waypoint wealth counsel
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 19, 2024), waypoint wealth counsel reported 89 stock positions worth $130.7 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 12.0% of the portfolio, followed by Vanguard High DVD Yield ETF (VYM, 6.5%) and SS SPDR S&P 500 ETF Trust-US (SPY, 6.1%). Compared with Q1 2024, it opened 2 new positions, sold out of 9, added to 40 and reduced 36. The biggest buy was Apple (AAPL, shares +0%) and the biggest sale Cisco Systems (CSCO, shares −39%).
- Most Recent 13F
- Q2 2026
- Location
- ATLANTA, GA
- CIK
- 0001807909
- Portfolio Value
- $130.7M (Q2 2024)
- SEC Filing
- 0001807909-24-000008 ↗ filed Jul 19, 2024
Holdings Value
Holdings 89 stocks · $130.7M
| VOO Vanguard S&P 500 ETF | 12.00% | 31,361 | $15.7M | Add +3.4% |
| VYM Vanguard High DVD Yield ETF | 6.53% | 71,994 | $8.5M | Reduce -1.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 6.07% | 14,582 | $7.9M | Reduce -2.0% |
| IVV iShares Core S&P 500 ETF | 5.62% | 13,429 | $7.3M | Add +0.6% |
| JAAA Janus Henderson Aaa Clo ETF | 5.51% | 141,454 | $7.2M | Add +3.1% |
| MSFT Microsoft Corp. | 5.20% | 15,198 | $6.8M | Add +0.9% |
| GLD SPDR Gold Shares | 4.55% | 27,656 | $5.9M | Add +4.2% |
| AAPL Apple Inc. | 4.54% | 28,190 | $5.9M | Add +0.3% |
| IWM iShares Russell 2000 ETF | 3.01% | 19,394 | $3.9M | Reduce -0.3% |
| IAU iShares Gold Trust | 2.66% | 79,099 | $3.5M | Add +0.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 2.37% | 14,203 | $3.1M | Reduce -0.0% |
| JBBB Janus Henderson B-BBB Clo Et | 1.97% | 52,230 | $2.6M | Add +3.3% |
| IVW iShares S&P 500 Growth ETF | 1.92% | 27,100 | $2.5M | Add +0.1% |
| NVDA Nvidia Corp. | 1.70% | 17,978 | $2.2M | Reduce -2.6% |
| AMZN Amazon.com Inc. | 1.61% | 10,913 | $2.1M | Reduce -0.9% |
| SCHB Schwab US Broad Market ETF | 1.57% | 32,619 | $2.1M | Reduce -3.7% |
| SCHD Schwab US DVD Equity ETF | 1.47% | 24,629 | $1.9M | Reduce -10.3% |
| IJH iShares Core S&P Midcap ETF | 1.43% | 31,854 | $1.9M | Reduce -1.3% |
| QQQ Invesco QQQ Trust Series 1 | 1.39% | 3,792 | $1.8M | Add +12.2% |
| VIG Vanguard Dividend Apprec ETF | 1.26% | 8,999 | $1.6M | Add +0.7% |
| IEF iShares 7-10 Year Treasury B | 1.26% | 17,540 | $1.6M | Reduce -3.8% |
| GOOG Alphabet Inc. Class C | 1.07% | 7,628 | $1.4M | Reduce -3.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.06% | 5,748 | $1.4M | Add +0.3% |
| CBOE Cboe Global Markets Inc. | 1.06% | 8,180 | $1.4M | Reduce -0.0% |
| JPM JPMorgan Chase & Co. | 1.05% | 6,801 | $1.4M | Add +0.2% |
| DVY iShares Select Dividend ETF | 0.92% | 9,905 | $1.2M | Reduce -1.4% |
| VIOO Vanguard S&P Small-Cap 600 E | 0.91% | 12,148 | $1.2M | Reduce -2.2% |
| IWV iShares Russell 3000 ETF | 0.89% | 3,763 | $1.2M | Add +0.3% |
| COST Costco Wholesale Corp. | 0.84% | 1,289 | $1.1M | Add +0.4% |
| GOOGL Alphabet Inc. Class A | 0.78% | 5,591 | $1.0M | Reduce -3.3% |
| XOM Exxon Mobil Corp. | 0.75% | 8,508 | $979K | Reduce -9.2% |
| EGP Eastgroup Properties Inc. | 0.74% | 5,650 | $961K | Add +2.7% |
| DFAX Dimensional World Ex US Core | 0.69% | 35,668 | $907K | Add +3.8% |
| XLE SS Energy Select Sector | 0.68% | 9,727 | $887K | Add +0.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.66% | 2,118 | $861K | Add +2.9% |
| HD Home Depot Inc. | 0.64% | 2,429 | $836K | Reduce -2.0% |
| USMV iShares MSCI USA Min Vol Fac | 0.63% | 9,822 | $825K | Add +0.3% |
| IWF iShares Russell 1000 Growth | 0.52% | 1,872 | $682K | Add +21.7% |
| JNJ Johnson & Johnson | 0.51% | 4,556 | $666K | Reduce -3.1% |
| CSCO Cisco Systems Inc. | 0.46% | 12,767 | $607K | Reduce -39.0% |
| SCHF Schwab Intl Equity ETF | 0.46% | 15,509 | $596K | Reduce -2.3% |
| ABBV Abbvie Inc. | 0.44% | 3,354 | $575K | Reduce -1.3% |
| META Meta Platforms Inc. Class A | 0.39% | 1,019 | $514K | Add +2.7% |
| QCOM Qualcomm Inc. | 0.38% | 2,482 | $494K | Reduce -2.7% |
| LLY Eli Lilly & Co. | 0.37% | 541 | $490K | Add +1.5% |
| RSP Invesco S&P 500 Equal Weight | 0.37% | 2,952 | $485K | Add +0.8% |
| NOBL Proshares S&P 500 Dividend A | 0.37% | 4,991 | $480K | Reduce -14.3% |
| GSBD Goldman Sachs BDC Inc. | 0.33% | 29,076 | $437K | Reduce -7.9% |
| AVGO Broadcom Inc. | 0.33% | 267 | $429K | Add +3.5% |
| AMAT Applied Materials Inc. | 0.32% | 1,797 | $424K | Add +0.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.31% | 1,100 | $411K | Add +1.9% |
| INTC Intel Corp. | 0.30% | 12,581 | $390K | Reduce -2.2% |
| UNH Unitedhealth Group Inc. | 0.29% | 743 | $379K | Reduce -2.2% |
| CVX Chevron Corp. | 0.29% | 2,388 | $374K | Reduce -7.6% |
| CEF Sprott Physical Gold and Sil | 0.28% | 16,490 | $364K | No change |
| MRK Merck & Co. Inc. | 0.28% | 2,926 | $362K | Add +0.7% |
| GPC Genuine Parts Co. | 0.26% | 2,456 | $340K | Add +4.2% |
| UPS United Parcel Service Class B | 0.25% | 2,359 | $323K | Reduce -1.7% |
| WMT Walmart Inc. | 0.25% | 4,768 | $323K | Add +1.1% |
| RC Ready Capital Corp. | 0.24% | 38,224 | $313K | Reduce -17.3% |
| KO The Coca-Cola Co. | 0.23% | 4,820 | $307K | Add +0.8% |
| DFUS Dimensional US Eq MKT ETF | 0.23% | 5,197 | $306K | No change |
| IGM iShares Expanded Tech Sector | 0.23% | 3,208 | $303K | New |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.23% | 2,005 | $302K | No change |
| PLD Prologis Inc. | 0.22% | 2,604 | $292K | Reduce -1.1% |
| IXUS iShares Core Intl Stock ETF | 0.22% | 4,314 | $291K | No change |
| TSLA Tesla Inc. | 0.22% | 1,470 | $291K | Reduce -40.5% |
| NFLX Netflix Inc. | 0.22% | 431 | $291K | Add +1.2% |
| CAT Caterpillar Inc. | 0.22% | 845 | $281K | Add +0.2% |
| AON Aon PLC Class A | 0.20% | 895 | $263K | Add +1.0% |
| MKL Markel Group Inc. | 0.20% | 166 | $262K | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.20% | 2,594 | $258K | Add +3.0% |
| AMD Advanced Micro Devices | 0.20% | 1,571 | $255K | Add +16.1% |
| BN Brookfield Corp. | 0.19% | 6,104 | $254K | No change |
| ORLY O'reilly Automotive Inc. | 0.19% | 233 | $246K | Add +1.8% |
| CCOI Cogent Communications Holdin | 0.18% | 4,215 | $238K | New |
| MLM Martin Marietta Materials | 0.18% | 427 | $231K | Reduce -0.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.17% | 5,676 | $226K | Add +1.0% |
| AMT American Tower Corp. | 0.17% | 1,154 | $224K | Reduce -0.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.17% | 1,296 | $224K | Add +0.1% |
| ODFL Old Dominion Freight Line | 0.16% | 1,205 | $213K | No change |
| PAAS Pan American Silver Corp. | 0.16% | 10,500 | $209K | Reduce -70.4% |
| IYF iShares US Financials ETF | 0.16% | 2,183 | $206K | Add +0.3% |
| VOOG Vanguard S&P 500 Growth ETF | 0.15% | 606 | $202K | Reduce -44.7% |
| ASTS Ast Spacemobile Inc. | 0.14% | 15,974 | $185K | No change |
| F Ford Motor Co. filed as FORD MTR CO DEL | 0.12% | 12,259 | $154K | Reduce -20.0% |
| BLOCK INC (XYZ 0.25 11/01/27) | 0.02% | 26,000 | $22K | No change |
| ICAD Icad Inc. | 0.01% | 10,000 | $13K | No change |
| DANIMER SCIENTIFIC INC | 0.00% | 10,529 | $6K | No change |
Portfolio Sells Q1 2024 → Q2 2024
| CSCO Cisco Systems Inc. | Reduce -39.0% | 0.46% | −0.34 |
| TSM Taiwan Semiconductor-SP ADR | Sold out | 0.00% | −0.27 |
| DIREXION DAILY S&P OIL & GAS | Sold out | 0.00% | −0.27 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.26 |
| VYM Vanguard High DVD Yield ETF | Reduce -1.1% | 6.53% | −0.25 |
| WDAY Workday Inc. Class A | Sold out | 0.00% | −0.25 |
| FCX Freeport-McMoran Inc. | Sold out | 0.00% | −0.25 |
| PAAS Pan American Silver Corp. | Reduce -70.4% | 0.16% | −0.25 |
| SCHD Schwab US DVD Equity ETF | Reduce -10.3% | 1.47% | −0.24 |
| NEU Newmarket Corp. | Sold out | 0.00% | −0.22 |
| UNP Union Pacific Corp. | Sold out | 0.00% | −0.17 |
| KMX Carmax Inc. | Sold out | 0.00% | −0.16 |
| COIN Coinbase Global Inc. Class A | Sold out | 0.00% | −0.16 |
| IWM iShares Russell 2000 ETF | Reduce -0.3% | 3.01% | −0.14 |
| INTC Intel Corp. | Reduce -2.2% | 0.30% | −0.14 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -0.0% | 2.37% | −0.13 |
| TSLA Tesla Inc. | Reduce -40.5% | 0.22% | −0.11 |
| VOOG Vanguard S&P 500 Growth ETF | Reduce -44.7% | 0.15% | −0.10 |
| CBOE Cboe Global Markets Inc. | Reduce -0.0% | 1.06% | −0.09 |
| HD Home Depot Inc. | Reduce -2.0% | 0.64% | −0.09 |
| XOM Exxon Mobil Corp. | Reduce -9.2% | 0.75% | −0.09 |
| NOBL Proshares S&P 500 Dividend A | Reduce -14.3% | 0.37% | −0.09 |
| RC Ready Capital Corp. | Reduce -17.3% | 0.24% | −0.09 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.3% | 1.43% | −0.09 |
| IEF iShares 7-10 Year Treasury B | Reduce -3.8% | 1.26% | −0.07 |
| JNJ Johnson & Johnson | Reduce -3.1% | 0.51% | −0.06 |
| VIOO Vanguard S&P Small-Cap 600 E | Reduce -2.2% | 0.91% | −0.06 |
| PLD Prologis Inc. | Reduce -1.1% | 0.22% | −0.04 |
| F Ford Motor Co. | Reduce -20.0% | 0.12% | −0.04 |
| DVY iShares Select Dividend ETF | Reduce -1.4% | 0.92% | −0.04 |
| ABBV Abbvie Inc. | Reduce -1.3% | 0.44% | −0.04 |
| GSBD Goldman Sachs BDC Inc. | Reduce -7.9% | 0.33% | −0.03 |
| CVX Chevron Corp. | Reduce -7.6% | 0.29% | −0.03 |
| UPS United Parcel Service Class B | Reduce -1.7% | 0.25% | −0.03 |
| MLM Martin Marietta Materials | Reduce -0.2% | 0.18% | −0.03 |
| SCHB Schwab US Broad Market ETF | Reduce -3.7% | 1.57% | −0.03 |
| SCHF Schwab Intl Equity ETF | Reduce -2.3% | 0.46% | −0.02 |
| AMT American Tower Corp. | Reduce -0.7% | 0.17% | −0.01 |
| UNH Unitedhealth Group Inc. | Reduce -2.2% | 0.29% | −0.00 |
| QCOM Qualcomm Inc. | Reduce -2.7% | 0.38% | +0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.0% | 6.07% | +0.07 |
| AMZN Amazon.com Inc. | Reduce -0.9% | 1.61% | +0.08 |
| GOOGL Alphabet Inc. Class A | Reduce -3.3% | 0.78% | +0.11 |
| GOOG Alphabet Inc. Class C | Reduce -3.0% | 1.07% | +0.15 |
| NVDA Nvidia Corp. | Reduce -2.6% | 1.70% | +0.41 |
Portfolio Buys Q1 2024 → Q2 2024
| AAPL Apple Inc. | Add +0.3% | 4.54% | +0.83 |
| VOO Vanguard S&P 500 ETF | Add +3.4% | 12.00% | +0.76 |
| GLD SPDR Gold Shares | Add +4.2% | 4.55% | +0.34 |
| MSFT Microsoft Corp. | Add +0.9% | 5.20% | +0.31 |
| QQQ Invesco QQQ Trust Series 1 | Add +12.2% | 1.39% | +0.23 |
| IGM iShares Expanded Tech Sector | New | 0.23% | +0.23 |
| IVV iShares Core S&P 500 ETF | Add +0.6% | 5.62% | +0.21 |
| CCOI Cogent Communications Holdin | New | 0.18% | +0.18 |
| IVW iShares S&P 500 Growth ETF | Add +0.1% | 1.92% | +0.16 |
| JAAA Janus Henderson Aaa Clo ETF | Add +3.1% | 5.51% | +0.14 |
| IWF iShares Russell 1000 Growth | Add +21.7% | 0.52% | +0.12 |
| COST Costco Wholesale Corp. | Add +0.4% | 0.84% | +0.11 |
| IAU iShares Gold Trust | Add +0.4% | 2.66% | +0.11 |
| AVGO Broadcom Inc. | Add +3.5% | 0.33% | +0.06 |
| JBBB Janus Henderson B-BBB Clo Et | Add +3.3% | 1.97% | +0.06 |
| LLY Eli Lilly & Co. | Add +1.5% | 0.37% | +0.06 |
| AMAT Applied Materials Inc. | Add +0.5% | 0.32% | +0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +1.9% | 0.31% | +0.03 |
| WMT Walmart Inc. | Add +1.1% | 0.25% | +0.03 |
| NFLX Netflix Inc. | Add +1.2% | 0.22% | +0.02 |
| META Meta Platforms Inc. Class A | Add +2.7% | 0.39% | +0.02 |
| IWV iShares Russell 3000 ETF | Add +0.3% | 0.89% | +0.02 |
| DFAX Dimensional World Ex US Core | Add +3.8% | 0.69% | +0.02 |
| KO The Coca-Cola Co. | Add +0.8% | 0.23% | +0.01 |
| BAC Bank of America Corp. | Add +1.0% | 0.17% | +0.01 |
| AMD Advanced Micro Devices | Add +16.1% | 0.20% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +0.2% | 1.05% | +0.00 |
| USMV iShares MSCI USA Min Vol Fac | Add +0.3% | 0.63% | −0.00 |
| VIG Vanguard Dividend Apprec ETF | Add +0.7% | 1.26% | −0.00 |
| IYF iShares US Financials ETF | Add +0.3% | 0.16% | −0.00 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.9% | 0.66% | −0.01 |
| ORLY O'reilly Automotive Inc. | Add +1.8% | 0.19% | −0.01 |
| RSP Invesco S&P 500 Equal Weight | Add +0.8% | 0.37% | −0.01 |
| MRK Merck & Co. Inc. | Add +0.7% | 0.28% | −0.02 |
| IBM Intl Business Machines Corp. | Add +0.1% | 0.17% | −0.02 |
| GPC Genuine Parts Co. | Add +4.2% | 0.26% | −0.02 |
| CAT Caterpillar Inc. | Add +0.2% | 0.22% | −0.02 |
| AON Aon PLC Class A | Add +1.0% | 0.20% | −0.03 |
| EGP Eastgroup Properties Inc. | Add +2.7% | 0.74% | −0.03 |
| XLE SS Energy Select Sector | Add +0.3% | 0.68% | −0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +0.3% | 1.06% | −0.04 |
| DIS The Walt Disney Co. | Add +3.0% | 0.20% | −0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 149 | $159.5M | VOO, IVV, KO, SPY, GLD |
| Q1 2026 | 229 | $193.4M | VOO, GLD, KO, SPY, IVV |
| Q4 2025 | 284 | $272.6M | VOO, VYM, SPY, GLD, AAPL |
| Q3 2025 | 267 | $253.2M | VOO, SPY, VYM, GLD, MSFT |
| Q2 2025 | 193 | $201.8M | VOO, SPY, VYM, MSFT, KO |
| Q1 2025 | 119 | $159.2M | VOO, JAAA, VYM, SPY, GLD |
| Q4 2024 | 98 | $153.2M | VOO, VYM, SPY, JAAA, IVV |
| Q3 2024 | 102 | $147.6M | VOO, VYM, SPY, IVV, JAAA |
| Q2 2024 | 89 | $130.7M | VOO, VYM, SPY, IVV, JAAA |
| Q1 2024 | 96 | $129.7M | VOO, VYM, SPY, IVV, JAAA |