TRUE Private Wealth Advisors
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 13, 2025), TRUE Private Wealth Advisors reported 224 stock positions worth $823.8 million. Its top holding was iShares Core Intl Stock ETF (IXUS) at 9.9% of the portfolio, followed by iShares Agency Bond ETF (AGZ, 9.8%) and Invesco S&P 500 Equal Weight (RSP, 6.7%). Compared with Q3 2024, it opened 27 new positions, sold out of 18, added to 73 and reduced 101. The biggest buy was a new position in Zacks Earnings Consistent Po (ZECP) and the biggest sale iShares Core Intl Stock ETF (IXUS, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- Salem, OR
- CIK
- 0001667074
- Portfolio Value
- $823.8M (Q4 2024)
- SEC Filing
- 0001172661-25-000732 ↗ filed Feb 13, 2025
Holdings Value
Holdings 224 stocks · $823.8M
| IXUS iShares Core Intl Stock ETF | 9.85% | 1,227,232 | $81.2M | Reduce -3.8% |
| AGZ iShares Agency Bond ETF | 9.75% | 744,353 | $80.4M | Reduce -1.0% |
| RSP Invesco S&P 500 Equal Weight | 6.73% | 316,446 | $55.5M | Reduce -0.1% |
| FLOT iShares Floating Rate Bond E | 5.06% | 819,028 | $41.7M | Reduce -3.3% |
| FDL First Trust Morn DVD Lead Inc. | 4.68% | 956,968 | $38.5M | Reduce -1.9% |
| ITOT iShares Core S&P Total U.S. | 4.63% | 296,688 | $38.2M | Reduce -2.5% |
| IWD iShares Russell 1000 Value E | 3.62% | 161,187 | $29.8M | Reduce -1.8% |
| IWM iShares Russell 2000 ETF | 3.62% | 134,978 | $29.8M | Reduce -0.8% |
| AAPL Apple Inc. | 3.54% | 116,384 | $29.1M | Reduce -1.5% |
| IJH iShares Core S&P Midcap ETF | 3.44% | 454,506 | $28.3M | Reduce -1.3% |
| SMIZ Zacks Small/Mid Cap ETF | 2.62% | 650,873 | $21.6M | Add +11.7% |
| MSFT Microsoft Corp. | 1.78% | 34,724 | $14.6M | Reduce -2.0% |
| CLOI Vaneck Clo ETF | 1.32% | 206,685 | $10.9M | Add +30.9% |
| AMZN Amazon.com Inc. | 1.31% | 49,031 | $10.8M | Reduce -1.5% |
| VGT Vanguard Info Tech ETF | 1.18% | 15,568 | $9.7M | Add +11.9% |
| SCHD Schwab US DVD Equity ETF | 1.09% | 327,184 | $8.9M | Add +12.6% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.01% | 150,084 | $8.3M | Add +5.8% |
| VOO Vanguard S&P 500 ETF | 0.90% | 13,795 | $7.4M | Reduce -1.7% |
| NVDA Nvidia Corp. | 0.90% | 55,098 | $7.4M | Reduce -13.5% |
| JPM JPMorgan Chase & Co. | 0.82% | 28,300 | $6.8M | Reduce -1.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.80% | 14,511 | $6.6M | Reduce -0.9% |
| AOR iShares Core 60/40 Balanced | 0.80% | 114,451 | $6.6M | Add +1.6% |
| ZECP Zacks Earnings Consistent Po | 0.67% | 181,267 | $5.5M | New |
| MOAT Vaneck Morningstar Wide Moat | 0.65% | 58,047 | $5.4M | Add +11.3% |
| GS Goldman Sachs Group Inc. | 0.65% | 9,315 | $5.3M | Reduce -1.7% |
| LLY Eli Lilly & Co. | 0.64% | 6,843 | $5.3M | Add +0.1% |
| ABBV Abbvie Inc. | 0.62% | 28,850 | $5.1M | Reduce -1.3% |
| NVDL Granitesh 2X LNG Nvda ETF | 0.61% | 75,170 | $5.0M | Add +1.3% |
| COST Costco Wholesale Corp. | 0.60% | 5,376 | $4.9M | Reduce -0.6% |
| CVX Chevron Corp. | 0.59% | 33,697 | $4.9M | Reduce -3.2% |
| IVV iShares Core S&P 500 ETF | 0.57% | 8,037 | $4.7M | Reduce -40.1% |
| EMR Emerson Electric Co. | 0.56% | 37,193 | $4.6M | Reduce -1.3% |
| JNJ Johnson & Johnson | 0.54% | 30,578 | $4.4M | Reduce -2.2% |
| XOM Exxon Mobil Corp. | 0.54% | 41,020 | $4.4M | Reduce -1.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.53% | 62,009 | $4.4M | Add +1.1% |
| IYW iShares Ustechnology ETF | 0.48% | 24,858 | $4.0M | Reduce -12.9% |
| URI United Rentals Inc. | 0.48% | 5,570 | $3.9M | Reduce -1.5% |
| ARKK ARK Innovation ETF | 0.47% | 67,754 | $3.8M | Add +2.3% |
| MMM 3M Co. | 0.46% | 29,416 | $3.8M | Reduce -1.1% |
| PEP Pepsico Inc. | 0.46% | 24,861 | $3.8M | Reduce -3.6% |
| BROS Dutch Bros Inc. Class A | 0.44% | 69,397 | $3.6M | Reduce -1.4% |
| GLD SPDR Gold Shares | 0.44% | 14,879 | $3.6M | Add +2.1% |
| USB US Bancorp | 0.44% | 75,242 | $3.6M | Reduce -2.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.44% | 21,242 | $3.6M | Add +0.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.40% | 5,588 | $3.3M | Add +2.7% |
| SKYY First Trust Cloud Computing | 0.40% | 27,461 | $3.3M | New |
| PFF iShares Preferred & Income S | 0.36% | 93,630 | $2.9M | Reduce -33.7% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.35% | 63,806 | $2.9M | Reduce -57.4% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.34% | 79,530 | $2.8M | Reduce -2.9% |
| SMOT Vaneck Morningstar Smid Moat | 0.33% | 79,681 | $2.7M | Add +13.0% |
| IVE iShares S&P 500 Value ETF | 0.33% | 14,232 | $2.7M | Reduce -20.4% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.31% | 34,182 | $2.6M | Add +0.4% |
| TSLA Tesla Inc. | 0.31% | 6,383 | $2.6M | Reduce -0.9% |
| IVW iShares S&P 500 Growth ETF | 0.31% | 25,176 | $2.6M | Reduce -48.4% |
| AOM iShares Core 40/60 Moderate | 0.31% | 58,337 | $2.5M | Add +37.3% |
| VYM Vanguard High DVD Yield ETF | 0.31% | 19,778 | $2.5M | Add +0.2% |
| IJR iShares Core S&P Small-Cap E | 0.30% | 21,744 | $2.5M | Reduce -11.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.30% | 12,343 | $2.4M | Add +1.7% |
| GOOGL Alphabet Inc. Class A | 0.29% | 12,726 | $2.4M | Add +0.1% |
| AMZU Dire DLY Amzn Bul 2X ETF-Usd | 0.28% | 54,278 | $2.3M | Add +0.8% |
| AAPU Direxion Daily Aapl Bull 2X | 0.27% | 60,109 | $2.3M | Add +9.4% |
| GOOG Alphabet Inc. Class C | 0.27% | 11,672 | $2.2M | Add +1.1% |
| BANK MONTREAL QUE | 0.26% | 3,698 | $2.2M | Add +9.0% |
| IEMG iShares Core MSCI Emerging | 0.26% | 41,249 | $2.2M | Reduce -9.7% |
| VZ Verizon Communications Inc. | 0.26% | 53,452 | $2.1M | Reduce -1.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.25% | 83,149 | $2.1M | New |
| QQQ Invesco QQQ Trust Series 1 | 0.24% | 3,874 | $2.0M | Reduce -75.5% |
| CRM Salesforce Inc. | 0.24% | 5,865 | $2.0M | Add +0.0% |
| IAU iShares Gold Trust | 0.23% | 38,378 | $1.9M | Add +4.7% |
| META Meta Platforms Inc. Class A | 0.23% | 3,195 | $1.9M | Add +0.6% |
| SHY iShares 1-3 Year Treasury Bo | 0.22% | 22,020 | $1.8M | Reduce -50.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.21% | 51,566 | $1.8M | New |
| STZ Constellation Brands Inc. Class A | 0.21% | 7,858 | $1.7M | Reduce -4.0% |
| PFE Pfizer Inc. | 0.21% | 63,723 | $1.7M | Add +3.5% |
| GBTC Grayscale Bitcoin Trust ETF | 0.20% | 22,718 | $1.7M | Reduce -4.8% |
| FTNT Fortinet Inc. | 0.20% | 17,118 | $1.6M | Reduce -1.1% |
| TECL Dire Dai Tec Bull 3X ETF-Usd | 0.20% | 17,776 | $1.6M | Add +1.6% |
| MSFU Direxion Daily MSFT Bull 2X | 0.19% | 40,255 | $1.6M | Add +7.5% |
| WFC Wells Fargo & Co. | 0.17% | 20,297 | $1.4M | Reduce -8.8% |
| FBL Granitesh 2XLNG Meta ETF-Usd | 0.17% | 42,932 | $1.4M | Add +1.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.17% | 6,330 | $1.4M | Reduce -0.1% |
| MU Micron Technology Inc. | 0.17% | 16,480 | $1.4M | Add +40.9% |
| PANW Palo Alto Networks Inc. | 0.16% | 7,437 | $1.4M | No change |
| TSLL Dirx DLY Tsla Bul 2X ETF-Aui | 0.16% | 48,775 | $1.3M | Add +5.9% |
| V Visa Inc. Class A | 0.15% | 4,011 | $1.3M | Reduce -1.5% |
| AOA iShares Core 80/20 Aggressiv | 0.15% | 15,952 | $1.2M | Reduce -1.4% |
| XMMO Invesco S&P Midcap Momentum | 0.15% | 9,740 | $1.2M | Add +481.1% |
| VIG Vanguard Dividend Apprec ETF | 0.15% | 6,129 | $1.2M | New |
| COWZ Pacer US Cash Cows 100 ETF | 0.14% | 21,082 | $1.2M | Add +5.8% |
| KEY Keycorp | 0.14% | 66,668 | $1.1M | Reduce -1.9% |
| CSCO Cisco Systems Inc. | 0.14% | 19,219 | $1.1M | Reduce -6.3% |
| KO The Coca-Cola Co. | 0.13% | 17,298 | $1.1M | Add +262.3% |
| BA The Boeing Co. | 0.13% | 5,872 | $1.0M | Reduce -6.9% |
| MS Morgan Stanley | 0.12% | 8,181 | $1.0M | Reduce -1.0% |
| RTX RTX Corp. | 0.12% | 8,706 | $1.0M | Add +0.1% |
| CAT Caterpillar Inc. | 0.12% | 2,727 | $989K | Add +0.1% |
| ALK Alaska Air Group Inc. | 0.12% | 15,002 | $971K | Reduce -12.9% |
| BITB Bitwise Bitcoin ETF | 0.12% | 18,796 | $956K | Add +7.8% |
| NKE Nike Inc. Class B | 0.11% | 12,287 | $930K | Reduce -3.0% |
| QUAL iShares MSCI USA Quality Fac | 0.11% | 5,172 | $921K | Reduce -58.8% |
Portfolio Sells Q3 2024 → Q4 2024
| IXUS iShares Core Intl Stock ETF | Reduce -3.8% | 9.85% | −1.20 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -75.5% | 0.24% | −0.68 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -57.4% | 0.35% | −0.49 |
| IVV iShares Core S&P 500 ETF | Reduce -40.1% | 0.57% | −0.35 |
| IVW iShares S&P 500 Growth ETF | Reduce -48.4% | 0.31% | −0.25 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -50.8% | 0.22% | −0.22 |
| FDL First Trust Morn DVD Lead Inc. | Reduce -1.9% | 4.68% | −0.20 |
| PFF iShares Preferred & Income S | Reduce -33.7% | 0.36% | −0.20 |
| SOXX iShares Semiconductor ETF | Sold out | 0.00% | −0.16 |
| QUAL iShares MSCI USA Quality Fac | Reduce -58.8% | 0.11% | −0.16 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -64.7% | 0.09% | −0.15 |
| AGZ iShares Agency Bond ETF | Reduce -1.0% | 9.75% | −0.15 |
| EFV iShares MSCI Eafe Value ETF | Reduce -56.6% | 0.09% | −0.13 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -55.6% | 0.08% | −0.12 |
| MBB iShares MBS ETF | Reduce -49.1% | 0.11% | −0.11 |
| IJT iShares S&P Small-Cap 600 GR | Sold out | 0.00% | −0.11 |
| FLOT iShares Floating Rate Bond E | Reduce -3.3% | 5.06% | −0.10 |
| IWD iShares Russell 1000 Value E | Reduce -1.8% | 3.62% | −0.09 |
| IVE iShares S&P 500 Value ETF | Reduce -20.4% | 0.33% | −0.09 |
| URI United Rentals Inc. | Reduce -1.5% | 0.48% | −0.07 |
| JNJ Johnson & Johnson | Reduce -2.2% | 0.54% | −0.07 |
| ABBV Abbvie Inc. | Reduce -1.3% | 0.62% | −0.07 |
| PEP Pepsico Inc. | Reduce -3.6% | 0.46% | −0.06 |
| BINC iShares Flex I A ETF-Usd Inc. | Reduce -48.6% | 0.06% | −0.06 |
| IEMG iShares Core MSCI Emerging | Reduce -9.7% | 0.26% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -1.5% | 0.54% | −0.05 |
| MSFT Microsoft Corp. | Reduce -2.0% | 1.78% | −0.04 |
| STZ Constellation Brands Inc. Class A | Reduce -4.0% | 0.21% | −0.04 |
| IJR iShares Core S&P Small-Cap E | Reduce -11.3% | 0.30% | −0.04 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.1% | 6.73% | −0.04 |
| VOOG Vanguard S&P 500 Growth ETF | Sold out | 0.00% | −0.04 |
| IYW iShares Ustechnology ETF | Reduce -12.9% | 0.48% | −0.03 |
| EMB iShares JP Morgan Usd Emergi | Sold out | 0.00% | −0.03 |
| VZ Verizon Communications Inc. | Reduce -1.9% | 0.26% | −0.03 |
| TLT iShares 20+ Year Treasury BD | Sold out | 0.00% | −0.03 |
| AGG iShares Core U.S. Aggregate | Sold out | 0.00% | −0.03 |
| AMD Advanced Micro Devices | Sold out | 0.00% | −0.03 |
| IFRA iShares US Infrastructure | Sold out | 0.00% | −0.03 |
| TMO Thermo Fisher Scientific Inc. | Sold out | 0.00% | −0.03 |
| QID Proshares Ultrashort QQQ | Sold out | 0.00% | −0.03 |
| IGEB iShares Investment Grade SYS | Sold out | 0.00% | −0.03 |
| IYJ iShares U.S. Industrials ETF | Sold out | 0.00% | −0.03 |
| MDLZ Mondelez International Inc. Class A | Sold out | 0.00% | −0.03 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.02 |
| NVDA Nvidia Corp. | Reduce -13.5% | 0.90% | −0.02 |
| MMM 3M Co. | Reduce -1.1% | 0.46% | −0.02 |
| NKE Nike Inc. Class B | Reduce -3.0% | 0.11% | −0.02 |
| CVX Chevron Corp. | Reduce -3.2% | 0.59% | −0.02 |
| PROSHARES SHORT S&P500 | Sold out | 0.00% | −0.02 |
| GOVT iShares US Treasury Bond ETF | Reduce -38.5% | 0.03% | −0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| ZECP Zacks Earnings Consistent Po | New | 0.67% | +0.67 |
| SKYY First Trust Cloud Computing | New | 0.40% | +0.40 |
| CLOI Vaneck Clo ETF | Add +30.9% | 1.32% | +0.33 |
| SMIZ Zacks Small/Mid Cap ETF | Add +11.7% | 2.62% | +0.32 |
| SPAB SS SPDR P Agg Bond ETF | New | 0.25% | +0.25 |
| SPDW Ste STR SPDR PT DW Eu ETF | New | 0.21% | +0.21 |
| VGT Vanguard Info Tech ETF | Add +11.9% | 1.18% | +0.20 |
| VIG Vanguard Dividend Apprec ETF | New | 0.15% | +0.15 |
| XMMO Invesco S&P Midcap Momentum | Add +481.1% | 0.15% | +0.12 |
| SCHD Schwab US DVD Equity ETF | Add +12.6% | 1.09% | +0.11 |
| VMBS Vanguard Mortgage-Backed Sec | New | 0.11% | +0.11 |
| SPIB SS SPDR P Int C Corp. ETF | New | 0.10% | +0.10 |
| SPEM State Street SP PTF Em ETF | New | 0.10% | +0.10 |
| BANK MONTREAL QUE | Add +9.0% | 0.26% | +0.10 |
| VCSH Vanguard S/T Corp. Bond ETF | New | 0.09% | +0.09 |
| ARKK ARK Innovation ETF | Add +2.3% | 0.47% | +0.09 |
| NVDL Granitesh 2X LNG Nvda ETF | Add +1.3% | 0.61% | +0.09 |
| KO The Coca-Cola Co. | Add +262.3% | 0.13% | +0.09 |
| TSLL Dirx DLY Tsla Bul 2X ETF-Aui | Add +5.9% | 0.16% | +0.09 |
| AOM iShares Core 40/60 Moderate | Add +37.3% | 0.31% | +0.08 |
| AMZU Dire DLY Amzn Bul 2X ETF-Usd | Add +0.8% | 0.28% | +0.07 |
| ARKF ARK Blockchain & Fintech Inn | New | 0.06% | +0.06 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.06% | +0.06 |
| SHW The Sherwin-Williams Co. | New | 0.05% | +0.05 |
| MOAT Vaneck Morningstar Wide Moat | Add +11.3% | 0.65% | +0.05 |
| CRM Salesforce Inc. | Add +0.0% | 0.24% | +0.05 |
| BITB Bitwise Bitcoin ETF | Add +7.8% | 0.12% | +0.04 |
| VGSH Vanguard Short-Term Treasury | New | 0.04% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +0.1% | 0.29% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +1.1% | 0.27% | +0.04 |
| SMOT Vaneck Morningstar Smid Moat | Add +13.0% | 0.33% | +0.04 |
| BBAI Bigbear.ai Holdings Inc. | New | 0.04% | +0.04 |
| LRCX Lam Research Corp. | New | 0.03% | +0.03 |
| AVGO Broadcom Inc. | New | 0.03% | +0.03 |
| DIV Global X Superdividend Use | New | 0.03% | +0.03 |
| GRMN Garmin Ltd. | New | 0.03% | +0.03 |
| SMTC Semtech Corp. | New | 0.03% | +0.03 |
| STGW Stagwell Inc. | Add +173.4% | 0.05% | +0.03 |
| BTCL T-Rex 2X Long Bitcoin Daily | New | 0.03% | +0.03 |
| RBLX Roblox Corp. Class A | New | 0.03% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | New | 0.03% | +0.03 |
| SCHW Schwab (charles) Corp. | New | 0.03% | +0.03 |
| AAPU Direxion Daily Aapl Bull 2X | Add +9.4% | 0.27% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.7% | 0.40% | +0.03 |
| TDY Teledyne Technologies Inc. | New | 0.03% | +0.03 |
| KMI Kinder Morgan Inc. | New | 0.02% | +0.02 |
| VYMI Vanguard Int High DVD YLD Inc. | New | 0.02% | +0.02 |
| MU Micron Technology Inc. | Add +40.9% | 0.17% | +0.02 |
| QQQM Invesco Nasdaq 100 ETF | Add +65.2% | 0.05% | +0.02 |
| PDBC Invesco Optimum Yield Divers | New | 0.02% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 283 | $1.2B | IXUS, EMXC, SOXX, IEUR, EWJ |
| Q1 2026 | 266 | $1.0B | IXUS, EMXC, IBTJ, IBIE, RSP |
| Q4 2025 | 266 | $998.1M | IXUS, IBTH, EMXC, IBTJ, IBIE |
| Q3 2025 | 263 | $980.2M | IXUS, IBTH, IBIE, IBTJ, IBTL |
| Q2 2025 | 244 | $890.0M | IXUS, IBTH, IBIE, IBTJ, IBIG |
| Q1 2025 | 232 | $823.2M | RSP, FLOT, AGZ, IXUS, FDL |
| Q4 2024 | 224 | $823.8M | IXUS, AGZ, RSP, FLOT, FDL |
| Q3 2024 | 215 | $838.2M | IXUS, AGZ, RSP, FLOT, FDL |
| Q2 2024 | 278 | $883.2M | IXUS, FLOT, RSP, ITOT, FDL |
| Q1 2024 | 284 | $871.8M | IXUS, RSP, ITOT, PFF, FDL |