waypoint wealth counsel

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 4, 2024), waypoint wealth counsel reported 102 stock positions worth $147.6 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 12.0% of the portfolio, followed by Vanguard High DVD Yield ETF (VYM, 6.3%) and SS SPDR S&P 500 ETF Trust-US (SPY, 6.0%). Compared with Q2 2024, it opened 15 new positions, sold out of 2, added to 63 and reduced 15. The biggest buy was a new position in SS Financial Select Sector (XLF) and the biggest sale an exit from Intel (INTC).

Most Recent 13F
Q2 2026
Location
ATLANTA, GA
CIK
0001807909
Portfolio Value
$147.6M (Q3 2024)
SEC Filing
0001807909-24-000010 ↗ filed Oct 4, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $129.7M Q1 2024 Q2 2024: $130.7M Q2 2024 Q3 2024: $147.6M $147.6M Q3 2024 Q4 2024: $153.2M Q4 2024 Q1 2025: $159.2M Q1 2025 Q2 2025: $201.8M Q2 2025 Q3 2025: $253.2M Q3 2025 Q4 2025: $272.6M Q4 2025 Q1 2026: $193.4M Q1 2026 Q2 2026: $159.5M Q2 2026

Holdings 102 stocks · $147.6M
VOO Vanguard S&P 500 ETF 11.97% 33,486 $17.7M Add +6.8%
VYM Vanguard High DVD Yield ETF 6.33% 72,842 $9.3M Add +1.2%
SPY SS SPDR S&P 500 ETF Trust-US 6.02% 15,474 $8.9M Add +6.1%
IVV iShares Core S&P 500 ETF 5.41% 13,837 $8.0M Add +3.0%
JAAA Janus Henderson Aaa Clo ETF 5.15% 149,504 $7.6M Add +5.7%
GLD SPDR Gold Shares 4.68% 28,445 $6.9M Add +2.9%
AAPL Apple Inc. 4.66% 29,507 $6.9M Add +4.7%
MSFT Microsoft Corp. 4.63% 15,894 $6.8M Add +4.6%
IWM iShares Russell 2000 ETF 2.95% 19,729 $4.4M Add +1.7%
IAU iShares Gold Trust 2.66% 78,874 $3.9M Reduce -0.3%
VB Vanguard Most SM-Cap ETF-Usd 2.24% 13,964 $3.3M Reduce -1.7%
JBBB Janus Henderson B-BBB Clo Et 1.78% 53,614 $2.6M Add +2.6%
IVW iShares S&P 500 Growth ETF 1.76% 27,183 $2.6M Add +0.3%
NVDA Nvidia Corp. 1.71% 20,830 $2.5M Add +15.9%
AMZN Amazon.com Inc. 1.54% 12,229 $2.3M Add +12.1%
IJH iShares Core S&P Midcap ETF 1.51% 35,856 $2.2M Add +12.6%
SCHB Schwab US Broad Market ETF 1.50% 33,242 $2.2M Add +1.9%
SCHD Schwab US DVD Equity ETF 1.42% 24,844 $2.1M Add +0.9%
QQQ Invesco QQQ Trust Series 1 1.27% 3,828 $1.9M Add +0.9%
VIG Vanguard Dividend Apprec ETF 1.24% 9,272 $1.8M Add +3.0%
CBOE Cboe Global Markets Inc. 1.14% 8,187 $1.7M Add +0.1%
IEF iShares 7-10 Year Treasury B 1.08% 16,280 $1.6M Reduce -7.2%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.03% 5,758 $1.5M Add +0.2%
JPM JPMorgan Chase & Co. 1.02% 7,151 $1.5M Add +5.2%
DVY iShares Select Dividend ETF 0.92% 10,088 $1.4M Add +1.9%
VIOO Vanguard S&P Small-Cap 600 E 0.89% 12,149 $1.3M Add +0.0%
GOOG Alphabet Inc. Class C 0.88% 7,731 $1.3M Add +1.4%
IWV iShares Russell 3000 ETF 0.84% 3,775 $1.2M Add +0.3%
COST Costco Wholesale Corp. 0.81% 1,341 $1.2M Add +4.0%
GOOGL Alphabet Inc. Class A 0.73% 6,502 $1.1M Add +16.3%
HD Home Depot Inc. 0.71% 2,588 $1.0M Add +6.5%
BRK.B Berkshire Hathaway Inc. Class B 0.70% 2,248 $1.0M Add +6.1%
XOM Exxon Mobil Corp. 0.68% 8,537 $1.0M Add +0.3%
EGP Eastgroup Properties Inc. 0.67% 5,300 $990K Reduce -6.2%
DFAX Dimensional World Ex US Core 0.67% 36,391 $983K Add +2.0%
XLE SS Energy Select Sector 0.57% 9,512 $835K Reduce -2.2%
JNJ Johnson & Johnson 0.54% 4,896 $793K Add +7.5%
USMV iShares MSCI USA Min Vol Fac 0.50% 8,066 $737K Reduce -17.9%
META Meta Platforms Inc. Class A 0.50% 1,282 $734K Add +25.8%
IWF iShares Russell 1000 Growth 0.47% 1,861 $699K Reduce -0.6%
CSCO Cisco Systems Inc. 0.46% 12,841 $683K Add +0.6%
ABBV Abbvie Inc. 0.46% 3,442 $680K Add +2.6%
XLF SS Financial Select Sector 0.45% 14,769 $669K New
SCHF Schwab Intl Equity ETF 0.44% 15,805 $650K Add +1.9%
AVGO Broadcom Inc. 0.44% 3,751 $647K Add +40.5%
DFUS Dimensional US Eq MKT ETF 0.44% 10,394 $647K Add +100.0%
LLY Eli Lilly & Co. 0.39% 648 $574K Add +19.8%
RSP Invesco S&P 500 Equal Weight 0.37% 3,073 $550K Add +4.1%
BBJP JPMorgan Betabuilders Japan 0.37% 9,151 $542K New
NOBL Proshares S&P 500 Dividend A 0.36% 5,004 $534K Add +0.3%
UNH Unitedhealth Group Inc. 0.35% 882 $516K Add +18.7%
IGM iShares Expanded Tech Sector 0.34% 5,262 $505K Add +64.0%
TSLA Tesla Inc. 0.31% 1,776 $465K Add +20.8%
VUG Vanguard Mrngstar GR ETF-Sui 0.30% 1,169 $449K Add +6.3%
QCOM Qualcomm Inc. 0.30% 2,631 $447K Add +6.0%
WMT Walmart Inc. 0.28% 5,193 $419K Add +8.9%
ASTS Ast Spacemobile Inc. 0.28% 15,974 $418K No change
CEF Sprott Physical Gold and Sil 0.27% 16,490 $404K No change
GSBD Goldman Sachs BDC Inc. 0.27% 29,185 $402K Add +0.4%
KO The Coca-Cola Co. 0.26% 5,354 $385K Add +11.1%
AMAT Applied Materials Inc. 0.25% 1,853 $374K Add +3.1%
NFLX Netflix Inc. 0.25% 521 $370K Add +20.9%
PLD Prologis Inc. 0.24% 2,785 $352K Add +7.0%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.23% 2,005 $336K No change
GPC Genuine Parts Co. 0.22% 2,368 $331K Reduce -3.6%
UPS United Parcel Service Class B 0.22% 2,406 $328K Add +2.0%
MRK Merck & Co. Inc. 0.22% 2,879 $327K Reduce -1.6%
BN Brookfield Corp. 0.22% 6,104 $324K No change
CAT Caterpillar Inc. 0.22% 827 $323K Reduce -2.1%
AON Aon PLC Class A 0.22% 927 $321K Add +3.6%
CCOI Cogent Communications Holdin 0.22% 4,215 $320K No change
CVX Chevron Corp. 0.22% 2,170 $320K Reduce -9.1%
IXUS iShares Core Intl Stock ETF 0.21% 4,314 $313K No change
BBCA JPMorgan Betabuilders Canada 0.21% 4,299 $311K New
HNI Hni Corp. 0.20% 5,533 $298K New
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.20% 6,911 $290K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.19% 1,292 $286K Reduce -0.3%
AMT American Tower Corp. 0.19% 1,216 $283K Add +5.4%
AMD Advanced Micro Devices 0.19% 1,685 $277K Add +7.3%
ORLY O'reilly Automotive Inc. 0.19% 239 $275K Add +2.6%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.18% 6,669 $265K Add +17.5%
MKL Markel Group Inc. 0.18% 167 $262K Add +0.6%
ODFL Old Dominion Freight Line 0.17% 1,244 $247K Add +3.2%
BBAX JPMorgan Betabuilders Develo 0.16% 4,463 $241K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.16% 2,487 $239K Reduce -4.1%
UNP Union Pacific Corp. 0.16% 949 $234K New
MLM Martin Marietta Materials 0.16% 433 $233K Add +1.4%
IYF iShares US Financials ETF 0.15% 2,191 $228K Add +0.4%
PG The Procter & Gamble Co. 0.15% 1,308 $227K New
MA Mastercard Inc. Class A 0.15% 451 $223K New
KMX Carmax Inc. 0.15% 2,835 $219K New
V Visa Inc. Class A 0.15% 782 $215K New
SO The Southern Co. 0.14% 2,355 $212K New
NEU Newmarket Corp. 0.14% 383 $211K New
VOOG Vanguard S&P 500 Growth ETF 0.14% 611 $211K Add +0.8%
TGT Target Corp. 0.14% 1,300 $203K New
RC Ready Capital Corp. 0.11% 21,916 $167K Reduce -42.7%
F Ford Motor Co. filed as FORD MTR CO 0.07% 10,238 $108K Reduce -16.5%
GIFT Giftify Inc. filed as RDE INC 0.04% 35,725 $65K New
BLOCK INC (XYZ 0.25 11/01/27) 0.02% 26,000 $23K No change
ICAD Icad Inc. 0.01% 10,000 $16K No change
DANIMER SCIENTIFIC INC 0.00% 10,529 $5K No change

Options reported separately and not counted above: QQQ puts ($976K).

Portfolio Sells Q2 2024 → Q3 2024
INTC Intel Corp. Sold out 0.00% −0.30
IEF iShares 7-10 Year Treasury B Reduce -7.2% 1.08% −0.17
PAAS Pan American Silver Corp. Sold out 0.00% −0.16
USMV iShares MSCI USA Min Vol Fac Reduce -17.9% 0.50% −0.13
RC Ready Capital Corp. Reduce -42.7% 0.11% −0.13
VB Vanguard Most SM-Cap ETF-Usd Reduce -1.7% 2.24% −0.13
XLE SS Energy Select Sector Reduce -2.2% 0.57% −0.11
CVX Chevron Corp. Reduce -9.1% 0.22% −0.07
EGP Eastgroup Properties Inc. Reduce -6.2% 0.67% −0.06
MRK Merck & Co. Inc. Reduce -1.6% 0.22% −0.06
IWF iShares Russell 1000 Growth Reduce -0.6% 0.47% −0.05
F Ford Motor Co. Reduce -16.5% 0.07% −0.04
GPC Genuine Parts Co. Reduce -3.6% 0.22% −0.04
DIS The Walt Disney Co. Reduce -4.1% 0.16% −0.04
IAU iShares Gold Trust Reduce -0.3% 2.66% −0.00
CAT Caterpillar Inc. Reduce -2.1% 0.22% +0.00
IBM Intl Business Machines Corp. Reduce -0.3% 0.19% +0.02

Portfolio Buys Q2 2024 → Q3 2024
XLF SS Financial Select Sector New 0.45% +0.45
BBJP JPMorgan Betabuilders Japan New 0.37% +0.37
BBCA JPMorgan Betabuilders Canada New 0.21% +0.21
DFUS Dimensional US Eq MKT ETF Add +100.0% 0.44% +0.20
HNI Hni Corp. New 0.20% +0.20
SLB SLB Ltd. New 0.20% +0.20
BBAX JPMorgan Betabuilders Develo New 0.16% +0.16
UNP Union Pacific Corp. New 0.16% +0.16
PG The Procter & Gamble Co. New 0.15% +0.15
MA Mastercard Inc. Class A New 0.15% +0.15
KMX Carmax Inc. New 0.15% +0.15
V Visa Inc. Class A New 0.15% +0.15
SO The Southern Co. New 0.14% +0.14
NEU Newmarket Corp. New 0.14% +0.14
TGT Target Corp. New 0.14% +0.14
GLD SPDR Gold Shares Add +2.9% 4.68% +0.14
AAPL Apple Inc. Add +4.7% 4.66% +0.12
IGM iShares Expanded Tech Sector Add +64.0% 0.34% +0.11
AVGO Broadcom Inc. Add +40.5% 0.44% +0.11
META Meta Platforms Inc. Class A Add +25.8% 0.50% +0.10
TSLA Tesla Inc. Add +20.8% 0.31% +0.09
IJH iShares Core S&P Midcap ETF Add +12.6% 1.51% +0.09
CBOE Cboe Global Markets Inc. Add +0.1% 1.14% +0.07
HD Home Depot Inc. Add +6.5% 0.71% +0.07
UNH Unitedhealth Group Inc. Add +18.7% 0.35% +0.06
GIFT Giftify Inc. New 0.04% +0.04
BRK.B Berkshire Hathaway Inc. Class B Add +6.1% 0.70% +0.04
WMT Walmart Inc. Add +8.9% 0.28% +0.04
JNJ Johnson & Johnson Add +7.5% 0.54% +0.03
NFLX Netflix Inc. Add +20.9% 0.25% +0.03
KO The Coca-Cola Co. Add +11.1% 0.26% +0.03
ABBV Abbvie Inc. Add +2.6% 0.46% +0.02
AMT American Tower Corp. Add +5.4% 0.19% +0.02
AON Aon PLC Class A Add +3.6% 0.22% +0.02
NVDA Nvidia Corp. Add +15.9% 1.71% +0.01
PLD Prologis Inc. Add +7.0% 0.24% +0.01
LLY Eli Lilly & Co. Add +19.8% 0.39% +0.01
BAC Bank of America Corp. Add +17.5% 0.18% +0.01
DVY iShares Select Dividend ETF Add +1.9% 0.92% +0.01
ODFL Old Dominion Freight Line Add +3.2% 0.17% +0.00
RSP Invesco S&P 500 Equal Weight Add +4.1% 0.37% +0.00
CSCO Cisco Systems Inc. Add +0.6% 0.46% −0.00
ORLY O'reilly Automotive Inc. Add +2.6% 0.19% −0.00
IYF iShares US Financials ETF Add +0.4% 0.15% −0.00
NOBL Proshares S&P 500 Dividend A Add +0.3% 0.36% −0.01
AMD Advanced Micro Devices Add +7.3% 0.19% −0.01
VUG Vanguard Mrngstar GR ETF-Sui Add +6.3% 0.30% −0.01
VOOG Vanguard S&P 500 Growth ETF Add +0.8% 0.14% −0.01
VIG Vanguard Dividend Apprec ETF Add +3.0% 1.24% −0.01
SCHF Schwab Intl Equity ETF Add +1.9% 0.44% −0.02

Options Activity Q2 2024 → Q3 2024
QQQ Invesco QQQ Trust Series 1 put New 2,000 $976K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 149$159.5MVOO, IVV, KO, SPY, GLD
Q1 2026 229$193.4MVOO, GLD, KO, SPY, IVV
Q4 2025 284$272.6MVOO, VYM, SPY, GLD, AAPL
Q3 2025 267$253.2MVOO, SPY, VYM, GLD, MSFT
Q2 2025 193$201.8MVOO, SPY, VYM, MSFT, KO
Q1 2025 119$159.2MVOO, JAAA, VYM, SPY, GLD
Q4 2024 98$153.2MVOO, VYM, SPY, JAAA, IVV
Q3 2024 102$147.6MVOO, VYM, SPY, IVV, JAAA
Q2 2024 89$130.7MVOO, VYM, SPY, IVV, JAAA
Q1 2024 96$129.7MVOO, VYM, SPY, IVV, JAAA