Cannon Financial Strategists, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 6, 2025), Cannon Financial Strategists, Inc. reported 100 stock positions worth $633.1 million. Its top holding was Dimensional International (DFIC) at 16.6% of the portfolio, followed by SS SPDR P S&P 500 Growth ETF (SPYG, 12.3%) and SS SPDR S&P 600 SC Val ETF (SLYV, 12.0%). Compared with Q1 2025, it opened 10 new positions, sold out of 6, added to 27 and reduced 25. The biggest buy was SS SPDR P S&P 500 Growth ETF (SPYG, shares +0%) and the biggest sale iShares National Muni Bond E (MUB, shares −57%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$633.1M (Q2 2025)
SEC Filing
0001951757-25-001041 ↗ filed Aug 6, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M Q1 2024 Q2 2024: $524.4M Q2 2024 Q3 2024: $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M Q1 2025 Q2 2025: $633.1M $633.1M Q2 2025 Q3 2025: $698.8M Q3 2025 Q4 2025: $719.3M Q4 2025 Q1 2026: $760.8M Q1 2026 Q2 2026: $878.5M Q2 2026

Holdings 100 stocks · $633.1M
DFIC Dimensional International Co. 16.59% 3,379,082 $105.1M Reduce -0.0%
SPYG SS SPDR P S&P 500 Growth ETF 12.33% 818,956 $78.1M Add +0.2%
SLYV SS SPDR S&P 600 SC Val ETF 12.00% 952,755 $76.0M Add +1.1%
AVLV Avantis US Large Cap Value 11.31% 1,049,355 $71.6M Add +5.3%
BIV Vanguard Intermediate-Term B 6.39% 523,393 $40.5M Add +13.4%
VUG Vanguard Mrngstar GR ETF-Sui 4.52% 65,297 $28.6M Reduce -0.3%
AVEM Avantis Emerging Markets Eq 3.96% 365,465 $25.0M Add +0.7%
SPIP SS SPDR P Tips ETF 3.72% 903,222 $23.5M Add +10.9%
VTI VG Morningstar TS MKT ETF-US 3.29% 68,579 $20.8M Reduce -3.1%
AVDE Avantis International Equity 3.21% 274,186 $20.3M Reduce -6.7%
EMB iShares JP Morgan Usd Emergi 2.50% 170,676 $15.8M Add +5.2%
VIOV Vanguard S&P Small-Cap 600 V 2.15% 159,234 $13.6M Add +35.9%
CGCB Cap Group Core Bond 1.93% 464,593 $12.2M Add +1.0%
USRT iShares Core US REIT ETF 1.62% 181,435 $10.3M Reduce -0.5%
SPTM SS SPDR P S&P 1500 Comp ETF 1.03% 87,290 $6.5M Reduce -30.6%
VBR Vngrd Mrngst SL-CP Val ETF-U 1.03% 33,503 $6.5M Add +0.0%
KO The Coca-Cola Co. 0.65% 57,883 $4.1M Add +0.1%
ISTB iShares Core 1-5 Year Usd Bo 0.64% 83,803 $4.1M No change
MUB iShares National Muni Bond E 0.46% 27,877 $2.9M Reduce -57.4%
FIXD First Trust Smith Opportunis 0.43% 62,129 $2.7M Reduce -16.7%
VTEB Vanguard Tax-Exempt Bond ETF 0.42% 53,701 $2.6M Reduce -4.7%
IWF iShares Russell 1000 Growth 0.36% 5,410 $2.3M Reduce -2.0%
VOO Vanguard S&P 500 ETF 0.35% 3,895 $2.2M No change
VLUE iShares MSCI USA Value Facto 0.35% 19,326 $2.2M Reduce -29.3%
EFG iShares MSCI Eafe Growth ETF 0.34% 19,028 $2.1M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.32% 3,264 $2.0M Add +14.7%
IVV iShares Core S&P 500 ETF 0.32% 3,217 $2.0M No change
DFAE Dimensional Emerging Core Eq 0.31% 67,440 $2.0M Add +5.1%
BRK.B Berkshire Hathaway Inc. Class B 0.30% 3,964 $1.9M No change
ICSH iShares Ultra Short Duration 0.29% 35,917 $1.8M Add +20.3%
TIP iShares Tips Bond ETF 0.28% 15,971 $1.8M Reduce -12.9%
AAPL Apple Inc. 0.24% 7,286 $1.5M Reduce -0.8%
HD Home Depot Inc. 0.23% 4,010 $1.5M Add +1.5%
IBTF iShares Ibonds Dec 2025 Term 0.23% 62,356 $1.5M Add +1.0%
VXUS Vanguard Total Intl Stock 0.23% 20,757 $1.4M No change
IBTH iShares Ibonds Dec 2027 Term 0.22% 62,973 $1.4M Add +1.0%
IBTG iShares Ibonds Dec 2026 Term 0.22% 61,519 $1.4M Add +1.0%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.22% 56,760 $1.4M Reduce -11.9%
DFLV Dim US Large Cap Value ETF 0.22% 44,000 $1.4M New
SCHJ Schwab 1-5 YR Corp. BND ETF 0.21% 54,156 $1.3M No change
SO The Southern Co. 0.21% 14,174 $1.3M Add +1.2%
DFAX Dimensional World Ex US Core 0.20% 42,155 $1.2M Add +84.3%
VEA Vanguard Ftse Developed ETF 0.19% 21,376 $1.2M Reduce -2.0%
PG The Procter & Gamble Co. 0.19% 7,506 $1.2M No change
IMTB iShares Core 5-10 Year Usd 0.18% 26,554 $1.2M Reduce -6.9%
MSFT Microsoft Corp. 0.17% 2,214 $1.1M Reduce -0.6%
VTV Vanguard Mrngstr Val ETF-Aui 0.17% 6,221 $1.1M No change
IBDQ iShares Ibonds Dec 2025 Term 0.15% 38,839 $978K Add +1.0%
IBDR iShares Ibonds Dec 2026 Term 0.15% 39,422 $956K Add +1.0%
DUK Duke Energy Corp. 0.14% 7,689 $907K Add +0.3%
VWO Vanguard Ftse Emerging Marke 0.13% 16,662 $824K Reduce -0.9%
ABBV Abbvie Inc. 0.12% 4,141 $769K No change
CGSD Cap Group Short Duration 0.12% 28,998 $752K New
WMT Walmart Inc. 0.11% 6,867 $671K No change
RYTM Rhythm Pharmaceuticals Inc. 0.10% 10,000 $632K No change
JNJ Johnson & Johnson 0.10% 4,006 $612K Add +48.3%
ABT Abbott Laboratories 0.09% 4,361 $593K No change
XOM Exxon Mobil Corp. 0.09% 5,370 $579K No change
AMGN Amgen Inc. 0.09% 2,022 $565K No change
VNQ Vanguard Real Estate ETF 0.09% 6,264 $558K Add +38.8%
VIG Vanguard Dividend Apprec ETF 0.08% 2,523 $516K No change
GIS General Mills Inc. 0.07% 8,818 $457K No change
JPM JPMorgan Chase & Co. 0.07% 1,542 $447K No change
SPDW Ste STR SPDR PT DW Eu ETF 0.07% 10,188 $413K Reduce -42.9%
SUB iShares Short-Term National 0.06% 3,738 $397K New
PEG Public Service Enterprise GP 0.06% 4,720 $397K No change
IUSG iShares Core S&P U.S. Growth 0.06% 2,567 $386K New
ROK Rockwell Automation Inc. 0.06% 1,138 $378K No change
PHYS Sprott Physical Gold Trust 0.06% 14,417 $365K No change
AER Aercap Holdings NV 0.06% 3,000 $351K New
DFIS Dimensional International SM 0.05% 11,350 $339K No change
CEF Sprott Physical Gold and Sil 0.05% 11,000 $331K No change
VCSH Vanguard S/T Corp. Bond ETF 0.05% 3,934 $313K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.05% 1,000 $295K No change
HSY The Hershey Co. 0.05% 1,760 $292K No change
MRK Merck & Co. Inc. 0.05% 3,666 $290K Reduce -0.3%
SCHG Schwab US Large-Cap Growth 0.05% 9,840 $287K Add +0.0%
TXN Texas Instruments Inc. 0.04% 1,369 $284K No change
LLY Eli Lilly & Co. 0.04% 348 $271K No change
DOV Dover Corp. 0.04% 1,463 $268K Reduce -5.3%
VEU Vanguard Ftse All-World Ex-U 0.04% 3,946 $265K No change
GOOG Alphabet Inc. Class C 0.04% 1,459 $259K No change
NFLX Netflix Inc. 0.04% 193 $258K New
COST Costco Wholesale Corp. 0.04% 259 $256K No change
IWV iShares Russell 3000 ETF 0.04% 723 $254K No change
UPS United Parcel Service Class B 0.04% 2,498 $252K Reduce -8.1%
T AT&T Inc. 0.04% 8,635 $250K No change
EMHC SS SPDR BB Em Usd Bond ETF 0.04% 9,828 $242K Add +0.8%
EFX Equifax Inc. 0.04% 920 $239K No change
QUAL iShares MSCI USA Quality Fac 0.04% 1,302 $238K No change
SCHZ Schwab US Aggregate Bond ETF 0.04% 10,134 $236K No change
GLD SPDR Gold Shares 0.04% 729 $222K New
NVDA Nvidia Corp. 0.03% 1,377 $218K New
VBK Van Morst SML-Cap Gro-Usd Inc. 0.03% 781 $216K New
LOW Lowe's Cos Inc. 0.03% 947 $210K No change
TSLA Tesla Inc. 0.03% 657 $209K Reduce -15.0%
DFAI Dimensional International Co. 0.03% 5,997 $207K New
SGC Superior Group of Cos Inc. 0.02% 11,992 $124K Reduce -13.1%
MPT Medical Properties Trust Inc. 0.01% 20,000 $86K No change
BEAT Heartbeam Inc. 0.01% 68,739 $86K Reduce -14.5%

Portfolio Sells Q1 2025 → Q2 2025
MUB iShares National Muni Bond E Reduce -57.4% 0.46% −0.72
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -30.6% 1.03% −0.44
PRF Invesco Rafi US 1000 ETF Sold out 0.00% −0.20
USRT iShares Core US REIT ETF Reduce -0.5% 1.62% −0.18
VLUE iShares MSCI USA Value Facto Reduce -29.3% 0.35% −0.15
AVDE Avantis International Equity Reduce -6.7% 3.21% −0.14
FIXD First Trust Smith Opportunis Reduce -16.7% 0.43% −0.13
VYM Vanguard High DVD Yield ETF Sold out 0.00% −0.11
EFA iShares MSCI Eafe ETF Sold out 0.00% −0.08
SCHD Schwab US DVD Equity ETF Sold out 0.00% −0.08
TIP iShares Tips Bond ETF Reduce -12.9% 0.28% −0.07
VTEB Vanguard Tax-Exempt Bond ETF Reduce -4.7% 0.42% −0.06
IBDS Ishrs Ibnds Dec 27 Corp. ETF Reduce -11.9% 0.22% −0.05
VTI VG Morningstar TS MKT ETF-US Reduce -3.1% 3.29% −0.05
SPDW Ste STR SPDR PT DW Eu ETF Reduce -42.9% 0.07% −0.05
AAPL Apple Inc. Reduce -0.8% 0.24% −0.04
IJS iShares S&P Small-Cap 600 Va Sold out 0.00% −0.04
CVX Chevron Corp. Sold out 0.00% −0.04
IMTB iShares Core 5-10 Year Usd Reduce -6.9% 0.18% −0.03
BEAT Heartbeam Inc. Reduce -14.5% 0.01% −0.01
UPS United Parcel Service Class B Reduce -8.1% 0.04% −0.01
MRK Merck & Co. Inc. Reduce -0.3% 0.05% −0.01
SGC Superior Group of Cos Inc. Reduce -13.1% 0.02% −0.01
DOV Dover Corp. Reduce -5.3% 0.04% −0.00
TSLA Tesla Inc. Reduce -15.0% 0.03% −0.00
VWO Vanguard Ftse Emerging Marke Reduce -0.9% 0.13% −0.00
VEA Vanguard Ftse Developed ETF Reduce -2.0% 0.19% +0.00
IWF iShares Russell 1000 Growth Reduce -2.0% 0.36% +0.02
MSFT Microsoft Corp. Reduce -0.6% 0.17% +0.03
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.3% 4.52% +0.35
DFIC Dimensional International Co. Reduce -0.0% 16.59% +0.48

Portfolio Buys Q1 2025 → Q2 2025
SPYG SS SPDR P S&P 500 Growth ETF Add +0.2% 12.33% +1.06
VIOV Vanguard S&P Small-Cap 600 V Add +35.9% 2.15% +0.46
BIV Vanguard Intermediate-Term B Add +13.4% 6.39% +0.32
DFLV Dim US Large Cap Value ETF New 0.22% +0.22
AVEM Avantis Emerging Markets Eq Add +0.7% 3.96% +0.21
AVLV Avantis US Large Cap Value Add +5.3% 11.31% +0.15
CGSD Cap Group Short Duration New 0.12% +0.12
DFAX Dimensional World Ex US Core Add +84.3% 0.20% +0.09
SUB iShares Short-Term National New 0.06% +0.06
IUSG iShares Core S&P U.S. Growth New 0.06% +0.06
AER Aercap Holdings NV New 0.06% +0.06
SPY SS SPDR S&P 500 ETF Trust-US Add +14.7% 0.32% +0.05
NFLX Netflix Inc. New 0.04% +0.04
GLD SPDR Gold Shares New 0.04% +0.04
NVDA Nvidia Corp. New 0.03% +0.03
VBK Van Morst SML-Cap Gro-Usd Inc. New 0.03% +0.03
DFAI Dimensional International Co. New 0.03% +0.03
SPIP SS SPDR P Tips ETF Add +10.9% 3.72% +0.03
ICSH iShares Ultra Short Duration Add +20.3% 0.29% +0.03
DFAE Dimensional Emerging Core Eq Add +5.1% 0.31% +0.02
JNJ Johnson & Johnson Add +48.3% 0.10% +0.02
VNQ Vanguard Real Estate ETF Add +38.8% 0.09% +0.02
SCHG Schwab US Large-Cap Growth Add +0.0% 0.05% +0.00
EMHC SS SPDR BB Em Usd Bond ETF Add +0.8% 0.04% −0.00
IBDR iShares Ibonds Dec 2026 Term Add +1.0% 0.15% −0.01
IBDQ iShares Ibonds Dec 2025 Term Add +1.0% 0.15% −0.01
SO The Southern Co. Add +1.2% 0.21% −0.02
HD Home Depot Inc. Add +1.5% 0.23% −0.02
IBTH iShares Ibonds Dec 2027 Term Add +1.0% 0.22% −0.02
IBTG iShares Ibonds Dec 2026 Term Add +1.0% 0.22% −0.02
DUK Duke Energy Corp. Add +0.3% 0.14% −0.02
IBTF iShares Ibonds Dec 2025 Term Add +1.0% 0.23% −0.02
EMB iShares JP Morgan Usd Emergi Add +5.2% 2.50% −0.03
VBR Vngrd Mrngst SL-CP Val ETF-U Add +0.0% 1.03% −0.04
KO The Coca-Cola Co. Add +0.1% 0.65% −0.06
CGCB Cap Group Core Bond Add +1.0% 1.93% −0.15
SLYV SS SPDR S&P 600 SC Val ETF Add +1.1% 12.00% −0.68

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV