Cannon Financial Strategists, Inc.

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 6, 2025), Cannon Financial Strategists, Inc. reported 104 stock positions worth $698.8 million. Its top holding was Dimensional International (DFIC) at 16.0% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 12.6%) and SS SPDR P S&P 500 Growth ETF (SPYG, 12.4%). Compared with Q2 2025, it opened 6 new positions, sold out of 2, added to 43 and reduced 20. The biggest buy was iShares Ultra Short Duration (ICSH, shares +384%) and the biggest sale Avantis International Equity (AVDE, shares −3%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$698.8M (Q3 2025)
SEC Filing
0001951757-25-001282 ↗ filed Nov 6, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M Q1 2024 Q2 2024: $524.4M Q2 2024 Q3 2024: $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M Q1 2025 Q2 2025: $633.1M Q2 2025 Q3 2025: $698.8M $698.8M Q3 2025 Q4 2025: $719.3M Q4 2025 Q1 2026: $760.8M Q1 2026 Q2 2026: $878.5M Q2 2026

Holdings 104 stocks · $698.8M
DFIC Dimensional International Co. 16.01% 3,410,893 $111.8M Add +0.9%
SLYV SS SPDR S&P 600 SC Val ETF 12.61% 994,143 $88.1M Add +4.3%
SPYG SS SPDR P S&P 500 Growth ETF 12.42% 830,316 $86.8M Add +1.4%
AVLV Avantis US Large Cap Value 11.22% 1,084,848 $78.4M Add +3.4%
BIV Vanguard Intermediate-Term B 6.43% 575,363 $44.9M Add +9.9%
VUG Vanguard Mrngstar GR ETF-Sui 4.45% 64,891 $31.1M Reduce -0.6%
SPIP SS SPDR P Tips ETF 3.77% 1,001,735 $26.4M Add +10.9%
AVEM Avantis Emerging Markets Eq 3.76% 349,886 $26.3M Reduce -4.3%
VTI VG Morningstar TS MKT ETF-US 3.31% 70,547 $23.2M Add +2.9%
AVDE Avantis International Equity 2.99% 265,224 $20.9M Reduce -3.3%
EMB iShares JP Morgan Usd Emergi 2.43% 178,279 $17.0M Add +4.5%
VIOV Vanguard S&P Small-Cap 600 V 2.08% 152,554 $14.5M Reduce -4.2%
CGCB Cap Group Core Bond 1.89% 496,813 $13.2M Add +6.9%
USRT iShares Core US REIT ETF 1.63% 193,464 $11.4M Add +6.6%
ICSH iShares Ultra Short Duration 1.26% 173,807 $8.8M Add +383.9%
VBR Vngrd Mrngst SL-CP Val ETF-U 1.03% 34,425 $7.2M Add +2.8%
SPTM SS SPDR P S&P 1500 Comp ETF 1.01% 87,482 $7.1M Add +0.2%
ISTB iShares Core 1-5 Year Usd Bo 0.58% 83,659 $4.1M Reduce -0.2%
KO The Coca-Cola Co. 0.55% 57,883 $3.8M No change
MUB iShares National Muni Bond E 0.42% 27,832 $3.0M Reduce -0.2%
FIXD First Trust Smith Opportunis 0.41% 64,380 $2.9M Add +3.6%
VTEB Vanguard Tax-Exempt Bond ETF 0.37% 52,206 $2.6M Reduce -2.8%
IWF iShares Russell 1000 Growth 0.36% 5,336 $2.5M Reduce -1.4%
VLUE iShares MSCI USA Value Facto 0.35% 19,354 $2.4M Add +0.1%
VOO Vanguard S&P 500 ETF 0.34% 3,927 $2.4M Add +0.8%
IVV iShares Core S&P 500 ETF 0.34% 3,537 $2.4M Add +9.9%
