Innovator Eqty MGD Floor ETFSFLRETF
13F holders, Q3 2025 (September 30)146holders +4
15new positions
12sold out
$36.08avg. 13F price*
At the end of Q3 2025, 146 institutions reported holding Innovator Eqty MGD Floor ETF (SFLR) in their 13F filings, up 4 from Q2 2025. 15 opened new positions and 12 sold out. The largest holders were Bank of America Corp. ($141.2M), LPL Financial LLC ($131.7M) and Commonwealth Equity Services, LLC ($65.2M).
- Company
- Innovator Eqty MGD Floor ETF
- CUSIP
- 45783Y673
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q2 2025 → Q3 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 15 | $22.5M |
| Exits | 12 | $5.6M |
All 13F filers, Q2 2025 → Q3 2025: 5,690,224 shares bought and 1,717,266 shares sold, net +3,972,958 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 146 holders
| Bank of America Corp. | 0.01% | Add +10697.3% | 3,919,960 | $141.2M |
| LPL Financial LLC | 0.04% | Add +1.8% | 3,655,638 | $131.7M |
| Commonwealth Equity Services, LLC | 0.08% | Reduce -1.7% | 1,808,922 | $65.2M |
| Kingsview Wealth Management, LLC | 0.97% | Add +4.5% | 1,760,405 | $63.4M |
| Chicago Partners Investment Group LLC | 1.33% | Reduce -10.7% | 1,385,894 | $50.9M |
| Delta Investment Management, LLC | 5.55% | Reduce -3.1% | 860,218 | $31.0M |
| Osaic Holdings, Inc. | 0.03% | Add +5.5% | 566,988 | $20.2M |
| Envestnet Asset Management Inc. | 0.00% | Add +16.4% | 440,709 | $15.9M |
| Wetzel Investment Advisors, Inc. | 6.38% | Add +3.7% | 412,977 | $14.9M |
| Southland Equity Partners LLC | 2.53% | Reduce -0.7% | 346,340 | $12.5M |
| HighTower Advisors, LLC | 0.01% | Reduce -20.4% | 338,160 | $12.2M |
| Rothschild Wealth LLC | 2.16% | Add +14.5% | 274,769 | $9.9M |
| Winnacle Wealth LLC | 7.32% | New | 252,765 | $9.4M |
| Pallas Capital Advisors LLC | 0.34% | Add +96.1% | 252,727 | $9.1M |
| Evolution Wealth Management Inc. | 9.19% | Reduce -36.9% | 248,418 | $9.0M |
| Cetera Investment Advisers | 0.01% | Add +21.7% | 236,133 | $8.5M |
| Authentikos Wealth Advisory, LLC | 5.16% | Reduce -2.0% | 216,424 | $7.8M |
| MML Investors Services, LLC | 0.02% | Reduce -12.3% | 212,676 | $7.7M |
| Davies Financial Advisors, Inc. | 6.21% | Reduce -29.1% | 212,389 | $7.7M |
| Steward Partners Investment Advisory, LLC | 0.04% | Reduce -27.6% | 191,758 | $6.9M |
| AE Wealth Management LLC | 0.04% | Add +11.4% | 188,072 | $6.8M |
| First Commonwealth Financial Corp | 1.11% | Add +8.4% | 183,594 | $6.6M |
| HFG Wealth Management, LLC | 3.37% | Add +11.9% | 171,919 | $6.2M |
| Kestra Advisory Services, LLC | 0.03% | Reduce -10.4% | 169,365 | $6.1M |
| Worth Financial Advisory Group, LLC | 3.32% | Add +16.7% | 164,479 | $5.9M |
| Pinnacle Wealth Management Group, Inc. | 3.02% | Add +6.9% | 163,536 | $5.9M |
| Private Advisor Group, LLC | 0.03% | Add +26.4% | 157,855 | $5.7M |
| Global Retirement Partners, LLC | 0.13% | Add +33.2% | 156,511 | $5.6M |
| Stephens Inc. | 0.07% | Reduce -0.4% | 153,015 | $5.5M |
| MPWM Advisory Solutions, LLC | 3.21% | Reduce -1.1% | 149,894 | $5.4M |
| Perennial Investment Advisors, LLC | 0.42% | Add +14.2% | 140,588 | $5.1M |
| Farther Finance Advisors, LLC | 0.07% | Add +160.4% | 136,462 | $4.9M |
| NewEdge Advisors, LLC | 0.02% | Reduce -51.3% | 135,630 | $4.9M |
| Siligmueller & Norvid Wealth Advisors LLC | 2.12% | New | 131,037 | $4.7M |
| Trek Financial, LLC | 0.28% | Reduce -1.9% | 130,833 | $4.7M |
| Triumph Capital Management | 1.18% | Add +9.9% | 121,190 | $4.4M |
| Thrivent Financial for Lutherans | 0.01% | Add +229.1% | 120,593 | $4.3M |
| Beacon Financial Group | 0.41% | Add +21.2% | 116,946 | $4.2M |
| Wealth Enhancement Advisory Services, LLC | 0.01% | Reduce -17.6% | 112,289 | $4.1M |
| Brookstone Capital Management | 0.05% | Add +43.1% | 109,994 | $4.0M |
| Stratos Wealth Partners, LTD. | 0.05% | Add +3.6% | 107,567 | $3.9M |
| Cambridge Investment Research Advisors, Inc. | 0.01% | Add +2.8% | 103,952 | $3.7M |
| Harbour Investments, Inc. | 0.08% | Add +35.5% | 100,641 | $3.6M |
| Janney Montgomery Scott LLC | 0.01% | New | 99,575 | $3.6M |
| Concorde Asset Management, LLC | 1.31% | — | 87,069 | $3.1M |
| Visionary Wealth Advisors | 0.14% | Add +1186.6% | 84,324 | $3.0M |
| IHT Wealth Management, LLC | 0.07% | Add +9.9% | 79,175 | $2.9M |
| Advisor Resource Council | 3.60% | Add +62.5% | 73,995 | $2.7M |
| Raymond James Financial Inc. | 0.00% | Reduce -6.2% | 70,500 | $2.5M |
| Beacon Financial Advisory LLC | 0.57% | Add +5.8% | 68,287 | $2.5M |
| Milestone Asset Management, LLC | 0.44% | Reduce -3.5% | 64,956 | $2.3M |
| Balance Wealth Partners LLC | 0.56% | Reduce -4.7% | 62,826 | $2.3M |
| Merit Financial Group, LLC | 0.02% | Reduce -16.2% | 62,709 | $2.3M |
| Concurrent Investment Advisors, LLC | 0.04% | Add +350.3% | 59,065 | $2.1M |
| Signal Advisors Wealth, LLC | 0.19% | Reduce -2.6% | 58,192 | $2.1M |
| Mutual Advisors, LLC | 0.04% | Add +3.2% | 55,196 | $2.0M |
| Mariner, LLC | 0.00% | Reduce -33.1% | 55,273 | $2.0M |
| Flagship Harbor Advisors, LLC | 0.09% | Add +12.1% | 54,657 | $2.0M |
| Kellett Wealth Advisors, LLC | 1.17% | Reduce -1.9% | 53,884 | $1.9M |
| GWN Securities Inc. | 0.43% | Add +0.7% | 51,155 | $1.8M |
| Whipplewood Advisors, LLC | 1.19% | Reduce -0.3% | 50,070 | $1.8M |
| Cwm, LLC | 0.01% | Add +156.4% | 47,968 | $1.7M |
| Kraft, Davis & Associates, LLC | 0.40% | Add +9.2% | 45,416 | $1.6M |
| Foundations Investment Advisors, LLC | 0.02% | Add +28.8% | 42,497 | $1.5M |
| Columbia Advisory Partners LLC | 1.01% | Add +139.4% | 40,620 | $1.5M |
| Innovative Advisory Group, LLC | 0.94% | Add +31.5% | 39,643 | $1.4M |
| Sequoia Financial Advisors, LLC | 0.01% | Reduce -19.8% | 38,197 | $1.4M |
| Independent Financial Group, LLC | 0.03% | Add +2.8% | 36,623 | $1.3M |
| HBW Advisory Services LLC | 0.15% | New | 36,467 | $1.3M |
| Luminist Capital LLC | 1.13% | Reduce -69.8% | 35,675 | $1.3M |
| Truist Financial Corp. | 0.00% | Add +32.7% | 34,137 | $1.2M |
| Glen Eagle Advisors, LLC | 0.17% | Add +26.7% | 33,705 | $1.2M |
| Well Done, LLC | 0.20% | No change | 31,957 | $1.2M |
| Lifeworks Advisors, LLC | 0.15% | Reduce -0.4% | 31,947 | $1.2M |
| Secured Retirement Advisors, LLC | 0.62% | Reduce -6.8% | 30,743 | $1.1M |
| Meridian Wealth Management, LLC | 0.04% | Add +6.7% | 30,694 | $1.1M |
| Susquehanna International Group, LLP | 0.00% | Reduce -71.9% | 30,109 | $1.1M |
| Archford Capital Strategies, LLC | 0.12% | Reduce -75.0% | 28,805 | $1.0M |
| Claro Advisors Inc. | 0.15% | Reduce -0.8% | 28,650 | $1.0M |
| Old Mission Capital LLC | 0.04% | New | 28,325 | $1.0M |
| Castleview Partners, LLC | 0.54% | Reduce -1.6% | 27,424 | $988K |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 0.05% | Add +0.1% | 25,184 | $907K |
| WorthPointe, LLC | 0.34% | Add +116.6% | 24,870 | $896K |
| Financial Futures Ltd Liability Co. | 0.43% | Reduce -32.1% | 24,635 | $888K |
| World Investment Advisors | 0.02% | Add +0.0% | 22,729 | $819K |
| CGN Advisors LLC | 0.07% | Add +2.0% | 22,126 | $797K |
| Sard Wealth Management Group, LLC | 0.45% | Add +11.1% | 21,893 | $789K |
| Sagespring Wealth Partners, LLC | 0.02% | New | 21,832 | $787K |
| Jacobi Capital Management LLC | 0.05% | Add +0.1% | 21,258 | $766K |
| VestGen Advisors, LLC | 0.02% | Add +1.8% | 19,945 | $719K |
| Ifrah Financial Services, Inc. | 0.18% | Add +0.3% | 19,508 | $703K |
| Sigma Planning Corp | 0.02% | Add +152.7% | 18,630 | $671K |
| Summit Financial, LLC | 0.01% | New | 17,954 | $647K |
| Freedom Investment Management, Inc. | 0.17% | Reduce -49.4% | 17,502 | $631K |
| Southern Capital Advisors, LLC | 0.28% | Reduce -4.3% | 16,784 | $605K |
| CoreCap Advisors, LLC | 0.02% | Reduce -95.3% | 13,645 | $492K |
| WealthPlan Investment Management, LLC | 0.03% | Reduce -19.0% | 12,898 | $465K |
| John W. Brooker & Co., CPAs | 0.94% | Reduce -2.7% | 12,881 | $464K |
| Diligent Investors, LLC | 0.11% | No change | 12,540 | $452K |
| CRA Financial Services, LLC | 0.06% | Reduce -7.9% | 12,535 | $452K |
| Sovran Advisors, LLC | 0.04% | Add +33.6% | 12,220 | $448K |
| Clearstead Advisors, LLC | 0.01% | Reduce -47.5% | 12,176 | $439K |
| Kestra Private Wealth Services, LLC | 0.01% | Reduce -58.9% | 12,094 | $436K |
| Western Wealth Management, LLC | 0.02% | Reduce -1.2% | 11,977 | $432K |
| Golden State Wealth Management, LLC | 0.05% | Add +4.1% | 11,666 | $420K |
| Worth Asset Management, LLC | 0.17% | Reduce -40.3% | 10,783 | $389K |
| Advisory Services Network, LLC | 0.01% | Reduce -1.7% | 10,709 | $386K |
| Gateway Wealth Partners, LLC | 0.05% | Add +1.4% | 10,646 | $384K |
| Wealthgarden F.S. LLC | 0.27% | Add +5.6% | 10,468 | $379K |
| Keystone Wealth Services, LLC | 0.08% | Reduce -12.8% | 10,222 | $368K |
| William Mack & Associates, Inc. | 0.19% | Add +21.6% | 9,890 | $356K |
| Gradient Investments LLC | 0.01% | Reduce -47.5% | 9,502 | $342K |
| Leelyn Smith, LLC | 0.05% | Reduce -0.4% | 9,470 | $341K |
| Old Port Advisors | 0.08% | Reduce -6.1% | 9,245 | $333K |
| Belpointe Asset Management LLC | 0.01% | Reduce -3.3% | 9,076 | $327K |
| Yarger Wealth Strategies, LLC | 0.15% | Reduce -52.8% | 9,001 | $324K |
| DAVENPORT & Co LLC | 0.00% | Add +0.1% | 8,626 | $311K |
| Smith, Moore & Co. | 0.02% | Add +1.6% | 8,533 | $307K |
| Occidental Asset Management, LLC | 0.04% | No change | 8,525 | $307K |
| Sunbelt Securities, Inc. | 0.02% | Reduce -3.1% | 8,475 | $305K |
| Foronjy Financial LLC | 0.13% | Reduce -55.8% | 8,410 | $303K |
| CCG Wealth Management, LLC | 0.14% | New | 8,390 | $302K |
| Fiduciary Financial Group, LLC | 0.04% | Reduce -0.5% | 7,400 | $267K |
| Wedbush Securities Inc. | 0.01% | Reduce -40.1% | 7,237 | $261K |
| Centaurus Financial, Inc. | 0.01% | Add +0.9% | 6,919 | $249K |
| Valmark Advisers, Inc. | 0.00% | New | 6,875 | $248K |
| Johnson Investment Counsel Inc. | 0.00% | No change | 6,630 | $239K |
| Equitable Holdings, Inc. | 0.00% | New | 6,610 | $238K |
| Sound View Wealth Advisors Group, LLC | 0.02% | No change | 6,485 | $234K |
| Cornerstone Wealth Management, LLC | 0.01% | New | 6,250 | $225K |
| Quantinno Capital Management LP | 0.00% | Reduce -53.2% | 6,204 | $224K |
| Hazlett, Burt & Watson, Inc. | 0.06% | Reduce -17.4% | 4,418 | $158K |
| Comerica Bank | 0.00% | No change | 3,878 | $140K |
| Private Trust Co. NA | 0.01% | Add +1106.5% | 3,342 | $120K |
| GPS Wealth Strategies Group, LLC | 0.01% | Add +0.0% | 2,607 | $94K |
| Allworth Financial LP | 0.00% | No change | 2,125 | $77K |
| IFP Advisors, Inc | 0.00% | Add +7.4% | 1,919 | $69K |
| Morgan Stanley | 0.00% | Reduce -31.9% | 1,767 | $64K |
| Jones Financial Companies LLLP | 0.00% | Add +33.4% | 1,640 | $59K |
| Dunhill Financial, LLC | 0.00% | New | 382 | $14K |
| O'shaughnessy Asset Management, LLC | 0.00% | New | 347 | $13K |
| Noble Wealth Management PBC | 0.01% | — | 300 | $11K |
| Assetmark, Inc. | 0.00% | No change | 175 | $6K |
| Northwestern Mutual Wealth Management Co. | 0.00% | New | 65 | $2K |
| Exchange Traded Concepts, LLC | 0.00% | Reduce -96.6% | 46 | $2K |
| Aptus Capital Advisors, LLC | 0.00% | New | 42 | $2K |
"% of holder's portfolio" is SFLR's weight in each manager's 13F, not the share of Innovator Eqty MGD Floor ETF the manager owns.