HBW Advisory Services LLC
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 16, 2026), HBW Advisory Services LLC reported 461 stock positions worth $1.1 billion. Its top holding was Vanguard S&P 500 ETF (VOO) at 5.2% of the portfolio, followed by Invesco S&P 500 Momentum ETF (SPMO, 3.8%) and Invesco QQQ Trust Series 1 (QQQ, 3.8%). Compared with Q1 2026, it opened 56 new positions, sold out of 39, added to 249 and reduced 145. The biggest buy was a new position in FT Lad Autocall Bar Inc. ETF (ACYN) and the biggest sale Q3 All-Season Active Rot ETF (QVOY, shares −99%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $1.1B (Q2 2026)
- SEC Filing
- 0001790525-26-000003 ↗ filed Jul 16, 2026
Holdings Value
Holdings 461 stocks · $1.1B
| VOO Vanguard S&P 500 ETF | 5.20% | 83,738 | $57.5M | Reduce -1.0% |
| SPMO Invesco S&P 500 Momentum ETF | 3.85% | 263,212 | $42.5M | Add +8.2% |
| QQQ Invesco QQQ Trust Series 1 | 3.82% | 57,393 | $42.3M | Add +6.7% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.24% | 679,297 | $24.8M | Add +4.4% |
| ACYN FT Lad Autocall Bar Inc. ETF | 2.22% | 1,182,086 | $24.6M | New |
| JEPI JPMorgan Equity Premium Inco | 2.12% | 414,559 | $23.4M | Reduce -4.2% |
| JPIE JPMorgan Income ETF | 1.70% | 408,821 | $18.8M | Reduce -0.4% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.70% | 206,830 | $18.8M | Add +2.0% |
| COWZ Pacer US Cash Cows 100 ETF | 1.53% | 272,584 | $17.0M | Add +1.8% |
| PAVE Global X US Infrastructure | 1.53% | 287,085 | $16.9M | Add +0.8% |
| SMH Vaneck Semiconductor ETF | 1.41% | 23,791 | $15.6M | Add +14.8% |
| MOAT Vaneck Morningstar Wide Moat | 1.41% | 149,886 | $15.6M | Add +1.0% |
| AIRR First Trust Rba American Ind | 1.33% | 110,606 | $14.7M | Add +25.5% |
| AAPL Apple Inc. | 1.31% | 49,943 | $14.5M | Add +6.7% |
| XLK SS Technology Select Sector | 1.30% | 75,364 | $14.4M | Add +2.0% |
| RDVY First Trust Rising Dividend | 1.28% | 174,558 | $14.1M | Add +11.0% |
| SCHG Schwab US Large-Cap Growth | 1.23% | 403,078 | $13.6M | Add +10.3% |
| AMZN Amazon.com Inc. | 1.13% | 52,234 | $12.4M | Add +2.3% |
| QQQM Invesco Nasdaq 100 ETF | 1.10% | 39,990 | $12.1M | Add +17.4% |
| CGGR Cap Group Growth Equity | 1.06% | 249,288 | $11.8M | Add +3.0% |
| JPST JPMorgan Ultra-Short Income | 1.04% | 226,942 | $11.5M | Reduce -0.5% |
| NVDA Nvidia Corp. | 1.03% | 56,976 | $11.4M | Add +7.3% |
| UCON First Trust Smith Unconstrai | 0.97% | 432,069 | $10.7M | Add +5.4% |
| SCHD Schwab US DVD Equity ETF | 0.95% | 332,830 | $10.6M | Add +0.3% |
| FTCB FT Core Investment Grade ETF | 0.95% | 506,037 | $10.6M | Add +3.4% |
| VYM Vanguard High DVD Yield ETF | 0.93% | 64,715 | $10.2M | Reduce -0.2% |
| COWG Pacer US LRG Cap Cows GR LD | 0.92% | 254,073 | $10.2M | Add +2.0% |
| MSFT Microsoft Corp. | 0.91% | 27,028 | $10.1M | Add +1.7% |
