Diversify Advisory Services, LLC

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 10, 2026), Diversify Advisory Services, LLC reported 1,241 stock positions worth $6.0 billion. Its top holding was Nvidia (NVDA) at 4.1% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 3.5%) and SS SPDR P S&P 500 Growth ETF (SPYG, 3.4%). Compared with Q1 2026, it opened 1,038 new positions, sold out of 6, added to 189 and reduced 14. The biggest buy was SS SPDR S&P 500 ETF Trust-US (SPY, shares +71318%) and the biggest sale Arm Holdings PLC-ADR (ARM, shares −14%).

Most Recent 13F
Q2 2026
Location
SANDY, UT
CIK
0002021232
Portfolio Value
$6.0B (Q2 2026)
SEC Filing
0002021232-26-000005 ↗ filed Aug 10, 2026

Holdings Value

0$2.0B$4.0B$6.0B Q1 2024: $1.7B Q1 2024 Q2 2024: $1.8B Q2 2024 Q3 2024: $1.9B Q3 2024 Q4 2024: $1.8B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $2.6B Q2 2025 Q3 2025: $3.0B Q3 2025 Q4 2025: $3.2B Q4 2025 Q1 2026: $652.2M Q1 2026 Q2 2026: $6.0B $6.0B Q2 2026

Holdings 1,241 stocks · $6.0B
NVDA Nvidia Corp. 4.06% 1,231,450 $242.0M Add +174.3%
SPY SS SPDR S&P 500 ETF Trust-US 3.53% 284,244 $210.1M Add +71318.1%
SPYG SS SPDR P S&P 500 Growth ETF 3.40% 1,766,081 $202.3M New
SPYV SS SPDR P S&P 500 Value ETF 2.95% 2,818,867 $175.4M New
AAPL Apple Inc. 2.54% 449,050 $151.3M Add +239.4%
IVV iShares Core S&P 500 ETF 1.60% 128,359 $95.3M New
SPDW Ste STR SPDR PT DW Eu ETF 1.54% 1,848,949 $91.7M New
VOO Vanguard S&P 500 ETF 1.51% 132,212 $89.8M Add +37353.8%
AVGO Broadcom Inc. 1.41% 218,358 $83.7M Add +187.4%
AMZN Amazon.com Inc. 1.34% 343,596 $79.5M Add +233.8%
VT Vanguard Tot World STK ETF 1.26% 484,457 $74.8M New
MSFT Microsoft Corp. 1.19% 182,468 $71.0M Add +380.6%
META Meta Platforms Inc. Class A 1.07% 107,048 $63.6M Add +122.2%
GOOG Alphabet Inc. Class C 1.06% 193,772 $63.3M Add +162.9%
QQQ Invesco QQQ Trust Series 1 1.06% 92,596 $63.2M Add +3763.0%
GOOGL Alphabet Inc. Class A 1.06% 192,787 $63.0M Add +145.2%
RSP Invesco S&P 500 Equal Weight 1.04% 287,437 $61.9M New
MU Micron Technology Inc. 1.02% 67,768 $61.0M Add +108.9%
AMD Advanced Micro Devices 0.95% 114,575 $56.7M Add +28.8%
DFAU Dimensional US Core Equity M 0.95% 1,097,631 $56.3M New
SRLN SS Blackstone Sr Loan ETF 0.92% 1,360,178 $54.9M New
GLDM SPDR Gold Minishares Trust 0.86% 634,699 $51.3M New
PANW Palo Alto Networks Inc. 0.84% 157,738 $50.1M Add +241.5%
TSM Taiwan Semiconductor-SP ADR 0.74% 109,964 $43.9M Add +44.7%
VWO Vanguard Ftse Emerging Marke 0.73% 749,936 $43.7M Add +17006.2%
IJH iShares Core S&P Midcap ETF 0.70% 549,247 $41.7M New
VMBS Vanguard Mortgage-Backed Sec 0.67% 867,745 $40.2M New
VEA Vanguard Ftse Developed ETF 0.60% 506,314 $35.4M Add +6336.7%
SNOW Snowflake Inc. 0.56% 122,737 $33.5M Add +41.3%
SPHY SS SPDR P High Yield ETF 0.54% 1,374,361 $31.9M Add +3987.3%
COST Costco Wholesale Corp. 0.52% 32,762 $31.2M Add +3441.8%
USIG iShares Broad Usd Investment 0.52% 616,934 $31.1M New
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.52% 673,999 $30.7M New
MRVL Marvell Technology Inc. 0.49% 155,255 $29.4M Add +17.4%
OPBK Op Bancorp 0.48% 1,847,777 $28.7M New
LRCX Lam Research Corp. 0.48% 97,064 $28.3M Add +3679.8%
NOW ServiceNow Inc. 0.47% 265,190 $28.0M Add +56.2%
VGIT Vanguard Intermediate-Term T 0.47% 476,333 $27.8M New
XLV SS Health Care Select Sector 0.47% 169,666 $27.7M New
IVW iShares S&P 500 Growth ETF 0.45% 200,338 $26.5M New
AFRM Affirm Holdings Inc. 0.44% 355,854 $26.0M Add +26.8%
JPM JPMorgan Chase & Co. 0.43% 72,679 $25.9M Add +1505.1%
JNJ Johnson & Johnson 0.42% 94,734 $25.2M Add +2961.9%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.41% 364,895 $24.5M New
PULS Pgim Ultra Short Bond ETF 0.40% 482,731 $24.0M New
VTI VG Morningstar TS MKT ETF-US 0.39% 64,154 $23.4M New
IGV iShares Expanded Tech-Softwa 0.39% 254,501 $23.1M New
DFCF Dimensional Core Fixed Inc. 0.38% 547,013 $22.8M New
TSLA Tesla Inc. 0.37% 71,476 $22.1M Add +297.2%
V Visa Inc. Class A 0.37% 60,289 $21.9M Add +611.4%
SPSM SS SPDR P S&P 600 Small Cap 0.37% 384,139 $21.7M New
CSCO Cisco Systems Inc. 0.34% 176,160 $20.2M Add +317.3%
ORCL Oracle Corp. 0.34% 166,642 $20.0M Add +93.5%
LLY Eli Lilly & Co. 0.34% 16,684 $20.0M Add +1770.4%
JPST JPMorgan Ultra-Short Income 0.33% 394,799 $19.9M New
DFAI Dimensional International Co. 0.33% 478,293 $19.9M New
BUG Global X Cybersecurity ETF 0.33% 519,309 $19.7M New
IVE iShares S&P 500 Value ETF 0.33% 84,140 $19.6M New
VZ Verizon Communications Inc. 0.33% 409,828 $19.4M Add +2969.4%
SOFI Sofi Technologies Inc. 0.33% 1,148,202 $19.4M Add +27.8%
DFAC Dimensional US Core Equity 2 0.32% 430,908 $19.1M New
BAC Bank of America Corp. 0.31% 299,572 $18.6M New
GRNY Fundstr Gran SH US LRG Cap 0.31% 685,361 $18.5M New
SOXX iShares Semiconductor ETF 0.31% 35,355 $18.3M New
AVUV Avantis US Small Cap Value 0.30% 143,881 $18.0M New
CGCP Cap Group Core Plus Income 0.30% 814,299 $18.0M New
BKLN Invesco Senior Loan ETF 0.30% 873,277 $17.8M New
IEMG iShares Core MSCI Emerging 0.29% 220,458 $17.1M Add +3715.5%
SCHC Schwab Intl Small-Cap Equity 0.28% 347,506 $16.7M New
CVX Chevron Corp. 0.28% 88,098 $16.7M Add +2275.9%
ABBV Abbvie Inc. 0.28% 64,821 $16.7M Add +1423.4%
XOM Exxon Mobil Corp. 0.28% 106,449 $16.5M Add +1449.5%
FTNT Fortinet Inc. 0.28% 108,044 $16.5M New
VB Vanguard Most SM-Cap ETF-Usd 0.27% 54,872 $16.3M New
IWM iShares Russell 2000 ETF 0.27% 55,597 $16.3M New
ITA iShares U.S. Aerospace & Def 0.27% 66,670 $16.3M Add +25.6%
AGG iShares Core U.S. Aggregate 0.26% 156,611 $15.3M New
IEI iShares 3-7 Year Treasury Bo 0.26% 131,264 $15.3M New
MA Mastercard Inc. Class A 0.25% 27,354 $15.1M Add +1012.0%
PM Philip Morris International 0.25% 76,367 $14.9M Add +705.3%
CRWD CrowdStrike Holdings Inc. Class A 0.25% 82,315 $14.8M New
XHLF Bondbloxx BBG 6 MTH US Treas 0.25% 294,518 $14.8M New
PLTR Palantir Technologies Inc. Class A 0.24% 109,173 $14.4M Add +1302.2%
GLD SPDR Gold Shares 0.24% 37,629 $14.1M Add +5618.7%
ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV 0.24% 8,503 $14.1M Add +1293.9%
UNH Unitedhealth Group Inc. 0.23% 33,396 $13.9M Add +1395.6%
ARM Arm Holdings PLC-ADR 0.23% 52,208 $13.9M Reduce -14.3%
IEFA iShares Core MSCI Eafe ETF 0.23% 143,108 $13.9M Add +3159.9%
KO The Coca-Cola Co. 0.23% 164,600 $13.8M Add +204.3%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.23% 127,286 $13.6M New
STGW Stagwell Inc. 0.22% 1,724,579 $13.3M New
QQQM Invesco Nasdaq 100 ETF 0.22% 46,558 $13.1M Add +4437.8%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.22% 161,082 $13.0M New
BND Vanguard Total Bond Market 0.22% 178,765 $13.0M Add +4649.3%
BRHY iShares High Yild Active ETF 0.22% 255,016 $13.0M New
QCOM Qualcomm Inc. 0.21% 74,972 $12.7M Add +2530.6%
UNP Union Pacific Corp. 0.21% 42,167 $12.6M New
ANET Arista Networks Inc. 0.21% 73,447 $12.5M New
NFLX Netflix Inc. 0.21% 177,548 $12.5M Add +5955.5%
UBER Uber Technologies Inc. 0.21% 180,048 $12.3M New

Show all 1,241 holdings

Options reported separately and not counted above: IWM calls ($20.5M), AVGO puts ($2.3M), MSI puts ($636K), COST puts ($476K), AAPL puts ($438K), MSFT puts ($79K), UBER calls ($68K), IREN calls ($51K), SPY calls ($2K), SPY puts ($2K), ASML calls ($2K), GS calls ($1K), and 30 more.

Other holdings (3): bonds, preferreds, convertibles and warrants · $3.9M (not counted above)
SecurityClassShares / PrincipalValueChange
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 1,329$1.7MAdd +9.7%
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A 20,025$1.3MAdd +10.9%
ORACLE CORP (ORCL 6.5 01/15/29 D) 6.5 DEP CUM SR D 23,413$913KNew

Total filed on the 13F, all lines: $6.0B.

Portfolio Sells Q1 2026 → Q2 2026
ARM Arm Holdings PLC-ADR Reduce -14.3% 0.23% −1.65
OKTA Okta Inc. Reduce -6.5% 0.06% −0.25
HST Host Hotels & Resorts Inc. Reduce -30.8% 0.02% −0.25
DOW Dow Inc. Sold out 0.00% −0.23
STX Seagate Technology Holdings Reduce -24.8% 0.02% −0.21
CWEN.A Clearway Energy Inc. Class A Sold out 0.00% −0.20
SILA Sila Realty Trust Inc. Sold out 0.00% −0.18
TNL Travel + Leisure Co. Reduce -43.1% 0.01% −0.15
WHR Whirlpool Corp. Sold out 0.00% −0.13
KVUE Kenvue Inc. Reduce -65.6% 0.00% −0.11
MTB M & T Bank Corp. Sold out 0.00% −0.06
EMC GLB X Emrg MRKT GRT Cnsumr Reduce -5.3% 0.01% −0.05
TRU Transunion Sold out 0.00% −0.05
WY Weyerhaeuser Co. Reduce -15.9% 0.00% −0.05
WFG West Fraser Timber Co. Ltd. Reduce -17.8% 0.01% −0.05
FIDU Fidelity MSCI Indust Indx Reduce -23.4% 0.00% −0.05
FXI iShares China Large-Cap ETF Reduce -24.6% 0.00% −0.04
GPK Graphic Packaging Holding Co. Reduce -1.4% 0.01% −0.04
RMOP Rockefeller Opport Muni ETF Reduce -6.0% 0.00% −0.04
BKNG Booking Holdings Inc. Reduce -84.5% 0.02% −0.02

Portfolio Buys Q1 2026 → Q2 2026
SPY SS SPDR S&P 500 ETF Trust-US Add +71318.1% 3.53% +3.48
SPYG SS SPDR P S&P 500 Growth ETF New 3.40% +3.40
SPYV SS SPDR P S&P 500 Value ETF New 2.95% +2.95
IVV iShares Core S&P 500 ETF New 1.60% +1.60
SPDW Ste STR SPDR PT DW Eu ETF New 1.54% +1.54
VOO Vanguard S&P 500 ETF Add +37353.8% 1.51% +1.47
VT Vanguard Tot World STK ETF New 1.26% +1.26
RSP Invesco S&P 500 Equal Weight New 1.04% +1.04
DFAU Dimensional US Core Equity M New 0.95% +0.95
SRLN SS Blackstone Sr Loan ETF New 0.92% +0.92
GLDM SPDR Gold Minishares Trust New 0.86% +0.86
QQQ Invesco QQQ Trust Series 1 Add +3763.0% 1.06% +0.82
IJH iShares Core S&P Midcap ETF New 0.70% +0.70
VWO Vanguard Ftse Emerging Marke Add +17006.2% 0.73% +0.69
VMBS Vanguard Mortgage-Backed Sec New 0.67% +0.67
USIG iShares Broad Usd Investment New 0.52% +0.52
IUSB Ishr CR Unvrse Usd BD ETF-Ui New 0.52% +0.52
VEA Vanguard Ftse Developed ETF Add +6336.7% 0.60% +0.51
OPBK Op Bancorp New 0.48% +0.48
VGIT Vanguard Intermediate-Term T New 0.47% +0.47
XLV SS Health Care Select Sector New 0.47% +0.47
IVW iShares S&P 500 Growth ETF New 0.45% +0.45
SPHY SS SPDR P High Yield ETF Add +3987.3% 0.54% +0.41
DYNF Ishrs US E F R A ETF-Usd Inc. New 0.41% +0.41
PULS Pgim Ultra Short Bond ETF New 0.40% +0.40
VTI VG Morningstar TS MKT ETF-US New 0.39% +0.39
IGV iShares Expanded Tech-Softwa New 0.39% +0.39
DFCF Dimensional Core Fixed Inc. New 0.38% +0.38
COST Costco Wholesale Corp. Add +3441.8% 0.52% +0.38
LRCX Lam Research Corp. Add +3679.8% 0.48% +0.38
SPSM SS SPDR P S&P 600 Small Cap New 0.37% +0.37
JPST JPMorgan Ultra-Short Income New 0.33% +0.33
DFAI Dimensional International Co. New 0.33% +0.33
BUG Global X Cybersecurity ETF New 0.33% +0.33
IVE iShares S&P 500 Value ETF New 0.33% +0.33
DFAC Dimensional US Core Equity 2 New 0.32% +0.32
JNJ Johnson & Johnson Add +2961.9% 0.42% +0.32
BAC Bank of America Corp. New 0.31% +0.31
GRNY Fundstr Gran SH US LRG Cap New 0.31% +0.31
SOXX iShares Semiconductor ETF New 0.31% +0.31
AVUV Avantis US Small Cap Value New 0.30% +0.30
CGCP Cap Group Core Plus Income New 0.30% +0.30
BKLN Invesco Senior Loan ETF New 0.30% +0.30
SCHC Schwab Intl Small-Cap Equity New 0.28% +0.28
FTNT Fortinet Inc. New 0.28% +0.28
VB Vanguard Most SM-Cap ETF-Usd New 0.27% +0.27
IWM iShares Russell 2000 ETF New 0.27% +0.27
AGG iShares Core U.S. Aggregate New 0.26% +0.26
IEI iShares 3-7 Year Treasury Bo New 0.26% +0.26
CRWD CrowdStrike Holdings Inc. Class A New 0.25% +0.25

Options Activity Q1 2026 → Q2 2026
IWM iShares Russell 2000 ETF call New 7,000,000 $20.5M
AVGO Broadcom Inc. put New 600,000 $2.3M
MSI Motorola Solutions Inc. put New 150,000 $636K
COST Costco Wholesale Corp. put New 50,000 $476K
AAPL Apple Inc. put New 130,100 $438K
MSFT Microsoft Corp. put New 20,200 $79K
UBER Uber Technologies Inc. call New 100,000 $68K
IREN Iren Ltd. call New 140,000 $51K
SPY SS SPDR S&P 500 ETF Trust-US call New 300 $2K
SPY SS SPDR S&P 500 ETF Trust-US put New 300 $2K
ASML ASML Holding NV-NY Reg SHS call New 100 $2K
GS Goldman Sachs Group Inc. call New 100 $1K
QQQ Invesco QQQ Trust Series 1 put New 100 $682
VRTX Vertex Pharmaceuticals Inc. call New 100 $479
ADBE Adobe Inc. put New 200 $476
MSFT Microsoft Corp. call New 100 $389
AMGN Amgen Inc. call New 100 $376
CRM Salesforce Inc. put New 200 $348
GOOG Alphabet Inc. Class C put New 100 $327
PANW Palo Alto Networks Inc. call New 100 $317
INTU Intuit Inc. call New 100 $304
UNP Union Pacific Corp. call New 100 $299
ESS Essex Property Trust Inc. call New 100 $291
ABBV Abbvie Inc. call New 100 $257
ADBE Adobe Inc. call New 100 $238
AMZN Amazon.com Inc. put New 100 $231
NVDA Nvidia Corp. put New 100 $197
CVX Chevron Corp. call New 100 $190
CCJ Cameco Corp. put New 200 $178
BX Blackstone Inc. put New 100 $133
BX Blackstone Inc. call New 100 $133
UPS United Parcel Service Class B put New 100 $113
NKE Nike Inc. Class B call New 200 $84
XYZ Block Inc. put New 100 $81
ZTS Zoetis Inc. call New 100 $77
SU Suncor Energy Inc. call New 100 $64
SU Suncor Energy Inc. put New 100 $64
NKE Nike Inc. Class B put New 100 $42
T AT&T Inc. call New 100 $24
PINS Pinterest Inc. Class A call New 100 $24
PINS Pinterest Inc. Class A put New 100 $24
F Ford Motor Co. call New 100 $15

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q1 2026 → Q2 2026
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L Add +9.7% 1,329 $1.7M
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A Add +10.9% 20,025 $1.3M
ORACLE CORP (ORCL 6.5 01/15/29 D) 6.5 DEP CUM SR D New 23,413 $913K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,241$6.0BNVDA, SPY, SPYG, SPYV, AAPL
Q1 2026 208$652.2MNVDA, AAPL, META, AVGO, AMD
Q4 2025 908$3.2BSPY, NVDA, QQQ, BKLN, AAPL
Q3 2025 867$3.0BNVDA, SPY, QQQ, BKLN, AAPL
Q2 2025 823$2.6BNVDA, SPY, QQQ, BKLN, GLD
Q1 2025 630$1.6BSPY, NVDA, GLD, BKLN, QQQ
Q4 2024 610$1.8BSPY, NVDA, QQQ, BKLN, AAPL
Q3 2024 629$1.9BNVDA, SPY, QQQ, AAPL, BKLN
Q2 2024 624$1.8BNVDA, QQQ, SPY, AAPL, BKLN
Q1 2024 627$1.7BSPY, NVDA, BKLN, QQQ, AAPL