TRUE Private Wealth Advisors
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), TRUE Private Wealth Advisors reported 215 stock positions worth $838.2 million. Its top holding was iShares Core Intl Stock ETF (IXUS) at 11.0% of the portfolio, followed by iShares Agency Bond ETF (AGZ, 9.9%) and Invesco S&P 500 Equal Weight (RSP, 6.8%). Compared with Q2 2024, it opened 10 new positions, sold out of 74, added to 48 and reduced 140. The biggest buy was iShares Agency Bond ETF (AGZ, shares +113%) and the biggest sale iShares Preferred & Income S (PFF, shares −84%).
- Most Recent 13F
- Q2 2026
- Location
- Salem, OR
- CIK
- 0001667074
- Portfolio Value
- $838.2M (Q3 2024)
- SEC Filing
- 0001172661-24-005302 ↗ filed Nov 14, 2024
Holdings Value
Holdings 215 stocks · $838.2M
| IXUS iShares Core Intl Stock ETF | 11.05% | 1,275,136 | $92.6M | Reduce -8.7% |
| AGZ iShares Agency Bond ETF | 9.90% | 751,689 | $83.0M | Add +113.3% |
| RSP Invesco S&P 500 Equal Weight | 6.77% | 316,592 | $56.7M | Reduce -4.7% |
| FLOT iShares Floating Rate Bond E | 5.16% | 846,570 | $43.2M | Reduce -25.8% |
| FDL First Trust Morn DVD Lead Inc. | 4.88% | 974,990 | $40.9M | Reduce -6.4% |
| ITOT iShares Core S&P Total U.S. | 4.56% | 304,367 | $38.2M | Reduce -18.2% |
| IWD iShares Russell 1000 Value E | 3.72% | 164,069 | $31.1M | Reduce -3.9% |
| IWM iShares Russell 2000 ETF | 3.58% | 136,023 | $30.0M | Add +3.5% |
| IJH iShares Core S&P Midcap ETF | 3.42% | 460,362 | $28.7M | Add +4.2% |
| AAPL Apple Inc. | 3.29% | 118,197 | $27.5M | Reduce -20.9% |
| SMIZ Zacks Small/Mid Cap ETF | 2.30% | 582,681 | $19.3M | Add +34.3% |
| MSFT Microsoft Corp. | 1.82% | 35,445 | $15.3M | Reduce -18.6% |
| AMZN Amazon.com Inc. | 1.11% | 49,759 | $9.3M | Reduce -12.8% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.03% | 141,921 | $8.7M | Add +1350.8% |
| CLOI Vaneck Clo ETF | 1.00% | 157,868 | $8.4M | Add +229.4% |
| SCHD Schwab US DVD Equity ETF | 0.98% | 96,901 | $8.2M | Add +160.7% |
| VGT Vanguard Info Tech ETF | 0.97% | 13,909 | $8.2M | Reduce -39.6% |
| IVV iShares Core S&P 500 ETF | 0.92% | 13,416 | $7.7M | Reduce -22.6% |
| NVDA Nvidia Corp. | 0.92% | 63,680 | $7.7M | Reduce -17.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.92% | 15,800 | $7.7M | Reduce -2.8% |
| VOO Vanguard S&P 500 ETF | 0.88% | 14,036 | $7.4M | Reduce -30.1% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.84% | 149,682 | $7.1M | Add +9.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.80% | 14,641 | $6.7M | Reduce -4.5% |
| AOR iShares Core 60/40 Balanced | 0.80% | 112,684 | $6.7M | Add +1.3% |
| LLY Eli Lilly & Co. | 0.72% | 6,834 | $6.1M | Reduce -18.2% |
| JPM JPMorgan Chase & Co. | 0.72% | 28,616 | $6.0M | Reduce -3.9% |
| ABBV Abbvie Inc. | 0.69% | 29,220 | $5.8M | Reduce -1.1% |
| CVX Chevron Corp. | 0.61% | 34,806 | $5.1M | Reduce -3.5% |
| JNJ Johnson & Johnson | 0.60% | 31,272 | $5.1M | Reduce -3.5% |
| MOAT Vaneck Morningstar Wide Moat | 0.60% | 52,162 | $5.1M | Add +159.7% |
| XOM Exxon Mobil Corp. | 0.58% | 41,653 | $4.9M | Reduce -8.1% |
| COST Costco Wholesale Corp. | 0.57% | 5,406 | $4.8M | Reduce -29.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.57% | 61,331 | $4.8M | Reduce -16.0% |
| PFF iShares Preferred & Income S | 0.56% | 141,310 | $4.7M | Reduce -84.1% |
| GS Goldman Sachs Group Inc. | 0.56% | 9,473 | $4.7M | Add +0.8% |
| IVW iShares S&P 500 Growth ETF | 0.56% | 48,790 | $4.7M | Add +8.0% |
| URI United Rentals Inc. | 0.55% | 5,653 | $4.6M | Reduce -6.8% |
| PEP Pepsico Inc. | 0.52% | 25,791 | $4.4M | Reduce -10.1% |
| IYW iShares Ustechnology ETF | 0.52% | 28,529 | $4.3M | Reduce -18.6% |
| NVDL Granitesh 2X LNG Nvda ETF | 0.52% | 74,188 | $4.3M | Add +3.5% |
| EMR Emerson Electric Co. | 0.49% | 37,679 | $4.1M | Add +1.5% |
| MMM 3M Co. | 0.48% | 29,730 | $4.1M | Reduce -4.1% |
| SHY iShares 1-3 Year Treasury Bo | 0.44% | 44,723 | $3.7M | Reduce -49.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.44% | 21,067 | $3.7M | Reduce -2.2% |
| GLD SPDR Gold Shares | 0.42% | 14,578 | $3.5M | Add +71.7% |
| IVE iShares S&P 500 Value ETF | 0.42% | 17,870 | $3.5M | Reduce -0.2% |
| USB US Bancorp | 0.42% | 76,836 | $3.5M | Reduce -4.7% |
| ARKK ARK Innovation ETF | 0.38% | 66,250 | $3.1M | Reduce -2.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.37% | 5,441 | $3.1M | Reduce -3.0% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.35% | 81,926 | $2.9M | Reduce -36.7% |
| IJR iShares Core S&P Small-Cap E | 0.34% | 24,509 | $2.9M | Reduce -60.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.33% | 34,059 | $2.8M | Reduce -24.4% |
| IEMG iShares Core MSCI Emerging | 0.31% | 45,654 | $2.6M | Reduce -2.1% |
| VYM Vanguard High DVD Yield ETF | 0.30% | 19,740 | $2.5M | Reduce -2.1% |
| SMOT Vaneck Morningstar Smid Moat | 0.29% | 70,533 | $2.5M | Add +414.7% |
| VZ Verizon Communications Inc. | 0.29% | 54,482 | $2.4M | Reduce -10.7% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.29% | 12,133 | $2.4M | Add +174.9% |
| BROS Dutch Bros Inc. Class A | 0.27% | 70,397 | $2.3M | Reduce -3.6% |
| QUAL iShares MSCI USA Quality Fac | 0.27% | 12,546 | $2.2M | Reduce -1.9% |
| STZ Constellation Brands Inc. Class A | 0.25% | 8,182 | $2.1M | New |
| GOOGL Alphabet Inc. Class A | 0.25% | 12,709 | $2.1M | Reduce -58.6% |
| AAPU Direxion Daily Aapl Bull 2X | 0.25% | 54,926 | $2.1M | Reduce -2.1% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.24% | 40,994 | $2.0M | Reduce -1.7% |
| GOOG Alphabet Inc. Class C | 0.23% | 11,550 | $1.9M | Reduce -28.1% |
| AOM iShares Core 40/60 Moderate | 0.23% | 42,495 | $1.9M | Add +2.1% |
| MBB iShares MBS ETF | 0.22% | 19,448 | $1.9M | Reduce -4.4% |
| EFV iShares MSCI Eafe Value ETF | 0.22% | 31,664 | $1.8M | Add +114.4% |
| IAU iShares Gold Trust | 0.22% | 36,643 | $1.8M | Reduce -3.7% |
| META Meta Platforms Inc. Class A | 0.22% | 3,175 | $1.8M | Reduce -26.4% |
| PFE Pfizer Inc. | 0.21% | 61,558 | $1.8M | Reduce -18.8% |
| AMZU Dire DLY Amzn Bul 2X ETF-Usd | 0.21% | 53,836 | $1.7M | Add +1.2% |
| EFG iShares MSCI Eafe Growth ETF | 0.20% | 15,885 | $1.7M | Reduce -9.2% |
| TSLA Tesla Inc. | 0.20% | 6,440 | $1.7M | Reduce -17.4% |
| MSFU Direxion Daily MSFT Bull 2X | 0.20% | 37,462 | $1.7M | Reduce -2.8% |
| CRM Salesforce Inc. | 0.19% | 5,864 | $1.6M | Reduce -0.5% |
| TECL Dire Dai Tec Bull 3X ETF-Usd | 0.18% | 17,504 | $1.5M | Reduce -46.5% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.17% | 6,333 | $1.4M | Reduce -3.0% |
| BANK MONTREAL QUE | 0.17% | 3,393 | $1.4M | Reduce -48.7% |
| FBL Granitesh 2XLNG Meta ETF-Usd | 0.16% | 42,266 | $1.4M | Add +7.1% |
| SOXX iShares Semiconductor ETF | 0.16% | 5,857 | $1.4M | Add +6.7% |
| FTNT Fortinet Inc. | 0.16% | 17,318 | $1.3M | Reduce -0.1% |
| AOA iShares Core 80/20 Aggressiv | 0.15% | 16,176 | $1.3M | Add +3.1% |
| PANW Palo Alto Networks Inc. | 0.15% | 3,721 | $1.3M | Add +0.1% |
| WFC Wells Fargo & Co. | 0.15% | 22,248 | $1.3M | Reduce -7.2% |
| MU Micron Technology Inc. | 0.14% | 11,697 | $1.2M | Add +180.0% |
| GBTC Grayscale Bitcoin Trust ETF | 0.14% | 23,859 | $1.2M | Reduce -4.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.14% | 19,928 | $1.2M | Add +13.2% |
| KEY Keycorp | 0.14% | 67,989 | $1.1M | Reduce -2.3% |
| V Visa Inc. Class A | 0.13% | 4,072 | $1.1M | Reduce -17.4% |
| NKE Nike Inc. Class B | 0.13% | 12,667 | $1.1M | Reduce -11.9% |
| CSCO Cisco Systems Inc. | 0.13% | 20,516 | $1.1M | Add +4.2% |
| CAT Caterpillar Inc. | 0.13% | 2,724 | $1.1M | Reduce -36.9% |
| RTX RTX Corp. | 0.13% | 8,694 | $1.1M | Reduce -0.3% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.13% | 19,668 | $1.1M | Add +43.9% |
| BA The Boeing Co. | 0.11% | 6,309 | $959K | Reduce -3.5% |
| IJT iShares S&P Small-Cap 600 GR | 0.11% | 6,672 | $931K | New |
| MS Morgan Stanley | 0.10% | 8,267 | $862K | Reduce -3.8% |
| ERX Direxion Daily Enrgy BL2X-Ui | 0.10% | 14,502 | $860K | Reduce -2.4% |
| BX Blackstone Inc. | 0.10% | 5,296 | $811K | No change |
| ALK Alaska Air Group Inc. | 0.09% | 17,222 | $779K | Add +6.7% |
Portfolio Sells Q2 2024 → Q3 2024
| PFF iShares Preferred & Income S | Reduce -84.1% | 0.56% | −2.61 |
| FLOT iShares Floating Rate Bond E | Reduce -25.8% | 5.16% | −1.44 |
| VGT Vanguard Info Tech ETF | Reduce -39.6% | 0.97% | −0.53 |
| XLC SS Comm Select Sector SPDR | Sold out | 0.00% | −0.52 |
| ITOT iShares Core S&P Total U.S. | Reduce -18.2% | 4.56% | −0.44 |
| XLY SS Consumer Disc Select Sect | Sold out | 0.00% | −0.42 |
| VHT Vanguard Health Care ETF | Sold out | 0.00% | −0.41 |
| IJR iShares Core S&P Small-Cap E | Reduce -60.1% | 0.34% | −0.40 |
| MSFT Microsoft Corp. | Reduce -18.6% | 1.82% | −0.38 |
| GOOGL Alphabet Inc. Class A | Reduce -58.6% | 0.25% | −0.38 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -49.8% | 0.44% | −0.38 |
| XLF SS Financial Select Sector | Sold out | 0.00% | −0.33 |
| XLI SS Industrial Select Sector | Sold out | 0.00% | −0.32 |
| AAPL Apple Inc. | Reduce -20.9% | 3.29% | −0.28 |
| VOO Vanguard S&P 500 ETF | Reduce -30.1% | 0.88% | −0.25 |
| VDC Vanguard Consumer Staple ETF | Sold out | 0.00% | −0.24 |
| TECL Dire Dai Tec Bull 3X ETF-Usd | Reduce -46.5% | 0.18% | −0.18 |
| HEFA Isha Curr Hedged MSCI Eafe | Reduce -36.7% | 0.35% | −0.17 |
| COST Costco Wholesale Corp. | Reduce -29.9% | 0.57% | −0.17 |
| XLE SS Energy Select Sector | Sold out | 0.00% | −0.17 |
| BANK MONTREAL QUE | Reduce -48.7% | 0.17% | −0.17 |
| NVDA Nvidia Corp. | Reduce -17.2% | 0.92% | −0.15 |
| IVV iShares Core S&P 500 ETF | Reduce -22.6% | 0.92% | −0.15 |
| AMZN Amazon.com Inc. | Reduce -12.8% | 1.11% | −0.14 |
| XMMO Invesco S&P Midcap Momentum | Reduce -86.5% | 0.02% | −0.14 |
| LLY Eli Lilly & Co. | Reduce -18.2% | 0.72% | −0.13 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.13 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.13 |
| GOOG Alphabet Inc. Class C | Reduce -28.1% | 0.23% | −0.10 |
| ESGU iShares ESG Aware MSCI USA | Sold out | 0.00% | −0.10 |
| INTU Intuit Inc. | Sold out | 0.00% | −0.10 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.09 |
| AVGO Broadcom Inc. | Sold out | 0.00% | −0.09 |
| TMO Thermo Fisher Scientific Inc. | Reduce -78.8% | 0.03% | −0.08 |
| PG The Procter & Gamble Co. | Reduce -52.1% | 0.09% | −0.08 |
| IYW iShares Ustechnology ETF | Reduce -18.6% | 0.52% | −0.08 |
| BROS Dutch Bros Inc. Class A | Reduce -3.6% | 0.27% | −0.07 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -58.3% | 0.03% | −0.07 |
| ORCL Oracle Corp. | Reduce -70.3% | 0.04% | −0.07 |
| ADP Automatic Data Processing | Sold out | 0.00% | −0.07 |
| AMGN Amgen Inc. | Reduce -69.7% | 0.03% | −0.07 |
| FICO Fair Isaac Corp. | Sold out | 0.00% | −0.07 |
| WMT Walmart Inc. | Reduce -68.9% | 0.04% | −0.07 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.06 |
| AZO AutoZone Inc. | Sold out | 0.00% | −0.06 |
| VIG Vanguard Dividend Apprec ETF | Sold out | 0.00% | −0.06 |
| QCOM Qualcomm Inc. | Sold out | 0.00% | −0.06 |
| ICE Intercontinental Exchange Inc. | Sold out | 0.00% | −0.06 |
| LUV Southwest Airlines Co. | Sold out | 0.00% | −0.06 |
| COR Cencora Inc. | Sold out | 0.00% | −0.06 |
Portfolio Buys Q2 2024 → Q3 2024
| AGZ iShares Agency Bond ETF | Add +113.3% | 9.90% | +5.61 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +1350.8% | 1.03% | +0.97 |
| SMIZ Zacks Small/Mid Cap ETF | Add +34.3% | 2.30% | +0.80 |
| CLOI Vaneck Clo ETF | Add +229.4% | 1.00% | +0.71 |
| SCHD Schwab US DVD Equity ETF | Add +160.7% | 0.98% | +0.65 |
| IWM iShares Russell 2000 ETF | Add +3.5% | 3.58% | +0.57 |
| IJH iShares Core S&P Midcap ETF | Add +4.2% | 3.42% | +0.49 |
| MOAT Vaneck Morningstar Wide Moat | Add +159.7% | 0.60% | +0.41 |
| STZ Constellation Brands Inc. Class A | New | 0.25% | +0.25 |
| SMOT Vaneck Morningstar Smid Moat | Add +414.7% | 0.29% | +0.25 |
| GLD SPDR Gold Shares | Add +71.7% | 0.42% | +0.22 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +174.9% | 0.29% | +0.20 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +9.8% | 0.84% | +0.14 |
| EFV iShares MSCI Eafe Value ETF | Add +114.4% | 0.22% | +0.13 |
| IJT iShares S&P Small-Cap 600 GR | New | 0.11% | +0.11 |
| AOR iShares Core 60/40 Balanced | Add +1.3% | 0.80% | +0.09 |
| IVW iShares S&P 500 Growth ETF | Add +8.0% | 0.56% | +0.08 |
| MU Micron Technology Inc. | Add +180.0% | 0.14% | +0.08 |
| GS Goldman Sachs Group Inc. | Add +0.8% | 0.56% | +0.08 |
| FBL Granitesh 2XLNG Meta ETF-Usd | Add +7.1% | 0.16% | +0.05 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +43.9% | 0.13% | +0.04 |
| IEI iShares 3-7 Year Treasury Bo | New | 0.04% | +0.04 |
| VOOG Vanguard S&P 500 Growth ETF | New | 0.04% | +0.04 |
| TSLL Dirx DLY Tsla Bul 2X ETF-Aui | Add +5.0% | 0.08% | +0.03 |
| QQQM Invesco Nasdaq 100 ETF | New | 0.03% | +0.03 |
| COWZ Pacer US Cash Cows 100 ETF | Add +13.2% | 0.14% | +0.03 |
| EMR Emerson Electric Co. | Add +1.5% | 0.49% | +0.03 |
| DFEN Direx DLY Aeros & DF BL3X-Ui | New | 0.03% | +0.03 |
| AOM iShares Core 40/60 Moderate | Add +2.1% | 0.23% | +0.03 |
| IYJ iShares U.S. Industrials ETF | New | 0.03% | +0.03 |
| CSCO Cisco Systems Inc. | Add +4.2% | 0.13% | +0.02 |
| ETHE Grayscale Ethereum Staking E | New | 0.02% | +0.02 |
| LPX Louisiana-Pacific Corp. | Add +0.0% | 0.08% | +0.02 |
| AOA iShares Core 80/20 Aggressiv | Add +3.1% | 0.15% | +0.02 |
| ALK Alaska Air Group Inc. | Add +6.7% | 0.09% | +0.02 |
| BABA Alibaba Group Holding-SP ADR | Add +3.7% | 0.04% | +0.01 |
| SMR Nuscale Power Corp. | New | 0.01% | +0.01 |
| BITB Bitwise Bitcoin ETF | Add +9.2% | 0.07% | +0.01 |
| DNP DNP Select Income Fund Inc. | New | 0.01% | +0.01 |
| PSA Public Storage | Add +0.1% | 0.04% | +0.01 |
| WY Weyerhaeuser Co. | Add +0.3% | 0.05% | +0.01 |
| GCOW Pacer Global Cash Cows Divid | Add +1.3% | 0.07% | +0.01 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +1.3% | 0.08% | +0.01 |
| PANW Palo Alto Networks Inc. | Add +0.1% | 0.15% | +0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +3.7% | 0.08% | +0.01 |
| DGRO iShares Core Dividend Growth | Add +6.9% | 0.05% | +0.01 |
| FPE FT-Preferred Secur & Inc. ETF | Add +10.6% | 0.05% | +0.01 |
| VTWV Vanguard Russell 2000 Value | Add +11.7% | 0.04% | +0.01 |
| SOXX iShares Semiconductor ETF | Add +6.7% | 0.16% | +0.01 |
| IUSV iShares Core S&P U.S. Value | Add +0.2% | 0.05% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 283 | $1.2B | IXUS, EMXC, SOXX, IEUR, EWJ |
| Q1 2026 | 266 | $1.0B | IXUS, EMXC, IBTJ, IBIE, RSP |
| Q4 2025 | 266 | $998.1M | IXUS, IBTH, EMXC, IBTJ, IBIE |
| Q3 2025 | 263 | $980.2M | IXUS, IBTH, IBIE, IBTJ, IBTL |
| Q2 2025 | 244 | $890.0M | IXUS, IBTH, IBIE, IBTJ, IBIG |
| Q1 2025 | 232 | $823.2M | RSP, FLOT, AGZ, IXUS, FDL |
| Q4 2024 | 224 | $823.8M | IXUS, AGZ, RSP, FLOT, FDL |
| Q3 2024 | 215 | $838.2M | IXUS, AGZ, RSP, FLOT, FDL |
| Q2 2024 | 278 | $883.2M | IXUS, FLOT, RSP, ITOT, FDL |
| Q1 2024 | 284 | $871.8M | IXUS, RSP, ITOT, PFF, FDL |