| XAR SS SPDR S&P Aerospace Def | 0.81% | 31,696 | $9.0M | Add +18.8% |
| GOOGL Alphabet Inc. Class A | 0.80% | 24,736 | $8.8M | Add +1.3% |
| GCOW Pacer Global Cash Cows Divid | 0.77% | 196,919 | $8.5M | Add +20.8% |
| AVGO Broadcom Inc. | 0.72% | 21,012 | $7.9M | Add +4.3% |
| TRFK Pacer Data and Digital Rev | 0.68% | 70,560 | $7.5M | Add +13.3% |
| GRID First TRST Nasd Class Edg Sgiif | 0.66% | 37,812 | $7.3M | Add +20.4% |
| META Meta Platforms Inc. Class A | 0.61% | 12,006 | $6.8M | Add +1.4% |
| ILDR First Trust Innovation Leade | 0.61% | 171,316 | $6.7M | Add +15.6% |
| NUKZ Range Nuclear Renaissance filed as EXCHANGE TRADED CONCEPTS TRU | 0.60% | 96,731 | $6.6M | Add +16.8% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.55% | 123,224 | $6.1M | Add +9.7% |
| TSLA Tesla Inc. | 0.53% | 13,904 | $5.8M | Reduce -0.6% |
| XLG Invesco S&P 500 Top 50 ETF | 0.51% | 91,730 | $5.6M | Add +10.5% |
| SPAB SS SPDR P Agg Bond ETF | 0.51% | 219,883 | $5.6M | Add +1.4% |
| FTHI Fthi/First Trust Exchange-TR | 0.49% | 226,905 | $5.4M | Add +3.4% |
| GOOG Alphabet Inc. Class C | 0.49% | 15,300 | $5.4M | Reduce -2.2% |
| XMMO Invesco S&P Midcap Momentum | 0.49% | 31,622 | $5.4M | Add +4.8% |
| SPYI Neos S&P 500 High Income ETF | 0.49% | 101,141 | $5.4M | Add +5.3% |
| REMX Vaneck Rar Earth ND STG-Usdi | 0.48% | 60,399 | $5.3M | Add +10.3% |
| EMLP First Trust North American E | 0.48% | 121,932 | $5.3M | Add +2.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.46% | 13,689 | $5.1M | Reduce -8.5% |
| ULTA Ulta Beauty Inc. | 0.43% | 11,519 | $4.8M | Add +198.5% |
| UNH Unitedhealth Group Inc. | 0.43% | 11,519 | $4.8M | Reduce -0.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.43% | 93,707 | $4.7M | Add +1.1% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.42% | 110,219 | $4.7M | Add +4.6% |
| SHLD Global X Defense Tech ETF | 0.42% | 77,089 | $4.6M | Reduce -2.4% |
| EVMO Eaton Vance Mortgage Opp ETF | 0.41% | 91,536 | $4.6M | Add +5.0% |
| UTG Reaves Utility Income Fund | 0.41% | 111,666 | $4.5M | Add +0.7% |
| PHYL Pgim Active High Yield Bond | 0.41% | 128,680 | $4.5M | New |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.40% | 72,197 | $4.4M | Add +13.0% |
| GEV GE Vernova Inc. | 0.39% | 3,670 | $4.3M | Reduce -10.6% |
| SPRX Spear Alpha ETF | 0.39% | 73,550 | $4.3M | Add +1.4% |
| TSM Taiwan Semiconductor-SP ADR | 0.38% | 8,710 | $4.2M | Reduce -4.0% |
| GSEP FT Vest US Equity Moderate B | 0.37% | 98,898 | $4.1M | Reduce -3.3% |
| DIVI Franklin International Core | 0.37% | 94,753 | $4.0M | Add +8.3% |
| C Citigroup Inc. | 0.36% | 28,104 | $3.9M | Add +0.2% |
| DGRW Wisdomtree U.S. Quality Divi | 0.35% | 41,030 | $3.9M | Reduce -3.3% |
| V Visa Inc. Class A | 0.35% | 11,288 | $3.9M | Add +3.7% |
| IVV iShares Core S&P 500 ETF | 0.35% | 5,165 | $3.9M | Add +10.7% |
| PAAA Pgim Aaa Clo ETF | 0.35% | 75,338 | $3.9M | Add +6.8% |
| VXF Vanguard Extended Market ETF | 0.34% | 15,342 | $3.8M | Add +1.4% |
| FDVV Fidelity High Dividend ETF | 0.32% | 58,395 | $3.5M | Add +6.6% |
| MRK Merck & Co. Inc. | 0.31% | 27,037 | $3.5M | Add +0.5% |
| GJAN FT Vest US Equity Moderate B | 0.31% | 76,520 | $3.4M | Reduce -2.6% |
| XLV SS Health Care Select Sector | 0.30% | 21,244 | $3.4M | Add +12.9% |
| SDVY First Trust Smid Cap Rising | 0.30% | 77,849 | $3.4M | Add +20.9% |
| MO Altria Group Inc. | 0.30% | 46,016 | $3.3M | Add +1.1% |
| MLPX Global X MLP & Energy Infras | 0.30% | 44,309 | $3.3M | Add +19.6% |
| PJAN Innovator U.S. Equity Power | 0.29% | 65,657 | $3.2M | Add +0.2% |
| QYLD Global X Nasd 100 Cov Call | 0.29% | 175,329 | $3.2M | Add +0.1% |
| FIXD First Trust Smith Opportunis | 0.29% | 73,931 | $3.2M | Reduce -12.5% |
| SEPQ STF Tactical Growth Income | 0.29% | 112,152 | $3.2M | Add +4.6% |
| CAT Caterpillar Inc. | 0.28% | 2,916 | $3.1M | Reduce -6.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.28% | 4,104 | $3.1M | Add +15.5% |
| AEP American Electric Power | 0.27% | 22,172 | $3.0M | Add +30.5% |
| JIRE JPMorgan Int Res Enh Eqty | 0.27% | 36,501 | $3.0M | Reduce -26.9% |
| PEP Pepsico Inc. | 0.27% | 22,074 | $3.0M | Add +0.5% |
| ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV | 0.26% | 1,465 | $2.9M | Reduce -0.8% |
| SPEM State Street SP PTF Em ETF | 0.26% | 56,197 | $2.9M | Add +3.2% |
| VGT Vanguard Info Tech ETF | 0.26% | 24,278 | $2.9M | Add +18.8% |
| CVX Chevron Corp. | 0.26% | 17,362 | $2.9M | Add +3.3% |
| ENB Enbridge Inc. | 0.25% | 51,199 | $2.8M | Reduce -0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.25% | 5,482 | $2.7M | Reduce -19.6% |
| BALT Inn Defined Wealth Shield | 0.25% | 80,024 | $2.7M | Reduce -0.9% |
| O Realty Income Corp. | 0.25% | 44,145 | $2.7M | Reduce -1.1% |
| JPM JPMorgan Chase & Co. | 0.24% | 8,014 | $2.6M | Add +13.4% |
| FEMS First Trust Emerging Markets | 0.23% | 56,030 | $2.6M | Add +9.3% |
| OMC Omnicom Group | 0.23% | 35,072 | $2.6M | Reduce -0.8% |
| IDMO Invesco S&P International DE | 0.23% | 41,840 | $2.5M | Reduce -9.5% |
| T AT&T Inc. | 0.23% | 121,684 | $2.5M | Add +1.2% |
| MCD McDonald's Corp. | 0.22% | 9,131 | $2.5M | Reduce -0.8% |
| VZ Verizon Communications Inc. | 0.22% | 57,935 | $2.5M | Reduce -0.6% |
| APP AppLovin Corp. Class A | 0.21% | 4,598 | $2.4M | Reduce -2.4% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $3K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| GRABW Grab Holdings Ltd.-CW 26 | *W EXP 99/99/999 | 30,000 | $1K | New |
| COHEN & STEERS QUALITY-R | RIGHT 07/15/2026 | 78,277 | $1K | Add +17.7% |
Total filed on the 13F, all lines: $1.1B.
Portfolio Sells Q1 2026 → Q2 2026
| QVOY Q3 All-Season Active Rot ETF | Reduce -99.5% | 0.16% | −2.11 |
| JEPI JPMorgan Equity Premium Inco | Reduce -4.2% | 2.12% | −0.47 |
| GDMN Wisdomtree Eff Gold PL Miner | Sold out | 0.00% | −0.30 |
| JPIE JPMorgan Income ETF | Reduce -0.4% | 1.70% | −0.29 |
| JPST JPMorgan Ultra-Short Income | Reduce -0.5% | 1.04% | −0.18 |
| SHLD Global X Defense Tech ETF | Reduce -2.4% | 0.42% | −0.17 |
| AMGN Amgen Inc. | Reduce -67.0% | 0.07% | −0.17 |
| XLE SS Energy Select Sector | Reduce -40.0% | 0.13% | −0.16 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -26.9% | 0.27% | −0.13 |
| VOO Vanguard S&P 500 ETF | Reduce -1.0% | 5.20% | −0.12 |
| FIXD First Trust Smith Opportunis | Reduce -12.5% | 0.29% | −0.10 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -19.6% | 0.25% | −0.10 |
| GJUL FT Vest US Equity Moderate B | Sold out | 0.00% | −0.10 |
| VYM Vanguard High DVD Yield ETF | Reduce -0.2% | 0.93% | −0.09 |
| VZ Verizon Communications Inc. | Reduce -0.6% | 0.22% | −0.09 |
| GLD SPDR Gold Shares | Reduce -29.9% | 0.09% | −0.08 |
| MCD McDonald's Corp. | Reduce -0.8% | 0.22% | −0.08 |
| JUNM FT Vest US Eq Max Buf June | Reduce -66.4% | 0.03% | −0.08 |
| GOAU US GLB GLD & Metal MNRS ETF | Reduce -64.3% | 0.03% | −0.07 |
| OIH Vaneck Oil Services ETF | Reduce -75.7% | 0.02% | −0.07 |
| GDX Vaneck Gold Miners ETF | Reduce -26.3% | 0.07% | −0.06 |
| XCCC Bondbloxx-CCC-Usd HY Corp. BD | Reduce -29.5% | 0.09% | −0.06 |
| RSP Invesco S&P 500 Equal Weight | Reduce -67.8% | 0.02% | −0.06 |
| XLP SS Consumer Staples Sel Sect | Reduce -20.5% | 0.12% | −0.06 |
| VIS Vanguard Industrials ETF | Sold out | 0.00% | −0.06 |
| IWF iShares Russell 1000 Growth | Reduce -52.5% | 0.05% | −0.05 |
| HELO JPMorgan Hedged Equity ETF | Reduce -37.5% | 0.07% | −0.05 |
| EMR Emerson Electric Co. | Reduce -65.1% | 0.02% | −0.05 |
| KJAN Innovator U.S. Small Cap Pow | Reduce -49.9% | 0.04% | −0.05 |
| OMC Omnicom Group | Reduce -0.8% | 0.23% | −0.05 |
| IYM iShares U.S. Basic Materials | Sold out | 0.00% | −0.05 |
| IDXX Idexx Laboratories Inc. | Reduce -30.9% | 0.06% | −0.05 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -8.5% | 0.46% | −0.05 |
| XME SS SPDR S&P Metals Mining | Reduce -44.0% | 0.04% | −0.05 |
| MUNI PIMCO Intermediate Municipal | Reduce -12.4% | 0.14% | −0.05 |
| XLC SS Comm Select Sector SPDR | Reduce -8.2% | 0.14% | −0.05 |
| PLTR Palantir Technologies Inc. Class A | Reduce -3.5% | 0.09% | −0.04 |
| KCE SS SPDR S&P Cap MKTS ETF | Sold out | 0.00% | −0.04 |
| GSEP FT Vest US Equity Moderate B | Reduce -3.3% | 0.37% | −0.04 |
| CEF Sprott Physical Gold and Sil | Reduce -0.9% | 0.11% | −0.04 |
| ENB Enbridge Inc. | Reduce -0.5% | 0.25% | −0.04 |
| FENY Fidelity MSCI Energy Index | Reduce -52.9% | 0.02% | −0.04 |
| RDVI FT Vest Rising Dividend Achi | Reduce -46.1% | 0.05% | −0.04 |
| O Realty Income Corp. | Reduce -1.1% | 0.25% | −0.04 |
| VUSB Vanguard Ultra Short Bond Et | Reduce -4.1% | 0.18% | −0.04 |
| IDMO Invesco S&P International DE | Reduce -9.5% | 0.23% | −0.04 |
| CCJ Cameco Corp. | Sold out | 0.00% | −0.04 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -3.3% | 0.35% | −0.04 |
| MBSF Regan Floating Rate MBS ETF | Reduce -27.5% | 0.06% | −0.04 |
| CTAS Cintas Corp. | Sold out | 0.00% | −0.04 |
Portfolio Buys Q1 2026 → Q2 2026
| ACYN FT Lad Autocall Bar Inc. ETF | New | 2.22% | +2.22 |
| SPMO Invesco S&P 500 Momentum ETF | Add +8.2% | 3.85% | +0.97 |
| SMH Vaneck Semiconductor ETF | Add +14.8% | 1.41% | +0.57 |
| QQQ Invesco QQQ Trust Series 1 | Add +6.7% | 3.82% | +0.55 |
| PHYL Pgim Active High Yield Bond | New | 0.41% | +0.41 |
| AIRR First Trust Rba American Ind | Add +25.5% | 1.33% | +0.30 |
| TRFK Pacer Data and Digital Rev | Add +13.3% | 0.68% | +0.27 |
| XLK SS Technology Select Sector | Add +2.0% | 1.30% | +0.26 |
| QQQM Invesco Nasdaq 100 ETF | Add +17.4% | 1.10% | +0.24 |
| ULTA Ulta Beauty Inc. | Add +198.5% | 0.43% | +0.22 |
| RDVY First Trust Rising Dividend | Add +11.0% | 1.28% | +0.15 |
| MU Micron Technology Inc. | Add +22.8% | 0.21% | +0.15 |
| ILDR First Trust Innovation Leade | Add +15.6% | 0.61% | +0.14 |
| SPCX Space Exploration Techn Class A | New | 0.12% | +0.12 |
| GRID First TRST Nasd Class Edg Sgiif | Add +20.4% | 0.66% | +0.11 |
| SPRX Spear Alpha ETF | Add +1.4% | 0.39% | +0.11 |
| SCHG Schwab US Large-Cap Growth | Add +10.3% | 1.23% | +0.11 |
| XAR SS SPDR S&P Aerospace Def | Add +18.8% | 0.81% | +0.10 |
| ACYS FT Vest Lad A Bar & Ri ETF | New | 0.08% | +0.08 |
| AVLV Avantis US Large Cap Value | Add +225.4% | 0.12% | +0.08 |
| LLY Eli Lilly & Co. | Add +47.3% | 0.20% | +0.08 |
| QLD Proshares Ultra QQQ | Add +45.5% | 0.15% | +0.08 |
| FMAY FT Vest US Equity Buffer ETF | New | 0.08% | +0.08 |
| VGT Vanguard Info Tech ETF | Add +18.8% | 0.26% | +0.07 |
| AVGO Broadcom Inc. | Add +4.3% | 0.72% | +0.06 |
| GOOGL Alphabet Inc. Class A | Add +1.3% | 0.80% | +0.06 |
| AVUV Avantis US Small Cap Value | Add +73.0% | 0.15% | +0.06 |
| CIBR First Trust Nasdaq Cybersecu | New | 0.06% | +0.06 |
| AVUS Avantis U.S. Equity ETF | New | 0.06% | +0.06 |
| AVDE Avantis International Equity | New | 0.06% | +0.06 |
| IXN iShares Global Tech ETF | New | 0.06% | +0.06 |
| AAPL Apple Inc. | Add +6.7% | 1.31% | +0.06 |
| NVDA Nvidia Corp. | Add +7.3% | 1.03% | +0.06 |
| APXM FT Vest US Eq Max Buf Apr | New | 0.05% | +0.05 |
| CGGO Cap Group Global Growth | Add +4.6% | 0.42% | +0.05 |
| CGDV Cap Group Dividend Value | Add +9.7% | 0.55% | +0.05 |
| QTEC First Trust Nasdq 100 Tech I | Add +1.3% | 0.17% | +0.04 |
| GAPR FT Vest US Equity Moderate B | New | 0.04% | +0.04 |
| CLCV Crossmark Largecapvalue ETF | New | 0.04% | +0.04 |
| CRAK Vaneck Oil Refiners ETF | New | 0.04% | +0.04 |
| SCO Proshares Ultrashort Bloombe | New | 0.04% | +0.04 |
| SCHB Schwab US Broad Market ETF | New | 0.04% | +0.04 |
| AEP American Electric Power | Add +30.5% | 0.27% | +0.04 |
| CGGR Cap Group Growth Equity | Add +3.0% | 1.06% | +0.04 |
| MRVL Marvell Technology Inc. | Add +3.3% | 0.06% | +0.04 |
| COWG Pacer US LRG Cap Cows GR LD | Add +2.0% | 0.92% | +0.04 |
| SDVY First Trust Smid Cap Rising | Add +20.9% | 0.30% | +0.04 |
| JMEE JPM Sma & Mid Cap En Eq Et-U | New | 0.04% | +0.04 |
| MAGS Roundhill Magnificent Seven | Add +48.3% | 0.12% | +0.04 |
| FTGC First Trust Global Tactical | New | 0.03% | +0.03 |
Notes & Other Activity Q1 2026 → Q2 2026
| GRABW Grab Holdings Ltd.-CW 26 | *W EXP 99/99/999 | New | 30,000 | $1K |
| COHEN & STEERS QUALITY-R | RIGHT 07/15/2026 | Add +17.7% | 78,277 | $1K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |