TRUE Private Wealth Advisors
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 25, 2024), TRUE Private Wealth Advisors reported 284 stock positions worth $871.8 million. Its top holding was iShares Core Intl Stock ETF (IXUS) at 10.6% of the portfolio, followed by Invesco S&P 500 Equal Weight (RSP, 6.7%) and iShares Core S&P Total U.S. (ITOT, 5.8%). Compared with Q4 2023, it opened 16 new positions, sold out of 21, added to 131 and reduced 115. The biggest buy was iShares Russell 2000 ETF (IWM, shares +87%) and the biggest sale Apple (AAPL, shares −6%).
- Most Recent 13F
- Q2 2026
- Location
- Salem, OR
- CIK
- 0001667074
- Portfolio Value
- $871.8M (Q1 2024)
- SEC Filing
- 0001172661-24-001939 ↗ filed Apr 25, 2024
Holdings Value
Holdings 284 stocks · $871.8M
| IXUS iShares Core Intl Stock ETF | 10.58% | 1,359,290 | $92.2M | Add +13.4% |
| RSP Invesco S&P 500 Equal Weight | 6.66% | 342,741 | $58.0M | Add +13.6% |
| ITOT iShares Core S&P Total U.S. | 5.84% | 441,691 | $50.9M | Add +4.8% |
| PFF iShares Preferred & Income S | 5.10% | 1,378,133 | $44.4M | Add +15.0% |
| FDL First Trust Morn DVD Lead Inc. | 4.89% | 1,108,956 | $42.7M | Add +14.6% |
| FLOT iShares Floating Rate Bond E | 4.78% | 816,830 | $41.7M | Add +0.2% |
| AGZ iShares Agency Bond ETF | 4.08% | 329,582 | $35.6M | Reduce -3.0% |
| IWD iShares Russell 1000 Value E | 3.60% | 175,251 | $31.4M | Add +6.0% |
| IJH iShares Core S&P Midcap ETF | 3.08% | 441,462 | $26.8M | Add +25.2% |
| IWM iShares Russell 2000 ETF | 3.05% | 126,559 | $26.6M | Add +86.9% |
| AAPL Apple Inc. | 3.03% | 154,177 | $26.4M | Reduce -5.7% |
| MSFT Microsoft Corp. | 2.11% | 43,742 | $18.4M | Reduce -11.5% |
| AMZN Amazon.com Inc. | 1.22% | 58,927 | $10.6M | Reduce -10.1% |
| IVV iShares Core S&P 500 ETF | 1.18% | 19,643 | $10.3M | Reduce -24.9% |
| VGT Vanguard Info Tech ETF | 1.18% | 19,581 | $10.3M | Add +7.0% |
| VOO Vanguard S&P 500 ETF | 1.15% | 20,859 | $10.0M | Reduce -33.5% |
| SHY iShares 1-3 Year Treasury Bo | 1.02% | 109,114 | $8.9M | Reduce -20.4% |
| IJR iShares Core S&P Small-Cap E | 0.87% | 68,811 | $7.6M | Add +16.1% |
| NVDA Nvidia Corp. | 0.86% | 8,283 | $7.5M | Reduce -8.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.86% | 16,806 | $7.5M | Reduce -1.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.84% | 99,045 | $7.4M | Add +10.3% |
| LLY Eli Lilly & Co. | 0.80% | 8,985 | $7.0M | Reduce -1.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.76% | 15,756 | $6.6M | Reduce -10.7% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.74% | 142,160 | $6.5M | Add +28.0% |
| AOR iShares Core 60/40 Balanced | 0.72% | 112,878 | $6.3M | Add +2.3% |
| JPM JPMorgan Chase & Co. | 0.71% | 30,792 | $6.2M | Reduce -17.5% |
| XOM Exxon Mobil Corp. | 0.70% | 52,693 | $6.1M | Add +0.9% |
| CVX Chevron Corp. | 0.67% | 36,814 | $5.8M | Reduce -7.3% |
| ABBV Abbvie Inc. | 0.66% | 31,518 | $5.7M | Reduce -15.8% |
| COST Costco Wholesale Corp. | 0.63% | 7,477 | $5.5M | Reduce -6.6% |
| PEP Pepsico Inc. | 0.59% | 29,446 | $5.2M | Reduce -6.8% |
| IYW iShares Ustechnology ETF | 0.58% | 37,229 | $5.0M | Add +0.1% |
| JNJ Johnson & Johnson | 0.55% | 30,565 | $4.8M | Add +90.7% |
| GOOGL Alphabet Inc. Class A | 0.55% | 31,554 | $4.8M | Reduce -3.0% |
| URI United Rentals Inc. | 0.52% | 6,246 | $4.5M | Reduce -18.1% |
| EMR Emerson Electric Co. | 0.52% | 39,673 | $4.5M | Reduce -13.5% |
| XLC SS Comm Select Sector SPDR | 0.51% | 54,639 | $4.5M | Reduce -0.3% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.49% | 122,021 | $4.3M | Add +26.2% |
| GS Goldman Sachs Group Inc. | 0.48% | 9,917 | $4.1M | Reduce -16.9% |
| USB US Bancorp | 0.42% | 82,656 | $3.7M | Add +2.2% |
| XLY SS Consumer Disc Select Sect | 0.41% | 19,473 | $3.6M | Add +0.5% |
| VHT Vanguard Health Care ETF | 0.41% | 13,224 | $3.6M | Add +0.4% |
| ARKK ARK Innovation ETF | 0.41% | 71,339 | $3.6M | Add +2.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.38% | 20,234 | $3.3M | Add +51.2% |
| IVE iShares S&P 500 Value ETF | 0.38% | 17,581 | $3.3M | Add +63.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.36% | 5,982 | $3.1M | Add +1.4% |
| XLF SS Financial Select Sector | 0.36% | 73,906 | $3.1M | Reduce -0.3% |
| MMM 3M Co. | 0.35% | 28,815 | $3.1M | Add +348.1% |
| IVW iShares S&P 500 Growth ETF | 0.35% | 35,809 | $3.0M | Add +30.9% |
| XLI SS Industrial Select Sector | 0.34% | 23,852 | $3.0M | Add +0.3% |
| NVDL Granitesh 2X LNG Nvda ETF | 0.34% | 71,642 | $3.0M | Add +551.9% |
| IEMG iShares Core MSCI Emerging | 0.32% | 54,453 | $2.8M | Add +8.1% |
| CWB SS SPDR BB Conv Sec ETF | 0.31% | 36,651 | $2.7M | Add +5.2% |
| GOOG Alphabet Inc. Class C | 0.31% | 17,472 | $2.7M | Reduce -3.4% |
| TECL Dire Dai Tec Bull 3X ETF-Usd | 0.30% | 32,851 | $2.6M | Reduce -1.8% |
| VYM Vanguard High DVD Yield ETF | 0.30% | 21,269 | $2.6M | New |
| VZ Verizon Communications Inc. | 0.29% | 59,541 | $2.5M | Add +7.0% |
| BROS Dutch Bros Inc. Class A | 0.28% | 73,957 | $2.4M | Reduce -4.0% |
| QUAL iShares MSCI USA Quality Fac | 0.25% | 13,443 | $2.2M | Reduce -12.9% |
| BANK MONTREAL QUE | 0.25% | 6,605 | $2.2M | Add +6.9% |
| META Meta Platforms Inc. Class A | 0.24% | 4,381 | $2.1M | Reduce -2.3% |
| VDC Vanguard Consumer Staple ETF | 0.23% | 9,990 | $2.0M | Add +1.5% |
| MBB iShares MBS ETF | 0.23% | 21,553 | $2.0M | Reduce -7.7% |
| SCHD Schwab US DVD Equity ETF | 0.22% | 24,089 | $1.9M | Add +128.5% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.22% | 42,436 | $1.9M | New |
| PFE Pfizer Inc. | 0.21% | 67,248 | $1.9M | Reduce -2.8% |
| AMZU Dire DLY Amzn Bul 2X ETF-Usd | 0.21% | 53,736 | $1.8M | Add +1.7% |
| CRM Salesforce Inc. | 0.20% | 5,860 | $1.8M | Reduce -0.8% |
| MSFU Direxion Daily MSFT Bull 2X | 0.20% | 38,477 | $1.8M | Add +1.3% |
| AOM iShares Core 40/60 Moderate | 0.20% | 40,027 | $1.7M | Add +49.7% |
| IAU iShares Gold Trust | 0.18% | 38,068 | $1.6M | Reduce -5.0% |
| TSLA Tesla Inc. | 0.18% | 9,016 | $1.6M | Reduce -11.8% |
| GLD SPDR Gold Shares | 0.18% | 7,676 | $1.6M | Add +2.6% |
| CAT Caterpillar Inc. | 0.18% | 4,302 | $1.6M | Reduce -0.2% |
| BSV Vanguard Short-Term Bond ETF | 0.18% | 20,244 | $1.6M | Reduce -64.2% |
| XLE SS Energy Select Sector | 0.17% | 15,793 | $1.5M | Add +2.5% |
| PG The Procter & Gamble Co. | 0.17% | 8,948 | $1.5M | Reduce -6.1% |
| WFC Wells Fargo & Co. | 0.16% | 24,585 | $1.4M | Reduce -4.4% |
| MOAT Vaneck Morningstar Wide Moat | 0.16% | 15,352 | $1.4M | Add +226.8% |
| V Visa Inc. Class A | 0.16% | 4,897 | $1.4M | Reduce -23.0% |
| EFV iShares MSCI Eafe Value ETF | 0.15% | 24,684 | $1.3M | Reduce -35.5% |
| NKE Nike Inc. Class B | 0.15% | 13,986 | $1.3M | Reduce -40.7% |
| AAPU Direxion Daily Aapl Bull 2X | 0.15% | 56,789 | $1.3M | Add +7.4% |
| EFG iShares MSCI Eafe Growth ETF | 0.15% | 12,249 | $1.3M | Reduce -8.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.14% | 6,447 | $1.2M | Add +13.5% |
| BA The Boeing Co. | 0.14% | 6,312 | $1.2M | Reduce -33.4% |
| KEY Keycorp | 0.14% | 75,336 | $1.2M | Reduce -6.5% |
| FTNT Fortinet Inc. | 0.13% | 17,200 | $1.2M | Reduce -2.5% |
| AOA iShares Core 80/20 Aggressiv | 0.13% | 15,256 | $1.1M | Reduce -0.3% |
| UNH Unitedhealth Group Inc. | 0.13% | 2,224 | $1.1M | Add +6.4% |
| PM Philip Morris International | 0.12% | 11,635 | $1.1M | Reduce -6.2% |
| PANW Palo Alto Networks Inc. | 0.12% | 3,729 | $1.1M | Add +6.6% |
| ERX Direxion Daily Enrgy BL2X-Ui | 0.12% | 14,561 | $1.0M | Reduce -1.6% |
| FBL Granitesh 2XLNG Meta ETF-Usd | 0.12% | 38,397 | $1.0M | Add +518.6% |
| AMAT Applied Materials Inc. | 0.11% | 4,850 | $1.0M | Add +0.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.11% | 17,193 | $999K | Reduce -1.1% |
| CLOI Vaneck Clo ETF | 0.11% | 18,457 | $975K | Add +311.4% |
| RTX RTX Corp. | 0.11% | 9,952 | $971K | Add +1.2% |
| BIV Vanguard Intermediate-Term B | 0.10% | 12,015 | $906K | Reduce -62.1% |
| SBUX Starbucks Corp. | 0.10% | 9,887 | $904K | Reduce -7.9% |
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -5.7% | 3.03% | −0.95 |
| VOO Vanguard S&P 500 ETF | Reduce -33.5% | 1.15% | −0.58 |
| AGZ iShares Agency Bond ETF | Reduce -3.0% | 4.08% | −0.58 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -20.4% | 1.02% | −0.40 |
| IVV iShares Core S&P 500 ETF | Reduce -24.9% | 1.18% | −0.40 |
| BSV Vanguard Short-Term Bond ETF | Reduce -64.2% | 0.18% | −0.37 |
| IYR iShares US Real Estate ETF | Reduce -86.6% | 0.04% | −0.30 |
| MSFT Microsoft Corp. | Reduce -11.5% | 2.11% | −0.24 |
| BIV Vanguard Intermediate-Term B | Reduce -62.1% | 0.10% | −0.20 |
| TFLO iShares Treasury Floating Ra | Sold out | 0.00% | −0.19 |
| NKE Nike Inc. Class B | Reduce -40.7% | 0.15% | −0.17 |
| BA The Boeing Co. | Reduce -33.4% | 0.14% | −0.17 |
| JNK SS SPDR BB High Yield Bond | Reduce -62.9% | 0.08% | −0.16 |
| TSLA Tesla Inc. | Reduce -11.8% | 0.18% | −0.14 |
| TLT iShares 20+ Year Treasury BD | Reduce -64.1% | 0.05% | −0.11 |
| GS Goldman Sachs Group Inc. | Reduce -16.9% | 0.48% | −0.11 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -45.3% | 0.10% | −0.11 |
| EFV iShares MSCI Eafe Value ETF | Reduce -35.5% | 0.15% | −0.10 |
| JPM JPMorgan Chase & Co. | Reduce -17.5% | 0.71% | −0.10 |
| DVY iShares Select Dividend ETF | Sold out | 0.00% | −0.09 |
| PEP Pepsico Inc. | Reduce -6.8% | 0.59% | −0.09 |
| CVX Chevron Corp. | Reduce -7.3% | 0.67% | −0.08 |
| ONEQ Fidelity Nasdaq Comp Indx | Sold out | 0.00% | −0.08 |
| ABBV Abbvie Inc. | Reduce -15.8% | 0.66% | −0.08 |
| AGG iShares Core U.S. Aggregate | Reduce -33.8% | 0.10% | −0.07 |
| V Visa Inc. Class A | Reduce -23.0% | 0.16% | −0.05 |
| SHM SS SPDR N Ice St Muni ETF | Reduce -31.8% | 0.08% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -25.3% | 0.10% | −0.05 |
| MBB iShares MBS ETF | Reduce -7.7% | 0.23% | −0.05 |
| EMR Emerson Electric Co. | Reduce -13.5% | 0.52% | −0.05 |
| INTC Intel Corp. | Reduce -33.6% | 0.05% | −0.04 |
| BUD Anheuser-Busch Inbev-SPN ADR | Sold out | 0.00% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -10.1% | 1.22% | −0.04 |
| ESGU iShares ESG Aware MSCI USA | Reduce -28.1% | 0.10% | −0.04 |
| COST Costco Wholesale Corp. | Reduce -6.6% | 0.63% | −0.04 |
| IGSB iShares 1-5Y Inv Grade Corp. | Sold out | 0.00% | −0.04 |
| PFE Pfizer Inc. | Reduce -2.8% | 0.21% | −0.04 |
| URI United Rentals Inc. | Reduce -18.1% | 0.52% | −0.04 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -10.7% | 0.76% | −0.04 |
| QUAL iShares MSCI USA Quality Fac | Reduce -12.9% | 0.25% | −0.03 |
| GD General Dynamics Corp. | Sold out | 0.00% | −0.03 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −0.03 |
| AWK American Water Works Co. Inc. | Sold out | 0.00% | −0.03 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.9% | 0.86% | −0.03 |
| NEE Nextera Energy Inc. | Sold out | 0.00% | −0.03 |
| DTD Wisdomtree US Total Dividend | Sold out | 0.00% | −0.03 |
| ITW Illinois Tool Works | Sold out | 0.00% | −0.03 |
| COLB Columbia Banking System Inc. | Reduce -0.7% | 0.06% | −0.03 |
| VNQ Vanguard Real Estate ETF | Reduce -38.3% | 0.04% | −0.03 |
| LYB Lyondellbasell Indu Class A | Sold out | 0.00% | −0.03 |
Portfolio Buys Q4 2023 → Q1 2024
| IWM iShares Russell 2000 ETF | Add +86.9% | 3.05% | +1.33 |
| IXUS iShares Core Intl Stock ETF | Add +13.4% | 10.58% | +0.73 |
| RSP Invesco S&P 500 Equal Weight | Add +13.6% | 6.66% | +0.63 |
| IJH iShares Core S&P Midcap ETF | Add +25.2% | 3.08% | +0.60 |
| FDL First Trust Morn DVD Lead Inc. | Add +14.6% | 4.89% | +0.50 |
| PFF iShares Preferred & Income S | Add +15.0% | 5.10% | +0.36 |
| VYM Vanguard High DVD Yield ETF | New | 0.30% | +0.30 |
| MMM 3M Co. | Add +348.1% | 0.35% | +0.26 |
| JNJ Johnson & Johnson | Add +90.7% | 0.55% | +0.24 |
| ITOT iShares Core S&P Total U.S. | Add +4.8% | 5.84% | +0.23 |
| NVDL Granitesh 2X LNG Nvda ETF | Add +551.9% | 0.34% | +0.22 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 0.22% | +0.22 |
| IWD iShares Russell 1000 Value E | Add +6.0% | 3.60% | +0.14 |
| IVE iShares S&P 500 Value ETF | Add +63.4% | 0.38% | +0.14 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +51.2% | 0.38% | +0.12 |
| SCHD Schwab US DVD Equity ETF | Add +128.5% | 0.22% | +0.12 |
| MOAT Vaneck Morningstar Wide Moat | Add +226.8% | 0.16% | +0.11 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +28.0% | 0.74% | +0.10 |
| HEFA Isha Curr Hedged MSCI Eafe | Add +26.2% | 0.49% | +0.09 |
| IVW iShares S&P 500 Growth ETF | Add +30.9% | 0.35% | +0.09 |
| XMMO Invesco S&P Midcap Momentum | New | 0.09% | +0.09 |
| CLOI Vaneck Clo ETF | Add +311.4% | 0.11% | +0.08 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.08% | +0.08 |
| BANK MONTREAL QUE | Add +6.9% | 0.25% | +0.07 |
| IJR iShares Core S&P Small-Cap E | Add +16.1% | 0.87% | +0.06 |
| VGT Vanguard Info Tech ETF | Add +7.0% | 1.18% | +0.06 |
| AOM iShares Core 40/60 Moderate | Add +49.7% | 0.20% | +0.06 |
| FBL Granitesh 2XLNG Meta ETF-Usd | Add +518.6% | 0.12% | +0.05 |
| SMOT Vaneck Morningstar Smid Moat | New | 0.05% | +0.05 |
| IEFA iShares Core MSCI Eafe ETF | Add +10.3% | 0.84% | +0.04 |
| XOM Exxon Mobil Corp. | Add +0.9% | 0.70% | +0.04 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +159.6% | 0.06% | +0.04 |
| KO The Coca-Cola Co. | Add +106.4% | 0.08% | +0.04 |
| SCHX Schwab US Large-Cap ETF | New | 0.03% | +0.03 |
| AMZU Dire DLY Amzn Bul 2X ETF-Usd | Add +1.7% | 0.21% | +0.03 |
| ALK Alaska Air Group Inc. | Add +48.4% | 0.08% | +0.03 |
| GSK GSK PLC-Spon ADR | New | 0.03% | +0.03 |
| PGR Progressive Corp. | New | 0.03% | +0.03 |
| SYK Stryker Corp. | Add +73.5% | 0.06% | +0.03 |
| AMD Advanced Micro Devices | New | 0.03% | +0.03 |
| UBER Uber Technologies Inc. | New | 0.03% | +0.03 |
| EW Edwards Lifesciences Corp. | New | 0.02% | +0.02 |
| MPC Marathon Petroleum Corp. | New | 0.02% | +0.02 |
| WM Waste Management Inc. | New | 0.02% | +0.02 |
| APP AppLovin Corp. Class A | New | 0.02% | +0.02 |
| IBM Intl Business Machines Corp. | Add +13.5% | 0.14% | +0.02 |
| VZ Verizon Communications Inc. | Add +7.0% | 0.29% | +0.02 |
| DIS The Walt Disney Co. | Add +8.0% | 0.07% | +0.02 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +9.9% | 0.08% | +0.02 |
| AMAT Applied Materials Inc. | Add +0.8% | 0.11% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 283 | $1.2B | IXUS, EMXC, SOXX, IEUR, EWJ |
| Q1 2026 | 266 | $1.0B | IXUS, EMXC, IBTJ, IBIE, RSP |
| Q4 2025 | 266 | $998.1M | IXUS, IBTH, EMXC, IBTJ, IBIE |
| Q3 2025 | 263 | $980.2M | IXUS, IBTH, IBIE, IBTJ, IBTL |
| Q2 2025 | 244 | $890.0M | IXUS, IBTH, IBIE, IBTJ, IBIG |
| Q1 2025 | 232 | $823.2M | RSP, FLOT, AGZ, IXUS, FDL |
| Q4 2024 | 224 | $823.8M | IXUS, AGZ, RSP, FLOT, FDL |
| Q3 2024 | 215 | $838.2M | IXUS, AGZ, RSP, FLOT, FDL |
| Q2 2024 | 278 | $883.2M | IXUS, FLOT, RSP, ITOT, FDL |
| Q1 2024 | 284 | $871.8M | IXUS, RSP, ITOT, PFF, FDL |