Cannon Financial Strategists, Inc.

Name: Cannon Financial Strategists, Inc. 13F holdings, Q4 2024
Creator: Cannon Financial Strategists, Inc.
Published: 2025-02-03

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q3 2024Q2 2024Q1 2024

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 3, 2025), Cannon Financial Strategists, Inc. reported 96 stock positions worth $583.3 million. Its top holding was Dimensional International (DFIC) at 14.5% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 13.8%) and SS SPDR P S&P 500 Growth ETF (SPYG, 12.6%). Compared with Q3 2024, it opened 3 new positions, sold out of 5, added to 51 and reduced 16. The biggest buy was Cap Group Core Bond (CGCB, shares +135%) and the biggest sale an exit from iShares Ibonds Dec 2024 Term (IBTE).

Most Recent 13F: Q2 2026
Location: ATHENS, GA
CIK: 0002031123
Portfolio Value: $583.3M (Q4 2024)
SEC Filing: 0001951757-25-000162 ↗ filed Feb 3, 2025

Holdings Value

Holdings 96 stocks · $583.3M


DFIC Dimensional International Co.	14.53%	3,278,031	$84.7M	Add +4.8%
SLYV SS SPDR S&P 600 SC Val ETF	13.81%	922,950	$80.5M	Add +0.4%
SPYG SS SPDR P S&P 500 Growth ETF	12.57%	833,807	$73.3M	Reduce 0.0%
AVLV Avantis US Large Cap Value	11.40%	996,181	$66.5M	Add +2.4%
BIV Vanguard Intermediate-Term B	5.49%	428,778	$32.0M	Add +6.9%
VUG Vanguard Mrngstar GR ETF-Sui	4.67%	66,426	$27.3M	Add +2.3%
AVEM Avantis Emerging Markets Eq	3.52%	349,695	$20.6M	Add +3.7%
VTI VG Morningstar TS MKT ETF-US	3.47%	69,864	$20.2M	Reduce -0.9%
SPIP SS SPDR P Tips ETF	3.35%	772,291	$19.5M	Add +7.6%
AVDE Avantis International Equity	3.10%	294,832	$18.1M	Add +10.8%
EMB iShares JP Morgan Usd Emergi	2.41%	157,590	$14.0M	Add +1.3%
CGCB Cap Group Core Bond	1.92%	434,404	$11.2M	Add +135.3%
VIOV Vanguard S&P Small-Cap 600 V	1.79%	111,981	$10.5M	Add +3.4%
USRT iShares Core US REIT ETF	1.77%	180,189	$10.3M	Add +1.2%
SPTM SS SPDR P S&P 1500 Comp ETF	1.57%	128,145	$9.2M	Add +0.9%
VBR Vngrd Mrngst SL-CP Val ETF-U	1.10%	32,500	$6.4M	Reduce -0.3%
MUB iShares National Muni Bond E	1.02%	55,867	$6.0M	Reduce -0.2%
ISTB iShares Core 1-5 Year Usd Bo	0.69%	83,651	$4.0M	Add +4.2%
KO The Coca-Cola Co.	0.61%	57,566	$3.6M	Add +1.5%
FIXD First Trust Smith Opportunis	0.52%	71,145	$3.1M	Reduce -1.3%
VTEB Vanguard Tax-Exempt Bond ETF	0.47%	54,655	$2.7M	Add +14.6%
VLUE iShares MSCI USA Value Facto	0.45%	25,120	$2.7M	Add +88.3%
IWF iShares Russell 1000 Growth	0.45%	6,556	$2.6M	Reduce -0.4%
VOO Vanguard S&P 500 ETF	0.36%	3,895	$2.1M	Reduce -1.2%
TIP iShares Tips Bond ETF	0.34%	18,731	$2.0M	Add +3.4%
IVV iShares Core S&P 500 ETF	0.32%	3,174	$1.9M	Reduce -0.9%
AAPL Apple Inc.	0.32%	7,388	$1.9M	Add +8.7%
EFG iShares MSCI Eafe Growth ETF	0.32%	19,028	$1.8M	No change
BRK.B Berkshire Hathaway Inc. Class B	0.31%	3,964	$1.8M	Add +0.3%
SPY SS SPDR S&P 500 ETF Trust-US	0.29%	2,846	$1.7M	Reduce -0.0%
DFAE Dimensional Emerging Core Eq	0.27%	61,827	$1.6M	Add +31.5%
HD Home Depot Inc.	0.26%	3,957	$1.5M	Add +0.8%
IBDS Ishrs Ibnds Dec 27 Corp. ETF	0.26%	63,967	$1.5M	Add +1.5%
ICSH iShares Ultra Short Duration	0.25%	28,679	$1.4M	Add +0.9%
IBTF iShares Ibonds Dec 2025 Term	0.25%	61,298	$1.4M	Add +1.4%
DFAX Dimensional World Ex US Core	0.24%	57,305	$1.4M	Add +21.7%
IBTG iShares Ibonds Dec 2026 Term	0.24%	60,520	$1.4M	Add +1.4%
IBTH iShares Ibonds Dec 2027 Term	0.24%	62,022	$1.4M	Add +1.3%
IMTB iShares Core 5-10 Year Usd	0.23%	31,211	$1.3M	Add +11.8%
SCHJ Schwab 1-5 YR Corp. BND ETF	0.23%	54,156	$1.3M	No change
PG The Procter & Gamble Co.	0.22%	7,506	$1.3M	Add +5.5%
VXUS Vanguard Total Intl Stock	0.21%	20,757	$1.2M	Reduce -1.3%
PRF Invesco Rafi US 1000 ETF	0.20%	29,280	$1.2M	No change
SO The Southern Co.	0.19%	13,711	$1.1M	Add +2.8%
VTV Vanguard Mrngstr Val ETF-Aui	0.18%	6,216	$1.1M	Add +20.7%
VEA Vanguard Ftse Developed ETF	0.17%	20,251	$968K	Add +2.9%
IBDQ iShares Ibonds Dec 2025 Term	0.16%	38,203	$957K	Add +1.3%
MSFT Microsoft Corp.	0.16%	2,228	$939K	Add +4.9%
IBDR iShares Ibonds Dec 2026 Term	0.16%	38,751	$933K	Add +1.4%
DUK Duke Energy Corp.	0.14%	7,714	$831K	Add +5.3%
ABBV Abbvie Inc.	0.13%	4,141	$736K	Add +2.4%
VWO Vanguard Ftse Emerging Marke	0.11%	15,046	$663K	Reduce -0.4%
VYM Vanguard High DVD Yield ETF	0.11%	5,150	$657K	Add +0.0%
WMT Walmart Inc.	0.11%	6,867	$620K	No change
SPDW Ste STR SPDR PT DW Eu ETF	0.10%	17,846	$609K	Add +0.1%
XOM Exxon Mobil Corp.	0.10%	5,370	$578K	No change
GIS General Mills Inc.	0.10%	8,818	$562K	Reduce -0.2%
RYTM Rhythm Pharmaceuticals Inc.	0.10%	10,000	$560K	New
AMGN Amgen Inc.	0.09%	2,071	$540K	Add +7.5%
VIG Vanguard Dividend Apprec ETF	0.08%	2,520	$493K	Add +2.6%
ABT Abbott Laboratories	0.08%	4,361	$493K	No change
SCHD Schwab US DVD Equity ETF	0.08%	17,115	$468K	Add +9.5%
EFA iShares MSCI Eafe ETF	0.08%	5,889	$445K	No change
PEG Public Service Enterprise GP	0.07%	4,720	$399K	No change
JNJ Johnson & Johnson	0.07%	2,701	$391K	Add +7.1%
JPM JPMorgan Chase & Co.	0.06%	1,542	$370K	Add +6.7%
MRK Merck & Co. Inc.	0.06%	3,678	$366K	Reduce -6.1%
UPS United Parcel Service Class B	0.06%	2,719	$343K	Add +5.3%
ROK Rockwell Automation Inc.	0.06%	1,138	$325K	No change
TSLA Tesla Inc.	0.05%	773	$312K	New
VCSH Vanguard S/T Corp. Bond ETF	0.05%	3,843	$300K	No change
HSY The Hershey Co.	0.05%	1,760	$298K	No change
PHYS Sprott Physical Gold Trust	0.05%	14,477	$292K	Add +0.4%
DOV Dover Corp.	0.05%	1,545	$290K	No change
VNQ Vanguard Real Estate ETF	0.05%	3,231	$288K	Add +14.7%
DFIS Dimensional International SM	0.05%	11,350	$279K	No change
GOOG Alphabet Inc. Class C	0.05%	1,459	$278K	No change
SCHG Schwab US Large-Cap Growth	0.05%	9,844	$274K	Reduce -1.8%
EFX Equifax Inc.	0.05%	1,059	$270K	Reduce -0.1%
LLY Eli Lilly & Co.	0.05%	348	$269K	No change
CEF Sprott Physical Gold and Sil	0.04%	11,000	$261K	No change
TXN Texas Instruments Inc.	0.04%	1,369	$257K	Add +1.0%
IJS iShares S&P Small-Cap 600 Va	0.04%	2,309	$251K	No change
IWV iShares Russell 3000 ETF	0.04%	723	$242K	No change
COST Costco Wholesale Corp.	0.04%	259	$237K	Add +4.0%
LOW Lowe's Cos Inc.	0.04%	947	$234K	Reduce -0.1%
EMHC SS SPDR BB Em Usd Bond ETF	0.04%	9,755	$232K	No change
QUAL iShares MSCI USA Quality Fac	0.04%	1,302	$232K	No change
SCHZ Schwab US Aggregate Bond ETF	0.04%	10,134	$230K	No change
SGC Superior Group of Cos Inc.	0.04%	13,806	$228K	No change
VEU Vanguard Ftse All-World Ex-U	0.04%	3,946	$227K	No change
VBK Van Morst SML-Cap Gro-Usd Inc.	0.04%	791	$222K	Add +1.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.04%	1,000	$220K	No change
IWN iShares Russell 2000 Value E	0.04%	1,242	$204K	No change
BEAT Heartbeam Inc.	0.03%	80,391	$185K	No change
MPT Medical Properties Trust Inc.	0.01%	20,000	$79K	New

Portfolio Sells Q3 2024 → Q4 2024


IBTE iShares Ibonds Dec 2024 Term	Sold out	0.00%	−0.26
IBDP iShares Ibonds Dec 2024 Term	Sold out	0.00%	−0.17
FLRN SS SPDR BB Ig Float RT ETF	Sold out	0.00%	−0.07
FIXD First Trust Smith Opportunis	Reduce -1.3%	0.52%	−0.05
MUB iShares National Muni Bond E	Reduce -0.2%	1.02%	−0.04
VBR Vngrd Mrngst SL-CP Val ETF-U	Reduce -0.3%	1.10%	−0.04
IWD iShares Russell 1000 Value E	Sold out	0.00%	−0.04
VXUS Vanguard Total Intl Stock	Reduce -1.3%	0.21%	−0.03
VTI VG Morningstar TS MKT ETF-US	Reduce -0.9%	3.47%	−0.02
GIS General Mills Inc.	Reduce -0.2%	0.10%	−0.02
MRK Merck & Co. Inc.	Reduce -6.1%	0.06%	−0.01
VWO Vanguard Ftse Emerging Marke	Reduce -0.4%	0.11%	−0.01
CRWS Crown Crafts Inc.	Sold out	0.00%	−0.01
EFX Equifax Inc.	Reduce -0.1%	0.05%	−0.01
LOW Lowe's Cos Inc.	Reduce -0.1%	0.04%	−0.00
VOO Vanguard S&P 500 ETF	Reduce -1.2%	0.36%	−0.00
IVV iShares Core S&P 500 ETF	Reduce -0.9%	0.32%	−0.00
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -0.0%	0.29%	+0.00
SCHG Schwab US Large-Cap Growth	Reduce -1.8%	0.05%	+0.00
IWF iShares Russell 1000 Growth	Reduce -0.4%	0.45%	+0.02
SPYG SS SPDR P S&P 500 Growth ETF	Reduce 0.0%	12.57%	+0.48

Portfolio Buys Q3 2024 → Q4 2024


CGCB Cap Group Core Bond	Add +135.3%	1.92%	+1.05
VUG Vanguard Mrngstar GR ETF-Sui	Add +2.3%	4.67%	+0.32
AVLV Avantis US Large Cap Value	Add +2.4%	11.40%	+0.21
VLUE iShares MSCI USA Value Facto	Add +88.3%	0.45%	+0.20
RYTM Rhythm Pharmaceuticals Inc.	New	0.10%	+0.10
SPIP SS SPDR P Tips ETF	Add +7.6%	3.35%	+0.05
TSLA Tesla Inc.	New	0.05%	+0.05
DFAE Dimensional Emerging Core Eq	Add +31.5%	0.27%	+0.04
VTEB Vanguard Tax-Exempt Bond ETF	Add +14.6%	0.47%	+0.04
VIOV Vanguard S&P Small-Cap 600 V	Add +3.4%	1.79%	+0.04
AAPL Apple Inc.	Add +8.7%	0.32%	+0.04
VTV Vanguard Mrngstr Val ETF-Aui	Add +20.7%	0.18%	+0.02
DFAX Dimensional World Ex US Core	Add +21.7%	0.24%	+0.02
SPTM SS SPDR P S&P 1500 Comp ETF	Add +0.9%	1.57%	+0.01
MPT Medical Properties Trust Inc.	New	0.01%	+0.01
JPM JPMorgan Chase & Co.	Add +6.7%	0.06%	+0.01
IMTB iShares Core 5-10 Year Usd	Add +11.8%	0.23%	+0.01
SCHD Schwab US DVD Equity ETF	Add +9.5%	0.08%	+0.00
COST Costco Wholesale Corp.	Add +4.0%	0.04%	+0.00
ISTB iShares Core 1-5 Year Usd Bo	Add +4.2%	0.69%	+0.00
VBK Van Morst SML-Cap Gro-Usd Inc.	Add +1.3%	0.04%	+0.00
VNQ Vanguard Real Estate ETF	Add +14.7%	0.05%	+0.00
MSFT Microsoft Corp.	Add +4.9%	0.16%	+0.00
PG The Procter & Gamble Co.	Add +5.5%	0.22%	+0.00
VIG Vanguard Dividend Apprec ETF	Add +2.6%	0.08%	−0.00
IBDQ iShares Ibonds Dec 2025 Term	Add +1.3%	0.16%	−0.00
PHYS Sprott Physical Gold Trust	Add +0.4%	0.05%	−0.00
BIV Vanguard Intermediate-Term B	Add +6.9%	5.49%	−0.00
IBTF iShares Ibonds Dec 2025 Term	Add +1.4%	0.25%	−0.00
IBDR iShares Ibonds Dec 2026 Term	Add +1.4%	0.16%	−0.00
VYM Vanguard High DVD Yield ETF	Add +0.0%	0.11%	−0.00
UPS United Parcel Service Class B	Add +5.3%	0.06%	−0.00
ICSH iShares Ultra Short Duration	Add +0.9%	0.25%	−0.00
IBTG iShares Ibonds Dec 2026 Term	Add +1.4%	0.24%	−0.00
JNJ Johnson & Johnson	Add +7.1%	0.07%	−0.00
TXN Texas Instruments Inc.	Add +1.0%	0.04%	−0.00
DUK Duke Energy Corp.	Add +5.3%	0.14%	−0.01
IBDS Ishrs Ibnds Dec 27 Corp. ETF	Add +1.5%	0.26%	−0.01
IBTH iShares Ibonds Dec 2027 Term	Add +1.3%	0.24%	−0.01
TIP iShares Tips Bond ETF	Add +3.4%	0.34%	−0.01
BRK.B Berkshire Hathaway Inc. Class B	Add +0.3%	0.31%	−0.01
SPDW Ste STR SPDR PT DW Eu ETF	Add +0.1%	0.10%	−0.01
ABBV Abbvie Inc.	Add +2.4%	0.13%	−0.01
HD Home Depot Inc.	Add +0.8%	0.26%	−0.01
AVDE Avantis International Equity	Add +10.8%	3.10%	−0.01
VEA Vanguard Ftse Developed ETF	Add +2.9%	0.17%	−0.02
AMGN Amgen Inc.	Add +7.5%	0.09%	−0.02
SO The Southern Co.	Add +2.8%	0.19%	−0.02
KO The Coca-Cola Co.	Add +1.5%	0.61%	−0.10
EMB iShares JP Morgan Usd Emergi	Add +1.3%	2.41%	−0.14

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	133	$878.5M	DFIC, SLYV, SPYG, AVLV, BIV
Q1 2026	109	$760.8M	DFIC, SLYV, AVLV, SPYG, BIV
Q4 2025	100	$719.3M	DFIC, SLYV, SPYG, AVLV, BIV
Q3 2025	104	$698.8M	DFIC, SLYV, SPYG, AVLV, BIV
Q2 2025	100	$633.1M	DFIC, SPYG, SLYV, AVLV, BIV
Q1 2025	96	$582.5M	DFIC, SLYV, SPYG, AVLV, BIV
Q4 2024	96	$583.3M	DFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended	98	$572.1M	DFIC, SLYV, SPYG, AVLV, BIV
Q2 2024	92	$524.4M	DFIC, SLYV, SPYG, AVLV, BIV
Q1 2024	94	$508.6M	DFIC, SLYV, SPYG, AVLV, BIV