Diversify Advisory Services, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 12, 2024), Diversify Advisory Services, LLC reported 624 stock positions worth $1.8 billion. Its top holding was Nvidia (NVDA) at 6.4% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 6.0%) and SS SPDR S&P 500 ETF Trust-US (SPY, 4.9%). Compared with Q1 2024, it opened 96 new positions, sold out of 99, added to 179 and reduced 337. The biggest buy was Invesco QQQ Trust Series 1 (QQQ, shares +96%) and the biggest sale iShares Russell 2000 ETF (IWM, shares −97%).
- Most Recent 13F
- Q2 2026
- Location
- SANDY, UT
- CIK
- 0002021232
- Portfolio Value
- $1.8B (Q2 2024)
- SEC Filing
- 0001085146-24-002941 ↗ filed Jul 12, 2024
Holdings Value
Holdings 624 stocks · $1.8B
| NVDA Nvidia Corp. | 6.41% | 890,893 | $117.0M | Add +22.2% |
| QQQ Invesco QQQ Trust Series 1 | 6.02% | 220,510 | $109.8M | Add +96.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.87% | 159,719 | $88.8M | Add +26.4% |
| AAPL Apple Inc. | 3.62% | 288,767 | $66.0M | Add +3.9% |
| BKLN Invesco Senior Loan ETF | 3.33% | 2,875,511 | $60.7M | Add +3.6% |
| AMZN Amazon.com Inc. | 3.26% | 298,770 | $59.6M | Add +49.6% |
| MSFT Microsoft Corp. | 2.28% | 90,449 | $41.6M | Add +1.3% |
| GOOGL Alphabet Inc. Class A | 2.02% | 194,869 | $36.8M | Add +61.0% |
| INDA iShares MSCI India ETF | 1.67% | 536,207 | $30.5M | Add +15.8% |
| META Meta Platforms Inc. Class A | 1.66% | 56,981 | $30.2M | Add +22.4% |
| PINK Simplify Health Care ETF | 1.32% | 777,212 | $24.1M | New |
| GOOG Alphabet Inc. Class C | 1.30% | 124,125 | $23.6M | Reduce -17.7% |
| IVV iShares Core S&P 500 ETF | 1.28% | 41,830 | $23.4M | Reduce -24.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 1.21% | 204,848 | $22.1M | Add +1825.1% |
| AMD Advanced Micro Devices | 1.21% | 124,197 | $22.0M | Add +12.8% |
| PDBC Invesco Optimum Yield Divers | 1.18% | 1,531,509 | $21.5M | New |
| COST Costco Wholesale Corp. | 1.17% | 23,997 | $21.3M | Reduce -3.4% |
| VOO Vanguard S&P 500 ETF | 1.13% | 40,505 | $20.7M | Add +1.2% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 1.13% | 299,104 | $20.6M | Add +9317.6% |
| PANW Palo Alto Networks Inc. | 0.95% | 51,767 | $17.4M | Reduce -0.2% |
| XLE SS Energy Select Sector | 0.88% | 180,292 | $16.0M | Add +68.9% |
| SPHY SS SPDR P High Yield ETF | 0.87% | 682,103 | $15.9M | Reduce -5.0% |
| SMCI Super Micro Computer Inc. | 0.77% | 15,774 | $14.1M | Add +4923.6% |
| ET Energy Transfer LP | 0.76% | 855,004 | $13.8M | Add +3.1% |
| SM SM Energy Co. | 0.74% | 310,558 | $13.5M | Add +391.2% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.68% | 274,317 | $12.5M | Add +9.2% |
| VCIT Vanguard Int-Term Corporate | 0.65% | 147,745 | $11.9M | Add +50.7% |
| PFE Pfizer Inc. | 0.60% | 391,729 | $10.9M | Add +60.2% |
| AVGO Broadcom Inc. | 0.59% | 6,169 | $10.7M | Add +14.2% |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.58% | 203,714 | $10.5M | Add +57.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.54% | 119,367 | $9.9M | Reduce -49.0% |
| JPM JPMorgan Chase & Co. | 0.53% | 46,200 | $9.6M | Reduce -11.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.52% | 194,539 | $9.5M | Reduce -47.4% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.51% | 261,180 | $9.3M | Reduce -40.0% |
| BND Vanguard Total Bond Market | 0.49% | 123,779 | $9.0M | Reduce -67.8% |
| JAAA Janus Henderson Aaa Clo ETF | 0.49% | 175,088 | $8.9M | New |
| GLD SPDR Gold Shares | 0.48% | 40,278 | $8.8M | Add +14.1% |
| JNJ Johnson & Johnson | 0.48% | 59,559 | $8.8M | Reduce -0.2% |
| ITA iShares U.S. Aerospace & Def | 0.48% | 65,880 | $8.7M | Add +24.4% |
| VAL Valaris Ltd. | 0.48% | 119,882 | $8.7M | Add +1.1% |
| TSM Taiwan Semiconductor-SP ADR | 0.46% | 45,471 | $8.4M | Add +166.0% |
| TSLA Tesla Inc. | 0.46% | 31,823 | $8.3M | Add +21.9% |
| V Visa Inc. Class A | 0.45% | 31,271 | $8.3M | Reduce -9.1% |
| BKMC BNY Mellon US M/C Core ETF | 0.42% | 82,132 | $7.6M | Reduce -50.8% |
| LLY Eli Lilly & Co. | 0.40% | 7,881 | $7.3M | Add +154.8% |
| OPBK Op Bancorp | 0.39% | 737,500 | $7.0M | No change |
| VWO Vanguard Ftse Emerging Marke | 0.38% | 154,199 | $6.9M | Reduce -33.2% |
| XLV SS Health Care Select Sector | 0.36% | 45,003 | $6.5M | Reduce -64.6% |
| BSCO Invesco Bulletshares 2024 CB | 0.35% | 302,386 | $6.4M | New |
| IVW iShares S&P 500 Growth ETF | 0.35% | 66,285 | $6.4M | Add +825.1% |
| QUAL iShares MSCI USA Quality Fac | 0.35% | 36,606 | $6.3M | Add +53.6% |
| OWL Blue Owl Capital Inc. | 0.35% | 374,037 | $6.3M | Add +3.0% |
| USMV iShares MSCI USA Min Vol Fac | 0.35% | 75,083 | $6.3M | Add +25.1% |
| CVX Chevron Corp. | 0.34% | 40,992 | $6.3M | Reduce -14.9% |
| LMT Lockheed Martin Corp. | 0.34% | 13,560 | $6.2M | Reduce -10.6% |
| IEI iShares 3-7 Year Treasury Bo | 0.33% | 52,569 | $6.1M | Add +18.7% |
| VMBS Vanguard Mortgage-Backed Sec | 0.33% | 132,618 | $6.0M | Reduce -4.0% |
| BSCP Invesco Bulletshares 2025 CB | 0.32% | 287,713 | $5.9M | New |
| VTI VG Morningstar TS MKT ETF-US | 0.32% | 21,280 | $5.8M | Reduce -23.1% |
| UNH Unitedhealth Group Inc. | 0.29% | 10,790 | $5.3M | Reduce -11.1% |
| URA Global X Uranium ETF | 0.29% | 177,295 | $5.3M | Add +0.9% |
| VZ Verizon Communications Inc. | 0.28% | 125,781 | $5.2M | Reduce -24.2% |
| ROST Ross Stores Inc. | 0.28% | 35,355 | $5.2M | Reduce -4.7% |
| PMAR Innovator U.S. Equity Power | 0.28% | 135,349 | $5.2M | New |
| ADBE Adobe Inc. | 0.28% | 9,126 | $5.2M | Reduce -16.0% |
| URNM Sprott Uranium Miners ETF | 0.28% | 102,211 | $5.1M | Add +1.1% |
| PM Philip Morris International | 0.27% | 49,046 | $5.0M | Reduce -20.4% |
| VEA Vanguard Ftse Developed ETF | 0.27% | 99,426 | $5.0M | Reduce -1.0% |
| SNOW Snowflake Inc. | 0.27% | 35,248 | $4.8M | Reduce -41.5% |
| ABBV Abbvie Inc. | 0.27% | 28,789 | $4.8M | Reduce -16.3% |
| SOFI Sofi Technologies Inc. | 0.26% | 757,344 | $4.8M | Reduce -20.9% |
| RSP Invesco S&P 500 Equal Weight | 0.26% | 29,040 | $4.8M | Add +46.2% |
| IXUS iShares Core Intl Stock ETF | 0.25% | 67,617 | $4.6M | Add +25.5% |
| XOM Exxon Mobil Corp. | 0.25% | 41,304 | $4.6M | Reduce -7.6% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.25% | 95,249 | $4.6M | Add +138.3% |
| EFG iShares MSCI Eafe Growth ETF | 0.25% | 43,664 | $4.5M | Add +42.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.24% | 107,608 | $4.5M | Reduce -14.6% |
