Cannon Financial Strategists, Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 5, 2025), Cannon Financial Strategists, Inc. reported 96 stock positions worth $582.5 million. Its top holding was Dimensional International (DFIC) at 16.1% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 12.7%) and SS SPDR P S&P 500 Growth ETF (SPYG, 11.3%). Compared with Q4 2024, it opened 2 new positions, sold out of 2, added to 35 and reduced 15. The biggest buy was Dimensional International (DFIC, shares +3%) and the biggest sale SS SPDR P S&P 500 Growth ETF (SPYG, shares −2%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$582.5M (Q1 2025)
SEC Filing
0001951757-25-000509 ↗ filed May 5, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M Q1 2024 Q2 2024: $524.4M Q2 2024 Q3 2024: $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M $582.5M Q1 2025 Q2 2025: $633.1M Q2 2025 Q3 2025: $698.8M Q3 2025 Q4 2025: $719.3M Q4 2025 Q1 2026: $760.8M Q1 2026 Q2 2026: $878.5M Q2 2026

Holdings 96 stocks · $582.5M
DFIC Dimensional International Co. 16.11% 3,380,038 $93.9M Add +3.1%
SLYV SS SPDR S&P 600 SC Val ETF 12.68% 942,162 $73.9M Add +2.1%
SPYG SS SPDR P S&P 500 Growth ETF 11.27% 817,114 $65.7M Reduce -2.0%
AVLV Avantis US Large Cap Value 11.15% 996,328 $65.0M Add +0.0%
BIV Vanguard Intermediate-Term B 6.07% 461,713 $35.4M Add +7.7%
VUG Vanguard Mrngstar GR ETF-Sui 4.17% 65,471 $24.3M Reduce -1.4%
AVEM Avantis Emerging Markets Eq 3.75% 362,782 $21.8M Add +3.7%
SPIP SS SPDR P Tips ETF 3.69% 814,741 $21.5M Add +5.5%
AVDE Avantis International Equity 3.34% 294,009 $19.5M Reduce -0.3%
VTI VG Morningstar TS MKT ETF-US 3.34% 70,780 $19.5M Add +1.3%
EMB iShares JP Morgan Usd Emergi 2.52% 162,210 $14.7M Add +2.9%
CGCB Cap Group Core Bond 2.08% 460,158 $12.1M Add +5.9%
USRT iShares Core US REIT ETF 1.80% 182,345 $10.5M Add +1.2%
VIOV Vanguard S&P Small-Cap 600 V 1.69% 117,192 $9.8M Add +4.7%
SPTM SS SPDR P S&P 1500 Comp ETF 1.47% 125,713 $8.5M Reduce -1.9%
MUB iShares National Muni Bond E 1.18% 65,358 $6.9M Add +17.0%
VBR Vngrd Mrngst SL-CP Val ETF-U 1.07% 33,496 $6.2M Add +3.1%
KO The Coca-Cola Co. 0.71% 57,843 $4.1M Add +0.5%
ISTB iShares Core 1-5 Year Usd Bo 0.70% 83,803 $4.1M Add +0.2%
FIXD First Trust Smith Opportunis 0.56% 74,556 $3.3M Add +4.8%
VLUE iShares MSCI USA Value Facto 0.50% 27,315 $2.9M Add +8.7%
VTEB Vanguard Tax-Exempt Bond ETF 0.48% 56,327 $2.8M Add +3.1%
BRK.B Berkshire Hathaway Inc. Class B 0.36% 3,964 $2.1M No change
TIP iShares Tips Bond ETF 0.35% 18,332 $2.0M Reduce -2.1%
VOO Vanguard S&P 500 ETF 0.34% 3,895 $2.0M No change
IWF iShares Russell 1000 Growth 0.34% 5,520 $2.0M Reduce -15.8%
EFG iShares MSCI Eafe Growth ETF 0.33% 19,028 $1.9M No change
IVV iShares Core S&P 500 ETF 0.31% 3,217 $1.8M Add +1.4%
DFAE Dimensional Emerging Core Eq 0.29% 64,159 $1.7M Add +3.8%
AAPL Apple Inc. 0.28% 7,344 $1.6M Reduce -0.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.27% 2,846 $1.6M No change
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.27% 64,437 $1.6M Add +0.7%
ICSH iShares Ultra Short Duration 0.26% 29,852 $1.5M Add +4.1%
HD Home Depot Inc. 0.25% 3,951 $1.4M Reduce -0.1%
IBTF iShares Ibonds Dec 2025 Term 0.25% 61,723 $1.4M Add +0.7%
IBTH iShares Ibonds Dec 2027 Term 0.24% 62,368 $1.4M Add +0.6%
IBTG iShares Ibonds Dec 2026 Term 0.24% 60,916 $1.4M Add +0.7%
SCHJ Schwab 1-5 YR Corp. BND ETF 0.23% 54,156 $1.3M No change
VXUS Vanguard Total Intl Stock 0.22% 20,757 $1.3M No change
SO The Southern Co. 0.22% 14,011 $1.3M Add +2.2%
PG The Procter & Gamble Co. 0.22% 7,506 $1.3M No change
IMTB iShares Core 5-10 Year Usd 0.21% 28,531 $1.2M Reduce -8.6%
PRF Invesco Rafi US 1000 ETF 0.20% 29,280 $1.2M No change
VEA Vanguard Ftse Developed ETF 0.19% 21,812 $1.1M Add +7.7%
VTV Vanguard Mrngstr Val ETF-Aui 0.18% 6,221 $1.1M Add +0.1%
IBDQ iShares Ibonds Dec 2025 Term 0.17% 38,456 $967K Add +0.7%
IBDR iShares Ibonds Dec 2026 Term 0.16% 39,022 $945K Add +0.7%
DUK Duke Energy Corp. 0.16% 7,664 $935K Reduce -0.7%
ABBV Abbvie Inc. 0.15% 4,141 $868K No change
MSFT Microsoft Corp. 0.14% 2,228 $836K No change
VWO Vanguard Ftse Emerging Marke 0.13% 16,809 $761K Add +11.7%
VYM Vanguard High DVD Yield ETF 0.11% 5,152 $664K Add +0.0%
SPDW Ste STR SPDR PT DW Eu ETF 0.11% 17,846 $650K No change
XOM Exxon Mobil Corp. 0.11% 5,370 $639K No change
AMGN Amgen Inc. 0.11% 2,022 $630K Reduce -2.4%
WMT Walmart Inc. 0.10% 6,867 $603K No change
DFAX Dimensional World Ex US Core 0.10% 22,873 $599K Reduce -60.1%
ABT Abbott Laboratories 0.10% 4,361 $578K No change
RYTM Rhythm Pharmaceuticals Inc. 0.09% 10,000 $530K No change
GIS General Mills Inc. 0.09% 8,818 $527K No change
VIG Vanguard Dividend Apprec ETF 0.08% 2,523 $490K Add +0.1%
EFA iShares MSCI Eafe ETF 0.08% 5,889 $481K No change
SCHD Schwab US DVD Equity ETF 0.08% 17,115 $479K No change
JNJ Johnson & Johnson 0.08% 2,701 $448K No change
VNQ Vanguard Real Estate ETF 0.07% 4,512 $409K Add +39.6%
PEG Public Service Enterprise GP 0.07% 4,720 $388K No change
JPM JPMorgan Chase & Co. 0.06% 1,542 $378K No change
PHYS Sprott Physical Gold Trust 0.06% 14,417 $347K Reduce -0.4%
MRK Merck & Co. Inc. 0.06% 3,678 $330K No change
CEF Sprott Physical Gold and Sil 0.05% 11,000 $313K No change
VCSH Vanguard S/T Corp. Bond ETF 0.05% 3,934 $311K Add +2.4%
HSY The Hershey Co. 0.05% 1,760 $301K No change
UPS United Parcel Service Class B 0.05% 2,719 $299K No change
ROK Rockwell Automation Inc. 0.05% 1,138 $294K No change
DFIS Dimensional International SM 0.05% 11,350 $293K No change
LLY Eli Lilly & Co. 0.05% 348 $288K No change
DOV Dover Corp. 0.05% 1,545 $271K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 1,000 $249K No change
SCHG Schwab US Large-Cap Growth 0.04% 9,839 $246K Reduce -0.1%
TXN Texas Instruments Inc. 0.04% 1,369 $246K No change
COST Costco Wholesale Corp. 0.04% 259 $245K No change
T AT&T Inc. 0.04% 8,635 $244K New
VEU Vanguard Ftse All-World Ex-U 0.04% 3,946 $239K No change
EMHC SS SPDR BB Em Usd Bond ETF 0.04% 9,755 $236K No change
SCHZ Schwab US Aggregate Bond ETF 0.04% 10,134 $235K No change
IWV iShares Russell 3000 ETF 0.04% 723 $230K No change
GOOG Alphabet Inc. Class C 0.04% 1,459 $228K No change
IJS iShares S&P Small-Cap 600 Va 0.04% 2,309 $225K No change
EFX Equifax Inc. 0.04% 920 $224K Reduce -13.1%
QUAL iShares MSCI USA Quality Fac 0.04% 1,302 $222K No change
CVX Chevron Corp. 0.04% 1,330 $222K New
LOW Lowe's Cos Inc. 0.04% 947 $221K No change
TSLA Tesla Inc. 0.03% 773 $200K No change
BEAT Heartbeam Inc. 0.03% 80,391 $162K No change
SGC Superior Group of Cos Inc. 0.03% 13,806 $151K No change
MPT Medical Properties Trust Inc. 0.02% 20,000 $121K No change

Portfolio Sells Q4 2024 → Q1 2025
SPYG SS SPDR P S&P 500 Growth ETF Reduce -2.0% 11.27% −1.29
VUG Vanguard Mrngstar GR ETF-Sui Reduce -1.4% 4.17% −0.51
DFAX Dimensional World Ex US Core Reduce -60.1% 0.10% −0.14
IWF iShares Russell 1000 Growth Reduce -15.8% 0.34% −0.11
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -1.9% 1.47% −0.10
VBK Van Morst SML-Cap Gro-Usd Inc. Sold out 0.00% −0.04
AAPL Apple Inc. Reduce -0.6% 0.28% −0.04
IWN iShares Russell 2000 Value E Sold out 0.00% −0.04
HD Home Depot Inc. Reduce -0.1% 0.25% −0.02
IMTB iShares Core 5-10 Year Usd Reduce -8.6% 0.21% −0.01
EFX Equifax Inc. Reduce -13.1% 0.04% −0.01
SCHG Schwab US Large-Cap Growth Reduce -0.1% 0.04% −0.00
TIP iShares Tips Bond ETF Reduce -2.1% 0.35% +0.01
PHYS Sprott Physical Gold Trust Reduce -0.4% 0.06% +0.01
AMGN Amgen Inc. Reduce -2.4% 0.11% +0.02
DUK Duke Energy Corp. Reduce -0.7% 0.16% +0.02
AVDE Avantis International Equity Reduce -0.3% 3.34% +0.24

Portfolio Buys Q4 2024 → Q1 2025
DFIC Dimensional International Co. Add +3.1% 16.11% +1.59
BIV Vanguard Intermediate-Term B Add +7.7% 6.07% +0.58
SPIP SS SPDR P Tips ETF Add +5.5% 3.69% +0.34
AVEM Avantis Emerging Markets Eq Add +3.7% 3.75% +0.22
MUB iShares National Muni Bond E Add +17.0% 1.18% +0.16
CGCB Cap Group Core Bond Add +5.9% 2.08% +0.16
EMB iShares JP Morgan Usd Emergi Add +2.9% 2.52% +0.12
KO The Coca-Cola Co. Add +0.5% 0.71% +0.10
VLUE iShares MSCI USA Value Facto Add +8.7% 0.50% +0.05
T AT&T Inc. New 0.04% +0.04
CVX Chevron Corp. New 0.04% +0.04
FIXD First Trust Smith Opportunis Add +4.8% 0.56% +0.04
USRT iShares Core US REIT ETF Add +1.2% 1.80% +0.03
SO The Southern Co. Add +2.2% 0.22% +0.03
VEA Vanguard Ftse Developed ETF Add +7.7% 0.19% +0.02
VNQ Vanguard Real Estate ETF Add +39.6% 0.07% +0.02
VWO Vanguard Ftse Emerging Marke Add +11.7% 0.13% +0.02
DFAE Dimensional Emerging Core Eq Add +3.8% 0.29% +0.02
ICSH iShares Ultra Short Duration Add +4.1% 0.26% +0.01
ISTB iShares Core 1-5 Year Usd Bo Add +0.2% 0.70% +0.01
VTEB Vanguard Tax-Exempt Bond ETF Add +3.1% 0.48% +0.01
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +0.7% 0.27% +0.00
IBTH iShares Ibonds Dec 2027 Term Add +0.6% 0.24% +0.00
VTV Vanguard Mrngstr Val ETF-Aui Add +0.1% 0.18% +0.00
IBTG iShares Ibonds Dec 2026 Term Add +0.7% 0.24% +0.00
IBTF iShares Ibonds Dec 2025 Term Add +0.7% 0.25% +0.00
IBDR iShares Ibonds Dec 2026 Term Add +0.7% 0.16% +0.00
IBDQ iShares Ibonds Dec 2025 Term Add +0.7% 0.17% +0.00
VCSH Vanguard S/T Corp. Bond ETF Add +2.4% 0.05% +0.00
VYM Vanguard High DVD Yield ETF Add +0.0% 0.11% +0.00
VIG Vanguard Dividend Apprec ETF Add +0.1% 0.08% −0.00
IVV iShares Core S&P 500 ETF Add +1.4% 0.31% −0.01
VBR Vngrd Mrngst SL-CP Val ETF-U Add +3.1% 1.07% −0.03
VIOV Vanguard S&P Small-Cap 600 V Add +4.7% 1.69% −0.10
VTI VG Morningstar TS MKT ETF-US Add +1.3% 3.34% −0.13
AVLV Avantis US Large Cap Value Add +0.0% 11.15% −0.25
SLYV SS SPDR S&P 600 SC Val ETF Add +2.1% 12.68% −1.13

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV