Cannon Financial Strategists, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 21, 2024), Cannon Financial Strategists, Inc. reported 98 stock positions worth $572.1 million. Its top holding was Dimensional International (DFIC) at 15.4% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 14.0%) and SS SPDR P S&P 500 Growth ETF (SPYG, 12.1%). Compared with Q2 2024, it opened 9 new positions, sold out of 3, added to 33 and reduced 31. The biggest buy was a new position in Cap Group Core Bond (CGCB) and the biggest sale SS SPDR P S&P 500 Growth ETF (SPYG, shares −0%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$572.1M (Q3 2024)
SEC Filing
0001951757-24-001095 ↗ filed Oct 21, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M Q1 2024 Q2 2024: $524.4M Q2 2024 Q3 2024: $572.1M $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M Q1 2025 Q2 2025: $633.1M Q2 2025 Q3 2025: $698.8M Q3 2025 Q4 2025: $719.3M Q4 2025 Q1 2026: $760.8M Q1 2026 Q2 2026: $878.5M Q2 2026

Holdings 98 stocks · $572.1M
DFIC Dimensional International Co. 15.39% 3,129,453 $88.1M Add +2.0%
SLYV SS SPDR S&P 600 SC Val ETF 13.95% 919,457 $79.8M Add +1.0%
SPYG SS SPDR P S&P 500 Growth ETF 12.09% 833,831 $69.2M Reduce -0.1%
AVLV Avantis US Large Cap Value 11.20% 973,032 $64.1M Add +1.6%
BIV Vanguard Intermediate-Term B 5.49% 401,112 $31.4M Reduce -2.7%
VUG Vanguard Mrngstar GR ETF-Sui 4.36% 64,919 $24.9M Reduce -0.7%
AVEM Avantis Emerging Markets Eq 3.81% 337,157 $21.8M Add +1.5%
VTI VG Morningstar TS MKT ETF-US 3.49% 70,496 $20.0M Add +5.2%
SPIP SS SPDR P Tips ETF 3.30% 717,779 $18.9M Reduce -0.1%
AVDE Avantis International Equity 3.12% 265,991 $17.8M Add +3.7%
EMB iShares JP Morgan Usd Emergi 2.54% 155,549 $14.6M Reduce -2.9%
USRT iShares Core US REIT ETF 1.92% 178,116 $11.0M Add +1.3%
VIOV Vanguard S&P Small-Cap 600 V 1.75% 108,335 $10.0M Add +5.2%
SPTM SS SPDR P S&P 1500 Comp ETF 1.55% 126,950 $8.9M Add +0.1%
VBR Vngrd Mrngst SL-CP Val ETF-U 1.14% 32,581 $6.5M Reduce -0.3%
MUB iShares National Muni Bond E 1.06% 55,975 $6.1M Add +9.9%
CGCB Cap Group Core Bond 0.87% 184,579 $5.0M New
KO The Coca-Cola Co. 0.71% 56,735 $4.1M Reduce 0.0%
ISTB iShares Core 1-5 Year Usd Bo 0.68% 80,266 $3.9M Reduce -0.3%
FIXD First Trust Smith Opportunis 0.57% 72,086 $3.3M Reduce -5.9%
IWF iShares Russell 1000 Growth 0.43% 6,584 $2.5M Reduce -4.5%
VTEB Vanguard Tax-Exempt Bond ETF 0.43% 47,677 $2.4M Reduce -15.0%
VOO Vanguard S&P 500 ETF 0.36% 3,941 $2.1M Add +92.2%
EFG iShares MSCI Eafe Growth ETF 0.36% 19,028 $2.0M Reduce -1.9%
TIP iShares Tips Bond ETF 0.35% 18,111 $2.0M Reduce -3.9%
IVV iShares Core S&P 500 ETF 0.32% 3,204 $1.8M Reduce -0.9%
BRK.B Berkshire Hathaway Inc. Class B 0.32% 3,954 $1.8M Reduce -1.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.29% 2,847 $1.6M Add +4.1%
HD Home Depot Inc. 0.28% 3,926 $1.6M Reduce -0.7%
AAPL Apple Inc. 0.28% 6,798 $1.6M Add +154.1%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.27% 63,031 $1.5M Add +0.8%
IBTE iShares Ibonds Dec 2024 Term 0.26% 62,488 $1.5M Add +1.2%
VLUE iShares MSCI USA Value Facto 0.25% 13,338 $1.5M Add +368.2%
ICSH iShares Ultra Short Duration 0.25% 28,411 $1.4M Add +0.9%
IBTF iShares Ibonds Dec 2025 Term 0.25% 60,420 $1.4M Add +1.1%
IBTH iShares Ibonds Dec 2027 Term 0.24% 61,199 $1.4M Add +0.9%
IBTG iShares Ibonds Dec 2026 Term 0.24% 59,695 $1.4M Add +1.0%
VXUS Vanguard Total Intl Stock 0.24% 21,033 $1.4M New
SCHJ Schwab 1-5 YR Corp. BND ETF 0.23% 27,078 $1.3M No change
DFAE Dimensional Emerging Core Eq 0.23% 47,006 $1.3M Add +0.0%
DFAX Dimensional World Ex US Core 0.22% 47,087 $1.3M New
IMTB iShares Core 5-10 Year Usd 0.22% 27,906 $1.2M Add +0.7%
PG The Procter & Gamble Co. 0.22% 7,113 $1.2M No change
SO The Southern Co. 0.21% 13,344 $1.2M Add +35.8%
PRF Invesco Rafi US 1000 ETF 0.21% 29,280 $1.2M No change
VEA Vanguard Ftse Developed ETF 0.18% 19,675 $1.0M Reduce -0.0%
IBDP iShares Ibonds Dec 2024 Term 0.17% 39,521 $996K Add +1.1%
IBDQ iShares Ibonds Dec 2025 Term 0.17% 37,713 $947K Add +1.0%
IBDR iShares Ibonds Dec 2026 Term 0.16% 38,208 $928K Add +1.1%
MSFT Microsoft Corp. 0.16% 2,124 $914K Reduce -0.6%
VTV Vanguard Mrngstr Val ETF-Aui 0.16% 5,149 $899K Reduce -12.0%
DUK Duke Energy Corp. 0.15% 7,322 $844K Add +31.9%
ABBV Abbvie Inc. 0.14% 4,044 $799K Reduce -1.5%
VWO Vanguard Ftse Emerging Marke 0.13% 15,109 $723K Reduce -3.3%
SPDW Ste STR SPDR PT DW Eu ETF 0.12% 17,827 $670K No change
VYM Vanguard High DVD Yield ETF 0.12% 5,149 $660K Add +0.0%
GIS General Mills Inc. 0.11% 8,833 $652K No change
XOM Exxon Mobil Corp. 0.11% 5,370 $629K No change
AMGN Amgen Inc. 0.11% 1,926 $621K Add +71.0%
WMT Walmart Inc. 0.10% 6,867 $555K Add +4.5%
ABT Abbott Laboratories 0.09% 4,361 $497K No change
EFA iShares MSCI Eafe ETF 0.09% 5,889 $492K No change
VIG Vanguard Dividend Apprec ETF 0.09% 2,455 $486K Reduce -24.5%
MRK Merck & Co. Inc. 0.08% 3,916 $445K Reduce -4.1%
SCHD Schwab US DVD Equity ETF 0.08% 5,208 $440K No change
PEG Public Service Enterprise GP 0.07% 4,720 $421K New
JNJ Johnson & Johnson 0.07% 2,523 $409K Reduce -5.2%
FLRN SS SPDR BB Ig Float RT ETF 0.07% 13,102 $404K No change
UPS United Parcel Service Class B 0.06% 2,582 $352K Add +6.7%
HSY The Hershey Co. 0.06% 1,760 $338K No change
EFX Equifax Inc. 0.05% 1,060 $311K Reduce -0.1%
LLY Eli Lilly & Co. 0.05% 348 $309K No change
ROK Rockwell Automation Inc. 0.05% 1,138 $305K No change
VCSH Vanguard S/T Corp. Bond ETF 0.05% 3,843 $305K No change
JPM JPMorgan Chase & Co. 0.05% 1,445 $305K Reduce -13.1%
DFIS Dimensional International SM 0.05% 11,350 $305K New
DOV Dover Corp. 0.05% 1,545 $296K No change
PHYS Sprott Physical Gold Trust 0.05% 14,417 $294K No change
TXN Texas Instruments Inc. 0.05% 1,355 $280K Reduce -5.7%
VNQ Vanguard Real Estate ETF 0.05% 2,816 $274K New
CEF Sprott Physical Gold and Sil 0.05% 11,000 $269K No change
SCHG Schwab US Large-Cap Growth 0.05% 2,506 $261K Add +3.4%
LOW Lowe's Cos Inc. 0.04% 948 $257K Reduce -4.2%
VEU Vanguard Ftse All-World Ex-U 0.04% 3,946 $249K No change
IJS iShares S&P Small-Cap 600 Va 0.04% 2,309 $249K Reduce -2.1%
EMHC SS SPDR BB Em Usd Bond ETF 0.04% 9,755 $245K Add +0.9%
GOOG Alphabet Inc. Class C 0.04% 1,459 $244K No change
SCHZ Schwab US Aggregate Bond ETF 0.04% 5,067 $241K No change
IWV iShares Russell 3000 ETF 0.04% 723 $236K No change
QUAL iShares MSCI USA Quality Fac 0.04% 1,302 $233K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 1,000 $221K New
COST Costco Wholesale Corp. 0.04% 249 $221K No change
SGC Superior Group of Cos Inc. 0.04% 13,806 $214K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.04% 781 $209K New
IWN iShares Russell 2000 Value E 0.04% 1,242 $207K New
IWD iShares Russell 1000 Value E 0.04% 1,076 $204K Reduce -65.3%
BEAT Heartbeam Inc. 0.03% 80,391 $187K No change
CRWS Crown Crafts Inc. 0.01% 13,100 $63K Reduce -33.4%

Portfolio Sells Q2 2024 → Q3 2024
SPYG SS SPDR P S&P 500 Growth ETF Reduce -0.1% 12.09% −0.67
BIV Vanguard Intermediate-Term B Reduce -2.7% 5.49% −0.39
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.7% 4.36% −0.31
SPIP SS SPDR P Tips ETF Reduce -0.1% 3.30% −0.19
BND Vanguard Total Bond Market Sold out 0.00% −0.16
EMB iShares JP Morgan Usd Emergi Reduce -2.9% 2.54% −0.16
VTEB Vanguard Tax-Exempt Bond ETF Reduce -15.0% 0.43% −0.11
DIS The Walt Disney Co. Sold out 0.00% −0.08
IWD iShares Russell 1000 Value E Reduce -65.3% 0.04% −0.07
FIXD First Trust Smith Opportunis Reduce -5.9% 0.57% −0.06
TFC Truist Financial Corp. Sold out 0.00% −0.05
IWF iShares Russell 1000 Growth Reduce -4.5% 0.43% −0.05
ISTB iShares Core 1-5 Year Usd Bo Reduce -0.3% 0.68% −0.04
TIP iShares Tips Bond ETF Reduce -3.9% 0.35% −0.03
VIG Vanguard Dividend Apprec ETF Reduce -24.5% 0.09% −0.03
MSFT Microsoft Corp. Reduce -0.6% 0.16% −0.02
VTV Vanguard Mrngstr Val ETF-Aui Reduce -12.0% 0.16% −0.02
EFG iShares MSCI Eafe Growth ETF Reduce -1.9% 0.36% −0.02
MRK Merck & Co. Inc. Reduce -4.1% 0.08% −0.02
IVV iShares Core S&P 500 ETF Reduce -0.9% 0.32% −0.01
JPM JPMorgan Chase & Co. Reduce -13.1% 0.05% −0.01
CRWS Crown Crafts Inc. Reduce -33.4% 0.01% −0.01
TXN Texas Instruments Inc. Reduce -5.7% 0.05% −0.00
VWO Vanguard Ftse Emerging Marke Reduce -3.3% 0.13% −0.00
VEA Vanguard Ftse Developed ETF Reduce -0.0% 0.18% −0.00
JNJ Johnson & Johnson Reduce -5.2% 0.07% −0.00
IJS iShares S&P Small-Cap 600 Va Reduce -2.1% 0.04% −0.00
LOW Lowe's Cos Inc. Reduce -4.2% 0.04% +0.00
ABBV Abbvie Inc. Reduce -1.5% 0.14% +0.01
EFX Equifax Inc. Reduce -0.1% 0.05% +0.01
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -0.3% 1.14% +0.01
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.4% 0.32% +0.01
HD Home Depot Inc. Reduce -0.7% 0.28% +0.02
KO The Coca-Cola Co. Reduce 0.0% 0.71% +0.02

Portfolio Buys Q2 2024 → Q3 2024
CGCB Cap Group Core Bond New 0.87% +0.87
SLYV SS SPDR S&P 600 SC Val ETF Add +1.0% 13.95% +0.36
VXUS Vanguard Total Intl Stock New 0.24% +0.24
DFAX Dimensional World Ex US Core New 0.22% +0.22
VLUE iShares MSCI USA Value Facto Add +368.2% 0.25% +0.20
AAPL Apple Inc. Add +154.1% 0.28% +0.17
VOO Vanguard S&P 500 ETF Add +92.2% 0.36% +0.17
USRT iShares Core US REIT ETF Add +1.3% 1.92% +0.12
VIOV Vanguard S&P Small-Cap 600 V Add +5.2% 1.75% +0.11
PEG Public Service Enterprise GP New 0.07% +0.07
VTI VG Morningstar TS MKT ETF-US Add +5.2% 3.49% +0.07
AVDE Avantis International Equity Add +3.7% 3.12% +0.07
SO The Southern Co. Add +35.8% 0.21% +0.07
DFIS Dimensional International SM New 0.05% +0.05
VNQ Vanguard Real Estate ETF New 0.05% +0.05
AMGN Amgen Inc. Add +71.0% 0.11% +0.04
DUK Duke Energy Corp. Add +31.9% 0.15% +0.04
IBM Intl Business Machines Corp. New 0.04% +0.04
VBK Van Morst SML-Cap Gro-Usd Inc. New 0.04% +0.04
IWN iShares Russell 2000 Value E New 0.04% +0.04
MUB iShares National Muni Bond E Add +9.9% 1.06% +0.03
DFIC Dimensional International Co. Add +2.0% 15.39% +0.01
WMT Walmart Inc. Add +4.5% 0.10% +0.01
SPY SS SPDR S&P 500 ETF Trust-US Add +4.1% 0.29% +0.00
SCHG Schwab US Large-Cap Growth Add +3.4% 0.05% −0.00
VYM Vanguard High DVD Yield ETF Add +0.0% 0.12% −0.00
EMHC SS SPDR BB Em Usd Bond ETF Add +0.9% 0.04% −0.00
UPS United Parcel Service Class B Add +6.7% 0.06% −0.00
DFAE Dimensional Emerging Core Eq Add +0.0% 0.23% −0.01
IMTB iShares Core 5-10 Year Usd Add +0.7% 0.22% −0.01
IBDR iShares Ibonds Dec 2026 Term Add +1.1% 0.16% −0.01
IBDQ iShares Ibonds Dec 2025 Term Add +1.0% 0.17% −0.01
IBDP iShares Ibonds Dec 2024 Term Add +1.1% 0.17% −0.01
IBTH iShares Ibonds Dec 2027 Term Add +0.9% 0.24% −0.01
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +0.8% 0.27% −0.01
IBTG iShares Ibonds Dec 2026 Term Add +1.0% 0.24% −0.01
IBTF iShares Ibonds Dec 2025 Term Add +1.1% 0.25% −0.02
ICSH iShares Ultra Short Duration Add +0.9% 0.25% −0.02
IBTE iShares Ibonds Dec 2024 Term Add +1.2% 0.26% −0.02
SPTM SS SPDR P S&P 1500 Comp ETF Add +0.1% 1.55% −0.05
AVEM Avantis Emerging Markets Eq Add +1.5% 3.81% −0.06
AVLV Avantis US Large Cap Value Add +1.6% 11.20% −0.28

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV