TRUE Private Wealth Advisors
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 15, 2025), TRUE Private Wealth Advisors reported 232 stock positions worth $823.2 million. Its top holding was Invesco S&P 500 Equal Weight (RSP) at 5.6% of the portfolio, followed by iShares Floating Rate Bond E (FLOT, 5.5%) and iShares Agency Bond ETF (AGZ, 5.4%). Compared with Q4 2024, it opened 21 new positions, sold out of 13, added to 94 and reduced 100. The biggest buy was a new position in iShares Ibonds Dec 2031 Term (IBTL) and the biggest sale iShares Core Intl Stock ETF (IXUS, shares −54%).
- Most Recent 13F
- Q2 2026
- Location
- Salem, OR
- CIK
- 0001667074
- Portfolio Value
- $823.2M (Q1 2025)
- SEC Filing
- 0001172661-25-002148 ↗ filed May 15, 2025
Holdings Value
Holdings 232 stocks · $823.2M
| RSP Invesco S&P 500 Equal Weight | 5.64% | 267,836 | $46.4M | Reduce -15.4% |
| FLOT iShares Floating Rate Bond E | 5.46% | 879,848 | $44.9M | Add +7.4% |
| AGZ iShares Agency Bond ETF | 5.38% | 404,949 | $44.3M | Reduce -45.6% |
| IXUS iShares Core Intl Stock ETF | 4.83% | 569,760 | $39.8M | Reduce -53.6% |
| FDL First Trust Morn DVD Lead Inc. | 4.47% | 847,215 | $36.8M | Reduce -11.5% |
| IBTL iShares Ibonds Dec 2031 Term | 4.11% | 1,665,322 | $33.9M | New |
| IBTJ iShares Ibonds Dec 2029 Term | 3.99% | 1,508,488 | $32.8M | New |
| ITOT iShares Core S&P Total U.S. | 3.81% | 256,930 | $31.3M | Reduce -13.4% |
| IBTH iShares Ibonds Dec 2027 Term | 3.80% | 1,396,111 | $31.3M | New |
| IWD iShares Russell 1000 Value E | 3.28% | 143,676 | $27.0M | Reduce -10.9% |
| AAPL Apple Inc. | 3.03% | 112,424 | $25.0M | Reduce -3.4% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.86% | 427,133 | $23.5M | Add +184.6% |
| SMIZ Zacks Small/Mid Cap ETF | 2.24% | 609,915 | $18.5M | Reduce -6.3% |
| CLOI Vaneck Clo ETF | 2.23% | 346,725 | $18.3M | Add +67.8% |
| ULST SS Ultra Short TM Bond ETF | 2.10% | 424,540 | $17.3M | New |
| IEUR iShares Core MSCI Europe ETF | 2.07% | 283,894 | $17.1M | New |
| IJH iShares Core S&P Midcap ETF | 1.98% | 279,956 | $16.3M | Reduce -38.4% |
| MSFT Microsoft Corp. | 1.57% | 34,427 | $12.9M | Reduce -0.9% |
| SCHD Schwab US DVD Equity ETF | 1.50% | 441,833 | $12.4M | Add +35.0% |
| IWM iShares Russell 2000 ETF | 1.43% | 58,816 | $11.7M | Reduce -56.4% |
| VGT Vanguard Info Tech ETF | 1.34% | 20,340 | $11.0M | Add +30.6% |
| AMZN Amazon.com Inc. | 1.08% | 46,740 | $8.9M | Reduce -4.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.87% | 13,411 | $7.1M | Reduce -7.6% |
| ZECP Zacks Earnings Consistent Po | 0.86% | 235,049 | $7.1M | Add +29.7% |
| AOR iShares Core 60/40 Balanced | 0.81% | 115,713 | $6.7M | Add +1.1% |
| VOO Vanguard S&P 500 ETF | 0.78% | 12,456 | $6.4M | Reduce -9.7% |
| JPM JPMorgan Chase & Co. | 0.73% | 24,340 | $6.0M | Reduce -14.0% |
| NVDA Nvidia Corp. | 0.72% | 54,484 | $5.9M | Reduce -1.1% |
| LLY Eli Lilly & Co. | 0.69% | 6,869 | $5.7M | Add +0.4% |
| ABBV Abbvie Inc. | 0.68% | 26,862 | $5.6M | Reduce -6.9% |
| CVX Chevron Corp. | 0.66% | 32,708 | $5.5M | Reduce -2.9% |
| COST Costco Wholesale Corp. | 0.63% | 5,442 | $5.1M | Add +1.2% |
| JNJ Johnson & Johnson | 0.60% | 29,772 | $4.9M | Reduce -2.6% |
| XOM Exxon Mobil Corp. | 0.58% | 40,134 | $4.8M | Reduce -2.2% |
| VXUS Vanguard Total Intl Stock | 0.53% | 69,857 | $4.3M | Add +1475.1% |
| GLD SPDR Gold Shares | 0.50% | 14,383 | $4.1M | Reduce -3.3% |
| EMR Emerson Electric Co. | 0.47% | 35,415 | $3.9M | Reduce -4.8% |
| GS Goldman Sachs Group Inc. | 0.46% | 6,970 | $3.8M | Reduce -25.2% |
| BROS Dutch Bros Inc. Class A | 0.46% | 61,645 | $3.8M | Reduce -11.2% |
| MMM 3M Co. | 0.46% | 25,664 | $3.8M | Reduce -12.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.46% | 21,745 | $3.8M | Add +2.4% |
| PEP Pepsico Inc. | 0.45% | 24,796 | $3.7M | Reduce -0.3% |
| URI United Rentals Inc. | 0.40% | 5,286 | $3.3M | Reduce -5.1% |
| IVV iShares Core S&P 500 ETF | 0.40% | 5,803 | $3.3M | Reduce -27.8% |
| USB US Bancorp | 0.38% | 74,403 | $3.1M | Reduce -1.1% |
| IEFA iShares Core MSCI Eafe ETF | 0.37% | 40,791 | $3.1M | Reduce -34.2% |
| SPAB SS SPDR P Agg Bond ETF | 0.37% | 120,158 | $3.1M | Add +44.5% |
| ARKK ARK Innovation ETF | 0.37% | 63,977 | $3.0M | Reduce -5.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.36% | 5,342 | $3.0M | Reduce -4.4% |
| SMOT Vaneck Morningstar Smid Moat | 0.36% | 90,162 | $3.0M | Add +13.2% |
| NVDL Granitesh 2X LNG Nvda ETF | 0.35% | 76,238 | $2.9M | Add +1.4% |
| SKYY First Trust Cloud Computing | 0.34% | 27,273 | $2.8M | Reduce -0.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.33% | 34,116 | $2.7M | Reduce -0.2% |
| AOM iShares Core 40/60 Moderate | 0.32% | 60,213 | $2.6M | Add +3.2% |
| IVE iShares S&P 500 Value ETF | 0.31% | 13,566 | $2.6M | Reduce -4.7% |
| VYM Vanguard High DVD Yield ETF | 0.31% | 19,759 | $2.5M | Reduce -0.1% |
| PFF iShares Preferred & Income S | 0.30% | 81,373 | $2.5M | Reduce -13.1% |
| VZ Verizon Communications Inc. | 0.30% | 54,637 | $2.5M | Add +2.2% |
| IJR iShares Core S&P Small-Cap E | 0.28% | 22,252 | $2.3M | Add +2.3% |
| IAU iShares Gold Trust | 0.28% | 38,715 | $2.3M | Add +0.9% |
| GOOGL Alphabet Inc. Class A | 0.28% | 14,654 | $2.3M | Add +15.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.26% | 59,248 | $2.2M | Add +14.9% |
| META Meta Platforms Inc. Class A | 0.24% | 3,373 | $1.9M | Add +5.6% |
| GOOG Alphabet Inc. Class C | 0.22% | 11,674 | $1.8M | Add +0.0% |
| SHY iShares 1-3 Year Treasury Bo | 0.22% | 21,948 | $1.8M | Reduce -0.3% |
| IVW iShares S&P 500 Growth ETF | 0.22% | 19,441 | $1.8M | Reduce -22.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.22% | 3,847 | $1.8M | Reduce -0.7% |
| AAPU Direxion Daily Aapl Bull 2X | 0.21% | 61,207 | $1.7M | Add +1.8% |
| IEMG iShares Core MSCI Emerging | 0.21% | 31,567 | $1.7M | Reduce -23.5% |
| PFE Pfizer Inc. | 0.20% | 66,127 | $1.7M | Add +3.8% |
| AMZU Dire DLY Amzn Bul 2X ETF-Usd | 0.20% | 54,740 | $1.6M | Add +0.8% |
| TSLA Tesla Inc. | 0.20% | 6,291 | $1.6M | Reduce -1.4% |
| FTNT Fortinet Inc. | 0.20% | 16,904 | $1.6M | Reduce -1.3% |
| CRM Salesforce Inc. | 0.20% | 6,023 | $1.6M | Add +2.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.18% | 6,040 | $1.5M | Reduce -4.6% |
| MU Micron Technology Inc. | 0.18% | 17,173 | $1.5M | Add +4.2% |
| GBTC Grayscale Bitcoin Trust ETF | 0.18% | 22,407 | $1.5M | Reduce -1.4% |
| WFC Wells Fargo & Co. | 0.18% | 20,290 | $1.5M | Reduce -0.0% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.18% | 40,120 | $1.5M | Reduce -49.5% |
| V Visa Inc. Class A | 0.17% | 4,010 | $1.4M | Reduce -0.0% |
| BANK MONTREAL QUE | 0.17% | 3,799 | $1.4M | Add +2.7% |
| FBL Granitesh 2XLNG Meta ETF-Usd | 0.16% | 43,540 | $1.3M | Add +1.4% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.16% | 28,240 | $1.3M | Reduce -55.7% |
| VMBS Vanguard Mortgage-Backed Sec | 0.16% | 27,930 | $1.3M | Add +46.0% |
| PANW Palo Alto Networks Inc. | 0.15% | 7,459 | $1.3M | Add +0.3% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.15% | 13,827 | $1.3M | Add +168.9% |
| SPIB SS SPDR P Int C Corp. ETF | 0.15% | 36,775 | $1.2M | Add +46.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.15% | 6,519 | $1.2M | Reduce -47.2% |
| MSFU Direxion Daily MSFT Bull 2X | 0.14% | 39,552 | $1.2M | Reduce -1.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.14% | 21,158 | $1.2M | Add +0.4% |
| RTX RTX Corp. | 0.14% | 8,618 | $1.1M | Reduce -1.0% |
| MS Morgan Stanley | 0.13% | 9,213 | $1.1M | Add +12.6% |
| TECL Dire Dai Tec Bull 3X ETF-Usd | 0.13% | 17,904 | $1.0M | Add +0.7% |
| AOA iShares Core 80/20 Aggressiv | 0.13% | 13,496 | $1.0M | Reduce -15.4% |
| KEY Keycorp | 0.12% | 64,260 | $1.0M | Reduce -3.6% |
| BA The Boeing Co. | 0.12% | 5,993 | $1.0M | Add +2.1% |
| VONV Vanguard Russell 1000 Value | 0.12% | 12,148 | $1.0M | New |
| SPEM State Street SP PTF Em ETF | 0.12% | 24,513 | $965K | Add +17.7% |
| ERX Direxion Daily Enrgy BL2X-Ui | 0.12% | 14,743 | $962K | Add +0.8% |
| PG The Procter & Gamble Co. | 0.11% | 5,362 | $914K | Add +20.1% |
Portfolio Sells Q4 2024 → Q1 2025
| IXUS iShares Core Intl Stock ETF | Reduce -53.6% | 4.83% | −5.02 |
| AGZ iShares Agency Bond ETF | Reduce -45.6% | 5.38% | −4.37 |
| IWM iShares Russell 2000 ETF | Reduce -56.4% | 1.43% | −2.20 |
| IJH iShares Core S&P Midcap ETF | Reduce -38.4% | 1.98% | −1.45 |
| RSP Invesco S&P 500 Equal Weight | Reduce -15.4% | 5.64% | −1.09 |
| ITOT iShares Core S&P Total U.S. | Reduce -13.4% | 3.81% | −0.82 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -91.6% | 0.05% | −0.60 |
| AAPL Apple Inc. | Reduce -3.4% | 3.03% | −0.50 |
| IYW iShares Ustechnology ETF | Reduce -91.9% | 0.03% | −0.45 |
| SMIZ Zacks Small/Mid Cap ETF | Reduce -6.3% | 2.24% | −0.38 |
| IWD iShares Russell 1000 Value E | Reduce -10.9% | 3.28% | −0.34 |
| AMZN Amazon.com Inc. | Reduce -4.7% | 1.08% | −0.23 |
| STZ Constellation Brands Inc. Class A | Sold out | 0.00% | −0.21 |
| MSFT Microsoft Corp. | Reduce -0.9% | 1.57% | −0.21 |
| FDL First Trust Morn DVD Lead Inc. | Reduce -11.5% | 4.47% | −0.21 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -55.7% | 0.16% | −0.19 |
| GS Goldman Sachs Group Inc. | Reduce -25.2% | 0.46% | −0.18 |
| NVDA Nvidia Corp. | Reduce -1.1% | 0.72% | −0.18 |
| IVV iShares Core S&P 500 ETF | Reduce -27.8% | 0.40% | −0.18 |
| HEFA Isha Curr Hedged MSCI Eafe | Reduce -49.5% | 0.18% | −0.16 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -34.2% | 0.37% | −0.15 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -47.2% | 0.15% | −0.15 |
| XMMO Invesco S&P Midcap Momentum | Sold out | 0.00% | −0.15 |
| VIG Vanguard Dividend Apprec ETF | Sold out | 0.00% | −0.15 |
| VOO Vanguard S&P 500 ETF | Reduce -9.7% | 0.78% | −0.12 |
| TSLA Tesla Inc. | Reduce -1.4% | 0.20% | −0.11 |
| TSLL Dirx DLY Tsla Bul 2X ETF-Aui | Reduce -10.9% | 0.05% | −0.11 |
| JPM JPMorgan Chase & Co. | Reduce -14.0% | 0.73% | −0.10 |
| ARKK ARK Innovation ETF | Reduce -5.6% | 0.37% | −0.10 |
| KO The Coca-Cola Co. | Reduce -74.0% | 0.04% | −0.09 |
| IVW iShares S&P 500 Growth ETF | Reduce -22.8% | 0.22% | −0.09 |
| EMR Emerson Electric Co. | Reduce -4.8% | 0.47% | −0.09 |
| URI United Rentals Inc. | Reduce -5.1% | 0.40% | −0.07 |
| ARKF ARK Blockchain & Fintech Inn | Sold out | 0.00% | −0.06 |
| SKYY First Trust Cloud Computing | Reduce -0.7% | 0.34% | −0.06 |
| USB US Bancorp | Reduce -1.1% | 0.38% | −0.06 |
| MBB iShares MBS ETF | Reduce -50.7% | 0.06% | −0.05 |
| IEMG iShares Core MSCI Emerging | Reduce -23.5% | 0.21% | −0.05 |
| PFF iShares Preferred & Income S | Reduce -13.1% | 0.30% | −0.05 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -62.4% | 0.03% | −0.05 |
| MSFU Direxion Daily MSFT Bull 2X | Reduce -1.8% | 0.14% | −0.05 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -48.2% | 0.04% | −0.05 |
| IYR iShares US Real Estate ETF | Sold out | 0.00% | −0.04 |
| CSCO Cisco Systems Inc. | Reduce -32.4% | 0.10% | −0.04 |
| QUAL iShares MSCI USA Quality Fac | Reduce -33.0% | 0.07% | −0.04 |
| XLK SS Technology Select Sector | Sold out | 0.00% | −0.04 |
| EFV iShares MSCI Eafe Value ETF | Reduce -48.3% | 0.05% | −0.04 |
| ALK Alaska Air Group Inc. | Reduce -9.0% | 0.08% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.4% | 0.36% | −0.03 |
| BINC iShares Flex I A ETF-Usd Inc. | Reduce -53.7% | 0.03% | −0.03 |
Portfolio Buys Q4 2024 → Q1 2025
| IBTL iShares Ibonds Dec 2031 Term | New | 4.11% | +4.11 |
| IBTJ iShares Ibonds Dec 2029 Term | New | 3.99% | +3.99 |
| IBTH iShares Ibonds Dec 2027 Term | New | 3.80% | +3.80 |
| ULST SS Ultra Short TM Bond ETF | New | 2.10% | +2.10 |
| IEUR iShares Core MSCI Europe ETF | New | 2.07% | +2.07 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +184.6% | 2.86% | +1.85 |
| CLOI Vaneck Clo ETF | Add +67.8% | 2.23% | +0.90 |
| VXUS Vanguard Total Intl Stock | Add +1475.1% | 0.53% | +0.50 |
| SCHD Schwab US DVD Equity ETF | Add +35.0% | 1.50% | +0.42 |
| FLOT iShares Floating Rate Bond E | Add +7.4% | 5.46% | +0.40 |
| ZECP Zacks Earnings Consistent Po | Add +29.7% | 0.86% | +0.19 |
| VGT Vanguard Info Tech ETF | Add +30.6% | 1.34% | +0.17 |
| VONV Vanguard Russell 1000 Value | New | 0.12% | +0.12 |
| SPAB SS SPDR P Agg Bond ETF | Add +44.5% | 0.37% | +0.12 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +168.9% | 0.15% | +0.10 |
| VRTX Vertex Pharmaceuticals Inc. | New | 0.06% | +0.06 |
| VMBS Vanguard Mortgage-Backed Sec | Add +46.0% | 0.16% | +0.05 |
| SPIB SS SPDR P Int C Corp. ETF | Add +46.3% | 0.15% | +0.05 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +14.9% | 0.26% | +0.05 |
| LLY Eli Lilly & Co. | Add +0.4% | 0.69% | +0.05 |
| IAU iShares Gold Trust | Add +0.9% | 0.28% | +0.05 |
| GROZ Zacks Focus Growth ETF | New | 0.05% | +0.05 |
| GCOW Pacer Global Cash Cows Divid | Add +57.5% | 0.11% | +0.05 |
| VZ Verizon Communications Inc. | Add +2.2% | 0.30% | +0.04 |
| EFA iShares MSCI Eafe ETF | New | 0.04% | +0.04 |
| AVGO Broadcom Inc. | Add +196.9% | 0.07% | +0.04 |
| MTUM iShares MSCI USA Momentum Fa | New | 0.04% | +0.04 |
| GRNY Fundstr Gran SH US LRG Cap | New | 0.04% | +0.04 |
| AMD Advanced Micro Devices | New | 0.03% | +0.03 |
| IVLU iShares MSCI International V | New | 0.03% | +0.03 |
| MSTR Strategy Inc. | New | 0.03% | +0.03 |
| ONEQ Fidelity Nasdaq Comp Indx | New | 0.03% | +0.03 |
| SMR Nuscale Power Corp. | New | 0.03% | +0.03 |
| EIX Edison International | New | 0.03% | +0.03 |
| VGSH Vanguard Short-Term Treasury | Add +67.3% | 0.07% | +0.03 |
| UNH Unitedhealth Group Inc. | New | 0.03% | +0.03 |
| GILD Gilead Sciences Inc. | New | 0.03% | +0.03 |
| CWB SS SPDR BB Conv Sec ETF | Add +82.2% | 0.06% | +0.03 |
| COST Costco Wholesale Corp. | Add +1.2% | 0.63% | +0.03 |
| TLH iShares 10-20 Year Treasury | New | 0.03% | +0.03 |
| MDLZ Mondelez International Inc. Class A | New | 0.03% | +0.03 |
| SMOT Vaneck Morningstar Smid Moat | Add +13.2% | 0.36% | +0.03 |
| SPEM State Street SP PTF Em ETF | Add +17.7% | 0.12% | +0.02 |
| PG The Procter & Gamble Co. | Add +20.1% | 0.11% | +0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +2.4% | 0.46% | +0.02 |
| ERX Direxion Daily Enrgy BL2X-Ui | Add +0.8% | 0.12% | +0.02 |
| KR Kroger Co. | Add +13.0% | 0.09% | +0.02 |
| MA Mastercard Inc. Class A | Add +55.0% | 0.05% | +0.02 |
| AOM iShares Core 40/60 Moderate | Add +3.2% | 0.32% | +0.01 |
| AOR iShares Core 60/40 Balanced | Add +1.1% | 0.81% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 283 | $1.2B | IXUS, EMXC, SOXX, IEUR, EWJ |
| Q1 2026 | 266 | $1.0B | IXUS, EMXC, IBTJ, IBIE, RSP |
| Q4 2025 | 266 | $998.1M | IXUS, IBTH, EMXC, IBTJ, IBIE |
| Q3 2025 | 263 | $980.2M | IXUS, IBTH, IBIE, IBTJ, IBTL |
| Q2 2025 | 244 | $890.0M | IXUS, IBTH, IBIE, IBTJ, IBIG |
| Q1 2025 | 232 | $823.2M | RSP, FLOT, AGZ, IXUS, FDL |
| Q4 2024 | 224 | $823.8M | IXUS, AGZ, RSP, FLOT, FDL |
| Q3 2024 | 215 | $838.2M | IXUS, AGZ, RSP, FLOT, FDL |
| Q2 2024 | 278 | $883.2M | IXUS, FLOT, RSP, ITOT, FDL |
| Q1 2024 | 284 | $871.8M | IXUS, RSP, ITOT, PFF, FDL |