waypoint wealth counsel

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 12, 2024), waypoint wealth counsel reported 96 stock positions worth $129.7 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 11.2% of the portfolio, followed by Vanguard High DVD Yield ETF (VYM, 6.8%) and SS SPDR S&P 500 ETF Trust-US (SPY, 6.0%). Compared with Q4 2023, it opened 9 new positions, sold out of 9, added to 52 and reduced 25. The biggest buy was SS SPDR S&P 500 ETF Trust-US (SPY, shares +27%) and the biggest sale an exit from Equifax (EFX).

Most Recent 13F
Q2 2026
Location
ATLANTA, GA
CIK
0001807909
Portfolio Value
$129.7M (Q1 2024)
SEC Filing
0001807909-24-000007 ↗ filed Apr 12, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $129.7M $129.7M Q1 2024 Q2 2024: $130.7M Q2 2024 Q3 2024: $147.6M Q3 2024 Q4 2024: $153.2M Q4 2024 Q1 2025: $159.2M Q1 2025 Q2 2025: $201.8M Q2 2025 Q3 2025: $253.2M Q3 2025 Q4 2025: $272.6M Q4 2025 Q1 2026: $193.4M Q1 2026 Q2 2026: $159.5M Q2 2026

Holdings 96 stocks · $129.7M
VOO Vanguard S&P 500 ETF 11.24% 30,333 $14.6M Add +1.7%
VYM Vanguard High DVD Yield ETF 6.79% 72,766 $8.8M Reduce -0.8%
SPY SS SPDR S&P 500 ETF Trust-US 6.00% 14,876 $7.8M Add +26.6%
IVV iShares Core S&P 500 ETF 5.41% 13,350 $7.0M Add +0.2%
JAAA Janus Henderson Aaa Clo ETF 5.36% 137,139 $7.0M Add +6.4%
MSFT Microsoft Corp. 4.89% 15,063 $6.3M Add +1.2%
GLD SPDR Gold Shares 4.21% 26,532 $5.5M Add +8.9%
AAPL Apple Inc. 3.71% 28,095 $4.8M Add +6.7%
IWM iShares Russell 2000 ETF 3.15% 19,460 $4.1M Add +7.7%
IAU iShares Gold Trust 2.55% 78,760 $3.3M Add +0.6%
VB Vanguard Most SM-Cap ETF-Usd 2.50% 14,205 $3.2M Reduce -0.6%
JBBB Janus Henderson B-BBB Clo Et 1.91% 50,585 $2.5M Add +5.8%
IVW iShares S&P 500 Growth ETF 1.76% 27,078 $2.3M Add +1.1%
SCHD Schwab US DVD Equity ETF 1.71% 27,442 $2.2M Add +4.1%
SCHB Schwab US Broad Market ETF 1.59% 33,880 $2.1M Add +0.1%
AMZN Amazon.com Inc. 1.53% 11,014 $2.0M Add +9.7%
IJH iShares Core S&P Midcap ETF 1.51% 32,283 $2.0M Add +0.1%
IEF iShares 7-10 Year Treasury B 1.33% 18,225 $1.7M Add +65.5%
NVDA Nvidia Corp. 1.29% 1,845 $1.7M Add +74.7%
VIG Vanguard Dividend Apprec ETF 1.26% 8,936 $1.6M Add +10.5%
CBOE Cboe Global Markets Inc. 1.16% 8,183 $1.5M Add +0.0%
QQQ Invesco QQQ Trust Series 1 1.16% 3,379 $1.5M Add +1.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.10% 5,732 $1.4M Add +0.1%
JPM JPMorgan Chase & Co. 1.05% 6,785 $1.4M Add +1.3%
VIOO Vanguard S&P Small-Cap 600 E 0.97% 12,418 $1.3M Add +0.1%
DVY iShares Select Dividend ETF 0.95% 10,046 $1.2M Reduce -0.1%
GOOG Alphabet Inc. Class C 0.92% 7,865 $1.2M Reduce -7.4%
IWV iShares Russell 3000 ETF 0.87% 3,753 $1.1M Add +0.2%
XOM Exxon Mobil Corp. 0.84% 9,372 $1.1M Add +156.3%
CSCO Cisco Systems Inc. 0.80% 20,914 $1.0M Add +0.4%
EGP Eastgroup Properties Inc. 0.76% 5,500 $989K Reduce -22.5%
HD Home Depot Inc. 0.73% 2,479 $951K Add +3.9%
COST Costco Wholesale Corp. 0.72% 1,284 $941K Add +0.7%
XLE SS Energy Select Sector 0.71% 9,697 $915K No change
DFAX Dimensional World Ex US Core 0.67% 34,372 $874K Add +11.5%
GOOGL Alphabet Inc. Class A 0.67% 5,783 $873K Add +2.7%
BRK.B Berkshire Hathaway Inc. Class B 0.67% 2,058 $865K Add +4.5%
USMV iShares MSCI USA Min Vol Fac 0.63% 9,794 $819K Reduce -5.3%
JNJ Johnson & Johnson 0.57% 4,703 $744K Add +3.4%
SCHF Schwab Intl Equity ETF 0.48% 15,866 $619K Reduce -0.1%
ABBV Abbvie Inc. 0.48% 3,399 $619K Add +2.6%
NOBL Proshares S&P 500 Dividend A 0.46% 5,821 $590K Add +0.1%
INTC Intel Corp. 0.44% 12,859 $568K Add +1.9%
PAAS Pan American Silver Corp. 0.41% 35,500 $535K New
IWF iShares Russell 1000 Growth 0.40% 1,538 $518K No change
RSP Invesco S&P 500 Equal Weight 0.38% 2,930 $496K No change
META Meta Platforms Inc. Class A 0.37% 992 $482K Reduce -1.6%
GSBD Goldman Sachs BDC Inc. 0.36% 31,559 $473K Reduce -4.6%
TSLA Tesla Inc. 0.33% 2,470 $434K Add +156.5%
QCOM Qualcomm Inc. 0.33% 2,552 $432K Add +4.5%
RC Ready Capital Corp. 0.33% 46,230 $422K Reduce -9.1%
LLY Eli Lilly & Co. 0.32% 533 $415K Add +6.2%
CVX Chevron Corp. 0.31% 2,584 $408K Reduce -4.6%
MRK Merck & Co. Inc. 0.30% 2,907 $384K Add +2.9%
UNH Unitedhealth Group Inc. 0.29% 760 $376K Add +3.8%
VUG Vanguard Mrngstar GR ETF-Sui 0.29% 1,079 $371K Add +1.3%
AMAT Applied Materials Inc. 0.28% 1,788 $369K Reduce -16.0%
GPC Genuine Parts Co. 0.28% 2,356 $365K No change
UPS United Parcel Service Class B 0.28% 2,400 $357K Reduce -0.8%
TSM Taiwan Semiconductor-SP ADR 0.27% 2,611 $355K New
DIREXION DAILY S&P OIL & GAS 0.27% 40,000 $345K New
PLD Prologis Inc. 0.26% 2,632 $343K Add +3.7%
AVGO Broadcom Inc. 0.26% 258 $342K Add +29.0%
OXY Occidental Petroleum Corp. 0.26% 5,204 $338K New
CEF Sprott Physical Gold and Sil 0.26% 16,490 $335K Reduce -3.5%
VOOG Vanguard S&P 500 Growth ETF 0.26% 1,095 $334K Add +0.5%
WDAY Workday Inc. Class A 0.25% 1,209 $330K Reduce -19.6%
FCX Freeport-McMoran Inc. 0.25% 6,986 $328K Reduce -52.1%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.24% 2,005 $313K No change
CAT Caterpillar Inc. 0.24% 843 $309K Add +1.8%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.24% 2,519 $308K Reduce -16.6%
DFUS Dimensional US Eq MKT ETF 0.23% 5,197 $296K No change
AON Aon PLC Class A 0.23% 886 $296K Reduce -20.7%
IXUS iShares Core Intl Stock ETF 0.23% 4,314 $293K No change
KO The Coca-Cola Co. 0.23% 4,780 $292K Add +3.3%
WMT Walmart Inc. 0.22% 4,715 $284K Add +1.6%
NEU Newmarket Corp. 0.22% 445 $282K Add +2.5%
ODFL Old Dominion Freight Line 0.20% 1,205 $264K Reduce -12.3%
MLM Martin Marietta Materials 0.20% 428 $263K Add +1.4%
NFLX Netflix Inc. 0.20% 426 $259K New
ORLY O'reilly Automotive Inc. 0.20% 229 $259K Reduce -20.5%
BN Brookfield Corp. 0.20% 6,104 $256K Reduce -21.7%
MKL Markel Group Inc. 0.19% 166 $253K Reduce -21.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.19% 1,295 $247K Add +1.3%
AMD Advanced Micro Devices 0.19% 1,353 $244K New
AMT American Tower Corp. 0.18% 1,162 $230K Reduce -18.5%
UNP Union Pacific Corp. 0.17% 900 $221K Add +3.6%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.16% 5,621 $213K New
IYF iShares US Financials ETF 0.16% 2,176 $208K New
KMX Carmax Inc. 0.16% 2,377 $207K Reduce -21.6%
COIN Coinbase Global Inc. Class A 0.16% 779 $207K New
F Ford Motor Co. filed as FORD MTR CO DEL 0.16% 15,330 $204K Add +3.4%
ASTS Ast Spacemobile Inc. 0.04% 15,974 $46K Reduce -21.8%
BLOCK INC (XYZ 0.25 11/01/27) 0.02% 26,000 $22K No change
ICAD Icad Inc. 0.01% 10,000 $16K No change
DANIMER SCIENTIFIC INC 0.01% 10,529 $11K No change

Portfolio Sells Q4 2023 → Q1 2024
EFX Equifax Inc. Sold out 0.00% −1.23
CADE Cadence Bank Sold out 0.00% −0.68
JMST JPM Ultra-Short Muni Income Sold out 0.00% −0.51
ARM Arm Holdings PLC-ADR Sold out 0.00% −0.42
EGP Eastgroup Properties Inc. Reduce -22.5% 0.76% −0.35
FCX Freeport-McMoran Inc. Reduce -52.1% 0.25% −0.28
CCOI Cogent Communications Holdin Sold out 0.00% −0.23
PFE Pfizer Inc. Sold out 0.00% −0.20
VYM Vanguard High DVD Yield ETF Reduce -0.8% 6.79% −0.20
RC Ready Capital Corp. Reduce -9.1% 0.33% −0.12
WDAY Workday Inc. Class A Reduce -19.6% 0.25% −0.10
GOOG Alphabet Inc. Class C Reduce -7.4% 0.92% −0.10
VB Vanguard Most SM-Cap ETF-Usd Reduce -0.6% 2.50% −0.10
AMT American Tower Corp. Reduce -18.5% 0.18% −0.09
BN Brookfield Corp. Reduce -21.7% 0.20% −0.07
ASTS Ast Spacemobile Inc. Reduce -21.8% 0.04% −0.07
MKL Markel Group Inc. Reduce -21.3% 0.19% −0.06
USMV iShares MSCI USA Min Vol Fac Reduce -5.3% 0.63% −0.06
DVY iShares Select Dividend ETF Reduce -0.1% 0.95% −0.05
UPS United Parcel Service Class B Reduce -0.8% 0.28% −0.05
AON Aon PLC Class A Reduce -20.7% 0.23% −0.05
GSBD Goldman Sachs BDC Inc. Reduce -4.6% 0.36% −0.05
KMX Carmax Inc. Reduce -21.6% 0.16% −0.04
ORLY O'reilly Automotive Inc. Reduce -20.5% 0.20% −0.03
ODFL Old Dominion Freight Line Reduce -12.3% 0.20% −0.03
CVX Chevron Corp. Reduce -4.6% 0.31% −0.03
SCHF Schwab Intl Equity ETF Reduce -0.1% 0.48% −0.02
ALTERYX INC (AYX 1 08/01/26) Sold out 0.00% −0.02
CEF Sprott Physical Gold and Sil Reduce -3.5% 0.26% −0.02
SPLUNK INC (SPLK 1.125 06/15/27) Sold out 0.00% −0.02
AMAT Applied Materials Inc. Reduce -16.0% 0.28% −0.01
GOSS Gossamer Bio Inc. Sold out 0.00% −0.01
DIS The Walt Disney Co. Reduce -16.6% 0.24% +0.01
META Meta Platforms Inc. Class A Reduce -1.6% 0.37% +0.07

Portfolio Buys Q4 2023 → Q1 2024
SPY SS SPDR S&P 500 ETF Trust-US Add +26.6% 6.00% +1.24
NVDA Nvidia Corp. Add +74.7% 1.29% +0.84
XOM Exxon Mobil Corp. Add +156.3% 0.84% +0.53
IEF iShares 7-10 Year Treasury B Add +65.5% 1.33% +0.42
PAAS Pan American Silver Corp. New 0.41% +0.41
TSM Taiwan Semiconductor-SP ADR New 0.27% +0.27
DIREXION DAILY S&P OIL & GAS New 0.27% +0.27
OXY Occidental Petroleum Corp. New 0.26% +0.26
GLD SPDR Gold Shares Add +8.9% 4.21% +0.23
AMZN Amazon.com Inc. Add +9.7% 1.53% +0.23
NFLX Netflix Inc. New 0.20% +0.20
AMD Advanced Micro Devices New 0.19% +0.19
BAC Bank of America Corp. New 0.16% +0.16
IYF iShares US Financials ETF New 0.16% +0.16
COIN Coinbase Global Inc. Class A New 0.16% +0.16
TSLA Tesla Inc. Add +156.5% 0.33% +0.13
VOO Vanguard S&P 500 ETF Add +1.7% 11.24% +0.13
MSFT Microsoft Corp. Add +1.2% 4.89% +0.11
VIG Vanguard Dividend Apprec ETF Add +10.5% 1.26% +0.08
JPM JPMorgan Chase & Co. Add +1.3% 1.05% +0.08
AVGO Broadcom Inc. Add +29.0% 0.26% +0.07
LLY Eli Lilly & Co. Add +6.2% 0.32% +0.07
BRK.B Berkshire Hathaway Inc. Class B Add +4.5% 0.67% +0.07
IWM iShares Russell 2000 ETF Add +7.7% 3.15% +0.06
IVW iShares S&P 500 Growth ETF Add +1.1% 1.76% +0.05
ABBV Abbvie Inc. Add +2.6% 0.48% +0.04
MRK Merck & Co. Inc. Add +2.9% 0.30% +0.03
DFAX Dimensional World Ex US Core Add +11.5% 0.67% +0.03
QCOM Qualcomm Inc. Add +4.5% 0.33% +0.03
CAT Caterpillar Inc. Add +1.8% 0.24% +0.03
HD Home Depot Inc. Add +3.9% 0.73% +0.03
MLM Martin Marietta Materials Add +1.4% 0.20% +0.02
NEU Newmarket Corp. Add +2.5% 0.22% +0.02
IBM Intl Business Machines Corp. Add +1.3% 0.19% +0.01
WMT Walmart Inc. Add +1.6% 0.22% +0.01
COST Costco Wholesale Corp. Add +0.7% 0.72% +0.01
VOOG Vanguard S&P 500 Growth ETF Add +0.5% 0.26% +0.01
VUG Vanguard Mrngstar GR ETF-Sui Add +1.3% 0.29% +0.00
F Ford Motor Co. Add +3.4% 0.16% +0.00
GOOGL Alphabet Inc. Class A Add +2.7% 0.67% +0.00
SCHD Schwab US DVD Equity ETF Add +4.1% 1.71% −0.01
IWV iShares Russell 3000 ETF Add +0.2% 0.87% −0.01
KO The Coca-Cola Co. Add +3.3% 0.23% −0.01
QQQ Invesco QQQ Trust Series 1 Add +1.1% 1.16% −0.01
UNP Union Pacific Corp. Add +3.6% 0.17% −0.01
IJH iShares Core S&P Midcap ETF Add +0.1% 1.51% −0.01
SCHB Schwab US Broad Market ETF Add +0.1% 1.59% −0.01
NOBL Proshares S&P 500 Dividend A Add +0.1% 0.46% −0.02
IVV iShares Core S&P 500 ETF Add +0.2% 5.41% −0.02
PLD Prologis Inc. Add +3.7% 0.26% −0.02

Options Activity Q4 2023 → Q1 2024
AMZN Amazon.com Inc. call Sold out 500 $76Kbefore exit
CALY Callaway Golf Company call Sold out 262,000 $38Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 149$159.5MVOO, IVV, KO, SPY, GLD
Q1 2026 229$193.4MVOO, GLD, KO, SPY, IVV
Q4 2025 284$272.6MVOO, VYM, SPY, GLD, AAPL
Q3 2025 267$253.2MVOO, SPY, VYM, GLD, MSFT
Q2 2025 193$201.8MVOO, SPY, VYM, MSFT, KO
Q1 2025 119$159.2MVOO, JAAA, VYM, SPY, GLD
Q4 2024 98$153.2MVOO, VYM, SPY, JAAA, IVV
Q3 2024 102$147.6MVOO, VYM, SPY, IVV, JAAA
Q2 2024 89$130.7MVOO, VYM, SPY, IVV, JAAA
Q1 2024 96$129.7MVOO, VYM, SPY, IVV, JAAA