| PG The Procter & Gamble Co. | 0.24% | 26,487 | $4.4M | Reduce -0.9% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.23% | 104,192 | $4.3M | Reduce -45.5% |
| QCOM Qualcomm Inc. | 0.23% | 20,519 | $4.2M | Reduce -31.0% |
| CSCO Cisco Systems Inc. | 0.23% | 92,556 | $4.2M | Reduce -8.6% |
| GOVT iShares US Treasury Bond ETF | 0.22% | 179,968 | $4.1M | Add +6.3% |
| IBDP iShares Ibonds Dec 2024 Term | 0.22% | 160,612 | $4.0M | New |
| IAU iShares Gold Trust | 0.22% | 88,531 | $4.0M | Reduce -1.9% |
| MBB iShares MBS ETF | 0.22% | 42,619 | $3.9M | Add +9.6% |
| XLK SS Technology Select Sector | 0.21% | 16,620 | $3.9M | Add +17.5% |
| PEP Pepsico Inc. | 0.21% | 23,692 | $3.8M | Reduce -3.1% |
| SGOV iShares 0-3 Month Treasury B | 0.21% | 37,302 | $3.7M | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.20% | 38,108 | $3.7M | Reduce -18.0% |
| AMGN Amgen Inc. | 0.20% | 11,694 | $3.7M | Add +0.8% |
| KO The Coca-Cola Co. | 0.20% | 58,513 | $3.7M | Reduce -11.4% |
| MA Mastercard Inc. Class A | 0.20% | 8,216 | $3.7M | Reduce -28.0% |
| MDT Medtronic PLC | 0.20% | 47,450 | $3.6M | Reduce -22.4% |
| CRM Salesforce Inc. | 0.20% | 14,441 | $3.6M | Reduce -32.3% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.20% | 145,303 | $3.6M | New |
| BSCQ Invesco Bulletshares 2026 CB | 0.19% | 177,313 | $3.4M | New |
| ESS Essex Property Trust Inc. | 0.18% | 12,180 | $3.4M | Reduce -22.9% |
| USIG iShares Broad Usd Investment | 0.18% | 66,440 | $3.4M | Reduce -0.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.18% | 18,726 | $3.3M | Reduce -23.2% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.18% | 8,551 | $3.3M | Add +3.4% |
Options reported separately and not counted above: ARM calls ($12K), NVDA calls ($11K), XLE calls ($6K), QQQ calls ($3K).
Other holdings (2): bonds, preferreds, convertibles and warrants · $79K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| RINGCENTRAL INC (RNG 0 03/01/25) | NOTE 3/0 · principal | 45,000 | $43K | No change |
| HTZWW Hertz Global Hldgs Inc. -CW51 | *W EXP 06/30/205 | 14,874 | $36K | New |
Total filed on the 13F, all lines: $1.8B.
Portfolio Sells Q1 2024 → Q2 2024
| IWM iShares Russell 2000 ETF | Reduce -96.9% | 0.04% | −1.46 |
| IWR iShares Russell Mid-Cap ETF | Reduce -99.0% | 0.01% | −1.31 |
| BND Vanguard Total Bond Market | Reduce -67.8% | 0.49% | −1.14 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -94.4% | 0.05% | −0.98 |
| EEM iShares MSCI Emerging Market | Sold out | 0.00% | −0.76 |
| SCHW Schwab (charles) Corp. | Reduce -86.1% | 0.12% | −0.75 |
| OXY Occidental Petroleum Corp. | Reduce -89.6% | 0.07% | −0.74 |
| XLV SS Health Care Select Sector | Reduce -64.6% | 0.36% | −0.74 |
| PFF iShares Preferred & Income S | Sold out | 0.00% | −0.73 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -47.4% | 0.52% | −0.57 |
| BKMC BNY Mellon US M/C Core ETF | Reduce -50.8% | 0.42% | −0.55 |
| XOP SS SPDR S&P Og Exp & Prod | Sold out | 0.00% | −0.54 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -49.0% | 0.54% | −0.47 |
| HQY Healthequity Inc. | Sold out | 0.00% | −0.46 |
| IVV iShares Core S&P 500 ETF | Reduce -24.2% | 1.28% | −0.43 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -40.0% | 0.51% | −0.41 |
| HYGH iShares Int Rate Hedg HY ETF | Reduce -94.0% | 0.02% | −0.37 |
| SNOW Snowflake Inc. | Reduce -41.5% | 0.27% | −0.30 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -45.5% | 0.23% | −0.25 |
| VWO Vanguard Ftse Emerging Marke | Reduce -33.2% | 0.38% | −0.19 |
| BILL Bill Holdings Inc. | Sold out | 0.00% | −0.19 |
| CRM Salesforce Inc. | Reduce -32.3% | 0.20% | −0.18 |
| SOFI Sofi Technologies Inc. | Reduce -20.9% | 0.26% | −0.14 |
| DIS The Walt Disney Co. | Reduce -18.0% | 0.20% | −0.13 |
| VZ Verizon Communications Inc. | Reduce -24.2% | 0.28% | −0.13 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -46.0% | 0.13% | −0.13 |
| NOW ServiceNow Inc. | Reduce -46.8% | 0.11% | −0.12 |
| MA Mastercard Inc. Class A | Reduce -28.0% | 0.20% | −0.12 |
| ACN Accenture PLC Class A | Reduce -27.1% | 0.18% | −0.12 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -49.1% | 0.13% | −0.12 |
| ABNB Airbnb Inc. Class A | Reduce -32.6% | 0.16% | −0.12 |
| EFV iShares MSCI Eafe Value ETF | Reduce -41.0% | 0.14% | −0.12 |
| CI The Cigna Group | Reduce -77.8% | 0.03% | −0.11 |
| NKE Nike Inc. Class B | Reduce -18.2% | 0.17% | −0.11 |
| SPHY SS SPDR P High Yield ETF | Reduce -5.0% | 0.87% | −0.11 |
| MDT Medtronic PLC | Reduce -22.4% | 0.20% | −0.11 |
| V Visa Inc. Class A | Reduce -9.1% | 0.45% | −0.11 |
| CVX Chevron Corp. | Reduce -14.9% | 0.34% | −0.11 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -23.1% | 0.32% | −0.11 |
| FREL Fidelity MSCI RL Est Indx | Reduce -46.9% | 0.10% | −0.10 |
| ABBV Abbvie Inc. | Reduce -16.3% | 0.27% | −0.10 |
| GOOG Alphabet Inc. Class C | Reduce -17.7% | 1.30% | −0.09 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -76.1% | 0.03% | −0.09 |
| CVS CVS Health Corp. | Reduce -29.4% | 0.08% | −0.09 |
| IBM Intl Business Machines Corp. | Reduce -23.2% | 0.18% | −0.09 |
| NFLX Netflix Inc. | Reduce -48.7% | 0.10% | −0.08 |
| JPM JPMorgan Chase & Co. | Reduce -11.3% | 0.53% | −0.08 |
| TMO Thermo Fisher Scientific Inc. | Reduce -31.9% | 0.11% | −0.08 |
| BX Blackstone Inc. | Reduce -20.7% | 0.16% | −0.08 |
| UPS United Parcel Service Class B | Reduce -17.0% | 0.18% | −0.07 |
Portfolio Buys Q1 2024 → Q2 2024
| QQQ Invesco QQQ Trust Series 1 | Add +96.3% | 6.02% | +3.07 |
| NVDA Nvidia Corp. | Add +22.2% | 6.41% | +2.54 |
| PINK Simplify Health Care ETF | New | 1.32% | +1.32 |
| PDBC Invesco Optimum Yield Divers | New | 1.18% | +1.18 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +1825.1% | 1.21% | +1.14 |
| AMZN Amazon.com Inc. | Add +49.6% | 3.26% | +1.14 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +9317.6% | 1.13% | +1.12 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +26.4% | 4.87% | +0.98 |
| GOOGL Alphabet Inc. Class A | Add +61.0% | 2.02% | +0.91 |
| AAPL Apple Inc. | Add +3.9% | 3.62% | +0.84 |
| SMCI Super Micro Computer Inc. | Add +4923.6% | 0.77% | +0.76 |
| SM SM Energy Co. | Add +391.2% | 0.74% | +0.55 |
| JAAA Janus Henderson Aaa Clo ETF | New | 0.49% | +0.49 |
| BSCO Invesco Bulletshares 2024 CB | New | 0.35% | +0.35 |
| BSCP Invesco Bulletshares 2025 CB | New | 0.32% | +0.32 |
| TSM Taiwan Semiconductor-SP ADR | Add +166.0% | 0.46% | +0.32 |
| IVW iShares S&P 500 Growth ETF | Add +825.1% | 0.35% | +0.31 |
| META Meta Platforms Inc. Class A | Add +22.4% | 1.66% | +0.31 |
| PMAR Innovator U.S. Equity Power | New | 0.28% | +0.28 |
| XLE SS Energy Select Sector | Add +68.9% | 0.88% | +0.28 |
| INDA iShares MSCI India ETF | Add +15.8% | 1.67% | +0.27 |
| LLY Eli Lilly & Co. | Add +154.8% | 0.40% | +0.26 |
| IBDP iShares Ibonds Dec 2024 Term | New | 0.22% | +0.22 |
| SGOV iShares 0-3 Month Treasury B | New | 0.21% | +0.21 |
| IBDQ iShares Ibonds Dec 2025 Term | New | 0.20% | +0.20 |
| PFE Pfizer Inc. | Add +60.2% | 0.60% | +0.20 |
| VCIT Vanguard Int-Term Corporate | Add +50.7% | 0.65% | +0.19 |
| TSLA Tesla Inc. | Add +21.9% | 0.46% | +0.19 |
| BSCQ Invesco Bulletshares 2026 CB | New | 0.19% | +0.19 |
| IGIB iShares 5-10Y Inv Grade Corp. | Add +57.1% | 0.58% | +0.19 |
| AVGO Broadcom Inc. | Add +14.2% | 0.59% | +0.16 |
| XMAR FT Vest US Equity Enhance & | New | 0.15% | +0.15 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +138.3% | 0.25% | +0.15 |
| JCPB JPMorgan Core Plus Bond ETF | New | 0.12% | +0.12 |
| QUAL iShares MSCI USA Quality Fac | Add +53.6% | 0.35% | +0.12 |
| ANET Arista Networks Inc. | New | 0.11% | +0.11 |
| XJUN FT Vest U.S. Equity Enhance | New | 0.10% | +0.10 |
| XDEC FT Vest US Equity Enhance & | New | 0.10% | +0.10 |
| PFEB Innovator U.S. Equity Power | Add +253.3% | 0.14% | +0.10 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +173.3% | 0.14% | +0.09 |
| CSMD Congress Smid Growth ETF | New | 0.08% | +0.08 |
| JULW Alianzim US Eq BFR20 Jul-Usd | New | 0.08% | +0.08 |
| EWZ iShares MSCI Brazil ETF | New | 0.07% | +0.07 |
| KDP Keurig Dr Pepper Inc. | New | 0.07% | +0.07 |
| ITA iShares U.S. Aerospace & Def | Add +24.4% | 0.48% | +0.07 |
| DT Dynatrace Inc. | New | 0.07% | +0.07 |
| NXT Nextpower Inc. | New | 0.07% | +0.07 |
| RSP Invesco S&P 500 Equal Weight | Add +46.2% | 0.26% | +0.06 |
| KFY Korn Ferry | New | 0.06% | +0.06 |
| EFG iShares MSCI Eafe Growth ETF | Add +42.6% | 0.25% | +0.06 |
Options Activity Q1 2024 → Q2 2024
| ARM Arm Holdings PLC-ADR | call | New | 10,000 | $12K |
| NVDA Nvidia Corp. | call | New | 20,000 | $11K |
| XLE SS Energy Select Sector | call | New | 30,000 | $6K |
| QQQ Invesco QQQ Trust Series 1 | call | New | 30,000 | $3K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q1 2024 → Q2 2024
| HTZWW Hertz Global Hldgs Inc. -CW51 | *W EXP 06/30/205 | New | 14,874 | $36K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,241 | $6.0B | NVDA, SPY, SPYG, SPYV, AAPL |
| Q1 2026 | 208 | $652.2M | NVDA, AAPL, META, AVGO, AMD |
| Q4 2025 | 908 | $3.2B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2025 | 867 | $3.0B | NVDA, SPY, QQQ, BKLN, AAPL |
| Q2 2025 | 823 | $2.6B | NVDA, SPY, QQQ, BKLN, GLD |
| Q1 2025 | 630 | $1.6B | SPY, NVDA, GLD, BKLN, QQQ |
| Q4 2024 | 610 | $1.8B | SPY, NVDA, QQQ, BKLN, AAPL |
| Q3 2024 | 629 | $1.9B | NVDA, SPY, QQQ, AAPL, BKLN |
| Q2 2024 | 624 | $1.8B | NVDA, QQQ, SPY, AAPL, BKLN |
| Q1 2024 | 627 | $1.7B | SPY, NVDA, BKLN, QQQ, AAPL |