SS Materials Select Sector | Add +9.6% | 0.27% | −0.03 |
| BUG Global X Cybersecurity ETF | Add +3.1% | 0.25% | −0.04 |
| GBTC Grayscale Bitcoin Trust ETF | Add +0.2% | 0.10% | −0.04 |
| SYK Stryker Corp. | Add +4.8% | 0.24% | −0.04 |
| SHYG iShares 0-5 YR HY Corp. Bond | Add +2.0% | 0.28% | −0.04 |
| NOW ServiceNow Inc. | Add +3.8% | 0.47% | −0.04 |
| IHI iShares U.S. Medical Devices | Add +2.2% | 0.23% | −0.05 |
| UPS United Parcel Service Class B | Add +0.5% | 0.17% | −0.05 |
| IGV iShares Expanded Tech-Softwa | Add +0.0% | 0.31% | −0.05 |
| IXUS iShares Core Intl Stock ETF | Add +6.7% | 0.45% | −0.05 |
| DE Deere & Co. | Add +1.4% | 0.18% | −0.05 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +4.7% | 0.30% | −0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 195 | $424.8M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2026 | 196 | $356.9M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2025 | 187 | $349.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q3 2025 | 130 | $311.9M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2025 | 140 | $170.5M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2025 | 174 | $292.2M | IVW, JEPI, QQQM, CGXU, AAPL |
| Q4 2024 | 128 | $151.3M | IVW, QQQM, JEPI, AAPL, CGXU |
| Q3 2024 | 173 | $280.7M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q2 2024 | 164 | $254.0M | IVW, QQQM, JEPI, CGXU, AAPL |
| Q1 2024 | 171 | $216.5M | IVW, CGXU, QQQM, IJH, AAPL |