Cannon Financial Strategists, Inc.

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 4, 2026), Cannon Financial Strategists, Inc. reported 100 stock positions worth $719.3 million. Its top holding was Dimensional International (DFIC) at 16.5% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 12.7%) and SS SPDR P S&P 500 Growth ETF (SPYG, 12.2%). Compared with Q3 2025, it opened 1 new position, sold out of 5, added to 44 and reduced 22. The biggest buy was Dimensional International (DFIC, shares +1%) and the biggest sale SS SPDR P S&P 500 Growth ETF (SPYG, shares −1%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$719.3M (Q4 2025)
SEC Filing
0001951757-26-000351 ↗ filed Feb 4, 2026

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M Q1 2024 Q2 2024: $524.4M Q2 2024 Q3 2024: $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M Q1 2025 Q2 2025: $633.1M Q2 2025 Q3 2025: $698.8M Q3 2025 Q4 2025: $719.3M $719.3M Q4 2025 Q1 2026: $760.8M Q1 2026 Q2 2026: $878.5M Q2 2026

Holdings 100 stocks · $719.3M
DFIC Dimensional International Co. 16.54% 3,453,442 $119.0M Add +1.3%
SLYV SS SPDR S&P 600 SC Val ETF 12.67% 1,001,946 $91.1M Add +0.8%
SPYG SS SPDR P S&P 500 Growth ETF 12.16% 819,440 $87.4M Reduce -1.3%
AVLV Avantis US Large Cap Value 11.42% 1,083,719 $82.1M Reduce -0.1%
BIV Vanguard Intermediate-Term B 6.47% 597,218 $46.5M Add +3.8%
VUG Vanguard Mrngstar GR ETF-Sui 4.31% 63,551 $31.0M Reduce -2.1%
SPIP SS SPDR P Tips ETF 3.78% 1,048,771 $27.2M Add +4.7%
AVEM Avantis Emerging Markets Eq 3.69% 344,629 $26.5M Reduce -1.5%
VTI VG Morningstar TS MKT ETF-US 3.27% 70,083 $23.5M Reduce -0.7%
AVDE Avantis International Equity 2.94% 257,333 $21.2M Reduce -3.0%
EMB iShares JP Morgan Usd Emergi 2.44% 182,373 $17.6M Add +2.3%
VIOV Vanguard S&P Small-Cap 600 V 2.04% 149,915 $14.7M Reduce -1.7%
CGCB Cap Group Core Bond 1.88% 509,554 $13.5M Add +2.6%
USRT iShares Core US REIT ETF 1.62% 204,279 $11.6M Add +5.6%
ICSH iShares Ultra Short Duration 1.50% 213,006 $10.8M Add +22.6%
SPTM SS SPDR P S&P 1500 Comp ETF 1.00% 87,604 $7.2M Add +0.1%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.99% 33,780 $7.2M Reduce -1.9%
ISTB iShares Core 1-5 Year Usd Bo 0.57% 83,796 $4.1M Add +0.2%
KO The Coca-Cola Co. 0.56% 57,741 $4.0M Reduce -0.3%
MUB iShares National Muni Bond E 0.43% 28,856 $3.1M Add +3.7%
FIXD First Trust Smith Opportunis 0.41% 66,655 $3.0M Add +3.5%
VTEB Vanguard Tax-Exempt Bond ETF 0.37% 52,797 $2.7M Add +1.1%
VOO Vanguard S&P 500 ETF 0.37% 4,206 $2.6M Add +7.1%
IVV iShares Core S&P 500 ETF 0.36% 3,799 $2.6M Add +7.4%
VLUE iShares MSCI USA Value Facto 0.36% 18,878 $2.6M Reduce -2.5%
IWF iShares Russell 1000 Growth 0.35% 5,339 $2.5M Add +0.1%
EFG iShares MSCI Eafe Growth ETF 0.30% 19,114 $2.2M Add +0.5%
DFAE Dimensional Emerging Core Eq 0.30% 66,243 $2.2M Reduce -0.1%
BRK.B Berkshire Hathaway Inc. Class B 0.30% 4,264 $2.1M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.30% 3,117 $2.1M Reduce -2.5%
AAPL Apple Inc. 0.28% 7,427 $2.0M Reduce -0.4%
TIP iShares Tips Bond ETF 0.24% 15,949 $1.8M Add +0.5%
VXUS Vanguard Total Intl Stock 0.23% 22,028 $1.7M Add +1.8%
DFAX Dimensional World Ex US Core 0.23% 50,403 $1.6M Reduce -0.3%
DFLV Dim US Large Cap Value ETF 0.21% 44,741 $1.5M Reduce -3.6%
IBTH iShares Ibonds Dec 2027 Term 0.20% 64,242 $1.4M Add +1.1%
IBTG iShares Ibonds Dec 2026 Term 0.20% 62,798 $1.4M Add +1.2%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.20% 58,107 $1.4M Add +1.4%
HD Home Depot Inc. 0.19% 4,065 $1.4M Add +0.0%
SCHJ Schwab 1-5 YR Corp. BND ETF 0.19% 54,532 $1.4M Add +0.7%
SO The Southern Co. 0.18% 14,889 $1.3M Add +13.1%
VEA Vanguard Ftse Developed ETF 0.18% 20,295 $1.3M Reduce -4.0%
IMTB iShares Core 5-10 Year Usd 0.16% 26,412 $1.2M Add +0.7%
MSFT Microsoft Corp. 0.16% 2,408 $1.2M Add +4.3%
VTV Vanguard Mrngstr Val ETF-Aui 0.16% 5,963 $1.1M Add +2.1%
PG The Procter & Gamble Co. 0.15% 7,537 $1.1M No change
RYTM Rhythm Pharmaceuticals Inc. 0.15% 10,000 $1.1M No change
VWO Vanguard Ftse Emerging Marke 0.14% 18,166 $977K Add +2.9%
IBDR iShares Ibonds Dec 2026 Term 0.14% 40,292 $976K Add +1.3%
ABBV Abbvie Inc. 0.13% 4,141 $946K No change
DUK Duke Energy Corp. 0.11% 6,840 $802K No change
WMT Walmart Inc. 0.11% 6,969 $776K No change
CGSD Cap Group Short Duration 0.11% 29,458 $766K Add +1.2%
AMGN Amgen Inc. 0.09% 2,022 $662K No change
XOM Exxon Mobil Corp. 0.08% 4,970 $598K Reduce -8.2%
VNQ Vanguard Real Estate ETF 0.08% 6,589 $583K Reduce -15.8%
VIG Vanguard Dividend Apprec ETF 0.08% 2,532 $557K Add +0.2%
JNJ Johnson & Johnson 0.08% 2,686 $556K No change
ABT Abbott Laboratories 0.08% 4,361 $546K No change
CEF Sprott Physical Gold and Sil 0.07% 11,000 $504K No change
JPM JPMorgan Chase & Co. 0.07% 1,559 $502K No change
GOOG Alphabet Inc. Class C 0.07% 1,589 $499K Add +1.9%
ROK Rockwell Automation Inc. 0.07% 1,268 $493K No change
PHYS Sprott Physical Gold Trust 0.07% 14,417 $476K No change
GLD SPDR Gold Shares 0.06% 1,157 $459K Add +58.7%
SPDW Ste STR SPDR PT DW Eu ETF 0.06% 10,214 $454K Add +0.3%
MRK Merck & Co. Inc. 0.06% 4,115 $433K Add +12.3%
AER Aercap Holdings NV 0.06% 3,000 $431K No change
GIS General Mills Inc. 0.06% 8,818 $410K No change
SUB iShares Short-Term National 0.06% 3,738 $399K No change
DFIS Dimensional International SM 0.05% 11,403 $376K Add +0.5%
LLY Eli Lilly & Co. 0.05% 348 $374K No change
IUSG iShares Core S&P U.S. Growth 0.05% 2,218 $372K Reduce -13.7%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.05% 1,220 $361K Add +22.0%
HSY The Hershey Co. 0.04% 1,760 $320K No change
KMI Kinder Morgan Inc. 0.04% 11,558 $318K New
VCSH Vanguard S/T Corp. Bond ETF 0.04% 3,942 $314K Add +0.2%
SCHG Schwab US Large-Cap Growth 0.04% 9,085 $296K Add +0.1%
VEU Vanguard Ftse All-World Ex-U 0.04% 3,946 $290K No change
RSP Invesco S&P 500 Equal Weight 0.04% 1,514 $290K No change
NVDA Nvidia Corp. 0.04% 1,555 $290K Add +2.6%
IWV iShares Russell 3000 ETF 0.04% 723 $280K No change
QUAL iShares MSCI USA Quality Fac 0.04% 1,362 $271K Add +4.6%
EMHC SS SPDR BB Em Usd Bond ETF 0.04% 10,057 $256K Add +2.3%
UPS United Parcel Service Class B 0.03% 2,498 $248K No change
TXN Texas Instruments Inc. 0.03% 1,369 $237K No change
SCHZ Schwab US Aggregate Bond ETF 0.03% 10,134 $237K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.03% 781 $236K No change
IWN iShares Russell 2000 Value E 0.03% 1,265 $229K Add +1.9%
DFAI Dimensional International Co. 0.03% 5,997 $229K No change
LOW Lowe's Cos Inc. 0.03% 947 $228K No change
BLK BlackRock Inc. 0.03% 210 $225K Reduce -3.2%
COST Costco Wholesale Corp. 0.03% 259 $223K No change
T AT&T Inc. 0.03% 8,635 $214K No change
IWD iShares Russell 1000 Value E 0.03% 1,015 $214K No change
CVX Chevron Corp. 0.03% 1,323 $202K Reduce -0.9%
TRMK Trustmark Corp. 0.03% 5,139 $200K No change
BEAT Heartbeam Inc. 0.02% 72,788 $175K Reduce -7.6%
SGC Superior Group of Cos Inc. 0.02% 11,992 $116K No change
MPT Medical Properties Trust Inc. 0.01% 20,000 $100K No change

Portfolio Sells Q3 2025 → Q4 2025
SPYG SS SPDR P S&P 500 Growth ETF Reduce -1.3% 12.16% −0.26
IBTF iShares Ibonds Dec 2025 Term Sold out 0.00% −0.21
VUG Vanguard Mrngstar GR ETF-Sui Reduce -2.1% 4.31% −0.14
IBDQ iShares Ibonds Dec 2025 Term Sold out 0.00% −0.14
AVEM Avantis Emerging Markets Eq Reduce -1.5% 3.69% −0.07
AVDE Avantis International Equity Reduce -3.0% 2.94% −0.05
VTI VG Morningstar TS MKT ETF-US Reduce -0.7% 3.27% −0.05
VIOV Vanguard S&P Small-Cap 600 V Reduce -1.7% 2.04% −0.04
EFX Equifax Inc. Sold out 0.00% −0.03
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -1.9% 0.99% −0.03
NFLX Netflix Inc. Sold out 0.00% −0.03
PEG Public Service Enterprise GP Sold out 0.00% −0.03
VNQ Vanguard Real Estate ETF Reduce -15.8% 0.08% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -2.5% 0.30% −0.01
IUSG iShares Core S&P U.S. Growth Reduce -13.7% 0.05% −0.01
DFLV Dim US Large Cap Value ETF Reduce -3.6% 0.21% −0.01
BLK BlackRock Inc. Reduce -3.2% 0.03% −0.01
VEA Vanguard Ftse Developed ETF Reduce -4.0% 0.18% −0.00
XOM Exxon Mobil Corp. Reduce -8.2% 0.08% −0.00
CVX Chevron Corp. Reduce -0.9% 0.03% −0.00
DFAE Dimensional Emerging Core Eq Reduce -0.1% 0.30% +0.00
DFAX Dimensional World Ex US Core Reduce -0.3% 0.23% +0.00
BEAT Heartbeam Inc. Reduce -7.6% 0.02% +0.01
AAPL Apple Inc. Reduce -0.4% 0.28% +0.01
KO The Coca-Cola Co. Reduce -0.3% 0.56% +0.01
VLUE iShares MSCI USA Value Facto Reduce -2.5% 0.36% +0.01
AVLV Avantis US Large Cap Value Reduce -0.1% 11.42% +0.20

Portfolio Buys Q3 2025 → Q4 2025
DFIC Dimensional International Co. Add +1.3% 16.54% +0.54
ICSH iShares Ultra Short Duration Add +22.6% 1.50% +0.24
SLYV SS SPDR S&P 600 SC Val ETF Add +0.8% 12.67% +0.06
KMI Kinder Morgan Inc. New 0.04% +0.04
BIV Vanguard Intermediate-Term B Add +3.8% 6.47% +0.04
GLD SPDR Gold Shares Add +58.7% 0.06% +0.03
IVV iShares Core S&P 500 ETF Add +7.4% 0.36% +0.02
VOO Vanguard S&P 500 ETF Add +7.1% 0.37% +0.02
MRK Merck & Co. Inc. Add +12.3% 0.06% +0.02
GOOG Alphabet Inc. Class C Add +1.9% 0.07% +0.01
EMB iShares JP Morgan Usd Emergi Add +2.3% 2.44% +0.01
SPIP SS SPDR P Tips ETF Add +4.7% 3.78% +0.01
IBM Intl Business Machines Corp. Add +22.0% 0.05% +0.01
MUB iShares National Muni Bond E Add +3.7% 0.43% +0.01
VXUS Vanguard Total Intl Stock Add +1.8% 0.23% +0.00
VTV Vanguard Mrngstr Val ETF-Aui Add +2.1% 0.16% +0.00
SO The Southern Co. Add +13.1% 0.18% +0.00
FIXD First Trust Smith Opportunis Add +3.5% 0.41% +0.00
QUAL iShares MSCI USA Quality Fac Add +4.6% 0.04% +0.00
DFIS Dimensional International SM Add +0.5% 0.05% +0.00
SPDW Ste STR SPDR PT DW Eu ETF Add +0.3% 0.06% +0.00
IWN iShares Russell 2000 Value E Add +1.9% 0.03% +0.00
EMHC SS SPDR BB Em Usd Bond ETF Add +2.3% 0.04% +0.00
NVDA Nvidia Corp. Add +2.6% 0.04% −0.00
SCHG Schwab US Large-Cap Growth Add +0.1% 0.04% −0.00
VIG Vanguard Dividend Apprec ETF Add +0.2% 0.08% −0.00
VWO Vanguard Ftse Emerging Marke Add +2.9% 0.14% −0.00
VCSH Vanguard S/T Corp. Bond ETF Add +0.2% 0.04% −0.00
CGSD Cap Group Short Duration Add +1.2% 0.11% −0.00
IBDR iShares Ibonds Dec 2026 Term Add +1.3% 0.14% −0.00
IMTB iShares Core 5-10 Year Usd Add +0.7% 0.16% −0.00
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +1.4% 0.20% −0.00
IBTH iShares Ibonds Dec 2027 Term Add +1.1% 0.20% −0.00
IBTG iShares Ibonds Dec 2026 Term Add +1.2% 0.20% −0.00
SCHJ Schwab 1-5 YR Corp. BND ETF Add +0.7% 0.19% −0.00
SPTM SS SPDR P S&P 1500 Comp ETF Add +0.1% 1.00% −0.00
VTEB Vanguard Tax-Exempt Bond ETF Add +1.1% 0.37% −0.01
IWF iShares Russell 1000 Growth Add +0.1% 0.35% −0.01
EFG iShares MSCI Eafe Growth ETF Add +0.5% 0.30% −0.01
USRT iShares Core US REIT ETF Add +5.6% 1.62% −0.01
TIP iShares Tips Bond ETF Add +0.5% 0.24% −0.01
MSFT Microsoft Corp. Add +4.3% 0.16% −0.01
CGCB Cap Group Core Bond Add +2.6% 1.88% −0.01
ISTB iShares Core 1-5 Year Usd Bo Add +0.2% 0.57% −0.02
HD Home Depot Inc. Add +0.0% 0.19% −0.04

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV