waypoint wealth counsel

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 25, 2025), waypoint wealth counsel reported 193 stock positions worth $201.8 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 10.9% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 5.1%) and Vanguard High DVD Yield ETF (VYM, 4.9%). Compared with Q1 2025, it opened 79 new positions, sold out of 5, added to 74 and reduced 28. The biggest buy was Coca-Cola (KO, shares +1894%) and the biggest sale Janus Henderson Aaa Clo ETF (JAAA, shares −60%).

Most Recent 13F
Q2 2026
Location
ATLANTA, GA
CIK
0001807909
Portfolio Value
$201.8M (Q2 2025)
SEC Filing
0001807909-25-000004 ↗ filed Jul 25, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $129.7M Q1 2024 Q2 2024: $130.7M Q2 2024 Q3 2024: $147.6M Q3 2024 Q4 2024: $153.2M Q4 2024 Q1 2025: $159.2M Q1 2025 Q2 2025: $201.8M $201.8M Q2 2025 Q3 2025: $253.2M Q3 2025 Q4 2025: $272.6M Q4 2025 Q1 2026: $193.4M Q1 2026 Q2 2026: $159.5M Q2 2026

Holdings 193 stocks · $201.8M
VOO Vanguard S&P 500 ETF 10.86% 38,563 $21.9M Add +4.9%
SPY SS SPDR S&P 500 ETF Trust-US 5.12% 16,711 $10.3M Add +8.3%
VYM Vanguard High DVD Yield ETF 4.86% 73,512 $9.8M Add +1.3%
MSFT Microsoft Corp. 4.48% 18,158 $9.0M Add +8.3%
KO The Coca-Cola Co. 4.45% 126,908 $9.0M Add +1893.5%
GLD SPDR Gold Shares 4.36% 28,853 $8.8M Add +0.3%
IVV iShares Core S&P 500 ETF 4.24% 13,764 $8.5M Add +1.6%
AAPL Apple Inc. 3.35% 32,917 $6.8M Add +5.2%
IAU iShares Gold Trust 2.48% 80,331 $5.0M Add +2.2%
NVDA Nvidia Corp. 2.14% 27,353 $4.3M Add +10.0%
IWM iShares Russell 2000 ETF 2.09% 19,544 $4.2M Reduce -3.3%
VB Vanguard Most SM-Cap ETF-Usd 1.86% 15,822 $3.7M Reduce -2.4%
JAAA Janus Henderson Aaa Clo ETF 1.86% 73,792 $3.7M Reduce -60.4%
AMZN Amazon.com Inc. 1.62% 14,927 $3.3M Add +11.4%
IVW iShares S&P 500 Growth ETF 1.50% 27,414 $3.0M Add +0.4%
SCHB Schwab US Broad Market ETF 1.18% 100,030 $2.4M Reduce -0.6%
VIG Vanguard Dividend Apprec ETF 1.05% 10,379 $2.1M Add +0.3%
SCHD Schwab US DVD Equity ETF 1.04% 78,816 $2.1M Add +0.9%
QQQ Invesco QQQ Trust Series 1 0.97% 3,560 $2.0M Add +0.6%
CBOE Cboe Global Markets Inc. 0.95% 8,185 $1.9M Reduce -0.0%
COST Costco Wholesale Corp. 0.91% 1,846 $1.8M Add +14.7%
IEF iShares 7-10 Year Treasury B 0.89% 18,840 $1.8M Add +0.5%
JPM JPMorgan Chase & Co. 0.89% 6,169 $1.8M Add +9.6%
IJH iShares Core S&P Midcap ETF 0.88% 28,709 $1.8M Reduce -8.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.87% 6,279 $1.8M Reduce -3.0%
IWV iShares Russell 3000 ETF 0.84% 4,833 $1.7M Add +6.8%
AVGO Broadcom Inc. 0.80% 5,837 $1.6M Add +27.0%
JBBB Janus Henderson B-BBB Clo Et 0.76% 31,690 $1.5M Reduce -52.3%
BRK.A Berkshire Hathaway Inc. Class A 0.72% 2 $1.5M No change
DVY iShares Select Dividend ETF 0.67% 10,181 $1.4M Add +0.3%
GOOGL Alphabet Inc. Class A 0.67% 7,668 $1.4M Add +13.4%
GOOG Alphabet Inc. Class C 0.66% 7,556 $1.3M Add +6.8%
BRK.B Berkshire Hathaway Inc. Class B 0.65% 2,693 $1.3M Add +4.0%
HD Home Depot Inc. 0.64% 3,546 $1.3M Add +14.6%
META Meta Platforms Inc. Class A 0.62% 1,691 $1.2M Add +13.3%
VIOO Vanguard S&P Small-Cap 600 E 0.57% 11,401 $1.2M Reduce -2.3%
DFAX Dimensional World Ex US Core 0.52% 35,606 $1.0M Add +2.6%
JNJ Johnson & Johnson 0.49% 6,417 $980K Add +6.8%
CSCO Cisco Systems Inc. 0.48% 14,062 $976K Add +4.5%
XOM Exxon Mobil Corp. 0.48% 8,919 $961K Add +1.1%
TSLA Tesla Inc. 0.43% 2,709 $861K Add +30.2%
NFLX Netflix Inc. 0.42% 627 $840K Add +13.2%
RBLX Roblox Corp. Class A 0.41% 7,849 $826K Add +94.4%
XLF SS Financial Select Sector 0.39% 14,950 $783K No change
ASTS Ast Spacemobile Inc. 0.39% 16,746 $783K Add +3.5%
IWF iShares Russell 1000 Growth 0.36% 1,733 $736K Reduce -1.0%
MRK Merck & Co. Inc. 0.35% 8,809 $697K Add +164.7%
DFUS Dimensional US Eq MKT ETF 0.35% 10,394 $697K No change
SNOW Snowflake Inc. 0.34% 3,101 $694K Add +97.1%
EGP Eastgroup Properties Inc. 0.34% 4,105 $686K Reduce -17.9%
USMV iShares MSCI USA Min Vol Fac 0.33% 6,996 $657K Add +0.3%
WMT Walmart Inc. 0.31% 6,489 $634K Add +16.7%
RSP Invesco S&P 500 Equal Weight 0.31% 3,424 $622K Add +11.4%
VRSN Verisign Inc. 0.30% 2,120 $612K Add +107.8%
VUG Vanguard Mrngstar GR ETF-Sui 0.29% 1,337 $586K Add +11.6%
BBJP JPMorgan Betabuilders Japan 0.27% 8,852 $547K Reduce -1.4%
ABBV Abbvie Inc. 0.27% 2,934 $545K Reduce -0.6%
ANET Arista Networks Inc. 0.27% 5,314 $544K Add +56.0%
SCHF Schwab Intl Equity ETF 0.26% 23,681 $523K Reduce -20.2%
V Visa Inc. Class A 0.26% 1,455 $517K Add +27.0%
DASH DoorDash Inc. Class A 0.26% 2,096 $517K New
NOBL Proshares S&P 500 Dividend A 0.25% 5,039 $507K Add +0.2%
CEF Sprott Physical Gold and Sil 0.25% 16,490 $496K No change
LLY Eli Lilly & Co. 0.24% 629 $490K Reduce -20.6%
AMAT Applied Materials Inc. 0.24% 2,676 $490K Add +40.7%
KMX Carmax Inc. 0.24% 7,189 $483K Add +169.1%
PNC PNC Financial Services Group 0.23% 2,438 $454K New
GE General Electric filed as GE AEROSPACE 0.22% 1,752 $451K Add +23.9%
QCOM Qualcomm Inc. 0.22% 2,802 $446K Reduce -14.8%
PLTR Palantir Technologies Inc. Class A 0.22% 3,217 $439K New
GEV GE Vernova Inc. 0.22% 827 $438K New
FTNT Fortinet Inc. 0.21% 4,103 $434K Add +62.6%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.21% 1,466 $432K Add +9.6%
DAL Delta Air Lines Inc. 0.21% 8,689 $427K New
IJR iShares Core S&P Small-Cap E 0.21% 3,907 $427K Reduce -15.4%
XLE SS Energy Select Sector 0.20% 4,783 $406K Add +0.2%
GM General Motors Co. 0.20% 8,140 $401K Add +63.0%
TPR Tapestry Inc. 0.20% 4,530 $398K New
CB Chubb Ltd. 0.19% 1,356 $393K New
ADBE Adobe Inc. 0.19% 1,010 $391K Add +79.4%
EXPE Expedia Group Inc. 0.19% 2,271 $383K New
PEP Pepsico Inc. 0.19% 2,884 $381K New
MA Mastercard Inc. Class A 0.19% 675 $379K Add +25.2%
BN Brookfield Corp. 0.19% 6,104 $378K No change
INCY Incyte Corp. 0.18% 5,447 $371K New
IGSB iShares 1-5Y Inv Grade Corp. 0.18% 7,000 $369K New
LYFT LYFT Inc. Class A 0.18% 23,111 $364K New
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.18% 7,632 $361K Reduce -1.8%
EIX Edison International 0.18% 6,969 $360K New
EXR Extra Space Storage Inc. 0.18% 2,435 $359K New
MSCI MSCI Inc. 0.18% 615 $355K New
FIX Comfort Systems USA Inc. 0.18% 660 $354K New
ORLY O'reilly Automotive Inc. 0.17% 3,910 $352K Reduce -4.2%
PM Philip Morris International 0.17% 1,884 $343K Add +45.8%
MKL Markel Group Inc. 0.17% 169 $338K Add +0.6%
UNH Unitedhealth Group Inc. 0.17% 1,079 $337K Reduce -0.3%
AON Aon PLC Class A 0.17% 943 $336K Add +0.6%
BBCA JPMorgan Betabuilders Canada 0.17% 4,168 $336K No change
IGM iShares Expanded Tech Sector 0.17% 2,993 $336K Reduce -43.2%
IXUS iShares Core Intl Stock ETF 0.17% 4,314 $334K No change

Show all 193 holdings

Portfolio Sells Q1 2025 → Q2 2025
JAAA Janus Henderson Aaa Clo ETF Reduce -60.4% 1.86% −4.08
JBBB Janus Henderson B-BBB Clo Et Reduce -52.3% 0.76% −1.27
IWM iShares Russell 2000 ETF Reduce -3.3% 2.09% −0.44
VB Vanguard Most SM-Cap ETF-Usd Reduce -2.4% 1.86% −0.40
IJH iShares Core S&P Midcap ETF Reduce -8.3% 0.88% −0.26
CBOE Cboe Global Markets Inc. Reduce -0.0% 0.95% −0.22
EGP Eastgroup Properties Inc. Reduce -17.9% 0.34% −0.21
UNH Unitedhealth Group Inc. Reduce -0.3% 0.17% −0.19
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -3.0% 0.87% −0.18
SCHB Schwab US Broad Market ETF Reduce -0.6% 1.18% −0.18
LLY Eli Lilly & Co. Reduce -20.6% 0.24% −0.17
CCOI Cogent Communications Holdin Sold out 0.00% −0.16
VIXY Proshares Vix Short-Term Fut Sold out 0.00% −0.15
MMM 3M Co. Sold out 0.00% −0.14
COP Conocophillips Sold out 0.00% −0.14
CRM Salesforce Inc. Sold out 0.00% −0.14
VIOO Vanguard S&P Small-Cap 600 E Reduce -2.3% 0.57% −0.14
IGM iShares Expanded Tech Sector Reduce -43.2% 0.17% −0.13
ABBV Abbvie Inc. Reduce -0.6% 0.27% −0.12
SCHF Schwab Intl Equity ETF Reduce -20.2% 0.26% −0.11
CVX Chevron Corp. Reduce -13.7% 0.14% −0.10
QCOM Qualcomm Inc. Reduce -14.8% 0.22% −0.10
IJR iShares Core S&P Small-Cap E Reduce -15.4% 0.21% −0.09
PLD Prologis Inc. Reduce -9.9% 0.15% −0.07
ORLY O'reilly Automotive Inc. Reduce -4.2% 0.17% −0.07
PG The Procter & Gamble Co. Reduce -14.6% 0.11% −0.06
UPS United Parcel Service Class B Reduce -4.9% 0.14% −0.06
BBJP JPMorgan Betabuilders Japan Reduce -1.4% 0.27% −0.05
RC Ready Capital Corp. Reduce -45.2% 0.03% −0.04
IWF iShares Russell 1000 Growth Reduce -1.0% 0.36% −0.03
BAC Bank of America Corp. Reduce -1.8% 0.18% −0.02
DIS The Walt Disney Co. Reduce -12.4% 0.14% −0.02
ICAD Icad Inc. Reduce -23.6% 0.02% +0.00

Portfolio Buys Q1 2025 → Q2 2025
KO The Coca-Cola Co. Add +1893.5% 4.45% +4.16
MSFT Microsoft Corp. Add +8.3% 4.48% +0.52
NVDA Nvidia Corp. Add +10.0% 2.14% +0.45
AVGO Broadcom Inc. Add +27.0% 0.80% +0.31
RBLX Roblox Corp. Class A Add +94.4% 0.41% +0.26
DASH DoorDash Inc. Class A New 0.26% +0.26
PNC PNC Financial Services Group New 0.23% +0.23
PLTR Palantir Technologies Inc. Class A New 0.22% +0.22
GEV GE Vernova Inc. New 0.22% +0.22
DAL Delta Air Lines Inc. New 0.21% +0.21
SNOW Snowflake Inc. Add +97.1% 0.34% +0.20
TPR Tapestry Inc. New 0.20% +0.20
CB Chubb Ltd. New 0.19% +0.19
EXPE Expedia Group Inc. New 0.19% +0.19
PEP Pepsico Inc. New 0.19% +0.19
INCY Incyte Corp. New 0.18% +0.18
IGSB iShares 1-5Y Inv Grade Corp. New 0.18% +0.18
LYFT LYFT Inc. Class A New 0.18% +0.18
EIX Edison International New 0.18% +0.18
EXR Extra Space Storage Inc. New 0.18% +0.18
MSCI MSCI Inc. New 0.18% +0.18
FIX Comfort Systems USA Inc. New 0.18% +0.18
DKNG Draftkings Inc. Class A New 0.17% +0.17
APH Amphenol Corp. Class A New 0.16% +0.16
TXRH Texas Roadhouse Inc. New 0.16% +0.16
FTI Technipfmc PLC New 0.16% +0.16
ILMN Illumina Inc. New 0.16% +0.16
MRK Merck & Co. Inc. Add +164.7% 0.35% +0.16
ASTS Ast Spacemobile Inc. Add +3.5% 0.39% +0.16
MNST Monster Beverage Corp. New 0.16% +0.16
MANH Manhattan Associates Inc. New 0.15% +0.15
INTC Intel Corp. New 0.15% +0.15
NTNX Nutanix Inc. Class A New 0.15% +0.15
TEAM Atlassian Corp. Class A New 0.15% +0.15
LNG Cheniere Energy Inc. New 0.14% +0.14
NOW ServiceNow Inc. New 0.14% +0.14
PANW Palo Alto Networks Inc. New 0.14% +0.14
TOL Toll Brothers Inc. New 0.14% +0.14
VRSN Verisign Inc. Add +107.8% 0.30% +0.14
RGLD Royal Gold Inc. New 0.14% +0.14
NTRA Natera Inc. New 0.14% +0.14
EME Emcor Group Inc. New 0.13% +0.13
ARE Alexandria Real Estate Equit New 0.13% +0.13
VEEV Veeva Systems Inc. Class A New 0.13% +0.13
LMT Lockheed Martin Corp. New 0.13% +0.13
JBHT Hunt (jb) Transprt SVCS Inc. New 0.13% +0.13
ORCL Oracle Corp. New 0.12% +0.12
DVN Devon Energy Corp. New 0.12% +0.12
ARW Arrow Electronics Inc. New 0.12% +0.12
ZS Zscaler Inc. New 0.12% +0.12

Options Activity Q1 2025 → Q2 2025
NVDA Nvidia Corp. call Sold out 1,000 $108Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 149$159.5MVOO, IVV, KO, SPY, GLD
Q1 2026 229$193.4MVOO, GLD, KO, SPY, IVV
Q4 2025 284$272.6MVOO, VYM, SPY, GLD, AAPL
Q3 2025 267$253.2MVOO, SPY, VYM, GLD, MSFT
Q2 2025 193$201.8MVOO, SPY, VYM, MSFT, KO
Q1 2025 119$159.2MVOO, JAAA, VYM, SPY, GLD
Q4 2024 98$153.2MVOO, VYM, SPY, JAAA, IVV
Q3 2024 102$147.6MVOO, VYM, SPY, IVV, JAAA
Q2 2024 89$130.7MVOO, VYM, SPY, IVV, JAAA
Q1 2024 96$129.7MVOO, VYM, SPY, IVV, JAAA