EFG iShares MSCI Eafe Growth ETF 0.31% 19,028 $2.2M No change
BRK.B Berkshire Hathaway Inc. Class B 0.31% 4,264 $2.1M Add +7.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.30% 3,197 $2.1M Reduce -2.0%
DFAE Dimensional Emerging Core Eq 0.30% 66,337 $2.1M Reduce -1.6%
AAPL Apple Inc. 0.27% 7,455 $1.9M Add +2.3%
TIP iShares Tips Bond ETF 0.25% 15,876 $1.8M Reduce -0.6%
HD Home Depot Inc. 0.24% 4,064 $1.6M Add +1.4%
VXUS Vanguard Total Intl Stock 0.23% 21,636 $1.6M Add +4.2%
DFAX Dimensional World Ex US Core 0.23% 50,534 $1.6M Add +19.9%
DFLV Dim US Large Cap Value ETF 0.22% 46,418 $1.5M Add +5.5%
IBTF iShares Ibonds Dec 2025 Term 0.21% 62,944 $1.5M Add +0.9%
IBTH iShares Ibonds Dec 2027 Term 0.20% 63,523 $1.4M Add +0.9%
IBTG iShares Ibonds Dec 2026 Term 0.20% 62,075 $1.4M Add +0.9%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.20% 57,331 $1.4M Add +1.0%
SCHJ Schwab 1-5 YR Corp. BND ETF 0.19% 54,156 $1.4M No change
VEA Vanguard Ftse Developed ETF 0.18% 21,131 $1.3M Reduce -1.1%
SO The Southern Co. 0.18% 13,161 $1.2M Reduce -7.2%
MSFT Microsoft Corp. 0.17% 2,308 $1.2M Add +4.3%
IMTB iShares Core 5-10 Year Usd 0.17% 26,222 $1.2M Reduce -1.3%
PG The Procter & Gamble Co. 0.17% 7,537 $1.2M Add +0.4%
VTV Vanguard Mrngstr Val ETF-Aui 0.16% 5,839 $1.1M Reduce -6.1%
RYTM Rhythm Pharmaceuticals Inc. 0.14% 10,000 $1.0M No change
IBDQ iShares Ibonds Dec 2025 Term 0.14% 39,206 $988K Add +0.9%
IBDR iShares Ibonds Dec 2026 Term 0.14% 39,794 $967K Add +0.9%
ABBV Abbvie Inc. 0.14% 4,141 $959K No change
VWO Vanguard Ftse Emerging Marke 0.14% 17,656 $957K Add +6.0%
DUK Duke Energy Corp. 0.12% 6,840 $846K Reduce -11.0%
CGSD Cap Group Short Duration 0.11% 29,108 $756K Add +0.4%
WMT Walmart Inc. 0.10% 6,969 $718K Add +1.5%
VNQ Vanguard Real Estate ETF 0.10% 7,827 $716K Add +24.9%
XOM Exxon Mobil Corp. 0.09% 5,415 $611K Add +0.8%
ABT Abbott Laboratories 0.08% 4,361 $584K No change
AMGN Amgen Inc. 0.08% 2,022 $571K No change
VIG Vanguard Dividend Apprec ETF 0.08% 2,526 $545K Add +0.1%
JNJ Johnson & Johnson 0.07% 2,686 $498K Reduce -33.0%
JPM JPMorgan Chase & Co. 0.07% 1,559 $492K Add +1.1%
GIS General Mills Inc. 0.06% 8,818 $445K No change
ROK Rockwell Automation Inc. 0.06% 1,268 $443K Add +11.4%
SPDW Ste STR SPDR PT DW Eu ETF 0.06% 10,188 $436K No change
PHYS Sprott Physical Gold Trust 0.06% 14,417 $427K No change
IUSG iShares Core S&P U.S. Growth 0.06% 2,570 $423K Add +0.1%
CEF Sprott Physical Gold and Sil 0.06% 11,000 $404K No change
SUB iShares Short-Term National 0.06% 3,738 $399K No change
GOOG Alphabet Inc. Class C 0.05% 1,559 $380K Add +6.8%
AER Aercap Holdings NV 0.05% 3,000 $363K No change
DFIS Dimensional International SM 0.05% 11,350 $359K No change
HSY The Hershey Co. 0.05% 1,760 $329K No change
VCSH Vanguard S/T Corp. Bond ETF 0.04% 3,934 $314K No change
MRK Merck & Co. Inc. 0.04% 3,666 $308K No change
SCHG Schwab US Large-Cap Growth 0.04% 9,076 $290K Reduce -7.8%
RSP Invesco S&P 500 Equal Weight 0.04% 1,514 $287K New
NVDA Nvidia Corp. 0.04% 1,515 $283K Add +10.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 1,000 $282K No change
VEU Vanguard Ftse All-World Ex-U 0.04% 3,946 $282K No change
IWV iShares Russell 3000 ETF 0.04% 723 $274K No change
LLY Eli Lilly & Co. 0.04% 348 $266K No change
GLD SPDR Gold Shares 0.04% 729 $259K No change
QUAL iShares MSCI USA Quality Fac 0.04% 1,302 $253K No change
BLK BlackRock Inc. 0.04% 217 $253K New
TXN Texas Instruments Inc. 0.04% 1,369 $251K No change
EMHC SS SPDR BB Em Usd Bond ETF 0.04% 9,828 $248K No change
T AT&T Inc. 0.03% 8,635 $244K No change
COST Costco Wholesale Corp. 0.03% 259 $240K No change
LOW Lowe's Cos Inc. 0.03% 947 $238K No change
SCHZ Schwab US Aggregate Bond ETF 0.03% 10,134 $238K No change
EFX Equifax Inc. 0.03% 918 $235K Reduce -0.2%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.03% 781 $232K No change
NFLX Netflix Inc. 0.03% 193 $231K No change
IWN iShares Russell 2000 Value E 0.03% 1,242 $220K New
DFAI Dimensional International Co. 0.03% 5,997 $218K No change
UPS United Parcel Service Class B 0.03% 2,498 $209K No change
CVX Chevron Corp. 0.03% 1,335 $207K New
IWD iShares Russell 1000 Value E 0.03% 1,015 $207K New
TRMK Trustmark Corp. 0.03% 5,139 $204K New

Show all 104 holdings

Portfolio Sells Q2 2025 → Q3 2025
AVDE Avantis International Equity Reduce -3.3% 2.99% −0.21
AVEM Avantis Emerging Markets Eq Reduce -4.3% 3.76% −0.20
VIOV Vanguard S&P Small-Cap 600 V Reduce -4.2% 2.08% −0.07
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.6% 4.45% −0.07
ISTB iShares Core 1-5 Year Usd Bo Reduce -0.2% 0.58% −0.06
DOV Dover Corp. Sold out 0.00% −0.04
VTEB Vanguard Tax-Exempt Bond ETF Reduce -2.8% 0.37% −0.04
MUB iShares National Muni Bond E Reduce -0.2% 0.42% −0.04
PEG Public Service Enterprise GP Reduce -48.9% 0.03% −0.03
TSLA Tesla Inc. Sold out 0.00% −0.03
SO The Southern Co. Reduce -7.2% 0.18% −0.03
JNJ Johnson & Johnson Reduce -33.0% 0.07% −0.03
TIP iShares Tips Bond ETF Reduce -0.6% 0.25% −0.02
DUK Duke Energy Corp. Reduce -11.0% 0.12% −0.02
VTV Vanguard Mrngstr Val ETF-Aui Reduce -6.1% 0.16% −0.02
IMTB iShares Core 5-10 Year Usd Reduce -1.3% 0.17% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -2.0% 0.30% −0.01
VEA Vanguard Ftse Developed ETF Reduce -1.1% 0.18% −0.01
DFAE Dimensional Emerging Core Eq Reduce -1.6% 0.30% −0.01
IWF iShares Russell 1000 Growth Reduce -1.4% 0.36% −0.01
EFX Equifax Inc. Reduce -0.2% 0.03% −0.00
SCHG Schwab US Large-Cap Growth Reduce -7.8% 0.04% −0.00

Portfolio Buys Q2 2025 → Q3 2025
ICSH iShares Ultra Short Duration Add +383.9% 1.26% +0.97
SLYV SS SPDR S&P 600 SC Val ETF Add +4.3% 12.61% +0.61
SPYG SS SPDR P S&P 500 Growth ETF Add +1.4% 12.42% +0.09
SPIP SS SPDR P Tips ETF Add +10.9% 3.77% +0.06
RSP Invesco S&P 500 Equal Weight New 0.04% +0.04
BLK BlackRock Inc. New 0.04% +0.04
BIV Vanguard Intermediate-Term B Add +9.9% 6.43% +0.04
AAPL Apple Inc. Add +2.3% 0.27% +0.04
DFAX Dimensional World Ex US Core Add +19.9% 0.23% +0.03
IWN iShares Russell 2000 Value E New 0.03% +0.03
CVX Chevron Corp. New 0.03% +0.03
IWD iShares Russell 1000 Value E New 0.03% +0.03
TRMK Trustmark Corp. New 0.03% +0.03
IVV iShares Core S&P 500 ETF Add +9.9% 0.34% +0.02
VTI VG Morningstar TS MKT ETF-US Add +2.9% 3.31% +0.02
VNQ Vanguard Real Estate ETF Add +24.9% 0.10% +0.01
GOOG Alphabet Inc. Class C Add +6.8% 0.05% +0.01
VWO Vanguard Ftse Emerging Marke Add +6.0% 0.14% +0.01
NVDA Nvidia Corp. Add +10.0% 0.04% +0.01
BEAT Heartbeam Inc. Add +14.6% 0.02% +0.01
USRT iShares Core US REIT ETF Add +6.6% 1.63% +0.00
ROK Rockwell Automation Inc. Add +11.4% 0.06% +0.00
HD Home Depot Inc. Add +1.4% 0.24% +0.00
DFLV Dim US Large Cap Value ETF Add +5.5% 0.22% +0.00
BRK.B Berkshire Hathaway Inc. Class B Add +7.6% 0.31% +0.00
VXUS Vanguard Total Intl Stock Add +4.2% 0.23% +0.00
VLUE iShares MSCI USA Value Facto Add +0.1% 0.35% +0.00
JPM JPMorgan Chase & Co. Add +1.1% 0.07% −0.00
IUSG iShares Core S&P U.S. Growth Add +0.1% 0.06% −0.00
MSFT Microsoft Corp. Add +4.3% 0.17% −0.00
WMT Walmart Inc. Add +1.5% 0.10% −0.00
VIG Vanguard Dividend Apprec ETF Add +0.1% 0.08% −0.00
VBR Vngrd Mrngst SL-CP Val ETF-U Add +2.8% 1.03% −0.00
XOM Exxon Mobil Corp. Add +0.8% 0.09% −0.00
VOO Vanguard S&P 500 ETF Add +0.8% 0.34% −0.01
CGSD Cap Group Short Duration Add +0.4% 0.11% −0.01
IBDR iShares Ibonds Dec 2026 Term Add +0.9% 0.14% −0.01
IBDQ iShares Ibonds Dec 2025 Term Add +0.9% 0.14% −0.01
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +1.0% 0.20% −0.02
IBTG iShares Ibonds Dec 2026 Term Add +0.9% 0.20% −0.02
IBTH iShares Ibonds Dec 2027 Term Add +0.9% 0.20% −0.02
IBTF iShares Ibonds Dec 2025 Term Add +0.9% 0.21% −0.02
FIXD First Trust Smith Opportunis Add +3.6% 0.41% −0.02
SPTM SS SPDR P S&P 1500 Comp ETF Add +0.2% 1.01% −0.02
PG The Procter & Gamble Co. Add +0.4% 0.17% −0.02
CGCB Cap Group Core Bond Add +6.9% 1.89% −0.04
EMB iShares JP Morgan Usd Emergi Add +4.5% 2.43% −0.07
AVLV Avantis US Large Cap Value Add +3.4% 11.22% −0.09
DFIC Dimensional International Co. Add +0.9% 16.01% −0.59

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV