waypoint wealth counsel

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 22, 2025), waypoint wealth counsel reported 98 stock positions worth $153.2 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 12.2% of the portfolio, followed by Vanguard High DVD Yield ETF (VYM, 6.2%) and SS SPDR S&P 500 ETF Trust-US (SPY, 5.9%). Compared with Q3 2024, it opened 1 new position, sold out of 5, added to 60 and reduced 19. The biggest buy was Janus Henderson Aaa Clo ETF (JAAA, shares +14%) and the biggest sale SPDR Gold Shares (GLD, shares −1%).

Most Recent 13F
Q2 2026
Location
ATLANTA, GA
CIK
0001807909
Portfolio Value
$153.2M (Q4 2024)
SEC Filing
0001807909-25-000001 ↗ filed Jan 22, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $129.7M Q1 2024 Q2 2024: $130.7M Q2 2024 Q3 2024: $147.6M Q3 2024 Q4 2024: $153.2M $153.2M Q4 2024 Q1 2025: $159.2M Q1 2025 Q2 2025: $201.8M Q2 2025 Q3 2025: $253.2M Q3 2025 Q4 2025: $272.6M Q4 2025 Q1 2026: $193.4M Q1 2026 Q2 2026: $159.5M Q2 2026

Holdings 98 stocks · $153.2M
VOO Vanguard S&P 500 ETF 12.21% 34,728 $18.7M Add +3.7%
VYM Vanguard High DVD Yield ETF 6.15% 73,856 $9.4M Add +1.4%
SPY SS SPDR S&P 500 ETF Trust-US 5.92% 15,486 $9.1M Add +0.1%
JAAA Janus Henderson Aaa Clo ETF 5.64% 170,522 $8.6M Add +14.1%
IVV iShares Core S&P 500 ETF 5.20% 13,532 $8.0M Reduce -2.2%
AAPL Apple Inc. 5.05% 30,877 $7.7M Add +4.6%
MSFT Microsoft Corp. 4.47% 16,232 $6.8M Add +2.1%
GLD SPDR Gold Shares 4.45% 28,156 $6.8M Reduce -1.0%
IWM iShares Russell 2000 ETF 3.32% 23,050 $5.1M Add +16.8%
IAU iShares Gold Trust 2.54% 78,597 $3.9M Reduce -0.3%
VB Vanguard Most SM-Cap ETF-Usd 2.20% 14,022 $3.4M Add +0.4%
JBBB Janus Henderson B-BBB Clo Et 1.86% 57,988 $2.9M Add +8.2%
NVDA Nvidia Corp. 1.85% 21,149 $2.8M Add +1.5%
IVW iShares S&P 500 Growth ETF 1.81% 27,282 $2.8M Add +0.4%
AMZN Amazon.com Inc. 1.81% 12,617 $2.8M Add +3.2%
SCHB Schwab US Broad Market ETF 1.47% 99,442 $2.3M Reduce -0.3%
IJH iShares Core S&P Midcap ETF 1.46% 35,972 $2.2M Add +0.3%
SCHD Schwab US DVD Equity ETF 1.37% 77,041 $2.1M Add +3.4%
QQQ Invesco QQQ Trust Series 1 1.30% 3,890 $2.0M Add +1.6%
VIG Vanguard Dividend Apprec ETF 1.29% 10,109 $2.0M Add +9.0%
JPM JPMorgan Chase & Co. 1.15% 7,331 $1.8M Add +2.5%
IEF iShares 7-10 Year Treasury B 1.13% 18,700 $1.7M Add +14.9%
CBOE Cboe Global Markets Inc. 1.04% 8,187 $1.6M No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.99% 5,767 $1.5M Add +0.2%
IWV iShares Russell 3000 ETF 0.98% 4,514 $1.5M Add +19.6%
GOOG Alphabet Inc. Class C 0.92% 7,384 $1.4M Reduce -4.5%
COST Costco Wholesale Corp. 0.91% 1,529 $1.4M Add +14.0%
DVY iShares Select Dividend ETF 0.87% 10,122 $1.3M Add +0.3%
VIOO Vanguard S&P Small-Cap 600 E 0.84% 12,141 $1.3M Reduce -0.1%
GOOGL Alphabet Inc. Class A 0.83% 6,712 $1.3M Add +3.2%
HD Home Depot Inc. 0.79% 3,110 $1.2M Add +20.2%
BRK.B Berkshire Hathaway Inc. Class B 0.68% 2,310 $1.0M Add +2.8%
XOM Exxon Mobil Corp. 0.60% 8,611 $926K Add +0.9%
AVGO Broadcom Inc. 0.59% 3,916 $908K Add +4.4%
DFAX Dimensional World Ex US Core 0.59% 36,369 $904K Reduce -0.1%
EGP Eastgroup Properties Inc. 0.57% 5,400 $867K Add +1.9%
XLE SS Energy Select Sector 0.53% 9,512 $815K No change
META Meta Platforms Inc. Class A 0.51% 1,338 $784K Add +4.4%
CSCO Cisco Systems Inc. 0.50% 13,055 $773K Add +1.7%
TSLA Tesla Inc. 0.50% 1,898 $766K Add +6.9%
IWF iShares Russell 1000 Growth 0.49% 1,861 $747K No change
JNJ Johnson & Johnson 0.48% 5,092 $736K Add +4.0%
XLF SS Financial Select Sector 0.47% 14,769 $714K No change
DFUS Dimensional US Eq MKT ETF 0.43% 10,394 $663K No change
USMV iShares MSCI USA Min Vol Fac 0.40% 6,948 $617K Reduce -13.9%
ABBV Abbvie Inc. 0.39% 3,345 $594K Reduce -2.8%
SCHF Schwab Intl Equity ETF 0.37% 30,729 $568K Reduce -2.8%
RSP Invesco S&P 500 Equal Weight 0.35% 3,073 $538K No change
IGM iShares Expanded Tech Sector 0.35% 5,265 $537K Add +0.1%
WMT Walmart Inc. 0.33% 5,593 $505K Add +7.7%
NOBL Proshares S&P 500 Dividend A 0.33% 5,030 $501K Add +0.5%
BBJP JPMorgan Betabuilders Japan 0.33% 9,077 $498K Reduce -0.8%
VUG Vanguard Mrngstar GR ETF-Sui 0.32% 1,203 $494K Add +2.9%
LLY Eli Lilly & Co. 0.32% 631 $487K Reduce -2.6%
NFLX Netflix Inc. 0.31% 539 $480K Add +3.5%
UNH Unitedhealth Group Inc. 0.29% 891 $451K Add +1.0%
QCOM Qualcomm Inc. 0.27% 2,663 $409K Add +1.2%
CEF Sprott Physical Gold and Sil 0.26% 16,490 $392K No change
KO The Coca-Cola Co. 0.24% 5,991 $373K Add +11.9%
BN Brookfield Corp. 0.23% 6,104 $351K No change
ASTS Ast Spacemobile Inc. 0.22% 16,180 $341K Add +1.3%
AON Aon PLC Class A 0.22% 934 $335K Add +0.8%
CAT Caterpillar Inc. 0.21% 905 $328K Add +9.4%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.21% 7,416 $326K Add +11.2%
CCOI Cogent Communications Holdin 0.21% 4,215 $325K No change
VOE Vngrd Mrngstr MD-Cap Val ETF 0.21% 2,005 $324K No change
CVX Chevron Corp. 0.21% 2,227 $323K Add +2.6%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.20% 7,968 $305K Add +15.3%
AMAT Applied Materials Inc. 0.20% 1,867 $304K Add +0.8%
BBCA JPMorgan Betabuilders Canada 0.20% 4,299 $303K No change
MRK Merck & Co. Inc. 0.20% 3,006 $299K Add +4.4%
UPS United Parcel Service Class B 0.19% 2,342 $295K Reduce -2.7%
PLD Prologis Inc. 0.19% 2,776 $293K Reduce -0.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.19% 1,325 $291K Add +2.5%
MKL Markel Group Inc. 0.19% 167 $288K No change
HNI Hni Corp. 0.19% 5,697 $287K Add +3.0%
IXUS iShares Core Intl Stock ETF 0.19% 4,314 $285K No change
ORLY O'reilly Automotive Inc. 0.19% 240 $285K Add +0.4%
V Visa Inc. Class A 0.18% 877 $277K Add +12.2%
GPC Genuine Parts Co. 0.18% 2,334 $273K Reduce -1.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.17% 2,366 $263K Reduce -4.9%
MA Mastercard Inc. Class A 0.17% 482 $254K Add +6.9%
IYF iShares US Financials ETF 0.16% 2,200 $243K Add +0.4%
PG The Procter & Gamble Co. 0.15% 1,378 $231K Add +5.3%
VOOG Vanguard S&P 500 Growth ETF 0.15% 626 $229K Add +2.5%
MLM Martin Marietta Materials 0.15% 433 $224K No change
AMD Advanced Micro Devices 0.14% 1,810 $219K Add +7.4%
BBAX JPMorgan Betabuilders Develo 0.14% 4,463 $218K No change
ODFL Old Dominion Freight Line 0.14% 1,219 $215K Reduce -2.0%
VTI VG Morningstar TS MKT ETF-US 0.14% 734 $213K New
UNP Union Pacific Corp. 0.14% 925 $211K Reduce -2.5%
NEU Newmarket Corp. 0.13% 383 $202K No change
SO The Southern Co. 0.13% 2,435 $200K Add +3.4%
RC Ready Capital Corp. 0.10% 21,935 $150K Add +0.1%
GSBD Goldman Sachs BDC Inc. 0.08% 10,590 $128K Reduce -63.7%
GIFT Giftify Inc. 0.03% 35,725 $39K No change
ICAD Icad Inc. 0.02% 14,400 $26K Add +44.0%
BLOCK INC (XYZ 0.25 11/01/27) 0.01% 26,000 $22K No change

Options reported separately and not counted above: TSLA calls ($121K).

Portfolio Sells Q3 2024 → Q4 2024
GLD SPDR Gold Shares Reduce -1.0% 4.45% −0.23
IVV iShares Core S&P 500 ETF Reduce -2.2% 5.20% −0.21
AMT American Tower Corp. Sold out 0.00% −0.19
GSBD Goldman Sachs BDC Inc. Reduce -63.7% 0.08% −0.19
KMX Carmax Inc. Sold out 0.00% −0.15
TGT Target Corp. Sold out 0.00% −0.14
IAU iShares Gold Trust Reduce -0.3% 2.54% −0.12
USMV iShares MSCI USA Min Vol Fac Reduce -13.9% 0.40% −0.10
DFAX Dimensional World Ex US Core Reduce -0.1% 0.59% −0.08
F Ford Motor Co. Sold out 0.00% −0.07
ABBV Abbvie Inc. Reduce -2.8% 0.39% −0.07
LLY Eli Lilly & Co. Reduce -2.6% 0.32% −0.07
SCHF Schwab Intl Equity ETF Reduce -2.8% 0.37% −0.07
VIOO Vanguard S&P Small-Cap 600 E Reduce -0.1% 0.84% −0.05
PLD Prologis Inc. Reduce -0.3% 0.19% −0.05
GPC Genuine Parts Co. Reduce -1.4% 0.18% −0.05
BBJP JPMorgan Betabuilders Japan Reduce -0.8% 0.33% −0.04
UPS United Parcel Service Class B Reduce -2.7% 0.19% −0.03
ODFL Old Dominion Freight Line Reduce -2.0% 0.14% −0.03
SCHB Schwab US Broad Market ETF Reduce -0.3% 1.47% −0.02
UNP Union Pacific Corp. Reduce -2.5% 0.14% −0.02
DANIMER SCIENTIFIC INC Sold out 0.00% −0.00
DIS The Walt Disney Co. Reduce -4.9% 0.17% +0.01
GOOG Alphabet Inc. Class C Reduce -4.5% 0.92% +0.04

Portfolio Buys Q3 2024 → Q4 2024
JAAA Janus Henderson Aaa Clo ETF Add +14.1% 5.64% +0.49
AAPL Apple Inc. Add +4.6% 5.05% +0.39
IWM iShares Russell 2000 ETF Add +16.8% 3.32% +0.37
AMZN Amazon.com Inc. Add +3.2% 1.81% +0.26
VOO Vanguard S&P 500 ETF Add +3.7% 12.21% +0.24
TSLA Tesla Inc. Add +6.9% 0.50% +0.19
AVGO Broadcom Inc. Add +4.4% 0.59% +0.15
IWV iShares Russell 3000 ETF Add +19.6% 0.98% +0.15
NVDA Nvidia Corp. Add +1.5% 1.85% +0.14
VTI VG Morningstar TS MKT ETF-US New 0.14% +0.14
JPM JPMorgan Chase & Co. Add +2.5% 1.15% +0.13
COST Costco Wholesale Corp. Add +14.0% 0.91% +0.11
GOOGL Alphabet Inc. Class A Add +3.2% 0.83% +0.10
JBBB Janus Henderson B-BBB Clo Et Add +8.2% 1.86% +0.08
HD Home Depot Inc. Add +20.2% 0.79% +0.08
NFLX Netflix Inc. Add +3.5% 0.31% +0.06
VIG Vanguard Dividend Apprec ETF Add +9.0% 1.29% +0.05
IEF iShares 7-10 Year Treasury B Add +14.9% 1.13% +0.05
WMT Walmart Inc. Add +7.7% 0.33% +0.05
IVW iShares S&P 500 Growth ETF Add +0.4% 1.81% +0.04
CSCO Cisco Systems Inc. Add +1.7% 0.50% +0.04
V Visa Inc. Class A Add +12.2% 0.18% +0.04
BAC Bank of America Corp. Add +11.2% 0.21% +0.03
QQQ Invesco QQQ Trust Series 1 Add +1.6% 1.30% +0.03
VUG Vanguard Mrngstar GR ETF-Sui Add +2.9% 0.32% +0.02
MA Mastercard Inc. Class A Add +6.9% 0.17% +0.01
META Meta Platforms Inc. Class A Add +4.4% 0.51% +0.01
IGM iShares Expanded Tech Sector Add +0.1% 0.35% +0.01
VOOG Vanguard S&P 500 Growth ETF Add +2.5% 0.15% +0.01
ICAD Icad Inc. Add +44.0% 0.02% +0.01
IYF iShares US Financials ETF Add +0.4% 0.16% +0.00
SLB SLB Ltd. Add +15.3% 0.20% +0.00
AON Aon PLC Class A Add +0.8% 0.22% +0.00
ORLY O'reilly Automotive Inc. Add +0.4% 0.19% −0.00
PG The Procter & Gamble Co. Add +5.3% 0.15% −0.00
IBM Intl Business Machines Corp. Add +2.5% 0.19% −0.00
CAT Caterpillar Inc. Add +9.4% 0.21% −0.00
CVX Chevron Corp. Add +2.6% 0.21% −0.01
SO The Southern Co. Add +3.4% 0.13% −0.01
HNI Hni Corp. Add +3.0% 0.19% −0.01
RC Ready Capital Corp. Add +0.1% 0.10% −0.02
KO The Coca-Cola Co. Add +11.9% 0.24% −0.02
BRK.B Berkshire Hathaway Inc. Class B Add +2.8% 0.68% −0.02
MRK Merck & Co. Inc. Add +4.4% 0.20% −0.03
NOBL Proshares S&P 500 Dividend A Add +0.5% 0.33% −0.04
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +0.2% 0.99% −0.04
QCOM Qualcomm Inc. Add +1.2% 0.27% −0.04
AMD Advanced Micro Devices Add +7.4% 0.14% −0.04
VB Vanguard Most SM-Cap ETF-Usd Add +0.4% 2.20% −0.05
SCHD Schwab US DVD Equity ETF Add +3.4% 1.37% −0.05

Options Activity Q3 2024 → Q4 2024
QQQ Invesco QQQ Trust Series 1 put Sold out 2,000 $976Kbefore exit
TSLA Tesla Inc. call New 300 $121K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 149$159.5MVOO, IVV, KO, SPY, GLD
Q1 2026 229$193.4MVOO, GLD, KO, SPY, IVV
Q4 2025 284$272.6MVOO, VYM, SPY, GLD, AAPL
Q3 2025 267$253.2MVOO, SPY, VYM, GLD, MSFT
Q2 2025 193$201.8MVOO, SPY, VYM, MSFT, KO
Q1 2025 119$159.2MVOO, JAAA, VYM, SPY, GLD
Q4 2024 98$153.2MVOO, VYM, SPY, JAAA, IVV
Q3 2024 102$147.6MVOO, VYM, SPY, IVV, JAAA
Q2 2024 89$130.7MVOO, VYM, SPY, IVV, JAAA
Q1 2024 96$129.7MVOO, VYM, SPY, IVV, JAAA