Cannon Financial Strategists, Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed October 1, 2024), Cannon Financial Strategists, Inc. reported 94 stock positions worth $508.6 million. Its top holding was Dimensional International (DFIC) at 15.3% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 14.1%) and SS SPDR P S&P 500 Growth ETF (SPYG, 11.9%). Compared with Q4 2023, it opened 6 new positions, sold out of 2, added to 44 and reduced 21. The biggest buy was Avantis US Large Cap Value (AVLV, shares +7%) and the biggest sale Vanguard S&P Small-Cap 600 V (VIOV, shares −1%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$508.6M (Q1 2024)
SEC Filing
0001951757-24-000944 ↗ filed Oct 1, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M $508.6M Q1 2024 Q2 2024: $524.4M Q2 2024 Q3 2024: $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M Q1 2025 Q2 2025: $633.1M Q2 2025 Q3 2025: $698.8M Q3 2025 Q4 2025: $719.3M Q4 2025 Q1 2026: $760.8M Q1 2026 Q2 2026: $878.5M Q2 2026

Holdings 94 stocks · $508.6M
DFIC Dimensional International Co. 15.26% 2,901,564 $77.6M Add +10.9%
SLYV SS SPDR S&P 600 SC Val ETF 14.09% 863,860 $71.7M Add +2.6%
SPYG SS SPDR P S&P 500 Growth ETF 11.86% 824,324 $60.3M Reduce -0.7%
AVLV Avantis US Large Cap Value 11.76% 930,487 $59.8M Add +6.7%
BIV Vanguard Intermediate-Term B 5.82% 392,407 $29.6M Add +2.1%
VUG Vanguard Mrngstar GR ETF-Sui 4.46% 65,959 $22.7M Reduce -1.1%
AVEM Avantis Emerging Markets Eq 3.61% 317,098 $18.4M Add +10.7%
VTI VG Morningstar TS MKT ETF-US 3.40% 66,603 $17.3M Add +0.9%
SPIP SS SPDR P Tips ETF 3.37% 669,849 $17.2M Add +10.3%
AVDE Avantis International Equity 3.26% 260,149 $16.6M Reduce -0.9%
EMB iShares JP Morgan Usd Emergi 2.79% 158,389 $14.2M Add +2.9%
VIOV Vanguard S&P Small-Cap 600 V 1.89% 108,685 $9.6M Reduce -0.7%
USRT iShares Core US REIT ETF 1.76% 166,810 $9.0M Add +5.9%
SPTM SS SPDR P S&P 1500 Comp ETF 1.62% 128,601 $8.2M Reduce -1.7%
VBR Vngrd Mrngst SL-CP Val ETF-U 1.24% 32,796 $6.3M Add +0.4%
MUB iShares National Muni Bond E 1.07% 50,577 $5.4M Add +0.7%
ISTB iShares Core 1-5 Year Usd Bo 0.75% 80,475 $3.8M Reduce -2.8%
KO The Coca-Cola Co. 0.68% 56,626 $3.5M Reduce -4.3%
FIXD First Trust Smith Opportunis 0.68% 79,446 $3.5M Reduce -9.4%
VTEB Vanguard Tax-Exempt Bond ETF 0.57% 57,651 $2.9M Add +2.6%
IWF iShares Russell 1000 Growth 0.47% 7,020 $2.4M Reduce -2.4%
EFG iShares MSCI Eafe Growth ETF 0.40% 19,407 $2.0M Add +0.1%
IVV iShares Core S&P 500 ETF 0.33% 3,236 $1.7M No change
BRK.B Berkshire Hathaway Inc. Class B 0.33% 4,008 $1.7M No change
TIP iShares Tips Bond ETF 0.32% 14,948 $1.6M Reduce -2.2%
IBTE iShares Ibonds Dec 2024 Term 0.29% 61,011 $1.5M Add +5.1%
HD Home Depot Inc. 0.28% 3,729 $1.4M Add +5.5%
ICSH iShares Ultra Short Duration 0.28% 27,674 $1.4M Add +0.3%
IBTF iShares Ibonds Dec 2025 Term 0.27% 59,112 $1.4M Add +5.4%
IBTG iShares Ibonds Dec 2026 Term 0.26% 58,473 $1.3M Add +5.6%
SCHJ Schwab 1-5 YR Corp. BND ETF 0.26% 27,078 $1.3M No change
IMTB iShares Core 5-10 Year Usd 0.25% 29,224 $1.3M Reduce -28.5%
DFAE Dimensional Emerging Core Eq 0.23% 47,108 $1.2M Reduce -10.4%
PG The Procter & Gamble Co. 0.23% 7,076 $1.1M Add +7.5%
IBTH iShares Ibonds Dec 2027 Term 0.22% 51,378 $1.1M Add +6.5%
AAPL Apple Inc. 0.22% 6,595 $1.1M Add +13.8%
PRF Invesco Rafi US 1000 ETF 0.22% 29,280 $1.1M No change
VOO Vanguard S&P 500 ETF 0.20% 2,088 $1.0M Add +4.2%
MSFT Microsoft Corp. 0.20% 2,379 $1.0M Add +21.3%
VEA Vanguard Ftse Developed ETF 0.19% 19,662 $986K Add +0.7%
IBDP iShares Ibonds Dec 2024 Term 0.19% 38,685 $969K Add +4.5%
VTV Vanguard Mrngstr Val ETF-Aui 0.19% 5,858 $954K Add +13.4%
IBDQ iShares Ibonds Dec 2025 Term 0.18% 36,996 $918K Add +4.7%
IBDR iShares Ibonds Dec 2026 Term 0.18% 37,419 $892K Add +4.9%
BND Vanguard Total Bond Market 0.17% 11,834 $859K Add +0.2%
SO The Southern Co. 0.16% 11,185 $802K No change
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.15% 32,226 $767K Add +5.7%
ABBV Abbvie Inc. 0.15% 4,107 $748K Add +2.5%
DUK Duke Energy Corp. 0.14% 7,321 $708K Add +3.3%
VWO Vanguard Ftse Emerging Marke 0.13% 15,411 $644K Reduce -1.3%
SPDW Ste STR SPDR PT DW Eu ETF 0.13% 17,802 $638K No change
XOM Exxon Mobil Corp. 0.12% 5,370 $624K Add +7.2%
VYM Vanguard High DVD Yield ETF 0.12% 5,146 $623K Add +0.0%
GIS General Mills Inc. 0.12% 8,833 $618K No change
VIG Vanguard Dividend Apprec ETF 0.12% 3,260 $595K Add +0.1%
IWD iShares Russell 1000 Value E 0.11% 3,115 $558K Add +1.2%
MRK Merck & Co. Inc. 0.11% 4,085 $539K Add +10.3%
ABT Abbott Laboratories 0.10% 4,361 $496K Add +7.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.10% 3,987 $488K No change
EFA iShares MSCI Eafe ETF 0.09% 5,889 $470K No change
SCHD Schwab US DVD Equity ETF 0.08% 5,208 $420K Add +28.0%
FLRN SS SPDR BB Ig Float RT ETF 0.08% 13,102 $404K No change
JNJ Johnson & Johnson 0.08% 2,523 $399K Add +8.1%
WMT Walmart Inc. 0.08% 6,570 $395K No change
AMGN Amgen Inc. 0.08% 1,375 $391K Add +14.6%
UPS United Parcel Service Class B 0.08% 2,619 $389K Reduce -0.2%
VLUE iShares MSCI USA Value Facto 0.08% 3,567 $386K Reduce -1.2%
SPY SS SPDR S&P 500 ETF Trust-US 0.07% 676 $354K No change
HSY The Hershey Co. 0.07% 1,760 $342K Add +6.0%
JPM JPMorgan Chase & Co. 0.07% 1,663 $333K Add +15.1%
ROK Rockwell Automation Inc. 0.07% 1,138 $331K No change
PEG Public Service Enterprise GP 0.06% 4,720 $315K No change
VCSH Vanguard S/T Corp. Bond ETF 0.06% 3,843 $297K Add +25.6%
EFX Equifax Inc. 0.06% 1,061 $284K No change
DOV Dover Corp. 0.05% 1,551 $275K Reduce -2.8%
LLY Eli Lilly & Co. 0.05% 348 $271K No change
USHY iShares Broad Usd High Yield 0.05% 7,261 $266K Reduce -5.8%
PHYS Sprott Physical Gold Trust 0.05% 15,000 $260K New
TXN Texas Instruments Inc. 0.05% 1,437 $250K No change
IJS iShares S&P Small-Cap 600 Va 0.05% 2,359 $242K No change
LOW Lowe's Cos Inc. 0.05% 948 $242K Reduce -0.5%
EMHC SS SPDR BB Em Usd Bond ETF 0.05% 9,672 $234K Reduce -13.0%
SCHZ Schwab US Aggregate Bond ETF 0.05% 5,067 $233K No change
VEU Vanguard Ftse All-World Ex-U 0.05% 3,946 $231K No change
SGC Superior Group of Cos Inc. 0.04% 13,806 $228K No change
SCHG Schwab US Large-Cap Growth 0.04% 2,423 $225K New
CEF Sprott Physical Gold and Sil 0.04% 11,000 $224K New
GOOG Alphabet Inc. Class C 0.04% 1,459 $222K No change
IWV iShares Russell 3000 ETF 0.04% 723 $217K New
QUAL iShares MSCI USA Quality Fac 0.04% 1,302 $214K New
VNQ Vanguard Real Estate ETF 0.04% 2,361 $204K Reduce -13.9%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.04% 781 $204K New
BEAT Heartbeam Inc. 0.03% 80,391 $175K No change
CRWS Crown Crafts Inc. 0.02% 16,678 $85K Reduce -27.3%

Portfolio Sells Q4 2023 → Q1 2024
VIOV Vanguard S&P Small-Cap 600 V Reduce -0.7% 1.89% −0.18
FIXD First Trust Smith Opportunis Reduce -9.4% 0.68% −0.16
AVDE Avantis International Equity Reduce -0.9% 3.26% −0.14
IMTB iShares Core 5-10 Year Usd Reduce -28.5% 0.25% −0.13
ISTB iShares Core 1-5 Year Usd Bo Reduce -2.8% 0.75% −0.09
KO The Coca-Cola Co. Reduce -4.3% 0.68% −0.07
DFIS Dimensional International SM Sold out 0.00% −0.06
SCHP Schwab U.S. Tips ETF Sold out 0.00% −0.04
DFAE Dimensional Emerging Core Eq Reduce -10.4% 0.23% −0.04
TIP iShares Tips Bond ETF Reduce -2.2% 0.32% −0.04
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -1.7% 1.62% −0.02
EMHC SS SPDR BB Em Usd Bond ETF Reduce -13.0% 0.05% −0.01
UPS United Parcel Service Class B Reduce -0.2% 0.08% −0.01
VNQ Vanguard Real Estate ETF Reduce -13.9% 0.04% −0.01
VWO Vanguard Ftse Emerging Marke Reduce -1.3% 0.13% −0.01
USHY iShares Broad Usd High Yield Reduce -5.8% 0.05% −0.01
CRWS Crown Crafts Inc. Reduce -27.3% 0.02% −0.01
VLUE iShares MSCI USA Value Facto Reduce -1.2% 0.08% −0.00
IWF iShares Russell 1000 Growth Reduce -2.4% 0.47% −0.00
DOV Dover Corp. Reduce -2.8% 0.05% +0.00
LOW Lowe's Cos Inc. Reduce -0.5% 0.05% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Reduce -1.1% 4.46% +0.02
SPYG SS SPDR P S&P 500 Growth ETF Reduce -0.7% 11.86% +0.29

Portfolio Buys Q4 2023 → Q1 2024
AVLV Avantis US Large Cap Value Add +6.7% 11.76% +0.97
DFIC Dimensional International Co. Add +10.9% 15.26% +0.95
AVEM Avantis Emerging Markets Eq Add +10.7% 3.61% +0.15
VTI VG Morningstar TS MKT ETF-US Add +0.9% 3.40% +0.05
PHYS Sprott Physical Gold Trust New 0.05% +0.05
SPIP SS SPDR P Tips ETF Add +10.3% 3.37% +0.05
SCHG Schwab US Large-Cap Growth New 0.04% +0.04
CEF Sprott Physical Gold and Sil New 0.04% +0.04
IWV iShares Russell 3000 ETF New 0.04% +0.04
QUAL iShares MSCI USA Quality Fac New 0.04% +0.04
VBK Van Morst SML-Cap Gro-Usd Inc. New 0.04% +0.04
MSFT Microsoft Corp. Add +21.3% 0.20% +0.04
VTV Vanguard Mrngstr Val ETF-Aui Add +13.4% 0.19% +0.02
MRK Merck & Co. Inc. Add +10.3% 0.11% +0.02
PG The Procter & Gamble Co. Add +7.5% 0.23% +0.02
HD Home Depot Inc. Add +5.5% 0.28% +0.02
SCHD Schwab US DVD Equity ETF Add +28.0% 0.08% +0.02
XOM Exxon Mobil Corp. Add +7.2% 0.12% +0.02
ABBV Abbvie Inc. Add +2.5% 0.15% +0.01
JPM JPMorgan Chase & Co. Add +15.1% 0.07% +0.01
VOO Vanguard S&P 500 ETF Add +4.2% 0.20% +0.01
VCSH Vanguard S/T Corp. Bond ETF Add +25.6% 0.06% +0.01
AMGN Amgen Inc. Add +14.6% 0.08% +0.00
ABT Abbott Laboratories Add +7.4% 0.10% +0.00
HSY The Hershey Co. Add +6.0% 0.07% +0.00
IWD iShares Russell 1000 Value E Add +1.2% 0.11% +0.00
JNJ Johnson & Johnson Add +8.1% 0.08% +0.00
VYM Vanguard High DVD Yield ETF Add +0.0% 0.12% −0.00
VIG Vanguard Dividend Apprec ETF Add +0.1% 0.12% −0.00
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +5.7% 0.15% −0.01
EFG iShares MSCI Eafe Growth ETF Add +0.1% 0.40% −0.01
VEA Vanguard Ftse Developed ETF Add +0.7% 0.19% −0.01
IBDQ iShares Ibonds Dec 2025 Term Add +4.7% 0.18% −0.01
IBDP iShares Ibonds Dec 2024 Term Add +4.5% 0.19% −0.01
IBDR iShares Ibonds Dec 2026 Term Add +4.9% 0.18% −0.01
IBTH iShares Ibonds Dec 2027 Term Add +6.5% 0.22% −0.01
DUK Duke Energy Corp. Add +3.3% 0.14% −0.01
IBTE iShares Ibonds Dec 2024 Term Add +5.1% 0.29% −0.01
IBTF iShares Ibonds Dec 2025 Term Add +5.4% 0.27% −0.01
IBTG iShares Ibonds Dec 2026 Term Add +5.6% 0.26% −0.01
AAPL Apple Inc. Add +13.8% 0.22% −0.02
BND Vanguard Total Bond Market Add +0.2% 0.17% −0.02
VBR Vngrd Mrngst SL-CP Val ETF-U Add +0.4% 1.24% −0.02
ICSH iShares Ultra Short Duration Add +0.3% 0.28% −0.02
VTEB Vanguard Tax-Exempt Bond ETF Add +2.6% 0.57% −0.04
USRT iShares Core US REIT ETF Add +5.9% 1.76% −0.07
MUB iShares National Muni Bond E Add +0.7% 1.07% −0.10
EMB iShares JP Morgan Usd Emergi Add +2.9% 2.79% −0.14
BIV Vanguard Intermediate-Term B Add +2.1% 5.82% −0.47
SLYV SS SPDR S&P 600 SC Val ETF Add +2.6% 14.09% −0.93

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV