Cannon Financial Strategists, Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed September 10, 2024), Cannon Financial Strategists, Inc. reported 92 stock positions worth $524.4 million. Its top holding was Dimensional International (DFIC) at 15.4% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 13.6%) and SS SPDR P S&P 500 Growth ETF (SPYG, 12.8%). Compared with Q1 2024, it opened 2 new positions, sold out of 4, added to 34 and reduced 24. The biggest buy was SS SPDR P S&P 500 Growth ETF (SPYG, shares +1%) and the biggest sale Vanguard S&P Small-Cap 600 V (VIOV, shares −5%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$524.4M (Q2 2024)
SEC Filing
0001951757-24-000939 ↗ filed Sep 10, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M Q1 2024 Q2 2024: $524.4M $524.4M Q2 2024 Q3 2024: $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M Q1 2025 Q2 2025: $633.1M Q2 2025 Q3 2025: $698.8M Q3 2025 Q4 2025: $719.3M Q4 2025 Q1 2026: $760.8M Q1 2026 Q2 2026: $878.5M Q2 2026

Holdings 92 stocks · $524.4M
DFIC Dimensional International Co. 15.38% 3,068,760 $80.7M Add +5.8%
SLYV SS SPDR S&P 600 SC Val ETF 13.59% 910,433 $71.3M Add +5.4%
SPYG SS SPDR P S&P 500 Growth ETF 12.75% 834,769 $66.9M Add +1.3%
AVLV Avantis US Large Cap Value 11.48% 957,744 $60.2M Add +2.9%
BIV Vanguard Intermediate-Term B 5.89% 412,258 $30.9M Add +5.1%
VUG Vanguard Mrngstar GR ETF-Sui 4.66% 65,388 $24.5M Reduce -0.9%
AVEM Avantis Emerging Markets Eq 3.87% 332,080 $20.3M Add +4.7%
SPIP SS SPDR P Tips ETF 3.48% 718,719 $18.3M Add +7.3%
VTI VG Morningstar TS MKT ETF-US 3.42% 67,004 $17.9M Add +0.6%
AVDE Avantis International Equity 3.05% 256,598 $16.0M Reduce -1.4%
EMB iShares JP Morgan Usd Emergi 2.70% 160,117 $14.2M Add +1.1%
USRT iShares Core US REIT ETF 1.80% 175,907 $9.4M Add +5.5%
VIOV Vanguard S&P Small-Cap 600 V 1.64% 102,970 $8.6M Reduce -5.3%
SPTM SS SPDR P S&P 1500 Comp ETF 1.61% 126,874 $8.4M Reduce -1.3%
VBR Vngrd Mrngst SL-CP Val ETF-U 1.14% 32,665 $6.0M Reduce -0.4%
MUB iShares National Muni Bond E 1.04% 50,952 $5.4M Add +0.7%
ISTB iShares Core 1-5 Year Usd Bo 0.73% 80,475 $3.8M No change
KO The Coca-Cola Co. 0.69% 56,736 $3.6M Add +0.2%
FIXD First Trust Smith Opportunis 0.63% 76,581 $3.3M Reduce -3.6%
VTEB Vanguard Tax-Exempt Bond ETF 0.54% 56,077 $2.8M Reduce -2.7%
IWF iShares Russell 1000 Growth 0.48% 6,894 $2.5M Reduce -1.8%
TIP iShares Tips Bond ETF 0.38% 18,837 $2.0M Add +26.0%
EFG iShares MSCI Eafe Growth ETF 0.38% 19,407 $2.0M No change
IVV iShares Core S&P 500 ETF 0.34% 3,233 $1.8M Reduce -0.1%
BRK.B Berkshire Hathaway Inc. Class B 0.31% 4,008 $1.6M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.28% 2,736 $1.5M Add +304.7%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.28% 62,550 $1.5M Add +94.1%
IBTE iShares Ibonds Dec 2024 Term 0.28% 61,725 $1.5M Add +1.2%
ICSH iShares Ultra Short Duration 0.27% 28,154 $1.4M Add +1.7%
IBTF iShares Ibonds Dec 2025 Term 0.26% 59,758 $1.4M Add +1.1%
HD Home Depot Inc. 0.26% 3,954 $1.4M Add +6.0%
IBTH iShares Ibonds Dec 2027 Term 0.26% 60,645 $1.3M Add +18.0%
IBTG iShares Ibonds Dec 2026 Term 0.26% 59,083 $1.3M Add +1.0%
SCHJ Schwab 1-5 YR Corp. BND ETF 0.25% 27,078 $1.3M No change
DFAE Dimensional Emerging Core Eq 0.23% 46,992 $1.2M Reduce -0.3%
IMTB iShares Core 5-10 Year Usd 0.23% 27,701 $1.2M Reduce -5.2%
PG The Procter & Gamble Co. 0.22% 7,113 $1.2M Add +0.5%
PRF Invesco Rafi US 1000 ETF 0.21% 29,280 $1.1M No change
VOO Vanguard S&P 500 ETF 0.20% 2,050 $1.0M Reduce -1.8%
IBDP iShares Ibonds Dec 2024 Term 0.19% 39,078 $982K Add +1.0%
VEA Vanguard Ftse Developed ETF 0.19% 19,679 $973K Add +0.1%
MSFT Microsoft Corp. 0.18% 2,136 $955K Reduce -10.2%
VTV Vanguard Mrngstr Val ETF-Aui 0.18% 5,850 $938K Reduce -0.1%
IBDQ iShares Ibonds Dec 2025 Term 0.18% 37,350 $929K Add +1.0%
IBDR iShares Ibonds Dec 2026 Term 0.17% 37,807 $901K Add +1.0%
BND Vanguard Total Bond Market 0.16% 11,934 $860K Add +0.8%
SO The Southern Co. 0.15% 9,827 $762K Reduce -12.1%
ABBV Abbvie Inc. 0.13% 4,107 $704K No change
VWO Vanguard Ftse Emerging Marke 0.13% 15,619 $683K Add +1.4%
SPDW Ste STR SPDR PT DW Eu ETF 0.12% 17,827 $625K Add +0.1%
XOM Exxon Mobil Corp. 0.12% 5,370 $618K No change
VYM Vanguard High DVD Yield ETF 0.12% 5,148 $611K Add +0.0%
VIG Vanguard Dividend Apprec ETF 0.11% 3,251 $594K Reduce -0.3%
AAPL Apple Inc. 0.11% 2,675 $563K Reduce -59.4%
GIS General Mills Inc. 0.11% 8,833 $559K No change
DUK Duke Energy Corp. 0.11% 5,553 $557K Reduce -24.1%
IWD iShares Russell 1000 Value E 0.10% 3,099 $541K Reduce -0.5%
MRK Merck & Co. Inc. 0.10% 4,085 $506K No change
EFA iShares MSCI Eafe ETF 0.09% 5,889 $461K No change
ABT Abbott Laboratories 0.09% 4,361 $453K No change
WMT Walmart Inc. 0.08% 6,570 $445K No change
SCHD Schwab US DVD Equity ETF 0.08% 5,208 $405K No change
FLRN SS SPDR BB Ig Float RT ETF 0.08% 13,102 $404K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.08% 4,023 $399K Add +0.9%
JNJ Johnson & Johnson 0.07% 2,661 $389K Add +5.5%
AMGN Amgen Inc. 0.07% 1,126 $352K Reduce -18.1%
JPM JPMorgan Chase & Co. 0.06% 1,663 $336K No change
UPS United Parcel Service Class B 0.06% 2,419 $331K Reduce -7.6%
HSY The Hershey Co. 0.06% 1,760 $324K No change
LLY Eli Lilly & Co. 0.06% 348 $315K No change
ROK Rockwell Automation Inc. 0.06% 1,138 $313K No change
VCSH Vanguard S/T Corp. Bond ETF 0.06% 3,843 $297K No change
VLUE iShares MSCI USA Value Facto 0.06% 2,849 $295K Reduce -20.1%
TFC Truist Financial Corp. 0.05% 7,360 $286K New
TXN Texas Instruments Inc. 0.05% 1,437 $280K No change
DOV Dover Corp. 0.05% 1,545 $279K Reduce -0.4%
GOOG Alphabet Inc. Class C 0.05% 1,459 $268K No change
SGC Superior Group of Cos Inc. 0.05% 13,806 $261K No change
PHYS Sprott Physical Gold Trust 0.05% 14,417 $260K Reduce -3.9%
EFX Equifax Inc. 0.05% 1,061 $257K No change
SCHG Schwab US Large-Cap Growth 0.05% 2,423 $244K No change
CEF Sprott Physical Gold and Sil 0.05% 11,000 $243K No change
VEU Vanguard Ftse All-World Ex-U 0.04% 3,946 $231K No change
SCHZ Schwab US Aggregate Bond ETF 0.04% 5,067 $231K No change
EMHC SS SPDR BB Em Usd Bond ETF 0.04% 9,672 $230K No change
IJS iShares S&P Small-Cap 600 Va 0.04% 2,359 $229K No change
IWV iShares Russell 3000 ETF 0.04% 723 $223K No change
QUAL iShares MSCI USA Quality Fac 0.04% 1,302 $222K No change
LOW Lowe's Cos Inc. 0.04% 990 $218K Add +4.4%
COST Costco Wholesale Corp. 0.04% 249 $212K New
BEAT Heartbeam Inc. 0.04% 80,391 $207K No change
CRWS Crown Crafts Inc. 0.02% 19,662 $103K Add +17.9%

Portfolio Sells Q1 2024 → Q2 2024
VIOV Vanguard S&P Small-Cap 600 V Reduce -5.3% 1.64% −0.25
AVDE Avantis International Equity Reduce -1.4% 3.05% −0.21
AAPL Apple Inc. Reduce -59.4% 0.11% −0.11
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -0.4% 1.14% −0.10
PEG Public Service Enterprise GP Sold out 0.00% −0.06
FIXD First Trust Smith Opportunis Reduce -3.6% 0.63% −0.05
USHY iShares Broad Usd High Yield Sold out 0.00% −0.05
VNQ Vanguard Real Estate ETF Sold out 0.00% −0.04
VBK Van Morst SML-Cap Gro-Usd Inc. Sold out 0.00% −0.04
VTEB Vanguard Tax-Exempt Bond ETF Reduce -2.7% 0.54% −0.04
DUK Duke Energy Corp. Reduce -24.1% 0.11% −0.03
IMTB iShares Core 5-10 Year Usd Reduce -5.2% 0.23% −0.02
VLUE iShares MSCI USA Value Facto Reduce -20.1% 0.06% −0.02
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -1.3% 1.61% −0.02
MSFT Microsoft Corp. Reduce -10.2% 0.18% −0.01
UPS United Parcel Service Class B Reduce -7.6% 0.06% −0.01
SO The Southern Co. Reduce -12.1% 0.15% −0.01
AMGN Amgen Inc. Reduce -18.1% 0.07% −0.01
VTV Vanguard Mrngstr Val ETF-Aui Reduce -0.1% 0.18% −0.01
IWD iShares Russell 1000 Value E Reduce -0.5% 0.10% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -0.3% 0.11% −0.00
VOO Vanguard S&P 500 ETF Reduce -1.8% 0.20% −0.00
PHYS Sprott Physical Gold Trust Reduce -3.9% 0.05% −0.00
DOV Dover Corp. Reduce -0.4% 0.05% −0.00
DFAE Dimensional Emerging Core Eq Reduce -0.3% 0.23% +0.00
IVV iShares Core S&P 500 ETF Reduce -0.1% 0.34% +0.00
IWF iShares Russell 1000 Growth Reduce -1.8% 0.48% +0.01
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.9% 4.66% +0.20

Portfolio Buys Q1 2024 → Q2 2024
SPYG SS SPDR P S&P 500 Growth ETF Add +1.3% 12.75% +0.90
AVEM Avantis Emerging Markets Eq Add +4.7% 3.87% +0.25
SPY SS SPDR S&P 500 ETF Trust-US Add +304.7% 0.28% +0.21
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +94.1% 0.28% +0.13
DFIC Dimensional International Co. Add +5.8% 15.38% +0.12
SPIP SS SPDR P Tips ETF Add +7.3% 3.48% +0.11
BIV Vanguard Intermediate-Term B Add +5.1% 5.89% +0.07
TIP iShares Tips Bond ETF Add +26.0% 0.38% +0.07
TFC Truist Financial Corp. New 0.05% +0.05
COST Costco Wholesale Corp. New 0.04% +0.04
USRT iShares Core US REIT ETF Add +5.5% 1.80% +0.03
IBTH iShares Ibonds Dec 2027 Term Add +18.0% 0.26% +0.03
VTI VG Morningstar TS MKT ETF-US Add +0.6% 3.42% +0.01
KO The Coca-Cola Co. Add +0.2% 0.69% +0.01
VWO Vanguard Ftse Emerging Marke Add +1.4% 0.13% +0.00
CRWS Crown Crafts Inc. Add +17.9% 0.02% +0.00
PG The Procter & Gamble Co. Add +0.5% 0.22% −0.00
IBDP iShares Ibonds Dec 2024 Term Add +1.0% 0.19% −0.00
IBDQ iShares Ibonds Dec 2025 Term Add +1.0% 0.18% −0.00
ICSH iShares Ultra Short Duration Add +1.7% 0.27% −0.00
IBDR iShares Ibonds Dec 2026 Term Add +1.0% 0.17% −0.00
JNJ Johnson & Johnson Add +5.5% 0.07% −0.00
IBTE iShares Ibonds Dec 2024 Term Add +1.2% 0.28% −0.00
BND Vanguard Total Bond Market Add +0.8% 0.16% −0.01
IBTF iShares Ibonds Dec 2025 Term Add +1.1% 0.26% −0.01
IBTG iShares Ibonds Dec 2026 Term Add +1.0% 0.26% −0.01
LOW Lowe's Cos Inc. Add +4.4% 0.04% −0.01
VYM Vanguard High DVD Yield ETF Add +0.0% 0.12% −0.01
SPDW Ste STR SPDR PT DW Eu ETF Add +0.1% 0.12% −0.01
VEA Vanguard Ftse Developed ETF Add +0.1% 0.19% −0.01
DIS The Walt Disney Co. Add +0.9% 0.08% −0.02
HD Home Depot Inc. Add +6.0% 0.26% −0.02
MUB iShares National Muni Bond E Add +0.7% 1.04% −0.03
EMB iShares JP Morgan Usd Emergi Add +1.1% 2.70% −0.09
AVLV Avantis US Large Cap Value Add +2.9% 11.48% −0.28
SLYV SS SPDR S&P 600 SC Val ETF Add +5.4% 13.59% −0.50

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV