waypoint wealth counsel
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 28, 2026), waypoint wealth counsel reported 284 stock positions worth $272.6 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 8.7% of the portfolio, followed by Vanguard High DVD Yield ETF (VYM, 4.2%) and SS SPDR S&P 500 ETF Trust-US (SPY, 4.2%). Compared with Q3 2025, it opened 56 new positions, sold out of 39, added to 131 and reduced 86. The biggest buy was a new position in Bristol-Myers Squibb (BMY) and the biggest sale Microsoft (MSFT, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- ATLANTA, GA
- CIK
- 0001807909
- Portfolio Value
- $272.6M (Q4 2025)
- SEC Filing
- 0001807909-26-000001 ↗ filed Jan 28, 2026
Holdings Value
Holdings 284 stocks · $272.6M
| VOO Vanguard S&P 500 ETF | 8.72% | 37,908 | $23.8M | Reduce -0.4% |
| VYM Vanguard High DVD Yield ETF | 4.23% | 80,320 | $11.5M | Add +6.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.20% | 16,769 | $11.4M | Reduce -0.2% |
| GLD SPDR Gold Shares | 3.97% | 27,288 | $10.8M | Reduce -3.5% |
| AAPL Apple Inc. | 3.52% | 35,322 | $9.6M | Add +2.3% |
| IVV iShares Core S&P 500 ETF | 3.50% | 13,932 | $9.5M | Add +0.5% |
| KO The Coca-Cola Co. | 3.23% | 125,918 | $8.8M | Reduce -0.6% |
| MSFT Microsoft Corp. | 3.22% | 18,159 | $8.8M | Reduce -1.1% |
| IAU iShares Gold Trust | 2.39% | 80,321 | $6.5M | Reduce -0.7% |
| NVDA Nvidia Corp. | 2.09% | 30,517 | $5.7M | Add +4.8% |
| IWM iShares Russell 2000 ETF | 1.86% | 20,547 | $5.1M | Add +0.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.45% | 15,304 | $3.9M | Reduce -3.6% |
| JAAA Janus Henderson Aaa Clo ETF | 1.38% | 74,450 | $3.8M | Reduce -6.6% |
| AMZN Amazon.com Inc. | 1.38% | 16,252 | $3.8M | Add +6.8% |
| IVW iShares S&P 500 Growth ETF | 1.29% | 28,582 | $3.5M | Reduce -0.3% |
| SCHB Schwab US Broad Market ETF | 0.99% | 103,308 | $2.7M | Add +0.8% |
| GOOGL Alphabet Inc. Class A | 0.98% | 8,543 | $2.7M | Add +9.9% |
| GOOG Alphabet Inc. Class C | 0.97% | 8,383 | $2.6M | Add +6.9% |
| VIG Vanguard Dividend Apprec ETF | 0.91% | 11,335 | $2.5M | Add +8.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.81% | 3,585 | $2.2M | Add +1.2% |
| AVGO Broadcom Inc. | 0.78% | 6,181 | $2.1M | Add +2.4% |
| IWV iShares Russell 3000 ETF | 0.72% | 5,050 | $2.0M | Add +4.2% |
| IJH iShares Core S&P Midcap ETF | 0.68% | 27,891 | $1.8M | Reduce -2.7% |
| IEF iShares 7-10 Year Treasury B | 0.67% | 18,853 | $1.8M | Reduce -0.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.66% | 6,240 | $1.8M | Reduce -0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.66% | 3,562 | $1.8M | Add +22.5% |
| WMT Walmart Inc. | 0.62% | 15,168 | $1.7M | Add +13.3% |
| SCHD Schwab US DVD Equity ETF | 0.61% | 60,435 | $1.7M | Reduce -18.7% |
| JPM JPMorgan Chase & Co. | 0.60% | 5,057 | $1.6M | Reduce -6.4% |
| JNJ Johnson & Johnson | 0.56% | 7,357 | $1.5M | Add +1.8% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.55% | 2 | $1.5M | No change |
| DVY iShares Select Dividend ETF | 0.52% | 9,963 | $1.4M | Reduce -2.4% |
| TSLA Tesla Inc. | 0.51% | 3,076 | $1.4M | Add +4.8% |
| META Meta Platforms Inc. Class A | 0.49% | 2,017 | $1.3M | Add +12.2% |
| DFAX Dimensional World Ex US Core | 0.49% | 40,598 | $1.3M | Add +13.1% |
| JBBB Janus Henderson B-BBB Clo Et | 0.48% | 27,330 | $1.3M | Reduce -16.2% |
| CBOE Cboe Global Markets Inc. | 0.47% | 5,138 | $1.3M | Reduce -37.2% |
| CB Chubb Ltd. | 0.47% | 4,118 | $1.3M | Add +76.4% |
| COST Costco Wholesale Corp. | 0.47% | 1,470 | $1.3M | Reduce -10.4% |
| BMY Bristol-Myers Squibb Co. | 0.44% | 22,134 | $1.2M | New |
| XOM Exxon Mobil Corp. | 0.44% | 9,877 | $1.2M | Add +5.5% |
| VIOO Vanguard S&P Small-Cap 600 E | 0.43% | 10,677 | $1.2M | Reduce -6.4% |
| MRK Merck & Co. Inc. | 0.41% | 10,591 | $1.1M | Add +7.4% |
| ASTS Ast Spacemobile Inc. | 0.41% | 15,249 | $1.1M | Reduce -9.1% |
| CSCO Cisco Systems Inc. | 0.41% | 14,378 | $1.1M | Add +1.5% |
| HD Home Depot Inc. | 0.40% | 3,180 | $1.1M | Reduce -6.8% |
| CNC Centene Corp. | 0.40% | 26,313 | $1.1M | Add +98.9% |
| TEAM Atlassian Corp. Class A | 0.39% | 6,630 | $1.1M | New |
| PEP Pepsico Inc. | 0.39% | 7,469 | $1.1M | Add +5.6% |
| EXPE Expedia Group Inc. | 0.38% | 3,691 | $1.0M | Add +10.1% |
| INTC Intel Corp. | 0.37% | 27,605 | $1.0M | Reduce -0.7% |
| PCG P G & E Corp. | 0.37% | 63,372 | $1.0M | Add +34.9% |
| MU Micron Technology Inc. | 0.37% | 3,513 | $1.0M | Add +6.7% |
| PLTR Palantir Technologies Inc. Class A | 0.36% | 5,531 | $983K | Add +8.5% |
| EIX Edison International | 0.34% | 15,607 | $937K | Add +42.3% |
| FIX Comfort Systems USA Inc. | 0.33% | 954 | $890K | Add +18.8% |
| ABNB Airbnb Inc. Class A | 0.32% | 6,518 | $885K | Add +30.3% |
| LLY Eli Lilly & Co. | 0.31% | 778 | $836K | Add +8.2% |
| REGN Regeneron Pharmaceuticals | 0.31% | 1,082 | $835K | Add +10.9% |
| FDX FedEx Corp. | 0.30% | 2,832 | $818K | Add +11.2% |
| IWF iShares Russell 1000 Growth | 0.29% | 1,683 | $797K | No change |
| GM General Motors Co. | 0.29% | 9,677 | $787K | Add +0.7% |
| PNC PNC Financial Services Group | 0.29% | 3,764 | $786K | Add +12.8% |
| ANET Arista Networks Inc. | 0.29% | 5,948 | $779K | Add +8.2% |
| CEF Sprott Physical Gold and Sil | 0.29% | 17,000 | $779K | Add +3.1% |
| DFUS Dimensional US Eq MKT ETF | 0.28% | 10,394 | $771K | No change |
| ZM Zoom Communications Inc. | 0.28% | 8,817 | $761K | Add +58.4% |
| GE General Electric filed as GE AEROSPACE | 0.26% | 2,333 | $719K | Add +15.2% |
| XLF SS Financial Select Sector | 0.25% | 12,552 | $687K | No change |
| RBLX Roblox Corp. Class A | 0.25% | 8,419 | $682K | Reduce -0.9% |
| GEV GE Vernova Inc. | 0.25% | 1,029 | $673K | Add +5.8% |
| MEDP Medpace Holdings Inc. | 0.25% | 1,197 | $672K | Add +14.6% |
| FTI Technipfmc PLC | 0.24% | 14,950 | $666K | Reduce -8.9% |
| USMV iShares MSCI USA Min Vol Fac | 0.24% | 7,049 | $664K | Add +0.4% |
| DAL Delta Air Lines Inc. | 0.24% | 9,544 | $662K | Add +3.5% |
| EGP Eastgroup Properties Inc. | 0.24% | 3,709 | $661K | Reduce -9.7% |
| NEM Newmont Corp. | 0.24% | 6,525 | $652K | Add +7.1% |
| INCY Incyte Corp. | 0.24% | 6,592 | $651K | Add +0.9% |
| SNOW Snowflake Inc. | 0.24% | 2,960 | $649K | Reduce -15.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.24% | 1,330 | $649K | Reduce -4.7% |
| DHR Danaher Corp. | 0.24% | 2,829 | $648K | Add +24.6% |
| ESTC Elastic NV | 0.23% | 8,485 | $640K | Add +108.4% |
| ABBV Abbvie Inc. | 0.23% | 2,767 | $632K | Reduce -10.5% |
| RSP Invesco S&P 500 Equal Weight | 0.23% | 3,263 | $625K | Reduce -4.8% |
| TPR Tapestry Inc. | 0.23% | 4,864 | $621K | Reduce -8.5% |
| NTRA Natera Inc. | 0.22% | 2,634 | $603K | Add +23.4% |
| JBHT Hunt (jb) Transprt SVCS Inc. | 0.22% | 3,089 | $600K | Add +11.9% |
| UNH Unitedhealth Group Inc. | 0.22% | 1,807 | $597K | Add +3.4% |
| NFLX Netflix Inc. | 0.21% | 6,191 | $580K | Reduce -0.6% |
| NOW ServiceNow Inc. | 0.21% | 3,695 | $566K | Add +184.2% |
| AMAT Applied Materials Inc. | 0.21% | 2,189 | $563K | Add +0.8% |
| PSX Phillips 66 | 0.21% | 4,348 | $561K | Add +14.4% |
| MDT Medtronic PLC | 0.21% | 5,819 | $559K | Add +5.0% |
| LMT Lockheed Martin Corp. | 0.20% | 1,131 | $547K | New |
| C Citigroup Inc. | 0.20% | 4,653 | $543K | Add +8.8% |
| CAT Caterpillar Inc. | 0.20% | 932 | $534K | Add +7.4% |
| ILMN Illumina Inc. | 0.20% | 4,058 | $532K | Add +14.0% |
| SCHF Schwab Intl Equity ETF | 0.20% | 22,107 | $531K | Reduce -1.6% |
| V Visa Inc. Class A | 0.19% | 1,513 | $531K | Add +9.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.19% | 9,602 | $528K | Add +9.9% |
Options reported separately and not counted above: TSLA calls ($180K).
Portfolio Sells Q3 2025 → Q4 2025
| MSFT Microsoft Corp. | Reduce -1.1% | 3.22% | −0.54 |
| VOO Vanguard S&P 500 ETF | Reduce -0.4% | 8.72% | −0.49 |
| CBOE Cboe Global Markets Inc. | Reduce -37.2% | 0.47% | −0.32 |
| MOH Molina Healthcare Inc. | Sold out | 0.00% | −0.26 |
| DASH DoorDash Inc. Class A | Sold out | 0.00% | −0.24 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.2% | 4.20% | −0.23 |
| VEEV Veeva Systems Inc. Class A | Sold out | 0.00% | −0.22 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -6.6% | 1.38% | −0.22 |
| RBLX Roblox Corp. Class A | Reduce -0.9% | 0.25% | −0.21 |
| VRSN Verisign Inc. | Reduce -47.9% | 0.15% | −0.20 |
| SCHD Schwab US DVD Equity ETF | Reduce -18.7% | 0.61% | −0.19 |
| ADBE Adobe Inc. | Reduce -63.8% | 0.09% | −0.18 |
| ZS Zscaler Inc. | Reduce -52.1% | 0.09% | −0.17 |
| BAH Booz Allen Hamilton Holdings | Sold out | 0.00% | −0.16 |
| DUOL Duolingo | Sold out | 0.00% | −0.16 |
| LNG Cheniere Energy Inc. | Sold out | 0.00% | −0.15 |
| MGM MGM Resorts International | Sold out | 0.00% | −0.15 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -3.6% | 1.45% | −0.15 |
| HD Home Depot Inc. | Reduce -6.8% | 0.40% | −0.14 |
| MOS The Mosaic Co. | Sold out | 0.00% | −0.14 |
| JBBB Janus Henderson B-BBB Clo Et | Reduce -16.2% | 0.48% | −0.14 |
| ARW Arrow Electronics Inc. | Sold out | 0.00% | −0.14 |
| GRMN Garmin Ltd. | Sold out | 0.00% | −0.14 |
| VLTO Veralto Corp. | Sold out | 0.00% | −0.14 |
| COST Costco Wholesale Corp. | Reduce -10.4% | 0.47% | −0.13 |
| OVV Ovintiv Inc. | Sold out | 0.00% | −0.13 |
| ARE Alexandria Real Estate Equit | Sold out | 0.00% | −0.13 |
| PKG Packaging Corp. of America | Sold out | 0.00% | −0.13 |
| ROKU Roku Inc. | Sold out | 0.00% | −0.13 |
| PG The Procter & Gamble Co. | Sold out | 0.00% | −0.12 |
| CHTR Charter Communications Inc. Class A | Sold out | 0.00% | −0.11 |
| HNI Hni Corp. | Sold out | 0.00% | −0.11 |
| PINS Pinterest Inc. Class A | Sold out | 0.00% | −0.11 |
| ORCL Oracle Corp. | Reduce -19.9% | 0.11% | −0.11 |
| MET Metlife Inc. | Sold out | 0.00% | −0.11 |
| NWSA News Corp. Class A | Sold out | 0.00% | −0.10 |
| HOOD Robinhood Markets Inc. Class A | Sold out | 0.00% | −0.10 |
| EW Edwards Lifesciences Corp. | Sold out | 0.00% | −0.10 |
| BRO Brown & Brown Inc. | Sold out | 0.00% | −0.10 |
| OC Owens Corning | Sold out | 0.00% | −0.09 |
| ECL Ecolab Inc. | Sold out | 0.00% | −0.09 |
| HPQ HP Inc. | Sold out | 0.00% | −0.09 |
| LIN Linde PLC | Sold out | 0.00% | −0.09 |
| KO The Coca-Cola Co. | Reduce -0.6% | 3.23% | −0.09 |
| NEU Newmarket Corp. | Reduce -27.0% | 0.11% | −0.09 |
| LAMR Lamar Advertising Co. Class A | Sold out | 0.00% | −0.09 |
| PNR Pentair PLC | Sold out | 0.00% | −0.09 |
| CME Cme Group Inc. | Sold out | 0.00% | −0.09 |
| AL Sumisho Air Lease Corp. | Sold out | 0.00% | −0.09 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.09 |
Portfolio Buys Q3 2025 → Q4 2025
| BMY Bristol-Myers Squibb Co. | New | 0.44% | +0.44 |
| TEAM Atlassian Corp. Class A | New | 0.39% | +0.39 |
| GOOGL Alphabet Inc. Class A | Add +9.9% | 0.98% | +0.23 |
| CB Chubb Ltd. | Add +76.4% | 0.47% | +0.21 |
| CNC Centene Corp. | Add +98.9% | 0.40% | +0.21 |
| GOOG Alphabet Inc. Class C | Add +6.9% | 0.97% | +0.21 |
| LMT Lockheed Martin Corp. | New | 0.20% | +0.20 |
| OMC Omnicom Group | New | 0.18% | +0.18 |
| MKTX Marketaxess Holdings Inc. | New | 0.17% | +0.17 |
| FCX Freeport-McMoran Inc. | New | 0.17% | +0.17 |
| ACN Accenture PLC Class A | New | 0.17% | +0.17 |
| DG Dollar General Corp. | New | 0.16% | +0.16 |
| MU Micron Technology Inc. | Add +6.7% | 0.37% | +0.15 |
| EXAS Exact Sciences Corp. | New | 0.15% | +0.15 |
| SNDK Sandisk Corp. | New | 0.14% | +0.14 |
| ARMK Aramark | New | 0.13% | +0.13 |
| EXEL Exelixis Inc. | New | 0.13% | +0.13 |
| CMG Chipotle Mexican Grill Inc. | New | 0.13% | +0.13 |
| TGT Target Corp. | New | 0.13% | +0.13 |
| INVH Invitation Homes Inc. | New | 0.13% | +0.13 |
| MRSH Marsh & McLennan Cos | New | 0.13% | +0.13 |
| UTHR United Therapeutics Corp. | New | 0.13% | +0.13 |
| CIEN Ciena Corp. | New | 0.12% | +0.12 |
| NOW ServiceNow Inc. | Add +184.2% | 0.21% | +0.11 |
| FTNT Fortinet Inc. | New | 0.11% | +0.11 |
| KMX Carmax Inc. | New | 0.11% | +0.11 |
| AXS Axis Capital Holdings Ltd. | New | 0.11% | +0.11 |
| RL Ralph Lauren Corp. | New | 0.11% | +0.11 |
| AMP Ameriprise Financial Inc. | New | 0.11% | +0.11 |
| DECK Deckers Outdoor Corp. | New | 0.11% | +0.11 |
| EIX Edison International | Add +42.3% | 0.34% | +0.10 |
| AMT American Tower Corp. | Add +155.8% | 0.19% | +0.10 |
| EXPE Expedia Group Inc. | Add +10.1% | 0.38% | +0.10 |
| ESTC Elastic NV | Add +108.4% | 0.23% | +0.10 |
| ZM Zoom Communications Inc. | Add +58.4% | 0.28% | +0.10 |
| IT Gartner Inc. | Add +130.1% | 0.19% | +0.10 |
| CFLT Confluent Inc. Class A | New | 0.10% | +0.10 |
| USB US Bancorp | New | 0.10% | +0.10 |
| ALGN Align Technology Inc. | New | 0.09% | +0.09 |
| PCG P G & E Corp. | Add +34.9% | 0.37% | +0.09 |
| LRCX Lam Research Corp. | New | 0.09% | +0.09 |
| GAP The Gap Inc. | New | 0.09% | +0.09 |
| KKR KKR & Co. Inc. | New | 0.09% | +0.09 |
| SLV iShares Silver Trust | New | 0.09% | +0.09 |
| LLY Eli Lilly & Co. | Add +8.2% | 0.31% | +0.09 |
| REGN Regeneron Pharmaceuticals | Add +10.9% | 0.31% | +0.09 |
| ASH Ashland Inc. | New | 0.09% | +0.09 |
| MSCI MSCI Inc. | New | 0.09% | +0.09 |
| NTRA Natera Inc. | Add +23.4% | 0.22% | +0.09 |
| PGR Progressive Corp. | New | 0.09% | +0.09 |
Options Activity Q3 2025 → Q4 2025
| TSLA Tesla Inc. | call | New | 400 | $180K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 149 | $159.5M | VOO, IVV, KO, SPY, GLD |
| Q1 2026 | 229 | $193.4M | VOO, GLD, KO, SPY, IVV |
| Q4 2025 | 284 | $272.6M | VOO, VYM, SPY, GLD, AAPL |
| Q3 2025 | 267 | $253.2M | VOO, SPY, VYM, GLD, MSFT |
| Q2 2025 | 193 | $201.8M | VOO, SPY, VYM, MSFT, KO |
| Q1 2025 | 119 | $159.2M | VOO, JAAA, VYM, SPY, GLD |
| Q4 2024 | 98 | $153.2M | VOO, VYM, SPY, JAAA, IVV |
| Q3 2024 | 102 | $147.6M | VOO, VYM, SPY, IVV, JAAA |
| Q2 2024 | 89 | $130.7M | VOO, VYM, SPY, IVV, JAAA |
| Q1 2024 | 96 | $129.7M | VOO, VYM, SPY, IVV, JAAA |