waypoint wealth counsel
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 20, 2025), waypoint wealth counsel reported 267 stock positions worth $253.2 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 9.2% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 4.4%) and Vanguard High DVD Yield ETF (VYM, 4.2%). Compared with Q2 2025, it opened 104 new positions, sold out of 30, added to 119 and reduced 33. The biggest buy was a new position in P G & E (PCG) and the biggest sale Vanguard S&P 500 ETF (VOO, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- ATLANTA, GA
- CIK
- 0001807909
- Portfolio Value
- $253.2M (Q3 2025)
- SEC Filing
- 0001807909-25-000006 ↗ filed Oct 20, 2025
Holdings Value
Holdings 267 stocks · $253.2M
| VOO Vanguard S&P 500 ETF | 9.21% | 38,072 | $23.3M | Reduce -1.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.42% | 16,806 | $11.2M | Add +0.6% |
| VYM Vanguard High DVD Yield ETF | 4.21% | 75,708 | $10.7M | Add +3.0% |
| GLD SPDR Gold Shares | 3.97% | 28,267 | $10.0M | Reduce -2.0% |
| MSFT Microsoft Corp. | 3.76% | 18,368 | $9.5M | Add +1.2% |
| IVV iShares Core S&P 500 ETF | 3.66% | 13,863 | $9.3M | Add +0.7% |
| AAPL Apple Inc. | 3.47% | 34,518 | $8.8M | Add +4.9% |
| KO The Coca-Cola Co. | 3.32% | 126,735 | $8.4M | Reduce -0.1% |
| IAU iShares Gold Trust | 2.32% | 80,884 | $5.9M | Add +0.7% |
| NVDA Nvidia Corp. | 2.14% | 29,109 | $5.4M | Add +6.4% |
| IWM iShares Russell 2000 ETF | 1.95% | 20,385 | $4.9M | Add +4.3% |
| JAAA Janus Henderson Aaa Clo ETF | 1.60% | 79,722 | $4.0M | Add +8.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.59% | 15,869 | $4.0M | Add +0.3% |
| IVW iShares S&P 500 Growth ETF | 1.37% | 28,656 | $3.5M | Add +4.5% |
| AMZN Amazon.com Inc. | 1.32% | 15,220 | $3.3M | Add +2.0% |
| SCHB Schwab US Broad Market ETF | 1.04% | 102,487 | $2.6M | Add +2.5% |
| VIG Vanguard Dividend Apprec ETF | 0.89% | 10,445 | $2.3M | Add +0.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.84% | 3,543 | $2.1M | Reduce -0.5% |
| SCHD Schwab US DVD Equity ETF | 0.80% | 74,331 | $2.0M | Reduce -5.7% |
| CBOE Cboe Global Markets Inc. | 0.79% | 8,182 | $2.0M | Reduce -0.0% |
| AVGO Broadcom Inc. | 0.79% | 6,037 | $2.0M | Add +3.4% |
| GOOG Alphabet Inc. Class C | 0.75% | 7,843 | $1.9M | Add +3.8% |
| GOOGL Alphabet Inc. Class A | 0.75% | 7,774 | $1.9M | Add +1.4% |
| IJH iShares Core S&P Midcap ETF | 0.74% | 28,671 | $1.9M | Reduce -0.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.73% | 6,269 | $1.8M | Reduce -0.2% |
| IWV iShares Russell 3000 ETF | 0.72% | 4,845 | $1.8M | Add +0.3% |
| IEF iShares 7-10 Year Treasury B | 0.72% | 18,922 | $1.8M | Add +0.4% |
| JPM JPMorgan Chase & Co. | 0.67% | 5,405 | $1.7M | Reduce -12.4% |
| JBBB Janus Henderson B-BBB Clo Et | 0.62% | 32,610 | $1.6M | Add +2.9% |
| COST Costco Wholesale Corp. | 0.60% | 1,640 | $1.5M | Reduce -11.2% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.60% | 2 | $1.5M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.58% | 2,907 | $1.5M | Add +8.0% |
| DVY iShares Select Dividend ETF | 0.57% | 10,209 | $1.5M | Add +0.3% |
| HD Home Depot Inc. | 0.55% | 3,411 | $1.4M | Reduce -3.8% |
| WMT Walmart Inc. | 0.54% | 13,389 | $1.4M | Add +106.3% |
| JNJ Johnson & Johnson | 0.53% | 7,230 | $1.3M | Add +12.7% |
| META Meta Platforms Inc. Class A | 0.52% | 1,797 | $1.3M | Add +6.3% |
| TSLA Tesla Inc. | 0.52% | 2,935 | $1.3M | Add +8.3% |
| VIOO Vanguard S&P Small-Cap 600 E | 0.50% | 11,403 | $1.3M | Add +0.0% |
| RBLX Roblox Corp. Class A | 0.47% | 8,500 | $1.2M | Add +8.3% |
| DFAX Dimensional World Ex US Core | 0.44% | 35,901 | $1.1M | Add +0.8% |
| XOM Exxon Mobil Corp. | 0.42% | 9,361 | $1.1M | Add +5.0% |
| PEP Pepsico Inc. | 0.39% | 7,074 | $993K | Add +145.3% |
| CSCO Cisco Systems Inc. | 0.38% | 14,161 | $969K | Add +0.7% |
| INTC Intel Corp. | 0.37% | 27,803 | $933K | Add +100.8% |
| PLTR Palantir Technologies Inc. Class A | 0.37% | 5,098 | $930K | Add +58.5% |
| VRSN Verisign Inc. | 0.35% | 3,181 | $889K | Add +50.0% |
| MRK Merck & Co. Inc. | 0.33% | 9,864 | $828K | Add +12.0% |
| ASTS Ast Spacemobile Inc. | 0.33% | 16,771 | $823K | Add +0.1% |
| ANET Arista Networks Inc. | 0.32% | 5,499 | $801K | Add +3.5% |
| IWF iShares Russell 1000 Growth | 0.31% | 1,683 | $789K | Reduce -2.9% |
| SNOW Snowflake Inc. | 0.31% | 3,494 | $788K | Add +12.7% |
| DFUS Dimensional US Eq MKT ETF | 0.30% | 10,394 | $753K | No change |
| NFLX Netflix Inc. | 0.29% | 623 | $747K | Reduce -0.6% |
| EXPE Expedia Group Inc. | 0.28% | 3,354 | $717K | Add +47.7% |
| ABBV Abbvie Inc. | 0.28% | 3,093 | $716K | Add +5.4% |
| PCG P G & E Corp. | 0.28% | 46,988 | $709K | New |
| EGP Eastgroup Properties Inc. | 0.27% | 4,109 | $695K | Add +0.1% |
| ADBE Adobe Inc. | 0.27% | 1,920 | $677K | Add +90.1% |
| XLF SS Financial Select Sector | 0.27% | 12,552 | $676K | Reduce -16.0% |
| PNC PNC Financial Services Group | 0.26% | 3,337 | $671K | Add +36.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.26% | 1,395 | $669K | Add +4.3% |
| USMV iShares MSCI USA Min Vol Fac | 0.26% | 7,022 | $668K | Add +0.4% |
| FIX Comfort Systems USA Inc. | 0.26% | 803 | $663K | Add +21.7% |
| CB Chubb Ltd. | 0.26% | 2,334 | $659K | Add +72.1% |
| MOH Molina Healthcare Inc. | 0.26% | 3,421 | $655K | New |
| ZS Zscaler Inc. | 0.26% | 2,174 | $651K | Add +176.6% |
| RSP Invesco S&P 500 Equal Weight | 0.26% | 3,426 | $650K | Add +0.1% |
| FTI Technipfmc PLC | 0.26% | 16,413 | $647K | Add +73.8% |
| GE General Electric filed as GE AEROSPACE | 0.24% | 2,026 | $609K | Add +15.6% |
| ABNB Airbnb Inc. Class A | 0.24% | 5,004 | $608K | Add +145.9% |
| EIX Edison International | 0.24% | 10,968 | $606K | Add +57.4% |
| CEF Sprott Physical Gold and Sil | 0.24% | 16,490 | $605K | No change |
| UNH Unitedhealth Group Inc. | 0.24% | 1,748 | $604K | Add +62.0% |
| TPR Tapestry Inc. | 0.24% | 5,315 | $602K | Add +17.3% |
| FDX FedEx Corp. | 0.24% | 2,547 | $601K | Add +170.7% |
| GEV GE Vernova Inc. | 0.24% | 973 | $598K | Add +17.6% |
| DASH DoorDash Inc. Class A | 0.24% | 2,191 | $596K | Add +4.5% |
| GM General Motors Co. | 0.23% | 9,607 | $586K | Add +18.0% |
| BBY Best Buy Co. Inc. | 0.23% | 7,534 | $570K | New |
| ORCL Oracle Corp. | 0.22% | 1,974 | $555K | Add +73.8% |
| VEEV Veeva Systems Inc. Class A | 0.22% | 1,862 | $555K | Add +104.8% |
| INCY Incyte Corp. | 0.22% | 6,535 | $554K | Add +20.0% |
| MU Micron Technology Inc. | 0.22% | 3,294 | $551K | New |
| REGN Regeneron Pharmaceuticals | 0.22% | 976 | $549K | New |
| LLY Eli Lilly & Co. | 0.22% | 719 | $549K | Add +14.3% |
| MEDP Medpace Holdings Inc. | 0.21% | 1,045 | $537K | New |
| EG Everest Group Ltd. | 0.21% | 1,515 | $531K | New |
| MDT Medtronic PLC | 0.21% | 5,541 | $528K | New |
| SCHF Schwab Intl Equity ETF | 0.21% | 22,473 | $523K | Reduce -5.1% |
| DAL Delta Air Lines Inc. | 0.21% | 9,217 | $523K | Add +6.1% |
| NOBL Proshares S&P 500 Dividend A | 0.21% | 5,066 | $522K | Add +0.5% |
| PSX Phillips 66 | 0.20% | 3,799 | $517K | New |
| NEM Newmont Corp. | 0.20% | 6,090 | $513K | Add +44.8% |
| NEU Newmarket Corp. | 0.20% | 619 | $513K | Add +57.5% |
| LYFT LYFT Inc. Class A | 0.20% | 23,093 | $508K | Reduce -0.1% |
| ADT Adt Inc. | 0.20% | 57,719 | $503K | Add +304.1% |
| GD General Dynamics Corp. | 0.19% | 1,422 | $485K | New |
| QCOM Qualcomm Inc. | 0.19% | 2,863 | $476K | Add +2.2% |
| BMRN Biomarin Pharmaceutical Inc. | 0.19% | 8,772 | $475K | Add +101.4% |
Portfolio Sells Q2 2025 → Q3 2025
| VOO Vanguard S&P 500 ETF | Reduce -1.3% | 9.21% | −1.65 |
| KO The Coca-Cola Co. | Reduce -0.1% | 3.32% | −1.13 |
| GLD SPDR Gold Shares | Reduce -2.0% | 3.97% | −0.39 |
| COST Costco Wholesale Corp. | Reduce -11.2% | 0.60% | −0.31 |
| KMX Carmax Inc. | Sold out | 0.00% | −0.24 |
| SCHD Schwab US DVD Equity ETF | Reduce -5.7% | 0.80% | −0.23 |
| FTNT Fortinet Inc. | Sold out | 0.00% | −0.21 |
| JPM JPMorgan Chase & Co. | Reduce -12.4% | 0.67% | −0.21 |
| EXR Extra Space Storage Inc. | Sold out | 0.00% | −0.18 |
| MSCI MSCI Inc. | Sold out | 0.00% | −0.18 |
| IGM iShares Expanded Tech Sector | Sold out | 0.00% | −0.17 |
| TXRH Texas Roadhouse Inc. | Sold out | 0.00% | −0.16 |
| MNST Monster Beverage Corp. | Sold out | 0.00% | −0.16 |
| CBOE Cboe Global Markets Inc. | Reduce -0.0% | 0.79% | −0.15 |
| TEAM Atlassian Corp. Class A | Sold out | 0.00% | −0.15 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.1% | 0.74% | −0.14 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -0.2% | 0.73% | −0.14 |
| PANW Palo Alto Networks Inc. | Sold out | 0.00% | −0.14 |
| RGLD Royal Gold Inc. | Sold out | 0.00% | −0.14 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.5% | 0.84% | −0.13 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.13 |
| AXS Axis Capital Holdings Ltd. | Sold out | 0.00% | −0.12 |
| NFLX Netflix Inc. | Reduce -0.6% | 0.29% | −0.12 |
| XLF SS Financial Select Sector | Reduce -16.0% | 0.27% | −0.12 |
| PSA Public Storage | Sold out | 0.00% | −0.12 |
| CI The Cigna Group | Sold out | 0.00% | −0.12 |
| MKTX Marketaxess Holdings Inc. | Sold out | 0.00% | −0.11 |
| CMG Chipotle Mexican Grill Inc. | Sold out | 0.00% | −0.11 |
| ADSK Autodesk Inc. | Sold out | 0.00% | −0.11 |
| MCK McKesson Corp. | Sold out | 0.00% | −0.10 |
| ASH Ashland Inc. | Sold out | 0.00% | −0.10 |
| TT Trane Technologies PLC | Sold out | 0.00% | −0.10 |
| SBUX Starbucks Corp. | Sold out | 0.00% | −0.10 |
| HLT Hilton Worldwide Holdings Inc. | Sold out | 0.00% | −0.10 |
| ODFL Old Dominion Freight Line | Sold out | 0.00% | −0.10 |
| HD Home Depot Inc. | Reduce -3.8% | 0.55% | −0.10 |
| XRAY Dentsply Sirona Inc. | Sold out | 0.00% | −0.10 |
| BBJP JPMorgan Betabuilders Japan | Reduce -21.8% | 0.18% | −0.09 |
| PATH Uipath Inc. Class A | Sold out | 0.00% | −0.09 |
| V Visa Inc. Class A | Reduce -5.3% | 0.19% | −0.07 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -21.6% | 0.11% | −0.07 |
| AMAT Applied Materials Inc. | Reduce -18.9% | 0.18% | −0.07 |
| AMT American Tower Corp. | Reduce -17.2% | 0.09% | −0.07 |
| IJR iShares Core S&P Small-Cap E | Reduce -19.9% | 0.15% | −0.06 |
| NTNX Nutanix Inc. Class A | Reduce -23.1% | 0.09% | −0.06 |
| GSBD Goldman Sachs BDC Inc. | Sold out | 0.00% | −0.06 |
| AMCR Amcor PLC | Sold out | 0.00% | −0.06 |
| BBCA JPMorgan Betabuilders Canada | Reduce -22.7% | 0.11% | −0.06 |
| IWF iShares Russell 1000 Growth | Reduce -2.9% | 0.31% | −0.05 |
| SCHF Schwab Intl Equity ETF | Reduce -5.1% | 0.21% | −0.05 |
Portfolio Buys Q2 2025 → Q3 2025
| PCG P G & E Corp. | New | 0.28% | +0.28 |
| MOH Molina Healthcare Inc. | New | 0.26% | +0.26 |
| WMT Walmart Inc. | Add +106.3% | 0.54% | +0.23 |
| BBY Best Buy Co. Inc. | New | 0.23% | +0.23 |
| MU Micron Technology Inc. | New | 0.22% | +0.22 |
| REGN Regeneron Pharmaceuticals | New | 0.22% | +0.22 |
| INTC Intel Corp. | Add +100.8% | 0.37% | +0.21 |
| MEDP Medpace Holdings Inc. | New | 0.21% | +0.21 |
| EG Everest Group Ltd. | New | 0.21% | +0.21 |
| MDT Medtronic PLC | New | 0.21% | +0.21 |
| PSX Phillips 66 | New | 0.20% | +0.20 |
| PEP Pepsico Inc. | Add +145.3% | 0.39% | +0.20 |
| GD General Dynamics Corp. | New | 0.19% | +0.19 |
| BWA Borgwarner Inc. | New | 0.18% | +0.18 |
| DHR Danaher Corp. | New | 0.18% | +0.18 |
| CHWY Chewy Inc. Class A | New | 0.17% | +0.17 |
| WMB Williams Cos Inc. | New | 0.17% | +0.17 |
| NBIX Neurocrine Biosciences Inc. | New | 0.17% | +0.17 |
| DOV Dover Corp. | New | 0.17% | +0.17 |
| TSN Tyson Foods Inc. Class A | New | 0.16% | +0.16 |
| BAH Booz Allen Hamilton Holdings | New | 0.16% | +0.16 |
| BPOP Popular Inc. | New | 0.16% | +0.16 |
| DUOL Duolingo | New | 0.16% | +0.16 |
| THC Tenet Healthcare Corp. | New | 0.16% | +0.16 |
| CCK Crown Holdings Inc. | New | 0.15% | +0.15 |
| PLTR Palantir Technologies Inc. Class A | Add +58.5% | 0.37% | +0.15 |
| PFE Pfizer Inc. | New | 0.15% | +0.15 |
| MGM MGM Resorts International | New | 0.15% | +0.15 |
| MOS The Mosaic Co. | New | 0.14% | +0.14 |
| TTC Toro Co. | New | 0.14% | +0.14 |
| AWI Armstrong World Industries | New | 0.14% | +0.14 |
| GRMN Garmin Ltd. | New | 0.14% | +0.14 |
| ADT Adt Inc. | Add +304.1% | 0.20% | +0.14 |
| ORI Old Republic Intl Corp. | New | 0.14% | +0.14 |
| ESTC Elastic NV | New | 0.14% | +0.14 |
| VLTO Veralto Corp. | New | 0.14% | +0.14 |
| ZS Zscaler Inc. | Add +176.6% | 0.26% | +0.14 |
| NYT New York Times Co. Class A | New | 0.13% | +0.13 |
| OVV Ovintiv Inc. | New | 0.13% | +0.13 |
| FDX FedEx Corp. | Add +170.7% | 0.24% | +0.13 |
| PKG Packaging Corp. of America | New | 0.13% | +0.13 |
| MLI Mueller Industries Inc. | New | 0.13% | +0.13 |
| TJX TJX Companies Inc. | New | 0.13% | +0.13 |
| JHG Janus Henderson Group PLC | New | 0.13% | +0.13 |
| MTCH Match Group Inc. | New | 0.13% | +0.13 |
| ROKU Roku Inc. | New | 0.13% | +0.13 |
| NNN NNN REIT Inc. | New | 0.12% | +0.12 |
| AAPL Apple Inc. | Add +4.9% | 3.47% | +0.12 |
| SNV Synovus Financial Corp. | New | 0.12% | +0.12 |
| WDC Western Digital Corp. | New | 0.12% | +0.12 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 149 | $159.5M | VOO, IVV, KO, SPY, GLD |
| Q1 2026 | 229 | $193.4M | VOO, GLD, KO, SPY, IVV |
| Q4 2025 | 284 | $272.6M | VOO, VYM, SPY, GLD, AAPL |
| Q3 2025 | 267 | $253.2M | VOO, SPY, VYM, GLD, MSFT |
| Q2 2025 | 193 | $201.8M | VOO, SPY, VYM, MSFT, KO |
| Q1 2025 | 119 | $159.2M | VOO, JAAA, VYM, SPY, GLD |
| Q4 2024 | 98 | $153.2M | VOO, VYM, SPY, JAAA, IVV |
| Q3 2024 | 102 | $147.6M | VOO, VYM, SPY, IVV, JAAA |
| Q2 2024 | 89 | $130.7M | VOO, VYM, SPY, IVV, JAAA |
| Q1 2024 | 96 | $129.7M | VOO, VYM, SPY, IVV, JAAA |